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This article will help you quickly compare the best e-commerce CRM software tools that are available and can help with your CRM strategy to boost sales with each of their unique offerings.
CRMs are used across a wide variety of industries from yoga instructors to SMEs to entrepreneurs who all have an ecommerce website. What they all have in common is that they all want to boost their customer retention, drive sales, and leverage their contacts.
There’s a massive number of ecommerce CRM tools available—how to choose?
In this article, I will quickly outline the best ecommerce CRM software that top ecomm businesses use to keep track of the interactions customers have with their business. I’ll provide a CRM comparison of some popular tools and highlight features of each, so that you can better pick which is right for you.
Best Ecommerce CRM Software Comparison Criteria
What am I looking for when we select CRM platforms for review? What features are a must-have for CRM systems? The CRM system examples in this article have all been evaluated per these requirements.
Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
- Features & Functionality:
- Cross-Channel Tracking – Does the software have the ability to identify and track consumer interactions across different channels through the purchasing journey?
- Analytics and Reporting – Any CRM tool should provide features like embedded analytics and ad hoc reporting.
- Data Visualization – Does the software offer different types of visualization options? Can you easily manipulate the data gleaned in different ways?
- Analyse User Intent – Does the tool have the ability to analyze information about the user’s intent?
- Integrations: Is it easy to connect with other tools, especially common e-commerce tools like content marketing software, product lifecycle management software, and marketing software? Any pre-built integrations?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
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Overviews Of The 10 Best Ecommerce CRMs
This CRM software list will go over a summary of each tool and some general pros and cons of each item.
Active Campaign is an eCommerce CRM that totes solutions for awareness building, intent analysis, nurturing relationships through email segmentation and dynamic content, contact and lead scoring, attribution tracking, and conversations via SMS, email, and live chat. As far as paid tools go,
Active Campaign’s modest monthly price scored them quite well in the Value for Cost evaluation consideration. You have limited contacts with this cost-effective plan but that makes it ideal for smaller businesses or teams. Integrations include Shopify, Salesforce, Typeform, Facebook, WordPress, Google Analytics, Unbounce, ClickFunnels, Pipedrive, WooCommerce, WPForms, WebinarGeek, Demio, 123FormBuilder, ActiveWoo, Airtable, Akita, Basecamp, Capsule CRM, Chargify, DropBox, Facebook, and many more through Zapier.
Noticeable weaknesses of the software include frequent bugs that can interfere with email campaigns.
The 3-user limit on the Lite plan is also a bit stingy.
Active Campaign starts at $9/month for up to 500 contacts and offers a free demo.
Creatio has been widely recognized by key industry analysts, receiving multiple awards like the Gartner Magic Quadrant for the CRM Customer Engagement Center. They are often praised for their process-centric approach and intuitive platform for marketing automation.
Creatio connects to a huge range of 3rd-party apps through native integration or connection via their dedicated Marketplace. This scored them favorably in the Integrations category of the evaluation criteria. Not to mention, you get the added benefit of connecting to other Adobe platforms. Integrations include data import from/to Excel, MS Exchange, PBX integration and cloud telephony services, Google, mail integration via IMAP/SMTP, and many more through the Creatio Marketplace.
One con of this software to watch out for is the mobile application, which has some difficulties when it comes to design and usability and requires extensive customization to be useful.
Creatio starts at $30/user/month and offers a free 14-day trial.
A sales and marketing toolkit, SendinBlue promises a focus on small and medium-sized businesses with their approach to pricing and features. By adding Sendinblue to your eCommerce site, you can automate campaigns and track conversions in real-time.
SendinBlue scores well in our Value for Cost evaluation category, as it offers a reasonable monthly price alongside a freemium version of the software. This makes it a great eCommerce CRM option for small businesses or start-ups.
Integrations include Magento, WordPress, PrestaShop, OptinMonster, Everwin CXM, Drupal, WooCommerce, nopCommerce, Shopify, Google Analytics, Gmail Contacts, Gleam, Privy, Eventbrite, MailChimp, PayPal, Pipedrive, Zoho, Microsoft Dynamics, and more through Zapier.
This software’s weakest quality would be, perhaps, the reporting and dashboard organization. Finding the data you need can be quite cumbersome as it stands right now.
SendinBlue starts at $27/month and offers a freemium version of the software.
SharpSpring has a host of digital marketing features available for its users, like dynamic landing pages, social media tools, CRM and sales automation, a dynamic form builder, reporting and analytics, and the capacity for leveraging an Anonymous Visitor ID for unfamiliar leads.
