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10 Best Marketing Automation Software for Ecommerce in 2023

Best Marketing Automation Software for Ecommerce Shortlist

Here’s the shortlist of the best ecommerce marketing automation tools that I’ll cover in this article, with detailed summaries below:

  1. HubSpot Marketing

    Best marketing automation software for large marketing teams or enterprise organizations

  2. ActiveCampaign

    Best marketing automation software for lifecycle marketing

  3. SendinBlue

    Best marketing automation software for targeted communication

  4. Ortto

    Best marketing automation software for attribution reporting

  5. Drip

    Best marketing automation software for dynamic audience segmentation

  6. MailChimp

    Best marketing automation software for new business owners

  7. GetResponse

    Best marketing automation software for small businesses

  8. Keap

    Best marketing automation software for simple pipeline creation

  9. Act-On

    Best marketing automation software for small marketing teams

  10. Constant Contact

    Best marketing automation software for ecommerce event marketing

Marketing automation software helps ecommerce businesses attract and retain more customers. These solutions enable you to create personalized shopping experiences for your customers, increasing their satisfaction and loyalty toward your brand. 

Read my review to discover the best marketing automation software for ecommerce you can use today. My review includes a short description and a snapshot of each solution that made the list, along with a comparison chart so you can quickly identify the best tool for your needs.

How I Selected the Best Ecommerce Marketing Automation Software

Perhaps you're wondering how I selected the best marketing automation software for ecommerce for this list? To develop this top 10 list, I initially evaluated a wide range of ecommerce marketing automation software with positive user ratings.

For the next step, I compared each software using the selection criteria below to see how each system stacked up against the next one. I also drew on my previous experience using automation software to pinpoint the features that add a lot of value.

If you have general questions about ecommerce marketing automation tools or how to pick the best option for your organization, take a look at my People Also Ask section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

Here’s a short summary of the main criteria I used to develop my list of the best ecommerce marketing automation software for this article:

Audience segmentation 

Marketing automation cannot produce results without audience segmentation because your prospects and customers are in different stages of awareness, so you should address them accordingly. 

Templates

Designing emails and/or landing pages from scratch is time-consuming, so I selected automation software that offers a variety of templates to choose from. 

Multi-channel marketing 

Even though each ecommerce business has one channel that earns more than others, the reality is that you cannot focus on a single channel in today’s crowded business environment. That’s why I selected tools that allow you to automate marketing activities across multiple channels. 

Software integrations 

Unfortunately, there’s no such thing as a marketing tool that does it all. As a result, your marketing automation software should integrate with the rest of the marketing apps you use on a daily basis. 

Pricing

Marketing automation software helps you put your sales funnels on autopilot, so they’re priced accordingly. I selected tools that offer a good value for their cost. 

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Overviews of the 10 Best Marketing Automation Software for Ecommerce

Here’s a brief description of each marketing automation software for ecommerce that showcases each software’s best use case, their noteworthy features, and some pros & cons. I’ve also included screenshots to give you a snapshot of their user interface too. 

1

HubSpot Marketing

Best marketing automation software for large marketing teams or enterprise organizations

HubSpot is a CRM platform with the necessary software, integrations, and resources to connect the customer service, sales, content management, and marketing aspects of a business. Their HubSpot Marketing Hub is a powerful product, including numerous marketing automation features that can help companies with their campaigns.

Why I picked HubSpot Marketing: Their automation tools allow you to produce marketing campaigns using real-time data gathered from customers who go through established automated workflows. You can use intuitive visual workflows and bot builders to automate emails and forms, and create robust automated campaigns through email, chat, and ads. Additionally, you'll gain access to HubSpot’s wide library of integrations to extend your campaigns across different channels.

Automating marketing campaigns through HubSpot will help you quickly move prospects down the marketing funnel, leading to more conversions. Their no-code visual editor simplifies the process, giving you tools to easily envision and create sophisticated and targeted workflows. In addition to marketing, you can also use the platform to automate other tasks, including setting up webhooks, scoring leads, rotating leads to sales, and managing data.

HubSpot Marketing Standout Features and Integrations

Features include automated workflow tools, integrated forms, landing pages, email automations, social media integrations, SEO tools, and attribution reporting.

Integrations include popular eCommerce platforms like BigCommerce, Magento, Shopify, Stripe, and WooCommerce, as well as with CRM platforms like Salesforce and Microsoft Dynamics CRM.

30-day trial + free plan available

From $50/month

Pros

  • Up to 1,000 automation workflows (Enterprise plan)
  • Some features are available for free
  • Industry leader in the marketing software space

Cons

  • Numerous features can take some time to master
  • Pricing structure for multiple products is a bit complex
2

ActiveCampaign

Best marketing automation software for lifecycle marketing

ActiveCampaign is a marketing automation tool that helps businesses win more repeat customers with drip campaigns. 

Why I picked ActiveCampaign: ActiveCampaign is a top-rated marketing hub that enables companies to plan and execute complex marketing campaigns that rely on customer data. The solution makes it easy to customize each campaign based on customer behavior, allowing you to replicate a one-on-one shopping experience for each user in your contact list. 

ActiveCampaign helps you gain more returning customers with personalization. The software enables you to move prospects through the awareness stages and send them upselling or cross-selling communications based on their behavior. 

ActiveCampaign Standout Features and Integrations

Features include welcome emails, abandoned cart reminders, cross-sell emails, list segmentation, drag-and-drop automation workflows, CRM software, contact management, lead scoring, and forms & surveys creation. 

Integrations include BigCommerce, Calendly, Magento Commerce, PayPal, Shopify, Stripe, Square, Typeform, WooCommerce, WordPress, and others.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 9483

14-day free trial

From $39/month

Pros

  • Out-of-the-box automation templates
  • Simple to create branded email templates
  • Easy to set up powerful automations

Cons

  • Has a bit of a learning curve for beginners
  • Customizing an email’s design can sometimes be difficult
3

SendinBlue

Best marketing automation software for targeted communication

Sendinblue is a marketing automation tool that enables companies to segment their lists and target them with relevant communications. 

Why I picked Sendinblue: Sendinblue helps you break down your contact list using advanced filters. You can create custom automated workflows for each customer segment, so you can target each segment with relevant messages. 

Sendinblue enables you to engage your customers via website chat, email marketing, or SMS marketing. You can also create targeted user experiences with dedicated landing pages for each customer segment. The software also enables you to export your contact lists to social media ad accounts, so you can include them in your retargeting campaigns. 

Sendinblue Standout Features and Integrations

Features include contact segmentation, marketing automation, retargeting, CRM, A/B testing, landing page creation, forms & surveys, and email heatmap functionality. 

Integrations include BigCommerce, Elementor, LeadSync, Magento, Microsoft Dynamics, PrestaShop, Shopify, Thrive Leads, WordPress, and others. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 1436

Freemium version available

From $25/month

Pros

  • No limit to subscriber database
  • Straightforward onboarding
  • Easy to customize emails

Cons

  • Advanced tutorials can be difficult to find
  • Automating a drip marketing campaign is not very intuitive
4

Ortto

Best marketing automation software for attribution reporting

Ortto is a marketing automation solution that helps ecommerce businesses understand which marketing channels works best for them with detailed attribution reporting. 

Why I picked Ortto: Ortto is a platform that connects to all your work tools through native or third-party integrations. The software pulls data from all your tools to create detailed reports on your marketing activities and their results. This helps you understand what works and why, so you can redistribute your budget and improve your results. 

Once you understand your data, you can use Ortto to make the most out of it. The software uses all the information at its disposal to create audience segments. You can use these segments to create tailored customer journeys and place the right message in front of your target audience, no matter which lifecycle stage they’re in. 

Ortto Standout Features and Integrations

Features include SMS marketing, popups, surveys & forms, in-app nudges, analytics and reporting, email marketing, email templates, multilingual marketing, and customer journey templates.

Integrations include Calendly, Facebook, Google Workspace, Livechat, Pipedrive, Salesforce, Stripe, Zendesk, and others. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 404

14-day free trial

From $99/month

Pros

  • Enables you to track KPIs across multiple platforms
  • UI is easy to navigate and understand
  • Great attribution functionality

Cons

  • No possibility to delete creates audiences in bulk
  • Platform can slow down when processing large sets of data
5

Drip

Best marketing automation software for dynamic audience segmentation

Drip is a marketing automation platform that helps you improve your marketing efforts with dynamic audience segmentation. 

Why I picked Drip: Drip enables you to improve the customer experience your ecommerce website offers with personalization. The software helps you dive deep into your contact list and segment your list based on previous customer interactions, order history, and user behavior. 

Drip updates your customer segments in real-time, so every customer interaction is accounted for when you create a new email list. This allows you to send highly relevant emails to every contact, increasing customer satisfaction. 

Drip Standout Features and Integrations

Features include A/B tests, lead nurturing, lead management, omnichannel communication, multi-step surveys, and post-purchase workflows. 

Integrations include BigCommerce, Box, ClickFunnels, Hootsuite, HubSpot Marketing Hub, Magento, Shopify, Typeform, WooCommerce, and others.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4 448

14-day free trial

From $39/month

Pros

  • Great reporting features
  • Campaign duplication feature helps you save time
  • Excellent list segmentation options

Cons

  • UI takes some getting used to
  • Has a learning curve, especially for beginners
6

MailChimp

Best marketing automation software for new business owners

Mailchimp is a marketing automation software that helps new entrepreneurs set up their email campaigns so they can start attracting new subscribers and build their contact lists.  

