- 1. Wix eCommerce — Best for advanced customer profiles + customer segmentation
- 2. Lightspeed eCom — Best B2B ecommerce platform for easy inventory management
- 3. Shopify — Best ecommerce platform for multi-purpose ecommerce needs
- 4. BigCommerce — Best B2B ecommerce platform for ease of use
- 5. Wix — Best eCommerce platform for design aesthetics
- 6. LifeRay — Best ecommerce platform for B2B self-service experience
- 7. Episerver — Best ecommerce platform for personalization features
- 8. OroCommerce — Best open source B2B ecommerce platform for wholesalers
- 9. Handshake — Best wholesale marketplace for finding trendy products
- 10. B2B Wave — Best ecommerce platform for fast ecommerce website rollout
As a B2B company, you need a state-of-the-art B2B ecommerce platform to facilitate sales and create a good impression amongst your business clients if you're going to become the next Amazon. B2B ecommerce is different from the normal digital commerce ecosystem and the usual ecommerce tools. A B2C ecommerce company has everyday consumers as its primary customer group, whereas B2B business models specifically cater to B2B companies as their final customers.
To solve this, I have created the ultimate list of the best B2B ecommerce platforms. This list includes products catering to all the specific needs and features that a B2B ecommerce company will need.
Wix eCommerce is a powerful B2B eCommerce platform that helps businesses offer customers a personalized experience, including product selection and shopping cart services. Using their software, you can manage your inventory in real-time, reducing the need for manual intervention. This saves time and money for both the customer and supplier during the procurement process.
Wix eCommerce creates customer profiles that support enhanced marketing efforts to target customer segments more effectively. You can access built-in analytics to observe customer buying behaviors in detail, or set up automated shipping processes using its flexible fulfillment providers, allowing orders to get shipped faster and at a lower cost.
Wix eCommerce has an intuitive website builder that can help you create beautiful websites quickly. Using their drag-and-drop editor, you can customize your store with powerful design tools and add images and videos. Their website builder is compatible with most major browsers so customers can access your store from any device.
You will also gain access to powerful marketing tools like email campaigns and social media integrations. Wix eCommerce also includes a built-in SEO optimization feature to ensure that your products appear on SERPs when people search for related terms or topics.
Their product management tools make it easy to keep track of all inventory and product information in one place. It also supports bulk importing and exporting products, so you can track orders from multiple suppliers or distributors easily. You can easily add products to your store, set up discounts and promotions, and track sales performance over time.
With Wix eCommerce's secure checkout process, customers can purchase without worrying about compromised financial information. All customer data is kept safe through encryption to ensure maximum security during each transaction. Merchants can accept payments in multiple currencies and languages via PayPal and Stripe.
Integrations include 123FormBuilder,v AdScale, AfterShip, Cart2Cart, Dropbox, EasyShip, Eventbrite, Google Drive, Importify, JivoChat, Klaviyo, Mailchimp, Meta for Business, Privy, and SoundCloud.
Pricing for Wix eCommerce starts at $20/month. A 14-day free trial is also available.
Lightspeed eCom is a B2B ecommerce platform designed to help businesses create and manage their ecommerce websites. As a user, I chose Lightspeed eCom as one of the best B2B ecommerce platforms because it offers robust features for handling B2B sales, including custom pricing and quoting options, multiple catalogs and price lists, and the ability to manage multiple users with varying levels of permissions.
One standout feature of Lightspeed eCom is its intuitive user interface, which makes it easy for even non-technical users to create and manage their online stores. It also offers a wide range of customization options, from design and branding to shipping and payment methods. Additionally, Lightspeed eCom offers built-in SEO tools and integration with popular marketplaces such as Amazon and eBay, making it easier for businesses to reach new customers.
According to the Lightspeed eCom website, the platform integrates with a variety of third-party software, including accounting and inventory management systems like QuickBooks and Xero, as well as shipping and fulfillment services like ShipStation and ShipBob. This allows businesses to streamline their operations and improve efficiency by automating processes and syncing data across multiple systems.
Integrations include DAVO Sales Tax, 2ACCEPT, 7Shifts, Accumula, AdVision, Agendrix, Amadeus, Amaka, AppCard, Ascent 360, Astro Loyalty, Avero, BigCommerce, Booxi, Bounce, Craftable, Homebase, Mailchimp, and dozens more.
Lightspeed costs from $14.08/month and has a freemium plan available.
If online shops were Marvel villains, then Shopify would be Thanos — it is inevitable.Shopify is an all-in-one ecommerce platform that comes with all the tools you need to launch and scale an ecommerce store. From storefront to SEO to inventory management and shopping cart capabilities, Shopify covers everything you need in one place.
Shopify’s multi-vendor ecommerce marketplace comes with all the plugins you need to growth-hack your ecommerce business.Used by more than 90k retailers from over 100 countries, Shopify is known for its stability and always-on availability. It comes with an intuitive dashboard that makes executing complex tasks fairly simple.
