20 Best Ecommerce CRMs, Reviewed & Compared for 2024
The 10 Best CRMs For Ecommerce Brands Shortlist
Let’s quickly look at our top picks for best CRMs for ecommerce brands. You’ll see the ones we love and what they are best for.
Our one-on-one guidance will help you find the perfect fit.
Your customers are your business—without them, your store is just an expensive hobby. Which is why finding the best ecommerce CRM is so important.
You want... no, you need to know whatever you can about your customers, so you can nurture those relationships and grow your brand. Because it isn't a hobby.
But, there's a problem—there's so many of them. You need to make a decision, but you can't choose them all. Your brand is unique, and you need the solution that will best help you centralize customer data, track conversions and sales, and improve customer service.
We've got the solution, though. We're experts at this. With all our knowledge and the help of a whizbang scoring system, we've identified the best ecommerce CRMs on the market.
Let's go!
What is Ecommerce CRM Software?
Ecommerce CRM (customer relationship management) software is a digital tool designed for online brands to manage and improve customer relationships.
It centralizes customer data, including purchase history, browsing behavior, and interaction records, enabling personalized marketing and efficient customer service.
The core function of an ecommerce CRM platform is to provide insights into customer behavior, preferences, and trends. This information is crucial for tailoring marketing strategies, enhancing customer engagement, and increasing sales.
For instance, if a customer frequently buys outdoor gear, the CRM can help you send targeted promotions for hiking equipment, making the customer feel understood and valued. This personalized approach fosters loyalty and drives revenue growth.
Why Trust Our Ecommerce CRM Reviews
We’ve been testing and reviewing ecommerce software since 2021.
As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent & our review methodology.
Comparing the Best CRMs for Ecommerce Brands
So that you have it all in one place, here’s the pricing comparison of all the ecommerce CRMs we’ve covered. Below that, you can find further feature comparisons by clicking Compare Software.
| Tools | Price | |
|---|---|---|
| CRM Creatio | From $25/user/month | Website |
| Salesforce CRM | From $25/user/month (billed annually) | Website |
| HighLevel | From $97/month | Website |
| HubSpot CRM | From $20/month | Website |
| Act! | From $30/user/month (billed annually) | Website |
| SharpSpring | From $445/user/month | Website |
| Ontraport | From $79/month | Website |
| Marketo | From $895/month | Website |
| Pardot | From $1,250/month | Website |
| Kommo | From $15/user/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose an Ecommerce CRM
With so many different ecommerce CRMs available, it can be challenging to make decisions on what ecommerce CRM is going to be the best fit for your needs.
As you're shortlisting, trialing, and selecting ecommerce CRMs, consider the following:
- What problem are you trying to solve. Start by identifying the ecommerce CRM feature gap you're trying to fill to clarify the features and functionality the ecommerce CRM needs to provide.
- Who will need to use it. To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the ecommerce team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your ecommerce software power users.
- What other tools it needs to work with. Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated ecommerce CRM.
- What outcomes are important. Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare ecommerce CRM features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
- How it would work within your organization. Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different—don’t assume that because a tool is popular that it'll work in your organization.
10 Best Ecommerce CRM Software Reviews
This CRM software list will go over a summary of each tool and some general pros and cons of each item.
Creatio has been widely recognized by key industry analysts, receiving multiple awards like the Gartner Magic Quadrant for the CRM Customer Engagement Center. They are often praised for their process-centric approach and intuitive platform for marketing automation.
Creatio connects to a huge range of 3rd-party apps through native integration or connection via their dedicated Marketplace. This scored them favorably in the Integrations category of the evaluation criteria. Not to mention, you get the added benefit of connecting to other Adobe platforms. Integrations include data import from/to Excel, MS Exchange, PBX integration and cloud telephony services, Google, mail integration via IMAP/SMTP, and many more through the Creatio Marketplace.
One con of this software to watch out for is the mobile application, which has some difficulties when it comes to design and usability and requires extensive customization to be useful.
