Ecommerce is big business—and growing fast! Online retail sales now amount to 4.9 Trillion U.S dollars worldwide and these numbers are forecast to grow by over 50% within the next four years. So if you’re looking to get a piece of the action, there’s still a lot of opportunity available.
Ecommerce marketplace platform software can help you turn the opportunity into profit. In this article, I’ll review the best software applications in this niche to save you the headache of endless research. You can take a shortcut and discover the top picks right here.
What are Ecommerce Marketplace Platforms?
Ecommerce marketplace platforms are online marketplaces where multiple third-party sellers can offer their products and services to customers. These platforms facilitate transactions between buyers and sellers, providing a centralized location for product listings, payment processing, and order fulfillment. Examples of ecommerce marketplace platforms include Amazon, eBay, Etsy, Taobao, Walmart, and Alibaba. These platforms typically charge sellers a commission or listing fee for using their platform, while customers benefit from a wide selection of products and competitive pricing. They may also be called "multi vendor marketplace platforms."
Lightspeed is a cloud-based ecommerce marketplace platform that’s perfect for small to mid-sized businesses who want to start selling right away. Once you set up your store, you can immediately sell on social media platforms like TikTok, Facebook, and Instagram, as well as Amazon, eBay, Google Shopping, and Walmart.
Why I picked Ecwid: Lightspeed Ecommerce has an awesome drag-and-drop website builder that doesn’t require any coding experience to get started. Non-technical users can easily design and customize their online stores. Lightspeed also has advanced inventory management features, including product variants and bundling, allowing you to really customize how your products are purchased.
Lightspeed’s built-in SEO tools help you to boost conversion rates. Features like abandoned cart emails can help your customers come back for more. And their Lightspeed Retail feature allows you to sync products between a bricks-and-mortar store and your ecommerce storefront.
Ecwid Standout Features and Integrations
Features that make them worthy of a place on this list include omnichannel selling across every platform you can imagine (Facebook, Google, Amazon, ShopApp) and 50+ marketing app integrations like Google Tag Manager, Intercom, and HelpfulCrowd. One thing to be mindful of is that many of their integrations cost extra. However, you may save those costs in shipping fees, as Ecwid offers group Discount Shipping Labels for USPS.
Integrations include a wide variety of platforms like Amazon, eBay, Walmart, Printful, ShippingEasy, Zoho CRM, Salesforce, bindCommerce, Quickbooks, Kliken Stats, UniSender, HubSpot, and ZenDesk. Many additional integrations are available by connecting a paid Zapier account.
- Fully integrated retail solution (off/online)
- Easy-to-personalize website templates
- Point-of-sale system built-in
- Some customization limitations
- Customer service is slow
BigCommerce is an eCommerce platform for online businesses. The platform provides users with a powerful suite of features that help them build an effective online presence, attract more customers, and increase sales.
Why I picked BigCommerce: Its intuitive drag-and-drop interface makes it easy for users to customize their store’s look without needing any technical knowledge. The platform provides robust security measures like SSL encryption, so customers feel safe buying from a user’s store. Users can manage all sales channels from one place without needing multiple accounts or logins. They can also connect with leading shipping carriers for real-time shipping quotes and analytics tools such as Google Analytics for tracking customer behavior on their websites.
Because the platform is open source, the staging environment allows businesses to preview and test changes before they go live, ensuring that any changes made to the online store won’t affect existing customers already shopping there. With this feature, companies can verify that all the website buttons, menus, and shopping cart checkout processes are working correctly before making major updates to the site.
BigCommerce Standout Features and Integrations
Features include its headless commerce approach, which allows users to decouple the front-end presentation layer from the back-end commerce functionalities. This provides greater flexibility for developers to create custom front-end experiences using different technologies, while still leveraging BigCommerce's robust e-commerce features on the back end. Plus, BigCommerce's native support for multi-currency and multi-language is a unique feature that enables businesses to reach global audiences. Users can display prices, content, and checkout processes in multiple currencies and languages, catering to international customers.
