20 Best Shopping Cart Abandonment Software, Reviewed & Compared for 2025
The 10 Best Cart Abandonment Tools for Recovering Lost Sales
Before we start talking too much, let’s just highlight our top 10 picks for shopping cart abandonment tools. You’ll see that each has its ideal use case.
Our one-on-one guidance will help you find the perfect fit.
The saddest thing an ecommerce merchant can see is an abandoned shopping cart—just sitting there all ready to go without a person to leave with. It breaks your heart.
If it was in the real world, you'd have no idea who left it. But, digital commerce leaves a trail and you can try to win that sale back. This is made possible with shopping cart abandonment software—because, of course, there's an app for that.
While some ecommerce platforms come with basic functionality for going after these ownerless carts, it's really the least you can do these days. Cart abandonment solutions reengage these shoppers with targeted reminder emails, discount offers, or invocations of urgency and FOMO.
It's not only email either! They use SMS, push notifications, live chat, pop-ups, and more. While there are tons of options, we used our ecommerce expertise to find the best possible tools out there.
What is Cart Abandonment Software?
Cart abandonment software is a specialized tool designed to help ecommerce businesses recover lost sales by re-engaging customers who leave items in their online shopping carts without completing a purchase.
It's a significant issue in ecommerce—industry studies suggest that nearly 70% of shopping carts are abandoned on average. That's a huge chunk of potential revenue left on the table!
Cart abandonment tools work by tracking when a customer adds items to their cart but leaves the site before checking out.
The software then uses various methods like automated email reminders, SMS alerts, or retargeting ads to bring the customer back and encourage them to complete their purchase.
Some tools also offer features like exit-intent pop-ups, which try to catch the customer just as they’re about to leave the site.
Without these tools, many businesses would struggle to address this common problem. Even with the most optimized website experience, customers often get distracted, change their minds, or encounter technical barriers during checkout.
By using cart abandonment software, ecommerce stores can automatically reconnect with customers and potentially recover a significant portion of those missed sales.
Why Trust Our Cart Abandonment Tools Reviews
We’ve been testing and reviewing ecommerce software since 2021.
As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent & our review methodology.
Comparing the Best Cart Abandonment Software, Feature by Feature
First, we’ll compare each cart abandonment solution by its pricing to give you an idea of what you’re in for. Then, click Compare Software to see other feature comparisons for a clearer idea of what they do.
| Tools | Price | |
|---|---|---|
| Barilliance | From $250/Month | Website |
| CartStack | From $39/month for up to 100 orders | Website |
| Brevo | From $25/month (billed annually) | Website |
| Moosend | From $9/month (billed annually) | Website |
| OptinMonster | From $9/month, billed annually | Website |
| Recart | From $299/month | Website |
| Rejoiner | From $22/month | Website |
| SmartrMail | From $10/month | Website |
| Remarkety | From $25/month | Website |
| Klaviyo | From $20/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Shopping Cart Abandonment Software
inding the perfect cart abandonment software doesn’t have to be a headache. Let’s break it down into simple steps, so you can find a solution that actually works for your business (and doesn’t make you want to pull your hair out):
- Make sure it plays nice with your platform. First things first—ensure the software integrates smoothly with your ecommerce platform (like Shopify, WooCommerce, or Magento). If it doesn’t, you're looking at tech headaches, and nobody's got time for that.
- Customize like a pro. Look for software that lets you tweak and personalize emails, pop-ups, and messaging. Your brand has a unique voice, and cookie-cutter templates won’t cut it if you want to stand out.
- Dig into the data. You’ll want solid reporting and analytics. Choose a tool that gives you the numbers on your cart abandonment rate, how many sales you’re recovering, and what’s working (or not). Knowledge is power, especially when you’re trying to convert more customers.
- Automate everything. Save yourself some time by picking a tool that automates the whole follow-up process—think emails, SMS reminders, even retargeting ads. That way, your recovery campaigns run themselves while you focus on other things.
