The 10 Best Omnichannel Commerce Solutions Shortlist
Before we get into all the words explaining why we chose these tools, let’s first look at our picks for the best omnichannel ecommerce platforms and what they are best for.
Our one-on-one guidance will help you find the perfect fit.
The shopping experience isn't limited to one session or one device, these days. It happens over several interactions—on people's phones, in the IRL store, on the desktop, even on smart devices.
The reality of shopping today is omnichannel, and store's need to embrace it with great omnichannel commerce platforms.
Merchants (like you) need to develop amazing and seamless shopping experiences across all the channels customers use—mobile, desktop, in-store, on the whole Internet of Things (IoT). Everywhere.
To make this happen (i.e., to ensure the experience isn't some dispiriting and disjointed thing), you need to employ smart tools. We did the research with our big ecommerce brains to surface all the right omnichannel commerce platforms to level up your ecommerce (and retail) game.
Check it out.
Why Trust Our Omnichannel Commerce Platform Reviews
We’ve been testing and reviewing ecommerce software since 2021. As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions. We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent & our software review methodology.
Comparing the Best Omnichannel Ecommerce Platforms Side by Side
Here, you’ll find a pricing comparison for these top omnichannel commerce solutions, though you may need to request pricing. Find more features comparisons by clicking Compare Software below that.
Tool | Best For | Trial Info | Price | ||
---|---|---|---|---|---|
1 | Linnworks View open orders from various channels in one dashboard. | Best for centralized ecommerce management | Free demo available | From $449/month (volume-based pricing) | Website |
2 | Bloomreach Monitor customer engagement from the Bloomreach dashboard. | Best for consistent customer experiences | Not available | Pricing upon request | Website |
3 | SellerCloud Maximize product listings across all channels in the product management pages. | Best for inventory synchronization | Free demo | From $1,100/month | Website |
4 | SAP Commerce Cloud Customize your web pages with the drag-and-drop editor. | Best for intelligent selling solutions | Free demo available | Pricing upon request | Website |
5 | Shopify Plus Monitor your store’s performance across all channels using the Shopify Plus Dashboard. | Best sales channel selection | Free demo available | From $2,500/month (billed annually) | Website |
6 | Carat by Fiserv Fiserv uses machine learning to evaluate your transactions and prevent fraudulent charges before they occur. | Best for robust payment solutions | Not available | Pricing upon request | Website |
7 | NetSuite Commerce View various KPIs, including cart abandonment, from the NetSuite Commerce dashboard. | Best for real-time business intelligence | Free demo available | From $2,500/month + $999 license fee + $99/month access fee | Website |
8 | Orckestra Create simple shopping experiences with the easy-to-use content management system. | Best API-based platform | Not available | Pricing upon request | Website |
9 | Cloud Commerce Pro Manage your suppliers and pending orders. | Best for aggregating orders from every sales channel | Free demo | Pricing upon request | Website |
10 | Elastic Path Manage your product catalogs from the platform, including rules to hide or show items to a specific audience. | Best for quickly creating commerce solutions | Free trial available | Pricing upon request | Website |
Our Top 10 Picks For Best Omnichannel Commerce Platforms, Reviewed
We made it to the reviews. For these top omnichannel ecommerce platforms, find why we picked each, top features and integrations, pros and cons, and screenshots of the tools themselves.
Linnworks is a centralized ecommerce management tool that provides inventory management, order management, and multichannel listings.
Why I picked Linnworks: This omnichannel commerce platform provides seamless communication between all your sales channels and offers real-time inventory and order status visibility. The platform also provides access to a network of major shipping carriers. You can even set up automation at any stage of the order process, from inventory to fulfillment.
Designed for ecommerce sellers, multiproduct sellers, and third-party logistics providers, Linnworks integrates with many global sales channels to offer a complete solution for managing and growing your business. The platform aims to help you maintain operations and provide a consistent shopping experience for customers across all channels.
Linnworks standout features & integrations
Standout features are its robust inventory and order management system, which provides real-time visibility across all channels. The platform's multichannel listing capabilities simplify managing product listings on various sales channels. Additionally, Linnworks offers flexible automation options at any stage of the order process, from inventory updates to fulfillment, streamlining operations for busy ecommerce sellers.
Integrations include Amazon, eBay, Shopify, Walmart, UPS, Fluid Commerce, QuickBooks, ConnectBooks, FedEx, Happy Returns, Etsy, Magento, Duoplane, and more.
