10 Best Free Ecommerce Platforms List
Here's my pick of the 10 best software from the 25 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Not every brand can afford to get their idea off the ground with the typical ecommerce platforms and their monthly costs. You want a platform that'll help you get started for free, so you can grow into a place where the paid plans start making sense.
While this sounds a bit implausible, it's true. And, it makes sense for these ecommerce platforms, because they are betting on you to win and grow.
The free plan is just the beginning. These platforms have paid plans that you can grow into, so you can scale without switching to something else.
We sussed out the best free ecommerce platforms for small startups and solopreneurs just getting their stores into gear. With our ecommerce expertise and an stellar scoring system, we think you'll agree these are great choices for you.
What is a Free Ecommerce Platform?
A free ecommerce platform is one that offers a free plan for small businesses to build, design, and launch their online stores.
They’re the perfect solution for small businesses, startups, or anyone testing the ecommerce waters before diving into paid solutions. But don't let the 'free' label fool you—many of these platforms pack a punch when it comes to functionality.
These platforms typically offer customizable templates, basic inventory management, and payment gateway integration, all wrapped up in an intuitive interface.
Of course, there are trade-offs. I mean, it's free, after all.
Free platforms will come with limited features compared to their paid counterparts. You might have to deal with ads, or the platform’s branding subtly tagging along on your site.
free ecommerce platforms are a gateway—accessible, budget-friendly, and capable of transforming your online business aspirations into reality.
Why Trust Our Ecommerce Platform Reviews
We’ve been testing and reviewing ecommerce software since 2021. As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent & our review methodology.
The Best Free Ecommerce Platforms Comparison Chart
Find all the tools we just covered side by side. This will help you more accurately compare their pricing and free trial info.
Tool | Best For | Trial Info | Price | ||
---|---|---|---|---|---|
1 | Best ecommerce platform for user friendliness | Free plan available | From $14.08/month (billed annually) | Website | |
2 | Best free ecommerce platform for MVP testing | 14-day free trial | From $26/month | Website | |
3 | Best open source ASP.NET-based shopping cart | Free plan available | Free plan available | Website | |
4 | Best marketplace for add-ons and extensions | Free demo available | Free plan available | Website | |
5 | Best Instagram shop integration | Free plan available | From $29/month + processing fees | Website | |
6 | Best for dropshipping | Free account available | Free to use | Website | |
7 | Best for NGOs & non-profits | Free plan available | From $8 /month | Website | |
8 | Best for checkout cart customizations | 14-day free trial | From $30/month | Website | |
9 | Best free ecommerce platform for WordPress | Free plan available | From $10/month | Website | |
10 | Best open source ecommerce platform | Free demo available | Pricing upon request | Website |
The 24 Best Free Ecommerce Platforms, Reviewed
We’ve included brief reviews of each free ecommerce platform below, complete with what each is best at, top features, pros and cons, and interface screenshots.
Enjoy!
Ecwid is a super easy to use, free ecommerce platform with instant site-building boasting over 70 different website templates to choose from. On the free plan, you have the ability to add a store to any website as well as to sell simultaneously on multiple sites.
Why I Picked Ecwid: You can connect directly to popular social media advertising suites for promotions and marketing; although actual selling through Instagram and Facebook is limited to paid plan subscribers only. For website hosting options, Ecwid works on WordPress, Wix, Squarespace, Joomla, Blogger, and Tumblr. You can also connect it to Facebook Pixel and/or Apple Pay (via Stripe) for additional functionality. Additional integrations unlock with a paid plan. It comes with a mobile responsive shopping cart so customers can shop from their phones.
Ecwid Standout Features and Integrations
Features that make them worthy of a place on this list include omnichannel selling across every platform you can imagine (Facebook, Google, Amazon, ShopApp) and 50+ marketing app integrations like Google Tag Manager, Intercom, and HelpfulCrowd. One thing to be mindful of is that many of their integrations cost extra. However, you may save those costs in shipping fees, as Ecwid offers group Discount Shipping Labels for USPS.
Integrations are extensive and include Intercom, Pinterest, Printful, SUP Dropshipping, Google Shopping, Affiliately, EasyAds, Outfy, Popconverts, and TaxJar. Many others are available by connecting a paid Zapier account.