Boasting a simple, clean, and sensible user interface, SharpSpring is an optimally designed piece of software. It’s endlessly searchable and presents great data visualizations.
Thus, they scored highly in the UX segment of the evaluation criteria. Integrations include Veeqo, Plecto, Easy Projects, Tilkee, AdRoll, Hello Bar, Paperform, Bookeo, TradeGecko, PomoDone App, CloudCart, StoryChief, Ravetree, Bookmark, FullContact, SimpleTexting, Omniconvert, Accredible, Databox, WebMerge, Pipefy, WebinarNinja, and more.
A few cons to note: the visual email builder can be a bit temperamental, landing pages aren’t as easy to create as they are with other options on this list, and complete outages during prime hours for updates.
SharpSpring starts at $550/month for up to 1500 contacts and offers a free demo.
Hubspot Sale Hub is a CRM software owned by Hubspot, who also offer popular tool suites for marketing, customer service, content management, and operations. This means that they are incredibly scalable and can be customized to meet your business needs as you grow. Currently, Hubspot is used by teams from companies like Reseller Ratings, Casio, Legal Zoom, Wistia, and Zapier.
Key CRM features include an email template builder, email tracking, document management, AI-powered conversation analysis, call tracking, sales automation, a meeting scheduler, live chat, and customizable quotes.
Hubspot Sale Hub is a great ecommerce CRM because many of the remote conversational tools you need are free, like live chat and team emails.
Hubspot Sale Hub integrates with Wistia, Databox, Seventh Sense, Zerys, PandaDoc, Aircall, Eventbrite, and dozens of other apps. Plus, they are always expanding their options.
Hubspot Sale Hub offers some free tools, like chat, team emails, and customizable quotes.
Paid plans start at $45/month (billed annually) for 2 users.
Ontraport helps you focus on spending on lead sources that work and find growth opportunities through landing pages, forms, membership sites, UTM data, email, SMS, and referral programs. According to the CEO, this solution was developed with startups and entrepreneurs in mind.
Ontraport absolutely takes the cake for hefty Integration possibilities, offering lists of 3rd-party applications ready for an add-on as well as a few API helpers (like Zapier) to broaden their connectivity even more. This resulted in a perfect Integrations score per our evaluation criteria.
Ontraport integrations are numerous, including Quickbooks, XERO, Acuity Scheduling, Calendly, Google Calendar, Schedule Once, Time Trade, JotForm, PopupAlly, ConvertPlus, Bloom Form, Wufoo Forms, Freshdesk, Zendesk, Leadpages, WP Courseware, Shopify, WooCommerce, Facebook, Heyo, Viral Sweep, GoToWebinar, Zoom, and more. Plus, they have additional options through a variety of API Helpers like Zapier, Apiant, and WebMerge.
A few struggles noticed in the software are the clumsy execution of email campaigns as well as a labyrinthian interface that can make certain features hard to hunt down.
Ontraport starts at $79/month for 1000 users and offers a free 14-day trial.
Part of the Adobe software family, Marketo has solutions for acquisition to advocacy including lead management, email marketing tools, revenue attribution, and account-based marketing. They offer robust training and onboarding solutions with their Marketo University program.
Like any Adobe product, Marketo is extremely feature-rich. Some of the best parts of the tool are their dashboards and reports features, powerful automation capabilities, and the ability to host drip campaigns triggered on the behaviors of your leads.
Marketo has been singled out by both customers and analyst firms as having the most robust CRM integrations in the industry. This includes native integrations for Salesforce.com and Microsoft Dynamics CRM; integrations for Netsuite, Oracle, SAP Cloud for Sales, and SugarCRM; and custom configurations.
Seeing as Marketo is made by Adobe, it’s probably not surprising that they didn’t score too well in the Value for Cost segment of the evaluation criteria. They are the second-highest priced item on this CRM tool list—aggravated by the fact that they don’t offer a free trial of their software.
Marketo starts at $895/month for up to 10,000 contacts and offers a free demo.
Millions of people buy and sell via instant messaging services and amoCRM helps you tap into that market. Connect with leads and customers, regardless of the messenger app they prefer, and leverage a built-in chatbot to your advantage or use their visual builder to make your own. amoCRM promises to connect you with all things communication, from chat to video to SMS, and so this is where their connectivity excels.
