Whether you're a giant multinational or a startup, email marketing is an extremely effective marketing strategy. It makes it easy to communicate with both existing and potential customers, and ensures that you turn the former into repeat buyers and the latter into new customers.
In this article, I've compiled a comprehensive list of the best ecommerce email marketing software.
What Is Ecommerce Email Marketing Software?
Ecommerce email marketing software helps online stores use targeted emails to drive traffic to their online businesses and convert this traffic into paying customers. To do this, ecommerce stores need to communicate with each customer in a way that feels as if you are talking to them alone.
Marketers attempting to create personalized emails for even the smallest email list will discover that it is almost impossible to do this without an automated system with functionalities such as ready-made templates and drag-and-drop features.
Your email marketing campaigns need to speak to the needs of the customer. Ecommerce email marketing software is a tool that helps you accomplish this goal. It helps you collect the information you need about each customer to segment your customer base.
Salesforce CRM is a powerful eCommerce email marketing software that allows businesses to set up personalized, automated campaigns across channels easily. It provides comprehensive analytics that allows businesses to monitor the performance of their email campaigns over time, creating actionable insights to inform future decision-making.
Why I picked Salesforce CRM: Users can set up automated email campaigns on a predetermined schedule, ensuring customers receive the message when needed and easily trigger sends based on customer behavior or other criteria such as birthdays or anniversaries.
With its robust analytics suite, users can track key eCommerce email metrics such as open rates, click-through rates, conversions, and revenue generated from campaigns. The reporting capabilities enable users with access to detailed reports about campaigns to quickly identify where there is room for improvement and act accordingly.
Users can assign different values to leads based on their behavior or other criteria so that users can identify which leads are more likely to convert into customers down the line and focus efforts on those leads first.
Salesforce CRM Standout Features & Integrations:
Features include comprehensive tools for contact management, lead capture, sales automation, customer service, and order tracking capabilities—ideal for the modern eCommerce business.
Integrations are available with other email marketing software such as Mailchimp or Constant Contact. You can also access numerous additional integrations through the Salesforce AppExchange as well.
- Flexible and comprehensive integration system
- Scalability and customizability
- Robust feature set
- May not be appropriate for small businesses
- Steep learning curve
HubSpot Marketing is an all-in-one platform for managing e-commerce email marketing campaigns.
Why I picked HubSpot Marketing: Their software helps businesses maximize their ROI by optimizing the process of creating, sending, and tracking emails. The platform includes drag-and-drop campaign-building tools, automated segmentation, A/B testing capabilities, real-time analytics, and reporting.
HubSpot Marketing allows users to easily create targeted emails and automated workflows that help them stay connected with customers and prospects. Its drag-and-drop editor quickly builds visually appealing messages that stand out. Automated campaigns can help deliver content based on customer behavior, trigger notifications when a lead takes a desired action, or send content specific to a subscriber's interests. Users can access templates that can be personalized with their content, images, and videos.
HubSpot Marketing makes it easy to track e-commerce transactions on a website by giving users access to detailed reports on sales activities. Users can segment lists based on factors such as customer purchase history, demographic information, or location. This helps ensure that every customer gets content tailored specifically to their needs.
Businesses can also create lists based on user engagement. Those who open or click through emails regularly are sent higher priority messages while those who don’t could get reminders or promotional offers. This allows users to maximize the effectiveness of their email campaigns by targeting customers who are most likely to be interested in what they offer.
HubSpot Marketing Standout Features & Integrations:
Features within their email marketing tools include customizable email templates, email design tools, a drag-and-drop editor, A/B testing tools, CRM integrations, customer personalization and segmentation tools, subscriber preference tracking, branded forms and landing pages, form and email automations, a live chat feature, email and in-app chat support, and analytics on email opens and click-through rates.
More advanced features also include adaptive testing, automated follow-up emails, retargeting campaigns, custom reporting, and landing page reporting. All of this connects directly to their other services for Sales, CRM, and CMS so you can scale with them as you grow.
Integrations are available natively with 150+ software applications, including Asana, BigCommerce, Canva, Facebook Messenger, Gmail, Instagram, Magento, Outlook, Salesforce, Shopify, Slack, Stripe, SurveyMonkey, Twitter, WooCommerce, and many others.
- Up to 1,000 automation workflows (Enterprise plan)
- Some features are available for free
- Industry leader in the marketing software space
- Numerous features can take some time to master
- Pricing structure for multiple products is a bit complex
Campaigner is a cloud-based email marketing software designed for small and midsize businesses looking to scale their email automation and marketing capabilities to the next level. While it caters to companies across various industry verticals, Campaigner is highly suited for ecommerce businesses that want to optimize their email marketing operation and streamline their workflows.
