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There are so many different social commerce platforms that making a shortlist of the best can be tricky. You want to to capitalize on the vast user base of social networks and sell products where customers already spend a significant amount of time (social media)—and now need the right tool for your store and team. I've got you covered! In this post, I share from my personal experience managing online stores of all sizes, and share my picks of the best social commerce platforms overall.

What are Social Commerce Platforms?

Social commerce platforms are digital tools that integrate ecommerce with social media, enabling businesses to sell products directly through social networks. These platforms simplify the shopping experience by allowing users to browse, share, and purchase items within the social media environment they frequently use. They offer features like product tagging in posts, in-app checkouts, and social media storefronts.

Overviews Of The 10 Best Social Commerce Platforms

You can use the simple overviews of each tool below to understand how each tool stands out from other social commerce platforms.

Best for measuring influencer impact

  • 14-day free trial for new subscribers
  • From $49/month
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Rating: 4.9/5

Taggshop allows ecommerce stores to collect user-generated content and measure the impact of influencer campaigns.

Why I picked Taggshop: Many merchants believe the ROI from influencer marketing is more effective than other methods. Taggshop can help you understand how well your influencer campaign is working by allowing you to benchmark these campaigns against other strategies with a custom link for every influencer. Afterward, Taggshop will automatically monitor the revenue each influencer brings to your ecommerce business.

Taggshop is another user-generated content management platform that will help online merchants drive conversions. When an influencer is finished creating the content, you can tag your products to make the content shoppable. Taggshop allows you to collect content from influencers in over 10 social networks and publish shoppable galleries on various ecommerce website builders, such as Shopify, Magento, and more.

Taggshop Standout Features and Integrations

Features include shoppable Instagram galleries, shoppable user-generated content galleries, visual lookbooks, product page galleries, visual commerce platforms, data analytics, and customer reviews and ratings.

Integrations BigCommerce, Instagram, Magento, PrestaShop, Shopify, Squarespace, TikTok, Weebly, Wix, WooCommerce, and WordPress.

Pros and cons

Pros:

  • Excellent customer support.
  • The review portal is user-friendly.
  • It can assign multiple tags to products.

Cons:

  • It has limited industry categories.
  • The lowest tier limits Instagram feed to 100 products.

Best for user-generated content

  • Pricing upon request
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Rating: 4.3/5

Bazaarvoice helps ecommerce stores collect various types of user-generated content, such as reviews and ratings, shopper questions and answers, and visual content.

Why I picked Bazaarvoice: The platform works with brands, shoppers, and retailers to help them provide intelligent shopping experiences for customers. Bazaarvoice does this by focusing on user-generated content that can help your online store influence target audiences and develop brand trust. You can also use this content wherever your target audience is - on your website or your social media pages.

Bazaarvoice works for ecommerce stores of any size, searching for a solution to create better connections with target audiences. You can invite relevant customers to try products in exchange for authentic reviews and visual content for you to use and enhance future customer experience. Bazaarvoice uses hundreds of data points to identify your perfect customer and get them to sample your product, and provide the support to enhance your campaign.

Bazaarvoice Standout Features and Integrations

Features include product ratings and reviews, product sampling, questions and answers, data insights, notifications, review translations, worldwide reach, retail syndication, social media management, response management, and social sharing.

Integrations include Annex Cloud, Cerebra, Chatdesk, eStar, iPost, Khoros, Mapp Cloud, PredictSpring, Pure360, Remarkable Commerce, RingCentral Engage, Salesforce, Wonderflow, Yotpo, Zinrelo, and other software options.

Pros and cons

Pros:

  • It has a user-friendly interface.
  • It helps stores understand what customers want.
  • An extensive reviewer community.

Cons:

  • Customer support needs work.
  • The reporting and insights could be more robust.

Best for shoppable live streams

  • Free To Use

Amazon Live enables ecommerce brands to inspire, educate, and entertain customers in real-time, shoppable live streams.

