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10 Best PIM Software For Product Information Management In 2022

The Best PIM Software List

Here’s a shortlist of the best PIM software. Find more details below:

  1. PIMworks

    Best PIM software for multichannel syndication

  2. OneTimePIM

    Best PIM with e-commerce connectors

  3. Akeneo PIM

    Best PIM with built-in task management

  4. Syndigo

    Best for ecommerce analytics

  5. Pimcore

    Best free open source PIM software

  6. inRiver

    Best reseller self-service portal

  7. Productsup

    Best drag-and-drop publisher templates

  8. Feedonomics

    Best remarketing toolkit

  9. Agility Multichannel

    Best for print catalog production

  10. Informatica

    Best role-based user interface

The PIM software market is an $11.4 billion industry, and it continues to grow. If you don’t currently use any PIM tools (not to be confused with personal information managers, another “PIM” acronym), you most likely will have to reassess that thinking as it becomes the eCommerce industry standard.

PIM software is a tool or set of tools that helps retailers, including ecommerce retailers, produce and manage the product content needed across various digital channels. For example, you may need a single source for product meta descriptions, or you may need a catalog maker.

Thanks to COVID-19 and the allure of shopping by smartphone, eCommerce has witnessed a spike in demand. Brands now need to contend with organizing large amounts of product data and feeding accurate information out to a variety of online shopping portals.

This article will help you quickly compare and evaluate the best PIM software and other master data management (MDM) solutions. 

How Did We Pick The Best PM Software?

I evaluated and compared the most popular PIM software on the market, both for its reviews and user interface. Then I weighed factors that make software a good option for you as a user, such as the ones that follow.

  1. User Interface (UI): Does the PIM tool centralize and optimize access to everything you need for product experience management (PXM)? Does the software prioritize user experience when it comes to accessing product descriptions and other business critical data?
  2. Usability: Is the PIM tool an all-in-one solution across departments: marketers, sales channels, data governance? Does the tool offer easy and actionable feedback on data quality for product content management? Does the PIM tool succeed in decreasing product time-to-market?
  3.  Integrations:  There are two touchpoints of integration that need to be considered for PIM software: Does the software connect with a large variety of storefront platforms, like Google, Amazon, eBay, and Shopify? Secondly, does the PIM tool offer connection with workspace and social app ecosystems like Asana, Slack, and email integration?
  4. Pricing: Is the price affordable, flexible, and transparent? Is there a free trial for new users? Is the pricing scheme accommodating to both large and small companies alike? Is it SaaS or a single license pay scheme?

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Overviews Of The 10 Best PIM Software

Here’s a brief description of each PIM tool that is featured on this top 10 list.

1

PIMworks

Best PIM software for multichannel syndication

PIMworks is a product information management software that helps brands, retailers, and online sellers enrich, syndicate, and centrally maintain all their product information. Their AI and machine learning (ML) capabilities enable you to automatically extract the best product content from the market and syndicate them across channels.

Why I picked PIMworks: It lets you manage product data and all your vendor information from a centralized repository. PIMworks also helps you optimize your product catalogs and maintain all your digital assets centrally. Along with basic PIM features, PIMworks prides itself on providing the best workflow management module. All the teams involved in the creation of product catalogs can collaborate effectively by creating workflows in PIMworks. The overall product data performance can be monitored and analyzed with insights available on the dashboards.

PIMworks’ AI and ML capabilities help in the automatic enrichment of the product catalogs. Product data is sourced from the top websites and marketplaces so that users can optimize their content with the best data available. Apart from providing ecommerce SEO, PIMworks also helps in bringing the content on par with market standards and compliant with each marketplace. This enables them to rank higher among search results and brings in more sales to their business.

PIMworks Standout Features & Integrations

Features include multichannel syndication, a centralized DAM, collaborative workflow management, bulk imports, and automatic data enrichment.

Integrations include Amazon, Shopify, Walmart, Houzz, and Magento.

PIMworks Plans & Pricing

Pricing is available upon request

14-day free trial

Pricing available upon request

2

OneTimePIM

Best PIM with e-commerce connectors

OneTimePIM is a SaaS PIM solution with a fully integrated digital asset management system and an automatic datasheets feature. It allows companies to aggregate all their product data into a single platform.

Why I picked OneTimePIM: It differs from other PIM companies as they offer onboarding services at no additional cost. This means that they will devote as much time as necessary to help your business set up the PIM, clean and import the data, and set up any integrations.

OneTimePIM comes with custom-built e-commerce connectors that operate directly from within the PIM, giving you full transparency and reporting on the product data you send to your website. Simply map the PIM attributes to the e-commerce store and click run, or schedule it, to update your website instantly. These are genuine purpose-built connectors and are the best in the PIM industry. OneTimePIM can also integrate with other systems like your ERP.

