Top 10 Easiest Ecommerce Platforms in 2023

Wix eCommerce is an all-in-one web platform that will help you create and manage your online store without any coding knowledge. It offers drag-and-drop features to help you customize your website’s design, add products, manage orders and inventory, accept payments, and promote your business.

Online merchants can choose from built-in store templates optimized for SEO and customizable with different themes, layouts, and color schemes without installing extra software or plugins. Wix eCommerce also includes multiple payment options—such as Stripe, Apple Pay, or Amazon Pay—so you can accept payments from customers worldwide quickly and securely.

Their inventory management capabilities make it easy to track your orders in real time and manage product availability on all your websites. You can also take advantage of integrated shipping solutions, which allow you to offer fast shipping options worldwide at discounted rates.

The platform includes powerful analytics tools to give you insights into how your store is performing regarding sales and traffic. This can help you identify opportunities for improvement and monitor trends over time so you can make informed decisions about where best to invest your resources. Furthermore, Wix eCommerce provides detailed reporting capabilities so you can measure the effectiveness of their marketing campaigns in real time. 

The software includes powerful tools like marketing automation, analytics, customer support tools, email campaigns, loyalty programs, and integration with third-party services like PayPal or Shopify. With these tools, entrepreneurs can easily create a unique online store to attract customers and increase sales. Other features include various marketing tools to help you promote your products more effectively, such as automated email campaigns, social media promotion tools, digital coupons and discounts, and SEO features.

Integrations include 123FormBuilder, AdScale, AfterShip, Cart2Cart, Dropbox, EasyShip, Eventbrite, Google Drive, Importify, JivoChat, Klaviyo, Mailchimp, Meta for Business, Privy, and SoundCloud.

Pricing for Wix eCommerce starts at $20/month. A 14-day free trial is also available.

Unlike other ecommerce platforms, BigCommerce does not limit plans based on staff amounts or product amounts. In fact, the bandwidth of BigCommerce plans are based on how much you can sell from their platforms. So, each plan allows you to upload unlimited products.

This ability to add an unlimited number of products gives a lot of legroom for an ecommerce business to truly flourish. Apart from that, there are multiple, easy-to-apply features like customer segmentation, abandoned cart recovery, payment processing (with 65 payment gateways), and more. For site design, BigCommerce has an intuitive visual editor that lets you change your site’s look and feel without any coding involved.

Being a leading player in the ecommerce market, BigCommerce integrates with 100s of powerful enterprise integrations like ActiveCampaign, Webgility, Avalara Tax, Stripe, and more. Also, with BigCommerce, you can sell directly on marketplaces like Amazon and eBay. Inventory management features include order tracking, stock level reports, pricing adjustments, and insights on purchasing trends.

The analytics feature helps you track insights like your biggest customers, average order value, net sales, refunds, and other data that will help you scale your product fast.

BigCommerce has a WordPress Plugin that can be a great fit for WordPress users looking to sell products on their platform. The support team is available via email and phone. In addition, there is a knowledge base and a community of ecommerce entrepreneurs supporting each other.

The BigCommerce standard plan starts at $29.95 per month with the option for a 1-month free trial.

Ecwid lets you create an online store that syncs and sells on your existing web page or social profiles like Facebook and Instagram. The tool provides you with everything you need to create promotion-ready collaterals and sell to your prospects. In terms of inventory management, the product allows you to specify the stock quantity for each product and sends a notification when a particular product is out of stock.

Also, once a product is sold out, the product will receive an out of stock label. Ecwid comes with integrations for email marketing and point of sale functions. You can also use its mobile app that allows sellers to manage their products and sales on the go. The Ecwid store also integrates with your existing website platforms like Wix and WordPress.

Support is available Monday to Friday via email, chat, and phone.

The Ecwid venture plan starts from $19 per month with a free forever option.

WP Engine is primarily a web hosting platform for your blogging needs, but its Genesis pro subscription plan packs a powerful statement when it comes to ecommerce functionality. The Genesis framework comes with built-in SEO-optimized features curated by experts.

The Gutenberg-ready site builder can be used to implement reusable modules for design and content. You can also freely change headers, logos, or any other aspect of your site to match your ecommerce store aesthetics. Also, there’s an open-source community of developers backing the product with auditing and security updates.

The community also provides useful integrations, plugins, add-ons, and extensions. It integrates with WooCommerce and other major ecommerce apps.

The pricing for WP Engine’s startup plan starts at $25 per month.

If ecommerce platforms were the mob, Shopify would be the boss of all bosses. The tool is easily the most popular ecommerce platform out there. Shopify comes with a professional storefront, a payment processor, and a Shopify POS application. The product management features let you organize items/products into collections or use smart collections to create interesting groupings, such as items less than $50, item bundles, and other parameter-focused groupings.

These features can be very handy marketing tools for your product. Shopify lets you execute important inventory management activities like exporting or importing inventory through CSV files, tracking and adjusting inventory, and hiding out of stock products. Shopify’s analytics give you insights like transaction data, site speed, store visits, and more.

In terms of extensions and compatibility, Shopify integrates with 3219+ apps covering everything from sales to merchandising to finances. It works out of the box with Amazon, Oberlo, Stocky, Facebook Messenger, Apple Business Chat, and more.

Shopify is used by more than 90k retailers in over 100 countries. The tool offers support via chat and email. It has an extensive knowledge base and an active community on Shopify forums dedicated to the product.

Shopify costs from $29/month when paying monthly, with 2.9% + $0.30/transaction. Shopify offers a 3-day free trial from their website. If you shop around, you can find affiliates who offer 14-day free trials.

PrestaShop is an open-source ecommerce platform that’s free to use and allows you to edit software code to suit your custom needs. The tool covers all the basics like customizing your store, managing products, processing payments, and more.

PrestaShop is free to use and perfect for MVP testing. The product’s advanced stock management system allows it to use multiple sources of inventory and manage them in a single place. The analytics and statistics add-ons cover all the main data points of your ecommerce store.

PrestaShop has over 2000+ design theme add-ons. Use it to design an ecommerce site that matches your brand tone and design language.

Though PrestaShop is free to use, add-ons are priced usually between $30 to $50. A major drawback is that the support feature is not free, but that is expected from a freemium service.

The basic support plan is priced at around $345.

Wix comes with 500 beautiful templates that you can customize with a drag-and-drop editor to create an awesome-looking ecommerce platform. The coolest part of Wix is the intuitive Artificial Design Intelligence or ADI, which designs a unique website for you based on a few simple questions about your use-case.

For people with no technical experience, this is a great tool. For product listings, Wix lets you group your products into collections. This helps customers to find your products and see related products that might interest them.

The dashboard is well organized. Wix integrates with apps like QuickBooks, MailChimp, and more.

Wix’s ecommerce and business plans start at $23 per month.

Volusion is the ecommerce equivalent of a James Bond Aston Martin car — it is loaded with useful and life-saving features for online store owners. Now let me be Q (one more James Bond reference) and explain what it does.

Volusion’s all-in-one ecommerce solution helps SMBs create their first professional ecommerce site. It comes with built-in features covering every aspect of launching, operating, and growing an ecommerce business. Volusion’s inventory grid feature allows it to manage the price and status of child products. What are child products? If you sell a pair of jeans, they might be available in different colors and sizes. Here jeans are the parent product, and the variations are child products.

Volusion also has the feature to bulk upload products. The analytics features include options to check gross revenue, revenue by day, total orders received, traffic performance, cart conversions, and more.

Volusion also includes site creation features like mobile responsiveness, product pages, and search functionality/search engine, as well as functional features like secure checkout and a dropshipping integration. Their SEO tools and analytics come in handy for optimization.

Volusion integrates with all the major payment gateways (PayPal, Stripe, etc.) and accepts all major credit cards. The product allows full customization to create a consistent experience throughout the store and checkout experience.

Volusion pricing starts at $29 per month with an option for a free trial. Support is available 24/7 by phone, email, and chat. There is also a comprehensive knowledge base available.

WooCommerce is a fluid, flexible, and adaptable ecommerce platform that allows you to sell physical goods, digital products, and services. Their free option includes a storefront, a WordPress theme, 5 payment gateways, product listing management, a shipping rates calculator, gift cards options, and more. Though this alone will cover everything you need to start an ecommerce business, the real fun is in the integrations and customizations.

You can choose from many plugins, themes, and extensions to create an application based on your requirements. You can also adjust the look and feel of the site to match your brand’s design language and tonality.

WooCommerce also integrates with a variety of utility tools like Shippo, QuickBooks, and more. The analytics dashboard gives you insights on gross sales, average order value, net sales, refunds, and other critical insights.

Currently, WooCommerce is used by more than 30% of ecommerce sellers.

WooCommerce itself is a free ecommerce platform but has additional costs for themes ($59 approx) and plugins ($25 each).

ERP Gold helps small businesses and wholesale manufacturing organizations with a dead-simple way to list, manage, and ship inventory when selling through online marketplaces like Amazon, Walmart, Shopify, eBay, or any other platform. ERP Gold allows product listing to all these multiple marketplaces simultaneously, all from one single platform.

This makes managing inventory a breeze. Also, it lets you track inventory through a unique serial number. ERP Gold works great with apps like Salesforce, Shopify, PayPal, Facebook, and more. Support is available 24/7 by email, phone, and chat.

ERP Gold starts at $49 per month with a 14-day free trial.