Best Ecommerce CRM Software List
Here’s a shortlist of the best ecommerce CRM software:
- Salesforce CRM
Best CRM software for B2B and B2C ecommerce businesses and online merchants
- HubSpot CRM
Free CRM with contact deal management, task tracking, and engagement notifications
- Act!
Best ecommerce CRM software for compiling rich customer profiles
- ActiveCampaign
Email marketing, marketing automation, and CRM tools designed to assist brand awareness track lead, and amplify sales.
- CRM Creatio
(Previously named bpm’online) online CRM software with a low-code process automation platform for easy business-IT alignment.
- SendinBlue
CRM with tools for email, SMS, instant messaging/chat, landing pages, and ads with a freemium version for up to 300 emails a day.
- SharpSpring
Sales and marketing platform with features like behavioral-based email marketing, campaign tracking, and a blog builder.
- HubSpot
Best CRM with a focus on sales empowerment
- Ontraport
Create and launch an automated marketing campaign with promotional pieces like emails, SMS, landing pages, and pop-up forms.
- Marketo
CRM Lead Management with online CRM tools to attract buyers, drive top-of-funnel activity, and launch ads.
This article will help you quickly compare the best e-commerce CRM software tools that are available and can help with your CRM strategy to boost sales with each of their unique offerings.
CRMs are used across a wide variety of industries from yoga instructors to SMEs to entrepreneurs who all have an ecommerce website. What they all have in common is that they all want to boost their customer retention, drive sales, and leverage their contacts.
There’s a massive number of ecommerce CRM tools available—how to choose?
In this article, I will quickly outline the best ecommerce CRM software that top ecomm businesses use to keep track of the interactions customers have with their business. I'll provide a CRM comparison of some popular tools and highlight features of each, so that you can better pick which is right for you.
Worth Checking Out: Everything You Need To Know About SMS Marketing
Best Ecommerce CRM Software Comparison Criteria
What am I looking for when we select CRM platforms for review? What features are a must-have for CRM systems? The CRM system examples in this article have all been evaluated per these requirements.
Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
- Features & Functionality:
- Cross-Channel Tracking - Does the software have the ability to identify and track consumer interactions across different channels through the purchasing journey?
- Analytics and Reporting - Any CRM tool should provide features like embedded analytics and ad hoc reporting.
- Data Visualization - Does the software offer different types of visualization options? Can you easily manipulate the data gleaned in different ways?
- Analyse User Intent - Does the tool have the ability to analyze information about the user’s intent?
- Integrations: Is it easy to connect with other tools, especially common e-commerce tools like content marketing software, product lifecycle management software, and marketing software? Any pre-built integrations?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
Overviews Of The 10 Best Ecommerce CRMs
This CRM software list will go over a summary of each tool and some general pros and cons of each item.
Salesforce CRM
Best CRM software for B2B and B2C ecommerce businesses and online merchants
Salesforce is one of the most popular CRM platforms among B2B and B2C markets. It is designed to help businesses bring their sales, marketing, IT, commerce, and service teams together so they can all work seamlessly and collaborate from any location. The software connects teams with customers, leads, and partners through a wide variety of products that include Sales Cloud, Marketing Cloud, Service Cloud, and Customer 360.
With Salesforce CRM, B2B and B2C companies can easily track their customers’ activity, manage their sales and marketing pipeline, target their niche audiences, and collaborate internally. The software is flexible and easy to use, making it the ideal CRM solution for growing e-commerce businesses and online merchants.
Salesforce CRM enables users to access relevant customer data such as contact information and communication history. This helps customer support and service teams optimize their relationship with existing and returning customers. The cloud-based software also allows users to view a detailed timeline of their customers’ activity while keeping track of current deals and the different stages they’re at.
