20 Best Ecommerce Tools in 2023

HubSpot Marketing is a comprehensive online marketing platform that works for all businesses, ecommerce and otherwise. HubSpot Marketing lets companies track lead activity across all online channels to better understand customer behavior. This allows them to tailor product ad content accordingly, creating targeted ecommerce campaigns that are likely to generate more conversions. HubSpot Marketing also includes features such as product recommendations that enable users to make product suggestions based on past purchases or interests.

HubSpot Marketing’s content optimization system allows businesses to easily create and manage their ecommerce web pages in one place. Its site performance tool gives users valuable insights into how customers interact with their site. You can use the SEO tool to track keyword performance over time and the A/B testing tool to run experiments on different versions of product pages and landing page ads.

Why I Picked HubSpot Marketing: HubSpot Marketing’s lead generation tools allow users to capture leads from various sources, such as lead forms on landing pages or social media campaigns, and store them in one central location so that they can be segmented and qualified. You can set up automated workflows to nurture leads over time until they eventually become repeat customers. The marketing automation tools allow users to automate tasks such as sending emails or making phone calls to save time and resources. These emails can be triggered from predetermined conditions, including after an online purchase or an abandoned shopping cart.

Standout Features & Integrations

Features include forms, live chat, Salesforce integration, 24/7 customer support, email marketing, landing pages, content management, ad management, contact management, automations, ad retargeting, multiple currencies, omnichannel marketing, SEO, social media integration, account-based marketing, adaptive testing, predictive lead scoring, multi-touch revenue attribution, and customer journey analytics.

Integrations include hundreds of other apps and software, including Google Workspace, Facebook Ads, Google Ads, Outlook, Zoom, Mailchimp, Eventbrite, GoToWebinar, Databox, Aircall, Outfunnel, Dreamdata, CloudTalk, WooCommerce, PandaDoc, Jotform, Unbounce, and more (both free and paid options). You can connect to additional tools using a paid account through Zapier.

Chargebee is a subscription management platform that lets you automate subscription box billing and management, streamline order management, provide add-ons and gift subscriptions, and derive insights with detailed analytics. They handle subscriptions, billing, and payments in 30+ countries. Chargebee has a free plan for up to 3 users or a free 14-day trial of the full-featured paid plan. 

Ecommerce managers can build efficient workflows for their business with a subscription ecommerce platform that comes with a flexible architecture and pre-built integrations across platforms like BigCommerce and Shopify Plus. You can sync subscription orders with customer information and integrate them with customer support systems to streamline operations and deliver seamless customer experiences.

Why I Picked Chargebee: Chargebee supports 480+ recurring billing use cases and specializes in futureproofing your ecommerce revenue operations. Payment preferences, trends, and tools change often and Chargebee ensures you can manage billing processes no matter what the future throws at you. Through Chargebee, you can set up automatic subscriptions, free trial periods, feature mapping/flags, and even create unique monetization models to fit your product specifications. 

Chargebee Standout Features & Integrations  

Features include 2-factor authentication, accounts receivable, billing/invoice, calendar management, data export and import, external integrations, multi-currency, notifications, third-party plugins/add-ons, API, CRM integration, dashboards, multi-user, and tax management.

Integrations include PayPal, Stripe, Microsoft Dynamics GP, Zoho CRM, BigCommerce, Google Analytics, Mailchimp, Refersion, Avalara, Slack, GetAccept, Shipstation, Salesforce, Friendbuy, FirstPromoter, ChartMogul, ReferralCandy, Xero, QuickBooks Online, ProfitWell, PieSync, TaxJar, Baremtrics, Sage Intacct, Moxtra, LeadDyno, Freshdesk, Intercom, Zendesk, HubSpot, Groove, Active Campaign, Pipedrive, Stitch, Natero, Klaviyo, and more if you use Zapier (may require a separate paid plan).

Lightspeed is an ecommerce platform that’s best suited for small to mid-sized businesses with no coding experience. The platform makes it super easy to build a beautifully designed online store and start selling right away, even if you’ve never built a website before.

