Best Omnichannel Commerce Platforms Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
If you’re operating your business through online and offline channels, the best omnichannel commerce platforms can help you manage your store wherever you set up shop. These tools can help you sync your brick-and-mortar store, online store, and live shopping channels, providing a consistent experience for customers and making your life easier in the process.
I curated this list of the best omnichannel commerce platforms to help you understand what each platform has to offer, and to choose the right tool for your ecommerce business. The article closes with the answers to some of the FAQs about omnichannel commerce platforms, as well as a list of my selection criteria.
What are Omnichannel Commerce Platforms?
Omnichannel commerce platforms are cloud-based software that help businesses manage sales and operations throughout multiple sales channels. This software puts your products for sale on all potential touchpoints to reduce friction, increase reach, and enhance sales. For example, a brand might sell products on a website, social media shopping tab, mobile app, and online marketplace.
Overviews of the 10 Best Omnichannel Commerce Platforms
Here’s a brief description of each omnichannel commerce platform to showcase each one’s best use case, some noteworthy features, screenshots, and pricing information.
Bloomreach
Best for consistent customer experiences
Bloomreach helps retailers deliver the same experiences across all their digital touchpoints from a centralized platform.
Why I picked Bloomreach: The platform’s omnichannel engagement tools allow your teams to deliver personalized journeys throughout your channels. The drag-and-drop tool can help you control every aspect of your customer’s experiences. You can fine-tune your success with the A/B testing tool, instantly get insight into your store’s performance, and make necessary changes.
Bloomreach can help medium and large businesses understand their customers and what they want to find. The platform has a relevance engine that looks through your entire data set and uses it to ensure every customer has an experience that matches their intentions. For example, it can understand when chocolate is the product and when it’s an attribute; this means that when customers search for milk chocolate, they’ll see bars or chocolate instead of chocolate milk.
Bloomreach Standout Features and Integrations
Features include search intelligence, merchandising, product recommendations, personalized search, search engine optimization, site search, and content personalization.
Integrations include Mailchimp, Quickbooks, Bynder, Dropbox, DocuSign, Slack, Trello, Zoho, SugarCRM, Microsoft Dynamics 365, Pipedrive, Salesforce, and Zapier.
Bloomreach offers custom pricing upon request.
Pros
- Easy to use and navigate.
- Executes tasks quickly.
- Short learning curve.
Cons
- Editor needs work.
- Updates reset default settings.
SellerCloud
Best for inventory synchronization
Sellercloud provides proprietary inventory management tools that enable businesses to track what they have and where they have it.
Why I picked Sellercloud: The low inventory alerts from the platform make it easy and convenient to place orders with your supplier from the software. If you have inventory in several storage locations, the platform will assign inventory to orders using predefined criteria, such as shipping method, region, order value, and other vital attributes. Sellecloud then automatically updates your available quantities across all your sales channels.
Sellercloud is a reliable, decentralized option for businesses of any size across multiple industries. It’s highly customizable, so you can ensure its features meet your requirements. Also, its invoice customization development features can help ensure that your teams fulfill orders accurately.
Sellercloud Standout Features and Integrations
Features include product catalog, inventory management, predictive purchasing, omnichannel solutions, order management, shipping & fulfillment, financial tracking, custom order-related rules, reporting, warehouse management, and electronic data interchange.
Integrations include BigCommerce, Shopify, Shift4Shop, Magento, ShipStation, Stripe, Quickbooks, Eye4Fraud, Signifyd, Microsoft Dynamics, and Zapier.
Sellercloud costs from $1,100/month.Sellercloud offers a free demo.
Pros
- Excellent inventory management.
- Clean layout.
- Very scalable system.
Cons
- Customer support isn’t great.
- Challenging to learn.
Carat by Fiserv
Best for robust payment solutions
Carat by Fiserv is a payment solution that helps businesses enable customers to make purchases securely.
Why I picked Carat by Fiserv: The platform allows businesses to create consistent customer experiences throughout their sales channels by simplifying payments. When using Carat, you can offer customers an option to pay how they prefer- allowing your business to improve conversion rates, enhance customer satisfaction, and lower cart abandonment. You can also enable customers to choose to buy now, pay later options and spread their payments over time.
Carat works for small-to-medium businesses with high-volume sales and large companies searching for straightforward checkout experiences. Fiserv owns the Clover POS system, one of the best card processors for those with a brick-and-mortar location.
Carat Standout Features
Features include omnichannel commerce, payment acceptance, encryption and tokenization, reporting and analytics, global currency, B2B payments, and payment optimization.
Carat offers custom pricing upon request.
Pros
- Excellent electronic records.
- Automated document storage.
- Improves cost control.
Cons
- Customer service isn’t great.
