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10 Best Ecommerce Software For Online Sellers In 2022

Best Ecommerce Software Shortlist

Here’s the list of the best eCommerce tools that I’ll cover in this article.

  1. Freshsales

    Best for automating sales with customized engagement

  2. FastSpring

    Best payment system for cross-border commerce

  3. BigCommerce

    Best open source ecommerce solution

  4. Veeqo

    Best ecommerce inventory & fulfillment tools

  5. Marketo

    Best for an automated marketing and engagement platform

  6. ShipHero

    Best for outsourced ecommerce fulfillment

  7. MarketPlan

    Best modular eccomerce tool

  8. Adzooma

    Best for ecommerce beginners

  9. Percolate

    Best for content marketing across multiple channels

  10. Hoopla

    Best for sales team engagement & communication

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Ecommerce is a $10 trillion industry and continues to grow at a frenetic pace. This is creating fantastic opportunities to grow a successful online business, but the market is very competitive. 

There's more to starting an ecommerce business than picking a domain name and getting web hosting. To stay one step ahead, ecommerce sellers need cutting-edge technology to maximize profit.

In this article, I’ll be discussing the best ecommerce software available today. I’ll show you what each tool does and why it should have a place in your armory.  

How I Selected the Best Ecommerce Software

Perhaps you're wondering how I selected the best ecommerce software for this list? To build this top 10 list, I evaluated and compared a wide range of ecommerce software with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.

If you have general questions about how ecommerce software works or how to pick the best ecommerce software for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

What do I look for when I select the best ecommerce systems? Here’s a summary of my evaluation criteria: 

User Interface (UI):

There are a number of factors that contribute to a great user interface, including clear navigation, well-designed menus and buttons, and helpful error messages. Many ecommerce software providers offer free trials or demo versions of their products, so it’s always worth taking some time to test out a few different options before making your final decision. Sometimes UI comes down to personal preference!

Usability:

Ease of use is important in any software. Ecommerce software is designed to streamline and simplify the process of buying and selling online. Usability is a measure of how easy it is to use a particular piece of software. A high level of usability is essential for ecommerce software because it ensures that customers can easily find what they are looking for and complete transactions with minimal fuss. Good usability also reduces the risk of errors and makes it more likely that customers will return to your site in the future.

Integrations:

Integrations are important for ecommerce sites because you will often need to connect to third-party apps to access things like a help desk/live chat, third-party sellers, and advertising tools for your business to thrive. Additionally, integrations can help to automate some of the more tedious tasks associated with running an online store. By using software that integrates with your ecommerce platform, you can make your life easier and run your business more efficiently.

Pricing:

Your budget will probably reflect how many sales you expect, how many products you sell, and how many admin users you need on your account. Therefore, there is no one right price for everyone. In my opinion, the best ecommerce software pricing will be transparent, scalable or modular, and will come with a free trial, free demo, or money-back guarantee so that you can test the software before you commit.

Overviews Of The 10 Best Ecommerce Software Solutions

Here’s a brief description of each of the eCommerce apps to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

1

Freshsales

Best for automating sales with customized engagement

Freshsales is a sales automation solution that helps entrepreneurs manage leads, interact with clients, gain marketing insights, and improve customer relationships. Features include custom workflows with event-based triggers to automate everyday tasks. Additional features include customizable email templates, predictive contact scoring, sales goals management, and audit logs. For both physical and digital products, managers can view and track team performance, KPIs, sales numbers, and client communication. All these functions can be monitored easily from a single analytics dashboard.

Why I Picked Freshsales: Using Freshsales, you can create custom sales pipelines based on teams, processes, location, or other criteria. You can track buyers using mobile apps or desktop devices.

Freshsales Standout Features & Integrations

Features include sales automation, pipeline management, third-party plugins/add-ons, task scheduling/tracking, lead scoring, notifications, lead management, multi-currency, data visualizations, calendar management, dashboards, forecasting, contact management, customer management, and file sharing. 

Integrations include Freshdesk, Freshchat, Freshmarketer, Freshcaller, Freshconnect, MailChimp, Google Calendar, Hubspot Marketing, Office 365 Calendar, QuickBooks, Google, Apps for Work, Google Contacts, Piesync, Xero, and Segment. You can access more options using a paid plan through Zapier.

