10 Best Content Marketing Platforms In 2020

This article will help you quickly compare and evaluate the best content marketing platforms and other online marketing platforms.

Marketing is tough. Between “going viral”, navigating influencers, and simply promoting your content, there’s a lot going on. The digital landscape is always changing and marketers suddenly need to become “experts” on so many different platforms and best practices. Luckily, there is software meant specifically to help lessen that burden. The below content marketing tools comparison is meant to help you figure out which is right for you.

In this post, I’ll provide a list of content marketing platforms that you can use for building your social media and search engine ranking material. I will also give brief summaries of the marketing management software so that you know what you are in for if you decide to buy it.

What Is A Content Marketing Platform?

Content marketing platforms (CMPs) are digital tools that help creators generate awareness and interest, sales leads, and ultimately revenue from their online content. There are vast numbers of CMPs to choose from with software focusing on writing, graphics, paid promotion, partner promotion, keywords and SEO, content distribution platforms, and more.

Prices of CMP vary depending on whether you are looking at a publishing tool, advertising dollars spent, partner/influencer deals, and so on. The length and complexity of the content may also change what you pay. For example, content optimization may cost around $75-$200 per item. Distribution and promotion may cost $75-150/hour. And your advertising budget will cost however much you are willing to spend.

Features of CMP software may include:

  • Content marketing automation
  • Idea generation
  • Asset storage or generation
  • Editing suggestions
  • Graphics creation
  • Multi-platform distribution
  • Influencer targeting
  • PR research/outreach
  • SEO/keyword help
  • Competitor analysis
  • And so on..

The Best Online Content Marketing List

Here’s a shortlist of the top marketing platforms:

  1. Hubspot
  2. Stackla
  3. Zerys
  4. Ceros
  5. ContentStudio
  6. Percolate
  7. Joomag
  8. Mintent
  9. DivvyHQ
  10. Contently

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Overviews Of The Best Marketing Platforms

Here’s a brief description of each of the content platforms that are featured on this top 10 list.

1. Hubspot – Drag-and-drop landing pages and email templates, real-time SEO suggestions, social media promotion, and A/B testing help.

Hubspot - Content Marketing Software - screenshot
The Playbook gives a detailed description of the content plan.

2. Stackla – An AI-powered user-generated-content platform with digital out-of-home ads, click-through shoppables, and visual assets storage.

Stackla - Content Marketing Software - screenshot
View your Content and Widgets on the Dashboard.

3. Zerys – A blogging and video marketing solution with SEO research and a per-document cost system so you only pay for what you create.

Zerys - Content Marketing Software - screenshot
Keep track of your projects, writers, funds, and alerts.

4. Ceros – An experiential content machine that doesn’t require coding to create products with interactions, animations, and embedded media.

Ceros - Content Marketing Software - screenshot
Carry out visual content marketing campaigns by easily designing visual content with drag-and-drop.

5. ContentStudio – A content discovery, planning, publishing, and analytics tool with features like a Multi-Channel Composer and Automation Recipes.

ContentStudio - Content Marketing Software - screenshot
Get an overview of your content in one place.

6. Percolate – Manage the operations of enterprise content marketing, from strategy and planning through development and execution.

Percolate - Content Marketing Software - screenshot
See what content is queued, approved, or needs review.

7. Joomag – A digital publishing platform with interactive content creation, multi-channel distribution, performance tracking, and monetization.

Joomag - Content Marketing Software - screenshot
Visual design functionality with section notes.

8. Mintent – Content marketing platform and analytics with features like persona creation, an idea bank, sortable calendar lists, and approvals.

Mintent - Content Marketing Software - screenshot
Store and sort your assets in one panel.

9. DivvyHQ – A content planning and workflow automation engine with team collaboration tools, project management, and social media analytics.

DivvyHQ - Content Marketing Software - screenshot
Recent Activity appears next to content alerts.

10. Contently – A enterprise content marketing platform, creative network, and strategy services with accolades from Gartner Magic Quadrant.

Contently - Content Marketing Software - screenshot
Marketing content with built-in analytics.

Other Content Marketing Tools

Here are a few more that didn’t make the top list. If your content marketing agency needs additional suggestions for digital marketing platforms, check these out.

A few more content marketing platforms

Looking for a different digital content platform? Here are a few more options. Think of them as runners up. They’re great, even if not top 10, and they might be just what you’re looking for.