- Compare the cost. Pricing varies a lot, so make sure the software’s cost fits your budget. Some charge based on how many emails you send or how many customers you have, so pick one that’s priced right for your business and won’t break the bank.
By following these steps, you’ll land on the right cart abandonment tool that fits your needs and boosts your bottom line. Time to recover those lost sales!
The 10 Best Shopping Cart Abandonment Tools, Reviewed
OK, now for the reviews. For each of these cart abandonment software picks, we’ll speak to what it does, why we picked it, top features and integrations, as well as pros and cons.
Barilliance is an advanced cart abandonment tool that can help ecommerce brands reduce shopping carts with personalized triggered messages.
Why I picked Barilliance: The platform can help your business go beyond cart abandonment emails by enabling you to trigger behavioral emails to manage customer relationships. Barilliance can help you create email campaigns for browse abandonment based on customers’ viewed products and more. You can also integrate AI-powered product recommendations and present relevant offers beyond discounting to customers.
Barilliance Standout Features and Integrations
Standout features include real-time behavioral tracking, allowing you to monitor visitor interactions with your online store and identify cart abandonment as it happens, and promptly respond and engage with them via targeted cart recovery strategies. Barilliance also offers A/B testing tools that help you experiment with various campaign strategies and compare their effectiveness, allowing you to refine cart abandonment campaigns based on insights.
Integrations include a small number of systems, such as Campaign Monitor, Comestri, Mailchimp, and Pinnacle Cart. You can create custom integrations between Barilliance and your tool stack through the platform’s API.
Pros and cons
Pros:
- Intuitive product recommendations
- Excellent customer support
- Easily shows personalized customer insights
Cons:
- Pricing isn’t suitable for smaller businesses
- Steep learning curve
CartStack is a robust cart abandonment software that helps ecommerce businesses with multichannel cart abandonment and customer recovery strategies. It uses these tools in alignment with on-site retention capabilities to increase sales without increasing new traffic and recover more revenue for brands.
Why I picked CartStack: I added CartStack to this list because it can help your business create multichannel cart abandonment campaigns to help you locate lost customers and bring them back to your storefront. The tool collects data on customers as they navigate your online store, which you can use to personalize offers and encourage them to come back to your site and complete their purchases. With CartStack, you can send push notifications, email reminders, tab notifications, and SMS reminders to your customers, allowing you to reach them through their preferred contact method.
CartStack Standout Features and Integrations
Standout features include behavioral targeting capabilities, allowing you to segment customers accordingly based on purchase history, browsing behavior, and other essential criteria. You also have access to A/B testing tools that help you experiment with multiple email templates, content variations, and subject lines, allowing you to make data-driven decisions and optimize recovery campaigns for enhanced results and conversions.
Integrations include connections with top ecommerce business platforms, such as AudienceView, BigCommerce, Divvit, Magento, Prisync, Sezzle, ShipStation, Shopify, Volusion, WooCommerce, and other software options. You can also use CartStack’s API or a paid Zapier account to make custom integrations with your current systems.
Pros and cons
Pros:
- Helpful features remind customers about their carts
- Easy to use
- Integrates with most ecommerce builders
Cons:
- Setup is difficult
- Can become expensive
Brevo (formerly SendinBlue) provides a robust set of communication tools to help ecommerce brands encourage customers to complete a purchase after abandoning their carts.
Why I picked Brevo: The platform offers various communication tools, including email marketing, SMS marketing, Live Chat, Chatbots, and WhatsApp campaigns, to help you encourage customers to return to your online store. With Brevo, you can combine the tools with powerful automation capabilities to deliver the right message to cart abandoners at the right time. You can also quickly create omnichannel campaigns with triggers that are activated when customers perform specific actions and send messages across the tool's communication channels.
Brevo Standout Features and Integrations
Standout features include a drag-and-drop email editor that allows you to create beautiful emails from scratch. Brevo also offers customer insights to help you review previous customer conversations and see what worked.
