10 Best Ecommerce Software For Online Sellers in 2023

Bigcommerce is a cloud-based ecommerce platform that enables merchants to create, manage and promote their online stores. Users can quickly set up an online store with a wide range of features such as product catalogs, shopping cart functionality, and payment processing–all without needing any coding knowledge or technical expertise.

Why I Picked Bigcommerce: Bigcommerce provides powerful marketing tools like email marketing campaigns, analytics reporting, and integrations with other third-party services like Google Analytics and Facebook Ads. This makes it easy for businesses to track their performance across multiple channels and optimize their marketing efforts accordingly.

BigCommerce supports many payment gateways including PayPal Express Checkout, Stripe, and Apple Pay. Sellers can choose from various currencies so customers from all over the world have access to their store. BigCommerce makes it easy to build an attractive website with its comprehensive design tools and customization options. Users can choose from pre-built themes or customize their store design using HTML and CSS. Additionally, users have access to customizable page elements such as product pages and checkout pages.

BigCommerce offers an intuitive product management system that makes it easy for users to add, edit, or delete products from their catalog. They can apply attributes such as size, color, and price to each product for easier sorting. Additionally, sellers can create complex hierarchical product categories and assign products to multiple categories to better organize them into their store’s structure. BigCommerce has plenty of marketing tools that help merchants promote their stores and increase sales. These include coupon codes, discounts, and loyalty programs that they can use to incentivize customers, as well as email automation tools that let users easily send out promotional emails or newsletters. Users can also create product bundles and set up upsells/cross-sells to increase average order values.

Bigcommerce Standout Features & Integrations

Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

Freshsales is a sales automation solution that helps entrepreneurs manage leads, interact with clients, gain marketing insights, and improve customer relationships. Features include custom workflows with event-based triggers to automate everyday tasks. Additional features include customizable email templates, predictive contact scoring, sales goals management, and audit logs. For both physical and digital products, managers can view and track team performance, KPIs, sales numbers, and client communication. All these functions can be monitored easily from a single analytics dashboard.

Why I Picked Freshsales: Using Freshsales, you can create custom sales pipelines based on teams, processes, location, or other criteria. You can track buyers using mobile apps or desktop devices.

Freshsales Standout Features & Integrations

Features include sales automation, pipeline management, third-party plugins/add-ons, task scheduling/tracking, lead scoring, notifications, lead management, multi-currency, data visualizations, calendar management, dashboards, forecasting, contact management, customer management, and file sharing. 

Integrations include Freshdesk, Freshchat, Freshmarketer, Freshcaller, Freshconnect, MailChimp, Google Calendar, Hubspot Marketing, Office 365 Calendar, QuickBooks, Google, Apps for Work, Google Contacts, Piesync, Xero, and Segment. You can access more options using a paid plan through Zapier.

FastSpring is an ecommerce solution for managing online payments. The software helps you manage payment processing, payment gateways, credit cards, PayPal payments, subscriptions, recurring billing, multiple currencies, and data security. Admins can update products, prices, and online stores in real-time and use the fraud monitoring and detection algorithm to block fraudulent transactions. Subscriptions and pricing plans can be configured in multiple ways to offer annual/monthly billing options, free trials, or discounts.

Why I Picked FastSpring: With FastSpring, you can customize the selling platform language and payment options according to the customer’s location. Using the store builder library, they can also create customizable checkout procedures and send automated reminders to clients.

FastSpring Standout Features & Integrations

Features include A/B testing, conversion tracking, dashboards, forecasting, notifications, payment processing, external integrations, customer management, billing/invoicing, multi-currency, tax management, order management, product catalog, and third-party plugins/add-ons.

Integrations include MailChimp and more using a paid plan through Zapier. 

Popular with both startups and established enterprises, Veeqo is an integrated inventory and fulfillment suite. The software unifies your inventory and orders, speeds up dispatch, and provides a unified overview of multichannel sales. Features include purchasing management, demand forecasting, and returns handling.

Why I Picked Veeqo: With Veeqo, inventory is synced in real-time across stores and warehouses. You can also manage cycle stock takes, facilitate warehouse transfers and get low stock alerts. Veeqo will sync returned stock, audit stock history, and give you control through user permissions handling.

Veeqo Standout Features & Integrations

Features include customer management, product catalog, dashboards, forecasting, supplier management, shipping management, warehouse management, order management, inventory tracking, budgeting, external integrations, notifications, and data export.

Integrations include Shopify, WooCommerce, Amazon, and Etsy. 

Part of the Adobe Experience Cloud, Marketo Engage is an email marketing and engagement platform. Ecommerce sellers can use this service to automate marketing, manage social media campaigns, recover abandoned carts, and improve the customer experience. Additional backend ecommerce features include budget management, sales insights, analytics, and ecommerce website personalization.

Why I Picked Marketo: Ecommerce site owners can score engagement throughout each stage of the buying journey. Content personalization presents the right content to the right people at the right time, while marketing impact analytics give visibility into how sales occur. Using AI-segmented audiences, it’s also possible to maximize engagement and conversions.

Marketo Standout Features & Integrations

Features include marketing automations, lead management, lead scoring, audience targetting, calendar management, conversion tracking, dashboards, data visualization, and external integrations. 

Integrations include Salesforce, Microsoft Dynamics, and SugarCRM. 

Adzooma is an integrated digital marketing platform that aims to make marketing easy. Using this SaaS software, you can manage your Google, Facebook, and Microsoft campaigns from one central location. The platform uses machine learning and data science to pinpoint what drives business success. You then get personalized checklists and SEO tools for further campaign optimization.

Why I Picked Adzooma: Suitable for beginners and experts, Adzooma has a short learning curve. It offers clear insights into marketing performance, giving you a business score for benchmarking your campaigns. It also includes marketing playbooks and tutorials designed to accelerate your marketing progress.

Adzooma Standout Features & Integrations

Features include ad management, review management, web metrics reports, performance reports, workflow automation, campaign builder, and SEO reports. 

Integrations include WordPress, Wix, Volusion, Weebly, Squarespace, Shopify Plus, Magento, Google, Facebook, and Microsoft Ads.

ShipHero is a shipping software suite and service for ecommerce businesses. As well as providing outsourced fulfillment, the company offers end-to-end shipping software to help ecommerce businesses manage their own warehouse. The ecommerce functionality enforces an efficient and accurate process from receiving to shipping.

Why I Picked ShipHero: With ShipHero, e-store owners get full inventory management capabilities for unlimited products to track picks, shipped orders, and shipping rates. They can also check employee efficiency and find errors in the system.

ShipHero Standout Features & Integrations

Features include customer management, product catalog, dashboards, forecasting, supplier management, shipping management, warehouse management, order management, inventory tracking, budgeting, external integrations, notifications, and data export.

Integrations include Amazon, BigCommerce, WooCommerce, eBay, and Walmart.

Now part of Seismic, Percolate is a cloud-based marketing suite for larger ecommerce businesses. Features include content management, brand/channel administration, and social media management. Business owners can manage promotional activities from a central dashboard, create content and distribute it to both organic and paid social media channels.

Why I Picked Percolate: Editorial calendars can be created for any number of products using different sales channels, teams, and markets.

Percolate Standout Features & Integrations

Integrations include Google Docs, Slack, Salesforce, and Microsoft Office 365. 

Features include sales content management, learning & coaching, buyer engagement, content automation, strategy & planning tools, and enablement intelligence. 

MarketPlan is an all-in-one marketing platform that helps you plan, execute and optimize your eCommerce strategy. The suite includes more than 10 apps designed to handle aspects of your campaign. From blog planning and keyword research to email sequences and ad sets, everything is handled from one dashboard.

Why I Picked MarketPlan: Within the app, team collaboration features allow you to assign tasks, get progress updates, add comments, and send files. You can project your total ad spend, cost per click, and conversion rates before campaigns go live. You can also track your campaigns with real-time analytics.

MarketPlan Standout Features & Integrations

Features include funnel mapping, funnel planning, team collaboration, sales forecasting, reporting & analytics. 

Integrations include Infusionsoft and Ecwid via an API.

Hoopla is a user-friendly sales engagement platform that helps you get the most from your ecommerce team. Small businesses can leverage this tool to celebrate achievements and recognize the wins of individual team members. Hoopla creates a connected environment where employees are encouraged to focus on hitting milestones and achieving goals.

Why I Picked Hoopla: With Hoopla, you can build team games and track progress with leaderboards. Then share the results as they happen via workplace TVs, Slack, Microsoft Teams, or email.

Hoopla Standout Features & Integrations

Integrations include Salesforce, Hubspot, and Google Sheets.

Features include pipeline management, third-party plugins/add-ons, task scheduling/tracking, notifications, data visualizations, calendar management, dashboards, and file sharing.