Pros and cons
Pros:
- Real-time analytics
- Many integrations available
- Consolidates stock control, order processing, and purchasing
Cons:
- User interface can be difficult for less tech-savvy people
- Can be pricey depending on the scale of your operation
Bloomreach helps retailers deliver the same experiences across all their digital touchpoints from a centralized platform.
Why I picked Bloomreach: The platform’s omnichannel engagement tools allow your teams to deliver personalized journeys throughout your channels. The drag-and-drop tool can help you control every aspect of your customer’s experiences. You can fine-tune your success with the A/B testing tool, instantly get insight into your store’s performance, and make necessary changes.
Bloomreach can help medium and large businesses understand their customers and what they want to find. The platform has a relevance engine that looks through your entire data set and uses it to ensure every customer has an experience that matches their intentions. For example, it can understand when chocolate is the product and when it’s an attribute; this means that when customers search for milk chocolate, they’ll see bars or chocolate instead of chocolate milk.
Bloomreach standout features & integrations
Standout features are its AI-powered relevance engine, which analyzes customer intent to deliver highly personalized experiences—such as distinguishing between 'milk chocolate' as a product and 'chocolate milk' as a query. The platform's drag-and-drop editor empowers teams to fine-tune every aspect of customer journeys with ease, while A/B testing tools provide actionable insights to optimize performance. Bloomreach's search intelligence ensures customers find exactly what they’re looking for, enhancing conversion rates and satisfaction.
Integrations include Mailchimp, QuickBooks, Bynder, Dropbox, DocuSign, Slack, Trello, Zoho, SugarCRM, Microsoft Dynamics 365, Pipedrive, Salesforce, and Zapier.
Bloomreach offers custom pricing upon request.
Pros and cons
Pros:
- Short learning curve.
- Executes tasks quickly.
- Easy to use and navigate.
Cons:
- Updates reset default settings.
- Editor needs work.
Sellercloud provides proprietary inventory management tools that enable businesses to track what they have and where they have it.
Why I picked Sellercloud: The low inventory alerts from the platform make it easy and convenient to place orders with your supplier from the software. If you have inventory in several storage locations, the platform will assign inventory to orders using predefined criteria, such as shipping method, region, order value, and other vital attributes. Sellecloud then automatically updates your available quantities across all your sales channels.
Sellercloud is a reliable, decentralized option for businesses of any size across multiple industries. It’s highly customizable, so you can ensure its features meet your requirements. Also, its invoice customization development features can help ensure that your teams fulfill orders accurately.
Sellercloud standout features & integrations
Standout features are its customizable inventory management tools, which allow businesses to track stock across multiple locations and automatically assign inventory to orders based on predefined criteria like region, shipping method, and order value. The platform's predictive purchasing feature makes reordering seamless with low inventory alerts, ensuring you’re always stocked. Additionally, Sellercloud’s invoice customization tools help streamline order fulfillment and improve accuracy for your team.
Integrations include BigCommerce, Shopify, Shift4Shop, Magento, ShipStation, Stripe, QuickBooks, Eye4Fraud, Signifyd, Microsoft Dynamics, and Zapier.
Sellercloud costs from $1,100/month. They also offer a free demo.
Pros and cons
Pros:
- Very scalable system.
- Clean layout.
- Excellent inventory management.
Cons:
- Challenging to learn.
- Customer support isn’t great.
SAP Commerce Cloud is an innovative platform that helps you personalize the customer experience with intelligent solutions.
Why I picked SAP Commerce Cloud: You can use the platform to promote products that your customers value with real-time recommendations and merchandising. SAP Commerce Cloud’s insights can help you understand your customers’ requirements throughout their buying journey. The A/B testing tools can also help you meet and exceed targets to achieve your goals by fine-tuning customer experiences.
SAP Commerce Cloud works best for any business size by providing the ability to create progressive web applications for their company. Your teams can use the platform to set up catalogs in multiple languages and provide product details, such as descriptions, photos, videos, and attributes. It comes with an order management module that helps users view real-time stock availability throughout all sales channels and create sourcing and allocation rules for warehousing.
SAP Commerce Cloud standout features & integrations
Standout features are its ability to personalize customer experiences with real-time product recommendations and merchandising powered by intelligent insights. The platform’s multilingual catalog capabilities allow businesses to create detailed, localized product information, including descriptions, photos, videos, and attributes, to reach a global audience. Additionally, the order management module offers real-time stock availability across sales channels and advanced features like sourcing and allocation rules for efficient warehousing.
