This article will help you quickly compare and evaluate the best content marketing platforms and other online marketing platforms.
Marketing is tough. Between “going viral”, navigating influencers, and simply promoting your content, there’s a lot going on. The digital landscape is always changing and marketers suddenly need to become “experts” on so many different platforms and best practices. Luckily, there is software meant specifically to help lessen that burden. The below content marketing tools comparison is meant to help you figure out which is right for you.
In this post, I’ll provide a list of content marketing platforms that you can use for building your social media and search engine ranking material. I will also give brief summaries of the marketing management software so that you know what you are in for if you decide to buy it.
What Is A Content Marketing Platform?
Content marketing platforms (CMPs) are digital tools that help creators generate awareness and interest, sales leads, and ultimately revenue from their online content. There are vast numbers of CMPs to choose from with software focusing on writing, graphics, paid promotion, partner promotion, keywords and SEO, content distribution platforms, and more.
Prices of CMP vary depending on whether you are looking at a publishing tool, advertising dollars spent, partner/influencer deals, and so on. The length and complexity of the content may also change what you pay. For example, content optimization may cost around $75-$200 per item. Distribution and promotion may cost $75-150/hour. And your advertising budget will cost however much you are willing to spend.
Features of CMP software may include:
Content marketing automation
Asset storage or generation
And so on..
The Best Online Content Marketing List
Here’s a shortlist of the top marketing platforms: