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Ecommerce Tools Shortlist

Here is a list of the best ecommerce tools I’ve selected for review.

  1. 1. HubSpot Marketing — Best for customized marketing workflows & campaigns
  2. 2. Chargebee — Best for ecommerce that uses subscription-based billing
  3. 3. Lightspeed eCom — Best for small to mid-sized businesses
  4. 4. BigCommerce — Best ecommerce platform for product marketing & SEO
  5. 5. Freshsales — Best AI-powered lead conversion tools
  6. 6. Omnisend — Best for ecommerce omnichannel marketing
  7. 7. EngageBay — Best for responsive landing pages
  8. 8. ActiveCampaign — Best ecommerce email marketing
  9. 9. Funnel — Best for omnichannel marketing data analytics
  10. 10. Aircall — Best telephony ecommerce tool for sales and support teams

Online shopping is booming. In order to capitalize on that, you need to cater to what online shoppers want: a well-designed shopfront, engaging marketing, easy checkout systems, and speedy shipping.

Any modern ecommerce business requires a library of digital tools. In this post, I’ll compare and evaluate some of the best ecommerce tools on the market with reviews, screenshots, pricing information, and key features.

What Are Ecommerce Tools?

Ecommerce tools are software applications and platforms that facilitate the buying and selling of goods and services online. These tools provide businesses with a range of functionality such as online storefront creation and upkeep, payment processing, shopping carts, order management, advertising, marketing, shipping and fulfillment, and customer relationship management (CRM). Ecommerce tools may hone in on one of these features specifically or might provide a broader "all-in-one" approach.

Overviews Of The Best Ecommerce Tools

Here’s a brief description of each ecommerce tool to showcase each solution’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.

1

HubSpot Marketing

Best for customized marketing workflows & campaigns

30-day trial + free plan available

From $50/month

HubSpot Marketing is a comprehensive online marketing platform that works for all businesses, ecommerce and otherwise. HubSpot Marketing lets companies track lead activity across all online channels to better understand customer behavior. This allows them to tailor product ad content accordingly, creating targeted ecommerce campaigns that are likely to generate more conversions. HubSpot Marketing also includes features such as product recommendations that enable users to make product suggestions based on past purchases or interests.

HubSpot Marketing’s content optimization system allows businesses to easily create and manage their ecommerce web pages in one place. Its site performance tool gives users valuable insights into how customers interact with their site. You can use the SEO tool to track keyword performance over time and the A/B testing tool to run experiments on different versions of product pages and landing page ads.

Why I Picked HubSpot Marketing: HubSpot Marketing’s lead generation tools allow users to capture leads from various sources, such as lead forms on landing pages or social media campaigns, and store them in one central location so that they can be segmented and qualified. You can set up automated workflows to nurture leads over time until they eventually become repeat customers. The marketing automation tools allow users to automate tasks such as sending emails or making phone calls to save time and resources. These emails can be triggered from predetermined conditions, including after an online purchase or an abandoned shopping cart.

Standout Features & Integrations

Features include forms, live chat, Salesforce integration, 24/7 customer support, email marketing, landing pages, content management, ad management, contact management, automations, ad retargeting, multiple currencies, omnichannel marketing, SEO, social media integration, account-based marketing, adaptive testing, predictive lead scoring, multi-touch revenue attribution, and customer journey analytics.

Integrations include hundreds of other apps and software, including Google Workspace, Facebook Ads, Google Ads, Outlook, Zoom, Mailchimp, Eventbrite, GoToWebinar, Databox, Aircall, Outfunnel, Dreamdata, CloudTalk, WooCommerce, PandaDoc, Jotform, Unbounce, and more (both free and paid options). You can connect to additional tools using a paid account through Zapier.

2

Chargebee

Best for ecommerce that uses subscription-based billing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
528 reviews

Free 14-day trial

From $249/month

Chargebee is a subscription management platform that lets you automate subscription box billing and management, streamline order management, provide add-ons and gift subscriptions, and derive insights with detailed analytics. They handle subscriptions, billing, and payments in 30+ countries. Chargebee has a free plan for up to 3 users or a free 14-day trial of the full-featured paid plan. 

Ecommerce managers can build efficient workflows for their business with a subscription ecommerce platform that comes with a flexible architecture and pre-built integrations across platforms like BigCommerce and Shopify Plus. You can sync subscription orders with customer information and integrate them with customer support systems to streamline operations and deliver seamless customer experiences.

Why I Picked Chargebee: Chargebee supports 480+ recurring billing use cases and specializes in futureproofing your ecommerce revenue operations. Payment preferences, trends, and tools change often and Chargebee ensures you can manage billing processes no matter what the future throws at you. Through Chargebee, you can set up automatic subscriptions, free trial periods, feature mapping/flags, and even create unique monetization models to fit your product specifications. 

