35 Best Ecommerce Tools: Reviewed & Compared In 2024
10 Best Ecommerce Tools Shortlist
Here's my pick of the 10 best software from the 39 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
You can't run an ecommerce store without the right tools to make it hum. But, with all the options of ecommerce tools out there, finding the right ones can be exhausting work.
You don't want just one tool—your needs are various and dedicated tools do it best. You need tools that help with website building, marketing, shipping, accounting, analytics, conversion optimization, and so much more.
You need help. We all do when it comes to decision paralysis.
And, you've come to the right place. I've assembled the top ecommerce tools based on my own expertise and a scientific scoring system (which you'll see further down).
Dig into the detailed breakdowns of each tool, then choose the ones that'll make up your awesome ecommerce tech stack.
What are Ecommerce Tools?
Ecommerce tools are digital solutions that assist businesses in driving and processing online sales and managing various aspects of their online stores.
These tools cover a broad spectrum, including website design, shopping cart functionality, payment processing, inventory management, customer service, marketing, and more.
The purpose is to streamline the process of selling online, making it more efficient and user-friendly for both the brand and its customers. By integrating these tools, you can effectively manage your online presence, handle transactions securely, engage with customers, and analyze sales data to inform business strategies.
Overviews Of The Best Ecommerce Tools
Here’s a brief description of each ecommerce tool to showcase each solution’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
Omnisend is an omnichannel marketing platform that enables ecommerce businesses to increase sales and engagement with their customers through email and SMS campaigns. The software offers several features for ecommerce businesses, such as abandoned cart recovery, product recommendations, and checkout abandonment prevention.
Omnisend's database of templates is extensive and offers you great flexibility when creating professional emails and SMS. The templates can be easily customized to fit your brand's specific look and feel, and they come with a range of built-in features that make it easy to add products, dynamic discount codes, and multimedia to messages. Thankfully, you can also save your campaigns as future templates.
Why I Picked Omnisend: Omnisend's automation library has pre-built workflows for every step of the customer journey. Omnisend makes it easy to adjust and visualize the sequencing with drag-and-drop workflow editing. The library includes many triggers, such as signup forms, abandoned cart emails, and product reviews. Users can also set up sequence timers to delay or split messages into groups or send messages on specific days or times.
Omnisend Standout Features & Integrations
Features include audience targetting, contact management, conversion tracking, dashboards, data import and export, email integration, scheduling, third-party plug-ins/add-ons, calendar management, customer management, external integrations, marketing automation, notifications, and SMS.
Integrations include Shopify, Magento, BigCommerce, WooCommerce, AfterShip, Amazon Ads, Bold Commerce, Cartloop, Digioh, Easyship, Email Collection Bar, Gatsby, FyreBox, GemPages, Intercom, LiveChat, OpenCart, and other tools that you can check out on their partners' page.
Subbly
Best for comprehensive solutions for subscription-based businesses
Subbly is a subscription-first commerce platform with AI features, designed to help businesses prioritize recurring revenue models. It offers a range of tools and features such as funnel and bundle builders, website creation, and migration assistance, with unique selling points including website building, data ownership policies, and native AI capabilities for revenue maximization and customer retention.
Why I picked Subbly: I chose to include Subbly as an all-in-one ecommerce solution because of its comprehensive website building, e-commerce, and subscription management capabilities. Its native AI capabilities, flexible bundle builder, and drag-and-drop builders make it stand out, allowing for extensive customization and integration. Subbly is best for subscription-first businesses due to its focus on subscription-based commerce, cost savings, and industry-influenced features, making it a solid choice for businesses looking to grow their subscription-based revenue.
Subbly Standout Features and Integrations
Subbly Standout features include customizable subscription plans, customer account and billing management, and analytics tools. It also provides a user-friendly interface and support for various payment gateways. Additionally, Subbly differentiates itself by offering native AI capabilities, drag-and-drop builders, and no data-hostage policies, as well as resources for business success in the subscription industry. The platform also offers support for gifting, cost savings, and industry-influenced subscription features, as well as real-time data on site traffic for website owners and marketers.
Integrations include Twilio, Zapier, Intercom, Mailchimp, Google Analytics, Zendesk, Hotjar, Drip, Klaviyo, Facebook, ChartMogul, Flodesk, and TaxJar.
Pros and cons
Pros:
- User-friendly interface and functionalities
- Data portability allows for easy platform switching
- Significant customization flexibility
Cons:
- Lacks automated shipping estimation by weight
- Limited API and CRM integration with popular CRM platforms
Trellis is a powerful ecommerce tool designed to enhance selling performance across specific online marketplaces, including Amazon and Walmart. The software utilizes advanced automation technologies to optimize online campaigns and increase conversions.
Why I picked Trellis: One of the most compelling aspects of Trellis is its capability to make dynamic, real-time pricing adjustments based on current market trends. This ensures that products remain competitively priced, maintaining optimal sales velocity and maximizing profit margins. This feature is particularly valuable for Amazon sellers who operate in a highly competitive marketplace.
In addition to its automated pricing capabilities, Trellis excels in optimizing product listings for better search engine visibility and higher conversion rates. Furthermore, Trellis simplifies advertising management by automating keyword research, bid optimization, and campaign management, ensuring sustained high visibility and increased sales.