Integrations include Quickbooks, Mailchimp, ShipStation, ShipperHQ, 2Checkout, Xero, Stripe, HubSpot Marketing Hub, Keap, Meta for Business, Skubana, PayPal, Yotpo, and Zoho CRM.
- Broad user community online for tips & help
- SEO tools built-in
- Social commerce compatible (Facebook, TikTik, Pinterest)
- Some may not like the revenue-led billing structure
- Email integration better than their built-in option
Nautical Commerce is a modern platform designed specifically for multi-vendor ecommerce. The native self-service tools make it easy for vendors to sign up, while the API helps with importing products from existing catalogs. The software equips you with content management tools to facilitate catalog and inventory control.
Why I Picked Nautical Commerce: Nautical Commerce offers a unique and specialized niche for an on-demand multi-vendor marketplace platform, catering to maritime enthusiasts, boaters, and ocean-related businesses. This platform can connect buyers with a diverse range of sellers offering products and services such as boat rentals, marine equipment, fishing gear, sailing lessons, waterfront accommodations, and more. By focusing on nautical-themed offerings, the platform can create a tailored shopping experience, attract a passionate user base, and provide a comprehensive hub for all things maritime, enhancing customer engagement and loyalty within this specific market segment.
Automated record-keeping tools assist experts in organizing and storing operational data. The reporting and analysis tools give real-time visibility into process flows to drive better decision-making. Nautical Commerce also provides visibility into market trends in your niche.
Nautical Commerce Standout Features & Integrations
Features include maintaining the buying standards akin to single-vendor ecommerce while navigating increased complexity is paramount. Through Nautical's adaptable marketplace and dropshipping platform, you can guarantee a buying experience that consistently surpasses customer expectations. Beyond the customer satisfaction aspect, it's equally vital to ensure seamless seller participation in your marketplace or dropshipping operation. Nautical's thoughtfully designed seller portal and integrations establish smooth connections with your platform, freeing sellers from time-consuming product uploads.
Integrations include Shopify and ShipStation.
- Feature-rich ecommerce platform
- Headless multi-vendor commerce platform
- Marketplace or dropshipping options
- More native integrations welcomed
- Relatively new product = growing pains
Spryker is an ecommerce software platform designed for managing B2B, B2C, and other digital marketplaces across multiple interfaces, devices, and customer touchpoints. Thanks to the white-labeling capabilities, organizations can create personalized online store designs to handle products, stocks, or catalogs.
Why I Picked Spryker: Spryker stands out with its modular commerce architecture, which empowers businesses to customize, extend, and replace specific components without affecting the entire system. This flexibility allows for rapid innovation and tailored solutions while maintaining a high level of stability and scalability.
Spryker includes a content management system featuring templates with predefined slots. These allow sellers to easily update product SKUs, product category IDs, page titles, and ecommerce website elements. Additional features include split delivery, GDPR compliance, and configurable modules. Sellers can also leverage wishlists, ratings, and discount tools. Various reporting and analytics options give managers insights into customer emails, revenue, product performance, and other metrics.
Spryker Standout Features & Integrations
Features include its comprehensive business process automation capabilities. This includes workflow orchestration, order management, and complex business rule automation. This unique functionality streamlines operations, reduces manual intervention, and enhances efficiency, making it especially valuable for enterprises with intricate processes. Plus, Spryker's headless commerce approach separates the front-end presentation layer from the back-end commerce logic. This enables businesses to deliver consistent and immersive customer experiences across various touchpoints, from web and mobile to IoT devices.
Integrations include PayPal, LiveChat, and TrustPilot.
- Modular & flexible implementation
- Headless ecommerce solution
- Robust, innovative commerce system
- Hard learning curve
- Some UI complexity
Ultra Commerce is a headless, agile ecommerce platform for everything from B2B manufacturers to D2C and retail, food, and beverage. Features include support for subscription commerce, selling tools, analytics, and automation.