Why I picked Amazon Live: You can use Amazon Live to introduce your products to customers and provide the information they need to make confident purchases. The platform allows you to use live streams to inform potential audiences about product features, benefits, and special offers in an interactive environment via live product demonstrations. While providing product information during a live stream, Amazon Live allows you to place a direct link to your checkout page.

Amazon Live is beneficial for brands that are considering a new approach to social commerce that blends social shopping with influencer marketing. Brands with an influencer network can create live videos showcasing the influencers using their product. You can also give discount coupons to your audiences while they’re viewing your live stream.

Amazon Live Standout Features and Integrations

Features include live chat, product carousels, promo codes, discount codes, notifications, and built-in analytics.

Integrations include Amazon, CastNest, and Degpeg.

Pros and cons

Pros:

  • Online stores can increase customer relationships.
  • Users can sponsor influencer streams.
  • It creates brand engagement.

Cons:

  • There aren’t many integrations available.

Best live-selling software

  • 30-day free trial for new subscribers
  • Pricing upon request

CommentSold provides businesses with live selling technology to help provide engaging live video commerce experiences.

Why I picked CommentSold: The platform can help your ecommerce brand engage with your audience in real time with live selling technology. CommentSold allows you to sell products directly to potential customers through Facebook pages, Facebook newsfeeds, shoppable Facebook Watch Parties, Instagram Stories, and other social media platforms. You can use CommentSold to showcase your products, close sales, and enhance business growth.

CommentSold works well for online stores that want to implement a unique method to sell more products. When using CommentSold, you can post images, videos, and live videos, and your audience can comment “sold” to make a purchase. You can also create a branded mobile app to help you engage with customers via push notifications and simplify the shopping and checkout experience.

CommentSold Standout Features and Integrations

Features include inventory optimization, reporting and analytics, retail inventory management, reorder management, multi-channel management, product identification, mobile application development, catalog management, and data synchronization.

Integrations include Avalara, Facebook, Instagram, Klarna, Klaviyo, PayPal, Sezzle, Shopify, Square Card Reader, and Stripe.

Pros and cons

Pros:

  • It’s easy to use.
  • Excellent customer support.
  • It fully automates processes.

Cons:

  • It’s only available in the U.S.
  • The integration with Shopify needs work.

Best for live conversations

  • Free to get started

Twitter Shopping enables online merchants to provide a space for potential customers to have conversations about a product before buying.

Why I picked Twitter Shopping: Twitter is experimenting with social commerce features to allow brands to turn followers into customers. Twitter Shopping enables you to have live conversations with your audience via the Twitter Spaces feature. This allows you to encourage your target audience to talk about products and buy them.

Twitter Shopping works for merchants that want to put their brand in front of millions of daily users. You can use the platform to share product videos, images, and giveaways, which you can leverage with strategic hashtags and influencer collaborations. Twitter Shopping also allows you to create shoppable videos for live events via the Twitter Live Sopping feature.

Twitter Shopping Standout Features and Integrations

Features include brandable shops, product carousels, live shopping, product drops, and trend discovery.

Integrations include Boss Insights, Brandwatch, Contractbook, Freshdesk, GetResponse, Greenhouse, Improvado, LiveAgent, Mailchimp, Nutshell, Orange Logic, Outgrow, Rambox, Semrush, Zapier, and other software options.

Pros and cons

Pros:

  • Stores can provide exclusive content to super followers.
  • The professional profiles provide enriched data.
  • There are over 200 million daily Twitter users.

Cons:

  • It doesn’t provide in-app purchasing.
  • It’s currently in the experimentation phase.

Best for visual engagement

  • Free To Use

Instagram Shopping is an ideal choice for merchants to visually display products to engage with target audiences.

Why I picked Instagram Shopping: Instagram has always provided visuals to engage with users, and the Instagram Shopping feature allows ecommerce stores to use the platform to visually display products that will engage users who are already using the app. With the introduction of Instagram Shops, you can use the platform to live stream and collaborate with influencers to engage with target audiences and link your products to your website. This social commerce platform is especially useful if customers are already liking, sharing, and engaging with your Instagram content.

Instagram Shopping is an excellent choice for brands that use highly visual assets and want to implement user-generated content strategies. When using Instagram, you can encourage current customers who are using your product to create content and share it with their friends and family. This encourages them to look at your store and products. Your customers can create posts and video reels with a link to your products or website so you can get your online store in front of more people for free.

Instagram Shopping Features and Integrations

Features include shopping tags, custom shops, product collections, guides, product pages, ads with product tags, in-app purchases, influencer post shopping, live shopping, Instagram checkout, and product announcements.

Integrations include Big Cartel, BigCommerce, Ecwid, Later, Shift4Shop, Shopify, Snipcart, Square, Squarespace, Webflow, WebSell, WooCommerce, Zapier, Zoho, and other software options.

Pros and cons

Pros:

  • The platform has billions of users.
  • Users can easily target audiences.
  • It’s easy to connect with customers.

Cons:

  • Merchants must wait for approval.
  • Setup can be complex.

Best for reaching international markets

  • From $99/year

WeChat Shop allows users to share ecommerce content to reach international markets.

Why I picked WeChat Shop: If you’re looking to expand into international markets, WeChat can be beneficial, especially when targeting audiences in China. When it comes to live shopping, China dominates the social commerce industry. The country hosts various live shopping days you can capitalize on by sharing content and running ads.

WeChat Shop is also suitable for merchants that want to create custom marketplaces for their products. WeChat provides a mini-program feature to enable online stores to sell products and communicate with buyers through the app. Your customers can also share the products they like with family and friends directly from the platform.

WeChat Shop Standout Features and Integrations

Features include WeChat payments, WeChat login, automatic phone number and address collection, influencer accounts, social sharing, retargeting, offline access, customer service tools, and native coupons.

Integrations include Alliants, Behavox, Blinkfire Analytics, CM.com, Freshdesk, LogiCommerce, Mailbird, Marketo, Rambox, RiverPay, Salesforce, UseResponse, WapiPay, Zendesk, Zoho CRM, and other software options.

Pros and cons

Pros:

  • It’s easy to create a store.
  • Users don’t have to register a business in China.
  • The platform is growing in popularity.

Cons:

  • There are no organic growth capabilities.
  • Stores are difficult to share outside of the platform.

Best for shopping lists

  • Free To Use

Pinterest Rich Pins allow customers to pin products to a virtual board and build a shopping list.

Why I picked Pinterest Rich Pins: You can use Pinterest Rich Pins to encourage customers to create a shopping list by saving products from your store. The Pinterest platform will help you share deals and discounts with those who save your products on their shopping list. If you drop the price on a product, the platform will send a notification to those who pinned the product to their board and encourage them to buy it.

Pinterest Rich Pins is suitable for ecommerce stores that want to implement a visual discovery engine to share their products. The Pinterest platform will suggest products to users who pin similar shoppable products. You can use the Lens feature to show your shoppable Product Pins. The Lens feature will find items, based on other pictures, that Pinterest thinks will interest users.

Pinterest Rich Pins Standout Features and Integrations

Features include product pins, shopping lists, product discovery, relevant product suggestions, shopping spotlights, and Pinterest shopping ads.

Integrations include AIOSEO, BigCommerce, Constant Contact, Shopify, Squarespace, Webflow, Wix, WooCommerce, WordPress, Yotpo, Zapier, and other software options.

Pros and cons

Pros:

  • Products can remain relevant to trends.
  • It helps with SEO.
  • It builds trust and authority.

Cons:

  • Sometimes the information doesn’t update changes.
  • The platform must validate new posts.

Best for customer segmentation

  • Free to set up a store
  • From 2.9%/transaction

Facebook Shops helps ecommerce merchants get their products in front of relevant audiences.

Why I picked Facebook Shops: The platform is the most popular social media network, with over 2.9 billion monthly active users. The enormous size of Facebook makes it a powerful marketing tool for your online store. When relevant customers see your Facebook Shop page and products, Facebook features products based on people’s unique preferences and search history.

Facebook Shops is suitable for any sized online brand that need a method to increase brand awareness. The platform provides various tools to help your store connect with online shoppers, such as branded storefront tab for selling, tagging, and advertising products. You can also use shoppable Facebook ad campaigns to increase the chances of increasing brand awareness.

