The 20 Best Content Marketing Platforms for Ecommerce Brands, Reviewed & Compared for 2025
The 10 Best Ecommerce Content Marketing Software
Before you get into all the content below, let’s take a gander at our top 10 picks for best content marketing platforms to take your ecommerce brand to the people.
Our one-on-one guidance will help you find the perfect fit.
How did you first learn about your favorite brands? It was likely a daisy chain of touchpoints—a Google search to a how-to blog, an Instagram Reel based on your interests, a product demo on YouTube, etc.
Ecommerce content marketing cemented them as your fave. From product descriptions that turn casual browsers into paying customers to blog posts that keep your SEO game on point, content is your most powerful tool.
But let’s be real—managing content across multiple platforms while trying to hit your sales targets is like trying to juggle while riding a unicycle. Enter: ecommerce content marketing platforms.
With our expertise in both marketing and ecommerce, we've identified the best content marketing platforms out there for ecommerce brands to become the new favorites for their customers.
Why Trust Our Content Marketing Platform Reviews
We’ve been testing and reviewing ecommerce software since 2021.
As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent & our review methodology.
Comparing the Best Content Marketing Software for Ecommerce, Feature by Feature
Not all these content marketing tools are equal, so pricing comparison should be taken with a grain of salt. Nonetheless, here’s a look at the pricing for each in a handy table.
To see more feature comparisons, click Compare Software below the table.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for streamlined and customizable marketing | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 2 | Best for keyword research | 30-day free trial | From $49/user//month | Website | |
| 3 | Best for content performance reports | Free plan available | From $129/month | Website | |
| 4 | Best all-in-one content marketing platform | Free demo | Custom pricing upon request | Website | |
| 5 | Best for finding content influencers | Free trial available | From $159/month (billed annually) | Website | |
| 6 | Digital publishing platform with interactive content creation, multi-channel distribution, performance tracking, and monetization. | Not available | From $50/month/account | Website | |
| 7 | Best for coordinating content projects | Free plan available | From $19/user/month | Website | |
| 8 | Best for social media content publishing | 14-day free trial | From $6/user/month | Website | |
| 9 | Best for multi-channel content marketing | 14-day Free trial | From $100/month | Website | |
| 10 | Best for content automation and AI | 14-day trial for new subscribers | From $89/user/month when paying monthly or $79/user/month when billed annually | Website |
The 10 Best Content Marketing Platforms for Ecommerce Brands
Now for the good stuff—the reviews. For each of these top ecommerce content marketing software picks, we’ll detail what they do, why we picked them, top features and integrations, plus pros and cons.
HubSpot Marketing is a comprehensive CRM integration tool that offers a wide range of features, including marketing automation, sales, support, chat, and CRM integration.
Why I picked HubSpot Marketing: HubSpot Marketing offers an all-in-one platform that integrates SEO, social media, email marketing, and analytics, allowing for seamless content creation, distribution, and performance tracking. Its user-friendly interface and automation capabilities streamline marketing efforts, making it easier to engage audiences and measure the success of content strategies.
HubSpot Marketing's unique use case is its marketing automation software, which streamlines marketing activities, increases campaign effectiveness, and nurtures leads with personalized messages and email drip campaigns. The platform's ability to integrate these functions makes it stand out as a powerful and efficient tool for businesses.
HubSpot Marketing standout features and integrations
Standout features are HubSpot Marketing brings powerful marketing automation to the table, making it easy to create personalized email drip campaigns, segment audiences, and automate lead nurturing. Its customizable forms—whether standalone, pop-ups, or embedded—come with GDPR compliance options and automation capabilities to streamline data collection. Additionally, its real-time email tracking and notifications ensure that sales and marketing teams can act on engagement instantly, improving response times and conversion rates.
Integrations include Wistia, Databox, Seventh Sense, Zerys, PandaDoc, Gmail, Google Calendar, Outlook, Zapier, Google Ads, Zoom, and Slack.HubSpot Marketing costs from $800/month plus $45/month for additional seats. They offer a free plan and a free demo.
Pros and cons
Pros:
- Access to HubSpot Academy
- Content strategy tools
- Customizable workflows
Cons:
- High cost for advanced features
- Email sending limitations
Moz is a software designed for digital marketers, SEO professionals, and businesses looking to improve their online visibility through search engine optimization.
Why I picked Moz: Moz's Keyword Explorer is a valuable tool for e-commerce content marketing. It helps you discover relevant keywords by providing data on search volume and difficulty, enabling you to target terms that can drive traffic to your online store. This feature allows you to create content that aligns with what potential customers are searching for, increasing the chances of attracting and converting visitors.