Chargebee Standout Features & Integrations  

Features include 2-factor authentication, accounts receivable, billing/invoice, calendar management, data export and import, external integrations, multi-currency, notifications, third-party plugins/add-ons, API, CRM integration, dashboards, multi-user, and tax management.

Integrations include PayPal, Stripe, Microsoft Dynamics GP, Zoho CRM, BigCommerce, Google Analytics, Mailchimp, Refersion, Avalara, Slack, GetAccept, Shipstation, Salesforce, Friendbuy, FirstPromoter, ChartMogul, ReferralCandy, Xero, QuickBooks Online, ProfitWell, PieSync, TaxJar, Baremtrics, Sage Intacct, Moxtra, LeadDyno, Freshdesk, Intercom, Zendesk, HubSpot, Groove, Active Campaign, Pipedrive, Stitch, Natero, Klaviyo, and more if you use Zapier (may require a separate paid plan).

3

Lightspeed eCom

Best for small to mid-sized businesses

Freemium plan available

From $14.08/month

Lightspeed is an ecommerce platform that’s best suited for small to mid-sized businesses with no coding experience. The platform makes it super easy to build a beautifully designed online store and start selling right away, even if you’ve never built a website before.

Lightspeed offers advanced inventory management features like product variants and bundling, allowing you to choose how to organize and promote groups of products. The tool’s multi-channel capabilities allow small businesses to sell their products on social media (including TikTok, Instagram, and Facebook) and marketplaces like Amazon and eBay, making it easier to reach a wider audience, quickly.

Why I Picked Lightspeed: Lightspeed is a comprehensive all-in-one tool that can help you build, launch, and market your website from a single interface. Their drag-and-drop website builder makes it easy for non-technical users to design and customize an online store that looks professional and maximizes all potential upsell functions. For example, when creating a custom checkout process, you can choose to add discounts and cross-sell opportunities to alert customers to other products they may enjoy.

Lightspeed Standout Features & Integrations

Features include multi-channel sales, a no-code website builder, subscriptions + digital goods, online marketing, inventory management, and a mobile app.

Integrations include Amazon, eBay, Walmart, Printful, ShippingEasy, Zoho CRM, Salesforce, bindCommerce, Quickbooks, Kliken Stats, UniSender, HubSpot, and ZenDesk. Many additional integrations are available by connecting a paid Zapier account.

4

BigCommerce

Best ecommerce platform for product marketing & SEO

15-day free trial

From $29/month and 2.59% + $0.49/transaction

BigCommerce is a cloud-based ecommerce platform that enables businesses to build their own fully customized online stores. It offers features such as integrated payment processing, built-in marketing tools, SEO tools, and analytics capabilities.

Why I Picked BigCommerce: BigCommerce offers powerful marketing tools that allow users to promote their products or services more effectively online. It comes with built-in email marketing functionality which allows users to easily send out promotional campaigns directly from the platform itself. It also offers support for loyalty programs so businesses can reward customers for returning purchases or referring friends and family members. Plus, there are features like coupons and discounts which make it easy for businesses to increase sales by providing incentives for customers who purchase goods or services from them regularly. 

BigCommerce Standout Features & Integrations

Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

5

Freshsales

Best AI-powered lead conversion tools

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
959 reviews

21-day free trial

From $15/user/month

FreshSales is a sales CRM to help you manage your ecommerce business by allowing you to track your sales activities. It is a multi-currency and multi-language platform making it suitable for servicing customers from different locations. You can use FreshSales to auto-assign leads to selected salespeople, ensuring that leads with special requirements receive white-glove treatment. It has tools you can use to promote products, such as chat and email marketing tools.

Why I Picked FreshSales: FreshSales is the best sales CRM for using artificial intelligence to determine which leads are ready for closing. FreshSales uses AI to help you find the best deals to propose to customers using their chat responses and activity trends. FreshSales also gives you a 360-degree view of your customers to help you upsell, cross-sell, and develop lasting relationships.

FreshSales Standout Features & Integrations

Features include API, calendar management, contact management, dashboard, data import and export, external integrations, file transfers and sharing, lead management, multi-user, scheduling, third-party plugin/add-ons, call tracking, sales automation, customer management, data visualization, forecasting, lead scoring, multi-currency, notifications, pipeline management, task scheduling/tracking. 

Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Oracle Netsuite, Insightly, Copper, Zoho CRM, Close, Zendesk, TeamSupport, Help Scout, Jira Service Desk, Zoho Desk, Chargebee, Recurly, Sage Intacct, QuickBooks Online, Xero, Intercom, Google Calendar, Azure, and a growing list of other useful apps. They, of course, integrate with their own first-party software like Freshdesk, Freshworks CRM, and Freshservice, as well.

