What do I look for when I select the best eCommerce systems? Here’s a summary of my evaluation criteria:
User Interface (UI): I look for eCommerce software that all admins will find simple to navigate
Usability: I expect the tool to offer ease of use, making the complexity of eCommerce easy to manage and understand
Integrations: I’m seeking integrations with the top business tools and popular eCommerce apps
Value for $: I look for eCommerce tools that are affordable for sellers of every size
Ecommerce Platform: Key Features
Here are the features I expect a top eCommerce software platform to offer:
Sales order management: the ability to manage orders promptly and efficiently, maximizing the average order value
Warehouse management: organized systems for ensuring orders get picked, packed, and shipped correctly
Stock control: maintaining and updating stock inventory in real-time and eliminating stockouts
Multi-channel capability: the ability to manage orders across multiple online retail platforms
Customization: features allowing you to tailor the system according to your brand identity and internal systems
Security: enforcement of SSL certificates and high-grade security standards to protect the integrity of data and systems
Financial integration: connections to multiple payment and accounting systems
Support & documentation: easy access to the assistance needed to fix any problems that may arise
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Overviews Of The 10 Best Ecommerce Software Solutions
Here’s a brief description of each of the eCommerce apps to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
1. FastSpring – Best payment system for cross-border commerce
FastSpring is an eCommerce solution for managing online payments. The software helps you manage payment processing, payment gateways, credit cards, PayPal payments, subscriptions, recurring billing, multiple currencies, and data security.
Admins can update products, prices, and online stores in real-time and use the fraud monitoring and detection algorithm to block fraudulent transactions. Using the store builder library, they can also create customizable checkout procedures and send automated reminders to clients.
They can also customize the platform language and payment options according to the customer’s location. Subscriptions and pricing plans can be configured in multiple ways to offer annual/monthly billing options, free trials, or discounts.
This tool integrates with various business tools, including Zapier and MailChimp.
2. BigCommerce – Best for an Open SaaS eCommerce solution
BigCommerce is a scalable cloud-based eCommerce platform. It provides a comprehensive range of features, including a drag-and-drop website builder, storefront customization, transaction fees management, gift cards, and cart recovery. Product listings on Amazon, eBay, and Facebook are also supported, together with multiple payment processors.
Features include built-in search engine optimization (SEO) conversion tools, UPS label printing, real-time carrier quotes, plugins, shopping carts, and digital wallets. The system automates inventory listing, eliminating the need for manual updating.
As an Open SaaS platform, BigCommerce can be tailored to meet any business requirement. Developers have the flexibility to create systems and add-ons that are a perfect fit, plus the support of the open-source community.
This tool integrates with marketing platforms such as HubSpot, Infusionsoft, and MailChimp.
BigCommerce costs from $29.95/user/month. A 15-day free trial is available.
3. Veeqo – Inventory and fulfillment tools designed for eCommerce sellers
Veeqo is an integrated inventory and fulfillment suite. The software unifies your inventory and orders, speeds up dispatch, and provides a unified overview of multichannel sales. Features include purchasing management, demand forecasting, and returns handling.
Inventory is synced in real-time across stores and warehouses. You can also manage cycle stock takes, facilitate warehouse transfers and get low stock alerts. Veeqo will sync returned stock, audit stock history, and give you control through user permissions handling.
Popular with both startups and established enterprises, this tool integrates with commerce platforms such as Shopify, WooCommerce, Amazon, and Etsy.
Veeqo costs from $156/user/month. A 14-day free trial is available.
4. ShipHero – Best for outsourced ecommerce fulfillment
ShipHero is a shipping software suite and service for ecommerce businesses. As well as providing outsourced fulfillment, the company offers end-to-end shipping software to help ecommerce businesses manage their own warehouse.
The ecommerce functionality enforces an efficient and accurate process from receiving to shipping. Store owners get full inventory management capabilities for unlimited products to track picks, shipped orders, and shipping rates. They can also check employee efficiency and find errors in the system.
This tool integrates with most online seller portals, including Amazon, BigCommerce, WooCommerce, eBay, and Walmart.
ShipHero software costs from $499/user/month, and a 30-day trial is available.
5. Hoopla – Best for workplace engagement and communication
Hoopla is a user-friendly employee engagement platform that helps you get the most from your workforce. Small businesses can leverage this tool to celebrate achievements and recognize the wins of individual team members.
Hoopla creates a connected environment where employees are encouraged to focus on hitting milestones and achieving goals. You can build team games and track progress with leaderboards. Then share the results as they happen via workplace TVs, Slack, Microsoft Teams, or email.
This tool integrates with major business platforms such as Salesforce, Hubspot, and Google Sheets.
Hoopla costs from $22/user/month, and a 14-day free trial is available.