Integrations include various business tools you’re likely already using in your ecommerce business, such as cobra CRM, Convertful, Google Analytics, Magento, Nosto, OptinMonster, Privy, Shopify, Typeform, WooCommerce, and other software options. Brevo also allows users to create custom integrations through its API or a paid Zapier account.
Pros and cons
Pros:
- User-friendly interface
- Good analytics
- Flexible payment plans
Cons:
- Some templates are limited
- Customer support needs work
Moosend provides a robust set of artificial intelligence tools that will help online brands target cart abandoners and encourage them to return.
Why I picked Moosend: The platform can help your business win customers back by reminding them about their online carts with your store. Moosend uses artificial intelligence to create and implement cart abandonment email automation and help your business recover lost sales. With Moosend, you can track your customers’ journeys and improve targeting with the platform’s AI.
Moosend Standout Features and Integrations
Standout features include tools to help you create simple or complex segmentations and use them to personalize abandoned cart email content. Moosend also offers marketing automation capabilities that automatically perform tasks and help your store scale.
Integrations include native connections with various business tools, such as BigMarker, Convertful, Magento, Mailchimp, Make, Pabbly, Personalizely, PrestaShop, Salesforce, WooCommerce, and other software options. You can also use Moosend’s API or a paid Zapier account to make custom connections with your current systems.
Pros and cons
Pros:
- Useful dashboard and metrics
- Easy to use
- Affordable pricing
Cons:
- Free trial length may not be enough for users
- Training section is difficult to navigate
OptinMonster helps ecommerce stores reduce cart abandonment by adding exit-intent pop-up messages as visitors try to leave without making a purchase. The tool specializes in increasing conversions with customizable, personalized pop-ups that target visitors as they’re about to abandon their cart.
Why I picked OptinMonster: The platform uses exit-intent technology that automatically detects when your customers are trying to leave your online store. Afterward, OptinMonster will present a lead magnet or offer, such as a discount or coupon, to help reduce cart abandonment. You can use OptinMonster to create custom lightbox pop-ups that show targeted messages, such as invitations to speak with live customer support, asking for emails to add to a marketing list, and more.
OptinMonster Standout Features and Integrations
Standout features include actionable insights that reduce the time it takes to understand information by displaying statistics that matter to you most and guiding you by recommending actions to take to improve your strategy. OptinMonster also offers a highly-effective drag-and-drop tool you can use to create forms that will enhance conversion rates.
Integrations include connections with top email marketing and website platforms to help your business save on resources, such as ActiveCampaign, AWeber, BigCommerce, Campaign Monitor, HubSpot, Magento, Mailchimp, Salesforce, Shopify, WooCommerce, and other software options. You also have the option to create custom integrations through the platform’s API or a paid Zapier account.
Pros and cons
Pros:
- Flexible targeting rules
- Offers an extensive list of products
- Allows for multiple pop-ups on one site
Cons:
- Customer support needs work
- Users must create separate campaigns for mobile and desktop
Recart provides multiple SMS communication tools to help ecommerce brands create and manage strategies to lower cart abandonment.
Why I picked Recart: Almost everybody has a mobile phone nearby, so adding an effective SMS campaign can help increase cart abandonment recovery rates. Recart provides SMS features that enable you to encourage cart abandoners to return to your online store. You can use the platform’s cart abandonment automation workflows in combination with its SMS capabilities for excellent results.
Recart Standout Features and Integrations
Standout features include access to a team of professionals who will help you implement your SMS cart abandonment strategies, everything from onboarding to reporting, check-ins, and optimization. Recart also helps your business retarget customers via on-site pop-ups and chatbots through Facebook Messenger.
Integrations include connections with various business tools, such as ActiveCampaign, Drip, Gorgias, Hyros, Justuno, Klaviyo, Northbeam, Omnisend, Shopify, Zendesk, and other software options.