Integrations include Affirm, Convert Experiences, Bloomreach, Urbantz, Alumio, CELUM, SmartHint, Segmentify, Konverse AI, Augmenteers, and CaliberMind.
SAP Commerce Cloud offers custom pricing upon request. SAP Commerce Cloud offers a demo to help you understand whether the platform is right for you.
Pros and cons
Pros:
- Provides regular updates.
- Connects all customer touchpoints.
- Straightforward user interface.
Cons:
- Performance issues with large information amounts.
- Customization causes stability issues.
Shopify Plus provides ecommerce stores with additional functionality on top of its basic service, including an excellent selection of sales channels.
Why I picked Shopify Plus: The platform can help you combine your online and offline sales in one location. Specifically, you can use Shopify Plus to sell on over 100 social media platforms, 80 online marketplaces, blogs, and mobile interfaces. Shopify also regularly updates the number of sales channels it supports to reflect current trends.
Shopify Plus specifically focuses on enterprise-level brands with significant sales volumes. It gives you access to the same editor dashboard and support center as the standard Shopify service, but its additional benefits enable you to do much more. For example, those who wholesale products on a B2B level can do so without additional programming or scripting.
Shopify Plus standout features & integrations
Standout features are its ability to unify online and offline sales, allowing businesses to manage all transactions from a single platform. The platform supports sales on over 100 social media platforms and 80 online marketplaces, ensuring businesses can reach customers wherever they shop. Shopify Plus also simplifies B2B sales with built-in wholesale capabilities, eliminating the need for additional programming or scripting, which is ideal for enterprise-level brands with high sales volumes.
Integrations include AdRoll, Brightpearl, Mailchimp, Lucky Orange, Klaviyo, Oracle NetSuite, Omnisend, Printful, QuickBooks, Rise.ai, and ShipStation.
Shopify Plus costs from $2,000/month. The platform also offers a variable fee for higher-volume companies.
Pros and cons
Pros:
- Fast product synchronization.
- Excellent customer purchase visibility.
- Simple design.
Cons:
- Very expensive.
- Complex API integration.
Carat by Fiserv is a payment solution that helps businesses enable customers to make purchases securely.
Why I picked Carat by Fiserv: The platform allows businesses to create consistent customer experiences throughout their sales channels by simplifying payments. When using Carat, you can offer customers an option to pay how they prefer—allowing your business to improve conversion rates, enhance customer satisfaction, and lower cart abandonment. You can also enable customers to choose to buy now, pay later options and spread their payments over time.
Carat works for small-to-medium businesses with high-volume sales and large companies searching for straightforward checkout experiences. Fiserv owns the Clover POS system, one of the best card processors for those with a brick-and-mortar location.
Carat by Fiserv standout features & integrations
Standout features are its flexibility in payment acceptance, allowing businesses to offer customers their preferred payment methods—including buy now, pay later options—resulting in improved conversion rates and reduced cart abandonment. The platform’s encryption and tokenization features ensure secure transactions, protecting customer data and minimizing fraud risk. Additionally, Carat supports omnichannel commerce, enabling seamless payment experiences across in-store, online, and mobile channels for a consistent customer journey.
Integrations include Clover POS (owned by Fiserv) and other integrations to support seamless payment processing across multiple channels.
Carat offers custom pricing upon request.
Pros and cons
Pros:
- Improves cost control.
- Automated document storage.
- Excellent electronic records.
Cons:
- Loading times are slow.
- Customer service isn’t great.
NetSuite Commerce provides a completely integrated solution that connects various business aspects across multiple sales channels.
Why I picked NetSuite Commerce: The platform can connect enterprise resource planning, customer relationship management, inventory management, finance, and other vital systems to operate your business. Customer, financial, product, compliance, and relevant data is accessible through NetSuite’s dashboards and reporting tools. All of your data is in the same cloud interface, so you can receive real-time business intelligence to help you make more effective decisions.
NetSuite Commerce is suitable for medium and large enterprises that handle B2B and B2C sales. It can connect your online and in-store experiences for retailers in any industry to get a single source of customer, item, and inventory data. The vendor also has a significant selection of industry-specific software bundles with preconfigured reports, dashboards, KPIs, and other vital functions to fit your requirements.
