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There are so many different ecommerce software solutions, so making a shortlist of the best can be tricky. You want to streamlines various aspects of digital commerce, from product listing and inventory management to payment processing and customer data handling—and now need the right tool for your projects and team. I've got you covered! In this post, I share from my personal experience managing online stores of all sizes and share my picks of the best ecommerce software overall.

Why Trust Our Reviews

We’ve been testing and reviewing ecommerce software since 2018. As ecommerce managers ourselves, we know how critical, and difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & our software review methodology.

The Best Ecommerce Software Solutions Summary

Tools Price
Omnisend From $16/month
SkuVault From $359/month
Trellis From $299/month
BigCommerce From $29/month and 2.59% + $0.49/transaction
Freshsales From $9/user/month (billed annually)
FastSpring Pricing upon request
Veeqo Plans start at $195/2 users/month
Marketo From $895/month
Adzooma $99/month
Percolate Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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How to Choose Ecommerce Software

With so many different ecommerce software available, it can be challenging to make decisions on what ecommerce software is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting ecommerce software, consider the following:

  • What problem are you trying to solve - Start by identifying the ecommerce software feature gap you're trying to fill to clarify the features and functionality the ecommerce software needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the ecommerce team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your ecommerce software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated ecommerce software.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare ecommerce software features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Ecommerce Software Reviews

Here’s a brief description of each of the ecommerce apps to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

Best for automated marketing workflows

  • Free plan available
  • From $16/month
Visit Website
Rating: 4.6/5

Omnisend is a versatile marketing software, enabling ecommerce businesses to automate personalized communication across email, SMS, and social channels. It's designed to boost sales by effectively targeting customers with customized messaging and campaigns.

Why I Picked Omnisend: Omnisend is a powerful tool for ecommerce businesses, streamlining marketing efforts through automation and personalization. Key functionalities include email marketing, SMS messaging, and integration with social media apps, allowing for cohesive, multi-channel campaigns. Its strength lies in its ability to segment audiences and tailor messages based on customer behavior and preferences, enhancing engagement and conversion rates. Additionally, Omnisend offers robust analytics for tracking campaign performance, helping businesses refine their strategies for maximum impact. This software is particularly useful for ecommerce entities looking to consolidate their marketing tools and strategies into one efficient, effective system.

Omnisend Standout Features and Integrations

Features include email marketing, SMS and push notifications, segmentation and personalization, automated workflows, A/B testing, campaign performance analytics, forms and landing pages, product recommendations, integration with ecommerce sites, and social media advertising.

Integrations include BigCommerce, Drupal Commerce, Facebook Ads, Gorgias, Magento, OpenCart, Shopify, Wix, WooCommerce, and others. 

Pros and cons


  • Multi-channel marketing
  • Comprehensive integration system
  • Advanced segmentation and personalization


  • Extensive features have learning curve
  • Limited customization in templates

Best ecommerce software for warehouse management

  • Free demo available
  • From $359/month
Visit Website
Rating: 3.9/5

SkuVault is an and warehouse management software that helps online businesses manage their stock and inventory, supply chain, and cataloging process. It can be used to manage your inventory across multiple warehouse locations, and to streamline your order fulfillment with smart automation features.

Why I picked SkuVault: Processes like inventory picking, inventory transfers, and stock reporting can all be facilitated with the software. You can use the barcode scanning feature to speed up your process and automatically update your inventory levels in the system. Your inventory levels across multiple warehouses will be managed in one place, making it easier to keep track of everything and be efficient in your supply chain management.

The software also provides customizable cataloging features, so you can kit, bundle, and list assembled products. All plans come with onboarding and an online training library, to help get your team up and running more quickly. There are also an array of add-on training plans you can choose to purchase for additional support.

SkuVault Standout Features and Integrations

Features include inventory forecasting, barcode scanning, real-time data syncs, cycle counting, inventory pick lists, unlimited sales channels, unlimited SKUs, advanced analytics, and inventory management reports.

Integrations include Shopify, WooCommerce, BigCommerce, Magento, Amazon, Easyship, eBay, Etsy, Lightspeed, Marketo, Microsoft Dynamics, NetSuite, QuickBooks, Salesforce, ShipWorks, Square, and many others.