OneTimePIM Standout Features & Integrations

Features a spreadsheet view, DAM, unlimited product channels, export scheduling, category management, product variant options, unlimited languages, and external user access.

Integrations include Shopify, Magento, WooCommerce, and ERP systems.

OneTimePIM Plans & Pricing

Pricing starts at 900 GBP which is approximately $1,050/month and offers a free trial.

Free trial available

From $1,050/month (900 GBP)

3

Akeneo PIM

Best PIM with built-in task management

Akeneo is an omnichannel commerce solution that caters to collaborative product teams who want to divide and conquer data entry with consistency and quality.

Why I picked Akeneo: It is PIM software-meets-project management, incorporating both data quantity and quality measurements as well as collaboration and teamwork assistance. The UI is sleek and intuitive, making it easy for users to bounce between product information, DAM, and task management. The progress tracking dashboard will quickly show you which products are WIP.

Akeneo does a lot well, but its services are limited when it comes to solutions for product substitutions, product cross-referencing, upselling, and cross-selling opportunities. Additionally, the product variant modeling is the only part of the UI that stands out as not being very user-friendly, requiring complicated importing and exporting of base product templates.

Akeneo Standout Features & Integrations

Features include product data exports, raw data imports from multiple sources, catalog management, omnichannel product activation, and product information translation across platforms.

Integrations include 100+ popular platforms like Adobe Magento, Salesforce Commerce Cloud, Google Shopping, Spryker, PrestaShop, OroCommerce, ShopifyPlus, and more. Akeneo also integrates with your tool stack using rich REST and Events APIs.

Akeneo Plans & Pricing

There's an on-premise free edition and pricing for its SaaS solution starts at 25K annually.

14-day free trial

Starts at $25K annually (free version available)

4

Syndigo

Best for ecommerce analytics

Syndigo is a content experience hub (CXH) that unites manufacturers, suppliers, distributors, and retailer recipients to optimize PIM solutions.

Why I picked Syndigo: It boasts over 250K available product attributes for hyper-detailed product differentiation. Additionally, the tool is designed to parse said data and offer optimization feedback and product status alerts.

The software is also designed to monitor all product content to provide improvement alerts, actionable customer insights, business-critical product KPIs, and vendor health scores for incorrect or missing product information.

Syndigo has a pay-per-SKU service subscription model, meaning that companies with larger product databases may be eventually priced out. Bulk editing product information can also be tricky, as larger volumes of data may prevent the page from auto-generating records. A workaround for this is to download an Excel file, make batch changes, and then re-upload.

Syndigo Standout Features & Integrations

Features include master data management, analytics, internal data governance, effective content delivery, plus performance feedback and optimization

Integrations include storefronts for 1,500+ retailers globally including Walmart, Costco, FreshDirect, Amazon, and Instacart.

Syndigo Plans & Pricing

Pricing is available upon request.

Free Demo

Pricing available upon request

5

Pimcore

Best free open source PIM software

Pimcore is a data and experience management platform for any digital data and customer experience. Its Product Information Management product is available in cloud, enterprise, and community editions.

Why I picked Pimcore: The community edition of Pimcore is open source and entirely free to use forever. A free plan will net you an open source GPLv3 software license with publicly accessible source code. For IP protection (private source code), you can upgrade to either the enterprise or unlimited plan. The free Pimcore plan comes with PIM/MDM/CDP/DAM; DXP/CMS/commerce; and unlimited entities, data, and users.

Pimcore’s current DAM asset portal extension is not compatible with mobile devices so you won’t find reliable compatibility with iOS or Android smartphones. Highly collaborative teams will also find that there is no way to track who is making edits to product data in real-time, which may result in accidentally overriding simultaneous changes.

Pimcore Standout Features & Integrations

Features include data modeling, data management, quality management, workflow management, DAM, and omnichannel publishing.

Integrations include 1600 pre-integrated marketing, shopping, retail, and business channels as well as simple Microsoft Excel connectivity through the import and export of CSV and XLSX spreadsheets. They provide a standard API, a full-featured REST Webservice API, and a Data Hub GraphQL API for additional two-way connection opportunities.

Pimcore Plans & Pricing

Pimcore offers a free community plan. Additionally, you can trial the product for 3 months for a reduced cost.

3-month trial at cost

Pricing available upon request

6

inRiver

Best reseller self-service portal

InRiver is a digital-first PIM solution that’s designed to drive revenue and collects everything marketing text, images, videos, specifications, 3-D drawings, instruction manuals, and more with support in all 258 ISO languages.

Why I picked InRiver: You can leverage smart image recognition technology to help auto-populate attributes like colors, descriptions, and tagging.

InRiver offers a robust self-service portal for resellers where you can control what data these unique users have access to for searching and downloading. InRiver actually supports multiple means of collaboration, including built-in Gantt chart functionality for campaign timelines.

A downside of InRiver is that it lacks digital asset management (DAM) organizational functions. It does have the capacity to handle your assets through integration, but it requires investing that extra time (and money) to do it.

InRiver Standout Features & Integrations

Features include enriched product content, multi-language support, automatic product attributes, a built-in Gantt chart functionality, product data syndication, and reseller self-service portals.

Integrations include 1WorldSync, Adobe, Amla Commerce, Apptus, Aprimo, Blosm, Boarding, Channable, Cloudcraze, DataFeedWatch, Floxbox, SDL, Semantix, ShopLigiQ, Shoppa, Snap36, and Videoly. InRiver can also connect to any source data system using its REST API.

InRiver Plans & Pricing

InRiver offers customized pricing upon request and has a free demo.

Free Demo

Pricing available upon request

7

Productsup

Best drag-and-drop publisher templates

Productsup is a product-to-consumer (P2C) platform and product content syndication software solution used by the likes of Yves Rocher, Esprit, and Garmin.

Why I picked Productsup: Users can import and export data to a long list of data sources, shopping platforms, and shop systems regardless of data format or size. Productsup provides a means for data aggregation, optimization, standardization, and enrichment across all channels.

Productsup has sped up the process of building new feeds by providing drag-and-drop templates for popular publishers like Google, Facebook, Shopify, Amazon, and Yahoo.

Productsup’s current knowledge base is a work-in-progress so finding documentation for its extensive list of features may not be an entirely satisfying experience. Their customer service team is very receptive and attentive but users may not feel empowered to self-teach or problem-solve with the current level of native onboarding material.

Productsup Standout Features & Integrations

Features include enriched product data, feed management, product content syndication, and unlimited exports to all major marketplaces.

Integrations include over 2000 built-in export integrations. Users can also request a custom integration. You can connect with Google Shopping, Amazon Marketplace, Facebook Dynamic Ads, and more.

Productsup Plans & Pricing

Pricing is available upon request.

Free Demo

Pricing available upon request

8

Feedonomics

Best remarketing toolkit

Feedonomics bills itself as a full-service product & data feed management software with intertwined PIM capabilities. The software collects, organizes, and optimizes your product data, providing data insights unique to different e-commerce marketplaces like Amazon and Google shopping. Feedonomics can also help you automate order fulfillment across channels.

Why I picked Feedonomics: Unlike some of the more enterprise-oriented PIM solutions, Feedonomics is incredibly intuitive to use with clearly flagged red and green text markets to direct what data needs to be entered or transformed. Feedonomics partners directly with Google, Amazon, Facebook, and Walmart and can leverage these relationships for any ecomm remarketing efforts.

Feedonomics offers a ton of data fields and columns—which is great, unless you aren’t using them, then it just adds clutter. The ability to remove templated fields would go a long way to helping users feel more organized and in control of their data. Additionally, the admin interface can be a bit overwhelming to start; leave some extra training/exploration time as you onboard.

Feedonomics Standout Features & Integrations

Features include product syndication across hundreds of channels, catalog automation, inventory management, a centralized dashboard, and automatic product categorization using AI.

Integrations include Shopify, Magneto, BigCommerce, WooCommerce, Volusion, Netsuite, Salesforce Commerce Cloud, Google Shopping, Facebook Shops, Amazon, eBay, and Walmart. Feedonomics Marketplace Matrix can help you connect eCommerce destinations to one another, like Magneto to Amazon, for example.

Feedonomics Plans & Pricing

Pricing is available upon request.

Free Demo

Available upon request

9

Agility Multichannel

Best for print catalog production

Agility PIM is a Product Information Management solution that makes it easy to support commerce across digital and traditional channels. Agility PIM turns your raw product data into PIM-generated custom publications that come in multiple languages and pricing schemes.

Why I picked Agility PIM: This solution tends to the multichannel platform support that you are accustomed to with PIM software but puts a special emphasis on print capabilities for product managers interested in catalogs, PDFs, and flipbooks. Products, images, and information are linked in the system so that you can project that data onto print projects or websites easily.

Agility PIM is better suited for mid-sized and enterprise-level companies and would most likely be overbearing for startups and smaller teams. The tool could also use a way to more easily search and organize past payments, as this function currently relies on the user digging through A/R payment inquiries rather than just displaying information by date in the Sold-To window.

Agility PIM Standout Features & Integrations

Features include contextual content syndication, a role-based interface that you can configure, smart attributes, batch processing, versioning, and templates.

