- 1. Barilliance — Best for personalized triggered messages
- 2. CartStack — Best for multichannel outreach
- 3. OptinMonster — Best for personalized pop-up messages
- 4. Rejoiner — Best for retargeting campaigns
- 5. SmartrMail — Best for segmentation
- 6. Remarkety — Best for email marketing automation
- 7. Privy — Best for small businesses
- 8. Klaviyo — Best for customizable email templates
- 9. Recart — Best for SMS tools
- 10. Brevo — Best communication tools
If cart abandonment is a difficult challenge you’ve been experiencing in your online store, you’re not alone. Nobody likes an abandoned shopping cart, but that’s the reality of running an online ecommerce business. Getting more website visitors to your store alone won’t grow your company - you need those visitors to stay on your storefront long enough to add products to their cart and convert into paying customers. Luckily, if you use one of the best cart abandonment software I examined in this article, you can recover more abandoned carts and convert more visitors into paying customers.
What Is Cart Abandonment Software
Cart abandonment software refers to a specialized tool or application designed to help ecommerce businesses address the issue of cart abandonment, which occurs when online shoppers add items to their shopping carts but leave the website before completing the purchase. This software typically tracks and analyzes such instances, providing valuable insights and statistics to the businesses. It offers automated solutions like recovery email campaigns, where personalized emails are sent to encourage customers to return and complete their transactions.
Barilliance is an advanced cart abandonment tool that can help ecommerce brands reduce shopping carts with personalized triggered messages.
Why I picked Barilliance: The platform can help your business go beyond cart abandonment emails by enabling you to trigger behavioral emails to manage customer relationships. Barilliance can help you create email campaigns for browse abandonment based on customers’ viewed products and more. You can also integrate AI-powered product recommendations and present relevant offers beyond discounting to customers.
Barilliance Standout Features and Integrations
Standout features include real-time behavioral tracking, allowing you to monitor visitor interactions with your online store and identify cart abandonment as it happens, and promptly respond and engage with them via targeted cart recovery strategies. Barilliance also offers A/B testing tools that help you experiment with various campaign strategies and compare their effectiveness, allowing you to refine cart abandonment campaigns based on insights.
Integrations include a small number of systems, such as Campaign Monitor, Comestri, Mailchimp, and Pinnacle Cart. You can create custom integrations between Barilliance and your tool stack through the platform’s API.
- Intuitive product recommendations
- Excellent customer support
- Easily shows personalized customer insights
- Pricing isn’t suitable for smaller businesses
- Steep learning curve
CartStack is a robust cart abandonment software that helps ecommerce businesses with multichannel cart abandonment and customer recovery strategies. It uses these tools in alignment with on-site retention capabilities to increase sales without increasing new traffic and recover more revenue for brands.
Why I picked CartStack: I added CartStack to this list because it can help your business create multichannel cart abandonment campaigns to help you locate lost customers and bring them back to your storefront. The tool collects data on customers as they navigate your online store, which you can use to personalize offers and encourage them to come back to your site and complete their purchases. With CartStack, you can send push notifications, email reminders, tab notifications, and SMS reminders to your customers, allowing you to reach them through their preferred contact method.
CartStack Standout Features and Integrations
Standout features include behavioral targeting capabilities, allowing you to segment customers accordingly based on purchase history, browsing behavior, and other essential criteria. You also have access to A/B testing tools that help you experiment with multiple email templates, content variations, and subject lines, allowing you to make data-driven decisions and optimize recovery campaigns for enhanced results and conversions.
Integrations include connections with top ecommerce business platforms, such as AudienceView, BigCommerce, Divvit, Magento, Prisync, Sezzle, ShipStation, Shopify, Volusion, WooCommerce, and other software options. You can also use CartStack’s API or a paid Zapier account to make custom integrations with your current systems.
- Helpful features remind customers about their carts
- Easy to use
- Integrates with most ecommerce builders
- Setup is difficult
- Can become expensive
OptinMonster helps ecommerce stores reduce cart abandonment by adding exit-intent pop-up messages as visitors try to leave without making a purchase. The tool specializes in increasing conversions with customizable, personalized pop-ups that target visitors as they’re about to abandon their cart.
Why I picked OptinMonster: The platform uses exit-intent technology that automatically detects when your customers are trying to leave your online store. Afterward, OptinMonster will present a lead magnet or offer, such as a discount or coupon, to help reduce cart abandonment. You can use OptinMonster to create custom lightbox pop-ups that show targeted messages, such as invitations to speak with live customer support, asking for emails to add to a marketing list, and more.