Pros and cons
Pros:
- Allows automated abandoned cart messaging
- Simplifies SMS campaigns
- Easy to use
Cons:
- Only for Shopify users
- Pricing isn’t suitable for small businesses
Rejoiner provides a robust retargeting campaign tool that allows ecommerce businesses to customize messages to remind customers of the items in their abandoned carts.
Why I picked Rejoiner: With Rejoiner, you can identify high-intent cart abandoners, capture partial checkout submissions, and segment browses, cart, and checkout abandoners. You can use this information to create targeted email remarketing campaigns that are highly engaging and personalized to recover their purchase. Rejoiner uses dynamic content that can include real-time product recommendations, urgency-driven offers, and tailored discounts, capturing your customers’ attention and encouraging them to return to their carts and complete their purchases.
Rejoiner Standout Features and Integrations
Standout features include advanced segmentation capabilities that enable you to target specific customer segments and create personalized recovery campaigns based on their behavior, demographics, or previous purchases. The platform also offers robust reporting and analytics capabilities that provide valuable insights into your abandoned cart recovery campaigns by offering details regarding recovery rates, generated revenue, and other vital data.
Integrations include connections with various business tools, such as AmeriCommerce, Causal, Google Analytics, Mailgun, Playable, Poplar, SendGrid, Shopify, ViralSweep, and WordPress. You can also use a paid Zapier account to connect Rejoiner with your current tech stack.
Pros and cons
Pros:
- Good customer support
- Runs simple email campaigns
- Extremely powerful remarketing tool
Cons:
- Adding contacts can be labor-intensive
- User interface can be sluggish
SmartrMail empowers ecommerce businesses to create highly personalized emails and SMS campaigns by providing in-depth segmentation capabilities.
Why I picked SmartrMail: I added SmartrMail to this article because it provides robust segmentation capabilities that allow you to collect information from your website’s backend for use in your email strategy. This ensures you’re creating the best cart abandonment email campaigns for customers. You can use SmartrMail to segment customers according to location, the number of emails they interacted with, or whether they abandoned their carts.
SmartrMail Standout Features and Integrations
Standout features include automated workflows that handle your email campaigns with triggers that will encourage customers to return. With SmartrMail, you can also create unique offers to send to customers, including unique coupon codes, to get more sales quickly.
Integrations include a small number of native integrations, like BigCommerce, Causal, Kixi PowerCall & SMS, Maropost, Playable, Radiance Labs, Retention.com, Shopify, and WooCommerce. You can also use the SmartrMail API or a paid Zapier account to create custom integrations.
Pros and cons
Pros:
- Excellent, intelligent segmentation
- Email tracking capabilities
- Good drag-and-drop email editor
Cons:
- Customizable templates are limited
- Dashboard is slightly complex
Remarkety helps ecommerce brands automatically send effective emails to help improve retention and grow sales.
Why I picked Remarkety: Using automation can help increase business efficiency and reduce the chances of missing opportunities to reach out to customers who abandon their online carts. With Remarkety, you can use automated abandoned cart alerts to provide personal reminders to encourage customers to return to your store. The platform uses browse abandonment tools that automatically send highly personalized emails based on the specific page or product the customer abandoned.
Remarkety Standout Features and Integrations
Standout features include a drag-and-drop editor tool specifically designed for ecommerce brands and simplifying the email design process. Remarkety also provides A/B testing tools to help you duplicate and test several variations or versions of campaigns to measure which gives the best return.
Integrations include connections with popular ecommerce tools such as BigCommerce, Magento, Nosto, OpenCart, PrestaShop, Privy, Shopify, Smile.io, Wheelio, WooCommerce, and other software options. If you need to create custom integrations, you can use Remarkety’s API or a paid Zapier account to make custom connections between the platform and your current systems.
Pros and cons
Pros:
- Drip automations are simple to set up
- Creates and schedules campaigns in advance
- All-in-one marketing solution
Cons:
- Needs more comprehensive analytics
- Costs can add up quickly
Klaviyo caters to ecommerce businesses by providing powerful email templates and SMS marketing tools to help recover abandoned online carts.