- Loading times are slow.
Shopify Plus
Best sales channel selection
Shopify Plus provides ecommerce stores with additional functionality on top of its basic service, including an excellent selection of sales channels.
Why I picked Shopify Plus: The platform can help you combine your online and offline sales in one location. Specifically, you can use Shopify Plus to sell on over 100 social media platforms, 80 online marketplaces, blogs, and mobile interfaces. Shopify also regularly updates the number of sales channels it supports to reflect current trends.
Shopify Plus specifically focuses on enterprise-level brands with significant sales volumes. It gives you access to the same editor dashboard and support center as the standard Shopify service, but its additional benefits enable you to do much more. For example, those who wholesale products on a B2B level can do so without additional programming or scripting.
Shopify Plus Standout Features and Integrations
Features include global sales, headless commerce, retail and point of sale, campaigns and flash sales, B2B commerce, retail automation, payment gateways, and multiple shipping features.
Integrations include AdRoll, Brightpearl, Mailchimp, Lucky Orange, Klaviyo, Oracle NetSuite, Omnisend, Printful, Quickbooks, Rise.ai, and ShipStation.
Shopify Plus costs from $2,000/month. The platform also offers a variable fee for higher-volume companies.
Pros
- Simple design.
- Excellent customer purchase visibility.
- Fast product synchronization.
Cons
- Complex API integration.
- Very expensive.
Cloud Commerce Pro
Best for aggregating orders from every sales channel
Cloud Commerce Pro helps automate your fulfillment process to reduce costs from one system regardless of your customer’s sales channel.
Why I picked Cloud Commerce Pro: Your business can easily manage orders from multiple sales channels from anywhere and eliminate errors from manually creating picking lists. Sales from each channel will automatically update your inventory across all other channels. Cloud Commerce Pro helps your business implement flexible, automated picking and packing methods to process hundreds of daily orders that are ready for shipping.
Cloud Commerce Pro works with any sized business scale direct-to-consumer brands and increases their global market share. The platform can also help your company scale by providing marketing services to help you sell more products. These services include email marketing, social media management, influencer marketing, and web development.
Cloud Commerce Pro Standout Features and Integrations
Features include order management, order dispatching, warehouse management, CRM and messaging, shipping automation, user management, stock control, and trade order.
Integrations include Shopify, WooCommerce, Magento, Quickbooks, Xero, PayPal, Stripe, and Worldpay. They also offer an open API to connect your systems to the platform.
Price: Cloud Commerce Pro offers custom pricing upon request. Cloud Commerce Pro offers a free demo.
Pros
- Excellent customer support.
- Simple product search.
- Automates simple tasks.
Cons
- Difficult to learn.
- Bugs can cause delays.
Orckestra
Best API-based platform
Orckestra uses a comprehensive API to support the most complex business processes and grow with your company.
Why I picked Orckestra: The platform’s API can eliminate the need to change platforms by connecting to your current technology stack and creating new experiences. The API is flexible and helps customers access your inventory at every sales channel while giving you a unified view of all orders. Orckestra also provides a complete suite of commerce services and business applications to manage your omnichannel experiences.
Orckestra is a good fit for enterprise-level businesses to optimize commerce experiences for all devices and sales channels. It gives you the tools to develop the best product offerings and landing pages immediately. You can use the platform to improve your product placement with intelligent visual merchandising tools and create dynamic product collections anywhere on your storefront.
Orckestra Standout Features and Integrations
Features include experience management, product management, visual merchandising, catalog management, product collections, customer segmentation, mobile store fulfillment, and order workflows.
Integrations include an API that allows you to connect the platform to your current systems.
Orckestra offers custom pricing upon request.
Pros
- Improves store experience.
- Tracks changes and updates.
- Responsive support team.
Cons
- System updates are slow.
- No custom reporting.
SAP Commerce Cloud
Best for intelligent selling solutions
SAP Commerce Cloud is an innovative platform that helps you personalize the customer experience with intelligent solutions.
Why I picked SAP Commerce Cloud: You can use the platform to promote products that your customers value with real-time recommendations and merchandising. SAP Commerce Cloud’s insights can help you understand your customers’ requirements throughout their buying journey. The A/B testing tools can also help you meet and exceed targets to achieve your goals by fine-tuning customer experiences.
SAP Commerce Cloud works best for any business size by providing the ability to create progressive web applications for their company. Your teams can use the platform to set up catalogs in multiple languages and provide product details, such as descriptions, photos, videos, and attributes. It comes with an order management module that helps users view real-time stock availability throughout all sales channels and create sourcing and allocation rules for warehousing.
SAP Commerce Cloud Standout Features and Integrations
Features include product content management, experience management, order management, multilingual catalogs, A/B testing, machine learning, and fulfillment strategies.