Lightspeed offers advanced inventory management features like product variants and bundling, allowing you to choose how to organize and promote groups of products. The tool’s multi-channel capabilities allow small businesses to sell their products on social media (including TikTok, Instagram, and Facebook) and marketplaces like Amazon and eBay, making it easier to reach a wider audience, quickly.

Why I Picked Lightspeed: Lightspeed is a comprehensive all-in-one tool that can help you build, launch, and market your website from a single interface. Their drag-and-drop website builder makes it easy for non-technical users to design and customize an online store that looks professional and maximizes all potential upsell functions. For example, when creating a custom checkout process, you can choose to add discounts and cross-sell opportunities to alert customers to other products they may enjoy.

Lightspeed Standout Features & Integrations

Features include multi-channel sales, a no-code website builder, subscriptions + digital goods, online marketing, inventory management, and a mobile app.

Integrations include Amazon, eBay, Walmart, Printful, ShippingEasy, Zoho CRM, Salesforce, bindCommerce, Quickbooks, Kliken Stats, UniSender, HubSpot, and ZenDesk. Many additional integrations are available by connecting a paid Zapier account.

BigCommerce is a cloud-based ecommerce platform that enables businesses to build their own fully customized online stores. It offers features such as integrated payment processing, built-in marketing tools, SEO tools, and analytics capabilities.

Why I Picked BigCommerce: BigCommerce offers powerful marketing tools that allow users to promote their products or services more effectively online. It comes with built-in email marketing functionality which allows users to easily send out promotional campaigns directly from the platform itself. It also offers support for loyalty programs so businesses can reward customers for returning purchases or referring friends and family members. Plus, there are features like coupons and discounts which make it easy for businesses to increase sales by providing incentives for customers who purchase goods or services from them regularly. 

BigCommerce Standout Features & Integrations

Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

FreshSales is a sales CRM to help you manage your ecommerce business by allowing you to track your sales activities. It is a multi-currency and multi-language platform making it suitable for servicing customers from different locations. You can use FreshSales to auto-assign leads to selected salespeople, ensuring that leads with special requirements receive white-glove treatment. It has tools you can use to promote products, such as chat and email marketing tools.

Why I Picked FreshSales: FreshSales is the best sales CRM for using artificial intelligence to determine which leads are ready for closing. FreshSales uses AI to help you find the best deals to propose to customers using their chat responses and activity trends. FreshSales also gives you a 360-degree view of your customers to help you upsell, cross-sell, and develop lasting relationships.

FreshSales Standout Features & Integrations

Features include API, calendar management, contact management, dashboard, data import and export, external integrations, file transfers and sharing, lead management, multi-user, scheduling, third-party plugin/add-ons, call tracking, sales automation, customer management, data visualization, forecasting, lead scoring, multi-currency, notifications, pipeline management, task scheduling/tracking. 

Integrations include Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Oracle Netsuite, Insightly, Copper, Zoho CRM, Close, Zendesk, TeamSupport, Help Scout, Jira Service Desk, Zoho Desk, Chargebee, Recurly, Sage Intacct, QuickBooks Online, Xero, Intercom, Google Calendar, Azure, and a growing list of other useful apps. They, of course, integrate with their own first-party software like Freshdesk, Freshworks CRM, and Freshservice, as well.

Omnisend is an omnichannel marketing platform that enables ecommerce businesses to increase sales and engagement with their customers through email and SMS campaigns. The software offers several features for ecommerce businesses, such as abandoned cart recovery, product recommendations, and checkout abandonment prevention.

Omnisend's database of templates is extensive and offers you great flexibility when creating professional emails and SMS. The templates can be easily customized to fit your brand's specific look and feel, and they come with a range of built-in features that make it easy to add products, dynamic discount codes, and multimedia to messages. Thankfully, you can also save your campaigns as future templates.

Why I Picked Omnisend: Omnisend's automation library has pre-built workflows for every step of the customer journey. Omnisend makes it easy to adjust and visualize the sequencing with drag-and-drop workflow editing. The library includes many triggers, such as signup forms, abandoned cart emails, and product reviews. Users can also set up sequence timers to delay or split messages into groups or send messages on specific days or times.

