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10 Best Ecommerce Website Builders To Create Your Online Store In 2023

Best Ecommerce Website Builder Shortlist

Here’s the shortlist of the best tools that I’ll cover in this article.

  1. Ecwid by Lightspeed

    Best for adding ecommerce functionality to established websites

  2. Shopify

    Best for managing large amounts of inventory

  3. Squarespace

    Best for building visually appealing storefronts

  4. 3dcart

    Best for brick-and-mortar stores looking to develop an online presence

  5. Wix

    Best for starting a new online store in minutes

  6. Weebly

    Best for drag-and-drop editing

  7. Bitrix24

    Best for team collaboration

  8. Odoo

    Best for enterprise resource planning

  9. GoDaddy Website Builder

    Best for ecommerce marketing

  10. WooCommerce

    Best ecommerce plug-in for WordPress

All ecommerce stores start from the same place - with an ecommerce website builder. These platforms make launching an ecommerce business by developing a new website straightforward. So, if you’re considering selling products or services online through an ecommerce storefront, you’ll need an ecommerce builder to help you create your store.

Choosing the right ecommerce website builder is crucial because most sales will depend on how your website looks and functions. Some platforms won’t have every feature you’re looking for when starting your online store. So, learning as much as possible about the online store builders that I listed in this article will be crucial.

How I Selected the Best Ecommerce Website Builders

Perhaps you're wondering how I selected the best ecommerce website builders for this list? To build this top 10 list, I evaluated and compared a wide range of ecommerce website builders with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.

If you have general questions about ecommerce website builders or how to pick the best ecommerce website builder for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best ecommerce website builders for this article:

Storefront Design

You’re likely looking to use a website builder to be in control of your online store. But this doesn’t mean that you should neglect your site’s aesthetics. This criterion looks at each builder’s themes and how customizable they are. So, I looked for platforms with the best-looking, functional themes. I also looked for how many industries the themes can cover, whether they’re mobile responsive and if users can change themes after publishing their sites.

Shopping Cart Tools

Unexpected costs such as extra shipping fees or taxes, security issues, long checkout times, and unclear return policies can make customers run for the hills. The best shopping cart solutions will organize and identify your products easily. They should also have guest checkout options that allow customers to check out quickly and easily. Lastly, they need to implement security badges, such as SSL certificates, to increase customers’ trust in your store.

Inventory & Product Management

Without inventory management, your store will risk multiple issues, such as shortages, overstocks, out-of-stocks, and mis-picks. So, I look for ecommerce website builders that will help optimize your product flow control by accurately recording and processing inventory data. This will help increase your customers’ confidence that you can deliver on your promises and that the ordered product will arrive on time and live up to their standards.

Marketing & SEO

Every store owner wants to ensure their marketing and SEO strategies will attract sales by sending traffic to their online store. Optimization issues, such as missing title tags, weak backlinks, unclear messaging, or insufficient audience targeting, can cause a store to miss out on revenue. So, when considering this criterion, I look for platforms that allow users to customize any SEO option and provide insights into how marketing campaigns perform.

Pricing:

The final price to use the builder is the last factor I consider when choosing the best ecommerce website builder for this list. As you’re looking through this list, think about what your business needs to launch immediately, but also consider the number of products you’ll offer in the future. I look for platforms that are within most budgets that you can afford to use on an ongoing basis. Keep in mind that some site builders will charge more as you add more products or features.

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Overviews of the 10 Best Ecommerce Website Builders

Here’s a brief description of each ecommerce website builder to showcase each one's best use case, some noteworthy features, screenshots, and pricing information. 

1

Ecwid by Lightspeed

Best for adding ecommerce functionality to established websites

Ecwid is an ecommerce tool that allows users to set up product catalogs and add details for each item.

Why I picked Ecwid: It stands alone from most ecommerce website builders because it doesn’t build online stores; its design allows users to add online store functionality to an existing website. It provides you with a widget to add to your site’s HTML code. You can even use the widget to create a store on Facebook and Instagram; it’s also possible to use the widget code to create a mobile store app if you have the technical expertise or a development team.