Creatio starts at $30/user/month and offers a free 14-day trial.
Salesforce is one of the most popular CRM platforms among B2B and B2C markets. It is designed to help businesses bring their sales, marketing, IT, commerce, and service teams together so they can all work seamlessly and collaborate from any location. The software connects teams with customers, leads, and partners through a wide variety of products that include Sales Cloud, Marketing Cloud, Service Cloud, and Customer 360.
With Salesforce CRM, B2B and B2C companies can easily track their customers’ activity, manage their sales and marketing pipeline, target their niche audiences, and collaborate internally. The software is flexible and easy to use, making it the ideal CRM solution for growing e-commerce businesses and online merchants.
Salesforce CRM enables users to access relevant customer data such as contact information and communication history. This helps customer support and service teams optimize their relationship with existing and returning customers. The cloud-based software also allows users to view a detailed timeline of their customers’ activity while keeping track of current deals and the different stages they’re at.
Sales teams can use Salesforce CRM, particularly Sales Cloud, to generate and keep track of quotes as well as orders. The software can also provide different forecasts on sales, subscriber retention, email engagement, and revenue according to key performance indicators (KPIs) and other meaningful insights. Moreover, they can utilize the platform to create workflows with automated business processes that incorporate manual tasks such as drafting custom proposals.
Salesforce CRM is available in four different pricing plans with a starting price of $25 per user/month, billed annually, for the Essentials package. There are also the Professional, Enterprise, and Unlimited plans for $75, $150, and $300 per user/month, respectively. All prices are based on an annual billing cycle.
HighLevel is an all-in-one ecommerce CRM that offers a comprehensive suite of features tailored to enhance customer relationship management and streamline operations for online businesses. Key functionalities include unlimited contact management, advanced automation tools for multi-channel marketing campaigns, and a visual workflow builder that simplifies customer interactions.
One of the most significant features of HighLevel is its strategic pipeline management, which allows businesses to assign values to leads for revenue tracking and automate workflows to guide leads through the sales funnel. Additionally, the platform's real-time notifications keep users informed of new leads and messages, enabling timely responses and improving customer engagement. The platform also allows users to create and customize an unlimited number of sales funnels, complete with booking tools, order forms, and more.
The platform supports invoicing, subscription pricing, and coupon generation, making sales management more efficient. Additionally, HighLevel provides powerful site and funnel building capabilities, reputation management tools, and detailed analytics for performance tracking. Its AI features further enhance the user experience by automating content creation and customer interactions.
HighLevel integrates with Stripe, Facebook, Instagram, TikTok, Google, WhatsApp, Shopify, Quickbooks, Zoom, Slack, Printful, LinkedIn, WordPress, Yext, and Clio.
HubSpot CRM helps businesses manage customer relationships, automate tasks, and increase sales. The software provides insights into customer data and behaviors to help businesses make better decisions. It allows users to set up automated emails when customers purchase items or sign up for services. This lets them quickly and easily stay in touch with customers, even when they don't have time to reach out manually. Businesses can also automate follow-up emails or messages to thank customers for their purchases or remind them of upcoming events or promotions.
With its lead nurturing capabilities, HubSpot CRM allows users to nurture prospects through every step of their buying journey until they purchase from the store. HubSpot CRM integrates seamlessly with other tools like marketing automation platforms, analytics tools, shopping carts, and payment processors. This makes it easy to keep track of all different systems in one place and manage customer relationship data across multiple channels. Users can also use the integration features to create custom campaigns that target specific audiences based on their past interactions with their businesses. This ensures the message reaches the right person at the right time, resulting in more successful campaigns.
HubSpot CRM provides valuable insights into customer behaviors that can be used to improve the effectiveness of eCommerce campaigns. These insights allow users to track customer engagement over time and identify areas where improvements could be made—such as product page design or checkout processes—to drive higher conversions and increased sales revenue. HubSpot CRM’s automated contact scoring feature helps users prioritize which customers need attention first. It ranks leads based on their activity, including website visits, email opens, and form fills, so businesses know who to focus on first. This feature can determine when prospects are ready for a follow-up and identify those leads who are likely to convert quickly.