NetSuite Commerce standout features & integrations
Standout features are its fully integrated suite that connects ERP, CRM, inventory management, finance, and other critical systems into one unified platform. The real-time business intelligence provided through dashboards and reporting tools ensures data-driven decision-making.
Additionally, NetSuite Commerce offers industry-specific software bundles with preconfigured reports, KPIs, and dashboards, allowing businesses to tailor the platform to their unique needs while seamlessly unifying online and in-store experiences.
Integrations include Affirm, NetSuite CRM, Lightyear, ZoneBilling, Neuron ESB, and Pacejet.
NetSuite Commerce offers custom pricing upon request. NetSuite Commerce offers a free tour to help you determine whether the platform is right for you.
Pros and cons
Pros:
- Outstanding customer support.
- Excellent inventory management.
- Custom reporting features.
Cons:
- Some SEO issues.
- Not easy for new users.
Orckestra uses a comprehensive API to support the most complex business processes and grow with your company.
Why I picked Orckestra: The platform’s API can eliminate the need to change platforms by connecting to your current technology stack and creating new experiences. The API is flexible and helps customers access your inventory at every sales channel while giving you a unified view of all orders. Orckestra also provides a complete suite of commerce services and business applications to manage your omnichannel experiences.
Orckestra is a good fit for enterprise-level businesses to optimize commerce experiences for all devices and sales channels. It gives you the tools to develop the best product offerings and landing pages immediately. You can use the platform to improve your product placement with intelligent visual merchandising tools and create dynamic product collections anywhere on your storefront.
Orckestra standout features & integrations
Standout features are its flexible API, which integrates seamlessly with your existing technology stack to create new experiences and streamline operations without the need for a platform change. The platform also offers advanced visual merchandising tools, enabling you to optimize product placement and create dynamic product collections anywhere on your storefront.
Additionally, Orckestra provides robust mobile store fulfillment features, empowering teams to manage omnichannel orders efficiently across all devices and sales channels.
Integrations include a comprehensive API that allows seamless connections to your current systems.
Orckestra offers custom pricing upon request.
Pros and cons
Pros:
- Responsive support team.
- Tracks changes and updates.
- Improves store experience.
Cons:
- No custom reporting.
- System updates are slow.
Cloud Commerce Pro helps automate your fulfillment process to reduce costs from one system regardless of your customer’s sales channel.
Why I picked Cloud Commerce Pro: Your business can easily manage orders from multiple sales channels from anywhere and eliminate errors from manually creating picking lists. Sales from each channel will automatically update your inventory across all other channels. Cloud Commerce Pro helps your business implement flexible, automated picking and packing methods to process hundreds of daily orders that are ready for shipping.
Cloud Commerce Pro works with any sized business scale direct-to-consumer brands and increases their global market share. The platform can also help your company scale by providing marketing services to help you sell more products. These services include email marketing, social media management, influencer marketing, and web development.
Cloud Commerce Pro standout features & integrations
Standout features are its robust automation capabilities, allowing businesses to streamline fulfillment processes, from automated picking and packing to real-time inventory updates across all sales channels. The platform’s order management tools reduce manual errors and simplify processing high order volumes daily.
Additionally, Cloud Commerce Pro supports business growth with marketing services such as email campaigns, social media management, influencer marketing, and web development, making it a unique solution for scaling direct-to-consumer brands.
Integrations include Shopify, WooCommerce, Magento, QuickBooks, Xero, PayPal, Stripe, and Worldpay. An open API is also available for custom connections.
Price: Cloud Commerce Pro offers custom pricing upon request. Cloud Commerce Pro offers a free demo.
Pros and cons
Pros:
- Automates simple tasks.
- Simple product search.
- Excellent customer support.
Cons:
- Bugs can cause delays.
- Difficult to learn.
Elastic Path enables digital retail businesses to combine their capabilities with external, third-party integrations to create omnichannel commerce experiences quickly.
Why I picked Elastic Path: The platform enables businesses to use pre-made, business-ready solutions that combine Elastic Path’s capabilities, customizations, and third-party integrations to create high-level omnichannel experiences. You can create a custom solution for your requirements using the platform’s capabilities and various integrations if you want.
Elastic Path works best for large businesses and enterprise organizations that prefer to implement an omnichannel solution on the leading CMS and digital experience platforms. These include Drupal OpenText and Sitecore. Those using Adobe Marketing Cloud can create flexible omnichannel experiences with Elastic Path.
Elastic Search Standout Features and Integrations
Features include inventory control, customer accounts, activity dashboard, customer segmentation, conversion tracking, real-time data, shipping management, and order processing.
Integrations include SmartHint, GhostRetail, Drupal, Braintree, Contentful, Google Analytics, Stripe, Algolia, CoreMedia CMS, Vertex, AiBUY, and Authorize.net.
Elastic Path offers custom pricing upon request.
Pros and cons
Pros:
- Highly customizable.
- Easy to use.
- Dependable and fast API.
Cons:
- Upgrades can cause issues.
- Some feature bugs.
Other Omnichannel Commerce Platforms
Here are a few more options that didn’t make the best omnichannel commerce platform list:
- Sana Commerce
For B2B businesses
- Salesforce Commerce Cloud
For personalized shopping experiences with AI
- BigCommerce
For data reporting
- Adobe Commerce
For expanding into new countries and languages.
- Centra
For fashion and lifestyle brands.
- BetterCommerce
For simplifying technical ecommerce systems.
- Cin7 Omni
Enterprise resource planning platform.
- Pipe17
For automating end-to-end processes.
- Commerce Studio by 1440
For consolidating all ecommerce integrations.
- Openbravo Commerce Cloud
For connecting back-office functionality to one place.
Related Ecommerce Software Reviews
If you still haven't found what you're looking for here, check out these related ecommerce tools that we've tested and evaluated.
- Ecommerce Platforms
- Inventory Management Software
- Payment Processing Software
- Shopping Cart Solutions
- Order Management Systems
- Warehouse Management Software
Our Selection Criteria for Omnichannel Commerce Platforms
Selecting the right omnichannel commerce platform is all about balancing functionality, usability, and value.
After extensive trials and research, we've come up with a weighted scoring system that helps you assess platforms based on what matters most. Here’s the breakdown:
Core functionality (25% of total weighting score)
Here is your foundation. A great platform needs to cover the basics with strong core features that keep your business running smoothly:
- Inventory management that syncs across all sales channels.
- Unified customer profiles that track every interaction across touchpoints.
- Seamless integration of both online and offline sales channels.
- Real-time analytics and reporting to make data-driven decisions.
- Flexible payment and checkout options to suit a variety of customer preferences.
Additional standout features (25% of total weighting score)
The little extras help differentiate a platform. These are the bells and whistles that add extra value and can give you a competitive edge:
- Advanced AI and machine learning capabilities for personalized shopping experiences.
- Robust multi-channel selling features to extend reach beyond the online store.
- Innovative AR/VR experiences for product visualization.
- Sustainable and eco-friendly shipping options integration.
- Blockchain technology for secure and transparent transactions.
Usability (10% of total weighting score)
This is crucial because if the platform isn’t easy to use, your team won’t be able to leverage its features effectively:
- An intuitive interface that your team can learn quickly.
- Simple navigation for efficient workflows.
- Streamlined product management tools for fast updates and edits.
- A smooth order management process that keeps things moving without delays.
Onboarding (10% of total weighting score)
Ensure you can hit the ground running without getting bogged down in a complicated setup process:
- Comprehensive training materials for new users.
- User-friendly setup wizards that guide you through the process.
- Effective customer onboarding support to troubleshoot issues.
- Customization templates that help you get things set up faster.
Customer support (10% of total weighting score)
Great support is the safety net you’ll need when things don’t go as planned:
- 24/7 live support to assist with any urgent issues.
- A well-organized online knowledge base with FAQs and guides.
- A responsive customer service team that’s quick to resolve problems.
- Community forums where you can ask questions and get advice from peers.
Value for money (10% of total weighting score)
You need to make sure you’re getting a good deal without overpaying for features you don’t need:
- Transparent pricing models that clearly show what you’re paying for.
- Competitive pricing relative to the platform’s features and capabilities.
- Scalability without excessive cost increases as your business grows.
- Free trial or demo availability so you can test the platform before committing.
Customer reviews (10% of total weighting score)
These provide real-world feedback from users who’ve been in your shoes:
- High overall satisfaction rates indicating a positive experience.
- Positive feedback on the platform’s ease of use and setup process.
- Testimonials praising customer support and responsiveness.
- Favorable comparisons to competitors in terms of both value and features.
By weighing these criteria, you can feel confident that the platform you choose won’t just meet your current needs but will help propel your business forward with enhanced capabilities and customer support.
