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With so many different buy-now-pay-later platforms available, figuring out which is right for you is tough. You know you want to aids shoppers in affording items by spreading the cost over time, making it easier to budget for more expensive purchases—but now need to figure out which tool is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences using dozens of different BNPL platforms with online stores of all sizes , with my picks of the best buy-now-pay-later platforms overall.

What is a Buy-Now-Pay-Later Platform?

Buy-now-pay-later platforms are financial tools that allow consumers to purchase items immediately and pay for them over time through installments. This method helps buyers manage their budget by spreading the cost of a product, often without interest. The purpose is to make larger purchases more accessible and encourage increased spending by easing immediate financial burdens.

Overviews of the 10 Best Buy-Now-Pay-Later Platforms

Here’s a brief description of each buy-now-pay-later platform to showcase each one’s best use case, some noteworthy features, screenshots, and pricing information.

1

Klarna

Best for fashion and luxury brand

Pricing upon request

Klarna offers various BNPL options that are an excellent fit for fashion and luxury brands.

Why I picked Klarna: The platform is a popular choice for younger generations who typically shop with many fashion and luxury brands. This is because of Klarna’s Pay in 30 Days financing option, which allows your customers to try your items for free, keep what they like, and return what they don’t want within 30 days. It will enable you to provide a low-pressure option to your customers and encourage them to complete their orders.

Klarna also allows you to offer express checkout options on your product pages, which means you can create a one-click checkout experience. But keep in mind that when using this option, there’s an additional fee to your business. It might be worth it to decrease the effort it takes your customers to finish their purchase by reducing the time it takes them to change their minds.

Klarna Standout Features and Integrations

Features include zero-fraud liability, upfront payment, global solutions, seller protection, automatic updates, advertisement solutions, product search, order management, reporting tools, data analytics, and a merchant portal.

Integrations include LogiCommerce, Desktop.com, Shopaccino, PremierCashier, Happy Returns, Cloud Funnels, 29 Next, Elixir, SendOwl, Centra, BetterCommerce, and Adyen.

Klarna offers custom pricing upon request.

Pros

  • Well recognized.
  • Multiple checkout options.
  • No loan limitations.

Cons

  • High late fees for customers.
  • Poor customer service.
2

Humm

Best for large purchases

Pricing upon request

Humm is a BNPL platform that helps customers break up significantly large purchases.

Why I picked Humm: As it says on the Humm website, this BNPL helps your customers buy “big things.” They help break down any purchase up to $30,000! Your customers can spread these payments out over five or ten payments every two weeks or up to 60 months for more significant purchases.

Humm guarantees to settle their payment upfront with your business the next business day. This can be significant if you’re a smaller business that relies on these payments. Also, if a customer returns an item to your store, Humm will return their fee on the items.

Humm Standout Features and Integrations

Features include flexible repayments, soft credit checks, and online and in-store purchase processing.

Integrations include Salesforce, Shopify, WooCommerce, Magento, Striven POS, PrestaShop, OpenCart, Kitomba, Retail Directions, Shopify Plus, Intershop, and eStar.

Humm offers custom pricing upon request.

Pros

  • Customers can make large purchases.
  • Direct REST API.
  • Simple sign-up process.

Cons

  • Customer support needs work.
  • High customer fees.
3

Uplift

Best travel industry installments

Pricing upon request

Uplift enables businesses to offer payment transactions within the travel industry.

Why I picked Uplift: If your ecommerce business operates in the travel industry, Uplift can help you reach more customers by offering installment options. You can provide transaction payments for totals as large as $25,000 with terms between six weeks to 24 months. Every transaction happens directly in your purchase workflow, so there’s no need to redirect the customer to another webpage to make a payment.

Uplift allows you to offer your customers a simple way to book travel plans immediately and make payments over time. They also don’t charge any late fees or pre-payment penalties, allowing your customers to book more trips while you reap the benefits. Thanks to the Uplift platform, your customers can even gift their family and friends a trip through your website.

Uplift Standout Features and Integrations

Features include fast approval process, installment loans, payment processing, and an API.

Integrations include an API that allows you to connect the platform to your current systems.

Uplift offers custom pricing upon request.

Pros

  • Straightforward application process for customers.
  • Increases flight bookings.
  • No fees ever.

Cons

  • Poor customer service.
  • Issues with customer refunds.
4

Sunbit

Best for retailers selling essential services

Free demo

Pricing upon request

Sunbit helps you break down payments of your essential services for customers.

Why I picked Sunbit: Unlike other platforms that focus on merchants selling nonessential items, Sunbit sets itself apart by enabling businesses to offer installment options for in-person services, such as car repairs, eye doctor appointments, or veterinary care. It helps you soften the financial blow of your essential services for your customers. But, where it really shines is your business will now have a competitive because you can offer services to customers who might not have good credit.

Sunbit helps businesses that provide essential services to their customers and make them more affordable. With this platform, you can enable customers to pay for more of your services, up to $10,000, with a 3-to-12-month installment duration.

Sunbit Standout Features

Features include high approval rates, a quick application process, a partner success team, digital marketing resources, and actionable insights.

Sunbit offers custom pricing upon request. Sunbit offers a free demo.

Pros

  • Easy to use.
  • Caters to in-person businesses.
  • Excellent omnichannel solution.

Cons

  • Must apply to discover costs.
  • Requires a down payment.
5

Affirm

Best for selling on Amazon

Pricing upon request

Affirm helps your business provide flexible payment options wherever your customers shop for your products.

Why I picked Affirm: The platform is beneficial for ecommerce, in-store, and telesales transactions. They are Amazon’s choice for BNPL solutions. Affirm enables businesses to integrate buy-now-pay-later options for customers, no matter where they’re buying. You can use Affirm to show your customers flexible payment terms throughout your ecommerce site, including every product page and checkout, to make it easy for them to buy.

Affirm gives retailers complete control over the minimum amount customers spend to qualify for installments. You can choose whether to offer customers a 0% interest loan financing, where to show Affirm’s payment messaging, and how long your customers have to make payments. The platform also has a tool called Adaptive Checkout. This unique solution can update your customer’s loan repayment options when they add items to their cart, allowing them to see their purchase amount in personalized installment payments throughout your site.

Affirm Standout Features and Integrations

Features include business portal, credit card processing, ACH payment processing, activity dashboard, mobile payments, billing and invoicing, mobile app, and real-time analytics.

Integrations include Wix, Shopify, WooCommerce, Magento, BigCommerce, OpenCart, 3dcart, NetSuite SuiteCommerce, AmeriCommerce, Volusion, Web Shop Manager, PlanetScale, and Lightspeed eCommerce.

Affirm offers custom pricing upon request.

Pros

  • No customer late fees.
  • Large customer purchase limits.
  • Intuitive dashboard.

Cons

  • Competition might get better rates.
  • Only works in the USA.
6

Afterpay

Best for encouraging responsible spending

Pricing upon request

Afterpay provides a credit limit for your customers to make purchases on your ecommerce store and provides rewards for responsible spending.

Why I picked Afterpay: The platform sets sensible and transparent initial spending credit limits for those new to using Afterpay when buying products. This initial limit can increase when customers make their payments on time. The vendor also provides tips to help customers spend responsibly.

Afterpay works for retailers with online storefronts and in-store purchasing options. It has a simple, built-in integration with Square, which makes it easy to offer BNPL options from a Square POS system. You can also order a marketing kit from Afterpay to help you let your customers know you accept Afterpay as a payment option.

Afterpay Standout Features and Integrations

Features include ACH payment processing, fraud detection, electronic payments, data security, mobile payments, credit card processing, subscription billing, and transaction history.

Integrations include Ecwid, CS-Cart, Shopify, Wix, WooCommerce, Synder, Magento, BigCommerce, Cloud Funnels, Propeller, BridgerPay, and Salesforce Commerce Cloud.

Afterpay offers custom pricing upon request.



Pros

  • Easy to use.
  • No customer credit checks.
  • Excellent support for merchants.

Cons

  • Some retailers can be denied.
  • High interest on late payments.
7

Sezzle

Best for helping customers build credit

Pricing upon request

Sezzle provides transparent services that can help you empower your customer to make wiser purchasing decisions and build credit.