6

Omnisend

Best for ecommerce omnichannel marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
669 reviews

Free plan available

From $16/month

Omnisend is an omnichannel marketing platform that enables ecommerce businesses to increase sales and engagement with their customers through email and SMS campaigns. The software offers several features for ecommerce businesses, such as abandoned cart recovery, product recommendations, and checkout abandonment prevention.

Omnisend's database of templates is extensive and offers you great flexibility when creating professional emails and SMS. The templates can be easily customized to fit your brand's specific look and feel, and they come with a range of built-in features that make it easy to add products, dynamic discount codes, and multimedia to messages. Thankfully, you can also save your campaigns as future templates.

Why I Picked Omnisend: Omnisend's automation library has pre-built workflows for every step of the customer journey. Omnisend makes it easy to adjust and visualize the sequencing with drag-and-drop workflow editing. The library includes many triggers, such as signup forms, abandoned cart emails, and product reviews. Users can also set up sequence timers to delay or split messages into groups or send messages on specific days or times.

Omnisend Standout Features & Integrations

Features include audience targetting, contact management, conversion tracking, dashboards, data import and export, email integration, scheduling, third-party plug-ins/add-ons, calendar management, customer management, external integrations, marketing automation, notifications, and SMS. 

Integrations include Shopify, Magento, BigCommerce, WooCommerce, AfterShip, Amazon Ads, Bold Commerce, Cartloop, Digioh, Easyship, Email Collection Bar, Gatsby, FyreBox, GemPages, Intercom, LiveChat, OpenCart, and other tools that you can check out on their partners' page.

7

EngageBay

Best for responsive landing pages

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
132 reviews

Free plan available

From $14.99/month (750 contacts)

Engagebay is an all-in-one ecommerce tool with features for CRM, marketing, and sales support. It has a reporting dashboard to help keep you on top of your ecommerce business’s performance. Engagebay’s CRM feature lets you manage all of your contact information and leads to help you build your relationship with customers. Engagebay also has a live chat feature you can use to attend to customers’ immediate concerns and boost customer satisfaction.

Why I Picked Engagebay: First impressions last, and you can use Engagebay to create a landing page that can help impress customers and increase sales conversion. Engagebay lets you manage the SEO settings of your landing page to ensure it becomes more visible to web searchers. You can also use Engagebay to monitor how your landing page performs according to the number of visitors, and new subscribers.

Engagebay Standout Features & Integrations

Features include calendar management, contact management, conversion tracking, customer management, data export and import, data visualizations, external integrations, marketing automation, multi-currency, multi-user, password & access management, referral tracking, task scheduling/tracking, customer data forms, sales motivators, sales proposals, landing pages, pipeline management, A/B testing, API, chat, lead scoring, project management, call tracking, click-to-dial, sales automation, and ticket management. 

Integrations include Stripe, Zapier, Xero, QuickBooks, and RingCentral.

8

ActiveCampaign

Best ecommerce email marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
9483 reviews

14-day free trial

From $39/month

ActiveCampaign is a commerce marketing tool for customer management, capmaign tracking, and lead generation. You can use ActiveCampaign to create subscription forms that allow you to collect customer information like contact details and product preferences. ActiveCampaign lets you add tags to customer accounts, so you know where leads come from and the products that interest them. ActiveCampaign lets you automate tasks like sending a welcome note to new customers or website visitors.

Why I Picked ActiveCampaign: ActiveCampaign has great email marketing features that ecommerce owners can use. ActiveCampaign’s predictive capabilities can help you ensure that customers receive campaign materials at the right moment. Perfectly timed marketing emails can address customers with the material they most need wherever they are in the buyer's journey to encourage tehm to complete the sale. 

ActiveCampaign Standout Features & Integrations

Features include 2-factor authentication, API, calendar managerment, contact management, conversion tracking, dashbaord, data import and export, lead management, marketing automations, notifications, sales automations, A/B testing, audience targeting, chat, customer management, external integrations, multi-user, password & access management, third-party plugin/add-ons, and pipeline management.

Integrations include Microsoft, Shopify, Square, Facebook, and Salesforce.

9

Funnel

Best for omnichannel marketing data analytics

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
106 reviews

Free trial available

$399/month/account

Funnel is a marketing and sales data collection software for combining sales and advertising data to determine conversion and ROI rates. It lets you channel data to your preferred reporting tool to develop reports that your team can easily understand. Funnel stores data from up to two years back, ensuring you have historical data available for comparison and reporting purposes.