HubSpot CRM starts at $50/month (1000 contracts) and offers a 14-day free trial.
Act! is a robust CRM and marketing automation platform that can be deployed via the cloud or on-premise. It's tailored for small and midsize businesses (SMBs) looking to improve their sales and marketing initiatives and develop lasting customer relationships.
The CRM platform puts heavy emphasis on gaining a better understanding of a company’s target customers. When an agent or customer service representative receives a call, Act! CRM works to provide this user with all the vital information about the caller/client. This includes the last time the customer called, which product or services the customer likes, and their personal information such as family names, company names, positions, and even their favorite hobbies. This allows users to instantly personalize the experience, making customers feel that they're valued.
Act! CRM also offers automated outbound marketing and smart analytics, helping users better understand their contacts and the type of experience or service they respond to the best. The platform is equipped with automated communication tools as well, allowing sales and marketing personnel and customer support teams to free up their time and focus on other important aspects of their work.
Act! includes many integrations that are beneficial for e-commerce managers. For example, using their Shopify integration, information such as order ID, product price, and quantity of items are automatically sent to Act!’s contact record for future reference. This enables users to conduct informed conversations with customers and send targeted emails to individual or grouped contacts.
Other integrations include BigCommerce, Ecwid, Etsy, Freshbooks, QuickBooks, Volusion, and WooCommerce.
Pricing for Act!’s cloud-based and on-premise CRM software is pretty straightforward. Act! Premium Cloud starts at $30/user/month, while Act! Premium Desktop costs $37.50/user/month. They also offer a 14-day free trial too.
SharpSpring has a host of digital marketing features available for its users, like dynamic landing pages, social media tools, CRM and sales automation, a dynamic form builder, reporting and analytics, and the capacity for leveraging an Anonymous Visitor ID for unfamiliar leads.
Boasting a simple, clean, and sensible user interface, SharpSpring is an optimally designed piece of software. It’s endlessly searchable and presents great data visualizations.
Thus, they scored highly in the UX segment of the evaluation criteria. Integrations include Veeqo, Plecto, Easy Projects, Tilkee, AdRoll, Hello Bar, Paperform, Bookeo, TradeGecko, PomoDone App, CloudCart, StoryChief, Ravetree, Bookmark, FullContact, SimpleTexting, Omniconvert, Accredible, Databox, WebMerge, Pipefy, WebinarNinja, and more.
A few cons to note: the visual email builder can be a bit temperamental, landing pages aren’t as easy to create as they are with other options on this list, and complete outages during prime hours for updates.
SharpSpring starts at $550/month for up to 1500 contacts and offers a free demo.
Ontraport helps you focus on spending on lead sources that work and find growth opportunities through landing pages, forms, membership sites, UTM data, email, SMS, and referral programs. According to the CEO, this solution was developed with startups and entrepreneurs in mind.
Ontraport absolutely takes the cake for hefty integration possibilities, offering lists of 3rd-party applications ready for an add-on as well as a few API helpers (like Zapier) to broaden their connectivity even more. This resulted in a perfect Integrations score per our evaluation criteria.
Ontraport integrations are numerous, including Quickbooks, XERO, Acuity Scheduling, Calendly, Google Calendar, Schedule Once, Time Trade, JotForm, PopupAlly, ConvertPlus, Bloom Form, Wufoo Forms, Freshdesk, Zendesk, Leadpages, WP Courseware, Shopify, WooCommerce, Facebook, Heyo, Viral Sweep, GoToWebinar, Zoom, and more. Plus, they have additional options through a variety of API Helpers like Zapier, Apiant, and WebMerge.
A few struggles noticed in the software are the clumsy execution of email campaigns as well as a labyrinthian interface that can make certain features hard to hunt down.
Ontraport starts at $79/month for 1000 users and offers a free 14-day trial.