Another useful feature is Link Explorer, which lets you analyze your website's backlink profile. By understanding the quality and quantity of sites linking to your store, you can develop strategies to build authority and improve search rankings. This insight is crucial for content marketing, as high-quality backlinks can significantly boost your site's credibility and visibility.
Moz standout features and integrations
Standout features are Moz goes beyond keyword research with its brand authority metrics, giving you a clear picture of how your site stacks up against competitors. The SERP feature tracking helps you monitor whether your content is appearing in rich snippets, knowledge panels, or other high-visibility placements. Additionally, spam score analysis flags potentially harmful backlinks that could hurt your rankings, helping you maintain a clean and authoritative link profile.
Integrations include HubSpot Marketing Grader, Klipfolio, SeoTools for Excel, Linkody, Semrush, Ahrefs, AgencyAnalytics, and Improvado.
Pros and cons
Pros:
- Backlink analysis tools
- Competitor analysis capabilities
- Comprehensive keyword research tools
Cons:
- Some features may be slow, such as site crawl
- No broken outbound link identification
Ahrefs provides businesses with in-depth content performance reports.
Why I picked Ahrefs: The platform provides powerful reports to help you analyze your content and see where it’s ranking compared to your competition. Ahrefs has reports that uncover your competition’s organic keywords, backlink strategies, and PPC keywords. With this information, you and your teams can create content that will rank on search engines.
Ahrefs works for any sized organization that needs help planning and optimizing its website and content for search engines. The software provides a site explorer tool that will allow you to enhance search traffic with your content. With this tool, you can access crucial information regarding your content’s ranking and how it compares to other relevant content.
Ahrefs standout features and integrations
Standout features are Ahrefs excels in competitor analysis, offering deep insights into organic keywords, backlink strategies, and PPC keyword data to help you refine your content strategy. The site explorer tool provides a detailed breakdown of your site's search traffic and keyword performance, making it easier to optimize for search engines. Additionally, its rank tracking feature monitors keyword positions over time, helping you stay ahead of algorithm changes and competitors.
Integrations include Marketing Miner, GuinRank, Rambox, Google Search Console, AgencyAnalytics, DashThis, Desktop.com, Rank Ranger, Klipfolio, Pipedream, and SEO Review Tools.
Ahrefs costs from $99/month when paying month-to-month or $83/month when billed annually. Ahrefs doesn’t provide any free trial information.
PROS
Understandable dashboard and interface
Extensive content research tools
It’s an all-in-one SEO solution
CONS
No free trial
Expensive subscription tiers
Contently provides an all-in-one tool that gives everything a business needs to plan and create content.
Why I picked Contently: The platform is a robust, all-in-one tool that gives your businesses the features you need to plan and create content, engage with your audience, and optimize your content’s output for the best results. Contently uses a story idea algorithm that recommends concepts likely to perform well in search engines, so your content team can start generating content based on these ideas. The platform can keep your content team on track by providing a documented content strategy that stores and applies your content goals throughout every stage of the writing process. Contently can also help your organization stay ahead of trends with its search and social listening capabilities that show you which topics, formats, channels, and tone of voice will engage your audience.
Contently works well for larger enterprises that need a solution that will help their teams create, schedule, and publish content from one platform. If you need new content creators, Contently provides a creative marketplace with over 160,000 vetted writers, journalists, videographers, illustrators, designers, and other creators to add to your team. The platform handles the staffing, management, invoicing, and payment processes on your behalf so you can focus on creating compelling content.
Contently standout features and integrations
Standout features are Contently’s story idea algorithm helps teams generate high-performing content by recommending topics with strong SEO potential. Its built-in editorial calendar and workflow tools ensure seamless content planning, production, and distribution from one platform. For teams needing additional creative support, Contently’s marketplace provides access to over 160,000 vetted writers, videographers, designers, and other content specialists, with the platform handling all staffing, management, and payment logistics.
Integrations include Mailchimp, WordPress, Zapier, HubSpot Marketing Hub, Pardot, Wufoo, Shift, Marketo, Adobe Experience Manager, Drupal, Eloqua, and Outbrain.
Contently offers custom pricing upon request. Contently provides a free demo to help you understand whether the platform is right for you.
PROS
Exceptional account success team
User-friendly and adaptable
Great for content collaboration
CONS
Managing the calendar can be complex
The initial setup is complex
BuzzSumo helps businesses find influencers who will most likely help share your content effectively.
Why I picked BuzzSumo: If you’re sharing your content on social media, BuzzSumo can help you find relevant influencers with a history of sharing similar content. The Top Sharers tool within BuzzSumo will pinpoint these influencers and reach out to them to find out if they’re willing to share your content to expand your reach. The platform will track your content’s performance and create in-depth reports to help you see if the influencer’s efforts are working.
BuzzSumo is an excellent option for businesses needing a solution for content insights to help them create content ideas and monitor performance. BuzzSumo’s comprehensive analytics lets you see what content works best and where you need to make improvements. You can use the tool to find the words and phrases your target audience is searching for online and create high-performing content based on that information.
BuzzSumo standout features and integrations
Standout features are BuzzSumo’s influencer discovery tool helps you identify key social media figures who have a history of sharing content similar to yours, making it easier to amplify your reach. Its content analyzer provides deep insights into what types of content perform best across different platforms, helping you refine your strategy. Additionally, its keyword and trend tracking tools allow you to create high-performing content based on real-time search data.
Integrations include a powerful API that allows users to build custom integrations.
BuzzSumo costs from $119/month when paying monthly or $95/month when billed annually. BuzzSumo offers a free 30-day trial to new subscribers.
PROS
Useful content analyzer
Conducts in-depth keyword research
Excellent content selection tools
CONS
Pricey for some users
Complex setup process
Joomag
Digital publishing platform with interactive content creation, multi-channel distribution, performance tracking, and monetization.
Joomag is a digital publishing solution with search engine optimization tools to help your marketing content rank higher through search engines. It has a library of more than 300 templates across 12 different content types, like catalogs, photo albums, newsletters, ebooks, and user manuals.
Joomag standout features and integrations
Standout features are Joomag goes beyond traditional digital publishing with its interactive content capabilities, allowing you to embed videos and audio from your computer, Vimeo, or YouTube to create more engaging materials. Its engagement insights track views, session duration, and bounce rates, helping you understand how readers interact with your content. Additionally, the platform’s geographic and traffic insights provide data on where your audience is coming from and how they’re finding your content, making it easier to tailor your strategy.
Integrations include Google Drive, Insightly, Marketo, and Mailchimp.
Joomag pricing starts at $50/month/account and offers a demo
CoSchedule provides tools that will help businesses coordinate their content projects effectively.
Why I picked CoSchedule: The software lets you coordinate all your content marketing projects and campaigns in one platform. CoSchedule specifically focuses on providing a centralized content calendar to help you plan what content to publish and when. CoSchedule includes an editorial calendar and features that will help you manage your social media, assign tasks, and have team discussions.
CoSchedule is suitable for any sized business that doesn’t need a full-blown marketing suite and is looking for a robust editorial calendar. The software helps you create a single publishing calendar that acts as your content blueprint for blogs, social media, emails, and other content types. CoSchedule also serves as an asset repository where you can store, index, and share your content assets.
CoSchedule standout features and integrations
Standout features are CoSchedule excels at content coordination with its centralized editorial calendar, making it easy to plan and schedule content across multiple channels. Its asset library serves as a centralized repository for storing, indexing, and sharing content, ensuring your team always has quick access to key materials. Additionally, its workflow management tools streamline collaboration, enabling teams to assign tasks, track progress, and maintain brand consistency.
Integrations include Wrike, HoneyBook, Basecamp, Desktop.com, Mailchimp, Google Analytics, Asana, Trello, Evernote, Constant Contact, Zapier, Google Drive, and ActiveCampaign.
CoSchedule costs from $39/user/month when paid monthly or $29/user/month when billed annually. CoSchedule offers a free forever subscription tier.
PROS
Effective content schedule recommendations
Drag-and-drop calendar tool
Perfect for managing multiple social channels
CONS
No alerts if a social account is unlinked
Has a slow load time
Buffer helps businesses publish content on their social media pages directly from the web interface.
Why I picked Buffer: The tool provides a range of social media content publishing tools that are simple to use. With Buffer, you can schedule your posts and publish content to several social media networks, such as Facebook, Instagram, Twitter, Facebook Groups, LinkedIn, and TikTok. You can use Buffer to drive meaningful engagement and brand growth by crafting different messages for each social network. The platform will publish your content for you to help you save time and showcase your work with automated reports.
Buffer is an excellent tool for any sized business needing a solution to help build their brand and connect with an online audience. The platform provides a suite of social media tools that are perfect for modern online brands that need to optimize their visual marketing, audience engagement, and analytics. Also, Buffer provides an artificial intelligence assistant that can help you generate ideas immediately and repurpose your existing content multiple times to help your business grow engagement across all your social media platforms.
Buffer standout features and integrations
Standout features are its intuitive scheduling and automated publishing tools, which let you tailor posts for each platform while saving time. The built-in AI assistant helps generate fresh content ideas and repurpose existing posts, making it easier to keep engagement high across multiple channels. Additionally, Buffer’s customizable reports and multi-channel analytics offer valuable insights into audience behavior, helping brands refine their content strategy for maximum impact.
Integrations include ProjectManager, Desktop.com, Mailchimp, WordPress, Slack, Trello, Evernote, Google Drive, Zapier, Rebrandly, Typeform, IFTTT, and Zoho Flow.Buffer costs from $6/channel/month when paid monthly or $5/channel/month when billed annually. Buffer offers a free tier that allows subscribers to manage up to three channels. The vendor also provides a free 14-day trial for paid subscribers.
PROS
Top-notch analytics
Increases social media visibility
Automated publishing tools
CONS
Slow when uploading multiple images
Doesn’t support some hashtags
StoryChief allows users to create and publish content across multiple channels simultaneously.
Why I picked StoryChief: The platform makes it possible to publish articles across channels such as WordPress, Medium, Shopify, and other high-level sites. StoryChief also allows sharing this content across social media channels and your email marketing platform. It’s a robust tool that enables users to schedule a lot of content in a short amount of time.
StoryChief works well for organizations that need a solution to improve team collaboration. It’s likely that you have multiple people working on creating excellent content. StoryChief makes it possible to ensure everyone is in sync while working by providing a content collaboration workspace that everyone can access no matter where they are.
StoryChief standout features and integrations
Standout features are its multichannel publishing capabilities, allowing users to distribute content across platforms like WordPress, Medium, Shopify, and social media with a single click. The content collaboration workspace keeps teams aligned, ensuring that writers, editors, and marketers can work together seamlessly from anywhere. Additionally, its AI-powered SEO guidance helps optimize content for search engines in real time, improving visibility and engagement.
Integrations include Desktop.com, Mailchimp, WordPress, Slack, HubSpot CRM, Zapier, HubSpot Marketing Hub, Wufoo, Shift, Medium, Webflow, Integrately, Drupal, and Easyflow.
StoryChief costs from $40/month. StoryChief offers a free 7-day trial for new subscribers.
PROS
Built-in SEO guidance
One-click content distribution
Easy-to-use content workflow
CONS
Custom fields need improvement
Analytics is underdeveloped
DivvyHQ is an all-in-one platform that lets businesses automate repetitive content marketing tasks with AI.
Why I picked DivvyHQ: The software is a content marketing platform you can use to develop content strategies, organize work, create new content, and measure results. DivvyHQ helps businesses with these processes by providing an AI and automation system that takes over specific parts of your content workflow. It simplifies various repetitive tasks, such as content calendar changes, style guide recommendations, content editing, workflow creation, and reports.
DivvyHQ is suitable for mid-sized businesses and large enterprises that need a solution to help ideate, plan, and produce significant numbers of content. DivvyHQ integrates with over 1,000 marketing software that will help your business upload and publish content quickly from the platform. The platform uses a real-time dashboard that allows your teams to monitor workflows and see updates automatically.
DivvyHQ Standout Features and Integrations
Features include content analytics, collaboration tools, content management, automation and AI, content planning, content templates, brand management, editorial calendar, social media management, and conversion tracking.
Integrations include Microsoft 365, WordPress, Dropbox, Microsoft OneDrive, Box, Google Drive, and Microsoft Outlook.
DivvyHQ costs from $89/user/month when paying monthly or $79/user/month when billed annually. DivvyHQ offers a free 14-day trial for new subscribers.
PROS
Manages multiple high-volume projects
Simple scheduling features
Easy to move content in the calendar
CONS
Overwhelming at first
The user interface needs improvement
Other Content Marketing Platforms
Here are a few other content marketing tools that I think are really great. Worth checking out!
- PathFactory
For real-time content consumption data
- Uberflip
For personalized content
- ContentStudio
For creating engaging content
- Yoast
For creating optimized content for keywords
- Mintent
Content planning and workflow automation engine with team collaboration tools, project management, and social media analytics.
- Zerys
Blogging and video marketing solution with SEO research and a per-document cost system so you only pay for what you create.
- Stackla
AI-powered user-generated-content platform with digital out-of-home ads, click-through shoppables, and visual assets storage.
- Semrush
For discovering content ideas
- HubSpot
Drag-and-drop landing pages and email templates, real-time SEO suggestions, social media promotion, and A/B testing help.
- Ceros
For creating interactive content experiences
Our Selection Criteria for Ecommerce Content Marketing Platforms
Choosing the right content marketing platform for ecommerce is like picking out the perfect toolkit for your business—you need something that fits your workflow, meets your needs, and helps you grow.
After testing and analyzing multiple platforms, we’ve developed a weighted scoring system to help you decide which one is right for you. Here’s the breakdown:
Core functionality (25% of total weighting score)
This covers the must-have features that keep your content marketing efforts on track. Without these, you’re missing the essentials:
- Content scheduling and management. Plan and schedule posts across multiple channels with a centralized editorial calendar.
- Content distribution. Seamlessly publish content across ecommerce platforms, social media, blogs, and email campaigns from one place.
- SEO optimization. Ensure your product pages and content are optimized to rank high in search results.
- Analytics and reporting. Track the performance of your content, including traffic, engagement, and conversion metrics, so you know what’s working.
- Integration capabilities. Sync up with your ecommerce platform, CRM, email tools, and any other key systems you use.
Additional standout features (25% of total weighting score)
The extra bells and whistles that make a platform stand out and give your business a competitive edge:
- Personalization capabilities. Tailor content for different audience segments, like creating personalized product recommendations or custom email campaigns.
- AI-driven content suggestions. Get content ideas and recommendations powered by AI to help you stay ahead of trends and keep your strategy fresh.
- Advanced integrations. Go beyond basic connections, integrating with deeper analytics tools, marketing automation systems, or ecommerce analytics platforms.
- Omnichannel content management. Manage all your content in one place, from product descriptions and social media posts to blogs and email newsletters.
- Innovative technology. Platforms that stay ahead of the curve, offering features like AI, machine learning, or even blockchain-based security for your content.
Usability (10% of total weighting score)
How easy is it to get up and running with the platform? No one wants to spend hours figuring out how to use a new tool:
- User-friendly interface. The platform should be intuitive and easy to navigate, so you can get things done without headaches.
- Efficient workflows. Streamline content creation, approval, and publishing processes to save time and avoid bottlenecks.
- Mobile accessibility. Access and manage your content from anywhere—because ecommerce never sleeps.
Onboarding (10% of total weighting score)
You need to be able to hit the ground running without getting bogged down by a complicated setup process:
- Training resources. Detailed videos, guides, and tutorials to help you and your team learn the platform quickly.
- Interactive demos. Hands-on product tours that show you how to use the platform before you fully commit.
- Dedicated support. A helpful support team that assists with setup and integration to get you up and running smoothly.
Customer support (10% of total weighting score)
This is your safety net for when things don’t go as planned, and you need a quick solution:
- Responsive support team. Get timely help from real humans when you need it, not automated bots or lengthy hold times.
- Multiple support options. Whether you prefer email, phone, or live chat, the best platforms offer various support channels.
- Self-help resources. Comprehensive knowledge bases and FAQs so you can troubleshoot issues on your own if you prefer.
Value for money (10% of total weighting score)
You gotta ensure that you’re getting the best return on your investment, with all the necessary features included:
- Competitive pricing. Make sure the platform offers the right mix of features for your budget without sacrificing quality.
- Transparent pricing. Look for clear pricing structures without hidden fees or unexpected charges.
- Flexible plans. Scalable pricing options that grow with your business, whether you’re a small startup or a booming ecommerce empire.
Customer reviews (10% of total weighting score)
These give you real-world insights from users who’ve tested the platform’s mettle:
- High user satisfaction. Consistently happy customers are a good sign that the platform delivers on its promises.
- Ease of use. Look for reviews that highlight the platform’s simplicity and ease of navigation.
- Strong customer support. Reviews that praise responsive, helpful customer service are a big green flag.
- Favorable comparisons. See how the platform stacks up against competitors in terms of features, usability, and overall value.
By weighing these criteria, you’ll be able to find a content marketing platform that fits your ecommerce business perfectly—like that toolkit that has everything you need to take your content strategy to the next level.
What is a Content Marketing Platform?
A content marketing platform for ecommerce is like the conductor of an orchestra—helping coordinate all the different elements of your content strategy to ensure everything works together seamlessly.
But not every tool is an all-in-one solution.
