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With so many different content marketing platforms available, figuring out which is right for you is tough. You know you want to streamline and enhance the creation, management, and distribution of ecommerce content—but now need to figure out which tool is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences using dozens of different content marketing tools with large stores and product lists, with my picks of the best content marketing platforms overall.

What is a Content Marketing Platform?

Content marketing platforms are specialized tools that assist businesses in creating, managing, and distributing content to engage their audience and achieve marketing goals. These platforms offer features like content creation, workflow management, analytics, and distribution channels, enabling marketers to efficiently orchestrate their content strategy. The purpose is to help in aligning content with business objectives, tracking performance, and optimizing content for better reach and engagement.

Overviews Of The Best Marketing Platforms

Here’s a brief description of each of the content platforms that are featured on this top 10 list.

Best for content performance reports

  • No free trial
  • From $99/month when paying month-to-month or $83/month when billed annually
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Rating: 4.6/5

Ahrefs provides businesses with in-depth content performance reports.

Why I picked Ahrefs: The platform provides powerful reports to help you analyze your content and see where it’s ranking compared to your competition. Ahrefs has reports that uncover your competition’s organic keywords, backlink strategies, and PPC keywords. With this information, you and your teams can create content that will rank on search engines.

Ahrefs works for any sized organization that needs help planning and optimizing its website and content for search engines. The software provides a site explorer tool that will allow you to enhance search traffic with your content. With this tool, you can access crucial information regarding your content’s ranking and how it compares to other relevant content.

Ahrefs Standout Features and Integrations

Features include competitor analysis, keyword research tools, keyword tracking, rank tracking, site auditing, data dashboards, and list management.

Integrations include Marketing Miner, GuinRank, Rambox, Google Search Console, AgencyAnalytics, DashThis, Desktop.com, Rank Ranger, Klipfolio, Pipedream, and SEO Review Tools.

Ahrefs costs from $99/month when paying month-to-month or $83/month when billed annually. Ahrefs doesn’t provide any free trial information.

PROS

Understandable dashboard and interface

Extensive content research tools

It’s an all-in-one SEO solution

CONS

No free trial

Expensive subscription tiers

Best all-in-one content marketing platform

  • Free demo
  • Custom pricing upon request
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Rating: 4.6/5

Contently provides an all-in-one tool that gives everything a business needs to plan and create content.

Why I picked Contently: The platform is a robust, all-in-one tool that gives your businesses the features you need to plan and create content, engage with your audience, and optimize your content’s output for the best results. Contently uses a story idea algorithm that recommends concepts likely to perform well in search engines, so your content team can start generating content based on these ideas. The platform can keep your content team on track by providing a documented content strategy that stores and applies your content goals throughout every stage of the writing process. Contently can also help your organization stay ahead of trends with its search and social listening capabilities that show you which topics, formats, channels, and tone of voice will engage your audience.

Contently works well for larger enterprises that need a solution that will help their teams create, schedule, and publish content from one platform. If you need new content creators, Contently provides a creative marketplace with over 160,000 vetted writers, journalists, videographers, illustrators, designers, and other creators to add to your team. The platform handles the staffing, management, invoicing, and payment processes on your behalf so you can focus on creating compelling content.

Contently Standout Features and Integrations

Features include audience targeting, brand management, editorial calendar, publish scheduling, distribution management, conversion tracking, social media management, portfolio screening, and project management.

Integrations include Mailchimp, WordPress, Zapier, HubSpot Marketing Hub, Pardot, Wufoo, Shift, Marketo, Adobe Experience Manager, Drupal, Eloqua, and Outbrain.

Contently offers custom pricing upon request. Contently provides a free demo to help you understand whether the platform is right for you.

PROS

Exceptional account success team

User-friendly and adaptable

Great for content collaboration

CONS

Managing the calendar can be complex

The initial setup is complex

Best for finding content influencers

  • 30-day free trial to new subscribers
  • From $95/month when billed annually
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Rating: 4.5/5

BuzzSumo helps businesses find influencers who will most likely help share your content effectively.

Why I picked BuzzSumo: If you’re sharing your content on social media, BuzzSumo can help you find relevant influencers with a history of sharing similar content. The Top Sharers tool within BuzzSumo will pinpoint these influencers and reach out to them to find out if they’re willing to share your content to expand your reach. The platform will track your content’s performance and create in-depth reports to help you see if the influencer’s efforts are working.

BuzzSumo is an excellent option for businesses needing a solution for content insights to help them create content ideas and monitor performance. BuzzSumo’s comprehensive analytics lets you see what content works best and where you need to make improvements. You can use the tool to find the words and phrases your target audience is searching for online and create high-performing content based on that information.

BuzzSumo Standout Features and Integrations

Features include brand management, audience targeting, conversion tracking, social media management, distribution management, influencer discovery, SEO auditing, competitor analysis, and keyword research tools.

Integrations include a powerful API that allows users to build custom integrations.

BuzzSumo costs from $119/month when paying monthly or $95/month when billed annually. BuzzSumo offers a free 30-day trial to new subscribers.

PROS

Useful content analyzer

Conducts in-depth keyword research

Excellent content selection tools

CONS

Pricey for some users

Complex setup process

Digital publishing platform with interactive content creation, multi-channel distribution, performance tracking, and monetization.

  • From $50/month/account
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Rating: 4.5/5

Joomag is a digital publishing solution with search engine optimization tools to help your marketing content rank higher through search engines. It has a library of more than 300 templates across 12 different content types, like catalogs, photo albums, newsletters, ebooks, and user manuals.

Joomag allows you to add videos and audio files to your content from your computer, Vimeo, or YouTube to make your content more engaging. It’s truly a content hub for all things marketing-related.

You can use Joomag’s engagement insights feature to see your views, session duration, and bounce rates. This content creation software has geographic insights features to learn where your readers are coming from and help you create targeted content.

Joomag also has a traffic insights feature to see the percentage of website traffic coming from referrals and direct visitors.

Joomag integrates with other content marketing tools like Google Drive, Insightly, Marketo, and Mailchimp.

Joomag pricing starts at $50/month/account and offers a demo

Drag-and-drop landing pages and email templates, real-time SEO suggestions, social media promotion, and A/B testing help.

  • 14-day free trial + free plan available
  • From $45/user/month
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Rating: 4.4/5

Hubspot is a cloud-based marketing platform to help you manage your sales and marketing channels in one place. You can do blogging, SEO optimization, ad tracking and management, social media management, video, and live chat through the same platform.

With Hubspot, you can build personalized, automated marketing campaigns that address different customer segments and then track successes and failures with built-in analytics and custom reporting. You can also post/schedule content to social media, design and host a blog, and do ad retargeting. You can further empower B2C and B2B content marketing by connecting with HubSpots other solutions for sales, CRM, and customer service.

You can connect Hubspot with other content marketing tools like Mailchimp, Google Ads, Canva, and Shopify.

Hubspot is free with some feature limitations.

Pricing starts at $45/month and comes with a free 30-day trial.

Best for coordinating content projects

  • Offers a free forever subscription tier
  • From $39/user/month when paid monthly or $29/user/month when billed annually
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Rating: 4.4/5

CoSchedule provides tools that will help businesses coordinate their content projects effectively.

Why I picked CoSchedule: The software lets you coordinate all your content marketing projects and campaigns in one platform. CoSchedule specifically focuses on providing a centralized content calendar to help you plan what content to publish and when. CoSchedule includes an editorial calendar and features that will help you manage your social media, assign tasks, and have team discussions.

CoSchedule is suitable for any sized business that doesn’t need a full-blown marketing suite and is looking for a robust editorial calendar. The software helps you create a single publishing calendar that acts as your content blueprint for blogs, social media, emails, and other content types. CoSchedule also serves as an asset repository where you can store, index, and share your content assets.

CoSchedule Standout Features and Integrations

Features include an editorial calendar, publish scheduling, social media management, campaign management, multi-channel publishing, asset library, brand control, workflow management, version control, and asset sharing.

Integrations include Wrike, HoneyBook, Basecamp, Desktop.com, Mailchimp, Google Analytics, Asana, Trello, Evernote, Constant Contact, Zapier, Google Drive, and ActiveCampaign.

CoSchedule costs from $39/user/month when paid monthly or $29/user/month when billed annually. CoSchedule offers a free forever subscription tier.

PROS

Effective content schedule recommendations

Drag-and-drop calendar tool

Perfect for managing multiple social channels

CONS

No alerts if a social account is unlinked

Has a slow load time

Best for social media content publishing

  • 14 days free trial
  • From $6/user/month
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Rating: 4.3/5

Buffer helps businesses publish content on their social media pages directly from the web interface.

Why I picked Buffer: The tool provides a range of social media content publishing tools that are simple to use. With Buffer, you can schedule your posts and publish content to several social media networks, such as Facebook, Instagram, Twitter, Facebook Groups, LinkedIn, and TikTok. You can use Buffer to drive meaningful engagement and brand growth by crafting different messages for each social network. The platform will publish your content for you to help you save time and showcase your work with automated reports.

Buffer is an excellent tool for any sized business needing a solution to help build their brand and connect with an online audience. The platform provides a suite of social media tools that are perfect for modern online brands that need to optimize their visual marketing, audience engagement, and analytics. Also, Buffer provides an artificial intelligence assistant that can help you generate ideas immediately and repurpose your existing content multiple times to help your business grow engagement across all your social media platforms.

Buffer Standout Features and Integrations

Features include customizable reports, multi-channel data collection, engagement tracking, brand tracking, automated publishing, content management, post scheduling, conversion tracking, social media monitoring, and customer engagement.

Integrations include ProjectManager, Desktop.com, Mailchimp, WordPress, Slack, Trello, Evernote, Google Drive, Zapier, Rebrandly, Typeform, IFTTT, and Zoho Flow.

Buffer costs from $6/channel/month when paid monthly or $5/channel/month when billed annually. Buffer offers a free tier that allows subscribers to manage up to three channels. The vendor also provides a free 14-day trial for paid subscribers.

PROS

Top-notch analytics

Increases social media visibility

Automated publishing tools

CONS

Slow when uploading multiple images

Doesn’t support some hashtags

Best for multi-channel content marketing

  • 14-day Free trial
  • From $100/month
Visit Website
Rating: 4.5/5

StoryChief allows users to create and publish content across multiple channels simultaneously.

Why I picked StoryChief: The platform makes it possible to publish articles across channels such as WordPress, Medium, Shopify, and other high-level sites. StoryChief also allows sharing this content across social media channels and your email marketing platform. It’s a robust tool that enables users to schedule a lot of content in a short amount of time.

StoryChief works well for organizations that need a solution to improve team collaboration. It’s likely that you have multiple people working on creating excellent content. StoryChief makes it possible to ensure everyone is in sync while working by providing a content collaboration workspace that everyone can access no matter where they are.

StoryChief Standout Features and Integrations

Features include content campaigns, content calendars, multi-channel marketing, content collaboration, SEO copywriting, AI power mode, analytics and reporting, social media management, employee advocacy, and content data management.

Integrations include Desktop.com, Mailchimp, WordPress, Slack, HubSpot CRM, Zapier, HubSpot Marketing Hub, Wufoo, Shift, Medium, Webflow, Integrately, Drupal, and Easyflow.

StoryChief costs from $40/month. StoryChief offers a free 7-day trial for new subscribers.

PROS

Built-in SEO guidance

One-click content distribution

Easy-to-use content workflow

CONS

Custom fields need improvement

Analytics is underdeveloped

Best for creating engaging content

  • Free 14-day trial
  • From $25/month

ContentStudio helps businesses create and share engaging content at the right time.

Why I picked ContentStudio: With this content marketing platform, you can use its discovery, planning, publishing, and tracking features to deliver engaging content. The discovery feature in ContentStudio helps you find and analyze content that’s performing well in your industry. The planner tool adds structure to collaboration and teamwork efforts with a content calendar. The publisher feature schedules your content delivery, and the analytics helps you measure and report your content’s performance.

ContentStudio works for publishers, brands, agencies, and startups that need a solution to consistently share their best content and expand their reach. The software provides you with all the features you need to centralize your content marketing efforts across all your channels, such as social networks, blogs, and newsletters. To help save you time, ContentStudio also provides an AI Caption feature that will automatically create custom AI-generated content that is customized to your audience.

ContentStudio Standout Features and Integrations

Features include customizable templates, text editor, website management, audience targeting, brand management, publish scheduling, social media management, SEO management, editorial calendar, and customizable reports.

Integrations include WebFlow, Zapier, Shopify, Canva, Google Drive, Dropbox, Firebase, YouTube, Dailymotion, and Pocket.

ContentStudio costs from $25/month when paid monthly or $20/month when billed yearly. ContentStudio offers a free 14-day trial.

PROS

Excellent user interface

Simplifies content creation processes

Robust content planning and publishing

CONS

The mobile app needs work

Not a lot of integrations

Best for creating optimized content for keywords

  • Offers a free version of the plugin
  • From $99/year

Yoast is a WordPress plugin that helps businesses write content for SEO.

Why I picked Yoast: This plugin is a popular tool for SEO that will help you optimize your content for a specific keyword. It focuses on ensuring search engines can find and understand your content. Yoast uses simple red, yellow, and green indicators that make it easy for you to determine if you optimized your content correctly or what needs more work.

Yoast is for businesses that use WordPress to build their website and want to improve their content’s SEO. The plugin can help you protect your content from scraper websites that curate content from across the internet using RSS feeds and publish them. Yoast solves this by adding a link to your content to tell search engines the original location of the content.

Yoast Standout Features and Integrations

Features include SEO auditing, content management, dashboards, word complexity, front-end SEO inspector, inclusive language analysis, estimated reading time calculator, schema controls, and keyword tracking.

Integrations include Blogely, WordPress, SEMrush, WooCommerce, Magento, ExactMetrics, Drupal, MainWP, BuddyBoss, WordPress VIP, Zapier, and Stackreaction.

Yoast costs from $99/year. Yoast offers a free version of the plugin.

PROS

Easy to use and understand

Offers real-time content analysis

Shows Google search previews

CONS

Recommendations need improvement

Sometimes reads content wrong

The Best Marketing Platforms Summary

Tools Price
Ahrefs From $99/month when paying month-to-month or $83/month when billed annually
Contently Custom pricing upon request
BuzzSumo From $95/month when billed annually
Joomag From $50/month/account
HubSpot From $45/user/month
CoSchedule From $39/user/month when paid monthly or $29/user/month when billed annually
Buffer From $6/user/month
StoryChief From $100/month
ContentStudio From $25/month
Yoast From $99/year
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Ecommerce Content Marketing Tool Comparison Criteria

Here’s what I look for when I select content marketing systems for review.

  1. User Interface: Content marketing is fast-paced, so I want software with a clean interface where all the useful features are within reach. 
  2. Usability: Content marketing teams have members from different backgrounds, so I look for software that anyone can easily master. 
  3. Integrations: We work with other software like CRM, payroll, and auditing, so I look for software that works great with other business tools. 
  4. Value for Pricing: We want to increase our revenues without exceeding our budget, so I am looking for software with many useful features but reasonable pricing.

Key Features

  1. Content marketing automation: Automates the creation of content materials using AI. 
  2. Idea generation: Tool for generating content ideas. 
  3. Asset storage or generation: A hub for storing documents, images, videos, and content ideas. 
  4. Editing suggestions: Suggestions to make copies tighter and more appealing to the target audience. 
  5. Graphics creation: Helps you create graphics like images and videos to make your content more engaging. 
  6. Multi-platform distribution: A tool to make your content suitable for publication on different platforms like blogs, landing pages, and social media accounts. 
  7. Influencer targeting: A marketing strategy that leverages influencers to reach more customers. 
  8. PR research/outreach: Research that studies the communications relationship between companies and customers. 
  9. SEO/keyword help: Tool to identify keywords to help a content rank higher in search engines. 
  10. Competitor analysis: Tool for gauging how competitors are doing and duplicating their best practices.

Other Content Marketing Tools

Here are a few more that didn’t make the top list. If your content marketing agency needs additional suggestions for digital marketing platforms, check these out.

A few more content marketing platforms

Looking for a different digital content platform? Here are a few more options. Think of them as runners up. They’re great, even if not top 10, and they might be just what you’re looking for.

  1. Skyword - Create, distribute, and measure quality content.
  2. GrowthHackers Workflow - Plan, manage, collaborate, publish content.
  3. Uberfip - Create personalized content destinations.
  4. Bynder - Digital marketing asset management.
  5. Cronycle - Discover, curate, and collaborate on producing content.

Discover what to write about

These tools help pinpoint what is trending and how you can capitalize on popular events, keywords, names, and other happenings. Be in the loop—and then talk about it.

  1. UContent  - Helps distribute relevant third-party content.
  2. BuzzSumo  - Marketing AI to identify relevant influencers.
  3. Percolate - Systemize the marketing supply chain to create faster.
  4. SEMrush  - An expert in SEO tools for your content.
  5. Ahrefs - Learn how to emulate competitors who rank high.

Plan your stories

Even the top content marketing platforms can’t help you if you are all out of ideas. Sometimes we just need a brainstorming session or a writing prompt to get us started. These tools will help.

  1. Portent’s Idea Generator - Enter a subject and get a snappy 4-part headline.
  2. Airtable - A spreadsheet-database for planning content.
  3. StoryChief - A collaboration tool for SEO blogs and social posts.
  4. Monday.com - A full project marketing suite for content creation.

Write your content

This content software is focused on taking your ideas and polishing them so that they are the best that they can be. Grammar, business, tone—no problem!

  1. vWriter.com - Plugin RSS feeds from content sites all over the web.
  2. Hemingway - Tighten up your writing with removal suggestions.
  3. Content Snare - Content workshops, video series, templates, and more.
  4. GatherContent - Unify content creation, workflow, and collaboration.
  5. ContentSnare - Collect content and files without email.
  6. Grammarly - Correct grammar, spelling, and readability with AI suggestions.
  7. Curata - Discover, curate, and share relevant content.
  8. Scoop - Research and publish the best content.
  9. Rockcontent - Solutions, talent network, and creative services.

Promote your content

Content won’t help you if nobody sees it. That’s why tools like these that specialize in promotion, sharing, and advertising are an important cog in your marketing machine.

  1. AgoraPulse - Schedule your content, get reports, and engage followers.
  2. CoSchedule - A family of Agile marketing products.
  3. HootSuite - Find, schedule, manage, and report on social media content.
  4. SocialBee - Automate your social media posting and find your best evergreen content.
  5. Later - Visually plan, schedule, and analyze posts for Instagram, Facebook, and Twitter.
  6. Sprout Social - Uncover trends and actionable insights from social data.
  7. Falcon - Create paid and organic posts for all your social networks.
  8. Loomly - Provides you with optimization tips when you create your posts.
  9. Zoho Social - Schedule unlimited posts and create custom reports.
  10. Autopilot - -Marketing automation software made visual.
  11. Freshmarketer - Nurture your customer relationships with email marketing.
  12. Outbrain - Manage and monetize content by personalizing the editorial experience.

Outreach to get others to promote your content

Marketers: You’re not in this alone! There are other teams and individuals who would happily share or swap content to amplify your brand and theirs. These tools will help you network.

  1. ShareIt - Search and share the latest articles on any topic.
  2. Social Animal - Find and analyze top-performing content for any topic or competitor.
  3. NinjaOutreach - Filter through millions of influencers' insights for the right fit.
  4. Lemlist - Ready to use cold email templates with drag-and-drop.
  5. Pitchbox - Influencer outreach and content marketing platform.
  6. JustReachOut - Find the most relevant journalists and press opportunities.
  7. Muck Rack - Easily search for journalists and monitor news.
  8. One Pitch - Easy-to-use pitch templates for verified media contacts.
  9. Prowly - Find relevant journalists, tailored to your industry and location.
  10. Buzzstream - Research influencers, manage relationships, and conduct outreach.

Analytics to see how your content is performing

You’ve created, posted, shared, promoted your content. But how do you know if all of your efforts were successful? These analytics apps will help track traffic and revenue.

  1. YouScan - Analyze texts and visuals on social media.
  2. PathFactory - Create micro-personalized content journeys.
  3. Crazyegg - Improve what's working, fix what isn't, and test new ideas.
  4. Hotjar - Heatmaps, records, and conversion funnels.
  5. VWO - Discover insights, test ideas, and improve engagement.
  6. Serpworx - Over 31 SEO metrics with minimal menuing.

Other Ecommerce Marketing Software Reviews

Here are a few other lists of key ecommerce marketing software that you can consider for your overall marketing strategy.

What Do You Think About The Above Digital Marketing Software?

Have you tried out any content platforms listed above? Are there any content publishing platforms that you think we are missing from this list?

Do you use any automated content creation tools, or are you still working all hands-on? Are you looking for more comprehensive solutions? Check our list out of the 10 Best PIM Software.

Let me know in the comment section.

Also Worth Checking Out: How You Can Use Influencer Marketing To Boost Ecommerce Sales

By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.