What's Free: Ecwid is free to use for 10 products and a website store (no social media).
Pros and cons
Pros:
- 50+ marketing app integrations
- Supports 130 currencies
- Multichannel selling support
Cons:
- Limited analytics tools
- Lean SEO and marketing features
PrestaShop enables startups to test their MVP with a fully-functional online store for free. The product allows you to edit the software according to your custom needs. It covers all basics like customizing the store, processing payments, managing the store, and more. It is a great fit for small businesses looking to get into ecommerce.
Why I Picked PrestaShop: PrestaShop is a powerful and versatile ecommerce platform. One of its key strengths lies in its flexibility and customization options. PrestaShop provides a modular architecture that allows users to tailor their online store to their specific needs, from product management and catalog customization to shipping and payment options. It also offers a wide range of responsive and visually appealing themes to create a professional-looking storefront. Additionally, it supports multiple languages, currencies, and international shipping, making it ideal for businesses targeting a global audience.
PrestaShop Standout Features and Integrations
Features include a comprehensive multi-store management system, allowing businesses to operate and manage multiple online stores from a single backend interface. This feature is particularly advantageous for enterprises with diverse product lines or international operations. PrestaShop also has a robust and active community of developers and users who contribute to its extensive marketplace of modules and themes.
Integrations include HubSpot, QuickBooks, Salesforce, Zoho CRM, Xero, and many more. Additional integrations are also available by connecting a paid Zapier account.
What's Free: PrestaShop is completely free to download and use.
Pros and cons
Pros:
- Modular architecture
- Open source platform
- Wide range of modules and themes
Cons:
- Technical expertise required
- Lean official documentation
NopCommerce is a beginner-friendly, open-source ecommerce platform that is based on ASP.NET. The product can be hosted with the user’s web hosting service or a product partner of NopCommerce. In terms of inventory management, the product has abandoned cart recovery, product catalog, and listings.
Why I Picked NopCommerce: NopCommerce is a feature-rich and customizable ecommerce platform that stands out for its robust functionality and flexibility. It offers a comprehensive set of tools for managing products, inventory, and customer data, along with powerful marketing and promotional capabilities. The platform also supports multiple payment gateways and shipping providers, ensuring smooth transactions and efficient order fulfillment. NopCommerce is an open-source solution, which means it benefits from an active community of developers who contribute plugins, themes, and extensions to enhance its functionality.
NopCommerce Standout Features & Integrations
Features include multi-store capabilities, allowing businesses to manage multiple online stores from a single admin panel. This is particularly beneficial for businesses operating multiple brands or catering to different markets, as it streamlines the management process and reduces complexity. NopCommerce also has a built-in blogging engine, enabling businesses to create and manage a content-rich blog alongside their ecommerce store.
Integrations include Cart Discount, Wish List, Paypal, Venmo, Ecomail, and other options like iOS and Android apps and access to their Web API that charge a one-time fee to use.
What's Free: NopCommerce is free to download either with or without the source code.
Pros and cons
Pros:
- 100% open source solution
- Active developer support community
- Great customer support
Cons:
- Few free templates
- Admin settings hard to navigate
OpenCart is a free, open-source platform for your ecommerce business with a marketplace of 13 000+ additional extensions (some free and some paid). This tool lets you manage multiple store locations through one interface with the ability to customize each site and pricing schema. You can upload product images and tag variants, whether it’s according to size, color, or other differentiating indicators.
Why I Picked OpenCart: OpenCart is a great ecommerce platform to use due to its combination of user-friendly features, scalability, and flexibility. It offers a straightforward setup process and an intuitive admin interface, making it accessible for beginners while still providing advanced customization options for experienced users. OpenCart provides a wide range of extensions and themes to enhance the functionality and design of online stores, allowing businesses to tailor their ecommerce site to their specific needs. Additionally, it supports multi-store functionality, enabling businesses to manage multiple stores from a centralized admin panel.
OpenCart Standout Features and Integrations
Features include a straightforward and lightweight architecture, making it a fast and efficient e-commerce platform. Its streamlined design ensures quick loading times and optimal performance, contributing to a smooth and responsive user experience. Secondly, OpenCart provides a robust multi-store functionality, allowing businesses to manage multiple stores from a single admin interface.