Trellis Standout Features and Integrations
Standout features include workflow automation tools that streamline the optimization of multiple ecommerce campaigns and robust market intelligence capabilities that deliver comprehensive insights into competitor strategies, customer behavior, and overall market trends through detailed data and dashboards.
Integrations include Amazon, Walmart, Google Shopping, and Chewy.
BigCommerce is a cloud-based ecommerce platform that enables businesses to build their own fully customized online stores. It offers features such as integrated payment processing, built-in marketing tools, SEO tools, and analytics capabilities.
Why I Picked BigCommerce: BigCommerce offers powerful marketing tools that allow users to promote their products or services more effectively online. It comes with built-in email marketing functionality which allows users to easily send out promotional campaigns directly from the platform itself. It also offers support for loyalty programs so businesses can reward customers for returning purchases or referring friends and family members. Plus, there are features like coupons and discounts which make it easy for businesses to increase sales by providing incentives for customers who purchase goods or services from them regularly.
BigCommerce Standout Features & Integrations
Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.
Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.
Engagebay is an all-in-one ecommerce tool with features for CRM, marketing, and sales support. It has a reporting dashboard to help keep you on top of your ecommerce business’s performance. Engagebay’s CRM feature lets you manage all of your contact information and leads to help you build your relationship with customers. Engagebay also has a live chat feature you can use to attend to customers’ immediate concerns and boost customer satisfaction.
Why I Picked Engagebay: First impressions last, and you can use Engagebay to create a landing page that can help impress customers and increase sales conversion. Engagebay lets you manage the SEO settings of your landing page to ensure it becomes more visible to web searchers. You can also use Engagebay to monitor how your landing page performs according to the number of visitors, and new subscribers.
Engagebay Standout Features & Integrations
Features include calendar management, contact management, conversion tracking, customer management, data export and import, data visualizations, external integrations, marketing automation, multi-currency, multi-user, password & access management, referral tracking, task scheduling/tracking, customer data forms, sales motivators, sales proposals, landing pages, pipeline management, A/B testing, API, chat, lead scoring, project management, call tracking, click-to-dial, sales automation, and ticket management.
Integrations include Stripe, Zapier, Xero, QuickBooks, and RingCentral.
Chargebee is a subscription management platform that lets you automate subscription box billing and management, streamline order management, provide add-ons and gift subscriptions, and derive insights with detailed analytics. They handle subscriptions, billing, and payments in 30+ countries. Chargebee has a free plan for up to 3 users or a free 14-day trial of the full-featured paid plan.
Ecommerce managers can build efficient workflows for their business with a subscription ecommerce platform that comes with a flexible architecture and pre-built integrations across platforms like BigCommerce and Shopify Plus. You can sync subscription orders with customer information and integrate them with customer support systems to streamline operations and deliver seamless customer experiences.
Why I Picked Chargebee: Chargebee supports 480+ recurring billing use cases and specializes in futureproofing your ecommerce revenue operations. Payment preferences, trends, and tools change often and Chargebee ensures you can manage billing processes no matter what the future throws at you. Through Chargebee, you can set up automatic subscriptions, free trial periods, feature mapping/flags, and even create unique monetization models to fit your product specifications.
Chargebee Standout Features & Integrations
Features include 2-factor authentication, accounts receivable, billing/invoice, calendar management, data export and import, external integrations, multi-currency, notifications, third-party plugins/add-ons, API, CRM integration, dashboards, multi-user, and tax management.
Integrations include PayPal, Stripe, Microsoft Dynamics GP, Zoho CRM, BigCommerce, Google Analytics, Mailchimp, Refersion, Avalara, Slack, GetAccept, Shipstation, Salesforce, Friendbuy, FirstPromoter, ChartMogul, ReferralCandy, Xero, QuickBooks Online, ProfitWell, PieSync, TaxJar, Baremtrics, Sage Intacct, Moxtra, LeadDyno, Freshdesk, Intercom, Zendesk, HubSpot, Groove, Active Campaign, Pipedrive, Stitch, Natero, Klaviyo, and more if you use Zapier (may require a separate paid plan).
Funnel is a marketing and sales data collection software for combining sales and advertising data to determine conversion and ROI rates. It lets you channel data to your preferred reporting tool to develop reports that your team can easily understand. Funnel stores data from up to two years back, ensuring you have historical data available for comparison and reporting purposes.
Why I Chose Funnel: Funnel lets you automatically collect and analyze marketing data from multiple sources, not just from your ecommerce website but from different social media accounts so you can analyze them to craft an effective email marketing campaign. You can use Why I Picked Funnel: Funnel to segment data into useful categories like the number of products sold or the number of new customers. It has an automatic currency conversion to make it easier to understand revenue from your eCommerce website that services customers from different countries.
Funnel Standout Features & Integrations
Features include analytics, conversion tracking, dashboards, data import and export, external integrations, multi-site, social media integrations, API, customer management, data visualizations, forecasting, multi-user, and referral tracking.
Integrations include Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics, Adobe Analytics, Facebook Ads, Shopify, and other tools.
Aircall is a cloud-based call center solution to help you with your sales and customer support needs. You can connect Aircall to your ecommerce platform to automatically display customer details when the phone rings, giving you a better idea of who you are talking to. It has advanced call routing features to ensure that customers get routed to the correct department to prevent customer frustration and hasten issue resolution.