Sales teams can use Salesforce CRM, particularly Sales Cloud, to generate and keep track of quotes as well as orders. The software can also provide different forecasts on sales, subscriber retention, email engagement, and revenue according to key performance indicators (KPIs) and other meaningful insights. Moreover, they can utilize the platform to create workflows with automated business processes that incorporate manual tasks such as drafting custom proposals.
Salesforce CRM is available in four different pricing plans with a starting price of $25 per user/month, billed annually, for the Essentials package. There are also the Professional, Enterprise, and Unlimited plans for $75, $150, and $300 per user/month, respectively. All prices are based on an annual billing cycle.
HubSpot CRM
Free CRM with contact deal management, task tracking, and engagement notifications
HubSpot CRM helps businesses manage customer relationships, automate tasks, and increase sales. The software provides insights into customer data and behaviors to help businesses make better decisions. It allows users to set up automated emails when customers purchase items or sign up for services. This lets them quickly and easily stay in touch with customers, even when they don't have time to reach out manually. Businesses can also automate follow-up emails or messages to thank customers for their purchases or remind them of upcoming events or promotions.
With its lead nurturing capabilities, HubSpot CRM allows users to nurture prospects through every step of their buying journey until they purchase from the store. HubSpot CRM integrates seamlessly with other tools like marketing automation platforms, analytics tools, shopping carts, and payment processors. This makes it easy to keep track of all different systems in one place and manage customer relationship data across multiple channels. Users can also use the integration features to create custom campaigns that target specific audiences based on their past interactions with their businesses. This ensures the message reaches the right person at the right time, resulting in more successful campaigns.
HubSpot CRM provides valuable insights into customer behaviors that can be used to improve the effectiveness of eCommerce campaigns. These insights allow users to track customer engagement over time and identify areas where improvements could be made—such as product page design or checkout processes—to drive higher conversions and increased sales revenue. HubSpot CRM’s automated contact scoring feature helps users prioritize which customers need attention first. It ranks leads based on their activity, including website visits, email opens, and form fills, so businesses know who to focus on first. This feature can determine when prospects are ready for a follow-up and identify those leads who are likely to convert quickly.
HubSpot CRM starts at $50/month (1000 contracts) and offers a 14-day free trial.
Act!
Best ecommerce CRM software for compiling rich customer profiles
Act! is a robust CRM and marketing automation platform that can be deployed via the cloud or on-premise. It's tailored for small and midsize businesses (SMBs) looking to improve their sales and marketing initiatives and develop lasting customer relationships.
The CRM platform puts heavy emphasis on gaining a better understanding of a company’s target customers. When an agent or customer service representative receives a call, Act! CRM works to provide this user with all the vital information about the caller/client. This includes the last time the customer called, which product or services the customer likes, and their personal information such as family names, company names, positions, and even their favorite hobbies. This allows users to instantly personalize the experience, making customers feel that they're valued.
Act! CRM also offers automated outbound marketing and smart analytics, helping users better understand their contacts and the type of experience or service they respond to the best. The platform is equipped with automated communication tools as well, allowing sales and marketing personnel and customer support teams to free up their time and focus on other important aspects of their work.
Act! includes many integrations that are beneficial for e-commerce managers. For example, using their Shopify integration, information such as order ID, product price, and quantity of items are automatically sent to Act!’s contact record for future reference. This enables users to conduct informed conversations with customers and send targeted emails to individual or grouped contacts.
Other integrations include BigCommerce, Ecwid, Etsy, Freshbooks, QuickBooks, Volusion, and WooCommerce.
Pricing for Act!’s cloud-based and on-premise CRM software is pretty straightforward. Act! Premium Cloud starts at $30/user/month, while Act! Premium Desktop costs $37.50/user/month. They also offer a 14-day free trial too.
ActiveCampaign
Email marketing, marketing automation, and CRM tools designed to assist brand awareness track lead, and amplify sales.