6. Freshsales – Best for automating sales with customized engagement
Freshsales is a salesforce automation solution that helps entrepreneurs manage leads, interact with clients, gain marketing insights, and improve customer relationships. Features include custom workflows with event-based triggers to automate everyday tasks.
Using Freshsales, you can create custom sales pipelines based on teams, processes, location, or other criteria. You can track buyers using mobile apps or desktop devices. Additional features include customizable email templates, predictive contact scoring, sales goals management, and audit logs.
For both physical and digital products, managers can view and track team performance, KPIs, sales numbers, and client communication. All these functions can be monitored easily from a single analytics dashboard.
This tool integrates with third-party applications such as PandaDoc, Xero, and Microsoft Outlook.
FreshSales costs from $15/user/month, and a free plan with limited features is also available.
7. Percolate – Best for content marketing across multiple channels
Now part of Seismic, Percolate is a cloud-based marketing suite for larger businesses. Features include content management, brand/channel administration, and social media management.
Business owners can manage promotional activities from a central dashboard, create content and distribute it to both organic and paid social media channels. Features include audience management, social listening, analytics, and customer care.
Editorial calendars can be created for any number of products using different sales channels, teams, and markets. Other features include marketing asset management, business intelligence, and marketing project management.
This tool integrates with tools such as Google Docs, Slack, Salesforce, and Microsoft Office 365.
Percolate/Seismic offers customized pricing on request. There is no free trial.
8. Marketo – Best for an automated marketing and engagement platform
Part of the Adobe Experience Cloud, Marketo Engage is an email marketing and engagement platform. Ecommerce sellers can use this service to automate marketing, manage social media campaigns, recover abandoned carts, and improve the customer experience. Additional backend ecommerce features include budget management, sales insights, analytics, and ecommerce website personalization.
Ecommerce site owners can score engagement throughout each stage of the buying journey. Content personalization presents the right content to the right people at the right time, while marketing impact analytics give visibility into how sales occur. Using AI-segmented audiences, it’s also possible to maximize engagement and conversions.
This tool integrates with popular marketing tools such as Salesforce, Microsoft Dynamics, and SugarCRM.
9. Adzooma – Best for an all-in-one eCommerce marketing platform
Adzooma is an integrated digital marketing platform that aims to make marketing easy. Using this SaaS software, you can manage your Google, Facebook, and Microsoft campaigns from one central location. The platform uses machine learning and data science to pinpoint what drives business success.
Suitable for beginners and experts, Adzooma has a short learning curve. It offers clear insights into marketing performance, giving you a business score for benchmarking your campaigns. You then get personalized checklists and SEO tools for further campaign optimization. The software works with platforms such as WordPress, Wix, Volusion, Weebly, Squarespace, Shopify Plus, and Magento. It also includes marketing playbooks and tutorials designed to accelerate your marketing progress.
This tool integrates with Google, Facebook, and Microsoft Ads.
Adzooma costs from $89/user/month, and a free starter plan is available.
10. MarketPlan – A suite of 10+ mini-apps designed to cover every marketing need
MarketPlan is an all-in-one marketing platform that helps you plan, execute and optimize your eCommerce strategy. The suite includes more than 10 apps designed to handle aspects of your campaign. From blog planning and keyword research to email sequences and ad sets, everything is handled from one dashboard.
Within the app, team collaboration features allow you to assign tasks, get progress updates, add comments, and send files. You can project your total ad spend, cost per click, and conversion rates before campaigns go live. You can also track your campaigns with real-time analytics.
This tool integrates with marketing applications such as Infusionsoft and Ecwid via an API.
MarketPlan costs from $9/user/month. A free starter plan is also available.
Need expert help selecting the right eCommerce Solutions Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s eCommerce Solutions Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
Here are a few more that didn’t make the top list.
StoryChief – Content marketing for dropshipping and eCommerce professionals
Engagebay – Sales, marketing, and customer support for online sellers
Active Campaign – An advanced suite of email marketing, marketing automation, and CRM tools
Blueshift – Intelligent customer engagement across multiple channels
Insightly – Tools for building better customer relationships
Funnel – A better way to collect, prepare and analyze all your marketing data
Supermetrics – Connects your marketing data to your go-to reporting, analytics, or storage platform
Bazaarvoice – Best for collecting, displaying, and distributing user-generated content at scale
Zoho Desk – Omnichannel customer service software that increases agent productivity
Aircall – Best for cloud-based call center software
Is there any free eCommerce software?
Yes! You can try things like NopCommerce or PrestaShop for free eCommerce software options. See our 10 best free ecommerce platforms list for more information on online shopping options. Remember that free software often has limitations on features or users, though.
What Do You Think About this list?
Are these really the best options for eCommerce software today…or do you have different ideas? Let us know in the comments below. Also, be sure to sign up for our newsletter to get the latest insights from top eCommerce experts.