OptinMonster Standout Features and Integrations
Standout features include actionable insights that reduce the time it takes to understand information by displaying statistics that matter to you most and guiding you by recommending actions to take to improve your strategy. OptinMonster also offers a highly-effective drag-and-drop tool you can use to create forms that will enhance conversion rates.
Integrations include connections with top email marketing and website platforms to help your business save on resources, such as ActiveCampaign, AWeber, BigCommerce, Campaign Monitor, HubSpot, Magento, Mailchimp, Salesforce, Shopify, WooCommerce, and other software options. You also have the option to create custom integrations through the platform’s API or a paid Zapier account.
- Flexible targeting rules
- Offers an extensive list of products
- Allows for multiple pop-ups on one site
- Customer support needs work
- Users must create separate campaigns for mobile and desktop
Rejoiner provides a robust retargeting campaign tool that allows ecommerce businesses to customize messages to remind customers of the items in their abandoned carts.
Why I picked Rejoiner: With Rejoiner, you can identify high-intent cart abandoners, capture partial checkout submissions, and segment browses, cart, and checkout abandoners. You can use this information to create targeted email remarketing campaigns that are highly engaging and personalized to recover their purchase. Rejoiner uses dynamic content that can include real-time product recommendations, urgency-driven offers, and tailored discounts, capturing your customers’ attention and encouraging them to return to their carts and complete their purchases.
Rejoiner Standout Features and Integrations
Standout features include advanced segmentation capabilities that enable you to target specific customer segments and create personalized recovery campaigns based on their behavior, demographics, or previous purchases. The platform also offers robust reporting and analytics capabilities that provide valuable insights into your abandoned cart recovery campaigns by offering details regarding recovery rates, generated revenue, and other vital data.
Integrations include connections with various business tools, such as AmeriCommerce, Causal, Google Analytics, Mailgun, Playable, Poplar, SendGrid, Shopify, ViralSweep, and WordPress. You can also use a paid Zapier account to connect Rejoiner with your current tech stack.
- Good customer support
- Runs simple email campaigns
- Extremely powerful remarketing tool
- Adding contacts can be labor-intensive
- User interface can be sluggish
SmartrMail empowers ecommerce businesses to create highly personalized emails and SMS campaigns by providing in-depth segmentation capabilities.
Why I picked SmartrMail: I added SmartrMail to this article because it provides robust segmentation capabilities that allow you to collect information from your website’s backend for use in your email strategy. This ensures you’re creating the best cart abandonment email campaigns for customers. You can use SmartrMail to segment customers according to location, the number of emails they interacted with, or whether they abandoned their carts.
SmartrMail Standout Features and Integrations
Standout features include automated workflows that handle your email campaigns with triggers that will encourage customers to return. With SmartrMail, you can also create unique offers to send to customers, including unique coupon codes, to get more sales quickly.
Integrations include a small number of native integrations, like BigCommerce, Causal, Kixi PowerCall & SMS, Maropost, Playable, Radiance Labs, Retention.com, Shopify, and WooCommerce. You can also use the SmartrMail API or a paid Zapier account to create custom integrations.
- Excellent, intelligent segmentation
- Email tracking capabilities
- Good drag-and-drop email editor
- Customizable templates are limited
- Dashboard is slightly complex
Remarkety helps ecommerce brands automatically send effective emails to help improve retention and grow sales.
Why I picked Remarkety: Using automation can help increase business efficiency and reduce the chances of missing opportunities to reach out to customers who abandon their online carts. With Remarkety, you can use automated abandoned cart alerts to provide personal reminders to encourage customers to return to your store. The platform uses browse abandonment tools that automatically send highly personalized emails based on the specific page or product the customer abandoned.
Remarkety Standout Features and Integrations
Standout features include a drag-and-drop editor tool specifically designed for ecommerce brands and simplifying the email design process. Remarkety also provides A/B testing tools to help you duplicate and test several variations or versions of campaigns to measure which gives the best return.
Integrations include connections with popular ecommerce tools such as BigCommerce, Magento, Nosto, OpenCart, PrestaShop, Privy, Shopify, Smile.io, Wheelio, WooCommerce, and other software options. If you need to create custom integrations, you can use Remarkety’s API or a paid Zapier account to make custom connections between the platform and your current systems.
- Drip automations are simple to set up
- Creates and schedules campaigns in advance
- All-in-one marketing solution
- Needs more comprehensive analytics
- Costs can add up quickly
Privy helps smaller ecommerce brands recover abandoned carts with a variety of powerful features.
Why I picked Privy: The platform offers multiple features to small businesses to help them recover their abandoned carts. Privy combines cart-saving pop-ups that keep your visitors on your website and cart abandonment emails that encourage shoppers to return and complete their purchases. You can use Privy to create cart-saving pop-ups with exit intent tools, reduce cart abandonment with personalized messaging, and automatically send emails to known shoppers who add items to a cart but didn’t purchase.
Privy Standout Features and Integrations
Standout features include A/B testing tools that allow you to test pop-ups and other conversion capabilities, empowering you to use the results to achieve better results. Privy also offers automatic coupon reminder tools that send coupon reminder emails to notify your visitors that their codes will expire and encourage them to use them quickly.
Integrations include connections with top ecommerce platforms and business tools to help with productivity, such as Attentive, BigCommerce, HubSpot CRM, Klaviyo, Mailchimp, Postscript, ShipBob, Shopify, Smile.io, Wix, and other software options. You can also use a paid Zapier account to create custom connections between Privy and your current business systems.
- Easy to navigate
- Pop-up tools are beneficial for many needs
- Helpful customer support
- Could use more video tutorials
- Needs more professional-looking templates
Klaviyo caters to ecommerce businesses by providing powerful email templates and SMS marketing tools to help recover abandoned online carts.
Why I picked Klaviyo: While operating an ecommerce organization, getting back as many customers who abandoned their cart quickly is possible through the use of pre-built templates. So I added Klaviyo to this list because it offers templates that enable your small business to create hyper-targeted, behavior-triggered email and SMS campaigns to encourage customers who abandoned their carts to come back. The platform allows you to customize and add more targeting options to your store if you already have abandoned cart emails through a Shopify or BigCommerce storefront.
Klaviyo Standout Features and Integrations
Standout features include pre-built abandoned cart workflows that trigger when customers enter their information during checkout and move to the process's following stages. Klaviyo also offers customizable email templates that simplify appealing and engaging recover email creation via a drag-and-drop editor and customizable elements.
Integrations include over 300 pre-built connections that pull real-time and historical data from your systems, such as 8returns, CartHook, Gorgias, Magento, OptinMonster, Rebuy, Salesforce, ShipBob, Supermetrics, Whatagraph, and other software options. If you need more customized integrations with your current tech stack, you can use Klaviyo’s API or a paid Zapier account to make tailored connections.
- Easy to create A/B tests
- Allows powerful personalization
- Simplifies abandoned cart email strategies
- Some of the user interface is complex
- Customer support can be slow
Recart provides multiple SMS communication tools to help ecommerce brands create and manage strategies to lower cart abandonment.
Why I picked Recart: Almost everybody has a mobile phone nearby, so adding an effective SMS campaign can help increase cart abandonment recovery rates. Recart provides SMS features that enable you to encourage cart abandoners to return to your online store. You can use the platform’s cart abandonment automation workflows in combination with its SMS capabilities for excellent results.
Recart Standout Features and Integrations
Standout features include access to a team of professionals who will help you implement your SMS cart abandonment strategies, everything from onboarding to reporting, check-ins, and optimization. Recart also helps your business retarget customers via on-site pop-ups and chatbots through Facebook Messenger.
Integrations include connections with various business tools, such as ActiveCampaign, Drip, Gorgias, Hyros, Justuno, Klaviyo, Northbeam, Omnisend, Shopify, Zendesk, and other software options.
- Allows automated abandoned cart messaging
- Simplifies SMS campaigns
- Easy to use
- Only for Shopify users
- Pricing isn’t suitable for small businesses
Brevo (formerly SendinBlue) provides a robust set of communication tools to help ecommerce brands encourage customers to complete a purchase after abandoning their carts.
Why I picked Brevo: The platform offers various communication tools, including email marketing, SMS marketing, Live Chat, Chatbots, and WhatsApp campaigns, to help you encourage customers to return to your online store. With Brevo, you can combine the tools with powerful automation capabilities to deliver the right message to cart abandoners at the right time. You can also quickly create omnichannel campaigns with triggers that are activated when customers perform specific actions and send messages across the tool's communication channels.
Brevo Standout Features and Integrations
Standout features include a drag-and-drop email editor that allows you to create beautiful emails from scratch. Brevo also offers customer insights to help you review previous customer conversations and see what worked.
Integrations include various business tools you’re likely already using in your ecommerce business, such as cobra CRM, Convertful, Google Analytics, Magento, Nosto, OptinMonster, Privy, Shopify, Typeform, WooCommerce, and other software options. Brevo also allows users to create custom integrations through its API or a paid Zapier account.
