- 1. Salesforce Pardot — Best for creating dynamic, personalized campaigns
- 2. HubSpot Marketing — Best marketing automation software for large marketing teams or enterprise organizations
- 3. Omnisend — Best marketing automation software for SMS marketing
- 4. ActiveCampaign — Best marketing automation software for lifecycle marketing
- 5. SendinBlue — Best marketing automation software for targeted communication
- 6. Ortto — Best marketing automation software for attribution reporting
- 7. Drip — Best marketing automation software for dynamic audience segmentation
- 8. MailChimp — Best marketing automation software for new business owners
- 9. GetResponse — Best marketing automation software for small businesses
- 10. Keap — Best marketing automation software for simple pipeline creation
Marketing automation software helps ecommerce businesses attract and retain more customers. These solutions enable you to create personalized shopping experiences for your customers, increasing their satisfaction and loyalty toward your brand.
Read my review to discover the best marketing automation software for ecommerce you can use today. My review includes a short description and a snapshot of each solution that made the list, along with a comparison chart so you can quickly identify the best tool for your needs.
How I Selected the Best Ecommerce Marketing Automation Software
Perhaps you're wondering how I selected the best marketing automation software for ecommerce for this list? To develop this top 10 list, I initially evaluated a wide range of ecommerce marketing automation software with positive user ratings.
For the next step, I compared each software using the selection criteria below to see how each system stacked up against the next one. I also drew on my previous experience using automation software to pinpoint the features that add a lot of value.
Here’s a short summary of the main criteria I used to develop my list of the best ecommerce marketing automation software for this article:
Marketing automation cannot produce results without audience segmentation because your prospects and customers are in different stages of awareness, so you should address them accordingly.
Designing emails and/or landing pages from scratch is time-consuming, so I selected automation software that offers a variety of templates to choose from.
Even though each ecommerce business has one channel that earns more than others, the reality is that you cannot focus on a single channel in today’s crowded business environment. That’s why I selected tools that allow you to automate marketing activities across multiple channels.
Unfortunately, there’s no such thing as a marketing tool that does it all. As a result, your marketing automation software should integrate with the rest of the marketing apps you use on a daily basis.
Marketing automation software helps you put your sales funnels on autopilot, so they’re priced accordingly. I selected tools that offer a good value for their cost.
Overviews of the 10 Best Marketing Automation Software for Ecommerce
Here’s a brief description of each marketing automation software for ecommerce that showcases each software’s best use case, their noteworthy features, and some pros & cons. I’ve also included screenshots to give you a snapshot of their user interface too.
Salesforce Pardot is a marketing automation software designed to help businesses, especially those in the B2B sector, streamline their marketing processes and generate more leads. It's part of the Salesforce ecosystem, which means it can be easily integrated with other Salesforce products and services.
Why I picked Salesforce Pardot: I chose Salesforce Pardot because it offers a comprehensive set of features that can help businesses of all sizes improve their marketing efforts. It's particularly well-suited for B2B businesses, as it focuses on lead generation and nurturing, which are crucial for this type of business. Additionally, its leverage of Einstein allows you to see when leads are getting ready to buy based on their behavior and see a lead score that will tell you the quality of that lead.
Pardot also lets you take control over email campaign design through an interactive builder that makes it easy to set up email campaigns. The personalized customer journeys you can build in its engagement studio will complement this by defining specific moments in which you trigger email communications with people.
Salesforce Pardot Standout Features & Integrations
Features include lead scoring and grading that lets you assign scores and grades to your leads based on their interactions with your marketing content, helping you prioritize your efforts on the most promising prospects. Then you have engagement studio that helps you visually create campaigns in an intuitive builder. You can set up triggers, actions, and rules to automate your marketing processes and ensure that your leads receive the right content at the right time.
Integrations include bit.ly, Evenbrite, Olark Chat, Webinar, and Google AdWords.
HubSpot is a CRM platform with the necessary software, integrations, and resources to connect the customer service, sales, content management, and marketing aspects of a business. Their HubSpot Marketing Hub is a powerful product, including numerous marketing automation features that can help companies with their campaigns.
Why I picked HubSpot Marketing: Their automation tools allow you to produce marketing campaigns using real-time data gathered from customers who go through established automated workflows. You can use intuitive visual workflows and bot builders to automate emails and forms, and create robust automated campaigns through email, chat, and ads. Additionally, you'll gain access to HubSpot’s wide library of integrations to extend your campaigns across different channels.
Automating marketing campaigns through HubSpot will help you quickly move prospects down the marketing funnel, leading to more conversions. Their no-code visual editor simplifies the process, giving you tools to easily envision and create sophisticated and targeted workflows. In addition to marketing, you can also use the platform to automate other tasks, including setting up webhooks, scoring leads, rotating leads to sales, and managing data.
HubSpot Marketing Standout Features and Integrations
Features include automated workflow tools, integrated forms, landing pages, email automations, social media integrations, SEO tools, and attribution reporting.
Integrations include popular eCommerce platforms like BigCommerce, Magento, Shopify, Stripe, and WooCommerce, as well as with CRM platforms like Salesforce and Microsoft Dynamics CRM.
- Industry leader in the marketing software space
- Some features are available for free
- Up to 1,000 automation workflows (Enterprise plan)
- Pricing structure for multiple products is a bit complex
- Numerous features can take some time to master
Omnisend is a marketing automation tool that enables you to increase your user engagement levels with SMS marketing.
Why I picked Omnisend: Omnisend is a multi-channel marketing software that enables you to integrate SMS into your marketing strategy. The solution helps you start and nurture customer relationships with timely follow-up communications that keep users engaged throughout the purchasing process.