What is an Omnichannel Commerce Platform?
An omnichannel commerce platform is a solution that helps businesses deliver a seamless shopping experience across multiple channels, including online stores, mobile apps, social media, and brick-and-mortar locations.
Unlike a multichannel approach—where each channel operates independently—omnichannel commerce ensures that all customer touchpoints are interconnected, providing a consistent, unified experience.
For example, imagine a customer browsing a product on their phone while commuting, adding it to their cart, and then purchasing it later from their laptop without any interruptions or re-entry of information.
The goal is to make transitions between channels so smooth that customers don’t even notice. At its core, an omnichannel platform centralizes the management of your sales, inventory, customer data, and marketing strategies across all channels.
How to Choose an Omnichannel Commerce Platform
With so many omnichannel commerce platforms out there, it can feel overwhelming to figure out which one is the right fit for your business.
As you start shortlisting, trialing, and testing platforms, keep these key considerations in mind:
- What problem are you trying to solve? Start by identifying the gaps in your current omnichannel setup. Are you struggling with inventory sync? Lacking a seamless customer experience across channels? Understanding the problem will help clarify the must-have features your new platform needs to deliver.
- Who will need to use it? Think about who’s going to be hands-on with the software. Will it just be your ecommerce team, or does the whole organization need access? If many departments will use it, ease of use becomes a priority. If it’s just for your ecommerce pros, speed and advanced functionality may top the list.
- What other tools does it need to work with? Consider your current tech stack—what’s staying, what’s going, and what needs to integrate seamlessly. Does the platform need to sync with accounting, CRM, or HR systems? Maybe you’re consolidating multiple tools into one powerhouse solution. Whatever the case, make sure the new platform plays nice with the tools you plan to keep.
- What outcomes are important? Rather than just comparing endless features, focus on the outcomes you want to achieve. Do you need more visibility into performance? A better customer experience? Faster order fulfillment? Knowing what success looks like will help you avoid wasting time on tools that don’t move the needle.
- How does it fit into your organization? Even the most popular platform might not work for your business if it doesn’t mesh with your workflows. Take time to assess your current processes, figure out what’s working (and what’s not), and choose a tool that enhances your operations—not one that complicates them.
Trends in Omnichannel Commerce Platforms for 2025
2025 is right around the corner, and omnichannel commerce platforms are evolving rapidly to keep pace with technological advancements and shifting consumer expectations.
Here are the top trends shaping the future of omnichannel commerce:
- Hyper-personalization. The rise of AI and machine learning is pushing personalization to new heights. Platforms are using vast amounts of customer data—from browsing history to real-time behaviors—to predict what customers need before they even know it. This makes shopping experiences feel uniquely tailored and drives deeper customer loyalty.
- Augmented reality (AR) shopping. AR continues to blur the lines between online and in-store shopping. In 2025, expect more platforms to integrate AR features, allowing customers to virtually try on products or visualize them in their homes. This boosts confidence in purchases and enhances the shopping experience, making online shopping feel more interactive and personal.
- Voice commerce. With voice assistants like Alexa and Google Assistant becoming ubiquitous, voice commerce is set to explode. Shoppers are increasingly using voice commands to browse, purchase, and reorder products, offering a hands-free and convenient shopping experience that fits seamlessly into busy lifestyles.
- Social commerce. Social media platforms are no longer just for browsing—they’re fully-fledged shopping channels. With features like in-app checkout and influencer-driven marketing, social commerce is becoming a powerful tool for businesses to meet customers where they already are. Expect platforms like Instagram and TikTok to continue innovating in this space, driving both discovery and conversion.
- Sustainability and eco-friendly practices. With consumers more eco-conscious than ever, sustainability is becoming a key differentiator for brands. Platforms are integrating features that allow customers to choose eco-friendly shipping options, track the environmental impact of their purchases, and engage with brands that prioritize ethical production. Retailers that embrace this trend will foster stronger customer loyalty.
- Blockchain for transparency. Blockchain technology is gaining momentum in the retail world for its ability to offer transparent supply chains and secure transactions. By 2025, customers will expect to trace the origins of their products from manufacturing to delivery, building trust and ensuring data security throughout the purchase process.
As these trends gain traction, omnichannel commerce platforms will become even more integrated, personalized, and sustainable, setting new standards for customer experience and operational efficiency.