21-day free trial

From $15/user/month

2

FastSpring

Best payment system for cross-border commerce

FastSpring is an ecommerce solution for managing online payments. The software helps you manage payment processing, payment gateways, credit cards, PayPal payments, subscriptions, recurring billing, multiple currencies, and data security. Admins can update products, prices, and online stores in real-time and use the fraud monitoring and detection algorithm to block fraudulent transactions. Subscriptions and pricing plans can be configured in multiple ways to offer annual/monthly billing options, free trials, or discounts.

Why I Picked FastSpring: With FastSpring, you can customize the selling platform language and payment options according to the customer’s location. Using the store builder library, they can also create customizable checkout procedures and send automated reminders to clients.

FastSpring Standout Features & Integrations

Features include A/B testing, conversion tracking, dashboards, forecasting, notifications, payment processing, external integrations, customer management, billing/invoicing, multi-currency, tax management, order management, product catalog, and third-party plugins/add-ons.

Integrations include MailChimp and more using a paid plan through Zapier. 

Pricing upon request

3

BigCommerce

Best open source ecommerce solution

BigCommerce is a scalable cloud-based eCommerce platform. It provides a comprehensive range of features, including a drag-and-drop website builder, storefront customization, transaction fees management, gift cards, and cart recovery. Product listings on Amazon, eBay, and Facebook are also supported, together with multiple payment processors. Features include built-in search engine optimization (SEO) conversion tools, UPS label printing, real-time carrier quotes, plugins, shopping carts, and digital wallets. The system automates inventory listing, eliminating the need for manual updating.

Why I Picked BigCommerce: As an open source SaaS platform, BigCommerce can be tailored to meet any business requirement. Developers have the flexibility to create systems and add-ons that are a perfect fit, plus the support of the open-source community.

BigCommerce Standout Features & Integrations

Features include billing/invoicing, customer management, contact management, conversion tracking, marketing automations, shipping management, dashboards, third-party plugins/add-ons, order management, external integrations, inventory tracking, product catalog, and payment processing.

Integrations include HubSpot, Infusionsoft, and MailChimp.

15-day free trial

From $29.95/month

4

Veeqo

Best ecommerce inventory & fulfillment tools

Popular with both startups and established enterprises, Veeqo is an integrated inventory and fulfillment suite. The software unifies your inventory and orders, speeds up dispatch, and provides a unified overview of multichannel sales. Features include purchasing management, demand forecasting, and returns handling.

Why I Picked Veeqo: With Veeqo, inventory is synced in real-time across stores and warehouses. You can also manage cycle stock takes, facilitate warehouse transfers and get low stock alerts. Veeqo will sync returned stock, audit stock history, and give you control through user permissions handling.

Veeqo Standout Features & Integrations

Features include customer management, product catalog, dashboards, forecasting, supplier management, shipping management, warehouse management, order management, inventory tracking, budgeting, external integrations, notifications, and data export.

Integrations include Shopify, WooCommerce, Amazon, and Etsy. 

14-day free trial

From $195/month (2 users)

5

Marketo

Best for an automated marketing and engagement platform

Part of the Adobe Experience Cloud, Marketo Engage is an email marketing and engagement platform. Ecommerce sellers can use this service to automate marketing, manage social media campaigns, recover abandoned carts, and improve the customer experience. Additional backend ecommerce features include budget management, sales insights, analytics, and ecommerce website personalization.

Why I Picked Marketo: Ecommerce site owners can score engagement throughout each stage of the buying journey. Content personalization presents the right content to the right people at the right time, while marketing impact analytics give visibility into how sales occur. Using AI-segmented audiences, it’s also possible to maximize engagement and conversions.

Marketo Standout Features & Integrations

Features include marketing automations, lead management, lead scoring, audience targetting, calendar management, conversion tracking, dashboards, data visualization, and external integrations. 

Integrations include Salesforce, Microsoft Dynamics, and SugarCRM. 

From $895/month

6

ShipHero

Best for outsourced ecommerce fulfillment

ShipHero is a shipping software suite and service for ecommerce businesses. As well as providing outsourced fulfillment, the company offers end-to-end shipping software to help ecommerce businesses manage their own warehouse. The ecommerce functionality enforces an efficient and accurate process from receiving to shipping.