Why I picked Sezzle: It provides customers with transparency and financial education to help you empower your target audience. It helps you give customers opportunities to avoid late fees and allows younger shoppers to build credit using the Sezzle Up program. Sezzle will report their on-time installment payments to credit bureaus when your customers sign up for this program.

Sezzle offers a straightforward BNPL solution to your customers. There’s only one payment plan available; the 4 pay plan, which includes a 25% down payment when your customers make an order and three other payments. Your customers are required to complete all their payments within six weeks.

Sezzle Standout Features and Integrations

Features include credit and debit card processing, reporting to credit bureaus, payment rescheduling, and interest-bearing saving accounts.

Integrations include Shopify, CommentSold, WooCommerce, Magento, BigCommerce, Littledata, 3dcart, ResponseCRM, Cybersource, BuyItLive, and Salesforce Commerce Cloud.

Sezzle offers custom pricing upon request.

Pros

  • Helps attract customers.
  • Easy to set up.
  • High customer approval rate.

Cons

  • Customer support issues.
  • Fees can be high.
8

Paypal’s “Pay-in-Four”

Best for PayPal user

PayPal’s “Pay-in-Four” BNPL platform provides merchants who already use PayPal Pay with capabilities to give customers alternative payment options.

Why I picked PayPal’s “Pay-in-Four”: The PayPal platform is the most popular, secure payment system, and they brought their capabilities to the BNPL atmosphere. They have a level of trust worldwide that can help you turn potential, unconvinced individuals into paying customers. Merchants who already accept PayPal as a payment option for customers can easily implement the Pay-in-Four system.

PayPal’s “Pay-in-Four” platform can scale with any business and help you provide various financing options to your customers. All you have to do is add a Pay Later button as another payment option on your checkout system. Afterwards, customers with an existing PayPal account can apply for the Pay-in-Four financing if their purchase is between $30 and $1,500.

PayPal’s “Pay-in-Four” Standout Features and Integrations

Features include business insights, reporting, automatic updates, debit and credit card processing, POS system, recurring payment, purchase protection, invoice management, and online checkout.

Integrations include BigCommerce, Wix, WooCommerce, GoDaddy, Adobe, Shift4Shop, XCart, Miva, Volusion, OpenCart, Cart.com, and Vortx.

PayPal’s “Pay-in-Four” is a free add-on for current PayPal merchants. When using the platform, you’ll only pay the regular 3.49% + $0.49/transaction.

Pros

  • No additional costs.
  • Easy to use.
  • Simple organization.

Cons

  • Takes customers off your website.
  • High customer interest rates.
9

Wisetack

Best for subscription-based services

Pricing upon request

Wisetack enables businesses to give customers transparent payment options for subscription-based products and services. 

Why I picked Wisetack: The platform plugs into your current website and checkout process to enable your business to give customers payment installment options for services like subscription boxes or streaming services. Wisetack BNPL (Buy Now, Pay Later) is a financing solution that allows ecommerce businesses to offer their customers the option to pay for their purchases in installments instead of a lump sum payment. By integrating Wisetack BNPL into their ecommerce platform, businesses can offer their customers the flexibility to pay over time and potentially increase customer loyalty and sales.

Wisetack BNPL also offers various benefits to the businesses themselves, including reduced cart abandonment and improved cash flow, as customers are more likely to complete their purchase when given the option to pay in installments. Additionally, Wisetack BNPL provides businesses with valuable insights into their customers’ spending habits, helping them make informed decisions about inventory, marketing, and other business operations. Overall, Wisetack BNPL can be a valuable tool for ecommerce businesses looking to increase sales, retain customers, and improve their overall financial health.

Wisetack Standout Features and Integrations

Features include consumer financing, fast customer approvals, debit and credit card processing, and immediate payments.

Integrations include an API that integrates with your current systems.

Wisetack offers custom pricing upon request. Wisetack doesn’t have any free trial information.

Pros

  • Excellent coordination with the vendor.
  • Easy integrations.
  • Payment term controls.

Cons

  • Fees can be high.
  • Must wait to receive funds.
10

Four

Best for accepting payments through Google and Apple Pay

Free demo

Pricing upon request

Four enables businesses to reach more customers through alternative payment applications such as Google and Apple Pay.