Active Campaign is an eCommerce CRM that totes solutions for awareness building, intent analysis, nurturing relationships through email segmentation and dynamic content, contact and lead scoring, attribution tracking, and conversations via SMS, email, and live chat. As far as paid tools go,
Active Campaign’s modest monthly price scored them quite well in the Value for Cost evaluation consideration. You have limited contacts with this cost-effective plan but that makes it ideal for smaller businesses or teams. Integrations include Shopify, Salesforce, Typeform, Facebook, WordPress, Google Analytics, Unbounce, ClickFunnels, Pipedrive, WooCommerce, WPForms, WebinarGeek, Demio, 123FormBuilder, ActiveWoo, Airtable, Akita, Basecamp, Capsule CRM, Chargify, DropBox, Facebook, and many more through Zapier.
Noticeable weaknesses of the software include frequent bugs that can interfere with email campaigns. The 1-user limit on the Lite plan is also a bit stingy.
Active Campaign starts at $15/month for up to 500 contacts and offers a 14-day free trial or free demo upon request.
CRM Creatio
(Previously named bpm’online) online CRM software with a low-code process automation platform for easy business-IT alignment.
Creatio has been widely recognized by key industry analysts, receiving multiple awards like the Gartner Magic Quadrant for the CRM Customer Engagement Center. They are often praised for their process-centric approach and intuitive platform for marketing automation.
Creatio connects to a huge range of 3rd-party apps through native integration or connection via their dedicated Marketplace. This scored them favorably in the Integrations category of the evaluation criteria. Not to mention, you get the added benefit of connecting to other Adobe platforms. Integrations include data import from/to Excel, MS Exchange, PBX integration and cloud telephony services, Google, mail integration via IMAP/SMTP, and many more through the Creatio Marketplace.
One con of this software to watch out for is the mobile application, which has some difficulties when it comes to design and usability and requires extensive customization to be useful.
Creatio starts at $30/user/month and offers a free 14-day trial.
SendinBlue
CRM with tools for email, SMS, instant messaging/chat, landing pages, and ads with a freemium version for up to 300 emails a day.
A sales and marketing toolkit, SendinBlue promises a focus on small and medium-sized businesses with their approach to pricing and features. By adding Sendinblue to your eCommerce site, you can automate campaigns and track conversions in real-time.
SendinBlue scores well in our Value for Cost evaluation category, as it offers a reasonable monthly price alongside a freemium version of the software. This makes it a great eCommerce CRM option for small businesses or start-ups.
Integrations include Magento, WordPress, PrestaShop, OptinMonster, Everwin CXM, Drupal, WooCommerce, nopCommerce, Shopify, Google Analytics, Gmail Contacts, Gleam, Privy, Eventbrite, MailChimp, PayPal, Pipedrive, Zoho, Microsoft Dynamics, and more through Zapier.
This software’s weakest quality would be, perhaps, the reporting and dashboard organization. Finding the data you need can be quite cumbersome as it stands right now.
SendinBlue starts at $25/month and offers a freemium version of the software.
SharpSpring
Sales and marketing platform with features like behavioral-based email marketing, campaign tracking, and a blog builder.
SharpSpring has a host of digital marketing features available for its users, like dynamic landing pages, social media tools, CRM and sales automation, a dynamic form builder, reporting and analytics, and the capacity for leveraging an Anonymous Visitor ID for unfamiliar leads.
Boasting a simple, clean, and sensible user interface, SharpSpring is an optimally designed piece of software. It’s endlessly searchable and presents great data visualizations.
Thus, they scored highly in the UX segment of the evaluation criteria. Integrations include Veeqo, Plecto, Easy Projects, Tilkee, AdRoll, Hello Bar, Paperform, Bookeo, TradeGecko, PomoDone App, CloudCart, StoryChief, Ravetree, Bookmark, FullContact, SimpleTexting, Omniconvert, Accredible, Databox, WebMerge, Pipefy, WebinarNinja, and more.
