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This article will help you quickly compare the best ecommerce email marketing software available on the market today.
Whether we are talking about established multinationals or startups, email marketing is an extremely effective marketing strategy. It makes it easy to communicate with both existing and potential customers, and ensures that you turn the former into repeat buyers and the latter into new customers.
However, for business owners, attempting to send out many emails to a contact list or email subscribers by hand is almost impossible. When retailers and online stores send emails by hand, they don’t have email automation features or possibilities for message customization at scale.
Within this context, there has been a proliferation of software that assists anyone with an ecommerce store or any other type of ecommerce business to distribute unlimited emails, including email newsletters.
Whether you are looking for new subscribers, or you have a massive list of contacts, there is no shortage of software on the market. Here’s a list of the best eCommerce email marketing software for 2023.
Here’s what I’ll cover:
- Ecommerce Email Marketing Software FAQs
- Comparison Criteria
- Software Key Features
- Ecommerce Email Marketing Software Overviews
How I Selected the Best Email Marketing Sofware
Here are the comparison criteria I used when selecting the best email marketing software. However, choosing an email marketing platform will depend on your specific needs.
1. User Interface (UI): Is it clean and attractive?
2. Usability and Reliability: Consider ease of use. Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
3. Integrations: Is it easy to connect with other tools? Any pre-built integrations with digital marketing tools, or ecommerce tools like Shopify, BigCommerce, WooCommerce, and others? Can you integrate the software with your WordPress website?
4. Automation: Does the software improve efficiency through email marketing automation?
5. Personalization: Improved customer relations management (CRM) depends on the ability to personalize communication. Does the software make it possible to deliver personalized email campaigns? How easily can the email templates be customized?
6. Data Management and Analytics: Will the software assist you in managing and analyzing data?
7. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
Overviews of the 10 Best Ecommerce Email Marketing Software
Here's my list of the 10 best ecommerce email marketing software you can choose from:
Salesforce CRM is a powerful eCommerce email marketing software that allows businesses to set up personalized, automated campaigns across channels easily. It provides comprehensive analytics that allows businesses to monitor the performance of their email campaigns over time, creating actionable insights to inform future decision-making.
The software provides comprehensive tools, including contact management, lead capture, sales automation, customer service, and order tracking capabilities—ideal for the modern eCommerce business. The software integrates with email marketing software such as Mailchimp or Constant Contact. These integrations ensure that all customer data is tracked in one place and allows users to easily create personalized emails for each customer based on their past interactions and purchasing history.
Users can set up automated email campaigns on a predetermined schedule, ensuring customers receive the message when needed and easily trigger sends based on customer behavior or other criteria such as birthdays or anniversaries. With its robust analytics suite, users can track key eCommerce email metrics such as open rates, click-through rates, conversions, and revenue generated from campaigns. The reporting capabilities enable users with access to detailed reports about campaigns to quickly identify where there is room for improvement and act accordingly. Users can assign different values to leads based on their behavior or other criteria so that users can identify which leads are more likely to convert into customers down the line and focus efforts on those leads first.
Campaigner is a cloud-based email marketing software designed for small and midsize businesses looking to scale their email automation and marketing capabilities to the next level. While it caters to companies across various industry verticals, Campaigner is highly suited for ecommerce businesses that want to optimize their email marketing operation and streamline their workflows.
Campaigner is a good option for ecommerce business owners who are looking to tailor their marketing strategies according to their target customers’ buying behavior. Among the many features of the email marketing solution are geolocation tracking, A/B testing, and comprehensive reporting capabilities. It is also equipped with customizable templates, an extensive media library, as well as a robust image editor and sign-up forms.
Another crucial element of Campaigner’s email marketing and automation solution is that it provides users with access to a robust HTML editor as well as the ability to import HTML files. This means more experienced email designers can create emails using third-party software such as Dreamweaver and then simply publish an email campaign through the Campaigner platform.
Why I Picked Campaigner: One of its most appealing features, especially for email marketing professionals and ecommerce owners, is the built-in email designer. The tool features a drag-and-drop mechanism that enables users to efficiently create professional-looking custom emails, complete with various content elements such as images and text. The software also has a selection of customizable email templates for users to choose from.
Campaigner Standout Features & Integrations
Features include A/B testing, contact management, data import/export, external integrations, marketing automation, dashboards, lead management, scheduling, audience targeting, conversion tracking, and notifications.
Integrations include Ninja Forms, Shopify, Magento, Adobe Analytics, Survey Town, Google Analytics, and more using Zapier.
Omnisend is an SMS and email marketing software designed to help ecommerce businesses grow their business using email automation sequences. Their software is designed for small to medium-sized businesses focused on email marketing, with their top-level plan capping out at 500 contacts.
Why I picked Omnisend: Their audience segmentation tools allows you to target specific users and send them customized communications based on their shopping behavior. For example, by integrating Omnisend into your other ecommerce platforms, you can capitalize on your data and segment your customers based on the type of items they’ve purchased, their purchase frequency, their average order value, and many other factors. Omnisend also automatically attaches a customer lifecycle stage to each person in your database so you can tailor your retention strategies for each customer group too.
To help you get up and running, Omnisend also offers a lot of resources for anyone new to email marketing software. These resources include a wide selection of reports, ebooks, blog posts, podcasts, and interviews, plus their Omnisend academy that includes live training sessions to help you get the most value out of their software.
Omnisend Standout Features & Integrations:
Features include email templates, a drag & drop email builder, unique discount codes, list segmentation tools, contact tags for hyper-personalized messaging, active subscriber growth with pop-up forms, and campaign optimization tools such as A/B testing and a “Campaign Booster” feature that automatically resends your unopened email campaigns. Omnisend also includes detailed campaign reports and metrics, and campaign click maps too.
Integrations include AfterShip, Amazon Advertising, GemPages, Gorgias, LoyaltyLion, Okendo, ReCharge, ShipStation, Shopify Flow, Smile.io, Typeform, Yotpo, ViralSweep, and others. You can also access additional apps by connecting through a paid Zapier account.
ActiveCampaign is a customer experience automation platform and email marketing powerhouse that is about as feature-rich as they come.
Why I picked ActiveCampaign: As a customer experience platform, ActiveCampaign has invested a lot of time and effort into creating solutions that target the full customer lifecycle, as well as different types of users, like B2B, B2C and ecommerce clients. They also offer customized solutions for key industries such as Agencies, Bloggers & Influencers, Education, Enterprise, Entertainments & Events, Fitness & Nutrition, Healthcare, Non-Profit, Small Businesses, Real Estate, Technology, or Travel & Hospitality. If you work in one of those niche sectors, I definitely recommend taking a closer look at their industry-specific email marketing solutions.
ActiveCampaign Standout Features & Integrations:
Features include unlimited email sending, advanced email templates (broadcast, triggered, targeted, transactional, etc.) a drag-and-drop builder, segmentation, subscription forms, site and event tracking, conditional commitment, e-commerce store integrations, predictive sending, and marketing attribution.
Integrations are available natively with 75+ software applications, including adTorch, Bonjoro, BurstSMS, Calendly, ERJA, Facebook, FuseDesk, Google Analytics, JustCall, Magento, NativeForms, Pipedrive, Shopify, Slack, Spiffy, Xoxoday Plum, and others. ActiveCampaign also has a RESTful API to support any additional custom integrations you may need.
Sendinblue is a digital marketing platform designed for growing businesses of any size. Their platform offers a range of tools to help businesses personalize their communications with customers, and convert them from window shoppers into purchasers using specialized landing pages and signup forms.
Why I picked Sendinblue: I selected Sendinblue due to the scalable nature of their platform. They offer a free version of their marketing platform that includes enough features to get you started, with the option to add more paid features as your business grows.
Sendinblue Standout Features & Integrations:
Features include email and SMS marketing for unlimited contacts, a CRM to strengthen customer relationships, marketing automation and segmentation tools, transactional emails, custom landing pages, a customer-facing chat bot, signup forms, and Facebook ads retargeting. That’s not all though. They also offer more advanced tools to help you improve your email marketing outreach, including open and click-through reports, email heat maps, A/B testing tools, a send time optimization analysis tool, and real-time campaign statistics.
Integrations are available natively with BigCommerce, Gleam, Magento, Ninja Forms, PrestaShop, Shopify, Shopware, Typeform, WooCommerce, and WordPress. Additional integrations are also available through a combination of Sendinblue’s API, third-party plugins, or by connecting through a paid Zapier account.
SendGrid is a Twilio product, meaning you get access to email marketing, as well as WhatsApp, SMS, and video solutions. They are currently used by large companies like Airbnb, Glassdoor, Instacart, Spotify, Uber, and Yelp.
Why I picked SendGrid: As a multichannel service, SendGrid is great for those who view email marketing as just one of many conversational platforms through which they want to communicate with their customers. Because of this, it can be more complex than others on this list but it’s worth it if you want touch points across every device and app type.
SendGrid Standout Features & Integrations:
Features include advanced email design tools (drag & drop or pure HTML), email automations like recurring emails or time-based drip series, dedicated IPs and custom domains, signup forms, email testing features, customizable templates, email campaign analytics, and list management tools.
Integrations are available natively with 120+ popular software systems, including Airtable, Bluecore, eData Source, FullContact, Google Cloud, Microsoft Azure, Softlayer, Twilio, WordPress, Yieldr, Zapier and others.
HubSpot is an all-in-one customer relationship management (CRM) platform that offers individually priced modules for marketing, sales, customer service, operations, and CMS systems. Their specialized email marketing features are part of their Hubspot Marketing Hub plan.
Why I picked HubSpot: I included HubSpot in this list because they’re a well-known marketing platform that offers more than simple email marketing software. Their modules for marketing, sales, customer service, operations and CMS management can be purchased separately as needed, or combined into integrated bundles to help you get more value out of their platform, rather than relying on other external tools.
HubSpot also has lots of resources for anyone new to email marketing, including blogs, ebooks, guides, and a searchable knowledge base of how-to articles. They also have their HubSpot Academy, which includes a wide range of free courses and certifications too.
HubSpot Standout Features & Integrations:
Features within their email marketing tools include customizable email templates, email design tools, a drag-and-drop editor, A/B testing tools, CRM integrations, customer personalization and segmentation tools, subscriber preference tracking, branded forms and landing pages, form and email automations, a live chat feature, email and in-app chat support, and analytics on email opens and click-through rates.
More advanced features also include adaptive testing, automated follow-up emails, retargeting campaigns, custom reporting, and landing page reporting. All of this connects directly to their other services for Sales, CRM, and CMS so you can scale with them as you grow.
Integrations are available natively with 150+ software applications, including Asana, Canva, Facebook Messenger, Gmail, Instagram, Outlook, Salesforce, Slack, Stripe, SurveyMonkey, Twitter, and many others.
10 Best Ecommerce Email Marketing Software Summary
14-day free trial
|From $25/user/month (billed annually)||Visit Website|
30-day free trial
|From $59/month||Visit Website|
Freemium version available
|From $16/month||Visit Website|
14-day free trial
|From $39/month||Visit Website|
Freemium version available
|From $25/month||Visit Website|
Free trial + freemium plan available
|From $15/month||Visit Website|
14-day free trial + freemium version available
|From $45/month||Visit Website|
14-day free trial
|From $39/month||Visit Website|
Freemium version available
|From $13/month||Visit Website|
60-day free trial
|From $9.99/month||Visit Website|
Other Ecommerce Marketing Software
If the software options above still don’t meet your needs, here are a few other options you may want to look at:
- WooCommerce - Best for small to large-sized online merchants using WordPress
- BigCommerce - Best eCommerce email marketing software for reliability
- Aweber - Best free eCommerce email marketing software
- Convertkit - Best for sharing ideas and connecting with an audience
- Campaign Monitor - Best for usability and ease of use
- GetResponse - Best for conversion funnels
What am I Missing?
Are there any excellent ecommerce email marketing software that I have missed? Looking for ecommerce trends to base your emails on? Here's our article on 2023 Ecommerce Growth Trends.
Use the comments section to tell me about any tools you have used for your ecommerce email marketing.
If you’re looking for other marketing tools, I suggest you check out:
- Marketing Dashboards & SEO Reporting Tools
- Marketing Analytics Software
- Mobile Marketing Software
- MRM Software (Marketing Resource Management)
- Marketing Planning Software
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Need expert help finding the right Email Marketing Software?
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It takes just a minute to submit your requirements and they will give you a call at no cost or commitment. You’ll get custom product shortlists covering the top solutions that best fit your specific needs from their team of software experts (via phone or email) and they can even connect you to your choice of the selected vendors. To get started, please submit the form below:
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