Integrations are available through the extensions marketplace and include WordPress, Mailchimp, Zoho, and Zendesk.
What's Free: OpenCart is free to use and open source.
Pros and cons
Pros:
- Mobile/tablet responsive
- Easy to add modules
- Multiple payment gateways
Cons:
- No screening for what's added to the apps marketplace
- Confusing admin interface
Square Online is the product of the payment processing giant Square, which also offers a (paid!) mobile-ready POS service. The product’s free version lets you do a lot of things you need to get your feet off the ground as an ecommerce business. It lets you sync inventory from all other channels and accept payment using the Square POS solution (for a cost) or other payment processing methods.
Why I Picked Square: The product dashboard is clear and precise with no unnecessary clutter. It lets you track product sales, customer journeys, and abandoned cart recovery. In terms of customization, the product feels limited. Square Online integrates with WooCommerce, Magento, WordPress, BigCommerce, and Shopify. Support is available via phone, email, and live chat. The knowledge base also covers a vast aspect of problems with over 180 articles.
Square Standout Features and Integrations
Features worth noting include a suite of marketing and analytics tools, such as email marketing campaigns and sales reports, that can help businesses drive traffic and sales to their online store. Square Online also offers a range of shipping and fulfillment options, including integrations with popular carriers like USPS and FedEx. This allows businesses to easily manage their shipping processes and provide real-time shipping rates to their customers.
Integrations include Acuity Scheduling, Craftable, Deliverect, Endear, GoDaddy, LinkTree, MailChimp, Prizeout, Thrive Inventory, Wix, WooCommerce, and others.
What's Free: Square Online’s free forever plan lets you start your project with an option to upgrade to the paid plan at $16/month for additional features. Square POS will charge you per transaction but you are not obligated to use their system for payment processing.
Pros and cons
Pros:
- Integrates with other Square tools
- Omnichannel sales capabilities
- Responsive customer suppor
Cons:
- Limited design customization
- Transaction fees per sale
Zendrop connects online merchants and dropshippers with reliable suppliers. Use this to filter out unreliable suppliers in platforms like AliExpress that burden merchants with long shipping times and nonexistent customer support.
Why I Picked Zendrop: Zendrop promises fast and trackable shipping as well as custom branding on packages based on your brand aesthetics. The product enables auto-fulfillment of orders. The US fulfillment allows ordering in bulk and fulfillment of physical products via US warehouses. This cuts down shipping time by 2-5 days. Ecommerce analytics can be studied via a real-time reporting dashboard. Support is available via live chat and email.
Zendrop Standout Features & Integrations
Features include a range of additional services to support businesses, such as private labeling and customized packaging options. This allows businesses to create a unique and branded experience for their customers, enhancing their brand identity and customer satisfaction. They have features and connections to facilitate dropshipping services, as well. This is unique as not a lot of ecommerce platforms have this baked in from the get-go.
Integrations include Shopify, WooCommerce, and CommerceHQ.
What's Free: Zendrop is free forever. Certain advanced functionality is limited to their paid plan.
Pros and cons
Pros:
- Excellent customer support
- Quick order processing
- Dropshipping capable
Cons:
- Additional cost for express shipping
- Few integrations available
IM Creator offers highly professional and sleek-looking templates supported by a building block-based interface. It offers a seamless process of choosing a design, customizing it according to your brand aesthetics, connecting to a domain, and publishing it. It comes with automatic text resizing (look, mom, no hands!), free custom email solution, and more. The templates provide you with sleek UX which can be great for SEO.
Why I Picked IM Creator: IM Creator has both selling and inventory management options. In terms of inventory management, it has cataloging, data import/export, and order management. In terms of support, there is a knowledge base and documentation to get your queries answered. IM Creator integrates with Mailchimp, Paypal, and other common ecommerce operations software. Overall, this can be a good upgrade from your existing website if you focus on ecommerce operations.