Why I Chose Funnel: Funnel lets you automatically collect and analyze marketing data from multiple sources, not just from your ecommerce website but from different social media accounts so you can analyze them to craft an effective email marketing campaign. You can use Why I Picked Funnel: Funnel to segment data into useful categories like the number of products sold or the number of new customers. It has an automatic currency conversion to make it easier to understand revenue from your eCommerce website that services customers from different countries.

Funnel Standout Features & Integrations

Features include analytics, conversion tracking, dashboards, data import and export, external integrations, multi-site, social media integrations, API, customer management, data visualizations, forecasting, multi-user, and referral tracking. 

Integrations include Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics, Adobe Analytics, Facebook Ads, Shopify, and other tools.

10

Aircall

Best telephony ecommerce tool for sales and support teams

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
650 reviews

7-day free trial

From $30/user/month (billed annually)

Aircall is a cloud-based call center solution to help you with your sales and customer support needs. You can connect Aircall to your ecommerce platform to automatically display customer details when the phone rings, giving you a better idea of who you are talking to. It has advanced call routing features to ensure that customers get routed to the correct department to prevent customer frustration and hasten issue resolution.

Why I Picked Aircall: This is the best software for you if your ecommerce platform relies on outbound calls to boost your sales because it can improve how your sales team functions. It eliminates time-consuming tasks like logging calls so your team can concentrate on generating sales or helping customers with their concerns. Aircall automatically assigns leads and eliminates manual dialing to help your team save time. The software also supports call monitoring so team leaders can provide assistance and feedback to help new agents improve.

Aircall Standout Features & Integrations

Features include API, contact management, CRM management, dashboards, data import and export, multi-user, scheduling, third-party plugins/add-ons, call disposition, mobile app, auto dialer, analytics, batch permissions & access, contact sharing, data visualizations, external integrations, lead management, notifications, call recording, call tracking, and call logging.

Integrations include ActiveCampaign, HubSpot, Salesforce, Freshdesk, Odoo CRM, Intercom, Appy {ie Connect, Avoma, Bao, BigCommerce, BigID.me, Bloobirds, Callingly, Copper, eDesk, EvaluAgent, Front, Gmail, HappyFox, Help Scout, Kustomer, Microsoft Dynamics, Microsoft Teams, monday.com, Pipedrive, and more tools you can scroll through on their integrations page.

11

StoryChief

Best for day-to-day ecomm content marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
20 reviews

14-day Free trial

From $100/month

To be successful in ecommerce, you need to be successful in content creation. StoryChief is content planning and creation software to help you build and publish marketing content to promote your online store and products. It has a built-in SEO assistant to ensure organic growth while also tailoring content intent to your customers' major pain points. 

If you want to engage customers using interactive content, then StoryChief is the best software for you because it lets you craft a marketing campaign that encourages customer engagement. You can use StoryChief to analyze your content and gauge its impact on your audience. 

Why I Picked StoryChief: StoryChief lets you plan your social media and blog content, letting you automate publishing and distribution. You can also use StoryChief to organize all your photos and videos and crop and edit them to be ready for dissemination. StoryChief also lets you view all your marketing content, so you know which ones require approval and which ones are ready for publishing.

StoryChief Standout Features & Integrations

Features include calendar management, external integrations, notifications, API, conversion tracking, dashboards, marketing automation, multi-user, digital asset management, and content creation. 

Integrations include Slack, Trello, Mailchimp, Google Contacts, and Twitter.

12

Bazaarvoice

Best for ecommerce product review management

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
291 reviews

Pricing upon request

Bazaarvoice is a customer service and product review management tool for growing your ecommerce business with several features, including one that lets you respond to queries about your e-store products. It has a feature that you can use with your website builder to showcase carousels and gallery pages that showcase your products. You can also integrate social media content from TikTok, Facebook, Twitter, or Pinterest influencers to boost interest in your products. Bazaarvoice also lets you launch sampling programs that allow customers to try new products and drive user-generated content.

Why I Picked Bazaarvoice: Bazaarvoice is an excellent ecommerce platform to use in collecting and managing customer reviews and ratings. By analyzing customer reviews, you can improve your ecommerce website to deliver a better user experience. You can also highlight selected customer reviews on your ecommerce website to inspire other customers toward a purchasing decision.

Bazaarvoice Standout Features & Integrations

Features include API, dashboards, external integrations, customer support, review management, and notifications.

Integrations include Facebook, Twitter, Adobe Analytics, Google Analytics, Salesforce Commerce Cloud, Magento, IBM WebSphere Commerce, and SAP.

13

Veeqo

Best inventory management platform

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
17 reviews

14-day free trial

Plans start at $195/2 users/month

Veeqo is an ecommerce inventory management tool that can handle managing multiple online stores with different products and requirements. It has order management features to handle shipments and process returns for customers. 