Why I Picked Ultra Commerce: Ultra Commerce shines as an outstanding agile ecommerce system due to its inherent flexibility and modular architecture, allowing businesses to rapidly adapt to evolving market demands. With its innovative microservices-based approach, Ultra Commerce empowers organizations to seamlessly integrate, customize, and extend various functionalities without disrupting the entire system. This unique feature enables businesses to deploy new features, scale resources, and pivot their strategies swiftly, ensuring a responsive and adaptable ecommerce ecosystem that aligns with dynamic market trends, all while maintaining the highest standards of performance, security, and customer experience.
Ultra Commerce creates an entire ecommerce ecosystem, covering everything from search to shipping. The software integrates with back-office, accounting, and pricing systems to provide a complete shop-to-ship solution. Ultra Commerce supports headless commerce, meaning that you can create an aesthetically pleasing storefront experience without encumbering the backend mechanics of ecommerce management. Technical features include full-coverage APIs, accessible development environments, and starter kits.
Ultra Commerce Standout Features & Integrations
Features include decoupled microservices architecture, allowing businesses to independently manage and scale various components of their ecommerce ecosystem. This modular approach enables seamless customization, integration, and updates without disrupting the entire system, fostering unparalleled agility and adaptability. Plus, its dynamic experience orchestrator, which empowers businesses to tailor personalized customer journeys across various touchpoints. This includes real-time adjustments to product recommendations, pricing, and content presentation, enhancing engagement and conversion rates while reflecting a deep understanding of individual customer preferences.
Integrations include Authorize.net, Click & Buy, Google platforms, Contentful, Kontent,ai, Brightspot, Mura, Strapi, WordPress, Salesforce, Netsuite, SAP, Xero, Kount, DoorDash, ActiveCampaign, Reviews.io, and others.
- Robust documentation for users & developers
- High flexibility & customizability
- Agile & headless solution
- Slight learning curve
- Hard to find user community online
Aleran is a B2B ecommerce platform tool. Using this platform, you can manage all channels and revenue sources from a single dashboard. Features include sales order management, commission structuring, and task automation.
Why I Picked Aleran: You can add new selling channels, key accounts, and channel partners to capture more revenue and scale. Aleran supports headless commerce, providing a full set of endpoints to attach to any front-end experience. The front-end may be mobile, social, IoT, marketplace or a custom development.
Aleran Connected Commerce distinguishes itself as a transformative platform that seamlessly unifies diverse business operations into a comprehensive ecosystem. Through its advanced technology and user-friendly interface, Aleran empowers businesses to streamline inventory management, order fulfillment, and sales across multiple channels. Its robust features encompass real-time inventory synchronization, intuitive order processing, and effective customer relationship management, fostering efficiency and growth. Aleran's innovative approach facilitates connected commerce, allowing businesses to effortlessly adapt and thrive in the dynamic landscape of modern e-commerce.
Aleran Standout Features & Integrations
Features include a holistic approach to channel integration. Unlike many competitors that focus on a single aspect of e-commerce, Aleran seamlessly connects various sales channels, both online and offline, under one unified platform. This includes integration with not only popular online marketplaces but also brick-and-mortar point-of-sale systems, creating a comprehensive ecosystem that caters to businesses with both online and physical presence. Plus, Aleran's collaborative inventory pooling feature revolutionizes inventory management by enabling businesses within a network to share and access each other's inventory. This innovative concept is particularly beneficial for businesses with complementary product ranges, reducing the risk of stockouts and overstock situations.
Integrations include Acumatica, Shopify, WooCommerce, BigCommerce, OpenCart, Overstock.com, ShippingEasy, ShipStation, Wix, Amazon, 3DCart, Oracle NetSuite, QuickBooks, SAP, Microsoft Dynamics, Sage, Zoho, Salesforce, Volusion, Zendesk, Squarespace, Magento, Etsy, Wayfair, and more.
- Easy onboarding process
- Includes writing purchase orders + commissions
- Great B2B , wholesale features
- Data sorting with reports could be better
- Feature-rich means slow to learn
Mirakl is an ecommerce marketplace platform designed to help enterprises scale rapidly. Businesses can invite sellers into the shop ecosystem using self-service tools, including tailored onboarding flows. Mirakl offers enterprise-grade security so that large organizations know their data is secure.