Why I Picked Aircall: This is the best software for you if your ecommerce platform relies on outbound calls to boost your sales because it can improve how your sales team functions. It eliminates time-consuming tasks like logging calls so your team can concentrate on generating sales or helping customers with their concerns. Aircall automatically assigns leads and eliminates manual dialing to help your team save time. The software also supports call monitoring so team leaders can provide assistance and feedback to help new agents improve.
Aircall Standout Features & Integrations
Features include API, contact management, CRM management, dashboards, data import and export, multi-user, scheduling, third-party plugins/add-ons, call disposition, mobile app, auto dialer, analytics, batch permissions & access, contact sharing, data visualizations, external integrations, lead management, notifications, call recording, call tracking, and call logging.
Integrations include ActiveCampaign, HubSpot, Salesforce, Freshdesk, Odoo CRM, Intercom, Appy {ie Connect, Avoma, Bao, BigCommerce, BigID.me, Bloobirds, Callingly, Copper, eDesk, EvaluAgent, Front, Gmail, HappyFox, Help Scout, Kustomer, Microsoft Dynamics, Microsoft Teams, monday.com, Pipedrive, and more tools you can scroll through on their integrations page.
Bazaarvoice is a customer service and product review management tool for growing your ecommerce business with several features, including one that lets you respond to queries about your e-store products. It has a feature that you can use with your website builder to showcase carousels and gallery pages that showcase your products. You can also integrate social media content from TikTok, Facebook, Twitter, or Pinterest influencers to boost interest in your products. Bazaarvoice also lets you launch sampling programs that allow customers to try new products and drive user-generated content.
Why I Picked Bazaarvoice: Bazaarvoice is an excellent ecommerce platform to use in collecting and managing customer reviews and ratings. By analyzing customer reviews, you can improve your ecommerce website to deliver a better user experience. You can also highlight selected customer reviews on your ecommerce website to inspire other customers toward a purchasing decision.
Bazaarvoice Standout Features & Integrations
Features include API, dashboards, external integrations, customer support, review management, and notifications.
Integrations include Facebook, Twitter, Adobe Analytics, Google Analytics, Salesforce Commerce Cloud, Magento, IBM WebSphere Commerce, and SAP.
To be successful in ecommerce, you need to be successful in content creation. StoryChief is content planning and creation software to help you build and publish marketing content to promote your online store and products. It has a built-in SEO assistant to ensure organic growth while also tailoring content intent to your customers' major pain points.
If you want to engage customers using interactive content, then StoryChief is the best software for you because it lets you craft a marketing campaign that encourages customer engagement. You can use StoryChief to analyze your content and gauge its impact on your audience.
Why I Picked StoryChief: StoryChief lets you plan your social media and blog content, letting you automate publishing and distribution. You can also use StoryChief to organize all your photos and videos and crop and edit them to be ready for dissemination. StoryChief also lets you view all your marketing content, so you know which ones require approval and which ones are ready for publishing.
StoryChief Standout Features & Integrations
Features include calendar management, external integrations, notifications, API, conversion tracking, dashboards, marketing automation, multi-user, digital asset management, and content creation.
Integrations include Slack, Trello, Mailchimp, Google Contacts, and Twitter.
Veeqo is an ecommerce inventory management tool that can handle managing multiple online stores with different products and requirements. It has order management features to handle shipments and process returns for customers.
You can use Veeqo to automate order workflows according to specific triggers like weight, value, or product type, so you can trigger receipt sending, follow-up messages, or upsell/next sell recommendations. Veeqo offers easy reporting to help you analyze sales figures and fulfillment reports.
Why I Picked Veeqo: Veeqo is the best ecommerce tool for inventory management across multiple stores because it allows you to unify and sync orders and inventory across different channels. You can track and manage inventory in any warehouse, letting you move supplies to high-traffic areas. Veeqo has shipping tools that enables you to print labels in bulk, ship orders, and track them using one program.
Veeqo Standout Features & Integrations
Features include API, dashboard, data import and export, forecasting, notifications, shipping management, warehouse management, budgeting, customer management, data visuzliation, external integrations, inventory tracking, multi-user, supplier management, product catalog, and order management.
Integrations include Hubspot, Asana, DotDigital, Salesforce, Campaign Monitor, Mailchimp, Intercom, Gmail, Facebook Pages, Manychat, Zendesk, Klaviyo, LinkedIn, Constant Contact, Freshdesk, AWeber, Buffer, monday.com, Insightly, Infusionsoft by Keap, and other tools if you use Zapier but that might require an additional fee.
Noibu is a SaaS product designed to help ecommerce businesses identify and fix critical errors on their websites in real-time. It's a tool that monitors your website 24/7 and alerts you whenever there's an issue that could potentially affect your sales or user experience. With Noibu, you can quickly address these problems and ensure that your online store is always running smoothly.
