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10 Best Ecommerce Email Marketing Software For 2023

The Best Ecommerce Marketing Software List

  1. 1. Salesforce CRM — Best email marketing software with automated marketing features and a CRM for customer analytics
  2. 2. HubSpot Marketing — Best email marketing software for in-depth reporting and insights
  3. 3. Campaigner — Best email marketing + SMS marketing package
  4. 4. Omnisend — Best email marketing software for audience segmentation tools
  5. 5. ActiveCampaign — Best email marketing software for targeting the full customer lifecycle
  6. 6. SendinBlue — Best email marketing software for scalability
  7. 7. SendGrid — Best email marketing software for multichannel marketing campaigns
  8. 8. Drip — Best email marketing software for ecommerce businesses
  9. 9. MailChimp — Best email marketing software for beginners
  10. 10. Constant Contact — Best email marketing software for automatic subject line testing
  11. 11. Klaviyo — Best email marketing software for advanced integrations
  12. 12. Salesforce — Best email marketing software for automation
  13. 13. HubSpot — Best all-in-one email marketing software and CRM platform

Attempting to manually send out emails to a large contact list gets complicated fast. It's impossible to remember each individual's preferences and buying habits without a central database collecting that information. The best ecommerce email marketing software streamlines this process by automating tasks and organizing campaigns.

Whether you're a giant multinational or a startup, email marketing is an extremely effective marketing strategy. It makes it easy to communicate with both existing and potential customers, and ensures that you turn the former into repeat buyers and the latter into new customers.

In this article, I've compiled a comprehensive list of the best ecommerce email marketing software for 2023.

Here’s what I’ll cover:

What is Ecommerce Email Marketing Software?

Ecommerce email marketing software helps online stores use targeted emails to drive traffic to their online businesses and convert this traffic into paying customers. To do this, ecommerce stores need to communicate with each customer in a way that feels as if you are talking to them alone.

Marketers attempting to create personalized emails for even the smallest email list will discover that it is almost impossible to do this without an automated system with functionalities such as ready made templates and drag-and-drop features.

Your email marketing campaigns need to speak to the needs of the customer. Ecommerce email marketing software is a tool that helps you accomplish this goal. It helps you collect the information you need about each customer to segment your customer base.

At a basic level, an email marketing solution helps users grow and communicate with their subscribers. The core features provided by email marketing services and software include:

  • Templates
  • Email editors
  • Auto-responders and schedulers
  • Reporting and analytics
  • Form builders

The more advanced options feature customer segmentation, among other marketing automation solutions.

Overviews of the 10 Best Ecommerce Email Marketing Software

Here's my list of the 10 best ecommerce email marketing software you can choose from:

1

Salesforce CRM

Best email marketing software with automated marketing features and a CRM for customer analytics

Salesforce CRM is a powerful eCommerce email marketing software that allows businesses to set up personalized, automated campaigns across channels easily. It provides comprehensive analytics that allows businesses to monitor the performance of their email campaigns over time, creating actionable insights to inform future decision-making.

Why I picked Salesforce CRM: Users can set up automated email campaigns on a predetermined schedule, ensuring customers receive the message when needed and easily trigger sends based on customer behavior or other criteria such as birthdays or anniversaries.

With its robust analytics suite, users can track key eCommerce email metrics such as open rates, click-through rates, conversions, and revenue generated from campaigns. The reporting capabilities enable users with access to detailed reports about campaigns to quickly identify where there is room for improvement and act accordingly.

Users can assign different values to leads based on their behavior or other criteria so that users can identify which leads are more likely to convert into customers down the line and focus efforts on those leads first. 

Salesforce CRM Standout Features & Integrations:

Features include comprehensive tools for contact management, lead capture, sales automation, customer service, and order tracking capabilities—ideal for the modern eCommerce business.

Integrations are available with other email marketing software such as Mailchimp or Constant Contact. You can also access numerous additional integrations through the Salesforce AppExchange as well.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2 12285

14-day free trial

From $25/user/month (billed annually)

2

HubSpot Marketing

Best email marketing software for in-depth reporting and insights

HubSpot Marketing is an all-in-one platform for managing e-commerce email marketing campaigns.

Why I picked HubSpot Marketing: Their software helps businesses maximize their ROI by optimizing the process of creating, sending, and tracking emails. The platform includes drag-and-drop campaign-building tools, automated segmentation, A/B testing capabilities, real-time analytics, and reporting.

HubSpot Marketing allows users to easily create targeted emails and automated workflows that help them stay connected with customers and prospects. Its drag-and-drop editor quickly builds visually appealing messages that stand out. Automated campaigns can help deliver content based on customer behavior, trigger notifications when a lead takes a desired action, or send content specific to a subscriber's interests. Users can access templates that can be personalized with their content, images, and videos.

HubSpot Marketing makes it easy to track e-commerce transactions on a website by giving users access to detailed reports on sales activities. Users can segment lists based on factors such as customer purchase history, demographic information, or location. This helps ensure that every customer gets content tailored specifically to their needs.

Businesses can also create lists based on user engagement. Those who open or click through emails regularly are sent higher priority messages while those who don’t could get reminders or promotional offers. This allows users to maximize the effectiveness of their email campaigns by targeting customers who are most likely to be interested in what they offer.

HubSpot Marketing Standout Features & Integrations:

Features within their email marketing tools include customizable email templates, email design tools, a drag-and-drop editor, A/B testing tools, CRM integrations, customer personalization and segmentation tools, subscriber preference tracking, branded forms and landing pages, form and email automations, a live chat feature, email and in-app chat support, and analytics on email opens and click-through rates. 

More advanced features also include adaptive testing, automated follow-up emails, retargeting campaigns, custom reporting, and landing page reporting. All of this connects directly to their other services for Sales, CRM, and CMS so you can scale with them as you grow. 

Integrations are available natively with 150+ software applications, including Asana, BigCommerce, Canva, Facebook Messenger, Gmail, Instagram, Magento, Outlook, Salesforce, Shopify, Slack, Stripe, SurveyMonkey, Twitter, WooCommerce, and many others.

30-day trial + free plan available

From $50/month

3

Campaigner

Best email marketing + SMS marketing package

Campaigner is a cloud-based email marketing software designed for small and midsize businesses looking to scale their email automation and marketing capabilities to the next level. While it caters to companies across various industry verticals, Campaigner is highly suited for ecommerce businesses that want to optimize their email marketing operation and streamline their workflows.

Why I Picked Campaigner: Campaigner is a good option for ecommerce business owners who are looking to tailor their marketing strategies according to their target customers’ buying behavior. Among the many features of the email marketing solution are geolocation tracking, A/B testing, and comprehensive reporting capabilities. It is also equipped with customizable templates, an extensive media library, as well as a robust image editor and sign-up forms.

Another crucial element of Campaigner’s email marketing and automation solution is that it provides users with access to a robust HTML editor as well as the ability to import HTML files. This means more experienced email designers can create emails using third-party software such as Dreamweaver and then simply publish an email campaign through the Campaigner platform.

One of its most appealing features, especially for email marketing professionals and ecommerce owners, is the built-in email designer. The tool features a drag-and-drop mechanism that enables users to efficiently create professional-looking custom emails, complete with various content elements such as images and text. The software also has a selection of customizable email templates for users to choose from.

Campaigner Standout Features & Integrations

Features include A/B testing, contact management, data import/export, external integrations, marketing automation, dashboards, lead management, scheduling, audience targeting, conversion tracking, and notifications.

Integrations include Ninja Forms, Shopify, Magento, Adobe Analytics, Survey Town, Google Analytics, and more using Zapier.

30-day free trial

From $59/month

4

Omnisend

Best email marketing software for audience segmentation tools

Omnisend is an SMS and email marketing software designed to help ecommerce businesses grow their business using email automation sequences. Their software is designed for small to medium-sized businesses focused on email marketing, with their top-level plan capping out at 500 contacts.

Why I picked Omnisend: Their audience segmentation tools allows you to target specific users and send them customized communications based on their shopping behavior. For example, by integrating Omnisend into your other ecommerce platforms, you can capitalize on your data and segment your customers based on the type of items they’ve purchased, their purchase frequency, their average order value, and many other factors.

Omnisend also automatically attaches a customer lifecycle stage to each person in your database so you can tailor your retention strategies for each customer group too. 

To help you get up and running, Omnisend also offers a lot of resources for anyone new to email marketing software. These resources include a wide selection of reports, ebooks, blog posts, podcasts, and interviews, plus their Omnisend academy which includes live training sessions to help you get the most value out of their software.

Omnisend Standout Features & Integrations:

Features include email templates, a drag & drop email builder, unique discount codes, list segmentation tools, contact tags for hyper-personalized messaging, active subscriber growth with pop-up forms, and campaign optimization tools such as A/B testing and a “Campaign Booster” feature that automatically resends your unopened email campaigns. Omnisend also includes detailed campaign reports and metrics, and campaign click maps too.

Integrations include AfterShip, Amazon Advertising, GemPages, Gorgias, LoyaltyLion, Okendo, ReCharge, ShipStation, Shopify Flow, Smile.io, Typeform, Yotpo, ViralSweep, and others. You can also access additional apps by connecting through a paid Zapier account.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 669

Free plan available

From $16/month

5

ActiveCampaign

Best email marketing software for targeting the full customer lifecycle

ActiveCampaign is a customer experience automation platform and email marketing powerhouse that is about as feature-rich as they come. 

Why I picked ActiveCampaign: As a customer experience platform, ActiveCampaign has invested a lot of time and effort into creating solutions that target the full customer lifecycle, as well as different types of users, like B2B, B2C and ecommerce clients.

They also offer customized solutions for key industries such as Agencies, Bloggers & Influencers, Education, Enterprise, Entertainments & Events, Fitness & Nutrition, Healthcare, Non-Profit, Small Businesses, Real Estate, Technology, or Travel & Hospitality. If you work in one of those niche sectors, I definitely recommend taking a closer look at their industry-specific email marketing solutions. 

ActiveCampaign Standout Features & Integrations:

Features include unlimited email sending, advanced email templates (broadcast, triggered, targeted, transactional, etc.) a drag-and-drop builder, segmentation, subscription forms, site and event tracking, conditional commitment, e-commerce store integrations, predictive sending, and marketing attribution. 

Integrations are available natively with 75+ software applications, including adTorch, Bonjoro, BurstSMS, Calendly, ERJA, Facebook, FuseDesk, Google Analytics, JustCall, Magento, NativeForms, Pipedrive, Shopify, Slack, Spiffy, Xoxoday Plum, and others. ActiveCampaign also has a RESTful API to support any additional custom integrations you may need. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 9483

14-day free trial

From $39/month

6

SendinBlue

Best email marketing software for scalability

Sendinblue is a digital marketing platform designed for growing businesses of any size. Their platform offers a range of tools to help businesses personalize their communications with customers, and convert them from window shoppers into purchasers using specialized landing pages and signup forms. 

Why I picked Sendinblue: I selected Sendinblue due to the scalable nature of their platform. They offer a free version of their marketing platform that includes enough features to get you started, with the option to add more paid features as your business grows. 

Sendinblue Standout Features & Integrations: 

Features include email and SMS marketing for unlimited contacts, a CRM to strengthen customer relationships, marketing automation and segmentation tools, transactional emails, custom landing pages, a customer-facing chatbot, signup forms, and Facebook ads retargeting. That’s not all though.

They also offer more advanced tools to help you improve your email marketing outreach, including open and click-through reports, email heat maps, A/B testing tools, a send-time optimization analysis tool, and real-time campaign statistics.

Integrations are available natively with BigCommerce, Gleam, Magento, Ninja Forms, PrestaShop, Shopify, Shopware, Typeform, WooCommerce, and WordPress. Additional integrations are also available through a combination of Sendinblue’s API, third-party plugins, or by connecting through a paid Zapier account.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 1436

Free plan available

From $25/month

7

SendGrid

Best email marketing software for multichannel marketing campaigns

SendGrid is a Twilio product, meaning you get access to email marketing, as well as WhatsApp, SMS, and video solutions. They are currently used by large companies like Airbnb, Glassdoor, Instacart, Spotify, Uber, and Yelp. 

Why I picked SendGrid: As a multichannel service, SendGrid is great for those who view email marketing as just one of many conversational platforms through which they want to communicate with their customers. Because of this, it can be more complex than others on this list but it’s worth it if you want touch points across every device and app type. 

SendGrid Standout Features & Integrations:

Features include advanced email design tools (drag & drop or pure HTML), email automations like recurring emails or time-based drip series, dedicated IPs and custom domains, signup forms, email testing features, customizable templates, email campaign analytics, and list management tools. 

Integrations are available natively with 120+ popular software systems, including Airtable, Bluecore, eData Source, FullContact, Google Cloud, Microsoft Azure, Softlayer, Twilio, WordPress, Yieldr, Zapier and others. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 9

Free trial + freemium plan available

From $15/month

10 Best Ecommerce Email Marketing Software Summary

Tool Free Option Price
1
Salesforce CRM

Best email marketing software with automated marketing features and a CRM for customer analytics

14-day free trial

From $25/user/month (billed annually) Visit Website
2
HubSpot Marketing

Best email marketing software for in-depth reporting and insights

30-day trial + free plan available

From $50/month Visit Website
3
Campaigner

Best email marketing + SMS marketing package

30-day free trial

From $59/month Visit Website
4
Omnisend

Best email marketing software for audience segmentation tools

Free plan available

From $16/month Visit Website
5
ActiveCampaign

Best email marketing software for targeting the full customer lifecycle

14-day free trial

From $39/month Visit Website
6
SendinBlue

Best email marketing software for scalability

Free plan available

From $25/month Visit Website
7
SendGrid

Best email marketing software for multichannel marketing campaigns

Free trial + freemium plan available

From $15/month Visit Website
8
Drip

Best email marketing software for ecommerce businesses

14-day free trial

From $39/month Visit Website
9
MailChimp

Best email marketing software for beginners

30-day free trial + free plan available

From $13/month Visit Website
10
Constant Contact

Best email marketing software for automatic subject line testing

60-day free trial

From $9.99/month Visit Website

Other Ecommerce Marketing Software 

If the software options above still don’t meet your needs, here are a few other options you may want to look at: 

  1. WooCommerce - Best for small to large-sized online merchants using WordPress 
  2. BigCommerce - Best eCommerce email marketing software for reliability
  3. Aweber - Best free eCommerce email marketing software
  4. Convertkit - Best for sharing ideas and connecting with an audience
  5. Campaign Monitor - Best for usability and ease of use  
  6. GetResponse - Best for conversion funnels

How I Selected the Best Email Marketing Sofware

Here are the comparison criteria I used when selecting the best email marketing software. However, choosing an email marketing platform will depend on your specific needs.

1. User Interface (UI): Is it clean and attractive?

2. Usability and Reliability: Consider ease of use. Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? 

3. Integrations: Is it easy to connect with other tools? Any pre-built integrations with digital marketing tools, or ecommerce tools like Shopify, BigCommerce, WooCommerce, and others? Can you integrate the software with your WordPress website? 

4. Automation: Does the software improve efficiency through email marketing automation? 

5. Personalization: Improved customer relations management (CRM) depends on the ability to personalize communication. Does the software make it possible to deliver personalized email campaigns? How easily can the email templates be customized?   

6. Data Management and Analytics: Will the software assist you in managing and analyzing data?

7. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible? 

Ecommerce Email Marketing Software FAQs

Here are some of the questions that people often ask about ecommerce email marketing software and its possibilities for online businesses, as well as issues like cart abandonment and users opting to unsubscribe from email lists.

What am I Missing?

Are there any excellent ecommerce email marketing software that I have missed? Looking for ecommerce trends to base your emails on? Here's our article on 2023 Ecommerce Growth Trends.

Use the comments section to tell me about any tools you have used for your ecommerce email marketing.

If you’re looking for other marketing tools, I suggest you check out:

For updates on articles like this tool overview and other eCommerce tips and strategies, subscribe to The Ecomm Manager newsletter.

Need expert help finding the right Email Marketing Software?

We’ve partnered with the software comparison portal Crozdesk.com to help you find the right solution. Crozdesk’s Email Marketing Software advisors can give you independent advice and shortlist software products that best fit your specific needs. Our partnership gives you free access to their tailored software selection advice and community negotiated discounts, taking the hassle out of the research process.

It takes just a minute to submit your requirements and they will give you a call at no cost or commitment. You’ll get custom product shortlists covering the top solutions that best fit your specific needs from their team of software experts (via phone or email) and they can even connect you to your choice of the selected vendors. To get started, please submit the form below:

Worth Checking Out: Everything You Need To Know About SMS Marketing

By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.

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1 Comment

  • There is one more efficient tool, called MailEngine, that can be added. I work with this tool directly for my clients. It provides clear analytics of every email I send and helps me take the next step based on it. In fact, it has a spam word detector, that helps me to filter out the spamming words, and my emails never land in the spam folder.

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