A few cons to note: the visual email builder can be a bit temperamental, landing pages aren’t as easy to create as they are with other options on this list, and complete outages during prime hours for updates.
SharpSpring starts at $550/month for up to 1500 contacts and offers a free demo.
HubSpot
Best CRM with a focus on sales empowerment
Hubspot Sale Hub is a CRM software owned by Hubspot, who also offer popular tool suites for marketing, customer service, content management, and operations. This means that they are incredibly scalable and can be customized to meet your business needs as you grow. Currently, Hubspot is used by teams from companies like Reseller Ratings, Casio, Legal Zoom, Wistia, and Zapier.
Key CRM features include an email template builder, email tracking, document management, AI-powered conversation analysis, call tracking, sales automation, a meeting scheduler, live chat, and customizable quotes.
Hubspot Sale Hub is a great ecommerce CRM because many of the remote conversational tools you need are free, like live chat and team emails.
Hubspot Sale Hub integrates with Wistia, Databox, Seventh Sense, Zerys, PandaDoc, Aircall, Eventbrite, and dozens of other apps. Plus, they are always expanding their options.
Hubspot Sale Hub offers some free tools, like chat, team emails, and customizable quotes.
Paid plans start at $45/month (billed annually) for 2 users.
Ontraport
Create and launch an automated marketing campaign with promotional pieces like emails, SMS, landing pages, and pop-up forms.
Ontraport helps you focus on spending on lead sources that work and find growth opportunities through landing pages, forms, membership sites, UTM data, email, SMS, and referral programs. According to the CEO, this solution was developed with startups and entrepreneurs in mind.
Ontraport absolutely takes the cake for hefty Integration possibilities, offering lists of 3rd-party applications ready for an add-on as well as a few API helpers (like Zapier) to broaden their connectivity even more. This resulted in a perfect Integrations score per our evaluation criteria.
Ontraport integrations are numerous, including Quickbooks, XERO, Acuity Scheduling, Calendly, Google Calendar, Schedule Once, Time Trade, JotForm, PopupAlly, ConvertPlus, Bloom Form, Wufoo Forms, Freshdesk, Zendesk, Leadpages, WP Courseware, Shopify, WooCommerce, Facebook, Heyo, Viral Sweep, GoToWebinar, Zoom, and more. Plus, they have additional options through a variety of API Helpers like Zapier, Apiant, and WebMerge.
A few struggles noticed in the software are the clumsy execution of email campaigns as well as a labyrinthian interface that can make certain features hard to hunt down.
Ontraport starts at $79/month for 1000 users and offers a free 14-day trial.
Marketo
CRM Lead Management with online CRM tools to attract buyers, drive top-of-funnel activity, and launch ads.
Part of the Adobe software family, Marketo has solutions for acquisition to advocacy including lead management, email marketing tools, revenue attribution, and account-based marketing. They offer robust training and onboarding solutions with their Marketo University program.
Like any Adobe product, Marketo is extremely feature-rich. Some of the best parts of the tool are their dashboards and reports features, powerful automation capabilities, and the ability to host drip campaigns triggered on the behaviors of your leads.
Marketo has been singled out by both customers and analyst firms as having the most robust CRM integrations in the industry. This includes native integrations for Salesforce.com and Microsoft Dynamics CRM; integrations for Netsuite, Oracle, SAP Cloud for Sales, and SugarCRM; and custom configurations.
Seeing as Marketo is made by Adobe, it’s probably not surprising that they didn’t score too well in the Value for Cost segment of the evaluation criteria. They are the second-highest priced item on this CRM tool list—aggravated by the fact that they don’t offer a free trial of their software.
Marketo starts at $895/month for up to 10,000 contacts and offers a free demo.
Need expert help selecting the right CRM Software?
We’ve joined up with Crozdesk.com to give all our readers (yes, you!) access to Crozdesk’s software advisors. Just use the form below to share your needs, and they will contact you at no cost or commitment. You will then be matched and connected to a shortlist of vendors that best fit your company, and you can access exclusive software discounts!