Facebook Shops Standout Features and Integrations

Features include messaging tools, customizable storefronts, product catalogs, chatbots, product collections, in-app checkouts, product reviews, and consumer insights.

Integrations include BigCommerce, CedCommerce, Ecwid, Magento, PickyStory, Salesforce, Shopify, Sprout Social, Square, Squarespace, Wix, WooCommerce, Yotpo, Zapier, Zoho, and other software options.

Pros and cons

Pros:

  • Advertising products is simple.
  • The checkout process is flexible.
  • It’s easy to set up.

Cons:

  • Merchants can’t add features to the app.
  • Facebook has specific qualification requirements.

Best for using videos as product catalogs

  • Free to get started

YouTube Shopping helps businesses showcase products that they can use to create catalogs using videos.

Why I picked YouTube Shopping: The platform allows ecommerce merchants to create videos and use them to create product catalogs that buyers can use to explore while staying on YouTube. You can use YouTube Shopping to create and upload various video content, such as product demonstrations, how-tos, advice, and user stories, to connect with your target audience. The platform also allows you to promote products on YouTube Shorts, which are short-form videos that audiences find more engaging.

YouTube Shopping is suitable for merchants who want to partner with creators and influencers to help them promote their products. The YouTube platform is the top platform for a new generation of online influencers who build trust and authority with their audience. You can capitalize on this by collaborating with influencers who can provide product recommendations to your target audience and embed direct links to your product page.

YouTube Shopping Standout Features and Integrations

Features include revenue analytics, tagged product pictures, traffic analytics, shoppable advertisements, live shopping, channel stores, pinned products in live chat, products in video’s end screens, and livestream shopping.

Integrations include a connection with Shopify that will enable users to effectively manage and fulfill product orders.

Pros and cons

Pros:

  • It increases customer retention.
  • Exponential audience growth.
  • Simple integration with Shopify.

Cons:

  • Users can’t add similar product recommendations.
  • No feedback section.

The Best Social Commerce Platforms Summary

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Other Options

Here are a few more options that didn’t make the best social commerce platforms list:

Other Types of Commerce Software

Social commerce is growing in popularity, as many buyers don’t want to leave Instagram or TikTok just to make a purchase. You shouldn’t neglect other commerce opportunities, though, and here are some examples of tools that can help you. You can start with the overall best Best Ecommerce Platforms, which contain a little bit of everything ranked in an ultimate list.  

How I Selected the Best Social Commerce Platforms

Perhaps you're wondering how I selected the best social commerce platforms for this list? To build this top 10 list, I evaluated and compared a wide range of social commerce platforms with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best social commerce platforms for this article:

Core Functionality:

No matter your online store’s size, the functionality of social commerce platforms will drive a significant number of sales to your business. Here are some of the core functionality of social commerce tools.

  • Ability to directly embed an online store within a social media profile
  • Ability to setup shoppable posts for customers to browse and shop directly from a brand’s social media posts across multiple social channels

Key Features:

Ecommerce’s constant evolution continues to change how customers interact with brands and products. Unlike more traditional online shopping, new features on social media networks work to create community-based experiences. Here are some of the key features of social commerce that you should find with many platforms.

  1. Customer Feedback: With popular social networks, customers should be able to share their experiences with products and leave a star rating and written reviews that everyone can see and allow others who are interested in the product to filter out.
  2. User-Generated Video Content: Brief videos created by real customers can provide credibility and trust while creating a significant amount of buzz about the product and brand.
  3. Product Links: Social media posts should allow brands to tag links to their products in their videos or images of the product that will help the customer navigate to the payment details and finalize the purchase.
  4. Embedded Chat: The largest social commerce platforms should allow brands to incorporate some form of group chat during live shopping streams where customers can speak with other shoppers and share their thoughts about a product.
  5. Pick Lists: This is a form of user-curated shopping where customers can create and share product lists with an audience, who will then be able to shop from the list.
  6. Instant Checkout: Connect multiple payment options and simplify the checkout process to allow shoppers to browse and purchase from their preferred social media channel.

