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10 Best Free Ecommerce Platforms In 2023

The Best Free Ecommerce Platforms List

Here’s a shortlist of the best free ecommerce platforms:

  1. 1. Ecwid by Lightspeed — Best ecommerce platform for user friendliness
  2. 2. Square — Best Instagram shop integration
  3. 3. nopCommerce — Best open source ASP.NET-based shopping cart
  4. 4. PrestaShop — Best free ecommerce platform for MVP testing
  5. 5. OpenCart — Best marketplace for add-ons and extensions
  6. 6. Magento Open Source — Best open source ecommerce platform
  7. 7. IM Creator — Best for NGOs & non-profits
  8. 8. Cube Cart — Best open-source ecommerce system for checkout cart customizations
  9. 9. Zendrop — Best for dropshipping
  10. 10. WooCommerce — Best free ecommerce platform for WordPress

In 2021, there were anywhere between 12 to 24 million online shops. That's a lot of competition! So before sinking your life savings into a new e-retailer idea, it could be a good idea to use a free ecommerce platform to test the waters of your business plan first. Up to 95% of commerce transactions are expected to move online by the year 2040; not to mention that ecommerce sites are becoming the de facto product catalog solution, particularly for B2B brands.

In this article, I will share 10 free ecommerce tools to sell both physical and digital products. I will give a synopsis of their key features and what the tool is best fitted for. Business owners and ecommerce managers: Get ready to launch your ecommerce product by the end of this article!

If you have questions on this topic, head over to the FAQ section. Otherwise, you can continue scrolling to get to the overviews, and check out how I picked the software on this list at any point by heading to the bottom of this article.

Overviews Of The 10 Best Free Ecommerce Platforms

Here’s a brief description of each of the free ecommerce platforms on my list showing what it does best, plus screenshots to showcase some of the features.

1

Ecwid by Lightspeed

Best ecommerce platform for user friendliness

Ecwid is a super easy to use, free ecommerce platform with instant site-building boasting over 70 different website templates to choose from. On the free plan, you have the ability to add a store to any website as well as to sell simultaneously on multiple sites.

You can connect directly to popular social media advertising suites for promotions and marketing; although actual selling through Instagram and Facebook is limited to paid plan subscribers only. For website hosting options, Ecwid works on WordPress, Wix, Squarespace, Joomla, Blogger, and Tumblr. You can also connect it to Facebook Pixel and/or Apple Pay (via Stripe) for additional functionality. Additional integrations unlock with a paid plan.

It comes with a mobile responsive shopping cart so customers can shop from their phones.

Ecwid is free to use for 10 products and a website store (no social media).

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7 333

Free plan available

From $19/month

2

Square

Best Instagram shop integration

Square Online is the product of the payment processing giant Square, which also offers a (paid!) mobile-ready POS service. The product’s free version lets you do a lot of things you need to get your feet off the ground as an ecommerce business. It lets you sync inventory from all other channels and accept payment using the Square POS solution (for a cost) or other payment processing methods.

The product dashboard is clear and precise with no unnecessary clutter. It lets you track product sales, customer journeys, and abandoned cart recovery. In terms of customization, the product feels limited. Square Online integrates with WooCommerce, Magento, WordPress, BigCommerce, and Shopify.

Support is available via phone, email, and live chat. The knowledge base also covers a vast aspect of problems with over 180 articles.

Square Online’s free forever plan lets you start your project with an option to upgrade to the paid plan at $16/month for additional features.

Square POS will charge you per transaction but you are not obligated to use their system for payment processing.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 31

Free plan available

From $36/month plus 2.9% + $0.30 per transaction

3

nopCommerce

Best open source ASP.NET-based shopping cart

NopCommerce is a beginner-friendly, open-source ecommerce platform that is based on ASP.NET. The product can be hosted with the user’s web hosting service or a product partner of NopCommerce. In terms of inventory management, the product has abandoned cart recovery, product catalog, and listings.

NopCommerce integrates with apps like Amazon and eBay. The checkout experience comes with tax and shipping calculators, along with a single-click checkout. In terms of support, the free plan comes with a knowledge base and a forum community. The product also has video tutorials and webinars.

NopCommerce is free to download either with or without the source code.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4 103

Demo available

Free

4

PrestaShop

Best free ecommerce platform for MVP testing

PrestaShop enables startups to test their MVP with a fully-functional online store for free. The product allows you to edit the software according to your custom needs. It covers all basics like customizing the store, processing payments, managing the store, and more. It is a great fit for small businesses looking to get into ecommerce.

PrestaShop integrates with apps like Mailchimp, Zendesk, LiveChat, LiveAgent, ActiveCampaign, and other popular apps. Customer support is a bit on the slower side but is backed by good and comprehensive documentation.

PrestaShop is free to download and use.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 149

Free to use

5

OpenCart

Best marketplace for add-ons and extensions

OpenCart is a free, open-source platform for your ecommerce business with a marketplace of 13 000+ additional extensions (some free and some paid). This tool lets you manage multiple store locations through one interface with the ability to customize each site and pricing schema. You can upload product images and tag variants, whether it’s according to size, color, or other differentiating indicators.

OpenCart can handle discounts, coupons, specials, and affiliates for purchase processing. They connect with PayPal, eBay, Amazon, MailChimp, GoogleAnalytics, Facebook, WordPress, and Microsoft Excel. For support, they have a comprehensive community forum.

OpenCart is free to use and open source.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 102

Free demo

Pricing upon request

6

Magento Open Source

Best open source ecommerce platform

Magento, now Adobe Commerce, is an open-source ecommerce platform from Adobe. It comes with features like catalog management, integrated checkout, shipping, payment, site search, and other important features needed to take your ecommerce business off the ground. Magento also gives you the ability to create multilingual sites.

The Adobe Commerce open source edition can handle all of your ecommerce basics and you can level up to their (paid) commercial plan if you ever find yourself needing to scale quickly. One downside of the app is that the more customizations/add-ons you implement, the slower your site tends to run.

For a free ecommerce platform, that’s not a dealbreaker—just keep your extensions lean!

Adobe Commerce open source is free to use with some feature limitations compared to their commercial plan.

Free demo available

Pricing upon request

7

IM Creator

Best for NGOs & non-profits

IM Creator offers highly professional and sleek-looking templates supported by a building block-based interface. It offers a seamless process of choosing a design, customizing it according to your brand aesthetics, connecting to a domain, and publishing it. It comes with automatic text resizing (look, mom, no hands!), free custom email solution, and more. The templates provide you with sleek UX which can be great for SEO.

In terms of inventory management, it has cataloging, data import/export, and order management. In terms of support, there is a knowledge base and documentation to get your queries answered. IM Creator integrates with Mailchimp, Paypal, and other common ecommerce operations software. Overall, this can be a good upgrade from your existing website if you focus on ecommerce operations.

IM Creator is free to use for students, artists, and nonprofits. Apply on their site to see if you qualify.

Free plan available

From $8 /month

8

Cube Cart

Best open-source ecommerce system for checkout cart customizations

CubeCart is a free ecommerce script with a full list of features to sell online with ease. Its open-source software license comes with unlimited orders, products, and categories. The ecommerce script also has features like coupons, gift certificates, gift cards, quick shipping, and quotes.

CubeCart comes with bulk product price updates, bulk product category management, catalog search with advanced search, stock control on product options with SKUs, and other nuanced features needed for efficient product management. Cube Cart works out of the box with PayPal, Stripe, Authorize.net, LiveChat, Smarttarget, and other similar apps.

CubeCart is free to use and open source, except if you go for its cubecart store product. Professional technical support costs money but you can get around this using their community forums and knowledge base.

14-day free trial

Cubecart store from $30/month

9

Zendrop

Best for dropshipping

Zendrop connects online merchants and drop shippers with reliable suppliers. Use this to filter out unreliable suppliers in platforms like AliExpress that burden merchants with long shipping times and nonexistent customer support.

Zendrop promises fast and trackable shipping as well as custom branding on packages based on your brand aesthetics. The product enables auto-fulfillment of orders. The US fulfillment allows ordering in bulk and fulfillment of physical products via US warehouses.

This cuts down shipping time by 2-5 days. Ecommerce analytics can be studied via a real-time reporting dashboard. Support is available via live chat and email.

Zendrop is free forever. Certain advanced functionality is limited to their paid plan.

Free account available

Free, with additional cost for express shipping

10

WooCommerce

Best free ecommerce platform for WordPress

WooCommerce is a fully customizable ecommerce platform that’s built-in WordPress. It offers product listing, catalog management, and configurable shipping options. Since it’s completely open-source, there are no limits to your bandwidth. You can add unlimited products and take unlimited users. The catch is that it does not provide hosting on its own—you will have to choose from a free or paid WordPress plan.

WooCommerce works out of the box with different payment gateways and payment methods like Stripe, PayPal, and ShipStation. This gives customers the option to buy from you using their debit or credit card. Support is available via extensive step guide documentation.

WooCommerce is completely free to use with a WordPress.com domain name. A non-WP URL will cost you extra (through WordPress, not WooCommerce).