Why I Picked Mirakl: Mirakl stands as an exceptional enterprise-grade ecommerce solution due to its robust and scalable platform that empowers businesses to swiftly launch and manage online marketplaces. Its extensive suite of tools enables seamless integration of multiple vendors, products, and services, fostering a comprehensive and diverse marketplace ecosystem. Mirakl's advanced technology facilitates efficient order management, inventory control, and payment processing, while its comprehensive reporting and analytics capabilities empower businesses with actionable insights. T
Mirakl can also define advanced payment workflows and set up granular commission grids. Sellers follow an intuitive wizard to map their products to catalogs, leveraging various integration methods according to their needs. They can access their own command center to manage KPIs and fulfill orders.
Mirakl Standout Features & Integrations
Features include a diverse range of marketplace models, including B2B, B2C, and B2B2C. This versatility enables enterprises to cater to various business scenarios, from retail to procurement, and even hybrid models, while benefiting from a single unified platform that supports different marketplace types. Plus, Mirakl offers a turnkey marketplace launch feature that accelerates the setup process by providing pre-built templates and configurations. This unique offering expedites the time-to-market for enterprises, enabling them to swiftly create functional and visually appealing marketplaces that align with their brand identity.
Integrations include Adobe Commerce, SAP, Salesforce, Stripe, Oracle, Adyne, Avalara, Mangopay, BigCommerce, Botify, Channable, Channel Pilot, and others. You can access their APIs or pre-built connectors for more custom options.
- Can connect to tons of big stores, like Best Buy
- Great for small to mid scale retailers
- Ease of use compared to competitors
- More integration options welcomed
- Charges your partners to integrate with your store
Pepperi is a cloud-based platform that unifies B2B ecommerce, sales force automation, and trade promotions to increase sales and margins. Core features include sales automation, retail merchandising, mobile CR, order management, and route accounting.
Why I Picked Pepperi: Pepperi consolidates omnichannel sales on a single platform and helps companies manage trade promotions across all sales channels. As a single-platform solution, it helps companies manage sales processes, order taking, ecommerce, and the management of customer information. Admins can customize workflows, business rules, forms, and the dashboard to suit specific requirements. The platform also supports ecommerce business owners by handling catalog listings, debt, price lists, discounts, and sales performance.
By seamlessly integrating diverse sales channels, including B2B, B2C, e-commerce, and retail, Pepperi streamlines order management, inventory control, and customer interactions. Its user-friendly interface enables businesses to monitor and manage sales operations across channels in real-time, enhancing visibility and control. Moreover, Pepperi's customization options and analytics tools empower businesses to tailor strategies for each channel and make data-driven decisions.
Pepperi Standout Features & Integrations
Features an innovative AI-driven sales recommendation system that sets it apart from competitors. By analyzing customer behavior, historical data, and market trends, the platform suggests personalized cross-sell and upsell opportunities to sales representatives during customer interactions. This feature not only enhances the customer experience by offering relevant product suggestions but also empowers sales teams to maximize revenue and strengthen relationships by catering to individual needs.
Integrations include Microsoft Dynamics, Oracle, Salesforce, and Sage.
- Can blend ERP & field sales
- App works well on mobile devices
- Good value for price
- Some integration stability issues
- Somewhat outdated UI
WCFM Marketplace is a feature-rich multi-vendor marketplace plugin for WordPress. It leverages the power of WooCommerce to offer a full range of ecommerce features. Features include coupon management, product import/export, support tickets, and membership subscriptions.
Why I Picked WCFM Marketplace: WCFM Marketplace efficiently manages ecommerce commissions through its sophisticated commission structure. The platform enables administrators to establish dynamic commission rates for each vendor, allowing flexibility in aligning commissions with product categories or vendor performance. Moreover, WCFM's integrated commission withdrawal system empowers vendors to request payouts once they meet the predefined threshold, streamlining the payment process.