Part of the Adobe software family, Marketo has solutions for acquisition to advocacy including lead management, email marketing tools, revenue attribution, and account-based marketing. They offer robust training and onboarding solutions with their Marketo University program.
Like any Adobe product, Marketo is extremely feature-rich. Some of the best parts of the tool are their dashboards and reports features, powerful automation capabilities, and the ability to host drip campaigns triggered on the behaviors of your leads.
Marketo has been singled out by both customers and analyst firms as having the most robust CRM integrations in the industry. This includes native integrations for Salesforce.com and Microsoft Dynamics CRM; integrations for Netsuite, Oracle, SAP Cloud for Sales, and SugarCRM; and custom configurations.
Seeing as Marketo is made by Adobe, it’s probably not surprising that they didn’t score too well in the Value for Cost segment of the evaluation criteria. They are the second-highest priced item on this CRM tool list—aggravated by the fact that they don’t offer a free trial of their software.
Marketo starts at $895/month for up to 10,000 contacts and offers a free demo.
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution supporting the needs of B2B organizations of every size. They promise streamlined lead management, smarter lead generations, AI lead scoring, and campaign insights. If you are already in the Salesforce ecosystem, Pardot is an unequivocal must-have. It has the capability to empower even low-tech users to set up their own landing pages and email campaign with minimal help.
Pardot is a native Salesforce integration. Salesforce can also integrate with Google Cloud, Quickbooks, Slack, MailChimp, LinkedIn, DocuSign, JIRA, HelloSign, CodeScience, Active Campaign, Dropbox, and more. As far as Value for Cost goes, this platform lost some points per our evaluation scale for being, by far, the most costly CRM solution on this list.
Although feature-packed, this CRM tool is the only item on this list that breaks $1000 for their starter plan. On the other hand, Salesforce Pardot is known as being very easy to learn and use.
Salesforce Pardot starts at $1,250/month for up to 10,000 contacts and offers a free demo.
Millions of people buy and sell via instant messaging services and amoCRM helps you tap into that market. Connect with leads and customers, regardless of the messenger app they prefer, and leverage a built-in chatbot to your advantage or use their visual builder to make your own. amoCRM promises to connect you with all things communication, from chat to video to SMS, and so this is where their connectivity excels.
Because of this, they scored highly in the Integrations section of the evaluation criteria. Integrations include Gmail, Facebook, Dropbox, Google Calendar, Stripe, Quickbooks, PieSync, WhatsApp, Viber, Telegram, Instagram, Skype, WeChat, Facebook Messenger, Snap Engage, Twilio SMS, LiveChat, Tidio Chat, Active Campaign, MailChimp, Google Analytics, Aircall, WordPress, Unbounce, and more.
A few cons to be noted about this software are a complex and clumsy interface, complete shut-outs during updates, and difficulty importing/exporting client lists.
amoCRM starts at $15/user/month and offers a free 14-day trial.
Other Ecommerce CRMs
Our Selection Criteria for Ecommerce CRM Software
Selecting the right ecommerce CRM is all about balancing functionality, usability, and value.
After extensive personal trials and research, we've developed a weighted scoring system to guide you through what matters most when choosing your CRM. Here’s the breakdown:
Core ecommerce CRM functionality (25% of total weighting score) is the foundation. A great ecommerce CRM needs to cover the basics with strong core features to keep your business running smoothly:
- Centralized customer data management that captures and makes all interactions across multiple channels easily accessible.
- Automated marketing tools that allow targeted campaigns based on customer behavior and preferences.
- Customer segmentation for personalized communication and offers.
- Analytics and reporting features that provide valuable insights into customer behavior, sales trends, and campaign effectiveness.
- Integration capabilities with other ecommerce platforms to ensure seamless data flow and automated processes.
Additional standout features (25% of total weighting score) are the extras that set a CRM apart. These features help streamline your business and elevate the customer experience:
- Predictive analytics that offer personalized product recommendations based on customer data.