  1. Skyword – Create, distribute, and measure quality content.
  2. GrowthHackers Workflow – Plan, manage, collaborate, publish content.
  3. Uberfip – Create personalized content destinations.
  4. Bynder – Digital marketing asset management.
  5. Knotch – Data-driven content intelligence platform.
  6. Cronycle – Discover, curate, and collaborate on producing content.

Discover what to write about

These tools help pinpoint what is trending and how you can capitalize on popular events, keywords, names, and other happenings. Be in the loop—and then talk about it.

  1. UContent  – Helps distribute relevant third-party content.
  2. BuzzSumo  – Marketing AI to identify relevant influencers.
  3. Percolate – Systemize the marketing supply chain to create faster.
  4. SEMrush  – An expert in SEO tools for your content.
  5. Ahrefs – Learn how to emulate competitors who rank high.

Plan your stories

Even the top content marketing platforms can’t help you if you are all out of ideas. Sometimes we just need a brainstorming session or a writing prompt to get us started. These tools will help.

  1. Portent’s Idea Generator – Enter a subject and get a snappy 4-part headline.
  2. Airtable – A spreadsheet-database for planning content.
  3. StoryChief – A collaboration tool for SEO blogs and social posts.
  4. Monday.com – A full project marketing suite for content creation.

Write your content

This content software is focused on taking your ideas and polishing them so that they are the best that they can be. Grammar, business, tone—no problem!

  1. vWriter.com – Plugin RSS feeds from content sites all over the web.
  2. Hemingway – Tighten up your writing with removal suggestions.
  3. Content Snare – Content workshops, video series, templates, and more.
  4. GatherContent – Unify content creation, workflow, and collaboration.
  5. ContentSnare – Collect content and files without email.
  6. Grammarly – Correct grammar, spelling, and readability with AI suggestions.
  7. Curata – Discover, curate, and share relevant content.
  8. Scoop – Research and publish the best content.
  9. Rockcontent – Solutions, talent network, and creative services.

Promote your content

Content won’t help you if nobody sees it. That’s why tools like these that specialize in promotion, sharing, and advertising are an important cog in your marketing machine.

  1. AgoraPulse – Schedule your content, get reports, and engage followers.
  2. CoSchedule – A family of Agile marketing products.
  3. HootSuite – Find, schedule, manage, and report on social media content.
  4. SocialBee – Automate your social media posting and find your best evergreen content.
  5. Later – Visually plan, schedule, and analyze posts for Instagram, Facebook, and Twitter.
  6. Sprout Social – Uncover trends and actionable insights from social data.
  7. Falcon – Create paid and organic posts for all your social networks.
  8. Loomly – Provides you with optimization tips when you create your posts.
  9. Zoho Social – Schedule unlimited posts and create custom reports.
  10. Autopilot – -Marketing automation software made visual.
  11. Freshmarketer – Nurture your customer relationships with email marketing.
  12. Outbrain – Manage and monetize content by personalizing the editorial experience.

Outreach to get others to promote your content

Marketers: You’re not in this alone! There are other teams and individuals who would happily share or swap content to amplify your brand and theirs. These tools will help you network.

  1. ShareIt – Search and share the latest articles on any topic.
  2. Social Animal – Find and analyze top-performing content for any topic or competitor.
  3. NinjaOutreach – Filter through millions of influencers’ insights for the right fit.
  4. Lemlist – Ready to use cold email templates with drag-and-drop.
  5. Pitchbox – Influencer outreach and content marketing platform.
  6. JustReachOut – Find the most relevant journalists and press opportunities.
  7. Muck Rack – Easily search for journalists and monitor news.
  8. One Pitch – Easy-to-use pitch templates for verified media contacts.
  9. Prowly – Find relevant journalists, tailored to your industry and location.
  10. Buzzstream – Research influencers, manage relationships, and conduct outreach.

Analytics to see how your content is performing

You’ve created, posted, shared, promoted your content. But how do you know if all of your efforts were successful? These analytics apps will help track traffic and revenue.

  1. YouScan – Analyze texts and visuals on social media.
  2. PathFactory – Create micro-personalized content journeys.
  3. Crazyegg – Improve what’s working, fix what isn’t, and test new ideas.
  4. Hotjar – Heatmaps, records, and conversion funnels.
  5. VWO – Discover insights, test ideas, and improve engagement.
  6. Serpworx – Over 31 SEO metrics with minimal menuing.

What Do You Think About The Above Digital Marketing Software?

Have you tried out any content platforms listed above? Are there any content publishing platforms that you think we are missing from this list?

Do you use any automated content creation tools, or are you still working all hands-on?

Let me know in the comment section.

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