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There are seemingly countless omnichannel commerce platforms available, so figuring out which is best for you is tough. You want to provide a seamless shopping experience for customers across various channels, like online, mobile, and in-store—but now need to figure out which tool is the best fit. I've got you! In this post, I make things simple, leveraging my experience managing online commerce businesses, and using dozens of different omnichannel commerce tools to bring you this shortlist of the best omnichannel commerce platforms overall.

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Best Omnichannel Commerce Platforms Reviews

Here’s a brief description of each omnichannel commerce platform to showcase each one’s best use case, some noteworthy features, screenshots, and pricing information.

1

Bloomreach

Best for consistent customer experiences

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
334 reviews

Pricing upon request

Bloomreach helps retailers deliver the same experiences across all their digital touchpoints from a centralized platform.

Why I picked Bloomreach: The platform’s omnichannel engagement tools allow your teams to deliver personalized journeys throughout your channels. The drag-and-drop tool can help you control every aspect of your customer’s experiences. You can fine-tune your success with the A/B testing tool, instantly get insight into your store’s performance, and make necessary changes.

Bloomreach can help medium and large businesses understand their customers and what they want to find. The platform has a relevance engine that looks through your entire data set and uses it to ensure every customer has an experience that matches their intentions. For example, it can understand when chocolate is the product and when it’s an attribute; this means that when customers search for milk chocolate, they’ll see bars or chocolate instead of chocolate milk.

Bloomreach Standout Features and Integrations

Features include search intelligence, merchandising, product recommendations, personalized search, search engine optimization, site search, and content personalization.

Integrations include Mailchimp, Quickbooks, Bynder, Dropbox, DocuSign, Slack, Trello, Zoho, SugarCRM, Microsoft Dynamics 365, Pipedrive, Salesforce, and Zapier.

Bloomreach offers custom pricing upon request.

Pros

  • Easy to use and navigate.
  • Executes tasks quickly.
  • Short learning curve.

Cons

  • Editor needs work.
  • Updates reset default settings.
2

SellerCloud

Best for inventory synchronization

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2
61 reviews

Free demo

From $1,100/month

Sellercloud provides proprietary inventory management tools that enable businesses to track what they have and where they have it.

Why I picked Sellercloud: The low inventory alerts from the platform make it easy and convenient to place orders with your supplier from the software. If you have inventory in several storage locations, the platform will assign inventory to orders using predefined criteria, such as shipping method, region, order value, and other vital attributes. Sellecloud then automatically updates your available quantities across all your sales channels.

Sellercloud is a reliable, decentralized option for businesses of any size across multiple industries. It’s highly customizable, so you can ensure its features meet your requirements. Also, its invoice customization development features can help ensure that your teams fulfill orders accurately.

Sellercloud Standout Features and Integrations

Features include product catalog, inventory management, predictive purchasing, omnichannel solutions, order management, shipping & fulfillment, financial tracking, custom order-related rules, reporting, warehouse management, and electronic data interchange.

Integrations include BigCommerce, Shopify, Shift4Shop, Magento, ShipStation, Stripe, Quickbooks, Eye4Fraud, Signifyd, Microsoft Dynamics, and Zapier.

Sellercloud costs from $1,100/month.Sellercloud offers a free demo.

Pros

  • Excellent inventory management.
  • Clean layout.
  • Very scalable system.

Cons

  • Customer support isn’t great.
  • Challenging to learn.
3

SAP Commerce Cloud

Best for intelligent selling solutions

Free demo

Pricing upon request

SAP Commerce Cloud is an innovative platform that helps you personalize the customer experience with intelligent solutions.

Why I picked SAP Commerce Cloud: You can use the platform to promote products that your customers value with real-time recommendations and merchandising. SAP Commerce Cloud’s insights can help you understand your customers’ requirements throughout their buying journey. The A/B testing tools can also help you meet and exceed targets to achieve your goals by fine-tuning customer experiences.

SAP Commerce Cloud works best for any business size by providing the ability to create progressive web applications for their company. Your teams can use the platform to set up catalogs in multiple languages and provide product details, such as descriptions, photos, videos, and attributes. It comes with an order management module that helps users view real-time stock availability throughout all sales channels and create sourcing and allocation rules for warehousing.

SAP Commerce Cloud Standout Features and Integrations

Features include product content management, experience management, order management, multilingual catalogs, A/B testing, machine learning, and fulfillment strategies.

Integrations include Affirm, Convert Experiences, Bloomreach, Urbantz, Alumio, CELUM, SmartHint, Segmentify, Konverse AI, Augmenteers, and CaliberMind.

SAP Commerce Cloud offers custom pricing upon request. SAP Commerce Cloud offers a demo to help you understand whether the platform is right for you.

Pros

  • Straightforward user interface.
  • Connects all customer touchpoints.
  • Provides regular updates.

Cons

  • Customization causes stability issues.
  • Performance issues with large information amounts.
4

NetSuite Commerce

Best for real-time business intelligence

Free demo available

From $2,500/month + $999 license fee + $99/month access fee

NetSuite Commerce provides a completely integrated solution that connects various business aspects across multiple sales channels.

Why I picked NetSuite Commerce: The platform can connect enterprise resource planning, customer relationship management, inventory management, finance, and other vital systems to operate your business. Customer, financial, product, compliance, and relevant data is accessible through NetSuite’s dashboards and reporting tools. All of your data is in the same cloud interface, so you can receive real-time business intelligence to help you make more effective decisions.

NetSuite Commerce is suitable for medium and large enterprises that handle B2B and B2C sales. It can connect your online and in-store experiences for retailers in any industry to get a single source of customer, item, and inventory data. The vendor also has a significant selection of industry-specific software bundles with preconfigured reports, dashboards, KPIs, and other vital functions to fit your requirements.

NetSuite Commerce Standout Features and Integrations

Features include online invoice payment, account balances, product comparisons, image gallery, social sharing, customer information, order management, inventory management, marketing automation, and customer service management.

Integrations include Affirm, NetSuite CRM, Lightyear, ZoneBilling, Neuron ESB, and Pacejet.

NetSuite Commerce offers custom pricing upon request. NetSuite Commerce offers a free tour to help you determine whether the platform is right for you.

Pros

  • Custom reporting features.
  • Excellent inventory management.
  • Outstanding customer support.

Cons

  • Not easy for new users.
  • Some SEO issues.
5

Shopify Plus

Best sales channel selection

Free demo available.

From $2,000/month

Shopify Plus provides ecommerce stores with additional functionality on top of its basic service, including an excellent selection of sales channels.

Why I picked Shopify Plus: The platform can help you combine your online and offline sales in one location. Specifically, you can use Shopify Plus to sell on over 100 social media platforms, 80 online marketplaces, blogs, and mobile interfaces. Shopify also regularly updates the number of sales channels it supports to reflect current trends.

Shopify Plus specifically focuses on enterprise-level brands with significant sales volumes. It gives you access to the same editor dashboard and support center as the standard Shopify service, but its additional benefits enable you to do much more. For example, those who wholesale products on a B2B level can do so without additional programming or scripting.

Shopify Plus Standout Features and Integrations

Features include global sales, headless commerce, retail and point of sale, campaigns and flash sales, B2B commerce, retail automation, payment gateways, and multiple shipping features.

Integrations include AdRoll, Brightpearl, Mailchimp, Lucky Orange, Klaviyo, Oracle NetSuite, Omnisend, Printful, Quickbooks, Rise.ai, and ShipStation.

Shopify Plus costs from $2,000/month. The platform also offers a variable fee for higher-volume companies.

Pros

  • Simple design.
  • Excellent customer purchase visibility.
  • Fast product synchronization.

Cons

  • Complex API integration.
  • Very expensive.
6

Carat by Fiserv

Best for robust payment solutions

Pricing upon request

Carat by Fiserv is a payment solution that helps businesses enable customers to make purchases securely.

Why I picked Carat by Fiserv: The platform allows businesses to create consistent customer experiences throughout their sales channels by simplifying payments. When using Carat, you can offer customers an option to pay how they prefer- allowing your business to improve conversion rates, enhance customer satisfaction, and lower cart abandonment. You can also enable customers to choose to buy now, pay later options and spread their payments over time.

Carat works for small-to-medium businesses with high-volume sales and large companies searching for straightforward checkout experiences. Fiserv owns the Clover POS system, one of the best card processors for those with a brick-and-mortar location.

Carat Standout Features

Features include omnichannel commerce, payment acceptance, encryption and tokenization, reporting and analytics, global currency, B2B payments, and payment optimization.

Carat offers custom pricing upon request.

Pros

  • Excellent electronic records.
  • Automated document storage.
  • Improves cost control.

Cons

  • Customer service isn’t great.
  • Loading times are slow.
7

Sana Commerce

Best for B2B businesses

Free demo available

Pricing upon request

Sana Commerce knows what it takes to enable businesses to provide B2B customers with an experience similar to B2C environments.

Why I picked Sana Commerce: It helps B2B organizations incorporate features that buyers are used to seeing in direct-to-consumer environments. These features include custom product recommendations and simple reordering processes. The enterprise resource planning features can help you create a consistent experience and help your customers understand what you have available in real time.

Sana Commerce provides subscriptions that fit medium and large B2B organizations and helps them enhance customer loyalty. Its ERP integrations offer complete transparency and self-service to your customers. You can use Sana Commerce’s internalization features to create multiple region-specific web stores to fit your global audiences and maximize your success.

Sana Commerce Standout Features and Integrations

Features include order management, account management, invoice processing, real-time order tracking, content management, drag-and-drop designer, omnichannel purchasing, and ERP integrations.

Integrations include Authorize.net, Mailchimp, dotdigital, Microsoft Dynamics 365, SAP ERP, FedEx Ship Manager, Worldpay, Buckaroo, Opayo, and Avalara.

Sana Commerce offers custom pricing upon request. Sana Commerce offers a free demo.

Pros

  • Ensures 100% website uptime.
  • Optimizes products for search engines.
  • Excellent training materials.

Cons

  • Not many website theme choices.
  • Reporting needs improvement.
8

Orckestra

Best API-based platform

Pricing upon request

Orckestra uses a comprehensive API to support the most complex business processes and grow with your company.

Why I picked Orckestra: The platform’s API can eliminate the need to change platforms by connecting to your current technology stack and creating new experiences. The API is flexible and helps customers access your inventory at every sales channel while giving you a unified view of all orders. Orckestra also provides a complete suite of commerce services and business applications to manage your omnichannel experiences.

Orckestra is a good fit for enterprise-level businesses to optimize commerce experiences for all devices and sales channels. It gives you the tools to develop the best product offerings and landing pages immediately. You can use the platform to improve your product placement with intelligent visual merchandising tools and create dynamic product collections anywhere on your storefront.

Orckestra Standout Features and Integrations

Features include experience management, product management, visual merchandising, catalog management, product collections, customer segmentation, mobile store fulfillment, and order workflows.

Integrations include an API that allows you to connect the platform to your current systems.

Orckestra offers custom pricing upon request.

Pros

  • Improves store experience.
  • Tracks changes and updates.
  • Responsive support team.

Cons

  • System updates are slow.
  • No custom reporting.
9

Elastic Path

Best for quickly creating commerce solutions

Free trial available

Pricing upon request

Elastic Path enables digital retail businesses to combine their capabilities with external, third-party integrations to create omnichannel commerce experiences quickly.

Why I picked Elastic Path: The platform enables businesses to use pre-made, business-ready solutions that combine Elastic Path’s capabilities, customizations, and third-party integrations to create high-level omnichannel experiences. You can create a custom solution for your requirements using the platform’s capabilities and various integrations if you want.

Elastic Path works best for large businesses and enterprise organizations that prefer to implement an omnichannel solution on the leading CMS and digital experience platforms. These include Drupal OpenText and Sitecore. Those using Adobe Marketing Cloud can create flexible omnichannel experiences with Elastic Path.

Elastic Search Standout Features and Integrations

Features include inventory control, customer accounts, activity dashboard, customer segmentation, conversion tracking, real-time data, shipping management, and order processing.

Integrations include SmartHint, GhostRetail, Drupal, Braintree, Contentful, Google Analytics, Stripe, Algolia, CoreMedia CMS, Vertex, AiBUY, and Authorize.net.

Elastic Path offers custom pricing upon request.

Pros

  • Dependable and fast API.
  • Easy to use.
  • Highly customizable.

Cons

  • Some feature bugs.
  • Upgrades can cause issues.
10

Cloud Commerce Pro

Best for aggregating orders from every sales channel

Free demo

Pricing upon request

Cloud Commerce Pro helps automate your fulfillment process to reduce costs from one system regardless of your customer’s sales channel.

Why I picked Cloud Commerce Pro: Your business can easily manage orders from multiple sales channels from anywhere and eliminate errors from manually creating picking lists. Sales from each channel will automatically update your inventory across all other channels. Cloud Commerce Pro helps your business implement flexible, automated picking and packing methods to process hundreds of daily orders that are ready for shipping.

Cloud Commerce Pro works with any sized business scale direct-to-consumer brands and increases their global market share. The platform can also help your company scale by providing marketing services to help you sell more products. These services include email marketing, social media management, influencer marketing, and web development.

Cloud Commerce Pro Standout Features and Integrations

Features include order management, order dispatching, warehouse management, CRM and messaging, shipping automation, user management, stock control, and trade order.

Integrations include Shopify, WooCommerce, Magento, Quickbooks, Xero, PayPal, Stripe, and Worldpay. They also offer an open API to connect your systems to the platform.

Price: Cloud Commerce Pro offers custom pricing upon request. Cloud Commerce Pro offers a free demo.

Pros

  • Excellent customer support.
  • Simple product search.
  • Automates simple tasks.

Cons

  • Difficult to learn.
  • Bugs can cause delays.

Other Omnichannel Commerce Platforms

Here are a few more options that didn’t make the best omnichannel commerce platform list:

  1. BigCommerce

    Best for data reporting

  2. Salesforce Commerce Cloud

    Best for personalized shopping experiences with AI

  3. Centra

    Best for fashion and lifestyle brands.

  4. Adobe Commerce

    Best for expanding into new countries and languages.

  5. BetterCommerce

    Best for simplifying technical ecommerce systems.

  6. Cin7 Omni

    Best enterprise resource planning platform.

  7. Pipe17

    Best for automating end-to-end processes.

  8. Accumula

    Best for uniting ecommerce sites with in-store POS.

  9. Commerce Studio by 1440

    Best for consolidating all ecommerce integrations.

  10. Linnworks

    Best for total commerce control.

Selection Criteria for Omnichannel Commerce Platforms

Perhaps you're wondering how I selected the best omnichannel commerce platforms for this list? To build this top 10 list, I evaluated and compared a wide range of omnichannel commerce platforms with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.

Physical + Digital Channels 

Using a platform that enables users to adapt, thrive, and compete in the modern retail space is crucial. I look for agile omnichannel commerce platforms with excellent order management capabilities. The platform should allow your business to meet customers where they are and enable your teams to conduct multiple fulfillment options. It needs to be able to optimize omnichannel order fulfillment and orchestration and give you a complete overview of your customers, inventory, payments, and orders.

Synced Inventory Management (in-store and online)

If you’re searching for an omnichannel solution for your business, you’re likely using several store locations, websites, and marketplaces to get in front of your customers. So I look for platforms that can support your need to have several inventory storage locations and for the ability for each area to focus on a specific channel. For example, the inventory in your main warehouse can focus on fulfilling online orders, or your store’s showroom supplies your point of sale.

Customer Relationship Management

A complete understanding of your customers should be a primary focus of omnichannel commerce. This will allow you to offer customers fast service, personalized recommendations, and a consistent shopping experience. When searching for omnichannel commerce platforms for this list, I look for systems that will provide easy information flow throughout your business. So, they’ll get the same service level whenever they speak with someone on your team. It’s also essential for this system to automatically update each order, return, support ticket, email, and live chat conversation.

Software Integrations

Efficient software integrations are a must for any growing business in today’s world. They should be robust and have the ability to scale as your business continues to grow. So, I look for omnichannel commerce platforms that integrate with your chosen channels, whether an ecommerce platform, social commerce platforms, or a large online marketplace. Also, it should integrate with your current business operation systems, such as your warehouse management system.

Pricing

Knowing exactly what you’re getting for your money is essential. Some platforms might use complex pricing structures to hide the real cost of using their software. I look for software vendors that allow potential users to determine what their platform can do and how much you’ll be paying for them to do it. This can include subscription models that don’t increase dramatically when you scale your usage.

What are Omnichannel Commerce Platforms?

Omnichannel commerce platforms are streamlined systems that unify sales and marketing channels to offer a cohesive customer experience. They bridge online and offline environments, like websites, physical stores, and mobile apps, allowing businesses to interact with customers consistently across all touchpoints.

The purpose is to enhance customer engagement and satisfaction but also provide businesses with integrated data insights for better decision-making and personalized service. In essence, these platforms are about connecting all channels to serve customers more effectively and efficiently.

Frequently Asked Questions

Below, I answer some of the most commonly asked questions about omnichannel commerce platform.

Additional Ecommerce Platform Reviews

I believe these additional review lists will complement your research here, particularly if you're looking for something super specific for your store. You can start with the overall best ecommerce platforms, which contain a little bit of everything ranked in an ultimate list.  

Ecommerce Platforms by Business Type 

Ecommerce Platforms by Need

What is the Best Omnichannel Commerce Platform?

83% of consumers feel that convenience is more important than ever before. Omnichannel strategies ensure your brand remains consistent throughout your sales channels while providing customers with an efficient, streamlined experience. But you can’t properly implement them without quality software to help handle a vast number of operational tasks.

You can use an omnichannel solution with several other tools to organize and operate your business and grow your sales.

If you need more suggestions, sign up for our newsletter. Here you’ll receive new information regarding the latest tools to help you in various aspects of your business. You’ll also receive advice from various ecommerce leaders.

By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.