By integrating Noibu into an ecommerce site, businesses can gain real-time insights into critical errors and issues that impact their customers' journey, such as broken checkout processes, missing or malfunctioning product pages, and payment gateway errors. Noibu's intelligent error detection and comprehensive reporting help ecommerce teams quickly identify and prioritize issues, enabling faster resolution and minimizing revenue loss. With Noibu, ecommerce sites can ensure a seamless and error-free shopping experience, leading to improved customer satisfaction
Why I picked Noibu: Noibu is a game-changer when it comes to maintaining a high-quality online shopping experience for your customers. As an ecommerce business owner, you know how important it is to keep your website running smoothly and error-free. Noibu takes the guesswork out of this process by constantly monitoring your site and alerting you to any issues. This proactive approach to error management sets Noibu apart from other tools in the market. With Noibu, you can track add-to-cart and checkout errors and even replay user sessions to see where things went wrong.
Noibu Standout Features & Integrations
Features include real-time error detection, notifications & alerts, error summaries, issue prioritization, add-to-cart monitoring, diagnosing checkout errors, website uptime monitoring, site health dashbaord, JS & HTTP error capture, sales funnel tracking, video replay, ticket triaging, reporting & analytics, no-code custom attributes,SDK,
Integrations inclide Shopify, Magento, WooCommerce, SAP Hybris, BigCommerce, and Salesforce Commerce Cloud.
Insightly is a CRM SaaS with sales, project management, marketing, and ecommerce features so you can manage your business using one software. It has an automation feature to automate simple tasks like sending email alerts or updating records so you can focus on other aspects of your ecommerce business. Its project management feature lets you plan projects, assign tasks, and track milestones to ensure the timely delivery of projects.
You can also use Insightly to send bulk emails as part of your marketing campaign to reach as many customers as possible.
Why I Picked Insightly: Insightly’s lead routing feature can help you ensure that leads get directed to the right salespeople. Insightly routes leads in real-time so sales team members can follow up on leads while they are still hot.
Insightly Standout Features & Integrations
Features include analytics, contact management, conversion tracking, customer management, data export and import, data visualizations, external integrations, file transfer and sharing, Gantt charts, inventory tracking, lead management, multi-currency, notifications, referral tracking, supplier management, click-to-dial, roadmapping, pipeline management, API, batch permissions & access, calendar management, contact sharing, dashboard, lead scoring, multi-user, project management, task scheduling/racking, call tracking, and resource management.
Integrations include ADP Workforce Now, Asana, BambooHR, Calendly, DocuSign, Drift, Jira, Microsoft Power BI, Shopify, Slack, WooComerce, Workday, Sage Intacct, and other tools.
Marketo is a marketing automation software to help you identify, engage, and improve customer experience to help you increase revenue. Marketo lets you use behavior tracking to engage the right customers. It also has a pipeline and conversion analysis feature to help you determine the effectiveness of your sales team in converting leads.
Launching marketing campaigns blindly can waste your resources, and Marketo’s impact analytics feature can help you gauge the effectiveness of campaigns to determine campaigns that increase your revenue.
Why I Picked Marketo: Marketo lets you centralize your enterprise sales, marketing, and ads performance data, giving you complete visibility of your efforts and results. Marketo can map out all the stages of your customers’ journeys to spot which stages need additional engagement. It also lets you analyze different channels to know which ones customers find useful—and why.
Marketo Standout Features & Integrations
Features include audience targeting, conversion tracking, data export and import, data visualization, lead management, notifications, scheduling, API, calendar management, dashboards, external integrations, lead scoring, and marketing automations.
Integrations include Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, WordPress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, and other tools you probably already use.
Adzooma is an ecommerce platform to set up and run your online marketing efforts on different channels, including your online store, mobile app, and social media accounts. It has playbooks and courses to help your marketing team members gain expert knowledge to devise effective marketing campaigns. Adzooma has a review management feature so customers can send reviews through emails or text messages and help you determine your marketing’s weak spots.
Adzooma also makes content marketing easier by simplifying SEO to ensure that your company has maximum visibility. Adzooma integrates with Google Analytics to give you valuable insights into how users behave on your website.
Why I Picked Adzooma: If you want to eliminate human error in assessing marketing activities, then Adzooma is the best choice for you because it uses machine learning to help you assess your marketing efforts. It lets you analyze your PPC performance and gives suggestions on how you can improve them.
Adzooma Standout Features & Integrations
Features include analytics, conversion tracking, dashboards, data import and export, external integrations, multi-site, social media integrations, API, customer management, data visualizations, forecasting, multi-user, and referral tracking.
Integrations include Google, Microsoft, and Facebook products.
Percolate is an ecommerce content marketing tool that gives you visibility and control over all aspects of your company’s marketing life cycle. It can help you create digital content to ensure customers have engaging digital experiences visiting your ecommerce site. Percolate can help you analyze your marketing activities to determine which ones are working so you can replicate them. You can also use Percolate to launch training programs internally so your team is up-to-date on new processes and procedures.
Why I Picked Percolate: Percolate acts as a central hub for planning, managing, and executing content marketing campaigns across multiple channels like your ecommerce site, mobile app, and social media accounts. Percolate has templates and workflows you can use to decrease the time required to launch marketing campaigns and help you save time building content that supports your product sales goals. You can build blogs, product tutorials, videos, flyers, landing pages, social media ads, and brochures—to name a few ideas!
Percolate Standout Features & Integrations
Features include audience targeting, conversion tracking, data export and import, data visualization, lead management, notifications, scheduling, API, calendar management, dashboards, external integrations, lead scoring, and marketing automations.
Integrations include Adobe Experience Manager, Salesforce, BambooHR, Dropbox, and Google Workspace.
ShipHero is an ecommerce shipping and fulfillment platform with fast shipping options and integration with all major postal operator companies, like FedEx, Canada Post, DHL Ecommerce, Purolator, Shippo, UPS, USPS, and dozens more. ShipHero gives you visibility of your orders and how they are getting packed to help you with quality control. ShipHero has a mobile app you can use to manage your business anywhere.
ShipHero has a reporting feature to let you analyze the products you ship and their costs to gauge your profits and make adjustments if needed. ShipHero’s inventory management feature lets you check your current inventory levels to replenish fast-selling products and keep up with demands.
Why I Picked ShipHero: ShipHero is the best ecommerce tool for shipping and fulfillment services for smaller sellers who don't have their own warehouse. They offer transparent, flat-rate fees so you're never surprised. They offer outsourced fulfillment, shipment tracking, and photo confirmation for every new package leaving the warehouse.
ShipHero Standout Features & Integrations
Features include data visualization, dashboards, shipping management, warehouse management, fulfillment management, external integrations, cost tracking, forecasting, inventory auditing, and reporting.
Integrations include Etsy, Amazon, CartRover, Loop, Inventory Planner, BigCommerce, Shopify, MyStoreNo, eBay, Walmart, Google Shopping, Returnly, APIWorks, Pipe 16, Klaviyo, Shopify, and all major global shipping carriers.
Lightspeed is an ecommerce platform that’s best suited for small to mid-sized businesses with no coding experience. The platform makes it super easy to build a beautifully designed online store and start selling right away, even if you’ve never built a website before.
Lightspeed offers advanced inventory management features like product variants and bundling, allowing you to choose how to organize and promote groups of products. The tool’s multi-channel capabilities allow small businesses to sell their products on social media (including TikTok, Instagram, and Facebook) and marketplaces like Amazon and eBay, making it easier to reach a wider audience, quickly.
Why I Picked Lightspeed: Lightspeed is a comprehensive all-in-one tool that can help you build, launch, and market your website from a single interface. Their drag-and-drop website builder makes it easy for non-technical users to design and customize an online store that looks professional and maximizes all potential upsell functions. For example, when creating a custom checkout process, you can choose to add discounts and cross-sell opportunities to alert customers to other products they may enjoy.
Lightspeed Standout Features & Integrations
Features include multi-channel sales, a no-code website builder, subscriptions + digital goods, online marketing, inventory management, and a mobile app.
Integrations include Amazon, eBay, Walmart, Printful, ShippingEasy, Zoho CRM, Salesforce, bindCommerce, Quickbooks, Kliken Stats, UniSender, HubSpot, and ZenDesk. Many additional integrations are available by connecting a paid Zapier account.
Zoho Desk is a cloud-based customer service solution that lets you manage customer support tickets to address customer needs. It has a CRM feature to assist your customer support team in delivering exceptional services and maintaining customer relationships. You can use Zoho Desk to automate workflows like sending alerts or adding tasks. You can also automate notifications ensuring that customers receive timely updates on the progress of their tickets.
Why I Picked Zoho Desk: Your customer support team can use Zoho Desk to respond to customer concerns across multiple channels, including phone, email, chat, social media, and your ecommerce storefront website. You can also use Zoho Desk to develop self-service options to help customers anytime, even if you don’t have a 24/7 customer support team. Zoho Desk also has an AI-powered assistant that automatically analyses tickets for proper routing.
Zoho Desk Standout Features & Integrations
Features include analytics, batch permissions & access, chat, contact sharing, customer management, data xport and import, data visualizations, email integration, external integrations, inventory tracking, lead scoring, multi-user, third-paty plugins/add-ons, time management, workflow management, social media integrations, a knowledge base, API, calendar management, contact management, dashboards, lead management, notifications, scheduling, call tracking, real-time alerts, self-service portal, and call integration.
Integrations include Microsoft Office 365, Microsoft Teams, Google Drive, Zapier, Zendesk, and ServiceNow. Integrations via Zapier and Zoho Flow are also supported. Being part of the Zoho ecosystem allows you to connect to several of Zoho’s own services for Sales, Marketing, CRM, customer service, and more tool options.
MarketPlan is an all-in-one ecommerce marketing software to help you plan and launch marketing campaigns with built-in team collaboration tools. You can use MarketPlan to assign tasks, add comments, send files, and update pending deliverables.
MarketPlan lets you build simple graphics to visualize the customer journey or marketing campaign mockups with basic canvas tools like shapes, text, and lines. They also help design, automate, and analyze marketing strategies like cost and sales forecasting, campaign conceptualization and launch, and customer conversion processing.
They have the tools to 'do it all,' including: Launch clients’ ad campaigns, pitch your agency services, and market for ecommerce businesses.
Why I Chose MarketPlan: MarketPlan offers marketing funnel mapping and planning all the way through sales forecasting and KPIs. You can design processes and plan in the app using mindmap-style templates and then actualize your creations via features like A/B testing, Kanban boards, and real-time reporting dashboards.
Market Plan Standout Features & Integrations
Features include analytics, conversion tracking, customer management, data export and import, data visualizations, lead management, notifications, dashboard, lead scoring, multi-user, and task scheduling/racking.
Integrations are not listed on their site at this time.
The Best Ecommerce Management Software Summary
| Tools | Price | |
|---|---|---|
| Omnisend | From $16/month | Website |
| Subbly | From $29/month | Website |
| Trellis | From $299/month | Website |
| BigCommerce | From $29/month (billed annually) | Website |
| EngageBay | From $12/user/month (billed annually) | Website |
| Chargebee | From $249/month | Website |
| Funnel | Pricing upon request | Website |
| Aircall | From $30/user/month (billed annually) | Website |
| Bazaarvoice | Pricing upon request | Website |
| StoryChief | From $100/month | Website |
| Veeqo | Plans start at $195/2 users/month | Website |
| Noibu | Pricing upon request | Website |
| Insightly | From $29/user/month (billed annually) | Website |
| Marketo | From $895/month | Website |
| Adzooma | From $99/month | Website |
| Percolate | Pricing upon request | Website |
| ShipHero | From $499/month | Website |
| Lightspeed eCom | From $14.08/month | Website |
| Supermetrics | Pricing upon request | Website |
| Market Plan | From $9/user/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareOther Ecommerce Tools List
Here are a few more that didn’t make the top list:
Selection Criteria for the Best Ecommerce Tools
If you're wondering how I selected the best ecommerce tools, here's where I'll break it all down for you. First of all, I started with ecommerce tools that have high user review and satisfaction ratings. Then, using my experience in ecommerce, I discerned what key criteria were most important for ecommerce tools and compared how each of them stacked up against the rest.
After careful consideration, I've determined that these are the most important criteria when selecting the best ecommerce tools. Here's a brief list outlining the whats and whys of my selection.
Core functionality:
I actually tried to select ecommerce tools from all walks of life. Different software niches (ex. shopping cart vs marketing CRM) will have different functionalities. That being said, here is what is required to land on this list:
- Be marketable for an ecommerce business
- Can connect to ecommerce platforms, if it isn't native to one already
Key features:
As mentioned above, different ecommerce tools will have different features and functionalities. And that's okay! The purpose of this list is to find an assortment of ecommerce tools and add-ons to build up your platform and cover a variety of needs. Here are some examples of features I look for, though the tools above may include all, some, or none of them, depending on their specialty:
- Online Store Builder: Ecommerce tools typically provide a user-friendly platform for building and customizing online stores without extensive coding knowledge. They offer templates, themes, and drag-and-drop interfaces to create visually appealing storefronts.
- Product Management: These tools allow you to easily add, edit, and organize product listings. You can include product descriptions, images, prices, and other relevant information.
- Inventory Management: Effective inventory management features help you keep track of stock levels, set up alerts for low stock, and manage product variations such as sizes, colors, and styles.
- Order Processing: Ecommerce tools automate order processing, making it easier to manage orders, track shipments, generate invoices, and handle returns and refunds.
- Payment Gateway Integration: Seamless integration with various payment gateways enables secure and convenient online transactions, accepting credit/debit cards, digital wallets, and other payment methods.
- Shopping Cart: A well-designed shopping cart feature allows customers to easily add, review, and remove items before proceeding to checkout.
- Security Features: Ecommerce tools prioritize the security of customer data and payment information through features like SSL encryption, PCI compliance, and fraud detection.
- Mobile Responsiveness: As mobile shopping continues to grow, responsive design ensures your online store looks and functions well on various devices and screen sizes.
- Search and Navigation: Effective search and navigation features help customers find products quickly using search bars, filters, categories, and sorting options.
- Analytics and Reporting: Ecommerce tools often provide insights into sales trends, customer behavior, and other valuable metrics. This information can help you make informed business decisions.
- SEO and Marketing Tools: These tools may offer built-in SEO features to optimize your store for search engines, as well as marketing tools like email marketing integration, discount code creation, and product promotion options.
- Customer Reviews and Ratings: Integrating customer reviews and ratings on product pages can build trust and influence purchasing decisions.
- Social Media Integration: Linking your store with social media platforms allows you to showcase products, engage with customers, and drive traffic from those platforms.
- Multi-channel Selling: Some ecommerce tools enable you to sell across multiple online platforms, such as marketplaces like Amazon or eBay, in addition to your standalone store.
- Customer Support and Chat: Live chat or customer support integration can provide real-time assistance to customers with inquiries or issues.
- Localization and Internationalization: For businesses targeting global markets, these features enable multi-language support, different currency options, and region-specific pricing.
User interface (UI):
The best ecommerce tools will look and feel good for you, the end user. But there is one more consideration: your customers. Whatever ecommerce tools you employ must be easy to navigate for first-time visitors to your site! Or else you risk losing sales over things you can't fully control. I'm talking menus, buttons, links, and graphics all optimized to guide your customer seamlessly from discovery to purchase.
Usability:
Usability is about how fast you can learn and manage the software at hand. Does the ecommerce tool offer proper wikis, guides, tutorials, and demos? Do they have a responsive and helpful customer service team for when things go awry? Some tool vendors even go above and beyond, offering webinars, podcasts, blogs, and more…not strictly necessary but sure nice to have!
Software integrations:
My guess is that—after reading through this entire list—you will have actually picked 2 or 3, if not more, tools that you need. Marketing, web design, payment processing, shipping, product data… there are a lot of moving parts when it comes to ecommerce operations. The best ecommerce tools will be able to connect to one another and share data. I look for ecommerce tools that offer native integrations (AKA out-of-the-box) or at least offer them as a buy-in or additional feature.
Pricing:
Each tool on this list may serve an entirely different ecommerce function than the one before and after it. I evaluate the pricing rubric of each ecommerce tool individually. Rather than comparing which is the cheapest, I ask: Is this tool fairly priced compared to others like it? Does the pricing reflect the number of features offered? Does it have a pricing rubric so companies can scale up without switching platforms? Does it have a free plan, free trial, or at least a money-back offer so customers can "try before they buy"?
Ecommerce Tools: Trends & Insights
Understanding current trends around ecommerce tools is critical when deciding what software to add to your commerce stack. Is AR still "cool" for product sampling? How are other cutting-edge businesses leveraging AI in their ecommerce strategy? These are the types of insights you'll need. Here are some key takeaways from ecommerce tools and technology trends:
- Customers now expect service channels like live chat/email to respond between 12 minutes and 4 hours.
- 54% of younger shoppers (under 25) are finding new brands on Instagram, TikTok, and Snapchat.
- 80% of shoppers now expect a personalized shopping experience.
- Online sales are rising across pretty much every retail category, from alcohol to cars.
- 61% of companies are saying that creating video content is vital for product marketing these days.
- Thanks to inflation (and shrinkflation), 30% of millennials and gen Z report frequently looking at flyers and promotions to help save money.
- 69% of online shoppers prefer mobile to desktop—is your online shop mobile optimized?
- Voice-activated shopping is on the rise, closing in on $40 billion in sales value in 2022.
- 85.65% of mobile users will leave your site with something left in their cart (cart abandonment).
From those statistics alone, you can probably see how ecommerce tools for personalization, mobile commerce, and cart abandonment are a must-have in today's commerce climate.
People Also Ask
I get asked these questions about ecommerce tools a lot so I figured I would compile them all here for interested parties to look over.
How to evaluate the ROI of an ecommerce tool?
Evaluating the return on investment (ROI) of an ecommerce tool is crucial to ensure that your investment brings value to your business. Here are the steps you should take to evaluate the ROI of an ecommerce tool:
- Define Your Goals: Clearly define what you aim to achieve with the ecommerce tool. It could be increasing sales, improving customer experience, reducing operational costs, or expanding the customer base. Ensure that your goals are measurable, such as a percentage increase in sales or a reduction in customer service response time.
- Calculate Costs: Determine the initial cost of the e-commerce tool, including licensing fees, setup costs, and any required hardware or software. Consider recurring costs like subscription fees, maintenance, support, and training expenses. Include costs related to integrating the tool with your existing systems.
- Estimate Benefits: If your goal is to increase sales, estimate the additional revenue generated due to the tool. If the tool aims to streamline operations, calculate the cost savings in terms of reduced manpower or operational efficiency. Factor in improvements in customer satisfaction, which can lead to repeat business and positive word-of-mouth.
- Determine the Timeframe: Decide on the timeframe for evaluating the ROI. It could be monthly, quarterly, or annually, depending on the nature of your business and goals.
- Quantify Intangible Benefits: Some benefits, like improved brand perception or customer loyalty, are harder to quantify but can significantly impact your business. Try to assign a value to these intangible benefits.
- Calculate ROI: Use the following formula to calculate ROI. Net gain from investment ÷ total inventment cost x 100%.
- Consider Payback Period: Calculate the time it takes for the cumulative benefits to equal the cumulative costs. A shorter payback period is generally more favorable.
- Account for Risks: Identify potential risks that could affect the ROI, such as market changes or technological advancements that could render the tool obsolete.
- Compare Alternatives: If you’re evaluating multiple e-commerce tools, compare their potential ROI. Consider not only the immediate gains but also the long-term benefits and scalability.
- Regularly Review and Adjust: Continuously monitor the performance of the e-commerce tool against your goals. If necessary, adjust your strategies or the usage of the tool to optimize ROI.
- Consult Experts: If you’re uncertain about certain calculations or the potential benefits, consider consulting financial or ecommerce experts for a more accurate evaluation.
What are the benefits of using ecommerce tools?
Ecommerce grew 7.7% in 2022 year over year, and has even reached double digit growth years prior. Ecommerce tools are a way to tap into this growth and turn it into revenue for your business. The best ecommerce tools will offer the following benefits to your company:
- Increased sales: Ecommerce tools allow businesses to sell their products or services online, which can significantly increase their sales. By making it easier for customers to buy products or services, businesses can attract more customers and generate more revenue.
- Better customer experience: Ecommerce tools make it easier for customers to find what they are looking for and make purchases online. This can improve the overall customer experience and increase customer satisfaction.
- Improved marketing: Ecommerce tools often come with built-in marketing features, such as email marketing, social media integration, and analytics. These features can help businesses better target their marketing efforts and track their results.
- Increased efficiency: Ecommerce tools can automate many tasks, such as order processing and inventory management, which can save businesses time and increase efficiency.