Why I picked Mailchimp: Mailchimp is the most popular email marketing tool of all time. The tool’s generous free plan makes it the top choice for startups and SMBs, and its easy-to-use marketing automation features help business owners who are not familiar with digital marketing deploy campaigns without previous experience. 

Even though most people know Mailchimp as an email marketing platform, the tool is now a proper marketing automation software, allowing you to build custom purchasing paths, segment users based on their activity, and retarget them with pay-per-click (PPC) ads. 

Mailchimp Standout Features and Integrations

Features include welcome sequences, abandoned cart reminders, user tagging, email templates, surveys, cross-selling automation, and A/B testing. 

Integrations include Adobe Commerce, Google Analytics, Instagram, Salesforce, Shopify, Squarespace, QuickBooks, WordPress, and others. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 12006

Freemium version available

From $13/month

Pros

  • Excellent deliverability
  • Simple interface that’s friendly toward beginners
  • Good variety of email templates

Cons

  • Analytics could be more granular
  • List segmentation could be better
7

GetResponse

Best marketing automation software for small businesses

GetResponse is a marketing automation software that has been helping small businesses grow with out-of-the-box solutions for over 20 years. 

Why I picked GetResponse: GetResponse is a great tool for small businesses because it offers everything you need to start advertising your products. The software enables you to create a nice-looking website from scratch without writing code. You can integrate the website with popular ecommerce marketplaces or shopping carts, and you can use GetResponse’s marketing tools to grow it. 

GetResponse offers pre-built workflows you can use to deploy automated marketing campaigns. The workflows are designed to capture leads, segment them according to predefined characteristics, and nurture them with relevant offers. 

GetResponse Standout Features and Integrations

Features include website builder, email autoresponders, landing pages, list segmentation, email templates, a free image library, analytics, and reporting. 

Integrations include BigCommerce, Google Ads, Google Analytics, Magento, Mixpanel, PrestaShop, Salesforce, Shopify, WordPress, and others.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2 817

Freemium version available

From $19/month

Pros

  • Proactive customer support team
  • Good variety of website and landing page templates
  • Easy to create branded email templates you can reuse

Cons

  • Customer segmentation takes some getting used to
  • Some landing pages can load slowly on mobile devices, which can affect your SEO score
8

Keap

Best marketing automation software for simple pipeline creation

Keap (formerly known as Infusionsoft) is a marketing automation tool that enables you to create multiple pipelines so you can qualify leads for your sales team. 

Why I picked Keap: Keap helps you build pipelines with pre-made templates. The software’s visual automation builder enables you to combine multiple tools to create complex automations. This helps you save time by skipping over repetitive tasks or marketing processes, such as tagging and segmenting your contact list. It also allows you to create predictable pipelines and nurture sequences too. 

Keap helps you retain more customers with automated emails and newsletters. The tool allows you to set up post-purchase follow-ups to increase customer satisfaction, and it enriches your contact list based on user behavior.  

Keap Standout Features and Integrations

Features include automated follow-ups, CRM, appointment booking, sales nurturing, a visual automation builder, personalization triggers, and advanced analytics. 

Integrations include AdEspresso, BigCommerce, Google Workspace, Instapage, Microsoft Outlook, PayPal, QuickBooks Online, Xero, WooCommerce, and others. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2 1472

14-day free trial

From $169/month

Pros

  • Enables you to create complex email marketing funnels
  • Straightforward social media management tools
  • Helps you deliver relevant content to each pipeline

Cons

  • UI could be simpler
  • Has a learning curve
9

Act-On

Best marketing automation software for small marketing teams

Act-On is a marketing automation platform that helps small marketing teams execute complex strategies for their ecommerce brands. 

Why I picked Act-On: Act-On is a platform that helps teams perform a variety of marketing tasks in order to produce results for their websites. The software offers native integrations with popular MarTech tools, and pulls data from those tools so marketers can make data-driven decisions about their campaigns. 

Act-On allows marketers to create multi-channel shopping experiences for their customers. The software enables marketing professionals to enrich their email templates with dynamic content and personalize them based on user activity, so they feel personal to the recipient. 

Act-On Standout Features and Integrations

Features include website building, landing page creation and optimization, contact list segmentation, lead scoring, CRM integration, account-based marketing functionalities, and forms.

Integrations include GoToWebinar, Microsoft Dynamics, Oracle Netsuite, Salesforce, Sugar CRM, Zendesk Sell, Zoom, and others. 

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1 941

Free demo available

From $900/month

Pros

  • Dedicated support representatives
  • Comprehensive training materials
  • Good attribution capabilities

Cons

  • Some email templates can be difficult to customize
  • Has a learning curve
10

Constant Contact

Best marketing automation software for ecommerce event marketing

Constant Contact is a marketing automation platform that helps companies organize ecommerce events. 

Why I picked Constant Contact: Constant Contact is the ideal solution for ecommerce businesses who rely on events to launch new products. The software’s campaign management features enable you to promote your event on social media, track your attendees across different platforms, sell tickets, and automate your communications. 

Constant Contact enables you to build relationships with your event attendees. The tool helps you connect with your audience on social media and via email, so you can keep in touch long after your event is finished. 

Constant Contact Standout Features and Integrations

Features include event marketing, landing pages, A/B testing, SMS marketing, a mobile app, and social media marketing.  

Integrations include BigCommerce, Canva, Etsy, Eventbrite, Google Ads, Salesforce, Shopify, SurveyMonkey, Vimeo, WooCommerce, WordPress, and others.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4 4851

60-day free trial

From $9.99/month

Pros

  • Enables you to promote your event on multiple social media platforms at the same time
  • Good variety of templates
  • Visual landing page and email builder

Cons

  • Reports could be more granular
  • Changing one element in the landing pages can affect other elements, which can be time-consuming

The 10 Best Marketing Automation Software for Ecommerce Comparison Chart

This comparison chart summarizes basic details about each of my top marketing automation software systems for ecommerce. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget.

Tool Free Option Price
1
HubSpot Marketing

Best marketing automation software for large marketing teams or enterprise organizations

30-day trial + free plan available

From $50/month Visit Website
2
ActiveCampaign

Best marketing automation software for lifecycle marketing

14-day free trial

From $39/month Visit Website
3
SendinBlue

Best marketing automation software for targeted communication

Freemium version available

From $25/month Visit Website
4
Ortto

Best marketing automation software for attribution reporting

14-day free trial

From $99/month Visit Website
5
Drip

Best marketing automation software for dynamic audience segmentation

14-day free trial

From $39/month Visit Website
6
MailChimp

Best marketing automation software for new business owners

Freemium version available

From $13/month Visit Website
7
GetResponse

Best marketing automation software for small businesses

Freemium version available

From $19/month Visit Website
8
Keap

Best marketing automation software for simple pipeline creation

14-day free trial

From $169/month Visit Website
9
Act-On

Best marketing automation software for small marketing teams

Free demo available

From $900/month Visit Website
10
Constant Contact

Best marketing automation software for ecommerce event marketing

60-day free trial

From $9.99/month Visit Website

Other Options

Here are a few more worthwhile options that didn’t make the best marketing automation software for ecommerce list:

  1. Rejoiner

    Best marketing automation software for increased customer lifetime value

  2. Klaviyo

    Best marketing automation software for direct-to-customer brands

  3. Omnisend

    Best marketing automation software for SMS marketing

  4. Braze

    Best marketing automation software for consumer-centric interactions

  5. Emarsys

    Best marketing automation software for out-of-the-box automations

  6. Listrak

    Best marketing automation software for AI-driven campaigns

  7. Shopify Flow

    Best marketing automation software for Shopify users

  8. Dotdigital

    Best marketing automation software for contact scoring

  9. Oracle Eloqua Marketing Automation

    Best marketing automation software for account-based marketing

  10. Marketo Engage

    Best marketing automation software for account-based marketing

People Also Ask

Have additional questions about marketing automation software? No worries, I’ve got your back. 

What is marketing automation software?

Marketing automation software is a type of tool that helps you automate tasks commonly associated with marketing campaigns, such as email marketing, lead generation, campaign management, social media advertising, and more. 

What does marketing automation software do? 

Marketing automation software helps you attract and retain more clients with less effort. The end goal of using marketing automation software is to increase your profits without increasing your workload.  

How will marketing automation software benefit my ecommerce business?

Marketing automation software offers multiple benefits, such as increased marketing efficiency, better customer engagement, increased customer lifetime value, and increased profits. 

As Yasin Altaf, Executive Director of GoodCare Software, said

“As an online business, staying in consistent contact with your target audience is the basis of your success. Automation software for email campaigns can send out information for promotional or retentional purposes or as soft reminders to lost customers or for abandoned carts. Businesses can also boost cross-selling and up sales by offering bundled packages or product suggestions based on learned user behavior. Lastly, AI marketing automation software can be used to gather leads for specially created landing pages.”

More Ecommerce Resources

Marketing automation software can take your business to the next level. Here are some other top-notch resources if you want to learn more about growing your ecommerce business:

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By Francois Marchand

I’m Francois Marchand, content strategist and editor. I've worked in marketing, journalism, and communications for 20 years. I've been in charge of creating and managing content at Postmedia, Vancouver Film School, and Unbounce. I love helping business leaders, content creators, and marketers of all stripes grow their skillsets and knowledge base to stay ahead of the competition.

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