- AI-powered customer support features, such as chatbots, for instant customer service and personalized interactions.
- Omnichannel support to ensure a unified experience across all customer touchpoints.
- Machine learning capabilities that help generate better insights and drive smarter decision-making.
Usability (10% of total weighting score) ensures your team can make the most of the CRM without a steep learning curve:
- A user-friendly interface that balances sophistication with simplicity, ensuring accessibility for all team members.
- Visual dashboards that present data and insights in a clear, digestible format.
- An intuitive design that reduces the learning curve and improves team efficiency.
Onboarding (10% of total weighting score) ensures you can get up and running quickly without any major hiccups:
- Comprehensive training materials, such as videos, templates, and interactive product tours.
- Easy data migration from existing systems to ensure a smooth transition.
- A structured onboarding process that quickly gets your team up to speed and maximizing the CRM's value.
Customer support (10% of total weighting score) is your safety net when issues arise:
- Responsive support across multiple channels (live chat, email, phone).
- Access to a knowledge base or community forum where users can find answers and share tips.
- Regular updates and clear communication from the vendor on new features and improvements.
Value for money (10% of total weighting score) ensures you’re not overpaying for features you don’t need:
- Transparent pricing models that scale with your business size and needs.
- A clear fee structure with no hidden costs, providing good value for the features offered.
Customer reviews (10% of total weighting score) offer real-world feedback on how the CRM performs in practice:
- Positive feedback on how the tool impacts business operations and customer satisfaction.
- High ratings in critical areas like ease of use, customer support, and feature set.
- Success stories from businesses like yours that have seen tangible benefits from implementing the CRM.
By applying these criteria, you can feel confident in selecting an ecommerce CRM that not only meets your current needs but also supports your long-term growth and customer engagement goals.
Ecommerce CRM Trends for 2024
We’ve sifted through countless product updates, press releases, and feature releases to uncover the hottest trends in ecommerce CRM technology. Here’s a glimpse of what’s shaping the future of customer management in ecommerce:
- All-in-one solutions. Platforms like Zoho CRM Plus are leading the charge by integrating customer management, service, and inventory into one system. This shift towards unified platforms allows businesses to manage multiple aspects of their operations seamlessly, ensuring a smooth and cohesive customer experience.
- Enhanced personalization and customer insights. Lightspeed CRM is pushing the envelope with advanced customer profiling, personalized communications, and unique status assignments for customer segments. This trend points to the importance of tailored customer experiences to increase loyalty and satisfaction, with CRMs offering deeper insights into individual customer behavior.
- AI-driven customer engagement. Freshsales is making waves with AI-powered contact scoring, predictive customer behavior insights, and automated engagement workflows. As AI becomes more integrated, CRMs are improving the ability to predict customer needs, automate follow-ups, and enhance interactions without requiring manual input from teams.
- Mobile-first customer interactions. With mobile wallet interfaces and mobile-centric CRM features growing in popularity, businesses are adapting to more mobile-first customer engagement strategies. CRMs are evolving to facilitate smooth, real-time interactions on mobile devices, ensuring businesses can engage customers wherever they are.
- Inflation-adaptive customer retention strategies. Retailers are focusing on delivering value beyond just pricing, with CRMs playing a key role in managing ethical sourcing, loyalty programs, and sustainable practices. As customers become more value-conscious, CRMs are helping businesses track and optimize retention strategies that align with customer values and expectations.
- Social commerce integration. The explosion of social commerce through platforms like TikTok and Instagram is prompting CRMs to integrate with these channels more effectively. Social media is becoming a key touchpoint for customer service and engagement, with CRMs playing a pivotal role in managing these interactions and creating seamless customer journeys across social platforms.
These trends reflect a growing focus on creating more personalized, efficient, and value-driven customer experiences.
11 Key Features of Ecommerce CRM Platforms
Ecommerce CRM systems are built to help online businesses manage customer interactions, sales, and service more efficiently.