Pros and cons


  • Friendly user interface
  • Customizable cataloging capabilities
  • Onboarding and training included with all plans


  • Fees for additional training
  • Lacking in overall customizability

Best ecommerce software for Amazon sellers

  • Free demo available
  • From $299/month
Visit Website
Rating: 4.1/5

Trellis is a versatile ecommerce software designed for various marketplaces, including Amazon and Walmart. It leverages automation, such as AI-driven ad scaling, dynamic pricing, and SEO-focused content generation, to help businesses enhance their online campaigns and boost conversions.

Why I Picked Trellis: I like that Trellis offers dynamic, real-time pricing adjustments based on market fluctuations, ensuring optimal sales velocity and profit margins. This feature is particularly useful for maintaining competitive pricing on dynamic platforms like Amazon.

Additionally, Trellis enhances product listings to improve search engine visibility and conversion rates, ensuring that product details are optimized to attract and retain customers. The platform also simplifies advertising efforts by automating keyword research, bid optimization, and campaign management, which helps maintain high visibility and drive sales.

Trellis Standout Features and Integrations

Features include workflow automation tools that allow users to optimize multiple ecommerce campaigns with a single click. It also offers market intelligence capabilities, providing data and dashboards that deliver insights into competitor strategies, customer behavior, and overall market trends.

Integrations include Amazon, Walmart, Google Shopping, and Chewy.

Pros and cons


  • Dynamic pricing to adjust with market fluctuations
  • Automated workflow capabilities
  • Robust reporting and analytics


  • Can be pricey for smaller businesses
  • Not suitable for those wanting to sell on other platforms

Best enterprise-level ecommerce software

  • 15-day free trial
  • From $29/month and 2.59% + $0.49/transaction

Bigcommerce is a cloud-based ecommerce platform that enables merchants to create, manage and promote their online stores. Users can quickly set up an online store with a wide range of features such as product catalogs, shopping cart functionality, and payment processing–all without needing any coding knowledge or technical expertise.

Why I Picked Bigcommerce: Bigcommerce provides powerful marketing tools like email marketing campaigns, analytics reporting, and integrations with other third-party services like Google Analytics and Facebook Ads. This makes it easy for businesses to track their performance across multiple channels and optimize their marketing efforts accordingly.

BigCommerce offers an intuitive product management system that makes it easy for users to add, edit, or delete products from their catalog. They can apply attributes such as size, color, and price to each product for easier sorting. Additionally, sellers can create complex hierarchical product categories and assign products to multiple categories to better organize them into their store’s structure. BigCommerce has plenty of marketing tools that help merchants promote their stores and increase sales. These include coupon codes, discounts, and loyalty programs that they can use to incentivize customers, as well as email automation tools that let users easily send out promotional emails or newsletters. Users can also create product bundles and set up upsells/cross-sells to increase average order values.

Bigcommerce Standout Features & Integrations

Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

Integrations include PayPal Express Checkout, Stripe, Apple Pay, LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

Pros and cons


  • No transaction fees
  • Flexible product pricing rules
  • Robust inventory management system


  • Steep learning curve
  • Muddy API documentation

Best ecommerce software for customer engagement

  • 21-day free trial
  • From $9/user/month (billed annually)
Visit Website
Rating: 4.6/5

Freshsales is a sales automation solution that helps entrepreneurs manage leads, interact with clients, gain marketing insights, and improve customer relationships. Features include custom workflows with event-based triggers to automate everyday tasks. Additional features include customizable email templates, predictive contact scoring, sales goals management, and audit logs. For both physical and digital products, managers can view and track team performance, KPIs, sales numbers, and client communication. All these functions can be monitored easily from a single analytics dashboard.

Why I Picked Freshsales: Using Freshsales, you can create custom sales pipelines based on teams, processes, location, or other criteria. You can track buyers using mobile apps or desktop devices.

Freshsales Standout Features & Integrations

Features include sales automation, pipeline management, third-party plugins/add-ons, task scheduling/tracking, lead scoring, notifications, lead management, multi-currency, data visualizations, calendar management, dashboards, forecasting, contact management, customer management, and file sharing. 