Why I Picked ShipHero: With ShipHero, e-store owners get full inventory management capabilities for unlimited products to track picks, shipped orders, and shipping rates. They can also check employee efficiency and find errors in the system.

ShipHero Standout Features & Integrations

Features include customer management, product catalog, dashboards, forecasting, supplier management, shipping management, warehouse management, order management, inventory tracking, budgeting, external integrations, notifications, and data export.

Integrations include Amazon, BigCommerce, WooCommerce, eBay, and Walmart.

30-day free trial

From $499/month

7

MarketPlan

Best modular eccomerce tool

MarketPlan is an all-in-one marketing platform that helps you plan, execute and optimize your eCommerce strategy. The suite includes more than 10 apps designed to handle aspects of your campaign. From blog planning and keyword research to email sequences and ad sets, everything is handled from one dashboard.

Why I Picked MarketPlan: Within the app, team collaboration features allow you to assign tasks, get progress updates, add comments, and send files. You can project your total ad spend, cost per click, and conversion rates before campaigns go live. You can also track your campaigns with real-time analytics.

MarketPlan Standout Features & Integrations

Features include funnel mapping, funnel planning, team collaboration, sales forecasting, reporting & analytics. 

Integrations include Infusionsoft and Ecwid via an API.

Free plan available

From $9/user/month

8

Adzooma

Best for ecommerce beginners

Adzooma is an integrated digital marketing platform that aims to make marketing easy. Using this SaaS software, you can manage your Google, Facebook, and Microsoft campaigns from one central location. The platform uses machine learning and data science to pinpoint what drives business success. You then get personalized checklists and SEO tools for further campaign optimization.

Why I Picked Adzooma: Suitable for beginners and experts, Adzooma has a short learning curve. It offers clear insights into marketing performance, giving you a business score for benchmarking your campaigns. It also includes marketing playbooks and tutorials designed to accelerate your marketing progress.

Adzooma Standout Features & Integrations

Features include ad management, review management, web metrics reports, performance reports, workflow automation, campaign builder, and SEO reports. 

Integrations include WordPress, Wix, Volusion, Weebly, Squarespace, Shopify Plus, Magento, Google, Facebook, and Microsoft Ads.

Free plan available

$99/month

9

Percolate

Best for content marketing across multiple channels

Now part of Seismic, Percolate is a cloud-based marketing suite for larger ecommerce businesses. Features include content management, brand/channel administration, and social media management. Business owners can manage promotional activities from a central dashboard, create content and distribute it to both organic and paid social media channels.

Why I Picked Percolate: Editorial calendars can be created for any number of products using different sales channels, teams, and markets.

Percolate Standout Features & Integrations

Integrations include Google Docs, Slack, Salesforce, and Microsoft Office 365. 

Features include sales content management, learning & coaching, buyer engagement, content automation, strategy & planning tools, and enablement intelligence. 

Pricing upon request

10

Hoopla

Best for sales team engagement & communication

Hoopla is a user-friendly sales engagement platform that helps you get the most from your ecommerce team. Small businesses can leverage this tool to celebrate achievements and recognize the wins of individual team members. Hoopla creates a connected environment where employees are encouraged to focus on hitting milestones and achieving goals.

Why I Picked Hoopla: With Hoopla, you can build team games and track progress with leaderboards. Then share the results as they happen via workplace TVs, Slack, Microsoft Teams, or email.

Hoopla Standout Features & Integrations

Integrations include Salesforce, Hubspot, and Google Sheets.

Features include pipeline management, third-party plugins/add-ons, task scheduling/tracking, notifications, data visualizations, calendar management, dashboards, and file sharing. 

14-day free trial

$22/user/month

The 10 Best Ecommerce Software Solutions Summary

Tool Free Option Price
1
Freshsales

Best for automating sales with customized engagement

21-day free trial

From $15/user/month Visit Website
2
FastSpring

Best payment system for cross-border commerce

Not available

Pricing upon request Visit Website
3
BigCommerce

Best open source ecommerce solution

15-day free trial

From $29.95/month Visit Website
4
Veeqo

Best ecommerce inventory & fulfillment tools

14-day free trial

From $195/month (2 users) Visit Website
5
Marketo

Best for an automated marketing and engagement platform

Not available

From $895/month Visit Website
6
ShipHero

Best for outsourced ecommerce fulfillment

30-day free trial

From $499/month Visit Website
7
MarketPlan

Best modular eccomerce tool

Free plan available

From $9/user/month Visit Website
8
Adzooma

Best for ecommerce beginners

Free plan available

$99/month Visit Website
9
Percolate

Best for content marketing across multiple channels

Not available

Pricing upon request Visit Website
10
Hoopla

Best for sales team engagement & communication

14-day free trial

$22/user/month Visit Website

Need expert help selecting the right eCommerce Solutions Software?