Here are the key features that make these tools essential for any ecommerce operation:
- Customer data management. Centralizes customer data, including contact details, purchase history, preferences, and interactions across channels, enabling personalized engagement at every touchpoint.
- Segmentation and targeting. Allows businesses to group customers based on various criteria (like purchase behavior or demographics) to improve targeting and personalization, boosting the effectiveness of campaigns.
- Sales tracking and management. Monitors customer purchases, order history, and even browsing behavior to provide insights into sales trends and optimize the sales pipeline.
- Marketing automation. Automates repetitive tasks such as email campaigns, social media posts, and customer outreach, allowing for personalized communication based on real-time customer behavior.
- Customer service and support. Integrates support tools like live chat, email, and ticketing systems to ensure timely, effective service and smooth customer interactions, keeping your customers happy.
- Analytics and reporting. Offers detailed analytics to track key performance metrics like customer engagement, sales effectiveness, and campaign performance, helping businesses make informed, data-driven decisions.
- Multi-channel management. Unifies customer interactions across various channels—whether it’s the web, email, social media, or mobile—ensuring a seamless, consistent experience wherever customers engage.
- Customer loyalty and retention. Supports loyalty programs, rewards, and retention strategies designed to encourage repeat business and build long-term relationships.
- Social media integration. Connects with social platforms to monitor mentions, engage with customers, and utilize social media for both marketing and customer service purposes.
- Personalization. Leverages customer data to offer personalized shopping experiences, from product recommendations to targeted promotions, helping increase both customer satisfaction and sales.
- Compliance and security. Ensures that all customer data is managed securely and that the CRM complies with data protection regulations (like GDPR), protecting your business and customer privacy.
Ecommerce CRM systems are essential for businesses looking to improve customer relationships, drive sales, and streamline operations. By centralizing data and automating key processes, these tools help manage the entire customer lifecycle more effectively.
5 Biggest Benefits of Ecommerce CRMs
Ecommerce CRM software is essential for modern online retailers, offering tools and insights that enhance customer relationships and drive business growth.
Here are the key benefits:
- Enhanced customer insights. Get a deep understanding of customer behaviors and preferences. Ecommerce CRMs aggregate and analyze customer data, allowing businesses to tailor their offerings and marketing efforts to meet customer needs more effectively.
- Personalized marketing campaigns. Deliver tailored messages to different customer segments. With detailed customer profiles generated by the CRM, businesses can craft personalized marketing communications, boosting engagement and conversion rates.
- Improved customer service. Streamline support and boost customer satisfaction. With instant access to customer history and preferences, support teams can provide more personalized and accurate assistance, leading to increased customer loyalty.
- Increased sales opportunities. Identify upselling and cross-selling opportunities. By understanding customer purchasing habits, ecommerce CRMs enable businesses to make targeted product recommendations, increasing average order values and revenue.
- Efficient operations. Automate and optimize sales and marketing processes. Ecommerce CRMs streamline operations by automating repetitive tasks, freeing up teams to focus on strategy and decision-making, which improves productivity and reduces costs.
Ecommerce CRM software is a powerful tool for businesses looking to succeed in the competitive online marketplace.
Cost & Pricing for Ecommerce CRMs
Ecommerce CRM pricing plans vary depending on the features offered and the size of your business. Here’s a detailed breakdown:
| Plan type | Average price | Common features | Best for |
|---|---|---|---|
| Free | $0/user/month | Basic contact management, limited email marketing, basic reporting | Startups and small businesses testing CRM solutions |
| Basic | $10 - $30/user/month | Contact management, basic reporting, email marketing integration, limited automation | Small businesses needing essential CRM features |
| Professional | $50 - $100/user/month | Advanced analytics, customizable dashboards, marketing automation, CRM integration | Growing businesses requiring robust functionality |
| Enterprise | $150 - $300+/user/month | Custom development, dedicated support, advanced security features, unlimited automation | Large enterprises with complex needs and high customization |
Additional costs to consider
- Onboarding fees: Some CRMs charge a one-time fee for professional onboarding, which can vary depending on the platform and plan.