- Access to a wider audience: Ecommerce tools allow businesses to reach customers all over the world. This can help businesses expand their customer base and increase their revenue.
- Flexibility: Ecommerce tools offer a variety of features and integrations, which can be customized to meet the unique needs of each business.
Overall, ecommerce tools can help businesses improve their online presence, increase their sales, and provide a better customer experience.
What are some of the most popular ecommerce tools?
Popular ecommerce tools fall into different categories, depending on what you need. Here’s an example of a popular ecommerce tool setup: using Wix as your ecommerce platform, Veeqo for inventory management, Active campaign to automate your marketing and run email campaigns, Storychief to manage your content creation, Freshsales for sales tracking, and Zohodesk for customer service.
And yes—as you’re aware, it’s common to use at least this many tools for an ecommerce initiative. However, several of the bigger ecomm CRMs and platforms house multiple functionalities under one roof.
What are the tools for ecommerce?
Ecommerce encompasses a wide range of activities, from setting up online stores to managing inventory, processing orders, and marketing products. As a result, there are numerous tools available to assist with different aspects of ecommerce operations. Here’s a list of tools categorized based on various ecommerce functions:
- Online Store Builders (ex. Shopify, Wix)
- Payment Processing (ex. Stripe, Square)
- Inventory and Order Management (ex. ShipStation, Sellbrite)
- Analytics and Reporting (ex. Google Analytics, Kissmetrics)
- Marketing and SEO (ex. SEMrush, Moz)
- Social Media and Content Marketing (ex. Facebook, Hootsuite)
- Customer Support and Engagement (ex. Sendesk, Intercom)
- Reviews and Reputation Management (ex. Yotpo, Trustpilot)
- Dropshipping and Print-on-Demand (ex. Oberlo, Printful)
- Multi-Channel Selling (ex. ChannelAdvisor, Sellbrite)
- Ecommerce Platforms for Digital Products (ex. Gumroad, SendOwl)
Remember that the choice of tools depends on your specific business needs, budget, technical expertise, and the scale of your operations. It’s also important to research and explore each tool’s features and pricing before making a decision.
What are some ecommerce tools for a small business market?
There are several ecommerce tools and platforms suitable for small businesses looking to establish an online presence and start selling their products or services. Here are some popular options:
Shopify
One of the most well-known ecommerce platforms, Shopify offers an easy-to-use interface with a range of customizable templates. It provides features for product management, order processing, payment gateways, and various integrations. Shopify is great for businesses of all sizes, including small ones.
Why they are great for small business: Shopify is so well-known that you will have tons of training, tutorials, and community support.
Square Online
Square provides an integrated suite of tools, including an online store builder, payment processing, and point-of-sale systems. It’s a good option for small businesses looking for a comprehensive solution.
Why they are great for small business: Their point-of-sale system means you can accept payments on-the-go, both in-person and online.
Weebly
Another user-friendly website builder with ecommerce capabilities, Weebly offers drag-and-drop design, inventory management, and customizable templates.
Why they are great for small business: They are ridiculously easy to use, so you don’t need to spend time fidgeting and fussing with your shop backend.
3dcart
This platform offers a range of tools for small businesses, including customizable templates, payment processing, SEO tools, and marketing features.
Why they are great for small business: Their all-in-one approach to ecommerce solutions means you don’t have to shop around for multiple, interlocking tools.
Squarespace
While known for its website builder, Squarespace also offers ecommerce capabilities with beautiful templates and integrated features.
Why they are great for small business: Squarespace has website templates that are professionally designed and really can’t be beat. Perfect for the budding entrepreneur who doesn’t know how to code.
When choosing an ecommerce tool for your small business, consider factors such as your budget, technical expertise, desired level of customization, scalability options, and the specific features that align with your business goals.
Other Ecommerce Tool Reviews
Ecommerce managers use dozens of different types of ecommerce tools to carry out an online business endeavor, including sales platforms, e-cart services, inventory management, sales tracking, content marketing, marketing automation, and more.
Here are additional marketing tool types you can check out:
Website builder
Warehouse & inventory
- Omnichannel Inventory Management
- Warehouse Management Software
- Free Inventory Management Software
- Cloud-Based Inventory Management Software
- Inventory Management Software
- Open Source Warehouse Management Software
Shipping & fulfillment
- Ecommerce Shipping Companies
- Ecommerce Fulfillment Services
- Order Management Software
- Order Tracking Software
Payment & tax processing
- Payment Processing Software
- Ecommerce Sales Tax Software
- Buy-Now-Pay-Later (BNPL) Platforms
- Ecommerce Subscription Software
Customer support software
Other ecommerce support software
- Product Information Management Software (PIM)
- Retail Ops Software
- Product Lifecycle Management Software (PLM)
- Ecommerce Enterprise Resource Planning Software (ERP)
- Omnichannel Commerce Platforms
Ecommerce Tools For Every Need
These ecommerce tools can help business owners create an effective online presence and increase sales. You may find one tool to "do it all" or you might take a more mix-and-match approach, picking 2-3 tools that cover all your needs and integrate together in the backend. Either way, this list can help you craft the perfect ecommerce solution for your online store.
The Ecomm Manager newsletter has regular software recommendations tailored to making your job easier and help you gain more revenue.