IM Creator Standout Features & Integrations
Features include a strong emphasis on visual design and creative freedom. With its intuitive drag-and-drop interface and customizable templates, users can easily create visually stunning and unique online stores without the need for coding skills. Plus, IM Creator integrates ecommerce functionality seamlessly with its website builder, providing a cohesive experience. Users can add an online store section to their website effortlessly.
Integrations include Mailchimp and Paypal.
What's Free: IM Creator is free to use for students, artists, and nonprofits. Apply on their site to see if you qualify.
Pros and cons
Pros:
- Offers templates by business type
- Inventory management included
- Excellent and easy web design
Cons:
- Few integrations available
- Only free for certain entities
CubeCart is a free ecommerce script with a full list of features to sell online with ease. Its open-source software license comes with unlimited orders, products, and categories. The ecommerce script also has features like coupons, gift certificates, gift cards, quick shipping, and quotes.
Why I Picked CubeCart: CubeCart comes with bulk product price updates, bulk product category management, catalog search with advanced search, stock control on product options with SKUs, and other nuanced features needed for efficient product management. Cube Cart works out of the box with PayPal, Stripe, Authorize.net, LiveChat, Smarttarget, and other similar apps.
CubeCart Standout Features & Integrations
Features include built-in support for digital product sales, allowing businesses to sell downloadable files or virtual products effortlessly. This feature is particularly beneficial for businesses that offer software, e-books, or other digital goods, as CubeCart handles the delivery and security of these products.
Integrations include PayPal, Stripe, SagePay, 2Checkout, Adyen, BitcoinZ, Epay, Square, Stripe, AddShoppers, Age Verification, Back in Stock Notification, and BPOINT. Some integrations may incur additional costs.
What's Free: CubeCart is free to use and open source, except if you go for its cubecart store product. Professional technical support costs money but you can get around this using their community forums and knowledge base.
Pros and cons
Pros:
- Many free out-of-the-box features
- Easy to use and intuitive
- Tons of payment gateway integrations
Cons:
- Much community support is outdated
- Free templates could be nicer
WooCommerce is a fully customizable ecommerce platform that’s built-in WordPress. It offers product listing, catalog management, and configurable shipping options. Since it’s completely open-source, there are no limits to your bandwidth. You can add unlimited products and take unlimited users.
Why I Picked WooCommerce: WooCommerce works out of the box with different payment gateways and payment methods like Stripe, PayPal, and ShipStation. This gives customers the option to buy from you using their debit or credit card. Support is available via extensive step guide documentation. One catch is that it does not provide hosting on its own—you will have to choose from a free or paid WordPress plan.
WooCommerce Standout Features and Integrations
Features that make WooCommerce worthy of consideration include event-based marketing, like automatic abandoned cart recovery notifications and customized communications around birthdays, holidays, or membership anniversaries. They also have rewards and incentive programs that you can choose from to build VIP lists or affiliate opportunities. WooCommerce also boasts a large and active community of developers and users, which means there are a lot of resources, plugins, and themes available to enhance the platform's functionality and design.
Integrations include Affirm Payments, Amazon Pay, Facebook, GoCardless, Google Analytics, PayPal, ShipStation, Stamps.com, Stripe, and other tools you already use.
What's Free: WooCommerce is completely free to use with a WordPress.com domain name. A non-WP URL will cost you extra (through WordPress, not WooCommerce).
Pros and cons
Pros:
- Vast extension, plug-in library
- Integrates with existing WordPress
- Open source and extensibility
Cons:
- Requires WordPress site
- Does not provide hosting
Magento, now Adobe Commerce, is an open-source ecommerce platform from Adobe. It comes with features like catalog management, integrated checkout, shipping, payment, site search, and other important features needed to take your ecommerce business off the ground. Magento also gives you the ability to create multilingual sites.
Why I Picked Adobe Commerce: The Adobe Commerce open source edition can handle all of your ecommerce basics and you can level up to their (paid) commercial plan if you ever find yourself needing to scale quickly. One downside of the app is that the more customizations/add-ons you implement, the slower your site tends to run. For a free ecommerce platform, that’s not a dealbreaker—just keep your extensions lean!
Adobe Commerce Standout Features & Integrations
Features worth checking out include is its capability to handle multi-brand companies with diverse product catalogs, even when catering to vastly different audiences such as B2B and B2C. This flexibility allows businesses to efficiently manage and showcase their offerings to various target markets. Another standout feature is the built-in PWA Studio, which empowers users to create and launch progressive web apps for their online stores. With PWA Studio, businesses are guided through the process of building selling apps that prioritize performance optimization and responsive design.
Integrations include over 3,700 paid and free options, like EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Stripe, Mailchimp, Quickbooks, SendCloud, and Stripe.
What's Free: Adobe Commerce open source is free to use with some feature limitations compared to their commercial plan.
Pros and cons
Pros:
- Can handle extensive catalogs
- Extensive customization options
- Integration with Adobe's DXP tools
Cons:
- Higher cost than many
- Steep learning curve
Other Free Ecommerce Platform Options
Here are a few more that didn’t make the top list, but are worth checking out if you are looking to expand your search.
- ShipEngine
For multi-carrier shipping API
- SITE123
Free website builder for ecommerce templates
- Weebly
Ecommerce website builder with free ecommerce design templates
- Branchbob
Ecommerce platform for fast setup
- Quick eSelling
For high number of products (up to 1000)
- eSwap
Multi-channel retail ecommerce software
- Drupal Commerce
Open source ecommerce platform for feature updates
- Arastta
Open source ecommerce platform with cloud hosting services
- Shippo
Dedicated ecommerce shipping solution
- Easyship
Cloud shipping software for global shipments
- Big Cartel
Online store for artists
- ZenCart
PHP & MySQL compatibility
- SendCloud
Ecommerce shipping platform for European market
- B2B.store
Free B2B ecommerce solution
- Smartstore Community Edition
.NET open source ecommerce platform for scalability
Selection Criteria for Free Ecommerce Platforms
Choosing the right free ecommerce platform is a pivotal decision for businesses looking to thrive in the online marketplace without an initial financial investment.
These platforms offer a variety of features that help set up, manage, and scale an online store.
Through personal trials and extensive research, we've established criteria to evaluate these platforms, ensuring they meet the diverse needs of businesses aiming to sell goods and services online—without the cost.
We also considered how each platform fits within our overall ecommerce platform guide, ensuring they align with our expectations and standards.
Core functionality - 25% of total weighting score
To be included in my list of the best free ecommerce platforms, the solution must support essential ecommerce functions:
- Streamlined product listing and management across various categories.
- Efficient order handling from payment processing to shipping.
- Integration with multiple payment gateways to offer various payment options.
- Tools for SEO optimization to drive traffic and enhance store visibility.
- Comprehensive analytics to track performance and inform business decisions.
Additional standout features - 25% of total weighting score
Platforms with unique features are identified by their ability to offer:
- Advanced AI and machine learning for personalized shopping experiences.
- Robust multi-channel selling to expand reach beyond the online store.
- Innovative AR/VR capabilities for enhanced product visualization.
- Eco-friendly shipping options for sustainable business practices.
- Blockchain technology for secure, transparent transactions.
Usability - 10% of total weighting score
When evaluating usability, I look at:
- An intuitive interface that simplifies navigation and task completion.
- Responsive design ensuring optimal performance on both desktop and mobile devices.
- Clear, logical workflows supporting efficient store management without extensive training.
Onboarding - 10% of total weighting score
Key aspects of onboarding include:
- Comprehensive resource libraries with guides, tutorials, and FAQs.
- Interactive onboarding tools such as product tours or setup wizards.
- Access to training sessions, webinars, and responsive customer support during the initial setup phase.
Customer support - 10% of total weighting score
Effective customer support is evaluated by:
- 24/7 availability through multiple channels, including live chat, phone, and email.
- Proactive support options like dedicated account managers for enterprise-level solutions.
- A vibrant community forum for users to share insights, solutions, and best practices.
Value for money - 10% of total weighting score
Assessing value for money involves:
- Transparent pricing models that reflect the features and scalability offered.
- Flexible plans catering to businesses of all sizes, from startups to large enterprises.
- Essential features included in base plans without requiring expensive add-ons for basic functionality.
Customer reviews - 10% of total weighting score
In evaluating customer reviews, focus is placed on:
- High satisfaction rates regarding usability, feature set, and scalability.
- Positive feedback on the platform's impact on sales growth and customer engagement.
- Success stories of effective integrations and the use of platform features to solve unique business challenges.
This criteria framework ensures that selected free ecommerce platforms not only cover the foundational needs for online selling but also stand out with innovative features.
They provide a superior user experience and offer exceptional value for businesses looking to make an impact without a hefty budget.
Key Features of Free Ecommerce Platforms
When choosing an ecommerce platform—free or otherwise—look for these essential features:
- Product management: Easily add, edit, and organize products with detailed descriptions, images, pricing, and variations.
- Shopping cart and checkout: A user-friendly cart system that lets customers add items, view contents, and proceed to a secure, seamless checkout. It should support various payment options and order tracking.
- Payment integration: Seamless integration with popular payment gateways to accept credit cards, digital wallets, and other secure online payments.
- Order management: Efficient tools for managing and processing orders, including tracking, shipping integration, invoicing, and customer notifications.
- Inventory management: Features to track and manage inventory levels, monitor stock availability, and get notifications for low or out-of-stock items.
- Security and data protection: Robust security measures to protect customer data, secure transactions, and ensure compliance with privacy regulations.
- Mobile-friendly and responsive design: The ability to create a responsive, mobile-friendly storefront that offers a consistent shopping experience across devices.
- SEO and marketing tools: Built-in SEO features and marketing tools, such as customizable meta tags, promotional campaigns, discount codes, and email marketing integration.
- Analytics and reporting: Comprehensive reporting and analytics to track sales, customer behavior, conversion rates, and other KPIs for informed decision-making.
- Scalability and customization: The ability to scale as your business grows, with options for customization and integration with third-party apps, plugins, and extensions.
Free Ecommerce Platforms FAQs
To make this free ecommerce platform list even more impactful, here are some FAQs to answer any lingering questions.
What are the limitations of free ecommerce platforms compared to paid ones?
Free ecommerce platforms often come with limitations such as fewer customization options, limited customer support, and restricted access to advanced features like comprehensive analytics and marketing tools.
They might also include platform branding on your store and may not support high-volume traffic and transactions. While they are great for starting out, scaling a business might require transitioning to a paid plan for more robust features and better performance.
Are there any hidden costs associated with free ecommerce platforms?
Yes, free ecommerce platforms can have hidden costs such as transaction fees, payment gateway charges, hosting costs, domain license fees, or additional charges for premium features and integrations.
While the basic platform may be free, these extra costs can add up, especially as your business grows and requires more functionality. It’s important to review all potential costs to understand the true expense of using a free platform.
How do I create a free ecommerce website?
You can create a free ecommerce website using tools like Square Online, PrestaShop, or Ecwid. Start by selecting a free-to-use ecommerce template to give your site a professional look. Customize it to match your brand’s aesthetics.
These platforms offer varying levels of customization to tailor your site to your needs. Lastly, connect your site to reliable suppliers using services like Zendrop for seamless order fulfillment.
What's the easiest ecommerce platform to use?
The easiest ecommerce platform to use can vary by preference, but WooCommerce is a top contender. Known for its user-friendly interface, it offers a drag-and-drop builder, pre-designed templates, and seamless setup.
WooCommerce simplifies inventory management, payment integration, and marketing with its intuitive dashboard. Additionally, its extensive documentation and active community make it a go-to for businesses of all sizes.
Other Software Reviews
Here are some software review lists that are similar to this one that you might want to check out.
I've broken it down into other ecommerce platforms and other free software. Take your time when deciding what you need. This can prevent having to worry about replatforming later.
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Other Free Software
Start Scaling From Free, Invest in Paid Later
You aren't going to stick around the free plan forever, but as you're starting out, it's nice to have a plan that covers you for what you need when things are simple.
We get it. So, check out all the great free platforms above. There's definitely one there for you. I'm certain of it.
If you want to read other ecommerce gems, you are in the right place. For example, you can learn how a lunch tray can explain headless ecommerce, and what is an ecommerce CRM as opposed to a traditional one.
If you liked the article, I would really appreciate it if you can give it a share on social media. I assure you, your network will see you as the new ecommerce superman (talk about patting myself on the back!)
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