- Add-ons and integrations: Additional costs for extra storage, advanced analytics, or integrations with other platforms may apply.
- Annual vs. monthly billing: Many CRMs offer discounts for annual billing compared to monthly payments.
When selecting a CRM, consider both your current needs and how your business might grow. The right plan can save you money while offering the features you need to succeed.
Ecommerce CRM FAQs
Here are a few of the most common questions about using ecommerce CRM tools, in case you still had lingering questions.
What is an ecommerce CRM, and how does it differ from traditional CRMs?
An ecommerce CRM focuses specifically on managing customer relationships in an online retail environment. Unlike traditional CRMs, which are often used for B2B sales processes, ecommerce CRMs integrate with online stores, track customer behavior (e.g., browsing and purchase history), and automate marketing and support functions tailored to ecommerce operations.
They are designed to handle high volumes of customer interactions across multiple channels like websites, emails, and social media.
Do I need an ecommerce-specific CRM, or can I use a general CRM?
While general CRMs offer strong customer management features, an ecommerce-specific CRM provides specialized tools that integrate directly with your online store, helping you manage sales, inventory, and marketing automation in one place. If you’re running a dedicated ecommerce business, an ecommerce CRM will likely offer more tailored features that align with your business needs, such as cart abandonment tracking and order management.
What integrations should I look for in an ecommerce CRM?
Ensure that the CRM integrates with your ecommerce platform (e.g., Shopify, Magento, WooCommerce), marketing tools (e.g., MailChimp, Google Ads), and customer support systems (e.g., live chat, email). Seamless integration will help automate tasks, improve data flow, and enhance overall operational efficiency.
Is Shopify a CRM?
Yes and no. Shopify definitely has tools for CRM for ecommerce.
While its primary function is the selling of products and maintenance of an ecommerce webpage, it offers plenty of options for CRM and customer data collection. Additionally, you can purchase CRM apps and add-ons to further amplify Shopify’s capabilities.
How do ecommerce CRMs handle customer data privacy?
Ecommerce CRMs prioritize customer data privacy by implementing strict data management policies and encryption techniques to protect personal information.
They comply with international data protection regulations like GDPR by offering features like consent management, data anonymization, and secure data storage and transfer mechanisms.
This ensures that customer data is handled responsibly and transparently, fostering trust between ecommerce businesses and their customers.
How do CRMs facilitate omnichannel customer experiences?
CRMs facilitate omnichannel commerce customer experiences by centralizing customer data from multiple touchpoints, including online stores, social media, email, and offline interactions.
This integration allows businesses to provide a seamless and consistent customer experience across all channels. By having access to a comprehensive view of customer interactions, companies can personalize communication and ensure that customers receive the same high level of service no matter how they choose to engage.
Can ecommerce CRMs automate customer service processes?
Ecommerce CRMs can automate various customer service processes, such as ticket routing, response templates, and follow-up emails. This automation helps in efficiently managing customer inquiries and issues, reducing response times, and ensuring consistent communication. By automating routine tasks, customer service teams can focus more on complex issues and personalized customer interactions, improving overall customer satisfaction.
Additional Relationship Software Reviews
If you're looking for additional relationship management tools, I suggest checking out these other software reviews:
- Supplier Relationship Management Software
- Ecommerce Email Marketing Software
- Ecommerce Customer Service Software
Related Ecommerce Software Reviews
If you still haven't found what you're looking for here, check out these related ecommerce tools that we've tested and evaluated.
- Ecommerce Platforms
- Inventory Management Software
- Payment Processing Software
- Shopping Cart Solutions
- Order Management Systems
- Warehouse Management Software
Know Your Customer, Grow Your Brand
If you don't understand what your customers want, how can you expect to keep them around? Ecommerce CRMs enable you to predict what they want and deliver it.
It translates to happier customers, smoother workflows, and increased sales. Sounds peachy, yeah?
You should now have everything you need to pick the best CRM for your brand. Glad to be of service.
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