Integrations include Affirm, Convert Experiences, Bloomreach, Urbantz, Alumio, CELUM, SmartHint, Segmentify, Konverse AI, Augmenteers, and CaliberMind.
SAP Commerce Cloud offers custom pricing upon request. SAP Commerce Cloud offers a demo to help you understand whether the platform is right for you.
Pros
- Straightforward user interface.
- Connects all customer touchpoints.
- Provides regular updates.
Cons
- Customization causes stability issues.
- Performance issues with large information amounts.
Elastic Path
Best for quickly creating commerce solutions
Elastic Path enables digital retail businesses to combine their capabilities with external, third-party integrations to create omnichannel commerce experiences quickly.
Why I picked Elastic Path: The platform enables businesses to use pre-made, business-ready solutions that combine Elastic Path’s capabilities, customizations, and third-party integrations to create high-level omnichannel experiences. You can create a custom solution for your requirements using the platform’s capabilities and various integrations if you want.
Elastic Path works best for large businesses and enterprise organizations that prefer to implement an omnichannel solution on the leading CMS and digital experience platforms. These include Drupal OpenText and Sitecore. Those using Adobe Marketing Cloud can create flexible omnichannel experiences with Elastic Path.
Elastic Search Standout Features and Integrations
Features include inventory control, customer accounts, activity dashboard, customer segmentation, conversion tracking, real-time data, shipping management, and order processing.
Integrations include SmartHint, GhostRetail, Drupal, Braintree, Contentful, Google Analytics, Stripe, Algolia, CoreMedia CMS, Vertex, AiBUY, and Authorize.net.
Elastic Path offers custom pricing upon request.
Pros
- Dependable and fast API.
- Easy to use.
- Highly customizable.
Cons
- Some feature bugs.
- Upgrades can cause issues.
NetSuite Commerce
Best for real-time business intelligence
NetSuite Commerce provides a completely integrated solution that connects various business aspects across multiple sales channels.
Why I picked NetSuite Commerce: The platform can connect enterprise resource planning, customer relationship management, inventory management, finance, and other vital systems to operate your business. Customer, financial, product, compliance, and relevant data is accessible through NetSuite’s dashboards and reporting tools. All of your data is in the same cloud interface, so you can receive real-time business intelligence to help you make more effective decisions.
NetSuite Commerce is suitable for medium and large enterprises that handle B2B and B2C sales. It can connect your online and in-store experiences for retailers in any industry to get a single source of customer, item, and inventory data. The vendor also has a significant selection of industry-specific software bundles with preconfigured reports, dashboards, KPIs, and other vital functions to fit your requirements.
NetSuite Commerce Standout Features and Integrations
Features include online invoice payment, account balances, product comparisons, image gallery, social sharing, customer information, order management, inventory management, marketing automation, and customer service management.
Integrations include Affirm, NetSuite CRM, Lightyear, ZoneBilling, Neuron ESB, and Pacejet.
NetSuite Commerce offers custom pricing upon request. NetSuite Commerce offers a free tour to help you determine whether the platform is right for you.
Pros
- Custom reporting features.
- Excellent inventory management.
- Outstanding customer support.
Cons
- Not easy for new users.
- Some SEO issues.
Sana Commerce
Best for B2B businesses
Sana Commerce knows what it takes to enable businesses to provide B2B customers with an experience similar to B2C environments.
Why I picked Sana Commerce: It helps B2B organizations incorporate features that buyers are used to seeing in direct-to-consumer environments. These features include custom product recommendations and simple reordering processes. The enterprise resource planning features can help you create a consistent experience and help your customers understand what you have available in real time.
Sana Commerce provides subscriptions that fit medium and large B2B organizations and helps them enhance customer loyalty. Its ERP integrations offer complete transparency and self-service to your customers. You can use Sana Commerce’s internalization features to create multiple region-specific web stores to fit your global audiences and maximize your success.
Sana Commerce Standout Features and Integrations
Features include order management, account management, invoice processing, real-time order tracking, content management, drag-and-drop designer, omnichannel purchasing, and ERP integrations.
Integrations include Authorize.net, Mailchimp, dotdigital, Microsoft Dynamics 365, SAP ERP, FedEx Ship Manager, Worldpay, Buckaroo, Opayo, and Avalara.
Sana Commerce offers custom pricing upon request. Sana Commerce offers a free demo.
Pros
- Ensures 100% website uptime.
- Optimizes products for search engines.
- Excellent training materials.
Cons
- Not many website theme choices.
- Reporting needs improvement.