Integrations include Adobe, Magneto, Lingo24, Redhat, Insite, Intership, Melissa Data, IBM, Salesforce, Oracle, Pentaho, EPI, Microsoft Excel, and SAP.

Agility PIM Plans & Pricing

Pricing is available upon request and has a free demo.

Free Demo

Pricing available upon request

10

Informatica

Best role-based user interface

Informatica is a cross-channel PIM solution designed to deliver trusted, relevant product information where you need it most. B2B and B2C PIM environments are both supported in this end-to-end master data management (MDM) solution.

Why I picked Informatica: Embedded, automated quality checks keep product data uniform and up to preset standards while cloud-based tools for data mapping give you a big-picture idea of your data pipelines and digital endpoints.

Informatica offers configurable task- and role-based user interfaces, meaning that the data you see on your dashboard will always fit your particular use case and needs. Whether you are collaborating with internal or external data contributors, you can control what data they see and how they see it. You can streamline product, vendor, and supplier information through a single trusted data source. Informatica is a great choice for handling large numbers of product records but might be too much for most SMBs.

A small thing to note is that Informatica doesn’t always handle binary large objects (BLOB) or character large objects (CLOB) data very well. If you are handling plenty of large or complex images, audio, video data, or large amounts of string data, then Informatica may slow you down some. Really, this can be worked around by just leaving yourself more time to learn the ins and outs of picky data types.

Informatica Standout Features & Integrations

Features include master data democratization, omnichannel content distribution, product data delivery automation, synchronization of product information using data pools, and data governance capabilities.

Integrations include 145+ apps like Salesforce, SAP, Oracle, Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, Netsuite, Tableau, Workday, Snowflake, Zendesk, Zoho, Twitter, and QuickBooks. Users can import, export, synchronize, or replicate data between any connected apps.

Informatica Plans & Pricing

Pricing is available upon request and uses a consumption-based model.

30-day free trial

Pricing available upon request

The 10 Best PIM Software Summary

Tool Free Option Price
1
PIMworks

Best PIM software for multichannel syndication

14-day free trial

Pricing available upon request Visit Website
2
OneTimePIM

Best PIM with e-commerce connectors

Free trial available

From $1,050/month (900 GBP) Visit Website
3
Akeneo PIM

Best PIM with built-in task management

14-day free trial

Starts at $25K annually (free version available) Visit Website
4
Syndigo

Best for ecommerce analytics

Free Demo

Pricing available upon request Visit Website
5
Pimcore

Best free open source PIM software

3-month trial at cost

Pricing available upon request Visit Website
6
inRiver

Best reseller self-service portal

Free Demo

Pricing available upon request Visit Website
7
Productsup

Best drag-and-drop publisher templates

Free Demo

Pricing available upon request Visit Website
8
Feedonomics

Best remarketing toolkit

Free Demo

Available upon request Visit Website
9
Agility Multichannel

Best for print catalog production

Free Demo

Pricing available upon request Visit Website
10
Informatica

Best role-based user interface

30-day free trial

Pricing available upon request Visit Website

Need expert help selecting the right Product Information Management (PIM) Software?

We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Product Information Management (PIM) Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Other Product Information Management Software Options

Here are a few more that didn’t make the top list. If you need additional suggestions for handy Enterprise PIM (Product Information Management), check these out.

  1. IBM Product Master - Best PIM software for enterprises
  2. Stibo Systems - Best business rules engine for quality management
  3. CatalogStudio - Best for catalog and publishing automation 
  4. Tibco - Best for change requests and approvals
  5. Mize - Best for manufacturers 
  6. Zoho Creator - Best for customer conversation automation 
  7. Syndy - Best product acquisition sourcing 
  8. Plytix  - Best product relationship matrix for upsell, cross-sell, bundles
  9. Salsify - Best for Instagram and Facebook shops 
  10. SPS Commerce  - Best for drop ship connections 
  11. Catbase - Best flexible catalog management software 
  12. EasyCatalog - Best for Adobe InDesign users 
  13. Flipsnack - Best digital flipbook maker
  14. B2B Wave - Best workflow app integration possibilities 
  15. NuOrder - Best for apparel companies 
  16. Agena 3000 - Best trade promotion management 
  17. Bluestone PIM - Best for marketing teams 
  18. DataFeedWatch - Best for ecommerce agencies 

Product Information Management Software FAQ

If you are still flush with questions about PIM software, then this handy FAQ is a great place to start.

What's Next?

Whether your next step is to purchase PIM software or not, you can learn about the importance of enactment plans and 6 PIM best practices to deepen your knowledge on this topic.

Interested in all things sustainable? Check this out: The Sustainable Ecommerce Handbook

By Finn Bartram

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