Software Integrations: 

The social commerce platform you choose to work with should connect with the systems you’re currently using to manage store operations. For example, if you’re using a website builder platform, such as Shopify, BigCommerce, or WooCommerce, the social commerce site you’re using should connect with it to ensure it shows the same products, prices, and details that are on your online store. Connecting your social commerce platform to your current systems and third-party apps will allow you to retrieve, add, delete, update, and synchronize vital store data between all of your tools.

Pricing:

Many of the social commerce platforms in this list are available for free when it comes to setting up your basic storefront. Then, they charge a "commission" per sale made on their platform, ranging from 2-3%/transaction. Some services require a monthly fee on top of that, just for using their platform to sell. You can expect to pay $15-90/month for that. You may choose to pay more so that a single platform manages all your social shops (across Instagram, TikTik, YouTube, and so on) or stick to a cheaper, platform-specific plan if your audience is mainly on one channel.

People Also Ask

When searching for new social commerce platforms to use with your business, you might have some important questions. Here are some of the common questions people ask when considering social commerce solutions and their answers.

What is the easiest social commerce platform to use?

Most people find single-platform stores on static-image platforms easiest to use. For example, Instagram Shop and Pinterest Rich Pins. For both, they make desplaying static images easy (no need to create multi-media posts) and let you embed a “Buy” button right into the post, which will take people to your online store to continue shopping. Some will even let users buy directly from the post itself without having to move over to an ecommerce website. This makes it simple for both the store owner and the customer.

What are the benefits of social commerce platforms?

Social commerce can open a significant amount of opportunity for an ecommerce store. As social networks continue to work on capitalizing on in-platform sales, there are several reasons why ecommerce brands should sell products on social commerce platforms.

  • It Grows Brand Awareness: 71% of people say social media inspires them to shop even when they’re not looking to buy anything. No matter how great your marketing strategy is, social commerce platforms can help increase brand awareness, tell your story, and make your online store an option when potential customers are looking for products.
  • It’s Where Your Customers Are: Almost every audience is on at least one social media network. By taking advantage of social commerce, you’re putting your online store where they are and interacting with them.
  • It Removes Friction: Providing access to your products on social media networks removes any friction that you would normally find in the customer journey, which makes it easier for them to follow through from discovery to purchase. Every mouse click or phone tap is an opportunity for potential customers to change their minds – going from an ad to your website, to adding the product to a cart, to providing payment info can cause them to lose attention.
  • It Optimizes SEO: Having people interact with your store online via social media networks can increase website traffic, and with more visibility, the higher your site will rank on search engine results. Using social commerce platforms will help you share relevant, consistent content that acts as an accessible purchase channel, which results in maximizing overall ranking and unveiling your brand to new customers.
  • It Provides Customer Insight: Selling products on social media can help brands gain valuable customer insight from people who have made purchases or provided some of their information. The social platform can give you a plethora of analytics that can provide insights into who customers are, their interests, and how to get your store in front of them.

Is there a difference between ecommerce and social commerce?

While ecommerce and social commerce might fall under the same umbrella, they’re significantly different concepts. Ecommerce consists of online transactions through an online store, ecommerce site, or mobile application. Typically, ecommerce customers don’t directly choose the products; they select them based on the photos and information the seller provides.
Social commerce encompasses purchases customers make only through social media networks, such as Facebook, Instagram, or Twitter. Simply put, social commerce uses social media platforms to complete ecommerce transactions.

Using Social Commerce Platforms to Build an Ecommerce Brand

Investing in the right social commerce platforms will help you grow your ecommerce business. These social networks can connect targeted social users to your online store and build relevant communities. When starting with social commerce, remember to focus on audience demographics, products, and in-house expertise before launching your strategy, and only consider a handful of channels.

If you’re looking for ways to grow and manage your ecommerce business, then check out The Ecomm Manager newsletter. Here you’ll get the latest software suggestions to help you manage business operations and advice from the top ecommerce professionals to help your business thrive.

Francois Marchand
By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.