Omnisend Standout Features & Integrations

Features include audience targetting, contact management, conversion tracking, dashboards, data import and export, email integration, scheduling, third-party plug-ins/add-ons, calendar management, customer management, external integrations, marketing automation, notifications, and SMS. 

Integrations include Shopify, Magento, BigCommerce, WooCommerce, AfterShip, Amazon Ads, Bold Commerce, Cartloop, Digioh, Easyship, Email Collection Bar, Gatsby, FyreBox, GemPages, Intercom, LiveChat, OpenCart, and other tools that you can check out on their partners' page.

Engagebay is an all-in-one ecommerce tool with features for CRM, marketing, and sales support. It has a reporting dashboard to help keep you on top of your ecommerce business’s performance. Engagebay’s CRM feature lets you manage all of your contact information and leads to help you build your relationship with customers. Engagebay also has a live chat feature you can use to attend to customers’ immediate concerns and boost customer satisfaction.

Why I Picked Engagebay: First impressions last, and you can use Engagebay to create a landing page that can help impress customers and increase sales conversion. Engagebay lets you manage the SEO settings of your landing page to ensure it becomes more visible to web searchers. You can also use Engagebay to monitor how your landing page performs according to the number of visitors, and new subscribers.

Engagebay Standout Features & Integrations

Features include calendar management, contact management, conversion tracking, customer management, data export and import, data visualizations, external integrations, marketing automation, multi-currency, multi-user, password & access management, referral tracking, task scheduling/tracking, customer data forms, sales motivators, sales proposals, landing pages, pipeline management, A/B testing, API, chat, lead scoring, project management, call tracking, click-to-dial, sales automation, and ticket management. 

Integrations include Stripe, Zapier, Xero, QuickBooks, and RingCentral.

ActiveCampaign is a commerce marketing tool for customer management, capmaign tracking, and lead generation. You can use ActiveCampaign to create subscription forms that allow you to collect customer information like contact details and product preferences. ActiveCampaign lets you add tags to customer accounts, so you know where leads come from and the products that interest them. ActiveCampaign lets you automate tasks like sending a welcome note to new customers or website visitors.

Why I Picked ActiveCampaign: ActiveCampaign has great email marketing features that ecommerce owners can use. ActiveCampaign’s predictive capabilities can help you ensure that customers receive campaign materials at the right moment. Perfectly timed marketing emails can address customers with the material they most need wherever they are in the buyer's journey to encourage tehm to complete the sale. 

ActiveCampaign Standout Features & Integrations

Features include 2-factor authentication, API, calendar managerment, contact management, conversion tracking, dashbaord, data import and export, lead management, marketing automations, notifications, sales automations, A/B testing, audience targeting, chat, customer management, external integrations, multi-user, password & access management, third-party plugin/add-ons, and pipeline management.

Integrations include Microsoft, Shopify, Square, Facebook, and Salesforce.

Aircall is a cloud-based call center solution to help you with your sales and customer support needs. You can connect Aircall to your ecommerce platform to automatically display customer details when the phone rings, giving you a better idea of who you are talking to. It has advanced call routing features to ensure that customers get routed to the correct department to prevent customer frustration and hasten issue resolution.

Why I Picked Aircall: This is the best software for you if your ecommerce platform relies on outbound calls to boost your sales because it can improve how your sales team functions. It eliminates time-consuming tasks like logging calls so your team can concentrate on generating sales or helping customers with their concerns. Aircall automatically assigns leads and eliminates manual dialing to help your team save time. The software also supports call monitoring so team leaders can provide assistance and feedback to help new agents improve.

Aircall Standout Features & Integrations

Features include API, contact management, CRM management, dashboards, data import and export, multi-user, scheduling, third-party plugins/add-ons, call disposition, mobile app, auto dialer, analytics, batch permissions & access, contact sharing, data visualizations, external integrations, lead management, notifications, call recording, call tracking, and call logging.

Integrations include ActiveCampaign, HubSpot, Salesforce, Freshdesk, Odoo CRM, Intercom, Appy {ie Connect, Avoma, Bao, BigCommerce, BigID.me, Bloobirds, Callingly, Copper, eDesk, EvaluAgent, Front, Gmail, HappyFox, Help Scout, Kustomer, Microsoft Dynamics, Microsoft Teams, monday.com, Pipedrive, and more tools you can scroll through on their integrations page.