Features of Omnichannel Commerce Platforms
Omnichannel commerce platforms offer a range of features that enable businesses to provide a seamless shopping experience across multiple channels. These features are designed to meet the expectations of modern consumers and optimize operational efficiency:
- Centralized inventory management. Real-time inventory synchronization across all channels ensures accurate stock levels in both online and physical stores, preventing stockouts and overstocking.
- Unified customer profiles. Collects and integrates customer data from every touchpoint, allowing businesses to deliver personalized marketing, sales, and service experiences based on a holistic view of the customer.
- Cross-channel order management. Facilitates managing orders from various channels through a single interface, streamlining fulfillment processes and improving customer satisfaction by offering flexible pickup and delivery options.
- Integrated point of sale (POS) systems. Synchronizes in-store transactions with online and mobile platforms, ensuring a unified and cohesive shopping experience for both customers and staff.
- Customer relationship management (CRM). Provides tools for managing interactions and relationships with customers, helping to increase engagement and loyalty across all channels.
- Multichannel marketing. Supports marketing efforts across email, social media, SMS, and more, allowing businesses to reach customers with consistent messaging wherever they are.
- Personalization engines. Uses AI to deliver personalized content, product recommendations, and special offers, enhancing the shopping experience across all customer interactions.
- Social commerce capabilities. Integrates with platforms like Instagram, TikTok, and Facebook, allowing businesses to sell directly through social media and leverage the power of social shopping.
- Mobile optimization. Ensures that all customer touchpoints, from browsing to checkout, are fully optimized for mobile devices, catering to the growing number of mobile shoppers.
- Analytics and reporting tools. Provides insights into customer behavior, sales trends, and channel performance, empowering businesses to make data-driven decisions and optimize their operations.
- Flexible payment solutions. Offers multiple payment options, including digital wallets and buy-now-pay-later services, making the checkout process smooth and convenient for customers.
- Ecosystem integration. Seamlessly connects with third-party apps and services, such as ERP systems, logistics providers, and product management tools, enhancing operational efficiency.
- Customer support and service. Includes tools for omnichannel customer support, such as live chat, AI-driven chatbots, and integrated ticketing systems, ensuring consistent service across all touchpoints.
- Augmented reality (AR) and virtual reality (VR). Integrates AR and VR technologies to create immersive shopping experiences, allowing customers to try products virtually before purchasing.
- Sustainability features. Offers options like carbon-neutral shipping and products from ethical sources, enabling customers to make environmentally conscious choices while shopping.
Benefits of Omnichannel Commerce Platforms
An omnichannel commerce platform provides a strategic advantage in today’s fast-paced, digitally-driven market by seamlessly integrating shopping channels for a unified customer experience.
Here are the key benefits of implementing an omnichannel commerce platform:
- Enhanced customer experience. Omnichannel platforms provide a seamless, consistent shopping experience across all channels. Customers can move effortlessly between platforms—whether it’s online, mobile, or in-store—without losing their preferences or context, leading to higher satisfaction and loyalty.
- Increased sales and revenue. Customers who engage through multiple channels tend to spend more than single-channel shoppers. By offering more ways to purchase and making it easy to switch between channels, businesses can encourage more frequent purchases, leading to increased sales and revenue.
- Improved inventory management. Real-time inventory visibility across all channels allows businesses to efficiently manage stock, reducing the risk of stockouts or overstocking. This means customers can always find what they need, regardless of whether they’re shopping online or in a physical store.
- Data-driven insights. Collecting data from multiple touchpoints gives businesses a deeper understanding of customer behavior. This allows for better personalization, more targeted marketing, and improved decision-making, which can enhance both customer engagement and business outcomes.
- Operational efficiency. By integrating processes and systems across channels, businesses can streamline operations, from order management to customer service. This efficiency reduces costs and frees up resources for innovation and growth
Cost & Pricing for Omnichannel Commerce Platforms
Omnichannel platforms come with a variety of pricing tiers, each offering different levels of functionality to meet the needs of businesses, from small startups to large enterprises.