Why I picked Klaviyo: While operating an ecommerce organization, getting back as many customers who abandoned their cart quickly is possible through the use of pre-built templates. So I added Klaviyo to this list because it offers templates that enable your small business to create hyper-targeted, behavior-triggered email and SMS campaigns to encourage customers who abandoned their carts to come back. The platform allows you to customize and add more targeting options to your store if you already have abandoned cart emails through a Shopify or BigCommerce storefront.
Klaviyo Standout Features and Integrations
Standout features include pre-built abandoned cart workflows that trigger when customers enter their information during checkout and move to the process's following stages. Klaviyo also offers customizable email templates that simplify appealing and engaging recover email creation via a drag-and-drop editor and customizable elements.
Integrations include over 300 pre-built connections that pull real-time and historical data from your systems, such as 8returns, CartHook, Gorgias, Magento, OptinMonster, Rebuy, Salesforce, ShipBob, Supermetrics, Whatagraph, and other software options. If you need more customized integrations with your current tech stack, you can use Klaviyo’s API or a paid Zapier account to make tailored connections.
Pros and cons
Pros:
- Easy to create A/B tests
- Allows powerful personalization
- Simplifies abandoned cart email strategies
Cons:
- Some of the user interface is complex
- Customer support can be slow
Other Options
There are many cart abandonment tools that are worth some consideration, and I added more options to ensure you find something that fits your needs. The following are other options I discovered during my research that are worth implementing in your ecommerce business.
- Privy
For small businesses
- Omnisend
For pre-built workflows
- SaleCycle
For conversion rate optimization.
- Wigzo
No-code AI-based automation tools.
- Springbot
For pre-made templates.
- Nosto
For compelling digital experiences.
- Fresh Relevance
For multichannel personalization.
- Blueknow
For large global brands.
- Listrak
For customer engagement.
- Adobe Campaign
For customizing cart abandonment campaigns.
Our Selection Criteria for Shopping Cart Abandonment Tools
Choosing the right cart abandonment software is a bit like finding the ultimate sales closer for your team: you need someone (or in this case, something) that’s sharp, quick to act, and always follows through.
After putting various tools to the test, we’ve created a weighted scoring system to help you choose the best option for your ecommerce business.
Here’s the breakdown:
Core functionality (25% of total weighting score)
This is the foundation. It’s like the engine of a race car—without it, you’re not going anywhere:
- Automated email reminders. Send scheduled, personalized reminders to nudge customers to complete their purchases.
- Exit-intent pop-ups. Catch potential abandoners just as they’re about to leave, offering a discount or reminder to stay.
- Multichannel recovery. Expand your reach by sending reminders via email, SMS, and even retargeting ads.
- Analytics and reporting. Get insights into why people abandon their carts and how well your recovery campaigns are working.
Additional standout features (25% of total weighting score)
Here are the extra bells and whistles that make a good tool great:
- Personalized messaging. Tailor the content based on cart items, browsing history, or customer behavior for better engagement.
- A/B testing. Test different subject lines, incentives, and messages to find the most effective combinations for recovering carts.
- Customizable templates. Create recovery emails and pop-ups that match your brand’s tone and look, instead of using generic designs.
- Mobile optimization. Ensure your cart recovery efforts are mobile-friendly since most of your customers are likely shopping on their phones.
Usability (10% of total weighting score)
Ease of use is about making sure the tool is easy to use. Even the most feature-packed software won’t do much good if it’s a hassle to navigate:
- User-friendly interface. Look for software with an intuitive design that doesn’t require a manual to figure out.
- Easy navigation. Everything should be organized and accessible without digging through complicated menus.
- Efficient workflows. Recovering carts should be simple and quick, without the need for tedious setup or constant monitoring.
Onboarding (10% of total weighting score)
This ensures you can get started without a steep learning curve:
- Training resources. Look for videos, guides, and FAQs to help you understand how to use the tool effectively.
- Interactive product tours. Hands-on demos that walk you through the process so you know exactly how everything works.
- Support during setup. Access to customer support during initial implementation to ensure everything runs smoothly.
Customer support (10% of total weighting score)
This is your lifeline when things go wrong, and it’s crucial that help is available when you need it:
- Responsive support team. Whether it’s chat, email, or phone, you need a support team that responds quickly and effectively.
- Multiple support channels. Make sure you can reach them through whatever means works best for you, whether that’s live chat, email, or a phone call.
- Self-service resources. A robust knowledge base or FAQ section that helps you troubleshoot issues on your own.
Value for money (10% of total weighting score)
This means making sure the software fits within your budget and delivers real ROI:
- Competitive pricing. Look for software that offers solid features without an outrageous price tag.
- Transparent costs. No surprise fees or hidden charges. Make sure you know exactly what you’re paying for.
- Flexible pricing plans. The software should scale with your business, offering plans that accommodate different stages of growth.
Customer reviews (10% of total weighting score)
Reviews give you the scoop from other ecommerce businesses that have already used the tool:
- High satisfaction rates. Look for tools that consistently receive positive feedback from users.
- Ease of use. See what other customers are saying about how simple (or complex) the tool is to implement and navigate.
- Praise for customer support. Good support can make or break your experience, so look for tools that get high marks in this area.
By weighing these criteria, you can confidently choose a cart abandonment software that fits your business and maximizes your chances of recovering lost sales—like hiring the ultimate closer for your team!
Cart Abandonment Software Trends for 2025
Here are the latest trends reshaping the world of cart abandonment software as we head into 2025:
- AI-powered personalization. Advanced AI is now delivering hyper-targeted recommendations and personalized offers based on real-time customer behavior. Tools like Nosto are using machine learning to craft recovery messages that resonate with each shopper's specific preferences.
- Multichannel engagement. The recovery process has expanded beyond email. Leading platforms like Omnisend allow you to reach customers through SMS, push notifications, and social media retargeting ads, ensuring your message hits them on the channels they prefer.
- Smarter exit-intent technology. Exit-intent pop-ups have become more intelligent, analyzing customer behavior in real time to deliver the perfect message just as a shopper is about to leave. Tools like OptinMonster and Yieldify are using behavioral insights to offer well-timed discounts or incentives.
- Streamlined checkout processes. With many cart abandonments still tied to clunky checkouts, tools are prioritizing simplicity. Expect more one-click checkout options and mobile-optimized flows, ensuring the buying process is fast and friction-free.
- Built-in A/B testing. To optimize cart recovery, platforms like CartStack and OptinMonster are offering A/B testing, letting businesses try out different messages and incentives. This ensures that recovery campaigns are always improving based on real performance data.
- Trust signals and transparency. Consumers are more cautious than ever, so businesses are using cart recovery messages to highlight secure payment options, return policies, and customer reviews. Showing these trust signals reassures shoppers and encourages them to complete their purchase.
These trends are all about creating a more personalized, seamless, and secure experience for customers, helping businesses recover more sales and improve their overall conversion rates.
Key Features of Great Cart Abandonment Software
When it comes to choosing the right cart abandonment software, the features can make or break your ability to recover those almost-sales.
Here are the must-have features that should be on your radar:
- Cart abandonment recognition. This feature uses exit intent technology to detect when a visitor is about to leave your site. It triggers a last-minute pop-up or message offering an incentive or reminder to complete their purchase before they abandon their cart.
- Automated recovery emails. Automatically send personalized follow-up emails to remind customers of the items they left behind. Look for tools that let you set up automated workflows—once configured, the system will send recovery emails without you lifting a finger.
- Drag-and-drop campaign editor. Easily create and customize your recovery campaigns with a drag-and-drop editor. Whether you're building from scratch or tweaking templates, this feature lets you quickly set up professional campaigns that reflect your brand’s look and feel.
- Exit-intent pop-ups. Catch potential abandoners with a well-timed pop-up that appears just as they’re about to leave the page, offering a discount, free shipping, or simply reminding them of the items in their cart.
- Multichannel communication. Expand your recovery efforts by reaching customers across multiple platforms. Effective cart recovery software will allow you to send emails, SMS, and even retargeting ads to re-engage your customers wherever they are.
- Personalized emails. Deliver targeted recovery emails that are tailored to the customer’s behavior. The software should use data from the customer’s browsing activity and preferences to craft personalized emails that feel relevant and timely.
- A/B testing. Not sure which subject line, message, or incentive will perform best? With A/B testing, you can experiment with different versions of your cart recovery campaigns to see which ones generate the most conversions.
- Analytics and reporting. You can’t improve what you don’t measure. Choose software that offers in-depth reporting on your cart abandonment rates, recovery success, and customer behavior. These insights will help you fine-tune your strategy and increase your recovery rate.
- Mobile optimization. With so many customers shopping on their phones, it’s crucial that your recovery emails, pop-ups, and checkout flows are optimized for mobile. Make sure the tool ensures seamless experiences on both desktop and mobile devices.
- Discount and incentive management. Sometimes a small incentive is all it takes to bring a customer back. Look for software that allows you to offer custom discounts, free shipping, or other incentives within your recovery campaigns.
- Third-party integrations. Make sure the software integrates with your ecommerce platform (like Shopify, WooCommerce, or Magento) and other tools you rely on, such as email marketing platforms or CRMs, for a smooth experience.
These key features will give you the tools you need to engage customers, recover lost sales, and ultimately drive up your conversion rates.
Benefits of Cart Abandonment Software
Cart abandonment software doesn’t just recover lost sales—it brings a ton of other perks to the table. Here’s why adding it to your ecommerce toolkit is a no-brainer:
- Boost your revenue. Let’s face it—every abandoned cart is money slipping through your fingers. Cart abandonment software gives you a second chance to reel those customers back in, potentially recovering 10-15% of lost sales without breaking a sweat.
- Build customer loyalty. Those follow-up reminders don’t just bring back shoppers—they help build stronger relationships. A well-timed, personalized email shows customers that you’re paying attention, which keeps them coming back for more.
- Level up the shopping experience. No one likes being ghosted mid-purchase. Exit-intent pop-ups or personalized offers can turn hesitation into action. A small nudge, like a discount or free shipping, can make all the difference—and it shows customers you care about closing the deal in a friendly, helpful way.
- Save time with automation. Stop manually chasing down every abandoned cart. These tools handle all the follow-up work for you, from sending emails to firing off SMS messages, so you can focus on the bigger picture (or take that coffee break you deserve).
- Get smarter with data. Ever wonder why customers are abandoning their carts in the first place? Cart abandonment software gives you detailed insights, so you can spot patterns and fix problems. Maybe it’s your checkout process, maybe it’s those hidden shipping fees—either way, you’ll have the data to back up your next move.
With these benefits in your corner, cart abandonment software doesn’t just recover sales—it strengthens your entire customer journey, makes your operations more efficient, and ultimately grows your bottom line.
Cost & Pricing of Cart Abandonment Software
Choosing the right cart abandonment software means finding a solution that fits your business size and budget without sacrificing essential features.
Pricing varies based on functionality, contact limits, and the type of outreach (email, SMS, pop-ups). Here’s a breakdown of typical pricing tiers to help you compare options:
| Plan type | Average price | Common features | Best for |
|---|---|---|---|
| Basic | Free - $30/month | Simple email reminders, basic templates, limited automation | Startups and small ecommerce stores |
| Professional | $30 - $150/month | Multi-channel (email, SMS), advanced customization, A/B testing, automation | Growing businesses with mid-sized customer bases |
| Enterprise | $150+/month | Full customization, behavioral triggers, dynamic content, advanced reporting | Large ecommerce businesses with complex needs |
| Free | Free | Basic email recovery, limited features | Small businesses testing the waters with cart recovery tools |
Key pricing plan considerations
- Basic plans are a great choice for small businesses or those just getting started. They offer the essentials like automated email reminders and basic reporting. For example, tools like Retainful and Omnisend provide solid free or low-cost plans with limited email sends and basic recovery features.
- Professional plans cater to growing businesses. You’ll typically get more robust features, like SMS integration and A/B testing, perfect for dialing in on what works best for your audience. Options like CartStack and OptinMonster are in this tier, offering multi-channel recovery tools and more customization.
- Enterprise plans are for large businesses with complex needs. These plans often offer fully customizable workflows, real-time analytics, and dedicated support, perfect for high-volume retailers with more sophisticated marketing and customer segmentation needs.
Additional costs to consider
- Implementation and setup fees. Some enterprise tools charge extra for onboarding or custom integrations.
- Advanced support packages. While basic support is usually included, premium support or access to a dedicated account manager may come at a higher cost.
- Customization and training. Tailoring the software to your business needs and training staff can add to the total cost, especially with enterprise-level software.
By evaluating your budget, customer volume, and recovery goals, you can find the right plan that fits your needs, helping you recover lost revenue without overspending.
Cart Abandonment Software FAQs
sIt’s normal to have questions when searching for new business software, and cart abandonment tools are no different. Here are some commonly asked questions about cart abandonment solutions with their answers to help you narrow your choices.
How much does cart abandonment software cost?
Pricing for cart abandonment software can range from $7 to $299 per month, depending on the features and scale of your business. Basic plans usually start around $20 and offer essentials like email reminders.
As you move up, you’ll find more advanced features like SMS campaigns, retargeting ads, A/B testing, and full automation. Many tools also offer free trials or free plans with limited capabilities, which is great if you want to test the waters before committing.
How can ecommerce brands reduce cart abandonment?
To minimize cart abandonment, you’ve got to make the checkout process as painless as possible. Here are some quick wins:
- Guest checkout. Don’t force people to create an account.
- Multiple payment options. Accept credit cards, PayPal, Apple Pay, and other popular methods.
- Transparent pricing. Let customers know about shipping costs upfront to avoid sticker shock.
- Mobile-friendly checkout. Make sure your process works seamlessly on phones.
What’s the most effective way to recover abandoned carts?
The secret to recovering abandoned carts is a combination of well-timed follow-ups and personalization. Start with a personalized email reminder sent within the first hour of abandonment, then follow up after 24-48 hours if there’s still no response.
Adding a discount or offering free shipping in the second or third email can sweeten the deal. For best results, use SMS, pop-ups, and retargeting ads across multiple channels to cover all your bases.
Does cart abandonment software integrate with all ecommerce platforms?
Most modern cart abandonment software is built to integrate with popular ecommerce platforms like Shopify, WooCommerce, Magento, and BigCommerce.
You’ll want to double-check that your platform is supported before you commit, but most tools are flexible and can also integrate through APIs or webhooks if needed.
Do I need advanced features like SMS and retargeting?
It depends on how big your operation is and what kind of recovery rates you’re aiming for. SMS and retargeting ads can significantly boost your chances of bringing customers back, especially for larger businesses with higher traffic. If you’re just starting out, email may be enough, but for maximum recovery, multichannel tools are where the magic happens.
Other Customer Relationship Software Reviews
You may need other shopping cart tools that better fit your ecommerce store or additional retargeting options outside this article's scope. In these scenarios, you can use the following software reviews to help you find a platform that meets your needs.
- Shopping Cart Solutions
- Ecommerce Marketing Tools
- Ecommerce Email Marketing Software
- Buy-Now-Pay-Later (BNPL) Platforms
- Best Ecommerce Tools
- Ecommerce Customer Service Software
Capture Back Those Abandoned Carts (They'll Thank You)
Don't let those lost carts stay lonely and cold without a home to go back to. Get fancy tools to search out their owners and convince them to take them back.
Not every cart abandonment solution is the same—there are many ways to recover lost carts. But, there's one that's best for your brand. It's somewhere in this post. Just scroll up and find it.
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