Integrations include Freshdesk, Freshchat, Freshmarketer, Freshcaller, Freshconnect, MailChimp, Google Calendar, Hubspot Marketing, Office 365 Calendar, QuickBooks, Google, Apps for Work, Google Contacts, Piesync, Xero, and Segment. You can access more options using a paid plan through Zapier.

Pros and cons


  • Robust feature set for paid plans
  • Strong reporting & analytics capabilities
  • AI-powered lead scoring


  • Free version has limited features
  • Limited customization options for UI

Best ecommerce software for international payments

  • Free demo
  • Pricing upon request
Visit Website
Rating: 4.5/5

FastSpring is an ecommerce solution for managing online payments. The software helps you manage payment processing, payment gateways, credit cards, PayPal payments, subscriptions, recurring billing, multiple currencies, and data security. Admins can update products, prices, and online stores in real-time and use the fraud monitoring and detection algorithm to block fraudulent transactions. Subscriptions and pricing plans can be configured in multiple ways to offer annual/monthly billing options, free trials, or discounts.

Why I Picked FastSpring: With FastSpring, you can customize the selling platform language and payment options according to the customer’s location. Using the store builder library, they can also create customizable checkout procedures and send automated reminders to clients.

FastSpring Standout Features & Integrations

Features include A/B testing, conversion tracking, dashboards, forecasting, notifications, payment processing, external integrations, customer management, billing/invoicing, multi-currency, tax management, order management, product catalog, and third-party plugins/add-ons.

Integrations include MailChimp and more using a paid plan through Zapier. 

Pros and cons


  • Discount management.
  • Excellent customer support.
  • Great option for software subscription sales (SaaS)


  • Limited customization options.
  • Could use better fraud detection

Best ecommerce software for inventory & fulfillment

  • 14-day free trial
  • Plans start at $195/2 users/month
Visit Website
Rating: 4.4/5

Popular with both startups and established enterprises, Veeqo is an integrated inventory and fulfillment suite. The software unifies your inventory and orders, speeds up dispatch, and provides a unified overview of multichannel sales. Features include purchasing management, demand forecasting, and returns handling.

Why I Picked Veeqo: With Veeqo, inventory is synced in real-time across stores and warehouses. You can also manage cycle stock takes, facilitate warehouse transfers and get low stock alerts. Veeqo will sync returned stock, audit stock history, and give you control through user permissions handling.

Veeqo Standout Features & Integrations

Features include customer management, product catalog, dashboards, forecasting, supplier management, shipping management, warehouse management, order management, inventory tracking, budgeting, external integrations, notifications, and data export.

Integrations include Shopify, WooCommerce, Amazon, and Etsy. 

Pros and cons


  • Excellent customer service.
  • Helpful knowledge base
  • Manages sales channels from one place


  • Needs more courier integrations
  • Steep learning curve

Best ecommerce software for automated marketing

  • Free demo
  • From $895/month
Visit Website
Rating: 4/5

Part of the Adobe Experience Cloud, Marketo Engage is an email marketing and engagement platform. Ecommerce sellers can use this service to automate marketing, manage social media campaigns, recover abandoned carts, and improve the customer experience. Additional backend ecommerce features include budget management, sales insights, analytics, and ecommerce website personalization.

Why I Picked Marketo: Ecommerce site owners can score engagement throughout each stage of the buying journey. Content personalization presents the right content to the right people at the right time, while marketing impact analytics give visibility into how sales occur. Using AI-segmented audiences, it’s also possible to maximize engagement and conversions.

Marketo Standout Features & Integrations

Features include marketing automations, lead management, lead scoring, audience targetting, calendar management, conversion tracking, dashboards, data visualization, and external integrations. 

Integrations include Salesforce, Microsoft Dynamics, and SugarCRM. 

Pros and cons


  • Multi-touch attribution management
  • Highly customizable & scalable
  • Enterprise-grade functionality & security


  • Comparatively outdated, clunky UI
  • Pricing may be prohibitive for small biz

Best ecommerce software for beginners

  • Free plan available
  • $99/month
Visit Website
Rating: 4.4/5

Adzooma is an integrated digital marketing platform that aims to make marketing easy. Using this SaaS software, you can manage your Google, Facebook, and Microsoft campaigns from one central location. The platform uses machine learning and data science to pinpoint what drives business success. You then get personalized checklists and SEO tools for further campaign optimization.