Below is a breakdown of the typical pricing tiers, along with the features and the types of businesses that would benefit the most from each option:
Plan comparison table for omnichannel commerce platforms
Plan Type | Average Price | Common Features Included | Best For |
---|---|---|---|
Free Option | $0 | Limited product listings, basic inventory management, access to community forums, and minimal reporting capabilities. | Small businesses or startups testing the waters |
Starter | $50 - $150 per month | Basic inventory management, single-channel integration, entry-level CRM, basic analytics, and email or community support. | Small businesses primarily selling on one or two channels |
Professional | $300 - $1,000 per month | Multi-channel integrations, advanced CRM tools, cross-channel order management, automation, and phone/email support. | Growing businesses expanding into multiple sales channels |
Enterprise | $1,000 - $10,000+ per month | Customizable features, API access, advanced personalization, unified commerce capabilities, dedicated account manager, and 24/7 priority support. | Large businesses with complex, global operations needing scalability and customization |
Additional costs to consider
- Transaction fees. Some platforms charge a percentage of each sale, which can add up depending on your transaction volume.
- Customization and integrations. Advanced integrations or custom-built features may involve extra development fees.
- Premium support. Platforms often include basic support, but 24/7 or priority support options typically cost extra.
Free trial/demo availability. Most platforms, such as Shopify Plus or BigCommerce, offer free trials or demo periods, typically lasting 14 to 30 days, allowing businesses to evaluate the platform before committing to a subscription.
Choosing the right plan will depend on your business size, complexity, and future growth plans.
Smaller businesses can benefit from lower-cost plans, while larger organizations may need enterprise-level tools for seamless omnichannel management.
Omnichannel Commerce Platforms FAQs
You got questions, presumably, so we got answers. As this is not a live venue (I wrote this at least a few hours before you are reading it, likely longer), we came up with your assumed questions ourselves.
What’s the difference between multichannel and omnichannel commerce?
Multichannel commerce involves selling across various channels, but these channels often operate independently. Omnichannel commerce, however, connects all channels, ensuring a seamless experience for customers as they move from one platform to another. For example, customers can start a purchase on a mobile app and finish it in-store, with all data and preferences synchronized.
How do I determine which omnichannel platform is best for my business?
The right platform depends on your business size and complexity:
- Small businesses: Look for easy-to-use, low-cost platforms with essential features like inventory management and basic CRM.
- Growing businesses: Prioritize platforms with multi-channel integration, advanced automation, and CRM tools.
- Enterprises: Opt for customizable platforms that offer scalability, API access, and advanced analytics.
How difficult is it to integrate an omnichannel platform with my current systems?
Most modern platforms offer integrations with popular systems such as:
- POS and CRM systems: Shopify Plus and BigCommerce offer native integrations for easy management.
- Custom APIs: Some enterprise platforms may require custom API development for unique business needs.
- Consideration: Always check if the platform supports your existing tools before committing.
How long does it take to implement an omnichannel commerce platform?
Implementation time varies based on platform complexity:
- Basic setups: A few weeks for small businesses with simple needs.
- Larger enterprises: Several months if extensive integrations, custom features, and multiple channels are involved.
- Many platforms offer onboarding support, setup wizards, and training resources to speed up the process.
How do omnichannel platforms help with international expansion?
Many platforms offer features designed for international growth, such as:
- Multi-language support and currency conversion tools.
- Global inventory synchronization to ensure product availability across borders.
- Tax calculation tools to simplify cross-border compliance.
Additional Ecommerce Platform Reviews
I believe these additional review lists will complement your research here, particularly if you're looking for something super specific for your store. You can start with the overall best ecommerce platforms, which contain a little bit of everything ranked in an ultimate list.
Ecommerce Platforms by Business Type
- SaaS Ecommerce Platforms
- B2B Ecommerce Platforms
- Ecommerce Marketplace Platforms
- Subscription Ecommerce Platforms
- Ecommerce Platforms For Small Businesses
- International Ecommerce Platforms
Ecommerce Platforms by Need
- Headless Ecommerce Platforms
- Easiest Ecommerce Platforms
- Enterprise Ecommerce Platforms
- Free Ecommerce Platforms
- Open Source Ecommerce Platforms
- Social Commerce Platforms
- Cheap Ecommerce Platforms
- Hosted Ecommerce Platforms
- Ecommerce Platforms In Canada
Go Beyond the Multichannel Mindset
83% of consumers feel that convenience is more important than ever before.
You know what's convenient? A consistent shopping experience no matter where they are—the bus, grandma's house, the office, poking at the smart fridge, whatever.
As expectations from shoppers increase, retail brands need to respond to stay relevant and beloved. Great omnichannel commerce solutions make that possible for brands big and small.
So, find one above and start getting all seamless with your bad self.
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