10 Best Cart Abandonment Software In 2023

Barilliance is an advanced cart abandonment tool that can help ecommerce brands reduce shopping carts with personalized triggered messages.

Why I picked Barilliance: The platform can help your business go beyond cart abandonment emails by enabling you to trigger behavioral emails to manage customer relationships. Barilliance can help you create email campaigns for browse abandonment based on customers’ viewed products and more. You can also integrate AI-powered product recommendations and present relevant offers beyond discounting to customers.

Barilliance Standout Features and Integrations

Standout features include real-time behavioral tracking, allowing you to monitor visitor interactions with your online store and identify cart abandonment as it happens, and promptly respond and engage with them via targeted cart recovery strategies. Barilliance also offers A/B testing tools that help you experiment with various campaign strategies and compare their effectiveness, allowing you to refine cart abandonment campaigns based on insights.

Integrations include a small number of systems, such as Campaign Monitor, Comestri, Mailchimp, and Pinnacle Cart. You can create custom integrations between Barilliance and your tool stack through the platform’s API.

CartStack is a robust cart abandonment software that helps ecommerce businesses with multichannel cart abandonment and customer recovery strategies. It uses these tools in alignment with on-site retention capabilities to increase sales without increasing new traffic and recover more revenue for brands.

Why I picked CartStack: I added CartStack to this list because it can help your business create multichannel cart abandonment campaigns to help you locate lost customers and bring them back to your storefront. The tool collects data on customers as they navigate your online store, which you can use to personalize offers and encourage them to come back to your site and complete their purchases. With CartStack, you can send push notifications, email reminders, tab notifications, and SMS reminders to your customers, allowing you to reach them through their preferred contact method.

CartStack Standout Features and Integrations

Standout features include behavioral targeting capabilities, allowing you to segment customers accordingly based on purchase history, browsing behavior, and other essential criteria. You also have access to A/B testing tools that help you experiment with multiple email templates, content variations, and subject lines, allowing you to make data-driven decisions and optimize recovery campaigns for enhanced results and conversions.

Integrations include connections with top ecommerce business platforms, such as AudienceView, BigCommerce, Divvit, Magento, Prisync, Sezzle, ShipStation, Shopify, Volusion, WooCommerce, and other software options. You can also use CartStack’s API or a paid Zapier account to make custom integrations with your current systems.

OptinMonster helps ecommerce stores reduce cart abandonment by adding exit-intent pop-up messages as visitors try to leave without making a purchase. The tool specializes in increasing conversions with customizable, personalized pop-ups that target visitors as they’re about to abandon their cart.

Why I picked OptinMonster: The platform uses exit-intent technology that automatically detects when your customers are trying to leave your online store. Afterward, OptinMonster will present a lead magnet or offer, such as a discount or coupon, to help reduce cart abandonment. You can use OptinMonster to create custom lightbox pop-ups that show targeted messages, such as invitations to speak with live customer support, asking for emails to add to a marketing list, and more.

OptinMonster Standout Features and Integrations

Standout features include actionable insights that reduce the time it takes to understand information by displaying statistics that matter to you most and guiding you by recommending actions to take to improve your strategy. OptinMonster also offers a highly-effective drag-and-drop tool you can use to create forms that will enhance conversion rates.

Integrations include connections with top email marketing and website platforms to help your business save on resources, such as ActiveCampaign, AWeber, BigCommerce, Campaign Monitor, HubSpot, Magento, Mailchimp, Salesforce, Shopify, WooCommerce, and other software options. You also have the option to create custom integrations through the platform’s API or a paid Zapier account.

Rejoiner provides a robust retargeting campaign tool that allows ecommerce businesses to customize messages to remind customers of the items in their abandoned carts.

Why I picked Rejoiner: With Rejoiner, you can identify high-intent cart abandoners, capture partial checkout submissions, and segment browses, cart, and checkout abandoners. You can use this information to create targeted email remarketing campaigns that are highly engaging and personalized to recover their purchase. Rejoiner uses dynamic content that can include real-time product recommendations, urgency-driven offers, and tailored discounts, capturing your customers’ attention and encouraging them to return to their carts and complete their purchases.

Rejoiner Standout Features and Integrations

Standout features include advanced segmentation capabilities that enable you to target specific customer segments and create personalized recovery campaigns based on their behavior, demographics, or previous purchases. The platform also offers robust reporting and analytics capabilities that provide valuable insights into your abandoned cart recovery campaigns by offering details regarding recovery rates, generated revenue, and other vital data.

Integrations include connections with various business tools, such as AmeriCommerce, Causal, Google Analytics, Mailgun, Playable, Poplar, SendGrid, Shopify, ViralSweep, and WordPress. You can also use a paid Zapier account to connect Rejoiner with your current tech stack.

SmartrMail empowers ecommerce businesses to create highly personalized emails and SMS campaigns by providing in-depth segmentation capabilities.

Why I picked SmartrMail: I added SmartrMail to this article because it provides robust segmentation capabilities that allow you to collect information from your website’s backend for use in your email strategy. This ensures you’re creating the best cart abandonment email campaigns for customers. You can use SmartrMail to segment customers according to location, the number of emails they interacted with, or whether they abandoned their carts.

SmartrMail Standout Features and Integrations

Standout features include automated workflows that handle your email campaigns with triggers that will encourage customers to return. With SmartrMail, you can also create unique offers to send to customers, including unique coupon codes, to get more sales quickly.

Integrations include a small number of native integrations, like BigCommerce, Causal, Kixi PowerCall & SMS, Maropost, Playable, Radiance Labs, Retention.com, Shopify, and WooCommerce. You can also use the SmartrMail API or a paid Zapier account to create custom integrations.

Remarkety helps ecommerce brands automatically send effective emails to help improve retention and grow sales.

Why I picked Remarkety: Using automation can help increase business efficiency and reduce the chances of missing opportunities to reach out to customers who abandon their online carts. With Remarkety, you can use automated abandoned cart alerts to provide personal reminders to encourage customers to return to your store. The platform uses browse abandonment tools that automatically send highly personalized emails based on the specific page or product the customer abandoned.

Remarkety Standout Features and Integrations

Standout features include a drag-and-drop editor tool specifically designed for ecommerce brands and simplifying the email design process. Remarkety also provides A/B testing tools to help you duplicate and test several variations or versions of campaigns to measure which gives the best return.

Integrations include connections with popular ecommerce tools such as BigCommerce, Magento, Nosto, OpenCart, PrestaShop, Privy, Shopify, Smile.io, Wheelio, WooCommerce, and other software options. If you need to create custom integrations, you can use Remarkety’s API or a paid Zapier account to make custom connections between the platform and your current systems.

Privy helps smaller ecommerce brands recover abandoned carts with a variety of powerful features.

Why I picked Privy: The platform offers multiple features to small businesses to help them recover their abandoned carts. Privy combines cart-saving pop-ups that keep your visitors on your website and cart abandonment emails that encourage shoppers to return and complete their purchases. You can use Privy to create cart-saving pop-ups with exit intent tools, reduce cart abandonment with personalized messaging, and automatically send emails to known shoppers who add items to a cart but didn’t purchase.

Privy Standout Features and Integrations

Standout features include A/B testing tools that allow you to test pop-ups and other conversion capabilities, empowering you to use the results to achieve better results. Privy also offers automatic coupon reminder tools that send coupon reminder emails to notify your visitors that their codes will expire and encourage them to use them quickly.

Integrations include connections with top ecommerce platforms and business tools to help with productivity, such as Attentive, BigCommerce, HubSpot CRM, Klaviyo, Mailchimp, Postscript, ShipBob, Shopify, Smile.io, Wix, and other software options. You can also use a paid Zapier account to create custom connections between Privy and your current business systems.

Klaviyo caters to ecommerce businesses by providing powerful email templates and SMS marketing tools to help recover abandoned online carts.

Why I picked Klaviyo: While operating an ecommerce organization, getting back as many customers who abandoned their cart quickly is possible through the use of pre-built templates. So I added Klaviyo to this list because it offers templates that enable your small business to create hyper-targeted, behavior-triggered email and SMS campaigns to encourage customers who abandoned their carts to come back. The platform allows you to customize and add more targeting options to your store if you already have abandoned cart emails through a Shopify or BigCommerce storefront.

Klaviyo Standout Features and Integrations

Standout features include pre-built abandoned cart workflows that trigger when customers enter their information during checkout and move to the process's following stages. Klaviyo also offers customizable email templates that simplify appealing and engaging recover email creation via a drag-and-drop editor and customizable elements.

Integrations include over 300 pre-built connections that pull real-time and historical data from your systems, such as 8returns, CartHook, Gorgias, Magento, OptinMonster, Rebuy, Salesforce, ShipBob, Supermetrics, Whatagraph, and other software options. If you need more customized integrations with your current tech stack, you can use Klaviyo’s API or a paid Zapier account to make tailored connections.

Recart provides multiple SMS communication tools to help ecommerce brands create and manage strategies to lower cart abandonment.

Why I picked Recart: Almost everybody has a mobile phone nearby, so adding an effective SMS campaign can help increase cart abandonment recovery rates. Recart provides SMS features that enable you to encourage cart abandoners to return to your online store. You can use the platform’s cart abandonment automation workflows in combination with its SMS capabilities for excellent results.

Recart Standout Features and Integrations

Standout features include access to a team of professionals who will help you implement your SMS cart abandonment strategies, everything from onboarding to reporting, check-ins, and optimization. Recart also helps your business retarget customers via on-site pop-ups and chatbots through Facebook Messenger.

Integrations include connections with various business tools, such as ActiveCampaign, Drip, Gorgias, Hyros, Justuno, Klaviyo, Northbeam, Omnisend, Shopify, Zendesk, and other software options.

Brevo (formerly SendinBlue) provides a robust set of communication tools to help ecommerce brands encourage customers to complete a purchase after abandoning their carts.

Why I picked Brevo: The platform offers various communication tools, including email marketing, SMS marketing, Live Chat, Chatbots, and WhatsApp campaigns, to help you encourage customers to return to your online store. With Brevo, you can combine the tools with powerful automation capabilities to deliver the right message to cart abandoners at the right time. You can also quickly create omnichannel campaigns with triggers that are activated when customers perform specific actions and send messages across the tool's communication channels.

Brevo Standout Features and Integrations

Standout features include a drag-and-drop email editor that allows you to create beautiful emails from scratch. Brevo also offers customer insights to help you review previous customer conversations and see what worked.

Integrations include various business tools you’re likely already using in your ecommerce business, such as cobra CRM, Convertful, Google Analytics, Magento, Nosto, OptinMonster, Privy, Shopify, Typeform, WooCommerce, and other software options. Brevo also allows users to create custom integrations through its API or a paid Zapier account.