Why I Picked Adzooma: Suitable for beginners and experts, Adzooma has a short learning curve. It offers clear insights into marketing performance, giving you a business score for benchmarking your campaigns. It also includes marketing playbooks and tutorials designed to accelerate your marketing progress.

Adzooma Standout Features & Integrations

Features include ad management, review management, web metrics reports, performance reports, workflow automation, campaign builder, and SEO reports. 

Integrations include WordPress, Wix, Volusion, Weebly, Squarespace, Shopify Plus, Magento, Google, Facebook, and Microsoft Ads.

Pros and cons


  • Broken campaign alerts
  • CRT & CPC optimization
  • Rich feature set (SEO, social, Ads)


  • May not be cost effective for small biz
  • Shaky connection to Google Analytics

Best ecommerce software for multichannel content marketing

  • Pricing upon request

Now part of Seismic, Percolate is a cloud-based marketing suite for larger ecommerce businesses. Features include content management, brand/channel administration, and social media management. Business owners can manage promotional activities from a central dashboard, create content and distribute it to both organic and paid social media channels.

Why I Picked Percolate: Editorial calendars can be created for any number of products using different sales channels, teams, and markets.

Percolate Standout Features & Integrations

Integrations include Google Docs, Slack, Salesforce, and Microsoft Office 365. 

Features include sales content management, learning & coaching, buyer engagement, content automation, strategy & planning tools, and enablement intelligence. 

Pros and cons


  • Makes campaign planning easier.
  • Some processes aren’t automated.
  • Notifies users regarding collateral’s impact.


  • Complex learning curve.
  • Some processes aren’t automated.

If you still haven't found what you're looking for here, check out these related ecommerce tools that we've tested and evaluated.

Selection Criteria for Ecommerce Software

Perhaps you're wondering how I selected the best ecommerce software for this list? To buildSelecting the right ecommerce software involves a careful evaluation of what they have to offer. Through extensive personal trials and research, I've developed criteria to guide software buyers towards making an informed decision.

Core Ecommerce Software Functionality: 25% of total weighting score
Essential use cases include:

  • Seamless product management and listing capabilities
  • Reliable and flexible payment processing options
  • Comprehensive order and inventory management
  • Effective customer relationship management tools
  • Built-in analytics and reporting for data-driven decisions

Additional Standout Features: 25% of total weighting score
I look for innovative features that set a tool apart, such as:

  • AI-driven recommendations for customers
  • Advanced customization options for unique store designs
  • Integrated POS systems for omnichannel selling
  • Robust multi-currency and multi-language support for global sales
  • Environmental sustainability features, like carbon footprint tracking

Usability: 10% of total weighting score
Criteria for usability include:

  • Intuitive user interface and easy navigation
  • Streamlined checkout process for customers
  • Mobile optimization for shopping on-the-go
  • Customizable templates without needing extensive coding knowledge

Onboarding: 10% of total weighting score
Effective onboarding is key for swift adoption:

  • Comprehensive training resources such as videos and tutorials
  • Interactive product tours and setup wizards
  • Accessible customer support during the initial setup phase
  • Community forums for peer advice and best practices

Customer Support: 10% of total weighting score
Quality customer support is crucial:

  • Multiple channels for support (live chat, email, phone)
  • Prompt and knowledgeable responses to inquiries
  • Dedicated account managers for complex setups
  • Ongoing support with updates and security patches

Value For Money: 10% of total weighting score
Assessing affordability and ROI involves:

  • Transparent pricing with no hidden fees
  • Scalable plans that grow with your business
  • Free trials or demos to assess the software before committing
  • Comparison with competitors for similar features and services

Customer Reviews: 10% of total weighting score
Customer feedback provides real-world insights:

  • High satisfaction ratings and positive testimonials
  • Specific praises or criticisms regarding functionality
  • Comparison of customer service experiences
  • Long-term usability and software reliability feedback

Selecting ecommerce software is a nuanced process that balances functionality, innovation, and user experience against cost. The right choice will not only meet the immediate needs of your business but also support its growth and evolution over time.

Here are some trends I’ve noticed for ecommerce technology, plus what they might mean for the future of the marketing industry. I sourced countless product updates, press releases, and release logs to tease out the most important insights.

  1. Social Commerce: The integration of social media platforms with ecommerce functionalities, such as Instagram Shops, allows businesses to sell products directly to consumers on social platforms. This trend underscores the shift towards leveraging social media not just for promotion but as a direct sales channel, tapping into an extensive customer base.
  2. Sustainable Shopping: Consumers increasingly prefer to support businesses that align with their values, such as sustainability. Ecommerce stores are responding by highlighting their ethical sourcing and sustainable practices, which significantly influence consumer purchasing decisions.
  3. Rapid Delivery Services: The expectation for same-day or next-day delivery has become a standard consumer demand. Ecommerce platforms are enhancing their logistics and fulfillment options to meet these expectations, thereby improving customer satisfaction and loyalty.
  4. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are becoming more prevalent in ecommerce, allowing consumers to visualize products in their own space before making a purchase. This trend is set to become a standard offering, enhancing the online shopping experience and boosting consumer confidence in their purchasing decisions.
  5. Livestream Shopping: Platforms like Amazon Live and TikTok are pioneering the integration of live streaming with shopping, creating an immersive and interactive shopping experience that mimics traditional TV shopping channels but with the added benefit of real-time engagement.

For ecommerce businesses, staying abreast of these trends and integrating relevant technologies into their operations can be key to driving growth and success in the competitive online marketplace.

What Is Ecommerce Software?

Ecommerce software is any digital solutions designed to facilitate online business operations. They encompass a range of functionalities, including website creation, inventory management, payment processing, customer service, and analytics. These tools aim to streamline the process of selling goods and services online, making it more efficient for businesses to reach and serve customers globally.

Their purpose is to manage the complexities of ecommerce, from attracting customers to finalizing sales, thereby helping businesses grow in the digital marketplace.

Features of Ecommerce Software

Ecommerce software provides a comprehensive platform that enables businesses to sell goods and services online. Here are some of the key features that are typically found in ecommerce software:

  1. Product Management: Allows businesses to create and manage product listings, including descriptions, images, and prices. This feature may also support bulk uploads and edits, making it easier to manage large inventories.
  2. Shopping Cart and Checkout: Facilitates a seamless shopping experience for customers, including the addition of products to a cart and a secure checkout process. This feature often includes support for multiple payment methods and currencies.
  3. Payment Processing: Integrates with various payment gateways to accept and process payments online. This includes traditional credit and debit cards, as well as digital wallets and other online payment systems.
  4. Order Management: Enables businesses to track and manage customer orders from placement through to delivery. This can include order confirmation, packing, shipping, and tracking functionalities.
  5. Customer Relationship Management (CRM): Helps manage customer data and interactions, providing insights into customer behavior and preferences. This can support targeted marketing campaigns and personalized customer experiences.
  6. Inventory Management: Tracks stock levels in real-time, helping businesses avoid stockouts and overstocking. Advanced systems may also support dropshipping, backorders, and inventory forecasting.
  7. Shipping and Fulfillment: Integrates with shipping carriers to manage shipping rates, labels, and tracking. Some platforms offer advanced features like rate comparison and automated rule-based shipping.
  8. Marketing and SEO Tools: Offers features to enhance the visibility of the online store, including SEO optimization, email marketing integrations, discount and coupon management, and social media integration.
  9. Analytics and Reporting: Provides detailed insights into sales, customer behavior, and website performance. This can help businesses make informed decisions to improve their operations and marketing strategies.
  10. Security and Compliance: Ensures the online store is secure and compliant with regulations such as PCI DSS for payment processing. This includes features like SSL certificates, data encryption, and fraud prevention tools.
  11. Mobile Optimization: Ensures the ecommerce platform is accessible and fully functional across mobile devices, providing a responsive design and mobile-friendly checkout processes.
  12. Multichannel Selling: Allows businesses to sell across multiple platforms, including online marketplaces and social media channels, from a single dashboard.

These features collectively provide the backbone for running a successful online store, addressing everything from the initial listing of products to the final delivery to customers, while also ensuring a secure and user-friendly shopping experience.

Benefits of Ecommerce Software

Ecommerce software has revolutionized the way businesses sell goods and services online, offering tools that streamline operations and enhance the customer shopping experience. Here are five primary benefits of ecommerce software for users and organizations:

  • Streamlined Operations: Simplifies the management of online stores. Ecommerce software automates daily tasks such as inventory management, order processing, and payment transactions, allowing businesses to operate more efficiently and reduce the potential for human error.
  • Global Market Access: Expands a business's reach to customers worldwide. With ecommerce software, businesses can sell their products and services across the globe, breaking down geographical barriers and accessing new markets.
  • Enhanced Customer Experience: Provides a seamless and personalized shopping experience. Features like personalized recommendations, customer reviews, and an easy-to-navigate interface help enhance customer satisfaction and loyalty.
  • Data-Driven Insights: Offers valuable insights into business performance and customer behavior. Ecommerce platforms come equipped with analytics tools that allow businesses to track sales trends, customer engagement, and campaign effectiveness, enabling informed decision-making.
  • Cost Reduction: Reduces operational and overhead costs. By moving to an online model, businesses can save on physical store costs, staff salaries, and other expenses associated with traditional retail, while also benefiting from the automation of various business processes.

Ecommerce software not only facilitates the efficient operation of online stores but also helps businesses adapt to the digital marketplace, ensuring they remain competitive and responsive to customer needs.

Cost & Pricing for Ecommerce Software

Ecommerce software solutions offer varied plan options to cater to businesses of all sizes, from startups to large enterprises. Here's an overview of common plan options and their pricing in the ecommerce software market.

Plan TypeAverage PriceCommon Features Included
Basic$20 - $30 per month- Product listing limits
- Basic reporting and analytics
- Standard payment processing fees
- Email support
Professional$79 - $299 per month- Unlimited products
- Advanced analytics
- Lower payment processing fees
- Multichannel selling capabilities
- Phone and live chat support
Business$299 - $500 per month- All features in Professional
- Advanced shipping solutions
- Access to APIs for customization
- Priority customer support
EnterpriseCustom pricing- Customizable features
- Dedicated account manager
- Advanced security options
- 24/7 premium support
Free Option$0- Basic features with limited product listings
- Higher transaction fees
- Community support

When choosing an ecommerce software plan, consider both your immediate needs and future scalability. Evaluate each plan not only on price but also on the value it offers to your business, ensuring it aligns with your goals for growth and customer satisfaction.

Frequently Asked Questions

Here are a few questions that I get a lot so let me share my know-how with you!

Is There Any Free Ecommerce Software?

Yes! You can try things like NopCommerce or PrestaShop for free eCommerce software options. See our 10 best free ecommerce platforms list for more information on online shopping options. Remember that free software often has limitations on features or users, though.

What Key Features Should I Look for in Ecommerce Software?

Here are the features I expect a top ecommerce software platform to offer:

  1. Sales order management: The ability to manage orders promptly and efficiently, maximizing the average order value.
  2. Warehouse management: Organized systems for ensuring orders get picked, packed, and shipped correctly.
  3. Stock control: Maintaining and updating stock inventory in real-time and eliminating stockouts.
  4. Multi-channel capability: The ability to manage orders across multiple online retail platforms.
  5. Customization: Features allowing you to tailor the system according to your brand identity and internal systems.
  6. Security: Enforcement of SSL certificates and high-grade security standards to protect the integrity of data and systems.
  7. Financial integration: Connections to multiple payment and accounting systems.
  8. Marketing Tools: I want some level of ecommerce product marketing or content marketing to be involved in the software I choose.
  9. Support & documentation: Easy access to the assistance needed to fix any problems that may arise.
  10. PCI Compliance: That is⁠—Payment Card Industry Data Security Standard (PCI DSS) compliance to ensure online payments are safe and secure.

These resources might help you further if you still have additional questions:

Additional Ecommerce Software

Ecommerce managers use dozens of different types of ecommerce tools to carry out an online business endeavor, including sales platforms, e-cart services, inventory management, sales tracking, content marketing, marketing automation, and more.


Ecommerce is a $10 trillion industry and continues to grow at a frenetic pace. This is creating fantastic opportunities to grow a successful online business, but the market is very competitive. Hence why using the best ecommerce software can make such a big impact.

Don't forget to subscribe to The Ecomm Manager newsletter for more marketing tips, roundups, and reviews.

Francois Marchand
By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.