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10 Best Shopping Cart Solutions In 2023

Best Shopping Cart Solutions Shortlist

Here’s the shortlist of the best tools that I’ll cover in this article.

  1. Ecwid by Lightspeed

    Best shopping cart solution for small businesses

  2. Shopaccino

    Best for all-in-one ecommerce integration

  3. PrestaShop

    Best shopping cart solution for scalability

  4. OpenCart

    Best shopping cart solution for open-source design modifications

  5. Constant Contact

    Best shopping cart solution for email marketing integration

  6. ShopWired

    Best shopping cart solution for customizing your online store design

  7. SamCart

    Best shopping cart solution for upsells and add-ons

  8. GoDaddy Online Store

    Best shopping cart solution for reaching new customers

  9. Big Cartel

    Best shopping cart solution for creators and artists

  10. ThriveCart

    Best shopping cart solution for increasing conversion rates

So you built an ecommerce website — now what? If you want to sell your products online, you’ll need a shopping cart solution. If there’s one golden rule in ecommerce, it is this: You have to make it as easy as possible for your customers to give you money.

You want to help potential customers find your product, understand why they should buy it, and then create a smooth transition to the transaction. The best shopping cart software solutions are SaaS platforms that will help you set up your online store, market your products, and then manage transactions on your behalf. They take the administrative work of ecommerce off your hands so that you can place your focus on the tasks that matter most.

Today, there is a multitude of shopping cart solutions available, each with its own unique host of features and functions. In this article, I’ll be sharing the best of the bunch to help you choose the solution that’s right for your business.

How I Selected the Best Shopping Cart Solutions 

Curious about how I selected the best shopping cart software? I gathered the shopping cart solutions with the highest user reviews and satisfaction ratings. Then, using my experience in ecommerce, I discerned what key criteria were most important for setting up your online store and compared how each of them stacked up against the rest.

If you have more general questions about shopping cart solutions, you can skip to the FAQ at the bottom of the page. Or, if you’re ready to start comparing, you can jump right to the 10 best shopping cart solution overviews below. 

Selection Criteria

After careful consideration, I've determined that these are the most important criteria when selecting the best shopping cart solution. Here's a brief list outlining what I was looking for: 

User Interface (UI):

I looked for shopping cart solutions with intuitive interfaces that let beginners easily dive in and get started.

Usability:

I chose shopping cart solutions that make it easy for your customers to find and choose your products and place orders with their payment method of choice.

Integrations:

I selected shopping cart solutions that integrate with a variety of other tools like email marketing, accounting, and shipping to help you carry out all your needs from one central location.

Pricing:

I picked shopping cart solutions that are priced effectively while also providing ample features and functionality. Many of the tools on this list even offer completely free plans!

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Overviews of the 10 Best Shopping Cart Solutions

Here’s a brief description of each shopping cart solution to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

 

1

Ecwid by Lightspeed

Best shopping cart solution for small businesses

Ecwid is a shopping cart solution that offers a permanent free plan.

Why I picked Ecwid: For small businesses who want a simple online storefront to sell a small number of products, Ecwid offers a completely free plan. Bells and whistles like coupon codes, e-goods, advanced SEO, and live chat are offered via the next plan up, which is still very reasonably priced. 

Ecwid connects with email marketing tools like Mailchimp, advertising tools on Google and Facebook, and external marketplaces like Etsy, Amazon, and eBay. The intuitive dashboard provides a simple interface through which you can keep an eye on sales and marketing straight from their mobile app.

Ecwid Standout Features and Integrations

Features include inventory management, payment gateway, email marketing, mobile app, design templates, shipping options, custom API, and security.

Integrations are extensive and include Printful, SUP Dropshipping, TaxJar, Intercom, and Pinterest. Many others are available by connecting a paid Zapier account.

Ecwid Plans and Pricing

Ecwid’s entry plan is entirely free. From there, plans begin at $19/month.

Free to use

From $12.50/month

Pros

  • No setup or transaction fees
  • Sell across a variety of mediums
  • Free plan

Cons

  • Mobile POS integration is for iOS only
2

Shopaccino

Best for all-in-one ecommerce integration

Shopaccino is a shopping cart solution that lets you manage your entire ecommerce business end-to-end.

Why I picked Shopaccino: Shopaccino is an integrated shopping cart solution with an all-in-one ecommerce platform. You can build your branded website, sync their native mobile app to your storefront, and sync your accounting and ERP using their APIs. Inventory and order management, product cataloging, and customer engagement can all be done from their single interface. 

Shopaccino’s in-depth marketing features allow you to track campaign performance across email marketing, Google, Facebook, and other channels. They offer functions like Auto SMS and abandoned cart emails as well to enhance conversions. Loyalty and rewards points can be provided to customers to keep them coming back for more.

Shopaccino Standout Features and Integrations

Features include email marketing, open API, order management, abandoned cart emails, social media marketing, and a website builder.

Integrations are extensive and include payment gateways like Stripe, Google Pay, and Amazon Pay, shipping agencies like DHL, Blue Dart, and Dotzot, live chat tools like Zendesk Chat and Olark, and many more.

Shopaccino Plans and Pricing

Pricing for Shopaccino starts at $16.66/month, billed annually, and a 14-day free trial is available.

Pros

  • Easy to pull reports
  • Easy setup
  • Excellent customer service

Cons

  • No drag-and-drop design tools
3

PrestaShop

Best shopping cart solution for scalability

PrestaShop is an open-source shopping cart solution that is available in over 75 languages.

Why I picked PrestaShop: If you’ve got your sights set on global domination, PrestaShop has the tools to help you grow your sales territory across the globe. Available in over 75 languages, you can use a multi-language sheet to easily adapt your product descriptions to different markets. You can also set currencies and then automate the exchange rate movements.

PrestaShop’s email marketing functionality is used not only for promotions, but also to reach out to customers in cart abandonment scenarios. If a product is out of stock when a customer is searching, they can sign up to receive back-in-stock notifications. You can also customize your SEO and link social media accounts to begin selling on social platforms.

PrestaShop Standout Features and Integrations

Features include SEO optimization, cart abandonment recovery, email marketing, reporting and analytics, order management, tax compliance tools, and one-page checkout.

Integrations include HubSpot, QuickBooks, Salesforce, Zoho CRM, Xero, and many more. Additional integrations are also available by connecting a paid Zapier account.

PrestaShop Plans and Pricing

PrestaShop’s entry tier is a free plan.

From $4/month

Pros

  • Many free plugins
  • User-friendly interface
  • Open source

Cons

  • Lack of free design templates
4

OpenCart

Best shopping cart solution for open-source design modifications

OpenCart is an open source shopping cart solution with many free downloads and upgrades.

Why I picked OpenCart: OpenCart’s site builder is module-based, allowing users to expand store functionality. Their marketplace features over 13,000 themes and modules, including options for payment providers, shipping, social media, accounting, and reporting. If you need a highly customizable option for your online store, OpenCart can help you build to spec.

Unlimited categories and products can be categorized by custom filters, making it easy for your customers to find exactly what they’re looking for. OpenCart also comes with a built-in affiliate system that allows you to offer payment options and collaborate with affiliates.

OpenCart Standout Features and Integrations

Features include user management, multi-store support, open source, discounts and coupons, unlimited products, SEO optimization, and an extensions marketplace.

Integrations are available through the extensions marketplace and include WordPress, Mailchimp, Zoho, and Zendesk.

OpenCart Plans and Pricing

Pricing for OpenCart is available upon request. A free demo is also available.

Free demo

Pricing upon request

Pros

  • Multiple payment gateways
  • Easy to add modules
  • Highly customizable

Cons

  • No transparent pricing
5

Constant Contact

Best shopping cart solution for email marketing integration

Constant Contact is an email marketing platform with a website builder and online store functionality.

Why I picked Constant Contact: For businesses with an existing email marketing strategy, creating a storefront with Constant Contact allows you to work within a familiar platform while maximizing your current strengths. You can create custom emails with their drag-and-drop function and send customers straight from their inbox to your online store with just a few clicks. 

Constant Contact provides professionally designed templates to help you customize your online store design. Lead-generation landing pages can help drive traffic to your products. Constant Contact manages the web hosting, and business owners will benefit from the added email marketing benefits for their ecommerce store.

Constant Contact Standout Features and Integrations

Features include email marketing, website builder, design templates, payment processor, and a user-friendly interface.

Integrations include Salesforce, Gmail, Outlook, Eventbrite, QuickBooks, Canva, Etsy, and Mindbody.

Constant Contact Plans and Pricing

Since Constant Contact is primarily an email marketing platform, pricing is based on your number of contacts. Plans start at $13/month, and a free trial is available.

60-day free trial

From $9.99/month

Pros

  • Choice of email templates
  • Send customers from email to online store
  • Extensive email marketing capabilities

Cons

  • Primarily an email marketing platform
6

ShopWired

Best shopping cart solution for customizing your online store design

Shopwired is a shopping cart solution that allows users to go beyond templates when designing their online store.

Why I picked ShopWired: ShopWired offers a variety of free design themes that can be easily customized to suit your brand. You can add images and change text while seeing the edits in real time using their live preview feature. And if you require further customization, their coding team can help you add functionality and adjust the layout and style to suit your taste.

ShopWired offers abandoned cart recovery, automatic sales tax calculations, and more than 60 payment gateway integrations. Customers can use the “buy now, pay later” option to split up payments. Their checkout process is completely customizable and has been optimized to enhance conversion rates.

ShopWired Standout Features and Integrations

Features include free SSL security, abandoned cart recovery, payment gateway integrations, user accounts, SEO, email marketing, and social media integrations.

Integrations are extensive and include Facebook, Instagram, Google Shopping, eBay, Etsy, Amazon, DropWired, Mailchimp, Printify, and QuickBooks.

ShopWired Plans and Pricing

Pricing for ShopWired begins at $29.95/month, and a 14-day free trial is available.

14-day free trial

From $29.95/month

Pros

  • Highly customizable design
  • Easy to use
  • Extensive B2B features

Cons

  • Product limits
7

SamCart

Best shopping cart solution for upsells and add-ons

SamCart is a shopping cart software solution that offers a variety of revenue optimization tools.

Why I picked SamCart: In addition to the basic features like payment processing, abandoned cart, and customizable design, small businesses will love SamCart’s revenue optimization features. Their pre-purchase order bumps make it easy for customers to access add-ons, and at checkout their one-click upsells help you increase the volume in every online shopping cart. You can also accept donations with a pay-what-you-want feature.

SamCart makes it easy to create coupons for recurring or one-time sales. You can offer subscriptions, free trials, and payment plans to customize payment options. And their drag-and-drop builder means that you don’t need any knowledge of code in order to create a beautiful and engaging storefront.

SamCart Standout Features and Integrations

Features include custom domains, unlimited products, pre-designed templates, one-click upsells, CRM integration, and abandoned cart recovery.

Integrations include Stripe, PayPal, HubSpot, ConvertKit, Intercom, AWeber, Kajabi, InflusionSoft, Drip, Mailchimp, and many others. Connect your paid Zapier account to access more options.

SamCart Plans and Pricing

SamCart does not charge transaction fees. Their plans begin at $59/month, and a 7-day free trial is available.

7-day free trial

From $59/month

Pros

  • Unlimited products
  • Extensive integrations
  • No transaction fees

Cons

  • Most suitable for selling physical products
8

GoDaddy Online Store

Best shopping cart solution for reaching new customers

GoDaddy is a shopping cart software with a flexible shop setup process and enhanced SEO and google functionality.

Why I picked GoDaddy: GoDaddy has a simple user interface that makes it easy to set up your shopping cart solution and start selling ASAP. You can add up to 5,000 products, and each product can feature up to 10 images. GoDaddy accepts all major credit cards, as well as Apple Pay and PayPal. It also allows you to offer customers flat rate or weight-based shipping, depending on what’s easiest for you.

GoDaddy’s Google My Business feature helps you set up your dedicated business listing on Google search and Google Maps. From there, you can start responding to customer questions and reviews. Additionally, their Website Builder helps you optimize for SEO by automatically reviewing your site and populating relevant phrases and keywords to improve your rankings and help new customers find you faster.

GoDaddy Standout Features and Integrations

Features include SEO optimization, advanced search, mobile-optimized checkout, video product demos, and abandoned cart recovery.

Integrations are not listed on the GoDaddy website.

GoDaddy Plans and Pricing

Users can begin building their ecommerce storefront for free. When you’re ready to start selling, you can upgrade to the ecommerce plan, which is priced at $27.99/month.

Pros

  • Add up to 5,000 products
  • Marketing suite built-in
  • Easy to set up your storefront

Cons

  • Only one ecommerce plan tier
9

Big Cartel

Best shopping cart solution for creators and artists

Big Cartel is a shopping cart solution that helps creators build unique online stores and sell their work.

Why I picked Big Cartel: Creative businesses have very specific needs that may not be met by traditional ecommerce platforms. Big Cartel gives you the option to create a custom storefront using their templated themes, or to dive into the open-source code and create something one-of-a-kind. Big Cartel understands the needs of artists and creators because that’s how they started. The company remains a small and tight-knit independent business. 

Big Cartel does not charge listing fees, and they don’t take a cut of sales. Their website builder is best for small businesses since it’s more suitable for selling a few individual products rather than bulk uploads. If you’re a beginner, you’ll love Big Cartel’s supportive onboarding process and extensive support.

Big Cartel Standout Features and Integrations

Features include a mobile app, payment gateways, social media sales, design templates, and abandoned cart recovery. 

Integrations are not listed on the Big Cartel website.

Big Cartel Plans and Pricing

Big Cartel’s entry plan is free for 5 products, and no credit card is needed to get set up. From there, plans start at $9.99/month.

From $9.99/month

Pros

  • Best for artists and creators
  • Clean, minimal designs
  • Set up and start selling for free

Cons

  • Not suitable for bulk uploads
10

ThriveCart

Best shopping cart solution for increasing conversion rates

ThriveCart is a shopping cart solution with revenue optimization features like high-converting cart pages, affiliate pages, and sales funnels.

Why I picked ThriveCart: ThriveCart’s drag-and-drop editor makes it easy to customize the checkout process and adds opportunities for cross-selling and upselling. Embeddable pop-up carts help to mitigate cart abandonment, and functions like bump offers, free trials, and one-click funnels have the potential to improve conversion rates and increase average order value.

ThriveCart has extensive analytics and reporting, allowing you to view data like live traffic and conversion rates, projected revenue forecasting, and average daily revenue. You can also provide customers with perks like free trials, subscriptions, and discount offers to incentivize both first-time and recurring purchases.

ThriveCart Standout Features and Integrations

Features include bump offers, 1-click-upsells, coupons, affiliate center, reporting and analytics, secure URLs, funnel stats, and subscription management.

Integrations include Stripe, PayPal, Apple Pay, ShipStation, Teachable, Slack, HubSpot, Mailchimp, ConvertKit, and ActiveCampaign. More integrations are also available by connecting a paid Zapier account.

ThriveCart Plans and Pricing

ThriveCart operates on a lifetime plan that costs $495. 

$495 lifetime plan

Pros

  • Built-in affiliate management
  • User-friendly interface
  • Extensive integrations

Cons

  • Lifetime plan rather than monthly payment

The 10 Best Shopping Cart Solutions Summary

Tool Free Option Price
1
Ecwid by Lightspeed

Best shopping cart solution for small businesses

Free to use

From $12.50/month Visit Website
2
Shopaccino

Best for all-in-one ecommerce integration

Not available

Visit Website
3
PrestaShop

Best shopping cart solution for scalability

Not available

From $4/month Visit Website
4
OpenCart

Best shopping cart solution for open-source design modifications

Free demo

Pricing upon request Visit Website
5
Constant Contact

Best shopping cart solution for email marketing integration

60-day free trial

From $9.99/month Visit Website
6
ShopWired

Best shopping cart solution for customizing your online store design

14-day free trial

From $29.95/month Visit Website
7
SamCart

Best shopping cart solution for upsells and add-ons

7-day free trial

From $59/month Visit Website
8
GoDaddy Online Store

Best shopping cart solution for reaching new customers

Not available

Visit Website
9
Big Cartel

Best shopping cart solution for creators and artists

Not available

From $9.99/month Visit Website
10
ThriveCart

Best shopping cart solution for increasing conversion rates

Not available

$495 lifetime plan Visit Website

Other Options 

Here are a few more options that didn’t make the best shopping cart solutions list:

  1. Shopify - Best for inventory management
  2. Woocommerce - Best for built-in marketing tools
  3. BigCommerce - Best for omnichannel marketing
  4. Volusion - Best for in-house website building expertise
  5. Adobe Commerce (formerly Magento) - Best for integrating with other Adobe tools
  6. Gumroad - Best for starting small and growing incrementally
  7. Selldone - Best for no-code website building
  8. X-Cart - Best for custom bundle pricing plans
  9. Storbie - Best for pharmacies and veterinary practices
  10. 1ShoppingCart - Best for setup help and support
  11. Shift4Shop - Best for industry-specific design templates
  12. Zen Cart - Best for integrating with third-party hosting

Frequently Asked Questions

If you’re brand new to ecommerce, you may need a little more information before signing up with a shopping cart solution and launching your online store. Let’s take a look at some common questions:

The best tools deserve the best practices

Whatever you’re selling, you want to make it a success. That’s why it’s so important to remain informed about the latest trends and insights in the ecommerce space.

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By Francois Marchand

I’m Francois Marchand, content strategist and editor. I've worked in marketing, journalism, and communications for 20 years. I've been in charge of creating and managing content at Postmedia, Vancouver Film School, and Unbounce. I love helping business leaders, content creators, and marketers of all stripes grow their skillsets and knowledge base to stay ahead of the competition.

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