We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s eCommerce Solutions Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Other Ecommerce Software Options

Here are a few more ecommerce solutions that didn’t make the top list.

  1. Shift4Shop: Turnkey ecommerce solution for building websites and selling online
  2. StoryChief - Content marketing for dropshipping and eCommerce professionals
  3. Engagebay - Sales, marketing, and customer support for online sellers
  4. Active Campaign - An advanced suite of email marketing, marketing automation, and CRM tools 
  5. Blueshift - Intelligent customer engagement across multiple channels
  6. Insightly - Tools for building better customer relationships
  7. Funnel - A better way to collect, prepare and analyze all your marketing data
  8. Supermetrics - Connects your marketing data to your go-to reporting, analytics, or storage platform
  9. Bazaarvoice - Best for collecting, displaying, and distributing user-generated content at scale
  10. Zoho Desk - Omnichannel customer service software that increases agent productivity
  11. Aircall - Best for cloud-based call center software
  12. Feedonomics - Multi-channel selling tool with automated product listings
  13. 3dcart - Shopping cart software and online store/website builder
  14. Retainful - Abandoned cart recovery and email marketing tool

Frequently Asked Questions

Here are a few questions that I get a lot so let me share my know-how with you!

What is Ecommerce software?

At its most basic level, ecommerce software allows you to create an online storefront for your business and begin selling products online. It helps you display your product features, guide customers to purchase, and accept payment via methods like credit card, Apple Pay, or PayPal. The best ecommerce software solutions offer these basic features and go a step further to provide you with functions like email marketing, inventory management, and SEO optimization for google ranking.

These resources might help you further if you still have additional questions:

Is there any free ecommerce software?

Yes! You can try things like NopCommerce or PrestaShop for free eCommerce software options. See our 10 best free ecommerce platforms list for more information on online shopping options. Remember that free software often has limitations on features or users, though.

What Key Features Should I Look for in Ecommerce Software?

Here are the features I expect a top ecommerce software platform to offer:

  1. Sales order management: The ability to manage orders promptly and efficiently, maximizing the average order value.
  2. Warehouse management: Organized systems for ensuring orders get picked, packed, and shipped correctly.
  3. Stock control: Maintaining and updating stock inventory in real-time and eliminating stockouts.
  4. Multi-channel capability: The ability to manage orders across multiple online retail platforms.
  5. Customization: Features allowing you to tailor the system according to your brand identity and internal systems.
  6. Security: Enforcement of SSL certificates and high-grade security standards to protect the integrity of data and systems.
  7. Financial integration: Connections to multiple payment and accounting systems.
  8. Marketing Tools: I want some level of ecommerce product marketing or content marketing to be involved in the software I choose.
  9. Support & documentation: Easy access to the assistance needed to fix any problems that may arise.
  10. PCI Compliance: That is⁠—Payment Card Industry Data Security Standard (PCI DSS) compliance to ensure online payments are safe and secure.

What Do You Think About this list?

Are these really the best options for eCommerce software today…or do you have different ideas? Let us know in the comments below. Also, be sure to sign up for our newsletter to get the latest insights from top eCommerce experts. 

You may also like to check out our article on the 20 best eCommerce platforms for Ecomm pros or our guide for choosing an ecommerce platform. And remember to check back regularly to read more helpful articles designed to fuel your success in the eCommerce world.

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By Francois Marchand

I’m Francois Marchand, content strategist and editor. I've worked in marketing, journalism, and communications for 20 years. I've been in charge of creating and managing content at Postmedia, Vancouver Film School, and Unbounce. I love helping business leaders, content creators, and marketers of all stripes grow their skillsets and knowledge base to stay ahead of the competition.

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