Ecwid works with organizations of any size that already have a website ready and are looking to start selling online. The widget’s control panel provides everything you need to manage your ecommerce website. It also provides a list of tips to help set up your store, add products, update delivery settings, and implement payment options.

Ecwid Standout Features and Integrations

Features include buy-now buttons, point-of-sale tool, digital product sales, subscription tools, store management, multiple payment gateways, store management mobile app, and GDPR-compliant security.

Integrations include AfterShip, Stripe, Twilio, WordPress, Wix, Weebly, Yotpo, FreshBooks, Joomla, Mailchimp, 2Checkout, Square Point of Sale, and Zapier.

Price: Ecwid costs from $19/month when paying month-to-month or $14.08/month when paying annually.

Free Trial: Ecwid offers users a free forever plan with limited features.

Free to use

From $12.50/month

Pros

  • Almost endless ecommerce features.
  • Mobile responsive shopping cart.
  • Start with basic website knowledge.

Cons

  • Key elements require payment.
  • Free version allows 10 products.
2

Shopify

Best for managing large amounts of inventory

Shopify allows ecommerce stores to sell as many products as they want without any limits or trade-offs.

Why I picked Shopify: The platform is excellent at enabling the addition of large amounts of products and managing them effectively. The number of products you can add to your catalog is unlimited, making it an excellent choice when it comes time to scale. Shopify also allows business owners to sell products through various marketplaces, such as eBay, Amazon, and Etsy.

Shopify is a popular choice for users starting an online store because it’s easy to use, especially for those with no technological experience. But larger enterprises can also use it because it is easy to manage significant inventory levels. If you don’t have products to sell yet, Shopify can help because it has integrations with dropshipping marketplaces; you can also find dropshipping partners in the Shopify Apps Market.

Shopify Standout Features and Integrations

Features include marketing tools, social integrations, multiple sales channels, one-click checkout, flexible point-of-sales system, email marketing campaigns, messaging tools, customer data analysis, and content marketing tools.

Integrations include Chargify, PayPal, Mailchimp, Kissmetrics, QuickBooks, Birdeye, Constant Contact, Heartland Retail, Meta for Business, Privy, Sendinblue, and Zapier.

Price: Shopify costs from $29/month when paying monthly, with 2.9% + $0.30/transaction.

Free Trial: Shopify offers a three-day free trial from their website. But, if you do the proper research, you can find affiliates who offer 14-day free trials.

3-day free trial

From $39/month

Pros

  • The platform is very stable.
  • Can manage all aspects of an online store.
  • Capable of building customizable storefronts.

Cons

  • The free themes are very basic.
  • The extra fees can make Shopify expensive.
3

Squarespace

Best for building visually appealing storefronts

Squarespace enables store owners to create modern, visually appealing ecommerce stores.

Why I picked Squarespace: Users can customize every element of every page throughout their entire website. No matter your experience level, you can use Squarespace’s intuitive, highly responsive drag-and-drop website builder tool. Squarespace offers you stunning templates and combines them with an excellent inventory system with many features.

Squarespace is an excellent choice for small businesses thanks to its ability to easily get online stores up and running. The platform’s user-friendly content management system can help you operate your new store without needing technical expertise. It also offers built-in SEO features to help you improve your store’s ranking on search engines so you can drive more traffic to your site.

Squarespace Standout Features and Integrations

Features include customizable website templates, flexible galleries, blogging tools, SEO tools, in-depth analytics, logo maker, and mobile editing.

Integrations include Mailchimp, Klaviyo, Zendesk Suite, Salesforce, Trello, Xero, ActiveCampaign, Basecamp, Constant Contact, Google Analytics 360, AWeber, ShipStation, Stripe, and Zapier.

Price: Squarespace costs from $23/month when paid monthly or $16/month when paying annually.

Free Trial: Squarespace offers a free 14-day trial for new users.

14-day free trial

From $16/month

Pros

  • 0% transaction fees.
  • Intuitive interface.
  • Create websites without any coding.

Cons

  • Add-ons can be pricey.
  • Limited number of templates.
4

3dcart

Best for brick-and-mortar stores looking to develop an online presence

3dcart is a straightforward online shopping cart that helps retailers sell online.