It works out of the box with apps like Oberlo, Amazon, Facebook Messenger, and 3000+ other apps ranging from reporting to customer support.The product has a great support community behind it along with a help center and direct chat support.
Shopify costs from $29/month when paying monthly, with 2.9% + $0.30/transaction. Shopify offers a 3-day free trial from their website. If you shop around, you can find affiliates who offer 14-day free trials.
One of the big guns in the B2B ecommerce space, BigCommerce plans are structured around how much you can sell on their platform.BigCommerce comes with end-to-end features that cover every aspect needed to run a modern ecommerce business. There are tools for customer segmentation, payment processing, abandoned cart recovery, and more.
The dashboard is simple and by far the easiest to use among the platforms on this list. The site editor lets you easily customize the ecommerce site to your brand’s design language without any techie code stuff.
BigCommerce is a great choice for companies who need to integrate out of the box with popular apps like Webgility, ActiveCampaign, Avalara Tax, Stripe, and 100s of other essential integrations.
Stuck on something? The customer support team is available 24/7 via email or phone. Also, there is a highly supportive community built around the product.
BigCommerce plans start at $29.95 per month with the option for a 1-month free trial.
Wix is the gold standard when it comes to creating website design templates. The website builder comes with 500 stunning templates that you can customize according to your brand design language.
The Artificial Design Intelligence tool leverages deep insights to automate a website for you, based on a few simple questions about your product. Leverage these features to make Wix your go-to ecommerce website builder.
Wix integrates seamlessly with apps like QuickBooks, Mailchimp, and other essential B2B business apps.The product comes with a Help Center with tons of helpful articles.
Wix’s ecommerce and business plans start at $23 per month.
Liferay helps you create personalized web experiences for your ecommerce business.The product has features like customized workflows, inline editing, dynamic publishing, localization, and adaptive media.
Though it has more personalization features than most other tools, the setup is a bit jarring for someone brand new to such platforms.
Liferay comes with a bunch of useful extensions like StreamForce (Liferay Salesforce connector), SAP business objects connector, and more.
Pricing is based on customized quotes with the possibility of 24/7 phone support for the Platinum plan.
Episerver fetches multiple personalized site experiences from a single site, based on segment, location, or device.It leverages AI and machine learning to create this state-of-the-art personalized ecommerce experience. The product uses a powerful integration architecture and rules engine to provide dynamic cart checkout experiences, order management, list management, and more.The customer-specific pricing also serves your complex needs as an ecommerce business owner. The product offers a variety of premium and technical support services, along with a ton of educational material.The product has a knowledge base with direct support available only via email.The pricing is based on requirements, page views, and SKUs you have listed.
OroCommerce is a powerful open-source B2B ecommerce platform with features like requests for quotes, inventory management, CRM, multiple shopping lists, dynamic pricing engine, and more.The OroCommerce marketplace includes integrations with Mailchimp, PayPal, Zendesk, and more.
OroCommerce offers a team of in-house experts that support enterprise customers with maintenance and upgrades.
The community edition comes as a free download with custom pricing for the enterprise edition.
Handshake is one of the most unique ecommerce platforms out there. It lets you handpick unique products from a wholesale marketplace to sell in your store. The team behind Handshake personally curates unique, buzz-worthy products that are trending at the moment and lets you choose what you want to sell from this unique marketplace.
The dashboard is straightforward and lets you quickly select from an array of products.Handshake integrates with apps like Xero, Invoice Ninja, DropBox, Google Sheets, and more, using Zapier.Currently, Handshake supports the US market only.
The platform is powered by Shopify.
B2B Wave is a robust SaaS ecommerce platform for wholesale distributors and manufacturers to streamline their ecommerce store.B2B Wave lets you have unlimited customers and orders, along with a maximum cap of 20k products for its basic plan. The platform promises fast execution with a rollout within 24 hours.
Though this makes it good for testing product MVPs, but for a full-fledged ecommerce business, there can be a need for more features.As for inventory management, you can set the inventory status for each product, and edit availability by date, as well as enable backorders.
B2B Wave integrates with apps like QuickBooks online, PayPal, Stripe, Mailchimp, and other mainstream apps for business processing and sales.
The customer support can be reached via email or live chat 24/7, or by phone Monday to Friday.
The basic plan starts at $160 per month.
Need expert help selecting the right eCommerce Solutions Software?