You can use Veeqo to automate order workflows according to specific triggers like weight, value, or product type, so you can trigger receipt sending, follow-up messages, or upsell/next sell recommendations. Veeqo offers easy reporting to help you analyze sales figures and fulfillment reports.

Why I Picked Veeqo: Veeqo is the best ecommerce tool for inventory management across multiple stores because it allows you to unify and sync orders and inventory across different channels. You can track and manage inventory in any warehouse, letting you move supplies to high-traffic areas. Veeqo has shipping tools that enables you to print labels in bulk, ship orders, and track them using one program. 

Veeqo Standout Features & Integrations

Features include API, dashboard, data import and export, forecasting, notifications, shipping management, warehouse management, budgeting, customer management, data visuzliation, external integrations, inventory tracking, multi-user, supplier management, product catalog, and order management. 

Integrations include Hubspot, Asana, DotDigital, Salesforce, Campaign Monitor, Mailchimp, Intercom, Gmail, Facebook Pages, Manychat, Zendesk, Klaviyo, LinkedIn, Constant Contact, Freshdesk, AWeber, Buffer, monday.com, Insightly, Infusionsoft by Keap, and other tools if you use Zapier but that might require an additional fee. 

14

Insightly

Best ecommerce CRM

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2
880 reviews

Free trial available

From $29/user/month (billed annually)

Insightly is a CRM SaaS with sales, project management, marketing, and ecommerce features so you can manage your business using one software. It has an automation feature to automate simple tasks like sending email alerts or updating records so you can focus on other aspects of your ecommerce business. Its project management feature lets you plan projects, assign tasks, and track milestones to ensure the timely delivery of projects.

You can also use Insightly to send bulk emails as part of your marketing campaign to reach as many customers as possible.

Why I Picked Insightly: Insightly’s lead routing feature can help you ensure that leads get directed to the right salespeople. Insightly routes leads in real-time so sales team members can follow up on leads while they are still hot. 

Insightly Standout Features & Integrations

Features include analytics, contact management, conversion tracking, customer management, data export and import, data visualizations, external integrations, file transfer and sharing, Gantt charts, inventory tracking, lead management, multi-currency, notifications, referral tracking, supplier management, click-to-dial, roadmapping, pipeline management, API, batch permissions & access, calendar management, contact sharing, dashboard, lead scoring, multi-user, project management, task scheduling/racking, call tracking, and resource management.

Integrations include ADP Workforce Now, Asana, BambooHR, Calendly, DocuSign, Drift, Jira, Microsoft Power BI, Shopify, Slack, WooComerce, Workday, Sage Intacct, and other tools. 

15

Marketo

Best enterprise ecommerce marketing software

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4
349 reviews

Free demo

From $895/month

Marketo is a marketing automation software to help you identify, engage, and improve customer experience to help you increase revenue. Marketo lets you use behavior tracking to engage the right customers. It also has a pipeline and conversion analysis feature to help you determine the effectiveness of your sales team in converting leads.

Launching marketing campaigns blindly can waste your resources, and Marketo’s impact analytics feature can help you gauge the effectiveness of campaigns to determine campaigns that increase your revenue. 

Why I Picked Marketo: Marketo lets you centralize your enterprise sales, marketing, and ads performance data, giving you complete visibility of your efforts and results. Marketo can map out all the stages of your customers’ journeys to spot which stages need additional engagement. It also lets you analyze different channels to know which ones customers find useful—and why.

Marketo Standout Features & Integrations

Features include audience targeting, conversion tracking, data export and import, data visualization, lead management, notifications, scheduling, API, calendar management, dashboards, external integrations, lead scoring, and marketing automations. 

Integrations include Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, WordPress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, and other tools you probably already use.

16

Adzooma

Best AI-optimzed online ad tools

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
14 reviews

Free plan available

$99/month

Adzooma is an ecommerce platform to set up and run your online marketing efforts on different channels, including your online store, mobile app, and social media accounts. It has playbooks and courses to help your marketing team members gain expert knowledge to devise effective marketing campaigns. Adzooma has a review management feature so customers can send reviews through emails or text messages and help you determine your marketing’s weak spots.

Adzooma also makes content marketing easier by simplifying SEO to ensure that your company has maximum visibility. Adzooma integrates with Google Analytics to give you valuable insights into how users behave on your website.

Why I Picked Adzooma: If you want to eliminate human error in assessing marketing activities, then Adzooma is the best choice for you because it uses machine learning to help you assess your marketing efforts. It lets you analyze your PPC performance and gives suggestions on how you can improve them.

Adzooma Standout Features & Integrations

Features include analytics, conversion tracking, dashboards, data import and export, external integrations, multi-site, social media integrations, API, customer management, data visualizations, forecasting, multi-user, and referral tracking.

Integrations include Google, Microsoft, and Facebook products. 

17

Blueshift

Best customer segmentation tools

Pricing upon request

Blueshift is an ecommerce tool that lets you use customer data to create customer-centric marketing activities. You can use Blueshift to create personalized marketing content that appeals to customers.

Blueshift’s customer segment data are available to all users, so your marketing team can use them to improve audience targeting when planning marketing activities. The software provides relevant information to live chat agents to help make chat sessions personalized.

Why I Chose Blueshift: Blueshift has a great audience segmentation feature for ecommerce marketing. Blueshift uses customer data like site activities and transaction history to sort customers into segments and determine customers who are most likely to purchase or who are churn risks. 

Blueshift Standout Features & Integrations

Features include audience targetting, conversion tracking, dashboards, data import and export, third-party plug-ins/add-ons, customer management, external integrations, marketing automation, and notifications. 

Integrations include Adroll, DojoMojo, Facebook Messenger, Google Ads, and Google Tag Manager.

18

Percolate

Best for sales content management

Pricing upon request

Percolate is an ecommerce content marketing tool that gives you visibility and control over all aspects of your company’s marketing life cycle. It can help you create digital content to ensure customers have engaging digital experiences visiting your ecommerce site. Percolate can help you analyze your marketing activities to determine which ones are working so you can replicate them. You can also use Percolate to launch training programs internally so your team is up-to-date on new processes and procedures. 

Why I Picked Percolate: Percolate acts as a central hub for planning, managing, and executing content marketing campaigns across multiple channels like your ecommerce site, mobile app, and social media accounts. Percolate has templates and workflows you can use to decrease the time required to launch marketing campaigns and help you save time building content that supports your product sales goals. You can build blogs, product tutorials, videos, flyers, landing pages, social media ads, and brochures—to name a few ideas!

Percolate Standout Features & Integrations

Features include audience targeting, conversion tracking, data export and import, data visualization, lead management, notifications, scheduling, API, calendar management, dashboards, external integrations, lead scoring, and marketing automations.

Integrations include Adobe Experience Manager, Salesforce, BambooHR, Dropbox, and Google Workspace.

19

ShipHero

Best for shipping & fulfillment

30-day free trial

From $499/month

ShipHero is an ecommerce shipping and fulfillment platform with fast shipping options and integration with all major postal operator companies, like FedEx, Canada Post, DHL Ecommerce, Purolator, Shippo, UPS, USPS, and dozens more. ShipHero gives you visibility of your orders and how they are getting packed to help you with quality control. ShipHero has a mobile app you can use to manage your business anywhere.

ShipHero has a reporting feature to let you analyze the products you ship and their costs to gauge your profits and make adjustments if needed. ShipHero’s inventory management feature lets you check your current inventory levels to replenish fast-selling products and keep up with demands.

Why I Picked ShipHero: ShipHero is the best ecommerce tool for shipping and fulfillment services for smaller sellers who don't have their own warehouse. They offer transparent, flat-rate fees so you're never surprised. They offer outsourced fulfillment, shipment tracking, and photo confirmation for every new package leaving the warehouse. 

ShipHero Standout Features & Integrations

Features include data visualization, dashboards, shipping management, warehouse management, fulfillment management, external integrations, cost tracking, forecasting, inventory auditing, and reporting.

Integrations include Etsy, Amazon, CartRover, Loop, Inventory Planner, BigCommerce, Shopify, MyStoreNo, eBay, Walmart, Google Shopping, Returnly, APIWorks, Pipe 16, Klaviyo, Shopify, and all major global shipping carriers. 

20

Market Plan

Best for funnel forecasting & projections

From $9/user/month

MarketPlan is an all-in-one ecommerce marketing software to help you plan and launch marketing campaigns with built-in team collaboration tools. You can use MarketPlan to assign tasks, add comments, send files, and update pending deliverables. 

MarketPlan lets you build simple graphics to visualize the customer journey or marketing campaign mockups with basic canvas tools like shapes, text, and lines. They also help design, automate, and analyze marketing strategies like cost and sales forecasting, campaign conceptualization and launch, and customer conversion processing. 

They have the tools to 'do it all,' including: Launch clients’ ad campaigns, pitch your agency services, and market for ecommerce businesses.

Why I Chose MarketPlan: MarketPlan offers marketing funnel mapping and planning all the way through sales forecasting and KPIs. You can design processes and plan in the app using mindmap-style templates and then actualize your creations via features like A/B testing, Kanban boards, and real-time reporting dashboards. 

Market Plan Standout Features & Integrations

Features include analytics, conversion tracking, customer management, data export and import, data visualizations, lead management, notifications, dashboard, lead scoring, multi-user, and task scheduling/racking. 

Integrations are not listed on their site at this time.