Why I picked 3dcart: It’s an ideal option for brick-and-mortar stores looking to create an online ecommerce website fast. 3dcart’s built-in features, such as reporting tools, SEO capabilities, and automated email marketing, help store owners establish their online presence quickly. It’s a comprehensive solution for stores looking to fully control their site’s experience.

3dcart offers numerous functionalities that suit medium businesses or larger enterprises. The platform does provide a drag-and-drop building tool to accommodate beginners, but it’s powerful enough to support developers’ and designers’ requirements.

3dcart Standout Features and Integrations

Features include mobile responsive storefronts, secure hosting, marketing and SEO tools, product management, order management, content management system, shipping tools, and built-in payment processing.

Integrations include Authorize.net, Quickbooks, PayPal, Sellercloud, Shipwire, Stripe, TaxCloud, Meta for Business, Nextopia, Mailchimp, and Google Analytics 360.

Price: 3dcart costs from $29/month when using with PayPal.

Free Trial: No free trial data.

From $29/month

Pros

  • Extremely scalable.
  • No transaction fees.
  • Flexible features.

Cons

  • Limited integrations.
  • Steep learning curve.
5

Wix

Best for starting a new online store in minutes

Wix is a popular ecommerce website builder that makes creating a site easy.

Why I picked Wix: Their online store solution, Wix eCommerce, makes it easy for you to start selling your products or services online right away. You can use one of the hundreds of templates available; just change the colors and add a logo to match your brand and add your products. You could use their ADI builder, which uses AI to create everything for you in minutes after you answer some questions.

Wix is an excellent website builder for smaller online stores because although it has impressive features and tools, it works better with smaller inventories. It helps these businesses manage their operation with features such as order tracking, multiple sales channels, and abandoned cart campaigns. It also provides a mobile-optimized editor to help you build an ecommerce store that looks great on mobile devices.

Wix Standout Features and Integrations

Features include store analytics, marketing and SEO tools, store management, cart and checkout tools, ecommerce application add-ons, multiple payment gateways, and a media library.

Integrations include Klaviyo, Easyship, AfterShip, Privy, SoundCloud, Mailchimp, Importify, Cart2Cart, Dropbox, Google Drive, AdScale, 123FormBuilder, JivoChat, Meta for Business, and Eventbrite.

Price: Wix costs from $21/month.

Free Trial: Wix offers a free refund within 14 days after signing up for a premium plan.

14-day free trial

From $20/month

Pros

  • Easy payment gateway setup.
  • Free-to-use vector graphics library.
  • Straightforward user interface.

Cons

  • Sites can be slow.
  • Can’t change between templates.
6

Weebly

Best for drag-and-drop editing

Weebly is a basic ecommerce website builder that provides a drag-and-drop editor to get a website started immediately.

Why I picked Weebly: The platform is famous for its straightforward drag-and-drop editor that can help you start an online store without any technical knowledge. It’d powered by Square, which means that store owners will have features that will help them manage their inventory, implement coupons, capture leads, and add unlimited products. Weebly makes it easy for entrepreneurs to develop an online presence and get started with a polished ecommerce website.

Weebly is best for small and medium businesses looking to create a small online store without losing themselves in technical elements. It offers a user-friendly interface, easy setup, and several free template designs for those working with a limited budget. It allows you to spend more time operating your business and less time determining how everything works.

Weebly Standout Features and Integrations

Features include mobile editor, email templates, performance analytics, SEO tools, bulk import and export, shipping tools, coupon builder, product search, and customer reviews.

Integrations include AWeber, Jotform, PayPal, Privy, Jotform, Constant Contact, Easyship, Shore, ShipStation, Schedulista, Eventbrite, Appy Pie, Donorbox, and Booqable.

Price: Weebly costs from $6/month and new users pay annually.

Free Trial: Weebly offers a free subscription tier for users with limited features.

Offers a free subscription tier for users with limited features

From $6/month

Pros

  • Paid plans are highly affordable.
  • Good SEO settings.
  • Create websites with excellent functionality.

Cons

  • Not many themes available.
  • No live support.
7

Bitrix24

Best for team collaboration

Bitrix24 is a combination of tools that make it easy for teams to communicate effectively.

Why I picked Bitrix24: The platform has everything you need to collaborate and communicate throughout your entire company. Each team member can access all company messages, documents, calendars, leads, and contacts. You can also set permissions for specific content to ensure each team member only sees what they need to see.

Bitrix24 is an excellent option for start-ups and small business teams who are looking for efficient CRM tools. As soon as you start using the platform, you have access to tools that help you plan marketing campaigns, perform excellent customer support, and help your human resources department manage the office.

Bitrix24 Standout Features and Integrations

Features include HD video calls and conferences, private and group chats, worktime tracking, cloud storage, online documents, calendar, work reports, lead management, and sales automation.

Integrations include Miro, Jira, 3CX, RingCentral, Pipedrive, Jotform, Stripe, Boss Insights, Desktop.com, Zendesk, Microsoft 365, and Mailchimp.

Price: Bitrix24 costs from $61/month for a monthly plan or $49/month when paying annually.

Free Trial: Bitrix24 offers a free forever plan for up to 5 GB of data.

Free with some feature limitations

Pros

  • Intuitive CRM tool.
  • Secure online communications.
  • Tracks tasks for team members.

Cons

  • Expensive pricing.
  • Support is hard to reach.
8

Odoo

Best for enterprise resource planning

Odoo is an enterprise resource planning (ERP) tool that helps ecommerce stores manage various aspects of their organization.

Why I picked Odoo: The platform provides ecommerce stores with enterprise resource planning tools to handle various accounting, inventory, marketing, and customer relationship management processes. The ecommerce website builder tools allow you to build a custom site with its drag-and-drop editor. The marketing tools automatically optimize your new site to help it rank on search engines.

Odoo works best for large businesses, but any organization can implement its features to enhance its operations. It provides a fully integrated app suite that scales with you as you grow - just add new apps and users as your business expands. If your company has multiple departments, Odoo provides communication features that help your teams avoid typical problems, such as extra inventory in your warehouse.

Odoo Standout Features and Integrations

Features include agile methodologies, accounting tools, budget management, backorder management, application management, contact database, CRM software, batch processing, and employee profiles.

Integrations include Pipedrive, Ring Central, Boss Insights, Desktop.com, Nextcloud, UniTalk, Salesforce, Mailchimp, Microsoft 365, Google Analytics, HubSpot CRM, and Microsoft Teams.

Price: Odoo costs from $31.10/user/month when paying monthly or $24.90/user/month when paying annually.

Free Trial: Odoo offers a free subscription level with limited features.

15-day free trial

From $31/user/month

Pros

  • System works on mobile devices.
  • Enterprise-level features.
  • Web-based system.

Cons

  • System can be slow.
  • Steep learning curve.
9

GoDaddy Website Builder

Best for ecommerce marketing

GoDaddy Website Builder enables businesses to create and market their online store with built-in intelligent marketing tools.

Why I picked GoDaddy Website Builder: The platform’s marketing tools help you track your website’s performance after launching. GoDaddy’s Digital Marketing Suite allows you to manage your online business listings, email campaigns, and social media posts from one location. The marketing tools will automatically review your site and optimize it for various search engines.

GoDaddy Website Builder helps businesses operate their ecommerce store as soon as possible and start selling. The setup is straightforward; it requires answers to two fundamental questions: your store type and its name. You’ll have a basic design to get started based on your business category; from there, you can begin customizing to match your brand.

GoDaddy Website Builder Standout Features and Integrations

Features include store management tools, mobile editing and design, designer-level templates, customizable themes, content creation tools, site hosting, drag-and-drop interface, and continuous action plans.

Integrations include Stripe, Shippo, vcita, LiveAgent, Microsoft 365, WordPress, LiveChat, PayPal, Google Business Profile, Rippling, Elfsight, ProveSource, and AppStrand.

Price: GoDaddy Website Builder costs from $9.99/month with an annual term.

Free Trial: GoDaddy Website Builder doesn’t provide free trial data.

From $9.99/month with an annual term

Pros

  • Offers wide variety of templates.
  • Excellent customer support.
  • Straightforward store development process.