To be successful in ecommerce, you need to be successful in content creation. StoryChief is content planning and creation software to help you build and publish marketing content to promote your online store and products. It has a built-in SEO assistant to ensure organic growth while also tailoring content intent to your customers' major pain points. 

If you want to engage customers using interactive content, then StoryChief is the best software for you because it lets you craft a marketing campaign that encourages customer engagement. You can use StoryChief to analyze your content and gauge its impact on your audience. 

Why I Picked StoryChief: StoryChief lets you plan your social media and blog content, letting you automate publishing and distribution. You can also use StoryChief to organize all your photos and videos and crop and edit them to be ready for dissemination. StoryChief also lets you view all your marketing content, so you know which ones require approval and which ones are ready for publishing.

StoryChief Standout Features & Integrations

Features include calendar management, external integrations, notifications, API, conversion tracking, dashboards, marketing automation, multi-user, digital asset management, and content creation. 

Integrations include Slack, Trello, Mailchimp, Google Contacts, and Twitter.

Bazaarvoice is a customer service and product review management tool for growing your ecommerce business with several features, including one that lets you respond to queries about your e-store products. It has a feature that you can use with your website builder to showcase carousels and gallery pages that showcase your products. You can also integrate social media content from TikTok, Facebook, Twitter, or Pinterest influencers to boost interest in your products. Bazaarvoice also lets you launch sampling programs that allow customers to try new products and drive user-generated content.

Why I Picked Bazaarvoice: Bazaarvoice is an excellent ecommerce platform to use in collecting and managing customer reviews and ratings. By analyzing customer reviews, you can improve your ecommerce website to deliver a better user experience. You can also highlight selected customer reviews on your ecommerce website to inspire other customers toward a purchasing decision.

Bazaarvoice Standout Features & Integrations

Features include API, dashboards, external integrations, customer support, review management, and notifications.

Integrations include Facebook, Twitter, Adobe Analytics, Google Analytics, Salesforce Commerce Cloud, Magento, IBM WebSphere Commerce, and SAP.

Veeqo is an ecommerce inventory management tool that can handle managing multiple online stores with different products and requirements. It has order management features to handle shipments and process returns for customers. 

You can use Veeqo to automate order workflows according to specific triggers like weight, value, or product type, so you can trigger receipt sending, follow-up messages, or upsell/next sell recommendations. Veeqo offers easy reporting to help you analyze sales figures and fulfillment reports.

Why I Picked Veeqo: Veeqo is the best ecommerce tool for inventory management across multiple stores because it allows you to unify and sync orders and inventory across different channels. You can track and manage inventory in any warehouse, letting you move supplies to high-traffic areas. Veeqo has shipping tools that enables you to print labels in bulk, ship orders, and track them using one program. 

Veeqo Standout Features & Integrations

Features include API, dashboard, data import and export, forecasting, notifications, shipping management, warehouse management, budgeting, customer management, data visuzliation, external integrations, inventory tracking, multi-user, supplier management, product catalog, and order management. 

Integrations include Hubspot, Asana, DotDigital, Salesforce, Campaign Monitor, Mailchimp, Intercom, Gmail, Facebook Pages, Manychat, Zendesk, Klaviyo, LinkedIn, Constant Contact, Freshdesk, AWeber, Buffer, monday.com, Insightly, Infusionsoft by Keap, and other tools if you use Zapier but that might require an additional fee. 

Insightly is a CRM SaaS with sales, project management, marketing, and ecommerce features so you can manage your business using one software. It has an automation feature to automate simple tasks like sending email alerts or updating records so you can focus on other aspects of your ecommerce business. Its project management feature lets you plan projects, assign tasks, and track milestones to ensure the timely delivery of projects.

You can also use Insightly to send bulk emails as part of your marketing campaign to reach as many customers as possible.

Why I Picked Insightly: Insightly’s lead routing feature can help you ensure that leads get directed to the right salespeople. Insightly routes leads in real-time so sales team members can follow up on leads while they are still hot. 

Insightly Standout Features & Integrations

Features include analytics, contact management, conversion tracking, customer management, data export and import, data visualizations, external integrations, file transfer and sharing, Gantt charts, inventory tracking, lead management, multi-currency, notifications, referral tracking, supplier management, click-to-dial, roadmapping, pipeline management, API, batch permissions & access, calendar management, contact sharing, dashboard, lead scoring, multi-user, project management, task scheduling/racking, call tracking, and resource management.

Integrations include ADP Workforce Now, Asana, BambooHR, Calendly, DocuSign, Drift, Jira, Microsoft Power BI, Shopify, Slack, WooComerce, Workday, Sage Intacct, and other tools. 

Marketo is a marketing automation software to help you identify, engage, and improve customer experience to help you increase revenue. Marketo lets you use behavior tracking to engage the right customers. It also has a pipeline and conversion analysis feature to help you determine the effectiveness of your sales team in converting leads.

Launching marketing campaigns blindly can waste your resources, and Marketo’s impact analytics feature can help you gauge the effectiveness of campaigns to determine campaigns that increase your revenue. 

Why I Picked Marketo: Marketo lets you centralize your enterprise sales, marketing, and ads performance data, giving you complete visibility of your efforts and results. Marketo can map out all the stages of your customers’ journeys to spot which stages need additional engagement. It also lets you analyze different channels to know which ones customers find useful—and why.

Marketo Standout Features & Integrations

Features include audience targeting, conversion tracking, data export and import, data visualization, lead management, notifications, scheduling, API, calendar management, dashboards, external integrations, lead scoring, and marketing automations. 

Integrations include Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, WordPress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, and other tools you probably already use.

Adzooma is an ecommerce platform to set up and run your online marketing efforts on different channels, including your online store, mobile app, and social media accounts. It has playbooks and courses to help your marketing team members gain expert knowledge to devise effective marketing campaigns. Adzooma has a review management feature so customers can send reviews through emails or text messages and help you determine your marketing’s weak spots.

Adzooma also makes content marketing easier by simplifying SEO to ensure that your company has maximum visibility. Adzooma integrates with Google Analytics to give you valuable insights into how users behave on your website.

Why I Picked Adzooma: If you want to eliminate human error in assessing marketing activities, then Adzooma is the best choice for you because it uses machine learning to help you assess your marketing efforts. It lets you analyze your PPC performance and gives suggestions on how you can improve them.

Adzooma Standout Features & Integrations

Features include analytics, conversion tracking, dashboards, data import and export, external integrations, multi-site, social media integrations, API, customer management, data visualizations, forecasting, multi-user, and referral tracking.

Integrations include Google, Microsoft, and Facebook products. 

Funnel is a marketing and sales data collection software for combining sales and advertising data to determine conversion and ROI rates. It lets you channel data to your preferred reporting tool to develop reports that your team can easily understand. Funnel stores data from up to two years back, ensuring you have historical data available for comparison and reporting purposes.

Why I Chose Funnel: Funnel lets you automatically collect and analyze marketing data from multiple sources, not just from your ecommerce website but from different social media accounts so you can analyze them to craft an effective email marketing campaign. You can use Why I Picked Funnel: Funnel to segment data into useful categories like the number of products sold or the number of new customers. It has an automatic currency conversion to make it easier to understand revenue from your eCommerce website that services customers from different countries.

Funnel Standout Features & Integrations

Features include analytics, conversion tracking, dashboards, data import and export, external integrations, multi-site, social media integrations, API, customer management, data visualizations, forecasting, multi-user, and referral tracking. 

Integrations include Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics, Adobe Analytics, Facebook Ads, Shopify, and other tools.

Zoho Desk is a cloud-based customer service solution that lets you manage customer support tickets to address customer needs. It has a CRM feature to assist your customer support team in delivering exceptional services and maintaining customer relationships. You can use Zoho Desk to automate workflows like sending alerts or adding tasks. You can also automate notifications ensuring that customers receive timely updates on the progress of their tickets.

Why I Picked Zoho Desk: Your customer support team can use Zoho Desk to respond to customer concerns across multiple channels, including phone, email, chat, social media, and your ecommerce storefront website. You can also use Zoho Desk to develop self-service options to help customers anytime, even if you don’t have a 24/7 customer support team. Zoho Desk also has an AI-powered assistant that automatically analyses tickets for proper routing.

Zoho Desk Standout Features & Integrations

Features include analytics, batch permissions & access, chat, contact sharing, customer management, data xport and import, data visualizations, email integration, external integrations, inventory tracking, lead scoring, multi-user, third-paty plugins/add-ons, time management, workflow management, social media integrations, a knowledge base, API, calendar management, contact management, dashboards, lead management, notifications, scheduling, call tracking, real-time alerts, self-service portal, and call integration.

Integrations include Microsoft Office 365, Microsoft Teams, Google Drive, Zapier, Zendesk, and ServiceNow. Integrations via Zapier and Zoho Flow are also supported. Being part of the Zoho ecosystem allows you to connect to several of Zoho’s own services for Sales, Marketing, CRM, customer service, and more tool options.

Percolate is an ecommerce content marketing tool that gives you visibility and control over all aspects of your company’s marketing life cycle. It can help you create digital content to ensure customers have engaging digital experiences visiting your ecommerce site. Percolate can help you analyze your marketing activities to determine which ones are working so you can replicate them. You can also use Percolate to launch training programs internally so your team is up-to-date on new processes and procedures. 

Why I Picked Percolate: Percolate acts as a central hub for planning, managing, and executing content marketing campaigns across multiple channels like your ecommerce site, mobile app, and social media accounts. Percolate has templates and workflows you can use to decrease the time required to launch marketing campaigns and help you save time building content that supports your product sales goals. You can build blogs, product tutorials, videos, flyers, landing pages, social media ads, and brochures—to name a few ideas!

Percolate Standout Features & Integrations

Features include audience targeting, conversion tracking, data export and import, data visualization, lead management, notifications, scheduling, API, calendar management, dashboards, external integrations, lead scoring, and marketing automations.

Integrations include Adobe Experience Manager, Salesforce, BambooHR, Dropbox, and Google Workspace.

MarketPlan is an all-in-one ecommerce marketing software to help you plan and launch marketing campaigns with built-in team collaboration tools. You can use MarketPlan to assign tasks, add comments, send files, and update pending deliverables. 

MarketPlan lets you build simple graphics to visualize the customer journey or marketing campaign mockups with basic canvas tools like shapes, text, and lines. They also help design, automate, and analyze marketing strategies like cost and sales forecasting, campaign conceptualization and launch, and customer conversion processing. 

They have the tools to 'do it all,' including: Launch clients’ ad campaigns, pitch your agency services, and market for ecommerce businesses.

Why I Chose MarketPlan: MarketPlan offers marketing funnel mapping and planning all the way through sales forecasting and KPIs. You can design processes and plan in the app using mindmap-style templates and then actualize your creations via features like A/B testing, Kanban boards, and real-time reporting dashboards. 

Market Plan Standout Features & Integrations

Features include analytics, conversion tracking, customer management, data export and import, data visualizations, lead management, notifications, dashboard, lead scoring, multi-user, and task scheduling/racking. 

Integrations are not listed on their site at this time.

Blueshift is an ecommerce tool that lets you use customer data to create customer-centric marketing activities. You can use Blueshift to create personalized marketing content that appeals to customers.

Blueshift’s customer segment data are available to all users, so your marketing team can use them to improve audience targeting when planning marketing activities. The software provides relevant information to live chat agents to help make chat sessions personalized.

Why I Chose Blueshift: Blueshift has a great audience segmentation feature for ecommerce marketing. Blueshift uses customer data like site activities and transaction history to sort customers into segments and determine customers who are most likely to purchase or who are churn risks. 

Blueshift Standout Features & Integrations

Features include audience targetting, conversion tracking, dashboards, data import and export, third-party plug-ins/add-ons, customer management, external integrations, marketing automation, and notifications. 

Integrations include Adroll, DojoMojo, Facebook Messenger, Google Ads, and Google Tag Manager.