10 Best Ecommerce Platforms To Accelerate Sales In 2023

Wix is an ecommerce platform that’s perfect for beginners.

Why I picked Wix eCommerce: Wix makes it extra easy to build your site and start selling. Their templates can be quickly customized to suit your brand colors and add your logo. For those of us in a real hurry, their ADI builder uses AI to create your site for you after answering a few simple questions.

Wix tends to work better with smaller inventories, making it a great choice for small businesses. Features like order tracking, abandoned cart emails, and omnichannel marketing are super helpful to manage and grow sales post-launch. Additionally, their editing tools are mobile-optimized to ensure that your customers have a seamless experience of your brand, regardless of the device they’re using to shop.

Wix eCommerce Standout Features and Integrations

Features include an extensive media library, multiple payment gateways, application add-ons, checkout tools, store management, and SEO functionality.

Integrations include 123FormBuilder,v AdScale, AfterShip, Cart2Cart, Dropbox, EasyShip, Eventbrite, Google Drive, Importify, JivoChat, Klaviyo, Mailchimp, Meta for Business, Privy, and SoundCloud.

Ecwid is an ecommerce platform that offers a permanent free plan.

Why I picked Ecwid: If you’re a small business or startup with simple online storefront needs (for example, maybe you only need to sell a small number of products), Ecwid is an excellent solution because they offer a completely free plan. There are paid plans as well, which offer additional features like coupon codes, e-goods, advanced SEO, and live chat, and even the more feature-rich options are still very reasonably priced. 

Ecwid’s intuitive dashboard provides a simple interface that allows you to keep an eye on sales and marketing from their convenient mobile app. The platform connects with external marketplaces like Etsy, Amazon, and eBay, email marketing tools like Mailchimp, and advertising tools on Google and Facebook. 

Ecwid Standout Features and Integrations

Features include inventory management, a payment gateway, email marketing, a mobile app, design templates, shipping options, a custom API, and security.

Integrations are extensive and include Intercom, Pinterest, Printful, SUP Dropshipping, and TaxJar. Many others are available by connecting a paid Zapier account.

Adobe Commerce is an ecommerce platform that’s perfect for Adobe Experience users.

Why I picked Adobe Commerce: Adobe Commerce (formerly Magento) is supported by the Adobe Experience platform, meaning that it integrates with several other products in the Adobe suite, including Experience Manager, Analytics, and Real-Time CDP. Adobe Sensei uses AI to personalize the customer experience at critical touch points like search and product recommendations. 

The Adobe Developer App Builder can help you reach customers across a wide network. The platform is highly scalable, and features a modular core and headless capabilities to quickly build and integrate new technology for further customization.

Adobe Commerce Standout Features and Integrations

Features include a page builder, product recommendations, store fulfillment, payment services, integrated B2B functionality, a channel manager, and headless commerce.

Integrations include EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Mailchimp, Quickbooks, SendCloud, and Stripe.

Shopify is an ecommerce platform that simplifies inventory management.

Why I picked Shopify: Shopify allows you to manage sales, fulfill orders, and deliver products from a centralized view. You can customize your orders dashboard to show all the metrics that matter to you, including orders and channels. Shopify’s 3PL makes it easy to scale, and their Flow feature makes it easy to automate repetitive tasks and bulk actions. 

Shopify’s analytics are extensive and helpful for driving data-based decision-making. You can move, monitor, and manage inventory, and also confidently scan and count with their mobile app. Additional features like self-serve returns, easy refunds, and discounted return labels will keep customers coming back for more.

Shopify Standout Features and Integrations

Features include order management and fulfillment, inventory management, shipping and delivery, returns and refunds, an order index, bulk printing, and subscription orders. 

Integrations are not listed on the Shopify website.

Sana Commerce Cloud is an ecommerce platform that’s specifically designed for B2B sales.

Why I picked Sana Commerce Cloud: There’s no reason that B2B user interfaces should feel any different from B2C. Consumers are now accustomed to certain actions when purchasing online, and Sana Commerce Cloud bridges the gap with features like custom product recommendations and simple reordering processes. Enterprise resource planning features help your customers understand what’s available in real-time. 

Sana Commerce Cloud is a great fit for medium to large businesses. You can create multiple region-specific web stores to speak specifically to each of the markets you enter as you grow, and the ERP integrations help with transparency and self-serve functionality. 

Sana Commerce Cloud Standout Features and Integrations

Features include ERP integrations, omnichannel purchasing, a drag-and-drop editor, content management, real-time order tracking, invoice processing, order management, and account management.

Integrations include Authorize.net, Avalara, Buckaroo, dotdigital, FedEx Ship Manager, Mailchimp, Microsoft Dynamics 365, Opayo, SAP ERP, and Worldpay.

Volusion is an ecommerce platform that helps walk users through the process of launching an ecommerce business. 

Why I picked Volusion: Volusion offers a wide array of features to build exactly the ecommerce solution to suit your business needs. If you need extra help building your site, Volusion has an in-house site builder agency that’s available to assist. From launching to operating to growing your business, Volusion has a tool to help you through every stage of the business lifecycle.

You can bulk upload products for speedy launches, and their inventory grid feature allows you to easily view and manage the price and status of products and their subcategories. Volusion’s analytics feature includes options to view revenue by day, gross revenue, traffic conversions, total orders received, and several more filters. The search functionality, secure checkout, and mobile responsiveness make the shopping experience efficient and enjoyable for your customers.

Volusion Standout Features and Integrations

Features include mobile-friendly themes, customizable layouts, search functionality, category pages, homepage slideshow, in-house design services, and HTML/CSS editor access. 

Integrations include Answerbase, Authorize.net, BuySafe, Constant Contact, Doogma, Google Analytics, Grasshopper, LiveChat, Mailchimp, PayPal, ShipStation, SnapEngage, Xero, Zapier, and many others. 

Square Online is a free ecommerce platform that provides ample functionality without breaking the bank.

Why I picked Square Online: Square Online is the ecommerce arm of Square, the point of sale giant. The company purchased Weebly in order to offer ecommerce solutions to online businesses. Square Online syncs inventory from other channels (including in-person point-of-sale), making it an excellent omnichannel option, at no extra cost.

You can track product sales, abandoned carts, and customer journeys via the simple dashboard, and their extensive knowledge base contains over 180 articles if you run into any trouble. Square Online’s features are somewhat limited, but it’s a convenient choice for businesses with simple ecommerce needs.

Square Online Standout Features and Integrations

Features include shipping, free local delivery, free in-store pickup, free templates, a website builder, social media integration, and personalized promos.

Integrations include Acuity Scheduling, Craftable, Deliverect, Endear, GoDaddy, LinkTree, MailChimp, Prizeout, Thrive Inventory, Wix, and WooCommerce.

Shift4Shop is an ecommerce platform that provides security features at no additional cost.

Why I picked Shift4Shop: When you sign up with Shift4Shop you receive a free SSL certificate to keep customer data safe, and to secure your site. Shift4Shop is also PCI certified, meaning that it meets a very high standard of credit card payment security. 

In addition to free security features, Shift4Shop offers free domain name registration and free website design templates. Users who process at least $500 per month with Shift4Shop may qualify to have their monthly rate reduced to $0, which is an excellent incentive to increase sales.

Shift4Shop Standout Features and Integrations

Features include a website builder, unlimited products, a free SSL certificate, order management, marketing + SEO, secure hosting, mobile ecommerce, and customer support.

Integrations include AWeber, ClearSale, Klaviyo, OmniStar, Picreel, Tapfiliate, TargetBay, Time-to-Reorder, and TradeGecko.

Shopwired is an ecommerce platform that allows users to design their online store to suit their own unique brand specs.

Why I picked ShopWired: ShopWired is a feature-rich platform, offering many free design themes that can be easily customized within their ecommerce website builder. When you add images and change text, their live preview feature allows you to see the edits in real time. Need further customization? ShopWired’s in-house coding team can help you adjust the layout and style and add functionality to suit your taste.

Customers can split up payments using the “buy now, pay later” option. Their checkout process has been optimized to enhance conversion rates, and is completely customizable. ShopWired offers automatic sales tax calculations, abandoned cart recovery, and more than 60 payment gateway integrations. 

Shopwired Standout Features and Integrations

Features include free SSL security, abandoned cart recovery, payment gateway integrations, user accounts, SEO, email marketing, and social media integrations.

Integrations include Amazon, DropWired, eBay, Etsy, Facebook, Google Shopping, Instagram, Mailchimp, Printify, and QuickBooks.

WooCommerce is an ecommerce platform that’s an excellent choice for Wordpress fans.

Why I picked WooCommerce: WooCommerce is an open-source Wordpress plug-in that allows users to add ecommerce functionality to their existing sites. Wordpress allows you to choose from more than 800 design templates. Their drag-and-drop feature makes it easy to add or subtract design elements for alignment with your brand. 

WooCommerce grants you access to thousands of extensions and add-ons, as well as a community of developers. This comes in handy should you require more customization, or want to make advanced changes to your site.

WooCommerce Standout Features and Integrations

Features include automated tax calculations, order management tools, multiple currencies, marketing tools, analytics, product variations, extensive documentation, a mobile app, and live shipping rates.

Integrations include Affirm Payments, Amazon Pay, Facebook, GoCardless, Google Analytics, PayPal, ShipStation, Stamps.com, and Stripe.