The 10 Best Ecommerce CRMs Summary
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | Salesforce CRM Best CRM software for B2B and B2C ecommerce businesses and online merchants | 14-day free trial | From $25/user/month (billed annually) | Visit Website |
2 | HubSpot CRM Free CRM with contact deal management, task tracking, and engagement notifications | 14-day free trial | Starts at $50/month (1000 contracts) | Visit Website |
3 | Act! Best ecommerce CRM software for compiling rich customer profiles | 14-day free trial | From $30/user/month (billed annually) | Visit Website |
4 | ActiveCampaign Email marketing, marketing automation, and CRM tools designed to assist brand awareness track lead, and amplify sales. | 14-day free trial | From $39/month | Visit Website |
5 | CRM Creatio (Previously named bpm’online) online CRM software with a low-code process automation platform for easy business-IT alignment. | 14-day free trial | From $30/user/month | Visit Website |
6 | SendinBlue CRM with tools for email, SMS, instant messaging/chat, landing pages, and ads with a freemium version for up to 300 emails a day. | Freemium version available | From $25/month | Visit Website |
7 | SharpSpring Sales and marketing platform with features like behavioral-based email marketing, campaign tracking, and a blog builder. | Free demo | From $445/user/month | Visit Website |
8 | HubSpot Best CRM with a focus on sales empowerment | 14-day free trial + freemium version available | From $45/month | Visit Website |
9 | Ontraport Create and launch an automated marketing campaign with promotional pieces like emails, SMS, landing pages, and pop-up forms. | Free 14-day trial | From $79/month | Visit Website |
10 | Marketo CRM Lead Management with online CRM tools to attract buyers, drive top-of-funnel activity, and launch ads. | Not available | From $895/month | Visit Website |
Other Ecommerce CRMs To Try
- Iterable – Growth marketing platform that connects through email, mobile push, SMS, in-app notifications, web push, social, and more.
- Avasam - An automated drop-shipping platform for sourcing products from suppliers and selling products across 40+ sales channels.
- InfoFlo CRM - A feature-packed agile CRM with over 20 built-in components for access to critical data and actionable insights.
- Maximizer - Modules for sales management, marketing automation and customer service, mobile CRM, and 3rd-party integrations.
- GetResponse - A suite of email marketing and online campaign management tools focused on sales, ROI, and online marketing.
- Freshsales - AI-based lead scoring, phone, email, activity capture designed to find and track leads and manage the sales pipeline.
- Blueshift - Customer data activation, AI, and multi-channel automation in a scalable and intuitive platform.
- Zoho CRM - Reach customers across every channel: telephone, email, live chat, and social media plus real-time customer notifications.
- Copper - A CRM designed for G Suite with the ability to manage all your contacts, deals, emails, files, and more in one place.
- Drip - Build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty.
- Pipedrive - Manage leads and deals, get data fed right into your sales pipeline, track all communications, and automate administration.
- Insightly - Build a hi-def picture of your customers using data stemming from the actions of marketing, sales, and project teams.
- Zendesk Sell - Sell gives reps access to integrated tools that provide the full context of a customer account from introduction to the sale.
Ecommerce CRM FAQ
Here are a few of the most common questions I come across when people ask me about using ecommerce CRM tools:
What does ecommerce CRM software do?
Why do you need an ecommerce CRM software?
Is Shopify a CRM?
What is a CRM database?
Any Other CRMs For Ecommerce For The List?
Have you tried a CRM software for ecomm that isn’t listed in this article? What software makes YOUR personal top CRM system list? Share it in the comments below.
And if you're looking for specific marketing tools, I suggest checking out:
- Marketing Dashboards & SEO Reporting Tools
- Marketing Analytics Software
- Marketing Attribution Software
- MRM Software (Marketing Resource Management)
- Marketing Planning Software