Because of this, they scored highly in the Integrations section of the evaluation criteria. Integrations include Gmail, Facebook, Dropbox, Google Calendar, Stripe, Quickbooks, PieSync, WhatsApp, Viber, Telegram, Instagram, Skype, WeChat, Facebook Messenger, Snap Engage, Twilio SMS, LiveChat, Tidio Chat, Active Campaign, MailChimp, Google Analytics, Aircall, WordPress, Unbounce, and more.
A few cons to be noted about this software are a complex and clumsy interface, complete shut-outs during updates, and difficulty importing/exporting client lists.
amoCRM starts at $15/user/month and offers a free 14-day trial.
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution supporting the needs of B2B organizations of every size. They promise streamlined lead management, smarter lead generations, AI lead scoring, and campaign insights. If you are already in the Salesforce ecosystem, Pardot is an unequivocal must-have. It has the capability to empower even low-tech users to set up their own landing pages and email campaign with minimal help.
Pardot is a native Salesforce integration. Salesforce can also integrate with Google Cloud, Quickbooks, Slack, MailChimp, LinkedIn, DocuSign, JIRA, HelloSign, CodeScience, Active Campaign, Dropbox, and more. As far as Value for Cost goes, this platform lost some points per our evaluation scale for being, by far, the most costly CRM solution on this list.
Although feature-packed, this CRM tool is the only item on this list that breaks $1000 for their starter plan. On the other hand, Salesforce Pardot is known as being very easy to learn and use.
Salesforce Pardot starts at $1,250/month for up to 10,000 contacts and offers a free demo.
Lucrativ offers a “free sign up” so that potential users can check out what they have to offer before committing, which is where you’ll find services for pipeline management, connectivity, automation, metrics and insights, AI-powered CRM, and gamification strategies.
Something this platform does really well is a great “jack-of-all-trades” solution that doesn’t go wildly overboard with features and functions, making it very small business-friendly. The gamification is also a stand-out characteristic of this tool.
Integrations include Gmail/Exchange mailboxes, Salesforce, Hubspot, Zapflow, and more through the Lucrativ REST API. Lucrativ offers the fewest publicly acknowledged 3rd-party connections on this list, which lost them some point in the Integrations category of the evaluation criteria.
Their REST API offers hope but requires significantly more technical skill to navigate.
Lucrativ starts at $50/user/month and offers a free trial and free demo.
The 10 Best Ecommerce CRMs Summary
|From $9/month||Visit Website|
Free 14-day trial
|From $30/user/month||Visit Website|
|$25/month for up to 10,000 emails||Visit Website|
|From $550/month||Visit Website|
|From $45/month/account||Visit Website|
Free 14-day trial
|From $79/month||Visit Website|
|From $895/month||Visit Website|
Free 14-day trial
|From $15/user/month||Visit Website|
|From $1,250/month||Visit Website|
|From $50/user/month||Visit Website|
Need expert help selecting the right CRM Software?
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Other Ecommerce CRMs To Try
- Iterable – Growth marketing platform that connects through email, mobile push, SMS, in-app notifications, web push, social, and more.
- Avasam – An automated drop-shipping platform for sourcing products from suppliers and selling products across 40+ sales channels.
- InfoFlo CRM – A feature-packed agile CRM with over 20 built-in components for access to critical data and actionable insights.
- Maximizer – Modules for sales management, marketing automation and customer service, mobile CRM, and 3rd-party integrations.
- GetResponse – A suite of email marketing and online campaign management tools focused on sales, ROI, and online marketing.
- Freshsales – AI-based lead scoring, phone, email, activity capture designed to find and track leads and manage the sales pipeline.
- Blueshift – Customer data activation, AI, and multi-channel automation in a scalable and intuitive platform.
- Zoho CRM – Reach customers across every channel: telephone, email, live chat, and social media plus real-time customer notifications.
- Copper – A CRM designed for G Suite with the ability to manage all your contacts, deals, emails, files, and more in one place.
- Drip – Build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty.
- Pipedrive – Manage leads and deals, get data fed right into your sales pipeline, track all communications, and automate administration.
- Insightly – Build a hi-def picture of your customers using data stemming from the actions of marketing, sales, and project teams.
- Zendesk Sell – Sell gives reps access to integrated tools that provide the full context of a customer account from introduction to the sale.
Any Other CRMs For Ecommerce For The List?
Have you tried a CRM software for ecomm that isn’t listed in this article? What software makes YOUR personal top CRM system list? Share it in the comments below.
And if you’re looking for specific marketing tools, I suggest checking out: