Skip to main content

Your customers are your business—without them, your store is just an expensive hobby. Which is why finding the best ecommerce CRM is so important.

You want... no, you need to know whatever you can about your customers, so you can nurture those relationships and grow your brand. Because it isn't a hobby.

But, there's a problem—there's so many of them. You need to make a decision, but you can't choose them all. Your brand is unique, and you need the solution that will best help you centralize customer data, track conversions and sales, and improve customer service.

We've got the solution, though. We're experts at this. With all our knowledge and the help of a whizbang scoring system, we've identified the best ecommerce CRMs on the market.

Let's go!

What is Ecommerce CRM Software?

Ecommerce CRM (customer relationship management) software is a digital tool designed for online brands to manage and improve customer relationships. It centralizes customer data, including purchase history, browsing behavior, and interaction records, enabling personalized marketing and efficient customer service.

The core function of ecommerce CRM is to provide insights into customer behavior, preferences, and trends. This information is crucial for tailoring marketing strategies, enhancing customer engagement, and increasing sales.

For instance, if a customer frequently buys outdoor gear, the CRM can help you send targeted promotions for hiking equipment, making the customer feel understood and valued. This personalized approach fosters loyalty and drives revenue growth.

How to Choose an Ecommerce CRM

With so many different ecommerce CRMs available, it can be challenging to make decisions on what ecommerce CRM is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting ecommerce CRMs, consider the following:

  • What problem are you trying to solve. Start by identifying the ecommerce CRM feature gap you're trying to fill to clarify the features and functionality the ecommerce CRM needs to provide.
  • Who will need to use it. To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the ecommerce team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your ecommerce software power users.
  • What other tools it needs to work with. Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated ecommerce CRM.
  • What outcomes are important. Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare ecommerce CRM features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization. Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different—don’t assume that because a tool is popular that it'll work in your organization.

Pricing Comparison For the Best Ecommerce CRMs

So that you have it all in one place, here’s the pricing comparison of all the CRMs we’ve covered.

Tools Price
Thryv From $15/user/month
HubSpot CRM From $20/month
Act! From $30/user/month (billed annually)
SharpSpring From $445/user/month
Ontraport From $79/month
Marketo From $895/month
Pardot From $1,250/month
Kommo From $15/user/month
Lightspeed eCom From $14.08/month
Lucrativ From $50/user/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

10 Best Ecommerce CRM Software Reviews

This CRM software list will go over a summary of each tool and some general pros and cons of each item.

Best CRM for small businesses

  • Free demo available
  • From $15/user/month

Thryv is a comprehensive software platform that offers customer relationship management among other core capabilities for small businesses. The product is divided into three modules: the Command Center, the Business Center, and the Marketing Center. The Business Center is where the CRM is located, alongside estimate and invoicing tools, reputation management tools, and appointment scheduling capabilities.

The system's CRM not only stores your customer data, but also provides a complete history of each customer's relationship with your business. You can also set up customer portals where customers can schedule appointments, make payments, and share files with you. Digital signatures are included in the platform, should you need them.

The Command Center is a communication hub, and is available for free. It includes a team chat for internal communications, phone and video calling, and a centralized inbox for all of your important communications. Meanwhile, the Marketing Center provides a landing page builder, campaign management, and real-time analytics.

For businesses seeking a one-stop-shop solution to handle various elements of their operations, this can be a good choice. Paid plans come with 24/7 unlimited support, helping you make the most of the platform and troubleshoot issues as they arise.

Pricing is available upon request.

Best free CRM with customer analytics

  • 14-day free trial + free plan
  • From $20/month
Visit Website
Rating: 4.4/5

HubSpot CRM helps businesses manage customer relationships, automate tasks, and increase sales. The software provides insights into customer data and behaviors to help businesses make better decisions. It allows users to set up automated emails when customers purchase items or sign up for services. This lets them quickly and easily stay in touch with customers, even when they don't have time to reach out manually. Businesses can also automate follow-up emails or messages to thank customers for their purchases or remind them of upcoming events or promotions.

With its lead nurturing capabilities, HubSpot CRM allows users to nurture prospects through every step of their buying journey until they purchase from the store. HubSpot CRM integrates seamlessly with other tools like marketing automation platforms, analytics tools, shopping carts, and payment processors. This makes it easy to keep track of all different systems in one place and manage customer relationship data across multiple channels. Users can also use the integration features to create custom campaigns that target specific audiences based on their past interactions with their businesses. This ensures the message reaches the right person at the right time, resulting in more successful campaigns.

HubSpot CRM provides valuable insights into customer behaviors that can be used to improve the effectiveness of eCommerce campaigns. These insights allow users to track customer engagement over time and identify areas where improvements could be made—such as product page design or checkout processes—to drive higher conversions and increased sales revenue. HubSpot CRM’s automated contact scoring feature helps users prioritize which customers need attention first. It ranks leads based on their activity, including website visits, email opens, and form fills, so businesses know who to focus on first. This feature can determine when prospects are ready for a follow-up and identify those leads who are likely to convert quickly. 

HubSpot CRM starts at $50/month (1000 contracts) and offers a 14-day free trial.

Best for rich customer profiles

  • 14-day free trial
  • From $30/user/month (billed annually)

Act! is a robust CRM and marketing automation platform that can be deployed via the cloud or on-premise. It's tailored for small and midsize businesses (SMBs) looking to improve their sales and marketing initiatives and develop lasting customer relationships.

The CRM platform puts heavy emphasis on gaining a better understanding of a company’s target customers. When an agent or customer service representative receives a call, Act! CRM works to provide this user with all the vital information about the caller/client. This includes the last time the customer called, which product or services the customer likes, and their personal information such as family names, company names, positions, and even their favorite hobbies. This allows users to instantly personalize the experience, making customers feel that they're valued.

Act! CRM also offers automated outbound marketing and smart analytics, helping users better understand their contacts and the type of experience or service they respond to the best. The platform is equipped with automated communication tools as well, allowing sales and marketing personnel and customer support teams to free up their time and focus on other important aspects of their work.

Act! includes many integrations that are beneficial for e-commerce managers. For example, using their Shopify integration, information such as order ID, product price, and quantity of items are automatically sent to Act!’s contact record for future reference. This enables users to conduct informed conversations with customers and send targeted emails to individual or grouped contacts.

Other integrations include BigCommerce, Ecwid, Etsy, Freshbooks, QuickBooks, Volusion, and WooCommerce.

Pricing for Act!’s cloud-based and on-premise CRM software is pretty straightforward. Act! Premium Cloud starts at $30/user/month, while Act! Premium Desktop costs $37.50/user/month. They also offer a 14-day free trial too.

Best for email marketing campaigns

  • Free demo
  • From $445/user/month
Visit Website
Rating: 4.5/5

SharpSpring has a host of digital marketing features available for its users, like dynamic landing pages, social media tools, CRM and sales automation, a dynamic form builder, reporting and analytics, and the capacity for leveraging an Anonymous Visitor ID for unfamiliar leads.

Boasting a simple, clean, and sensible user interface, SharpSpring is an optimally designed piece of software. It’s endlessly searchable and presents great data visualizations.

Thus, they scored highly in the UX segment of the evaluation criteria. Integrations include Veeqo, Plecto, Easy Projects, Tilkee, AdRoll, Hello Bar, Paperform, Bookeo, TradeGecko, PomoDone App, CloudCart, StoryChief, Ravetree, Bookmark, FullContact, SimpleTexting, Omniconvert, Accredible, Databox, WebMerge, Pipefy, WebinarNinja, and more.

A few cons to note: the visual email builder can be a bit temperamental, landing pages aren’t as easy to create as they are with other options on this list, and complete outages during prime hours for updates.

SharpSpring starts at $550/month for up to 1500 contacts and offers a free demo.

Best for integrations

  • Free 14-day trial
  • From $79/month
Visit Website
Rating: 4.3/5

Ontraport helps you focus on spending on lead sources that work and find growth opportunities through landing pages, forms, membership sites, UTM data, email, SMS, and referral programs. According to the CEO, this solution was developed with startups and entrepreneurs in mind.

Ontraport absolutely takes the cake for hefty integration possibilities, offering lists of 3rd-party applications ready for an add-on as well as a few API helpers (like Zapier) to broaden their connectivity even more. This resulted in a perfect Integrations score per our evaluation criteria.

Ontraport integrations are numerous, including Quickbooks, XERO, Acuity Scheduling, Calendly, Google Calendar, Schedule Once, Time Trade, JotForm, PopupAlly, ConvertPlus, Bloom Form, Wufoo Forms, Freshdesk, Zendesk, Leadpages, WP Courseware, Shopify, WooCommerce, Facebook, Heyo, Viral Sweep, GoToWebinar, Zoom, and more. Plus, they have additional options through a variety of API Helpers like Zapier, Apiant, and WebMerge.

A few struggles noticed in the software are the clumsy execution of email campaigns as well as a labyrinthian interface that can make certain features hard to hunt down.

Ontraport starts at $79/month for 1000 users and offers a free 14-day trial.

Best for driving top-of-funnel activity

  • Free demo
  • From $895/month
Visit Website
Rating: 4/5

Part of the Adobe software family, Marketo has solutions for acquisition to advocacy including lead management, email marketing tools, revenue attribution, and account-based marketing. They offer robust training and onboarding solutions with their Marketo University program.

Like any Adobe product, Marketo is extremely feature-rich. Some of the best parts of the tool are their dashboards and reports features, powerful automation capabilities, and the ability to host drip campaigns triggered on the behaviors of your leads.

Marketo has been singled out by both customers and analyst firms as having the most robust CRM integrations in the industry. This includes native integrations for Salesforce.com and Microsoft Dynamics CRM; integrations for Netsuite, Oracle, SAP Cloud for Sales, and SugarCRM; and custom configurations.

Seeing as Marketo is made by Adobe, it’s probably not surprising that they didn’t score too well in the Value for Cost segment of the evaluation criteria. They are the second-highest priced item on this CRM tool list—aggravated by the fact that they don’t offer a free trial of their software.

Marketo starts at $895/month for up to 10,000 contacts and offers a free demo.

Best enterprise CRM

  • From $1,250/month
Visit Website
Rating: 4/5

Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution supporting the needs of B2B organizations of every size. They promise streamlined lead management, smarter lead generations, AI lead scoring, and campaign insights. If you are already in the Salesforce ecosystem, Pardot is an unequivocal must-have. It has the capability to empower even low-tech users to set up their own landing pages and email campaign with minimal help.

Pardot is a native Salesforce integration. Salesforce can also integrate with Google Cloud, Quickbooks, Slack, MailChimp, LinkedIn, DocuSign, JIRA, HelloSign, CodeScience, Active Campaign, Dropbox, and more. As far as Value for Cost goes, this platform lost some points per our evaluation scale for being, by far, the most costly CRM solution on this list.

Although feature-packed, this CRM tool is the only item on this list that breaks $1000 for their starter plan. On the other hand, Salesforce Pardot is known as being very easy to learn and use.

Salesforce Pardot starts at $1,250/month for up to 10,000 contacts and offers a free demo.

Best for chat/text marketing

  • Free 14-day trial
  • From $15/user/month
Visit Website
Rating: 4/5

Millions of people buy and sell via instant messaging services and amoCRM helps you tap into that market. Connect with leads and customers, regardless of the messenger app they prefer, and leverage a built-in chatbot to your advantage or use their visual builder to make your own. amoCRM promises to connect you with all things communication, from chat to video to SMS, and so this is where their connectivity excels.

Because of this, they scored highly in the Integrations section of the evaluation criteria. Integrations include Gmail, Facebook, Dropbox, Google Calendar, Stripe, Quickbooks, PieSync, WhatsApp, Viber, Telegram, Instagram, Skype, WeChat, Facebook Messenger, Snap Engage, Twilio SMS, LiveChat, Tidio Chat, Active Campaign, MailChimp, Google Analytics, Aircall, WordPress, Unbounce, and more.

A few cons to be noted about this software are a complex and clumsy interface, complete shut-outs during updates, and difficulty importing/exporting client lists.

amoCRM starts at $15/user/month and offers a free 14-day trial.

Best for predicting future customer needs

  • Freemium plan available
  • From $14.08/month

Lightspeed is an ecommerce CRM software that provides a comprehensive solution for managing and growing your ecommerce business. The tool combines inventory management, point-of-sale functionality, and CRM tools to help businesses streamline their operations and enhance customer experiences. 

Lightspeed allows you to track customer data, purchase history, and preferences, giving you valuable insights into customer behavior and preferences. Having this information on hand makes it easy to personalize your marketing efforts, provide targeted promotions, and improve customer experience.

With features like customer data tracking, segmentation, and marketing automation, Lightspeed helps you get to know your customers better, so you can better serve them. You can assign a unique status to customer profiles, build custom discounts, and integrate this information with your loyalty programs.

Lightspeed also features an ecommerce website builder with built-in SEO tools to help you to boost conversion rates. Features like abandoned cart emails can help your customers come back for more. And their Lightspeed Retail feature allows you to sync products between a bricks-and-mortar store and your ecommerce storefront.

Lightspeed integrates with a wide variety of platforms like Amazon, eBay, Walmart, Printful, ShippingEasy, Zoho CRM, Salesforce, bindCommerce, Quickbooks, Kliken Stats, UniSender, HubSpot, and ZenDesk. Many additional integrations are available by connecting a paid Zapier account.

Pricing starts at $14.08/month, and a freemium plan is available.

Best for call-based communications

  • Free trial
  • From $50/user/month

Lucrativ offers a “free sign up” so that potential users can check out what they have to offer before committing, which is where you’ll find services for pipeline management, connectivity, automation, metrics and insights, AI-powered CRM, and gamification strategies.

Something this platform does really well is a great “jack-of-all-trades” solution that doesn’t go wildly overboard with features and functions, making it very small business-friendly. The gamification is also a stand-out characteristic of this tool.

Integrations include Gmail/Exchange mailboxes, Salesforce, Hubspot, Zapflow, and more through the Lucrativ REST API. Lucrativ offers the fewest publicly acknowledged 3rd-party connections on this list, which lost them some point in the Integrations category of the evaluation criteria.

Their REST API offers hope but requires significantly more technical skill to navigate.

Lucrativ starts at $50/user/month and offers a free trial and free demo.

Why Trust Our Reviews

We’ve been testing and reviewing ecommerce software since 2021.

As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions.

We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.

Learn how we stay transparent and our software review methodology.

Our Selection Criteria for Ecommerce CRM Software

Selecting the right ecommerce CRM involves a careful evaluation of what they have to offer.

Through extensive personal trials and research, we've developed criteria to guide software buyers towards making an informed decision.

Core Ecommerce CRM Functionality: 25% of total weighting score

  • Centralized customer data management, ensuring all customer interactions across multiple channels are captured and accessible.
  • Automated marketing tools that enable targeted campaigns based on customer behavior and preferences.
  • Customer segmentation for personalized communication and offerings.
  • Analytics and reporting features that provide insights into customer behavior, sales trends, and campaign effectiveness.
  • Integration capabilities with other eCommerce tools and platforms to ensure seamless data flow and processes.

Additional Standout Features: 25% of total weighting score

  • Look for unique automation features that enhance customer engagement and retention, such as predictive analytics for personalized product recommendations.
  • Advanced customer support features like AI-powered chatbots for instant assistance and personalized customer interactions.
  • Omnichannel support capabilities that ensure a unified customer experience across all touchpoints.
  • Tools that leverage machine learning for better customer insight generation and decision making.
  • Exploring and testing for innovative features involves hands-on experimentation with these tools to assess their impact on streamlining operations and elevating the customer experience.

Usability: 10% of total weighting score

  • A user interface that balances sophistication with simplicity, making it easy for users of all technical levels to navigate.
  • Visual dashboards that present data and insights in an easily digestible format.
  • The design aesthetic should be clean and intuitive, with an emphasis on reducing the learning curve for new users.

Onboarding: 10% of total weighting score

  • Availability of comprehensive training materials such as videos, templates, and interactive product tours.
  • Support for easy data migration from existing systems to ensure a smooth transition.
  • A well-structured onboarding process that quickly brings users up to speed and enables them to start realizing value from the tool.

Customer Support: 10% of total weighting score

  • Responsive and knowledgeable customer support available across multiple channels (e.g., live chat, email, phone).
  • Community forums or knowledge bases where users can find answers and share insights.
  • Regular updates and clear communication from the vendor about new features and improvements.

Value For Money: 10% of total weighting score

  • Competitive pricing models that offer clear benefits and scalability options for businesses of different sizes.
  • A transparent fee structure without hidden costs, providing good value for the features and capabilities offered.

Customer Reviews: 10% of total weighting score

  • Positive feedback from existing users regarding the tool's impact on their business operations and customer satisfaction.
  • High ratings in areas critical to eCommerce success, such as ease of use, customer support quality, and feature set.
  • Stories of successful implementation and tangible benefits realized by businesses similar to yours.

By applying these criteria, businesses can identify an ecommerce CRM that not only meets their immediate needs but also supports their long-term growth and customer engagement strategies.

We’ve been digging through countless product updates, press releases, and release logs to uncover the hottest trends in ecommerce CRM technology and what they mean for the future of marketing.

Here’s what we found:

  • All-in-one solutions: Zoho CRM Plus is leading the charge with its all-in-one approach, integrating sales, service, marketing, and inventory management. This signals a shift towards unified platforms that can handle multiple aspects of ecommerce operations seamlessly.
  • Enhanced personalization and customer insights: Lightspeed CRM is all about personalized marketing and deep customer insights. With features like unique status assignments for customer profiles and custom discounts, it’s clear that deeper personalization is key to improving customer experience.
  • AI-driven sales engagement: Freshsales is focusing on AI-powered contact scoring and predictive deal insights. This trend highlights the increasing use of AI to streamline and enhance the sales process, making it more efficient and effective.
  • Mobile wallet marketing: There’s a growing trend towards using mobile wallet interfaces for marketing, pointing to more innovative and mobile-centric marketing strategies on the horizon.
  • Inflation-adaptive strategies: Retailers are adapting to inflation by emphasizing value beyond just cost-savings. Practices like ethical and sustainable sourcing are becoming more important, reflecting a trend towards value-conscious online spending.
  • Social commerce expansion: The explosive growth of social commerce, driven by platforms like TikTok Shop and Instagram Shopping, underscores the rising importance of social media in ecommerce. Social platforms are becoming significant retail channels.

These trends show a broader movement towards creating more integrated, personalized, and efficient customer experiences in ecommerce.

As we move forward, expect these trends to continue shaping the ecommerce landscape, driving innovation, and improving how businesses interact with customers.

11 Key Features of Ecommerce CRM Software

Ecommerce CRM systems are designed to help online businesses manage customer interactions, sales, and marketing efforts more effectively. Here are some key features:

  1. Customer data management: Centralizes customer data, including contact information, purchase history, preferences, and interactions across multiple channels, enabling personalized customer engagement.
  2. Segmentation and targeting: Allows businesses to segment customers into different groups based on various criteria (e.g., purchasing behavior, demographics) to tailor marketing efforts and improve targeting.
  3. Sales tracking and management: Tracks customer purchases, order history, and browsing behavior to provide insights into sales trends and help businesses manage their sales pipeline more efficiently.
  4. Marketing automation: Automates repetitive tasks such as email marketing, social media posts, and other marketing campaigns, allowing for personalized communication based on customer behavior and preferences.
  5. Customer service and support: Integrates customer support tools, including live chat, email, and ticketing systems, to provide timely and effective customer service and support.
  6. Analytics and reporting: Offers detailed analytics and reporting tools to track key performance indicators (KPIs), customer engagement metrics, sales effectiveness, and campaign performance, enabling data-driven decision-making.
  7. Multi-channel management: Manages customer interactions across multiple channels (e.g., web, email, social media, mobile) in a unified manner, ensuring a consistent and seamless customer experience.
  8. Customer loyalty and retention: Supports loyalty programs, rewards, and other strategies aimed at increasing customer retention and encouraging repeat business.
  9. Social media integration: Integrates with social media platforms to monitor brand mentions, engage with customers, and leverage social channels for marketing and customer service.
  10. Personalization: Leverages customer data to personalize the shopping experience, including product recommendations, targeted promotions, and personalized communications, to enhance customer satisfaction and increase sales.
  11. Compliance and security: Ensures the security of customer data and compliance with data protection regulations (e.g., GDPR) through robust data management and security measures.

Ecommerce CRM systems are crucial for online businesses looking to enhance customer relationships, increase sales, and improve operational efficiency by providing comprehensive tools to manage customer interactions and data across the entire customer lifecycle.

5 Biggest Benefits of Ecommerce CRMs

Ecommerce CRM software plays a crucial role in modern online retail operations, providing tools and insights necessary for enhancing customer relationships and driving business growth.

Here are some key benefits:

  1. Enhanced customer insights: Gain a deep understanding of customer behaviors and preferences. Ecommerce CRM software aggregates and analyzes customer data. This allows businesses to tailor their marketing and product offerings to meet the needs and wants of their target audience.
  2. Personalized marketing campaigns: Deliver tailored marketing messages to different segments. Utilizing the detailed customer profiles created by ecommerce CRM, businesses can craft personalized marketing communications, increasing engagement rates and conversion opportunities.
  3. Improved customer service: Streamline customer support and enhance satisfaction. With immediate access to customer history and preferences, support teams can provide more accurate, personalized assistance, leading to higher satisfaction levels and customer loyalty.
  4. Increased sales opportunities: Identify upselling and cross-selling opportunities. By understanding customer purchasing habits and preferences, ecommerce CRM enables businesses to make targeted product recommendations, boosting average order values and revenue.
  5. Efficient operations: Automate and optimize sales and marketing processes. Ecommerce CRMs streamline operations by automating repetitive tasks. This allows brands to focus on strategy and decision-making, leading to improved productivity and cost savings.