Free to use

Need expert help selecting the right eCommerce Solutions Software?

We’ve joined up with Crozdesk.com to give all our readers (yes, you!) access to Crozdesk’s software advisors. Just use the form below to share your needs, and they will contact you at no cost or commitment. You will then be matched and connected to a shortlist of vendors that best fit your company, and you can access exclusive software discounts!

The 10 Best Free Ecommerce Platforms Comparison Chart

Find all the tools we just covered side by side. This will help you more accurately compare their pricing and free trial info.

Tool Free Option Price
1
Ecwid by Lightspeed

Best ecommerce platform for user friendliness

Free plan available

From $19/month Visit Website
2
Square

Best Instagram shop integration

Free plan available

From $36/month plus 2.9% + $0.30 per transaction Visit Website
3
nopCommerce

Best open source ASP.NET-based shopping cart

Demo available

Free Visit Website
4
PrestaShop

Best free ecommerce platform for MVP testing

Not available

Free to use Visit Website
5
OpenCart

Best marketplace for add-ons and extensions

Free demo

Pricing upon request Visit Website
6
Magento Open Source

Best open source ecommerce platform

Free demo available

Pricing upon request Visit Website
7
IM Creator

Best for NGOs & non-profits

Free plan available

From $8 /month Visit Website
8
Cube Cart

Best open-source ecommerce system for checkout cart customizations

14-day free trial

Cubecart store from $30/month Visit Website
9
Zendrop

Best for dropshipping

Free account available

Free, with additional cost for express shipping Visit Website
10
WooCommerce

Best free ecommerce platform for WordPress

Not available

Free to use Visit Website

Other Free Ecommerce Platform Options

Here are a few more that didn’t make the top list, but are worth checking out if you are looking to expand your search.

  1. Drupal Commerce - Best open source ecommerce platform for feature updates
  2. Smartstore Community Edition - Best .NET open source ecommerce platform for scalability
  3. Site123 - Best free website builder for ecommerce templates
  4. B2B.store - Best free B2B ecommerce solution
  5. Shippo - Best dedicated ecommerce shipping solution 
  6. Quick eSelling - Best for high number of products (up to 1000)
  7. Branchbob - Best ecommerce platform for fast setup
  8. Sendcloud - Best ecommerce shipping platform for European market
  9. EasyShip - Best cloud shipping software for global shipments
  10. eSwap - Best multi-channel retail ecommerce software
  11. Arastta - Best open source ecommerce platform with cloud hosting services
  12. Weebly - Best ecommerce website builder with free ecommerce design templates
  13. Big Cartel - Best online store for artists
  14. ZenCart - Best PHP & MySQL compatibility 

Other Software Reviews

Here are some software review lists that are similar to this one that you might want to check out:

Other Ecommerce Software

Other Free Software

How I Picked The Best Free Ecommerce Platforms

I evaluated and compared the most popular e-commerce platforms on the market, both for their reviews and user interface. Then I weighed factors that make software a good option as a free tool, such as the ones that follow. 

User Interface (UI)

Difficult to find in free software, I know. However, the user interface should be friendly enough to access information easily. The last thing you want in this software is a cluttered interface that confuses you and makes tracking your transaction fee details hard.

Usability

Is it easy to learn and master? In this criterion, I look for how easy it is to navigate the tool. This is heavily influenced by the available knowledge on the ecommerce store of your choosing. Therefore, I look at available support documentation, knowledge databases, and training videos.

Integrations

Is it easy to connect with other tools? I look at the ways in which the tool expands its functionality. Therefore, I tell you about pre-built integrations, connecting with other apps through third-party software, and ways in which you can build custom integrations.

Pricing

How appropriate is the price for the features, capabilities, and use case? Although most of the tools on this list are completely free, I will give you information on the ones that aren't. For those tools, I will also try to find information on free trials, discounts, and anything relevant to pricing.

Free Ecommerce Platforms: FAQs

To make this free ecommerce tools list even more impactful, I surfed the web for some FAQs related to free ecommerce platforms.

What's Next?

These were my top picks for free ecommerce platforms. I would encourage you to continue reading on the topic, as we have many interesting articles in this space. For example, you can learn how a lunch tray can explain headless e-commerce, and what is an e-commerce CRM as opposed to a traditional one.

If you liked the article, I would really appreciate it if you can give it a share on social media. I assure you, your network will see you as the new ecommerce superman (talk about patting myself on the back!)

Want to be an insider to all things related to the ecommerce world? Subscribe to The Ecomm Manager Newsletter.

By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.

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