Why I picked Four: The platform doesn’t require your customers to leave your website to sign up and break down their purchase payments. Instead, it offers a simple buy now button and allows your customers to continue their purchase journey on your site, which can increase customer loyalty and decrease abandonment rates. It integrates with many digital wallets, such as Google and Apple Pay, to help your store reduce friction rates throughout the purchase process.

Four doesn’t require your customers to go through a credit check when buying your products, and they get an instant decision from the vendor. When using Four, you can customize their widget and checkout to match your brand’s theme to ensure your customers are purchasing from your business.

Four Standout Features and Integrations

Features include one-click checkout, a shopper portal, fast integration, a customizable interface, order and refund management, order tracking, customer spending analytics, and flexible payment processing.

Integrations include WooCommerce, Shopify, and Shopify Plus.

Four offers custom pricing upon request. Four offers a free demo to help you determine if the platform is right for you.

Pros

  • Increased conversion rates.
  • Simple Shopify integration.
  • Easy order tracking.

Cons

  • Customer service needs improvement.
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Other BNPL Apps

Here are a few more options that didn’t make the best BNPL software list:

  1. Zip Co

    Best for global payments

  2. Splitit

    Best white-label BNPL

  3. Layby

    Best for allowing the customer to choose payment dates

  4. Perpay

    Best for accepting automatic payments from customers’ paychecks

How I Selected the Best Buy-Now-Pay-Later Platforms

Perhaps you're wondering how I selected the best BNPL platforms for this list? To build this top 10 list, I evaluated and compared a wide range of BNPL platforms with positive user ratings.

After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.

If you have general questions about buy-now-pay-later platforms or how to pick the best BNPL platform for your shop, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best BNPL platforms for this article:

Ease of Use

Using a BNPL platform can make your customers’ purchases easier and faster. They complete their purchase fast and return to what they were doing earlier. I look for platforms that provide a quick and non-tedious shopping method to encourage your customers to buy again. Also, the software should reassure customers that they don’t have to worry about paying the total amount upfront, which can greatly decrease cart abandonment rates.

Customizable

There are multiple buy-now-pay-later methods you can implement when using these platforms. The most common is the “Pay in 4” method, which breaks the final cost into four separate payments. Each payment in the pay-in-4 method takes place every two or three weeks until the final amount is complete. I look for BNPL platforms offering multiple term lengths, ranging from a few weeks to months.

Cost to Customers

Much like credit cards, buy-now-pay-later requires the customer to make the repayment amounts when the installment is due. While typically buy-now-pay-later installments are interest-free, missing payments can result in various associated fees. When searching for the best platforms to add to this list, I look through the fees when a customer misses a payment, such as interest or late fees, reopening account fees, or monthly fees.

Software Integrations: 

Integrations can help you add buy-now-pay-later options to your store’s checkout. I look for BNPL platforms with a simple process and excellent customer support to help you get set up. You should be able to add these platforms no matter which system your ecommerce store is on.

Pricing:

The BNPL vendor takes a percentage of each transaction, and they bill you directly. The vendor deducts this fee from the sum the platform remits to your business. I look for fees typically in the 2% to 8% range. These terms are similar to traditional credit card arrangements. Part of the pricing arrangement you might also want to consider is the "cost" to your customers—ie. do they charge a late fee for missed payments, and how much?

Other BNPL Apps

Other Ecommerce Payment Software Reviews

If you are looking for BNPL software, you might be interested in these related software reviews, as well. They all focus on ecommerce finances, payments, or tax management.

Offer Customers More Purchasing Freedom with BNPL

Digital financing options will continue to grow in a world that relies on technology. Using a BNPL platform in your business can draw in new audiences and provide them with a straightforward experience. BNPL platforms are highly effective for your business’s growth as more and more customers welcome this trend. For businesses who want to keep up with this trend and meet the needs of a changing customer base, using a BNPL app will benefit your company.

If you’re considering using other tools along with these BNPL platforms, sign up for our newsletter. Here, you’ll receive new details regarding the top tools in the ecommerce industry and some advice from the top leaders in this sector.

By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.