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10 Best Marketing Resource Management Software of 2022

The Best MRM Software List

Here’s a shortlist of the best MRM software:

  1. Frontify

    Best for cloud-based style guide templates

  2. Canto

    Best user-friendly MRM software

  3. Pimcore

    Best open source MRM software

  4. IntelligenceBank

    Best for advanced search & filtering of media

  5. Lucidea

    Best for museum & archive asset collection management

  6. ResourceSpace

    Best free marketing resource management

  7. Bright

    Best MRM for startups and agencies

  8. Percolate

    Best MRM software for enterprises

  9. OpenAsset

    Best for architecture & construction MRM

  10. OnTrack Workflow

    Best for localizing & personalizing content

This article will help you quickly compare and evaluate the best MRM software and other marketing resource management tools.

MRM (marketing resource management) software is useful for marketing teams who need a central, shareable, and searchable database for all of their media assets.

Marketing teams and agencies also use resource management software to schedule projects, track hours, and allocate resources like people, equipment, and rooms.

However, in this post, I review MRM tools that are like asset managers. These marketing asset management tools are designed to help you organize, share, and collaborate on media such as stock photos, images, documents, and brand guidelines.

If you’re looking for resource management software instead, I’ll point you towards this great review of the best resource management tools.

MRM Software Comparison Criteria

What are we looking for when we select MRM software for review? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): Is it clean and attractive?
  2. Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? 
  3. Features & Functionality: 
    1. Creative Approvals & Review
    2. Advanced Search & Filter
    3. Enforced File Naming Convention
    4. Flexible Storage Capacity
  4. Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  5. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?

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Overviews Of The Best MRM Software

Here’s a brief description of each of the MRM software that are featured on this top 10 list. 

The Best MRM Software Summary Table

Tool Free Option Price
1
Frontify

Best for cloud-based style guide templates

Not available

Pricing is available upon request Visit Website
2
Canto

Best user-friendly MRM software

15 days free trial

Pricing upon request Visit Website
3
Pimcore

Best open source MRM software

3-month trial at cost

Pricing available upon request Visit Website
4
IntelligenceBank

Best for advanced search & filtering of media

Not available

Pricing upon request Visit Website
5
Lucidea

Best for museum & archive asset collection management

Not available

Visit Website
6
ResourceSpace

Best free marketing resource management

Not available

From $332/month Visit Website
7
Bright

Best MRM for startups and agencies

Not available

Visit Website
8
Percolate

Best MRM software for enterprises

Not available

Pricing upon request Visit Website
9
OpenAsset

Best for architecture & construction MRM

Not available

Visit Website
10
OnTrack Workflow

Best for localizing & personalizing content

Not available

Visit Website

Need expert help selecting the right Project Resource Management Software?

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It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Other Options

Here are a few more that didn’t make the top list. If you need additional suggestions for handy MRM software, check these out.

  1. MediaValet
  2. Beam
  3. Bynder
  4. Marvia
  5. Brandfolder

Any Other Software For This List?

Does your team use any of these solutions? If so, how are they? Have you tried any other marketing resource management tools that are not listed in this article? Let The Ecomm Manager know about it in the comments below.

If you're looking for other specific marketing tools, I suggest checking out:

MRM Software FAQs

Here are a few of the most common questions I come across when people ask me about using MRM software tools:

What Do You Think?

Have you tried out any MRM software listed above? Share your experience with these tools in the comments below.

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By Finn Bartram

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