Some platforms handle the full spectrum—from content creation and planning to distribution and performance tracking—while others specialize in specific functions, like optimizing product descriptions or managing social media campaigns.
For ecommerce brands, this could mean using one platform to automate email campaigns, another to optimize your blog content for SEO, and yet another to track how well your product pages are converting.
The right platform will depend on your business needs—whether you’re looking for an all-in-one powerhouse or a specialized tool to sharpen one area of your content marketing strategy.
How to Choose a Content Marketing Platform for Your Ecommerce Brand
Choosing the right content marketing platform for your ecommerce business isn’t just about ticking boxes—it’s about finding the tool that’ll help you work smarter, not harder. Here’s how to make sure you’re picking the right one:
- Figure out where you need help the most. Do you need to improve your SEO game, get better at automating email campaigns, or create a more streamlined content workflow? Identifying your weak spots will make it easier to match your needs with the right platform.
- Make sure it can handle all your channels. You’re not just publishing to your website, right? Check that the platform works across social media, email, and even third-party marketplaces. You want something that spreads your content far and wide without breaking a sweat.
- Check for solid ecommerce integrations. If your platform doesn’t play nice with Shopify, WooCommerce, or BigCommerce, that’s a dealbreaker. The right platform will sync seamlessly with your ecommerce tools, saving you headaches when it’s time to link content with product listings or inventory updates.
- Look for strong collaboration tools. If you’ve got a team working on content, find a platform that helps everyone work together without stepping on each other’s toes. Think task assignments, version control, and approval workflows to keep things moving smoothly.
- Think about the future. Don’t just solve today’s problems—make sure the platform can grow with you. Whether you’re adding more products, expanding to new markets, or just scaling your content, you want a platform that won’t hit a ceiling as you grow.
- Demand killer analytics. If you can’t track how your content is performing, what’s the point? Look for a platform that gives you clear insights into how your content is driving traffic, conversions, and engagement—because data-driven decisions are the name of the game.
- Check pricing, but don’t get cheap. Sure, you want to stay within budget, but don’t skimp on essential features. Look for platforms with flexible pricing that let you scale up features as your business grows, without making your wallet cry.
Follow these steps, and you’ll find the content marketing platform that makes your life easier, helps your ecommerce biz thrive, and grows with you.
Trends in Content Marketing Tools for 2025
To stay ahead in 2025, ecommerce brands need to tap into the latest content marketing trends. Here’s what’s driving the future of content this year:
- AI-powered content creation. AI tools are becoming essential for streamlining tasks like content ideation, scheduling, and even writing. But while AI can handle the grunt work, human creativity remains critical to keep content engaging and relatable.
- Short-form video is dominating. Platforms like TikTok and Instagram Reels continue to lead in engagement. Brands are using quick, snappy videos to showcase products and interact with customers, driving high traffic and conversions.
- Livestream shopping is exploding. Combining live video with real-time ecommerce, livestream shopping platforms engage customers and drives instant purchases. Brands use it to demo products, offer Q&As, and create exclusive sales.
- Interactive content drives engagement. Quizzes, polls, and augmented reality experiences are the go-to for brands looking to involve their customers. These tools provide a personalized, immersive shopping experience that boosts interaction.
- User-generated content builds trust. UGC remains one of the most powerful ways to earn customer trust. Brands are leaning into customer reviews, testimonials, and social posts to add authenticity and showcase real-life product use.
Key Features of the Best Content Marketing Software
Picking the right content marketing platform isn’t just about checking off a feature list—it’s about finding a tool that makes your life easier and your business more successful.
Here’s what to look for:
- Content calendar and scheduling. Keep your content organized and flowing smoothly by planning, scheduling, and managing everything from product descriptions to social posts. No more last-minute scrambles.
- SEO optimization tools. Make sure your product pages and blogs are easy to find. Look for keyword suggestions, metadata tools, and optimization features that boost your visibility in search results.
- Product page management. Updating hundreds of product descriptions shouldn’t feel like a full-time job. A good platform makes creating and optimizing these pages quick and easy.
- Omnichannel content distribution. Ensure your content reaches every corner of the internet—your website, social media, email, and third-party marketplaces—without breaking a sweat.
- Analytics and reporting. Skip the guesswork. You need clear data on engagement, traffic, and conversions to refine your strategy and double down on what works.
- Collaboration tools. Streamline teamwork with task assignments, approvals, and real-time updates so your team can collaborate effectively.
- Personalization capabilities. Use data to create tailored product recommendations and email campaigns that make customers feel like VIPs.