The 10 Best Omnichannel Commerce Platforms Summary
| Tool | Free Option | Price | ||
|---|---|---|---|---|
| 1 | Bloomreach Best for consistent customer experiences | Not available | Pricing upon request | Visit Website |
| 2 | SellerCloud Best for inventory synchronization | Free demo | From $1,100/month | Visit Website |
| 3 | Carat by Fiserv Best for robust payment solutions | Not available | Pricing upon request | Visit Website |
| 4 | Shopify Plus Best sales channel selection | Not available | From $2,000/month | Visit Website |
| 5 | Cloud Commerce Pro Best for aggregating orders from every sales channel | Free demo | Pricing upon request | Visit Website |
| 6 | Orckestra Best API-based platform | Not available | Pricing upon request | Visit Website |
| 7 | SAP Commerce Cloud Best for intelligent selling solutions | Free demo | Pricing upon request | Visit Website |
| 8 | Elastic Path Best for quickly creating commerce solutions | Free trial available | Pricing upon request | Visit Website |
| 9 | NetSuite Commerce Best for real-time business intelligence | Free demo available | From $2,500/month + $999 license fee + $99/month access fee | Visit Website |
| 10 | Sana Commerce Best for B2B businesses | Free demo available | Pricing upon request | Visit Website |
Other Options
Here are a few more options that didn’t make the best omnichannel commerce platform list:
- Salesforce Commerce Cloud
Best for personalized shopping experiences with AI
- BigCommerce
Best for data reporting
- Adobe Commerce
Best for expanding into new countries and languages.
- Centra
Best for fashion and lifestyle brands.
- Cin7 Omni
Best enterprise resource planning platform.
- BetterCommerce
Best for simplifying technical ecommerce systems.
- Pipe17
Best for automating end-to-end processes.
- Linnworks
Best for total commerce control.
- Accumula
Best for uniting ecommerce sites with in-store POS.
- Openbravo Commerce Cloud
Best for connecting back-office functionality to one place.
How I Selected the Best Omnichannel Commerce Platforms
Perhaps you're wondering how I selected the best omnichannel commerce platforms for this list? To build this top 10 list, I evaluated and compared a wide range of omnichannel commerce platforms with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.
If you have general questions about omnichannel commerce or how to pick the best omnichannel commerce platform for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Selection Criteria
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best omnichannel commerce platform for this article:
Physical + Digital Channels
Using a platform that enables users to adapt, thrive, and compete in the modern retail space is crucial. I look for agile omnichannel commerce platforms with excellent order management capabilities. The platform should allow your business to meet customers where they are and enable your teams to conduct multiple fulfillment options. It needs to be able to optimize omnichannel order fulfillment and orchestration and give you a complete overview of your customers, inventory, payments, and orders.
Synced Inventory Management (in-store and online)
If you’re searching for an omnichannel solution for your business, you’re likely using several store locations, websites, and marketplaces to get in front of your customers. So I look for platforms that can support your need to have several inventory storage locations and for the ability for each area to focus on a specific channel. For example, the inventory in your main warehouse can focus on fulfilling online orders, or your store’s showroom supplies your point of sale.
Customer Relationship Management
A complete understanding of your customers should be a primary focus of omnichannel commerce. This will allow you to offer customers fast service, personalized recommendations, and a consistent shopping experience. When searching for omnichannel commerce platforms for this list, I look for systems that will provide easy information flow throughout your business. So, they’ll get the same service level whenever they speak with someone on your team. It’s also essential for this system to automatically update each order, return, support ticket, email, and live chat conversation.
Software Integrations:
Efficient software integrations are a must for any growing business in today’s world. They should be robust and have the ability to scale as your business continues to grow. So, I look for omnichannel commerce platforms that integrate with your chosen channels, whether an ecommerce platform, social commerce platforms, or a large online marketplace. Also, it should integrate with your current business operation systems, such as your warehouse management system.
Pricing:
Knowing exactly what you’re getting for your money is essential. Some platforms might use complex pricing structures to hide the real cost of using their software. I look for software vendors that allow potential users to determine what their platform can do and how much you’ll be paying for them to do it. This can include subscription models that don’t increase dramatically when you scale your usage.
People Also Ask
What is the Difference Between Omnichannel And Ecommerce?
What are the Key Features of Omnichannel Commerce Platforms?
What Other Commerce Platforms Should I Use?
What is the Best Omnichannel Commerce Platform?
83% of consumers feel that convenience is more important than ever before. Omnichannel strategies ensure your brand remains consistent throughout your sales channels while providing customers with an efficient, streamlined experience. But you can’t properly implement them without quality software to help handle a vast number of operational tasks.
You can use an omnichannel solution with several other tools to organize and operate your business and grow your sales.
If you need more suggestions, sign up for our newsletter. Here you’ll receive new information regarding the latest tools to help you in various aspects of your business. You’ll also receive advice from various ecommerce leaders.