Best Social Commerce Platforms Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
As an ecommerce brand, you should understand the challenges that come with encouraging your target audience to visit your online store. Social commerce platforms are the solution that is bridging the gap between inspiring audiences and converting them into customers without making significant investments and facing the difficulties of ecommerce growth.
So, if you’re looking to learn more about social commerce platforms, including overviews, pricing, the pros and cons of each option, and how to make the best use of them, this article will help you.
What are Social Commerce Platforms?
Social commerce platforms allow ecommerce merchants to sell products directly from social media networks, enabling target audiences to interact with their brand, browse items, and make purchases. With social commerce, customers will have the option to check out directly from the social network. Or, in some scenarios, the social platform will have links that directly lead to the merchant’s product page, where customers can complete their purchases.
Overviews Of The 10 Best Social Commerce Platforms
You can use the simple overviews of each tool below to understand how each tool stands out from other social commerce platforms.
Taggshop
Best for measuring influencer impact
Taggshop allows ecommerce stores to collect user-generated content and measure the impact of influencer campaigns.
Why I picked Taggshop: Many merchants believe the ROI from influencer marketing is more effective than other methods. Taggshop can help you understand how well your influencer campaign is working by allowing you to benchmark these campaigns against other strategies with a custom link for every influencer. Afterward, Taggshop will automatically monitor the revenue each influencer brings to your ecommerce business.
Taggshop is another user-generated content management platform that will help online merchants drive conversions. When an influencer is finished creating the content, you can tag your products to make the content shoppable. Taggshop allows you to collect content from influencers in over 10 social networks and publish shoppable galleries on various ecommerce website builders, such as Shopify, Magento, and more.
Taggshop Standout Features and Integrations
Features include shoppable Instagram galleries, shoppable user-generated content galleries, visual lookbooks, product page galleries, visual commerce platforms, data analytics, and customer reviews and ratings.
Integrations BigCommerce, Instagram, Magento, PrestaShop, Shopify, Squarespace, TikTok, Weebly, Wix, WooCommerce, and WordPress.
Pros
- Excellent customer support.
- The review portal is user-friendly.
- It can assign multiple tags to products.
Cons
- It has limited industry categories.
- The lowest tier limits Instagram feed to 100 products.
Bazaarvoice
Best for user-generated content
Bazaarvoice helps ecommerce stores collect various types of user-generated content, such as reviews and ratings, shopper questions and answers, and visual content.
Why I picked Bazaarvoice: The platform works with brands, shoppers, and retailers to help them provide intelligent shopping experiences for customers. Bazaarvoice does this by focusing on user-generated content that can help your online store influence target audiences and develop brand trust. You can also use this content wherever your target audience is - on your website or your social media pages.
Bazaarvoice works for ecommerce stores of any size, searching for a solution to create better connections with target audiences. You can invite relevant customers to try products in exchange for authentic reviews and visual content for you to use and enhance future customer experience. Bazaarvoice uses hundreds of data points to identify your perfect customer and get them to sample your product, and provide the support to enhance your campaign.
Bazaarvoice Standout Features and Integrations
Features include product ratings and reviews, product sampling, questions and answers, data insights, notifications, review translations, worldwide reach, retail syndication, social media management, response management, and social sharing.
Integrations include Annex Cloud, Cerebra, Chatdesk, eStar, iPost, Khoros, Mapp Cloud, PredictSpring, Pure360, Remarkable Commerce, RingCentral Engage, Salesforce, Wonderflow, Yotpo, Zinrelo, and other software options.
Pros
- It has a user-friendly interface.
- It helps stores understand what customers want.
- An extensive reviewer community.
Cons
- Customer support needs work.
- The reporting and insights could be more robust.
WeChat Shop
Best for reaching international markets
WeChat Shop allows users to share ecommerce content to reach international markets.
Why I picked WeChat Shop: If you’re looking to expand into international markets, WeChat can be beneficial, especially when targeting audiences in China. When it comes to live shopping, China dominates the social commerce industry. The country hosts various live shopping days you can capitalize on by sharing content and running ads.
WeChat Shop is also suitable for merchants that want to create custom marketplaces for their products. WeChat provides a mini-program feature to enable online stores to sell products and communicate with buyers through the app. Your customers can also share the products they like with family and friends directly from the platform.
WeChat Shop Standout Features and Integrations
Features include WeChat payments, WeChat login, automatic phone number and address collection, influencer accounts, social sharing, retargeting, offline access, customer service tools, and native coupons.
Integrations include Alliants, Behavox, Blinkfire Analytics, CM.com, Freshdesk, LogiCommerce, Mailbird, Marketo, Rambox, RiverPay, Salesforce, UseResponse, WapiPay, Zendesk, Zoho CRM, and other software options.
Pros
- It’s easy to create a store.
- Users don’t have to register a business in China.
- The platform is growing in popularity.
Cons
- There are no organic growth capabilities.
- Stores are difficult to share outside of the platform.
Snapchat Brand Profiles
Best for augmented reality
Snapchat Brand Profiles uses augmented reality to allow brands to help customers digitally try on products.
Why I picked Snapchat Brand Profiles: You can use Snapchat Brand Profiles to create catalog-powered augmented reality shopping lenses. This allows you to link your product catalog with an augmented reality lens on the Snapchat platform. The augmented reality lens, or AR Lens, helps your customers virtually try on or view products dynamically. Regardless of the customer, your products will display the same way.
Snapchat Brand Profiles is a better fit for fashion or makeup brands that need a platform that will allow customers to see how the brand’s products will look on them. If the customer is happy with how the product looks on them, they can click the lens, and the platform will send the customer to your product page. You can also run shoppable ads to guarantee a spot in your audience’s feed and show up to 20 products or dynamic ads to re-engage customers who already visited your online store and remind them of the products they were considering but didn’t buy.
Snapchat Brand Profiles Standout Features and Integrations
Features include public stories, AR lenses, saved stories, native stores, subscription carousels, ad accounts, analytics tools, branded filters, story ads, dynamic ads, filters ads, and collection ads.
Integrations include BeProfit, Cerby, Channable, Desktop.com, Driftrock, Fixel, Hyros, Improvado, Loomly, Meltano, OrderMetrics, Skai, wecantrack, Whatagraph, Wicked Reports, and other software options.
Pros
- Filters are embedded with store links.
- Over 170 million daily AR lens users.
- It’s user-friendly.
Cons
- Using AR can be complex.
- There’s no in-app checkout.
Amazon Live
Best for shoppable live streams
Amazon Live enables ecommerce brands to inspire, educate, and entertain customers in real-time, shoppable live streams.
Why I picked Amazon Live: You can use Amazon Live to introduce your products to customers and provide the information they need to make confident purchases. The platform allows you to use live streams to inform potential audiences about product features, benefits, and special offers in an interactive environment via live product demonstrations. While providing product information during a live stream, Amazon Live allows you to place a direct link to your checkout page.
Amazon Live is beneficial for brands that are considering a new approach to social commerce that blends social shopping with influencer marketing. Brands with an influencer network can create live videos showcasing the influencers using their product. You can also give discount coupons to your audiences while they’re viewing your live stream.
Amazon Live Standout Features and Integrations
Features include live chat, product carousels, promo codes, discount codes, notifications, and built-in analytics.
Integrations include Amazon, CastNest, and Degpeg.
Pros
- Online stores can increase customer relationships.
- Users can sponsor influencer streams.
- It creates brand engagement.
Cons
- There aren’t many integrations available.
Instagram Shopping
Best for visual engagement
Instagram Shopping is an ideal choice for merchants to visually display products to engage with target audiences.
Why I picked Instagram Shopping: Instagram has always provided visuals to engage with users, and the Instagram Shopping feature allows ecommerce stores to use the platform to visually display products that will engage users who are already using the app. With the introduction of Instagram Shops, you can use the platform to live stream and collaborate with influencers to engage with target audiences and link your products to your website. This social commerce platform is especially useful if customers are already liking, sharing, and engaging with your Instagram content.
Instagram Shopping is an excellent choice for brands that use highly visual assets and want to implement user-generated content strategies. When using Instagram, you can encourage current customers who are using your product to create content and share it with their friends and family. This encourages them to look at your store and products. Your customers can create posts and video reels with a link to your products or website so you can get your online store in front of more people for free.
Instagram Shopping Features and Integrations
Features include shopping tags, custom shops, product collections, guides, product pages, ads with product tags, in-app purchases, influencer post shopping, live shopping, Instagram checkout, and product announcements.
Integrations include Big Cartel, BigCommerce, Ecwid, Later, Shift4Shop, Shopify, Snipcart, Square, Squarespace, Webflow, WebSell, WooCommerce, Zapier, Zoho, and other software options.
Pros
- The platform has billions of users.
- Users can easily target audiences.
- It’s easy to connect with customers.
Cons
- Merchants must wait for approval.
- Setup can be complex.
Twitter Shopping
Best for live conversations
Twitter Shopping enables online merchants to provide a space for potential customers to have conversations about a product before buying.
Why I picked Twitter Shopping: Twitter is experimenting with social commerce features to allow brands to turn followers into customers. Twitter Shopping enables you to have live conversations with your audience via the Twitter Spaces feature. This allows you to encourage your target audience to talk about products and buy them.
Twitter Shopping works for merchants that want to put their brand in front of millions of daily users. You can use the platform to share product videos, images, and giveaways, which you can leverage with strategic hashtags and influencer collaborations. Twitter Shopping also allows you to create shoppable videos for live events via the Twitter Live Sopping feature.
Twitter Shopping Standout Features and Integrations
Features include brandable shops, product carousels, live shopping, product drops, and trend discovery.
Integrations include Boss Insights, Brandwatch, Contractbook, Freshdesk, GetResponse, Greenhouse, Improvado, LiveAgent, Mailchimp, Nutshell, Orange Logic, Outgrow, Rambox, Semrush, Zapier, and other software options.
Pros
- Stores can provide exclusive content to super followers.
- The professional profiles provide enriched data.
- There are over 200 million daily Twitter users.
Cons
- It doesn’t provide in-app purchasing.
- It’s currently in the experimentation phase.
TikTok Shop
Best for partnering with creators
TikTok Shop helps merchants work with an enormous number of creators to help them share product content.
Why I picked TikTok Shop: The platform has helped smaller content creators produce content for online brands. You can use TikTok Shop to connect with creators who have relevant audiences through the Creator Marketplace. Through the marketplace, you can partner with creators and scale social media content while reaching new audiences.
TikTok Shop is a great option for ecommerce brands who want to target Gen Z audiences. With a TikTok business account, you can create a shopping page to display your products to your younger audiences and allow them to browse directly from the app. The TikTok trends feature can help you understand which topics are relevant to Gen Z customers and inspire your future content.
TikTok Shop Standout Features and Integrations
Features include live shopping, shoppable videos, in-app shopping, promotion tools, direct creator collaboration, and performance analysis.
Integrations include Aspire, Blinkfire Analytics, Cerby, Click Analytics, Clout Jam, Fanhouse, FeedHive, Improvado, Meltano, Orange Logic, Surge Social, TalentSheets, Teespring, UseViral, Vista Social, and other software options.
Pros
- Customers can buy products in the app.
- Products can go viral easily.
- Identifying trends is simple.
Cons
- Many customers worry about fake products.
- It can place products in front of irrelevant audiences.
Facebook Shops
Best for customer segmentation
Facebook Shops helps ecommerce merchants get their products in front of relevant audiences.
Why I picked Facebook Shops: The platform is the most popular social media network, with over 2.9 billion monthly active users. The enormous size of Facebook makes it a powerful marketing tool for your online store. When relevant customers see your Facebook Shop page and products, Facebook features products based on people’s unique preferences and search history.
Facebook Shops is suitable for any sized online brand that need a method to increase brand awareness. The platform provides various tools to help your store connect with online shoppers, such as branded storefront tab for selling, tagging, and advertising products. You can also use shoppable Facebook ad campaigns to increase the chances of increasing brand awareness.
Facebook Shops Standout Features and Integrations
Features include messaging tools, customizable storefronts, product catalogs, chatbots, product collections, in-app checkouts, product reviews, and consumer insights.
Integrations include BigCommerce, CedCommerce, Ecwid, Magento, PickyStory, Salesforce, Shopify, Sprout Social, Square, Squarespace, Wix, WooCommerce, Yotpo, Zapier, Zoho, and other software options.
Pros
- Advertising products is simple.
- The checkout process is flexible.
- It’s easy to set up.
Cons
- Merchants can’t add features to the app.
- Facebook has specific qualification requirements.
Pinterest Rich Pins
Best for shopping lists
Pinterest Rich Pins allow customers to pin products to a virtual board and build a shopping list.
Why I picked Pinterest Rich Pins: You can use Pinterest Rich Pins to encourage customers to create a shopping list by saving products from your store. The Pinterest platform will help you share deals and discounts with those who save your products on their shopping list. If you drop the price on a product, the platform will send a notification to those who pinned the product to their board and encourage them to buy it.
Pinterest Rich Pins is suitable for ecommerce stores that want to implement a visual discovery engine to share their products. The Pinterest platform will suggest products to users who pin similar shoppable products. You can use the Lens feature to show your shoppable Product Pins. The Lens feature will find items, based on other pictures, that Pinterest thinks will interest users.
Pinterest Rich Pins Standout Features and Integrations
Features include product pins, shopping lists, product discovery, relevant product suggestions, shopping spotlights, and Pinterest shopping ads.
Integrations include AIOSEO, BigCommerce, Constant Contact, Shopify, Squarespace, Webflow, Wix, WooCommerce, WordPress, Yotpo, Zapier, and other software options.
Pros
- Products can remain relevant to trends.
- It helps with SEO.
- It builds trust and authority.
Cons
- Sometimes the information doesn’t update changes.
- The platform must validate new posts.
The 10 Best Social Commerce Platforms Summary
| Tool | Free Option | Price | ||
|---|---|---|---|---|
| 1 | Taggshop Best for measuring influencer impact | 14-day free trial for new subscribers | From $49/month | Visit Website |
| 2 | Bazaarvoice Best for user-generated content | Not available | Pricing upon request | Visit Website |
| 3 |  WeChat Shop Best for reaching international markets | Not available | From $99/year | Visit Website |
| 4 |  Snapchat Brand Profiles Best for augmented reality | Not available | Free To Use | Visit Website |
| 5 |  Amazon Live Best for shoppable live streams | Not available | Free To Use | Visit Website |
| 6 |  Instagram Shopping Best for visual engagement | Not available | Free To Use | Visit Website |
| 7 |  Twitter Shopping Best for live conversations | Not available | Free to get started | Visit Website |
| 8 |  TikTok Shop Best for partnering with creators | Free to start using | From 2% for a commission fee | Visit Website |
| 9 |  Facebook Shops Best for customer segmentation | Free to set up a store | From 2.9%/transaction | Visit Website |
| 10 |  Pinterest Rich Pins Best for shopping lists | Not available | Free To Use | Visit Website |
Other Options
Here are a few more options that didn’t make the best social commerce platforms list:
- YouTube Shopping
Best for using videos as product catalogs
- CommentSold
Best live-selling software
- Nosto
Best for segmentation customization.
- Emplifi
Best for enhancing social commerce experiences.
- Juphy
Best for social media communication.
- Verint
Best for creating online communities.
Other Types of Commerce Software
Social commerce is growing in popularity, as many buyers don’t want to leave Instagram or TikTok just to make a purchase. You shouldn’t neglect other commerce opportunities, though, and here are some examples of tools that can help you:
- Ecommerce Platforms
- Ecommerce Website Builders
- B2B Ecommerce Platforms
- Subscription Ecommerce Platforms
How I Selected the Best Social Commerce Platforms
Perhaps you're wondering how I selected the best social commerce platforms for this list? To build this top 10 list, I evaluated and compared a wide range of social commerce platforms with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.
Selection Criteria
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best social commerce platforms for this article:
Core Functionality:
No matter your online store’s size, the functionality of social commerce platforms will drive a significant number of sales to your business. Here are some of the core functionality of social commerce tools.
- Ability to directly embed an online store within a social media profile
- Ability to setup shoppable posts for customers to browse and shop directly from a brand’s social media posts across multiple social channels
Key Features:
Ecommerce’s constant evolution continues to change how customers interact with brands and products. Unlike more traditional online shopping, new features on social media networks work to create community-based experiences. Here are some of the key features of social commerce that you should find with many platforms.
- Customer Feedback: With popular social networks, customers should be able to share their experiences with products and leave a star rating and written reviews that everyone can see and allow others who are interested in the product to filter out.
- User-Generated Video Content: Brief videos created by real customers can provide credibility and trust while creating a significant amount of buzz about the product and brand.
- Product Links: Social media posts should allow brands to tag links to their products in their videos or images of the product that will help the customer navigate to the payment details and finalize the purchase.
- Embedded Chat: The largest social commerce platforms should allow brands to incorporate some form of group chat during live shopping streams where customers can speak with other shoppers and share their thoughts about a product.
- Pick Lists: This is a form of user-curated shopping where customers can create and share product lists with an audience, who will then be able to shop from the list.
- Instant Checkout: Connect multiple payment options and simplify the checkout process to allow shoppers to browse and purchase from their preferred social media channel.
Software Integrations:
The social commerce platform you choose to work with should connect with the systems you’re currently using to manage store operations. For example, if you’re using a website builder platform, such as Shopify, BigCommerce, or WooCommerce, the social commerce site you’re using should connect with it to ensure it shows the same products, prices, and details that are on your online store. Connecting your social commerce platform to your current systems and third-party apps will allow you to retrieve, add, delete, update, and synchronize vital store data between all of your tools.
Pricing:
Many of the social commerce platforms in this list are available for free when it comes to setting up your basic storefront. Then, they charge a "commission" per sale made on their platform, ranging from 2-3%/transaction. Some services require a monthly fee on top of that, just for using their platform to sell. You can expect to pay $15-90/month for that. You may choose to pay more so that a single platform manages all your social shops (across Instagram, TikTik, YouTube, and so on) or stick to a cheaper, platform-specific plan if your audience is mainly on one channel.
People Also Ask
When searching for new social commerce platforms to use with your business, you might have some important questions. Here are some of the common questions people ask when considering social commerce solutions and their answers.
What is the easiest social commerce platform to use?
What are the benefits of social commerce platforms?
Is there a difference between ecommerce and social commerce?
Using Social Commerce Platforms to Build an Ecommerce Brand
Investing in the right social commerce platforms will help you grow your ecommerce business. These social networks can connect targeted social users to your online store and build relevant communities. When starting with social commerce, remember to focus on audience demographics, products, and in-house expertise before launching your strategy, and only consider a handful of channels.
If you’re looking for ways to grow and manage your ecommerce business, then check out The Ecomm Manager newsletter. Here you’ll get the latest software suggestions to help you manage business operations and advice from the top ecommerce professionals to help your business thrive.