- Integration with ecommerce platforms. Your platform needs to sync seamlessly with your store, whether it’s Shopify, WooCommerce, or BigCommerce.
- Automation features. Automate routine tasks like content publishing and social media posts, freeing up time for more strategic work.
By focusing on these key features, you’ll find a content marketing platform that keeps you organized, boosts your sales, and simplifies your workflow.
Benefits of Using a Content Marketing Platform
The right content marketing platform isn’t just a tool—it’s a powerhouse that can streamline your operations, enhance your strategy, and drive measurable results.
Here’s how using one can take your ecommerce business to the next level:
- Boosts productivity. By automating routine tasks like scheduling posts or publishing updates, a content marketing platform frees up time for your team to focus on more strategic initiatives—like refining your campaigns or experimenting with new content formats.
- Improves content quality. With built-in SEO tools and content optimization features, your platform helps ensure that every piece of content you create is optimized for search engines and tailored to your target audience, leading to higher-quality traffic and engagement.
- Enhances collaboration. A platform with collaboration tools keeps your team organized, enabling everyone to work together seamlessly—whether they’re writing, editing, or publishing. You can assign tasks, track progress, and manage approvals all in one place, eliminating bottlenecks.
- Drives higher conversions. Personalization features allow you to craft content that speaks directly to individual customer needs. By delivering tailored product recommendations or personalized email campaigns, you increase the likelihood of turning browsers into buyers.
- Provides data-driven insights. Detailed analytics and reporting allow you to track what’s working and what’s not. This data helps you optimize your content strategy, target high-performing areas, and quickly pivot when something isn’t resonating with your audience.
- Supports omnichannel strategies. Managing content across multiple channels—social media, email, your ecommerce site, and third-party platforms—becomes much simpler with a centralized hub, ensuring consistency in your messaging wherever your customers are.
In short, a content marketing platform helps you work smarter, not harder, and ensures that every piece of content you produce is aligned with your business goals and designed to drive sales.
Ecommerce Content Marketing Platforms FAQs
As ecommerce marketers, it would be weird if you didn’t have more questions. This isn’t a live Q&A, so I had to guess at your questions. Hope it works out!
How do content marketing platforms help improve SEO for my product pages?
A good content marketing platform takes the guesswork out of SEO by providing tools to optimize your product pages. It helps you find the right keywords, suggests meta descriptions, and ensures that your content is structured to rank well in search engines.
It might even offer SEO insights, like checking for missing alt text or suggesting internal links. In short, it helps you get more eyeballs on your product pages—which means more potential sales.
Can a content marketing platform integrate with my existing ecommerce tools like Shopify or WooCommerce?
Absolutely! Most content marketing platforms worth their salt will integrate seamlessly with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce.
This integration means you can sync product listings, automate content updates, and keep everything running smoothly without manual data entry. Just make sure the platform you choose is compatible with your store’s setup before diving in.
What is the difference between an all-in-one platform and a specialized content marketing tool?
An all-in-one platform covers the whole content journey—from ideation to publishing to analytics—in one neat package. It’s perfect if you want a one-stop shop for everything.
On the other hand, specialized tools focus on doing one or two things really well, like SEO or social media scheduling. The choice depends on what your business needs: go for an all-in-one if you want convenience, or opt for specialized tools if you need more power in specific areas.
How can a content marketing platform help me personalize content for my customers?
Personalization is where ecommerce magic happens. Many content marketing platforms allow you to segment your audience based on behavior, demographics, or preferences, so you can create customized product recommendations, targeted email campaigns, or even personalized landing pages.
The result? Content that speaks directly to each customer’s needs, which leads to better engagement and higher conversions.
What kind of support and onboarding should I expect from a content marketing platform?
A solid content marketing platform should come with a strong onboarding process to help you get up and running quickly. Look for platforms that offer training resources like tutorials, webinars, or even live demos.
On the support side, it’s always good to have multiple options—live chat, email, and phone support are ideal. And don’t forget to check if they offer dedicated onboarding assistance, so you’re not left fumbling with setup on your own.
What are the typical costs associated with implementing a content marketing platform, and what additional fees should I expect?
Costs for content marketing platforms vary, but you’re typically looking at monthly fees ranging from $50 to over $500 depending on the features you need. Be on the lookout for extra costs like onboarding fees, premium integrations, or added support services.
Make sure to dig into the pricing structure before committing so you know exactly what you’re paying for—and that there aren’t any nasty surprises lurking in the fine print.
More Content Marketing Tools to Check Out
While we’ve already covered the top contenders, there are still plenty of other tools that might suit your needs.
Whether you’re looking for specific functions or more creative options, these tools can add firepower to your content strategy.
Stay in the loop on what’s trending
Want to stay ahead of the curve? These tools help you pinpoint trending topics, keywords, and influencers, so you can jump into the conversation and drive traffic.
- UContent - Helps distribute relevant third-party content.
- BuzzSumo - Marketing AI to identify relevant influencers.
- Percolate - Systemize the marketing supply chain to create faster.
- SEMrush - An expert in SEO tools for your content.
- Ahrefs - Learn how to emulate competitors who rank high.
Brainstorm your next big idea
Out of ideas? No worries. These tools give you the jumpstart you need for fresh content ideas.
- Portent’s Idea Generator - Enter a subject and get a snappy 4-part headline.
- Airtable - A spreadsheet-database for planning content.
- StoryChief - A collaboration tool for SEO blogs and social posts.
- Monday.com - A full project marketing suite for content creation.
Write your content like a pro
Need help fine-tuning your writing? These tools polish your content, fix your grammar, and ensure you’re putting your best foot forward.
- vWriter.com - Plugin RSS feeds from content sites all over the web.
- Hemingway - Tighten up your writing with removal suggestions.
- Content Snare - Content workshops, video series, templates, and more.
- GatherContent - Unify content creation, workflow, and collaboration.
- ContentSnare - Collect content and files without email.
- Grammarly - Correct grammar, spelling, and readability with AI suggestions.
- Curata - Discover, curate, and share relevant content.
- Scoop - Research and publish the best content.
- Rockcontent - Solutions, talent network, and creative services.
Promote your content far and wide
Creating content is only half the battle. Use these tools to ensure your hard work gets seen and shared.
- AgoraPulse - Schedule your content, get reports, and engage followers.
- CoSchedule - A family of Agile marketing products.
- HootSuite - Find, schedule, manage, and report on social media content.
- SocialBee - Automate your social media posting and find your best evergreen content.
- Later - Visually plan, schedule, and analyze posts for Instagram, Facebook, and Twitter.
- Sprout Social - Uncover trends and actionable insights from social data.
- Falcon - Create paid and organic posts for all your social networks.
- Loomly - Provides you with optimization tips when you create your posts.
- Zoho Social - Schedule unlimited posts and create custom reports.
- Autopilot - -Marketing automation software made visual.
- Freshmarketer - Nurture your customer relationships with email marketing.
- Outbrain - Manage and monetize content by personalizing the editorial experience.
Boost your outreach efforts
Get others to amplify your brand by building strong connections with influencers, journalists, and fellow marketers.
- ShareIt - Search and share the latest articles on any topic.
- Social Animal - Find and analyze top-performing content for any topic or competitor.
- NinjaOutreach - Filter through millions of influencers' insights for the right fit.
- Lemlist - Ready to use cold email templates with drag-and-drop.
- Pitchbox - Influencer outreach and content marketing platform.
- JustReachOut - Find the most relevant journalists and press opportunities.
- Muck Rack - Easily search for journalists and monitor news.
- One Pitch - Easy-to-use pitch templates for verified media contacts.
- Prowly - Find relevant journalists, tailored to your industry and location.
- Buzzstream - Research influencers, manage relationships, and conduct outreach.
Measure your success
You’ve published and promoted your content—now see if it’s driving the results you want with these analytics tools.
- YouScan - Analyze texts and visuals on social media.
- PathFactory - Create micro-personalized content journeys.
- Crazyegg - Improve what's working, fix what isn't, and test new ideas.
- Hotjar - Heatmaps, records, and conversion funnels.
- VWO - Discover insights, test ideas, and improve engagement.
- Serpworx - Over 31 SEO metrics with minimal menuing.
Other Ecommerce Marketing Software Reviews
Here are a few other lists of key ecommerce marketing software that you can consider for your overall marketing strategy.
- Ecommerce Marketing Tools
- Marketing Resource Management Software
- Ecommerce Email Marketing Software
- Marketing CRM Software
- Marketing Automation Software
- Marketing Attribution Software
Level Up Your Content > Grow Your Customer Base
You only know about the coolest ecommerce brands out there because of great content. They're only the coolest because they did great content marketing.
To get there yourself, you need to take advantage of the right software that makes this valuable work smarter, more effective, and way easier. So, peruse this wonderful post full of wisdom and get the right tools to get started.
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