- User-friendly interface
- Good analytics
- Flexible payment plans
- Some templates are limited
- Customer support needs work
Best for personalized triggered messages
Free demo available
|From $250/Month||Visit Website|
Best for multichannel outreach
14-day free trial.
|From $39/month for up to 100 orders||Visit Website|
Best for personalized pop-up messages
|From $9/month, billed annually||Visit Website|
Best for retargeting campaigns
14-day free trial
|From $22/month||Visit Website|
Best for segmentation
15-day free trial + free plan available
|From $10/month||Visit Website|
Best for email marketing automation
14-day free trial + free demo available
|From $25/month||Visit Website|
Best for small businesses
15-day free trial + free plan available
|From $30/month||Visit Website|
Best for customizable email templates
Free plan available
|From $20/month||Visit Website|
Best for SMS tools
Free demo available
|From $299/month||Visit Website|
Best communication tools
30-day free trial + free plan available
|From $15/month||Visit Website|
Best for artificial intelligence
Best for pre-built workflows
Best for conversion rate optimization.
Best no-code AI-based automation tools.
- Carts Guru
Best for automatically retargeting cart abandoners.
Best for compelling digital experiences.
Best for pre-made templates.
Best for large global brands.
Best fully-managed end-to-end personalization tool.
Best for turning data into effective campaigns.
Selection Criteria For Cart Abandonment Software
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best cart abandonment software for this article:
Every cart abandonment software will offer the same basic functionality to ecommerce businesses. I looked for the following functionality when deciding which cart abandonment solutions to add to this article.
- Send automated recovery emails to customers who have abandoned their shopping carts—these emails are triggered when a customer leaves the website without completing the purchase
- Tracking capabilities to monitor user behavior on the website—it can analyze and identify the stages of the buying process where customers tend to abandon their carts.
I assessed the following features offered by each cart abandonment software solution for this list; each option’s capabilities will vary from tool to tool, but there are some that you should find to make it a practical choice for your business. I evaluated how these features can align with standard ecommerce business goals and requirements to ensure each platform in this list will meet your specific needs.
- Cart Abandonment Recognition: With exit intent technology, cart abandonment software will detect the second a visitor is about to leave your online store and push a message that appears to prevent the abandonment.
- Drag-and-Drop Editor: Cart abandonment software can help you set up an abandonment campaign with a drag-and-drop editor that allows you to create campaigns from scratch or customize campaign templates.
- A/B Testing: This feature helps you test multiple versions of an abandoned cart recovery campaign so you can discover which is most effective.
- Personalized Emails: Cart abandonment software can help your business personalize your email’s content based on the actionable data the platform discovers from customers’ browsing activity and preferences.
- Automated Workflows: After setting up a recovery campaign, the cart abandonment tool will automatically send cart recovery emails, and you can make any adjustments you need.
No matter your team's skill set, the cart abandonment software you’re using needs to be easy to use. You and your teams will use it daily to perform repetitive tasks, so I looked for platforms with good reviews from current users who say good things about the platform’s navigation, user interface, and more. Everyone using the software should only require a small amount of training to get started to stay effective and perform their work as needed.
You’re likely already using software to manage your ecommerce business, so the cart abandonment tool you add to your toolset should integrate well with your systems. Compatibility and integrations are essential for a productive workflow and efficient data management. I look for cart abandonment platforms that easily connect with your existing ecommerce platform, customer relationship management system, email marketing software, and other standard business tools used by ecommerce businesses.
I look for cart abandonment tools that allow you to customize and personalize various options. This includes email templates, customer segmentation based on behavior, and branded messages. The more you can tailor to your business, the better your chance of engaging with customers and increasing conversions.
How much does cart abandonment software cost?
How can ecommerce brands improve shopping cart abandonment?
What are the benefits of cart abandonment software?
Other Shopping Cart & Retargeting Software Reviews
You may need other shopping cart tools that better fit your ecommerce store or additional retargeting options outside this article's scope. In these scenarios, you can use the following software reviews to help you find a platform that meets your needs.
- Shopping Cart Solutions
- Ecommerce Marketing Tools
- Ecommerce Email Marketing Software
- Buy-Now-Pay-Later (BNPL) Platforms
- Best Ecommerce Tools
Cart abandonment is a problematic issue that ecommerce brands are facing. People abandon their carts for many reasons, but you should do whatever you can to get them to come back and complete their purchase. Cart abandonment software is the best way to increase your online store’s conversion rates, but not all are built the same. Choosing the right one of the practical choices I evaluated in this article can help you make better customer relationships.
If you need other robust software solutions or ecommerce advice to help your brand engage, convert, and retain customers, sign up for The Ecomm Manager newsletter. After signing up, you’ll get what you need to enhance your customer’s journeys and increase sales.