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The Best Ecommerce Management Software Summary

Tool Free Option Price
1
HubSpot Marketing

Best for customized marketing workflows & campaigns

30-day trial + free plan available

From $50/month Visit Website
2
Chargebee

Best for ecommerce that uses subscription-based billing

Free 14-day trial

From $249/month Visit Website
3
Lightspeed eCom

Best for small to mid-sized businesses

Freemium plan available

From $14.08/month Visit Website
4
BigCommerce

Best ecommerce platform for product marketing & SEO

15-day free trial

From $29/month and 2.59% + $0.49/transaction Visit Website
5
Freshsales

Best AI-powered lead conversion tools

21-day free trial

From $15/user/month Visit Website
6
Omnisend

Best for ecommerce omnichannel marketing

Free plan available

From $16/month Visit Website
7
EngageBay

Best for responsive landing pages

Free plan available

From $14.99/month (750 contacts) Visit Website
8
ActiveCampaign

Best ecommerce email marketing

14-day free trial

From $39/month Visit Website
9
Funnel

Best for omnichannel marketing data analytics

Free trial available

$399/month/account Visit Website
10
Aircall

Best telephony ecommerce tool for sales and support teams

7-day free trial

From $30/user/month (billed annually) Visit Website
11
StoryChief

Best for day-to-day ecomm content marketing

14-day Free trial

From $100/month Visit Website
12
Bazaarvoice

Best for ecommerce product review management

Not available

Pricing upon request Visit Website
13
Veeqo

Best inventory management platform

14-day free trial

Plans start at $195/2 users/month Visit Website
14
Insightly

Best ecommerce CRM

Free trial available

From $29/user/month (billed annually) Visit Website
15
Marketo

Best enterprise ecommerce marketing software

Free demo

From $895/month Visit Website
16
Adzooma

Best AI-optimzed online ad tools

Free plan available

$99/month Visit Website
17
Blueshift

Best customer segmentation tools

Not available

Pricing upon request Visit Website
18
Percolate

Best for sales content management

Not available

Pricing upon request Visit Website
19
ShipHero

Best for shipping & fulfillment

30-day free trial

From $499/month Visit Website
20
Market Plan

Best for funnel forecasting & projections

Not available

From $9/user/month Visit Website

Other Ecommerce Tools List

Here are a few more that didn’t make the top list:

  1. StoryChief

    Best for day-to-day ecomm content marketing

  2. Bazaarvoice

    Best for ecommerce product review management

  3. Veeqo

    Best inventory management platform

  4. Insightly

    Best ecommerce CRM

  5. Marketo

    Best enterprise ecommerce marketing software

  6. Adzooma

    Best AI-optimzed online ad tools

  7. Blueshift

    Best customer segmentation tools

  8. Percolate

    Best for sales content management

  9. ShipHero

    Best for shipping & fulfillment

  10. Market Plan

    Best for funnel forecasting & projections

  11. Supermetrics

    Best reporting automation tool for PPC & socials

  12. Zoho Desk

    Best cloud-based ecommerce helpdesk

  13. Noibu

    Best for lost sales funnel tracking

  14. Adobe Commerce

    Best for B2B ecommerce

  15. Squarespace

    Best ready-to-go storefront templates

  16. Shopify

    Best for ease of use

  17. OpenCart

    Best mobile/tablet responsive storefront

  18. PrestaShop

    Best multilingual store builder

  19. Volusion

    Best for access to site design experts

  20. Salesforce Commerce Cloud

    Best for ecommerce sales teams

  21. Shift4Shop

    Best turnkey ecommerce solution

  22. Wix eCommerce

    Best free storefront builder

  23. WooCommerce

    Best open source eccomerce platform

Selection Criteria for the Best Ecommerce Tools

If you're wondering how I selected the best ecommerce tools, here's where I'll break it all down for you. First of all, I started with ecommerce tools that have high user review and satisfaction ratings. Then, using my experience in ecommerce, I discerned what key criteria were most important for ecommerce tools and compared how each of them stacked up against the rest.

After careful consideration, I've determined that these are the most important criteria when selecting the best ecommerce tools. Here's a brief list outlining the whats and whys of my selection.

Core Functionality:

I actually tried to select ecommerce tools from all walks of life. Different software niches (ex. shopping cart vs marketing CRM) will have different functionalities. That being said, here is what is required to land on this list:

  • Be marketable for an ecommerce business
  • Can connect to ecommerce platforms, if it isn't native to one already

Key Features:

As mentioned above, different ecommerce tools will have different features and functionalities. And that's okay! The purpose of this list is to find an assortment of ecommerce tools and add-ons to build up your platform and cover a variety of needs. Here are some examples of features I look for, though the tools above may include all, some, or none of them, depending on their specialty:

  • Online Store Builder: Ecommerce tools typically provide a user-friendly platform for building and customizing online stores without extensive coding knowledge. They offer templates, themes, and drag-and-drop interfaces to create visually appealing storefronts.
  • Product Management: These tools allow you to easily add, edit, and organize product listings. You can include product descriptions, images, prices, and other relevant information.
  • Inventory Management: Effective inventory management features help you keep track of stock levels, set up alerts for low stock, and manage product variations such as sizes, colors, and styles.
  • Order Processing: Ecommerce tools automate order processing, making it easier to manage orders, track shipments, generate invoices, and handle returns and refunds.
  • Payment Gateway Integration: Seamless integration with various payment gateways enables secure and convenient online transactions, accepting credit/debit cards, digital wallets, and other payment methods.
  • Shopping Cart: A well-designed shopping cart feature allows customers to easily add, review, and remove items before proceeding to checkout.
  • Security Features: Ecommerce tools prioritize the security of customer data and payment information through features like SSL encryption, PCI compliance, and fraud detection.
  • Mobile Responsiveness: As mobile shopping continues to grow, responsive design ensures your online store looks and functions well on various devices and screen sizes.
  • Search and Navigation: Effective search and navigation features help customers find products quickly using search bars, filters, categories, and sorting options.
  • Analytics and Reporting: Ecommerce tools often provide insights into sales trends, customer behavior, and other valuable metrics. This information can help you make informed business decisions.
  • SEO and Marketing Tools: These tools may offer built-in SEO features to optimize your store for search engines, as well as marketing tools like email marketing integration, discount code creation, and product promotion options.
  • Customer Reviews and Ratings: Integrating customer reviews and ratings on product pages can build trust and influence purchasing decisions.
  • Social Media Integration: Linking your store with social media platforms allows you to showcase products, engage with customers, and drive traffic from those platforms.
  • Multi-channel Selling: Some ecommerce tools enable you to sell across multiple online platforms, such as marketplaces like Amazon or eBay, in addition to your standalone store.
  • Customer Support and Chat: Live chat or customer support integration can provide real-time assistance to customers with inquiries or issues.
  • Localization and Internationalization: For businesses targeting global markets, these features enable multi-language support, different currency options, and region-specific pricing.

User Interface (UI):

The best ecommerce tools will look and feel good for you, the end user. But there is one more consideration: your customers. Whatever ecommerce tools you employ must be easy to navigate for first-time visitors to your site! Or else you risk losing sales over things you can't fully control. I'm talking menus, buttons, links, and graphics all optimized to guide your customer seamlessly from discovery to purchase.

Usability:

Usability is about how fast you can learn and manage the software at hand. Does the ecommerce tool offer proper wikis, guides, tutorials, and demos? Do they have a responsive and helpful customer service team for when things go awry? Some tool vendors even go above and beyond, offering webinars, podcasts, blogs, and more…not strictly necessary but sure nice to have!

Software Integrations:

My guess is that—after reading through this entire list—you will have actually picked 2 or 3, if not more, tools that you need. Marketing, web design, payment processing, shipping, product data… there are a lot of moving parts when it comes to ecommerce operations. The best ecommerce tools will be able to connect to one another and share data. I look for ecommerce tools that offer native integrations (AKA out-of-the-box) or at least offer them as a buy-in or additional feature.

Pricing:

Each tool on this list may serve an entirely different ecommerce function than the one before and after it. I evaluate the pricing rubric of each ecommerce tool individually. Rather than comparing which is the cheapest, I ask: Is this tool fairly priced compared to others like it? Does the pricing reflect the number of features offered? Does it have a pricing rubric so companies can scale up without switching platforms? Does it have a free plan, free trial, or at least a money-back offer so customers can "try before they buy"?

People Also Ask

I get asked these questions about ecommerce tools a lot so I figured I would compile them all here for interested parties to look over. Have any other questions you want answered? Skim the rest of our site to see if we’ve already covered it or leave a comment below this article and we’ll see what we can do.

Other Ecommerce Tool Reviews

Ecommerce managers use dozens of different types of ecommerce tools to carry out an online business endeavor, including sales platforms, e-cart services, inventory management, sales tracking, content marketing, marketing automation, and more.

Here are additional marketing tool types you can check out:

Website Builder

Warehouse & Inventory

Shipping & Fulfillment

Payment & Tax Processing

Other Ecommerce Support Software

Ecommerce Tools For Every Need

These ecommerce tools can help business owners create an effective online presence and increase sales. You may find one tool to "do it all" or you might take a more mix-and-match approach, picking 2-3 tools that cover all your needs and integrate together in the backend. Either way, this list can help you craft the perfect ecommerce solution for your online store.

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By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.

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