The platform's versatility extends to the option of fixed, percentage-based, or hybrid commission models, catering to diverse business needs. With this comprehensive approach, WCFM Marketplace stands out by offering a robust and customizable solution for managing commissions within a multi-vendor ecommerce environment. Add-ons can be purchased to increase functionality, too.
WCFM Marketplace Standout Features & Integrations
Features include Frontend Manager App that empowers vendors to manage their stores and products directly from their mobile devices. This convenient and efficient tool enables real-time updates, order processing, and communication with customers, enhancing vendor engagement and responsiveness. WCFM Marketplace provides an advanced analytics dashboard that gives vendors detailed insights into their sales performance, customer behavior, and product trends. This feature goes beyond basic reporting, empowering vendors to make informed decisions by visualizing crucial data, optimizing strategies, and fostering continuous improvement in their online businesses.
Integrations include WooCommerce, Elementor, Foo Event, and WPML.
- Easy commission setup for partners
- Free plan available
- Flexible refunds system
- Paid plans may not suit small biz
- So many settings cause complexity
VTEX is a cloud-based ecommerce solution that helps businesses manage online stores and multi-channel digital commerce. This multi-vendor platform offers a white-labeling option, so sellers can create their own custom web pages, banners, and landing pages.
Why I Picked VTEX: VTEX allows sellers to manage SEO for any product listing using metatags, custom URLs, canonical tags, and 301 redirects. Other features include promotions management, web analytics, and customer communication management. Sellers can connect all their stores and warehouses, orchestrating all orders from every channel in one place. They can also generate additional sales using live shopping and conversational commerce.
VTEX Standout Features & Integrations
Features include an innovative global shared catalog feature that empowers sellers to collaboratively contribute to a centralized catalog. This enables seamless integration of products from various sellers, streamlining the shopping experience for customers while offering sellers greater visibility. This approach fosters a sense of unity among sellers and eliminates the need for redundant product data entry. Plus, VTEX offers a distinctive array of fulfillment options, including a 'Virtual Stock' feature that allows sellers to list products they don't physically own, offering a wider range of goods without carrying excess inventory.
Integrations include Amazon, Mercado Livre, Magazine Luiza, Carrefour, Centauro, Facebook, Google Shopping, Google Shopping Ads, Dafiti, Netshoes, Tik Tok, Zoom, CSU (Opte+), Kabum, MadeiraMadeira, Riachuelo, Camicado, Renner, Loopi, Via Varejo, SkyHub/B2W, Enjoei, Farmácias App, Shopee, Wish, Conecta Lá, and others.
- Customer support team is top notch
- Optimzed site speed & UX
- Robust reporting & analytics system
- Additional apps/integrations welcomed
- Challenging to customize store themes
Best for small to mid-sized businesses
Freemium plan available
Best open source eCommerce marketplace platform solution
15-day free trial
|From $29/month and 2.59% + $0.49/transaction||Website|
Best for an on-demand multi-vendor marketplace platform
|Pricing upon request||Website|
Best for a headless, cloud marketplace platform
Free demo available
|Pricing upon request||Website|
Best for an agile ecommerce solution
Free demo available
|Pricing upon request||Website|
Aleran Connected Commerce
Best for a plug-and-play ecommerce system
|Pricing on request||Website|
Best for enterprise-level ecommerce marketplaces
|Pricing upon request||Website|
Best for consolidating omnichannel sales on a single platform
|Pricing on request||Website|
multi-vendor marketplace plugin for WordPress with commission types
Free plan available
Best for an apps & add-ons ecosystem
Free demo available
|Pricing upon request||Website|
- Paragon Commerce
Best for people-driven commerce
Best WordPress-based ecommerce marketplace platform
- CS-Cart Multi-Vendor
Best for starting a multi-vendor ecommerce marketplace fast
- Adobe Commerce
Best personalized B2C and B2B commerce experiences
Agile multi-vendor marketplace
Best for B2B ecommerce
Best for wholesale ecommerce operations
Best for enterprise-level marketplaces
Best for complex inventory management
Best for startups
Best multi-vendor ecommerce platform
Best for optimized ecommerce storefronts
- Fast Commerce
Best for a quick launch marketplace
How I Selected the Best Ecommerce Marketplace Software
You might be wondering how I selected the marketplace platform software on this list. First, I collected ecommerce marketplace software that had high customer reviews. I then compared each ecommerce marketplace software to each other as they relate to the key features I find most important.