Cons

  • Higher plans are expensive.
  • Some add-ons are costly.
10

WooCommerce

Best ecommerce plug-in for WordPress

WooCommerce is an open-source WordPress plug-in that adds ecommerce features to a website.

Why I picked WooCommerce: The vendor built WooCommerce specifically for users who prefer to create an ecommerce store on WordPress quickly. If you’re already familiar with WordPress’s interface, you can make a site using one of the over 800 pre-made templates with the plug-in. Each theme comes with a drag-and-drop builder that allows you to customize each theme to align with your brand.

WooCommerce is an excellent choice for businesses of any size who have much experience with WordPress because it can take time to monetize, scale, and add products and additional payment gateways. But you can access a large community of developers if you want to use WooCommerce and wish to make advanced changes to your site. You can extend the platform’s functionality with the thousands of add-ons and extensions available.

WooCommerce Standout Features and Integrations

Features include order management tools, automated tax calculations, live shipping rates, a mobile application, product variations, extensive documentation, marketing tools and analytics, and multiple currencies.

Integrations include Google Analytics, Stripe, PayPal, Facebook, Amazon Pay, ShipStation, Xero, Braintree, Affirm Payments, GoCardless, Stamps.com, and Mailchimp.

Price: WooCommerce is free for users.

Free to use

Pros

  • Friendly, responsive support.
  • Adaptable to user’s requirements.
  • Basic out-of-the-box functionality.

Cons

  • Adding certain features isn’t free.
  • Requires previous WordPress knowledge.

The 10 Best Ecommerce Website Builders Summary

Tool Free Option Price
1
Ecwid by Lightspeed

Best for adding ecommerce functionality to established websites

Free to use

From $12.50/month Visit Website
2
Shopify

Best for managing large amounts of inventory

3-day free trial

From $39/month Visit Website
3
Squarespace

Best for building visually appealing storefronts

14-day free trial

From $16/month Visit Website
4
3dcart

Best for brick-and-mortar stores looking to develop an online presence

Not available

From $29/month Visit Website
5
Wix

Best for starting a new online store in minutes

14-day free trial

From $20/month Visit Website
6
Weebly

Best for drag-and-drop editing

Offers a free subscription tier for users with limited features

From $6/month Visit Website
7
Bitrix24

Best for team collaboration

Not available

Free with some feature limitations Visit Website
8
Odoo

Best for enterprise resource planning

15-day free trial

From $31/user/month Visit Website
9
GoDaddy Website Builder

Best for ecommerce marketing

Not available

From $9.99/month with an annual term Visit Website
10
WooCommerce

Best ecommerce plug-in for WordPress

Free to use

Visit Website

Other Options

Here are a few more options that didn’t make the best ecommerce website builder list:

  1. Webador

    Best for beginner-friendly site editing

  2. BigCommerce

    Best for growing ecommerce stores

  3. PrestaShop

    Best for deploying large-scale online stores.

  4. Adobe Commerce

    Best for multichannel experiences.

  5. Web.com

    Best for all ecommerce needs.

  6. Zyro

    Best for simplifying ecommerce operations.

  7. Volusion

    Best for business tools and professional services.

  8. Big Cartel

    Best shopping cart platform for artists.

  9. Cafe24

    Best for starting a store in minutes.

  10. Selz

    Best for marketing and tracking sales.

People Also Ask

Build An Ecommerce Website That Works

An ecommerce website builder will take away all the guesswork out of selling online. With this tool, you can focus on your sales without worrying about the backend challenges of creating and operating a website. It’s predicted that by 2040, 95% of all purchases will be through ecommerce. So, it would make sense to build an effective website design that these potential customers will love and keep coming back to.

If you want to learn other ways to operate your ecommerce website efficiently, sign up for our newsletter. Here, you’ll get the top insights from top thinkers in the ecommerce industry that you can implement in your business.

By Francois Marchand

I’m Francois Marchand, content strategist and editor. I've worked in marketing, journalism, and communications for 20 years. I've been in charge of creating and managing content at Postmedia, Vancouver Film School, and Unbounce. I love helping business leaders, content creators, and marketers of all stripes grow their skillsets and knowledge base to stay ahead of the competition.

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