Ecommerce CRM software stands as a pivotal tool for businesses aiming to thrive in the competitive online marketplace.

By adopting such a system, companies can not only understand and serve their customers better but also optimize their internal operations, paving the way for sustained growth and success.

Cost & Pricing for Ecommerce CRMs

Ecommerce CRMs offer various pricing plans to suit businesses of all sizes. Here’s a detailed breakdown:

Plan TypeAverage PriceCommon FeaturesBest For
Free$0Basic contact management, limited email marketing, basic reportingStartups and small businesses testing CRM solutions
Basic$10 - $30/user/monthContact management, basic reporting, email marketing integration, limited automationSmall businesses needing essential CRM features
Professional$50 - $100/user/monthAdvanced analytics, customizable dashboards, marketing automation, CRM integrationGrowing businesses requiring robust functionality
Enterprise$150 - $250/user/monthCustom development, dedicated support, advanced security features, unlimited automationLarge enterprises with complex needs and high customization

When choosing an ecommerce CRM plan, consider the size of your business, your specific needs, and future growth projections.

Evaluate the balance between the cost of the plan and the value it brings to your business.

Ecommerce CRM FAQs

Here are a few of the most common questions about using ecommerce CRM tools, in case you still had lingering questions.

Is Shopify a CRM?

Yes and no. Shopify definitely has tools for CRM for ecommerce.

While its primary function is the selling of products and maintenance of an ecommerce webpage, it offers plenty of options for CRM and customer data collection. Additionally, you can purchase CRM apps and add-ons to further amplify Shopify’s capabilities.

How do ecommerce CRMs handle customer data privacy?

Ecommerce CRMs prioritize customer data privacy by implementing strict data management policies and encryption techniques to protect personal information.

They comply with international data protection regulations like GDPR by offering features like consent management, data anonymization, and secure data storage and transfer mechanisms.

This ensures that customer data is handled responsibly and transparently, fostering trust between ecommerce businesses and their customers.

Can ecommerce CRM platforms integrate with social media channels?

Yes, ecommerce CRM platforms can integrate with social media channels to provide a unified view of customer interactions across various platforms.

This integration enables businesses to track customer engagement, respond to inquiries, and manage social media campaigns directly from the CRM.

Such capabilities enhance customer service and marketing efforts, making it easier to connect with customers where they spend a significant amount of their online time.

How do CRMs facilitate omnichannel customer experiences?

CRMs facilitate omnichannel commerce customer experiences by centralizing customer data from multiple touchpoints, including online stores, social media, email, and offline interactions.

This integration allows businesses to provide a seamless and consistent customer experience across all channels. By having access to a comprehensive view of customer interactions, companies can personalize communication and ensure that customers receive the same high level of service no matter how they choose to engage.

What kind of analytics and reporting capabilities do these CRMs offer?

Ecommerce CRMs offer robust ecommerce analytics and reporting capabilities that allow businesses to track key performance indicators (KPIs) like customer acquisition costs, lifetime value, conversion rates, and sales trends.

These tools provide insights into customer behavior, campaign effectiveness, and overall business performance, enabling data-driven decision-making. Advanced CRMs also offer predictive analytics to forecast sales trends and identify potential opportunities for growth.

Can ecommerce CRMs automate customer service processes?

Ecommerce CRMs can automate various customer service processes, such as ticket routing, response templates, and follow-up emails. This automation helps in efficiently managing customer inquiries and issues, reducing response times, and ensuring consistent communication. By automating routine tasks, customer service teams can focus more on complex issues and personalized customer interactions, improving overall customer satisfaction.

Additional Relationship Software Reviews

If you're looking for additional relationship management tools, I suggest checking out these other software reviews:

If you still haven't found what you're looking for here, check out these related ecommerce tools that we've tested and evaluated.

Know Your Customer, Grow Your Brand

If you don't understand what your customers want, how can you expect to keep them around? Ecommerce CRMs enable you to predict what they want and deliver it.

It translates to happier customers, smoother workflows, and increased sales. Sounds peachy, yeah?

You should now have everything you need to pick the best CRM for your brand. Glad to be of service.

Don't forget to subscribe to The Ecomm Manager newsletter for more marketing tips, roundups, and reviews.

Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.