15 Best Ecommerce Content Marketing Platforms In 2023

Knotch is a content marketing and audience intelligence platform used by companies like Amazon, Dropbox, Wells Fargo, Walmart, and Square. It’s designed to answer tough questions like: How long does it take for a customer to go from reading optimized content to converting to a sale or sign-up? It will also rank your content according to what items meet your goals the most.

Key features include event autocapture, site-wide journey tracking, full content attribution, automated Reporting, and code-free conversion tracking. As a bonus, they also offer content conversion consulting services. This means you always have somewhere to turn if you get stuck.

A good content marketer knows that marketing strategy starts with detailed business intelligence, and Knotch can help you with that.

Knotch integrates with whatever platform your content is hosted on, like WordPress, Squarespace or Shopify. It can also sync with Google data systems like Google Analytics and Google Data Studios.

Knotch offers customized pricing upon request and a free demo.

Joomag is a digital publishing solution with search engine optimization tools to help your marketing content rank higher through search engines. It has a library of more than 300 templates across 12 different content types, like catalogs, photo albums, newsletters, ebooks, and user manuals.

Joomag allows you to add videos and audio files to your content from your computer, Vimeo, or YouTube to make your content more engaging. It’s truly a content hub for all things marketing-related.

You can use Joomag’s engagement insights feature to see your views, session duration, and bounce rates. This content creation software has geographic insights features to learn where your readers are coming from and help you create targeted content.

Joomag also has a traffic insights feature to see the percentage of website traffic coming from referrals and direct visitors.

Joomag integrates with other content marketing tools like Google Drive, Insightly, Marketo, and Mailchimp.

Joomag pricing starts at $50/month/account and offers a demo

Hubspot is a cloud-based marketing platform to help you manage your sales and marketing channels in one place. You can do blogging, SEO optimization, ad tracking and management, social media management, video, and live chat through the same platform.

With Hubspot, you can build personalized, automated marketing campaigns that address different customer segments and then track successes and failures with built-in analytics and custom reporting. You can also post/schedule content to social media, design and host a blog, and do ad retargeting. You can further empower B2C and B2B content marketing by connecting with HubSpots other solutions for sales, CRM, and customer service.

You can connect Hubspot with other content marketing tools like Mailchimp, Google Ads, Canva, and Shopify.

Hubspot is free with some feature limitations.

Pricing starts at $45/month and comes with a free 30-day trial.

Ceros is a cloud-based software for designers and marketers. It has a dashboard for assessing KPIs and key marketing metrics. This content marketing software has roles and permissions to give you complete content management control.

Ceros also offers professional services if you want to hire outside professionals for content production. Ceros is the best content marketing platform if you want to keep customers engaged with interactive content.

Ceros lets you create quizzes and assessments for your website to help you learn more about your customers and leverage the data in your marketing strategy. Interactive content also gives customers a better digital experience which might help improve customer satisfaction and increase your NPS.

This is a great digital marketing platform for those looking to get experimental with multimedia or interactive types of online content.

Ceros provides pricing details and a demo upon request.

ContentStudio is a social media management platform that has built-in competitor analytics so you can compete in an ever-changing marketplace of ideas. They also have features for content editing, content scheduling, proofing and approvals, and market research. You can flip through curated topic clusters to see what audiences care about online on any given day.

ContentStudio is the best content marketing software if you want to use content curation to boost your social media marketing. Marketers can use ContentStudio to gather and publish third-party trending content on their social media accounts. Trending articles and topics help start conversations among customers to increase website traffic and promote engagement.

ContentStudio integrates with other content production and marketing tools, including Instagram, Twitter, Facebook, WordPress, and Flickr.

ContentStudio pricing starts at $25/month/1 workspace and they offer a free 14-day trial.

Zerys is a content marketing platform with a focus on combining editorial strategy with sales initiatives.

Zerys connects you to professional writers for your content creation. It has a network of more than 85,000 professional writers to help you market with blogs, landing pages, product descriptions, and newsletters.

Zerys is perfect for eccommerce managers who would benefit from starting a blog for content marketing but just don’t have the time to do it all themselves. A blog can be used to target keywords your potential customers are searching online and draw them into your store.

You can build out marketing content that addresses comment problems your audience faces and explain how your products can help.

This can be great for inbound marketing efforts because you can tap into different subject matter experts that your audience will want to hear from.

Zerys pricing starts at $295/month/up to 4 blogs.

Nosto is marketing software with a scheduling feature for creating marketing campaigns and launching them across various channels. It has a dashboard for monitoring the performance of your store and identifying marketing opportunities.

Nosto has a content personalization feature to give customers a unique ecommerce experience. You can use it to segment customers according to purchase history and behavior to guide your content marketing strategy.

Nosto lets you create personalized messaging to better address customers and give recommendations that align with their preferences. This marketing software also has an A/B testing feature for testing content variations to know which content is more appealing to target audiences. Content marketers will appreciate the user-generated content sources, as it can help them keep up with production by outsourcing work.

Nosto integrates with other content marketing tools like Remarkety and Facebook.

Nosto pricing is available upon request.

Seismic is a content management system that uses AI suggestions to focus your content creation efforts. It’s used by companies like Wayfair, American Express, and Blackbaud for service enablement, sales, and marketing. The marketing hub offers content distribution and governance, content audits, content automation, email and social integrations, and audience analytics.

Content assets are stored and approved right in the platform, so you can use and reuse items that are consistent with your brand voice across every channel. Once individual assets are approved, Seismic’s automation platform can arrange basic visuals, brochures, and posts for you. They offer in-depth customer analytics and make suggestions for what content to deploy at different stages of the buyer journey.

Seismic integrates with Microsoft platforms, Google platforms, Salesforce, Adobe, Box, Bynder, Facebook, Dropbox, Hubspot, Klue, and other apps.

Seismic doesn’t list pricing publicly on their website but you can sign up for a free demo and inquire about a quote.

DivvyHQ is a workflow management tool designed specifically for content, marketing, and communications teams. They offer tools for all content development processes, including strategy development, ideation, planning, production workflow, and collaboration.

Their content calendar and task lists help keep everything moving smoothly. The content marketing calendar can help you visualize, organize, and communicate your editorial plan to your team. You can customize your content calendar to organize content by channel, business unit, topic, or geographical region.

They also have tools for content repurposing so that one item can be tweaked and used several times, even across different channels. Your marketing team will appreciate the task-oriented approach that DivvyHQ takes to planning and distribution.

DivvyHQ pricing starts at $39/month/user and offers a 14-day free trial.

Contently is a marketing platform that connects you with thousands of writers, journalists, and content producers to help you with your content creation requirements. It has a content ideation feature to supply you with ideas for high-performing content. Contently also has an SEO Story Ideas feature to determine content ideas that are likely to rank high in search engine results.

Contently is the best content marketing platform if you want a professionally-crafted content strategy. Its StoryBook tool can help you identify the type of content your audience wants and how you can produce better content than your competition.

Contently has a white space analysis feature to help you fill out opportunities your competitors are missing. It also analyses the format, tone, and channel your target audience prefers to guide you in planning your content marketing strategy.

Every marketing campaign can benefit from additional blog, newsletter, or social media content that doesn’t rely on your internal team to do it all. Use Contently when you are ready to scale up!

Contently provides pricing details and a demo upon request.