Why I Picked Campaigner: Campaigner is a good option for ecommerce business owners who are looking to tailor their marketing strategies according to their target customers’ buying behavior. Among the many features of the email marketing solution are geolocation tracking, A/B testing, and comprehensive reporting capabilities. It is also equipped with customizable templates, an extensive media library, as well as a robust image editor and sign-up forms.
Another crucial element of Campaigner’s email marketing and automation solution is that it provides users with access to a robust HTML editor as well as the ability to import HTML files. This means more experienced email designers can create emails using third-party software such as Dreamweaver and then simply publish an email campaign through the Campaigner platform.
One of its most appealing features, especially for email marketing professionals and ecommerce owners, is the built-in email designer. The tool features a drag-and-drop mechanism that enables users to efficiently create professional-looking custom emails, complete with various content elements such as images and text. The software also has a selection of customizable email templates for users to choose from.
Campaigner Standout Features & Integrations
Features include A/B testing, contact management, data import/export, external integrations, marketing automation, dashboards, lead management, scheduling, audience targeting, conversion tracking, and notifications.
Integrations include Ninja Forms, Shopify, Magento, Adobe Analytics, Survey Town, Google Analytics, and more using Zapier.
- Robust email marketing and automation
- A/B testing and optimization
- Advanced segmentation and testing
- Slightly cluttered and confusing user interface
- Limited native integrations
Omnisend is an SMS and email marketing software designed to help ecommerce businesses grow their business using email automation sequences. Their software is designed for small to medium-sized businesses focused on email marketing, with their top-level plan capping out at 500 contacts.
Why I picked Omnisend: Their audience segmentation tools allows you to target specific users and send them customized communications based on their shopping behavior. For example, by integrating Omnisend into your other ecommerce platforms, you can capitalize on your data and segment your customers based on the type of items they’ve purchased, their purchase frequency, their average order value, and many other factors.
Omnisend also automatically attaches a customer lifecycle stage to each person in your database so you can tailor your retention strategies for each customer group too.
To help you get up and running, Omnisend also offers a lot of resources for anyone new to email marketing software. These resources include a wide selection of reports, ebooks, blog posts, podcasts, and interviews, plus their Omnisend academy which includes live training sessions to help you get the most value out of their software.
Omnisend Standout Features & Integrations:
Features include email templates, a drag & drop email builder, unique discount codes, list segmentation tools, contact tags for hyper-personalized messaging, active subscriber growth with pop-up forms, and campaign optimization tools such as A/B testing and a “Campaign Booster” feature that automatically resends your unopened email campaigns. Omnisend also includes detailed campaign reports and metrics, and campaign click maps too.
Integrations include AfterShip, Amazon Advertising, GemPages, Gorgias, LoyaltyLion, Okendo, ReCharge, ShipStation, Shopify Flow, Smile.io, Typeform, Yotpo, ViralSweep, and others. You can also access additional apps by connecting through a paid Zapier account.
- Comprehensive resources section
- Easy to create campaign-specific landing pages
- Deep Shopify integration
- Has a bit of a learning curve
- Embedding multiple images into an email can be time-consuming
ActiveCampaign is a customer experience automation platform and email marketing powerhouse that is about as feature-rich as they come.
Why I picked ActiveCampaign: As a customer experience platform, ActiveCampaign has invested a lot of time and effort into creating solutions that target the full customer lifecycle, as well as different types of users, like B2B, B2C and ecommerce clients.
They also offer customized solutions for key industries such as Agencies, Bloggers & Influencers, Education, Enterprise, Entertainments & Events, Fitness & Nutrition, Healthcare, Non-Profit, Small Businesses, Real Estate, Technology, or Travel & Hospitality. If you work in one of those niche sectors, I definitely recommend taking a closer look at their industry-specific email marketing solutions.
ActiveCampaign Standout Features & Integrations:
Features include unlimited email sending, advanced email templates (broadcast, triggered, targeted, transactional, etc.) a drag-and-drop builder, segmentation, subscription forms, site and event tracking, conditional commitment, e-commerce store integrations, predictive sending, and marketing attribution.
Integrations are available natively with 75+ software applications, including adTorch, Bonjoro, BurstSMS, Calendly, ERJA, Facebook, FuseDesk, Google Analytics, JustCall, Magento, NativeForms, Pipedrive, Shopify, Slack, Spiffy, Xoxoday Plum, and others. ActiveCampaign also has a RESTful API to support any additional custom integrations you may need.
- Out-of-the-box automation templates
- Simple to create branded email templates
- Easy to set up powerful automations
- Customizing an email’s design can sometimes be difficult
- Has a bit of a learning curve for beginners
Sendinblue is a digital marketing platform designed for growing businesses of any size. Their platform offers a range of tools to help businesses personalize their communications with customers, and convert them from window shoppers into purchasers using specialized landing pages and signup forms.
Why I picked Sendinblue: I selected Sendinblue due to the scalable nature of their platform. They offer a free version of their marketing platform that includes enough features to get you started, with the option to add more paid features as your business grows.
Sendinblue Standout Features & Integrations:
Features include email and SMS marketing for unlimited contacts, a CRM to strengthen customer relationships, marketing automation and segmentation tools, transactional emails, custom landing pages, a customer-facing chatbot, signup forms, and Facebook ads retargeting. That’s not all though.
They also offer more advanced tools to help you improve your email marketing outreach, including open and click-through reports, email heat maps, A/B testing tools, a send-time optimization analysis tool, and real-time campaign statistics.
Integrations are available natively with BigCommerce, Gleam, Magento, Ninja Forms, PrestaShop, Shopify, Shopware, Typeform, WooCommerce, and WordPress. Additional integrations are also available through a combination of Sendinblue’s API, third-party plugins, or by connecting through a paid Zapier account.
- No limit to subscriber database
- Straightforward onboarding
- Easy to customize emails
- Advanced tutorials can be difficult to find
- Automating a drip marketing campaign is not very intuitive
SendGrid is a Twilio product, meaning you get access to email marketing, as well as WhatsApp, SMS, and video solutions. They are currently used by large companies like Airbnb, Glassdoor, Instacart, Spotify, Uber, and Yelp.
Why I picked SendGrid: As a multichannel service, SendGrid is great for those who view email marketing as just one of many conversational platforms through which they want to communicate with their customers. Because of this, it can be more complex than others on this list but it’s worth it if you want touch points across every device and app type.
SendGrid Standout Features & Integrations:
Features include advanced email design tools (drag & drop or pure HTML), email automations like recurring emails or time-based drip series, dedicated IPs and custom domains, signup forms, email testing features, customizable templates, email campaign analytics, and list management tools.
Integrations are available natively with 120+ popular software systems, including Airtable, Bluecore, eData Source, FullContact, Google Cloud, Microsoft Azure, Softlayer, Twilio, WordPress, Yieldr, Zapier and others.
- Detailed email tracking and analytics
- Robust APIs and SDKs, making it a favorite among devs
- Exceptional email deliverability rates
- Some advanced automations not possible
- Complexity for beginners
Drip is an email marketing software built specifically for e-commerce businesses. It was designed to help online retailers link their email drip campaigns directly to the customer buying cycle.
Why I picked Drip: Drip’s email platform offers advanced email segmentation so you can be confident you’re tailoring your communications according to your customer’s preferences and recent actions.
For example, Drip’s customer segmentation data will tell you whether a consumer is first learning about your product, dangerously close to making that purchase, or is a loyal repeat customer. Also, thanks to their many pre-built templates and automations, you can spend less time crafting emails and more time developing your email marketing strategy.
Drip Standout Features & Integrations:
Features include advanced customer segmentation tools, email personalizations, an email builder tool, a point-and-click visual editor, or the option to design using custom HTML codes. They also offer a playbook of automated best practices emails, such as welcome emails, abandoned cart emails, and post-purchase campaigns.
Integrations are available natively with over 100 software applications, including BigCommerce, Facebook Custom Audiences, Gravity Forms, Insightly, Magento, PayPal, Pipedrive, Shopify, Sleeknote, ViralSweep, WooCommerce, and Zapier.
- Excellent list segmentation options
- Campaign duplication feature helps you save time
- Great reporting features
- UI takes some getting used to
- Has a learning curve, especially for beginners
Mailchimp is a well-known email marketing and automation tool with features that define the email marketing software space. In addition to being a trusted email marketing tool, they also offer website, commerce tools and other assorted marketing features, including connections to payment processing systems.
Why I picked Mailchimp: They’re a great email marketing software for beginners, offering a detailed marketing library, help center, and 24/7 email and chat support. On top of that, they also offer more advanced educational information like their Expert Insights and Industry Trends news feeds, plus their training program — Mailchimp 101 — which walks users through their long list of features from start to finish.
Mailchimp Standout Features & Integrations:
Features include pre-built email templates, audience segmentation, a CRM, behavioral targeting, customer journey mapping, marketing automation, transactional and trigger-based emails, role-based access, a creative assistant, email scheduling, A/B testing, dynamic content, reports and analytics, surveys, and recommendations. Their more advanced features include lead generation, dynamic content, automation workflows, and online store integration.
Integrations are available both natively or through third-party connections, and include over 300 popular applications like Chargebee, Firebase, Formstack, Patreon, Recurly, Shopify, Stripe, Squarespace Commerce, Typeform, QuickBooks, and many others. They also have a mobile app for both Android and iOS devices.
- Easy audience list segmentation
- Robust analytics and reporting features
- Easy to use
- Lean customer support
- Multivariate testing locked to Premium plan
Constant Contact is an easy-to-use email marketing software that’s been floating around marketing team tech stacks in some capacity since 1996. Although they have gone through many changes in focus over that time, they have always been marketing-centric. And now they do email marketing really, really well.
Why I picked Constant Contact: I included Constant Contact in this list because I appreciate the depth as well as the automation of their subject line testing tool, also known as A/B testing. You have full control over how many customers you want to send each test version too, and the option to determine the winner after 6, 12, 24 or 48 hours. Once your campaign’s reached your desired threshold, Constant Contact will automatically send the email with the winning subject line to your remaining audience.
Constant Contact Standout Features & Integrations:
Features include hundreds of branded templates, automated emails, list segmentation, social media integrations, text-to-join, and comprehensive, real-time reporting. Their contact management features are also helpful, including the ability to upload contact directly from Excel, Outlook, Salesforce, or other programs where your customer data exists. Beyond just email, Custom Contact also includes landing page builder tools to help you capture more leads.
Integrations include over 300 apps in their library, including native connections with Canva, Eventbrite, Facebook, Facebook Ads, Gmail, Google Ads, Instagram, Salesforce, Shopify, Stripe, Twitter, WooCommerce, Vimeo, WordPress
- Advanced marketing automation
- Professional pre-made templates
- Beginner friendly
- UI needs work
- Slow customer support response
Best email marketing software with automated marketing features and a CRM for customer analytics
14-day free trial
|From $25/user/month (billed annually)||Website|
Best email marketing software for in-depth reporting and insights
30-day trial + free plan available
Best email marketing + SMS marketing package
30-day free trial
Best email marketing software for audience segmentation tools
Free plan available
Best email marketing software for targeting the full customer lifecycle
14-day free trial
Best email marketing software for scalability
Free plan available
Best email marketing software for multichannel marketing campaigns
Free trial + freemium plan available
Best email marketing software for ecommerce businesses
14-day free trial
Best email marketing software for beginners
30-day free trial + free plan available
Best email marketing software for automatic subject line testing
60-day free trial
Best email marketing software for advanced integrations
Best ecommerce email marketing software for reliability
Best for conversion funnels
Best free ecommerce email marketing software
- Campaign Monitor
Best for usability and ease of use
Best for sharing ideas and connecting with an audience
Best for small to large-sized online merchants using WordPress
How I Selected the Best Email Marketing Sofware
Here are the comparison criteria I used when selecting the best email marketing software. However, choosing an email marketing platform will depend on your specific needs.
There are many features and functions that makeup ecommerce email marketing software. Here are the basic ones in order to be qualified for inclusion on this list:
- Email campaign creation and management; includes tools for designing, creating, and managing email campaigns. Users can often use drag-and-drop editors to build visually appealing email templates without requiring extensive coding knowledge.
- Campaign tracking and analytics; provides tools to track the performance of email campaigns. This includes metrics such as open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates.
Ecommerce email marketing software is specifically designed to cater to the needs of online retailers and businesses engaged in ecommerce activities. It includes a range of features tailored to enhance customer engagement, boost sales, and improve overall marketing strategies. Some key features of ecommerce email marketing software include:
- Automated Workflows: Ecommerce email marketing platforms often offer automation capabilities, allowing you to create automated workflows based on customer behavior. For example, you can set up automated emails for abandoned cart reminders, post-purchase follow-ups, product recommendations based on browsing history, and more.
- Segmentation and Personalization: These tools enable you to segment your email list based on various factors such as purchase history, demographics, browsing behavior, and engagement level. This segmentation enables you to send highly targeted and personalized content, leading to increased engagement and conversions.
- Abandoned Cart Recovery: This feature sends automated emails to customers who have added items to their shopping cart but haven't completed the purchase. These emails can include reminders about the items left behind and sometimes even offer incentives to encourage the completion of the purchase.
- Product Recommendations: Ecommerce email marketing software can analyze customer behavior and purchase history to provide personalized product recommendations. This feature helps in cross-selling and upselling relevant products, thereby increasing the average order value.
- Dynamic Content: Dynamic content allows you to customize email content for each recipient based on their preferences, behavior, and purchase history. This creates a more tailored and engaging experience for customers.
- A/B Testing: A/B testing lets you experiment with different email subject lines, content, layouts, and calls to action to determine what resonates best with your audience and yields the highest conversion rates.
- Analytics and Reporting: Comprehensive analytics tools help you track the performance of your email campaigns. You can monitor metrics like open rates, click-through rates, conversion rates, revenue generated, and more. This data provides insights into the effectiveness of your strategies and helps you refine your approach.
- Integration with Ecommerce Platforms: Many ecommerce email marketing software solutions integrate seamlessly with popular ecommerce platforms like Shopify, WooCommerce, Magento, and others. This allows for synchronization of customer data, purchase history, and more, streamlining the email marketing process.
- Responsive Design: With a growing number of people accessing emails on mobile devices, responsive email templates are crucial to ensuring that your emails display correctly and are easily readable across different screen sizes.
- Social Media Integration: Some platforms offer integration with social media, allowing you to share your email content on social platforms and vice versa, thereby extending your reach.
- List Growth Tools: These tools help you grow your email subscriber list through tactics like pop-up forms, exit-intent pop-ups, and lead magnets.
- Transactional Emails: Some ecommerce email marketing software also facilitates sending transactional emails like order confirmations, shipping notifications, and receipts, which are crucial for maintaining a professional and customer-friendly online shopping experience.
These features collectively empower ecommerce businesses to create effective email marketing campaigns that drive engagement, sales, and customer loyalty.
Usability is crucial when selecting the best email marketing service because it directly impacts the efficiency and effectiveness of your marketing efforts. Intuitive and user-friendly software ensures that marketers can easily create, manage, and optimize campaigns without extensive technical knowledge or time-consuming learning curves. A user-friendly interface facilitates swift navigation, seamless content creation, and the ability to leverage advanced features, ultimately enabling businesses to focus on crafting engaging email content, targeting the right audience, and analyzing results to drive higher conversions and revenue, rather than getting bogged down by complicated tools.
Software integrations are vital when selecting the best best email marketing platform because they enable seamless connectivity between your email marketing platform and other essential tools within your tech stack, such as your ecommerce platform, customer relationship management (CRM) system, analytics tools, and more. These integrations streamline data sharing, automate processes, and enhance the overall efficiency of your marketing operations. They ensure that customer information, purchase history, and engagement data are synchronized in real time, enabling you to deliver more personalized and targeted email campaigns, track performance accurately, and make informed strategic decisions. Integrations also save time by reducing manual data entry and promoting a cohesive customer experience across different touchpoints.
Data Security & Compliance
Data security and compliance are of paramount importance when selecting the best email marketing tool because they safeguard sensitive customer information and ensure that your marketing practices adhere to legal regulations and industry standards. Protecting customer data builds trust and credibility, which is essential for maintaining positive customer relationships and preventing data breaches that can lead to reputational damage and financial losses. Compliance with regulations such as GDPR, CAN-SPAM Act, and other data protection laws is not only a legal requirement but also demonstrates your commitment to ethical and responsible marketing practices. Choosing software that prioritizes robust data encryption, secure storage, and compliance features helps mitigate risks and potential liabilities associated with data breaches and non-compliance.
Why is Ecommerce Email Marketing Software Useful for Ecommerce Teams?
What Should Ecommerce Teams Look for in an Email Marketing Tool?
How Do You Know If You Need Ecommerce Email Marketing Software?
Other Ecommerce Marketing Software Reviews
Here are a few other lists of key ecommerce marketing software that you can consider for your overall marketing strategy.
- Ecommerce Marketing Tools
- Marketing Resource Management Software
- Ecommerce Content Marketing Platforms
- Marketing CRM Software
- Marketing Automation Software
- Marketing Attribution Software
- Abandoned Cart Software
Are there any excellent ecommerce email marketing software that I have missed? Looking for ecommerce trends to base your emails on? Here's our article on 2023 Ecommerce Growth Trends.
Use the comments section to tell me about any tools you have used for your ecommerce email marketing. For updates on articles like this tool overview and other ecommerce tips and strategies, subscribe to The Ecomm Manager newsletter.
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