Each ecommerce marketplace platform will have a different range of features and nich specialty, but they should all accomplish the following:
- Serve as a central hub for product listings, payment processing, and order fulfillment, streamlining transactions between buyers and sellers
- Space for multiple third-party sellers can offer their products and services to customers
Here are the key features I look for in ecommerce marketplace platforms.
- User-friendly seller portal: Making the experience of building catalogs, inserting products, and organizing orders as easy as possible.
- Order management system: The best platforms sellers keep track of orders, regardless of the sales channel.
- Intelligent search: Advanced features to help buyers find products they may wish to buy.
- Customization: Allowing sellers to customize layouts to highlight their branding.
- Content management system: CMS built into the platform to help sellers communicate key marketing messages.
- Product pages: The system should include well-designed product pages that help buyers understand the product and its features.
- Product recommendations: Recommending related products to cross-sell and increase overall sales.
- Ratings & reviews: Generating social proof through robust options for user-generated content.
- Multiple payment options: Payment gateway choices, giving buyers the option to pay using the method that suits them best.
- Mobile App: Shopping marketplaces need a mobile shopping experience to keep up with the greats in the industry.
Usability is a crucial factor to consider when selecting an ecommerce marketplace platform because it directly impacts the overall user experience for both buyers and sellers. A platform with intuitive navigation, clear and concise product listings, and easy-to-use search and filtering options can improve the likelihood of customers making a purchase and returning to the site. Likewise, sellers benefit from a platform that simplifies the process of creating and managing product listings, as well as monitoring sales and shipping.
There are a variety of ecommerce apps out there designed to plug into your website, so I'm looking for compatibility with most or many of them. Software integrations are crucial when selecting an ecommerce marketplace platform because they allow for the seamless flow of data between different systems, streamlining business processes and increasing efficiency. For example, multi vendor marketplace integrations with accounting software can simplify the process of tracking sales and expenses, while integrations with shipping software can automate the shipping process and provide real-time tracking information to customers.
Value for Pricing:
Pricing is an important factor to consider when selecting an ecommerce marketplace platform because it can have a significant impact on the profitability of a business. Marketplace platforms typically charge sellers a commission or listing fee for using their platform, and these fees can vary widely depending on the platform and the type of product being sold. Some multi vendor marketplace may also charge additional fees for features such as advertising or premium listing placement.
What are the benefits of using an ecommerce marketplace platform?
How much do ecommerce marketplace platforms cost?
What is ecommerce marketplace vs ecommerce platform?
Other Ecommerce Platform Reviews
Here are some similar software review lists that will complement your research of marketplace platform. You can start with the overall best Best Ecommerce Platforms, which contain a little bit of everything ranked in an ultimate list.
Ecommerce Platforms by Business Type
- Subscription Ecommerce Platforms
- Ecommerce Platforms For Small Businesses
- SaaS Ecommerce Platforms
- B2B Ecommerce Platforms
- Subscription Ecommerce Platforms
- Ecommerce Platforms For Small Businesses
Ecommerce Platforms by Need
- Easiest Ecommerce Platforms
- Open Source Ecommerce Platforms
- Free Ecommerce Platforms
- Headless Ecommerce Platforms
- Cheap Ecommerce Platforms
- Hosted Ecommerce Platforms
- Ecommerce Platforms In Canada
Facilitate Ecommerce Selling with a Robust Marketplace
Those are my recommendations for the best multi vendor marketplace software. But are these really the very best options? We’d love to hear your opinion, so let us know in the comments below.
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