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Best for advanced customer profiles + customer segmentation
14-day free trial
|From $20/month||Visit Website|
Best B2B ecommerce platform for easy inventory management
Freemium plan available
|From $14.08/month||Visit Website|
Best ecommerce platform for multi-purpose ecommerce needs
3-day free trial + $1/month for the first three months
|$29/month, 2.9% + $0.30/transaction||Visit Website|
Best B2B ecommerce platform for ease of use
15-day free trial
|From $29/month (billed annually)||Visit Website|
Best eCommerce platform for design aesthetics
14-day free trial available.
|From $16/month||Visit Website|
Best ecommerce platform for B2B self-service experience
Best ecommerce platform for personalization features
Best open source B2B ecommerce platform for wholesalers
|Pricing upon request||Visit Website|
Best wholesale marketplace for finding trendy products
Best ecommerce platform for fast ecommerce website rollout
|From $160/month||Visit Website|
- IBM Order Management
Best for enterprise organizations
Best for ecommerce customization for midsize businesses
- Williams Commerce
Best ecommerce software development agency for developing Magento ecommerce platforms
Best ecommerce data aggregation for ad, marketing, and social efforts
Best ecommerce platform for built-in marketing features like SMS marketing and referral programs
Best customized ecommerce solution for wholesale ecommerce
Best ecommerce solution for UK companies
- ewiz commerce
Best ecommerce software for small businesses to leverage AI-based personalization
- Now Commerce
Best B2B online ordering platform for wholesalers, distributors, and manufacturers using QuickBooks
Best B2B ecommerce platform for wholesale distributors
Best platform as a service solution to enable modern integrations
- Aphix Digital Ordering Platform
Best platform for ERP-integrated ecommerce
Best ecommerce sales execution platform for distributors and enterprise wholesalers selling to retail business owners
- Drupal Commerce
Best open-source CMS tool to build an online store
- Salesforce B2B Commerce
Best b2b ecommerce platform to get real-time customer data.
Best Rental Marketplace Software to Build Online Rental Website
Best ERP-integrated ecommerce solution for wholesalers
Best B2B order processing platform for wholesalers
- IBM Watson Commerce
Best AI-driven tool to manage and optimize decisions at scale for your cloud-based ecommerce platform
- inRiver PIM
Best ecommerce platform for omnichannel ecommerce business
- QuickBooks Commerce
Best order and supply based management platform for small to medium-sized businesse
- Envoy B2B
Best b2b ecommerce platform for support-related features
Best ecommerce software for faster bulk listings and list management
- Purchase Commerce
Best headless commerce platform for small businesses
Best enterprise ecommerce platform for API integrations
- Sana Commerce
Best ecommerce platform for SAP and Microsoft dynamics
- SelfServe by OmPrompt
Best B2B ecommerce platform to optimize customer experience and usability
- Equipt by Gen Alpha
Best B2B ecommerce platform for bill of material structures
Best B2B ecommerce software building agency for building customized ecommerce features.
B2B Ecommerce Platform Comparison Criteria
B2B ecommerce has requirements that B2C doesn't. So, what do I look for when I select the best B2B ecommerce platforms? Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive? Is it minimalist with not too many complicated options?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? Is the back-end user experience jargon-free? Are the applications easy to implement without too many steps getting in the way? Does the software offer a mobile app for on-the-go use?
- Integrations: Is it easy to connect with other tools like warehouse management systems or ecommerce marketing tools? Any pre-built integrations? How smoothly does it work with different plugins, add-ons, and extensions?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
B2B Ecommerce Platform: Key Features
What ecommerce features make the best B2B ecommerce software? I specifically scouted the web for these important features and functionalities:
Customization And Personalization
Does the platform let you customize the look and feel of the website according to your brand’s tone and design language?
Also, does the platform fetch personalized content based on the visitor’s demographic characteristics?
These kinds of features can lead to higher conversions for the platform.
Inventory management is the backbone of any modern B2B ecommerce platform. Does the platform simplify inventory management? Does it give you real-time data and analytics about stock levels and your product catalog?
How good is the product’s support feature? Is multichannel guidance and help available via chat, phone, or email? Is there an active community behind the product?
Is the dashboard clean and easy to operate? How big is the learning curve?
What Is B2B Ecommerce?
What Are Some Examples Of B2B Ecommerce?
Other Ecommerce Platform Reviews
Here are some similar ecommerce platform reviews I've put together in case you still haven't found what you're looking for. You can start with the overall best Best Ecommerce Platforms, which contain a little bit of everything ranked in an ultimate list.
Ecommerce Platforms by Business Type
- SaaS Ecommerce Platforms
- B2B Ecommerce Platforms
- Ecommerce Marketplace Platforms
- Subscription Ecommerce Platforms
- Ecommerce Platforms For Small Businesses
Ecommerce Platforms by Need
- Headless Ecommerce Platforms
- Easiest Ecommerce Platforms
- Omnichannel Commerce Platforms
- Free Ecommerce Platforms
- Open Source Ecommerce Platforms
- Social Commerce Platforms
- Cheap Ecommerce Platforms
- Hosted Ecommerce Platforms
What Do You Think About These B2B Ecommerce Platforms?
These are my top picks for the B2B ecommerce platform that a tech-smart B2B ecommerce company should use to scale its sales. Building an ecommerce store is so much easier when the platform you choose caters to your designated audience.
What do you think of the list? Is there a tool that I missed? Let me know what your favorite pick is in the comments.
Know a B2B ecommerce company in your network that could use this valuable list? Please share it with them and be their new source for great information!
Need to know the latest trends in B2B ecommerce? Here are 6 Key B2b Ecommerce Trends For 2023 we're sure you will want to see!
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