With Omnisend, it’s easy to set up instant notifications to let your customers know when their order has been shipped, when their package is about to arrive, and so on. The messages help you increase customer satisfaction and also serve as a great opportunity to upsell or cross-sell products.
Omnisend Standout Features and Integrations
Features include welcome sequences, cart abandonment sequences, dynamic discount codes, order confirmation messages, landing pages, popups, and instant notifications.
Integrations include BigCommerce, Drupal Commerce, Facebook Ads, Gorgias, Magento, OpenCart, Shopify, Wix, WooCommerce, and others.
- Deep Shopify integration
- Easy to create campaign-specific landing pages
- Comprehensive resources section
- Has a bit of a learning curve
- Embedding multiple images into an email can be time-consuming
ActiveCampaign is a marketing automation tool that helps businesses win more repeat customers with drip campaigns.
Why I picked ActiveCampaign: ActiveCampaign is a top-rated marketing hub that enables companies to plan and execute complex marketing campaigns that rely on customer data. The solution makes it easy to customize each campaign based on customer behavior, allowing you to replicate a one-on-one shopping experience for each user in your contact list.
ActiveCampaign helps you gain more returning customers with personalization. The software enables you to move prospects through the awareness stages and send them upselling or cross-selling communications based on their behavior.
ActiveCampaign Standout Features and Integrations
Features include welcome emails, abandoned cart reminders, cross-sell emails, list segmentation, drag-and-drop automation workflows, CRM software, contact management, lead scoring, and forms & surveys creation.
Integrations include BigCommerce, Calendly, Magento Commerce, PayPal, Shopify, Stripe, Square, Typeform, WooCommerce, WordPress, and others.
- Easy to set up powerful automations
- Simple to create branded email templates
- Out-of-the-box automation templates
- Customizing an email’s design can sometimes be difficult
- Has a bit of a learning curve for beginners
Sendinblue is a marketing automation tool that enables companies to segment their lists and target them with relevant communications.
Why I picked Sendinblue: Sendinblue helps you break down your contact list using advanced filters. You can create custom automated workflows for each customer segment, so you can target each segment with relevant messages.
Sendinblue enables you to engage your customers via website chat, email marketing, or SMS marketing. You can also create targeted user experiences with dedicated landing pages for each customer segment. The software also enables you to export your contact lists to social media ad accounts, so you can include them in your retargeting campaigns.
Sendinblue Standout Features and Integrations
Features include contact segmentation, marketing automation, retargeting, CRM, A/B testing, landing page creation, forms & surveys, and email heatmap functionality.
Integrations include BigCommerce, Elementor, LeadSync, Magento, Microsoft Dynamics, PrestaShop, Shopify, Thrive Leads, WordPress, and others.
- Easy to customize emails
- Straightforward onboarding
- No limit to subscriber database
- Automating a drip marketing campaign is not very intuitive
- Advanced tutorials can be difficult to find
Ortto is a marketing automation solution that helps ecommerce businesses understand which marketing channels works best for them with detailed attribution reporting.
Why I picked Ortto: Ortto is a platform that connects to all your work tools through native or third-party integrations. The software pulls data from all your tools to create detailed reports on your marketing activities and their results. This helps you understand what works and why, so you can redistribute your budget and improve your results.
Once you understand your data, you can use Ortto to make the most out of it. The software uses all the information at its disposal to create audience segments. You can use these segments to create tailored customer journeys and place the right message in front of your target audience, no matter which lifecycle stage they’re in.
Ortto Standout Features and Integrations
Features include SMS marketing, popups, surveys & forms, in-app nudges, analytics and reporting, email marketing, email templates, multilingual marketing, and customer journey templates.
Integrations include Calendly, Facebook, Google Workspace, Livechat, Pipedrive, Salesforce, Stripe, Zendesk, and others.
- Great attribution functionality
- UI is easy to navigate and understand
- Enables you to track KPIs across multiple platforms
- Platform can slow down when processing large sets of data
- No possibility to delete creates audiences in bulk
Drip is a marketing automation platform that helps you improve your marketing efforts with dynamic audience segmentation.
Why I picked Drip: Drip enables you to improve the customer experience your ecommerce website offers with personalization. The software helps you dive deep into your contact list and segment your list based on previous customer interactions, order history, and user behavior.
Drip updates your customer segments in real-time, so every customer interaction is accounted for when you create a new email list. This allows you to send highly relevant emails to every contact, increasing customer satisfaction.
Drip Standout Features and Integrations
Features include A/B tests, lead nurturing, lead management, omnichannel communication, multi-step surveys, and post-purchase workflows.
Integrations include BigCommerce, Box, ClickFunnels, Hootsuite, HubSpot Marketing Hub, Magento, Shopify, Typeform, WooCommerce, and others.
- Excellent list segmentation options
- Campaign duplication feature helps you save time
- Great reporting features
- Has a learning curve, especially for beginners
- UI takes some getting used to
Mailchimp is a marketing automation software that helps new entrepreneurs set up their email campaigns so they can start attracting new subscribers and build their contact lists.
Why I picked Mailchimp: Mailchimp is the most popular email marketing tool of all time. The tool’s generous free plan makes it the top choice for startups and SMBs, and its easy-to-use marketing automation features help business owners who are not familiar with digital marketing deploy campaigns without previous experience.
Even though most people know Mailchimp as an email marketing platform, the tool is now a proper marketing automation software, allowing you to build custom purchasing paths, segment users based on their activity, and retarget them with pay-per-click (PPC) ads.
Mailchimp Standout Features and Integrations
Features include welcome sequences, abandoned cart reminders, user tagging, email templates, surveys, cross-selling automation, and A/B testing.
Integrations include Adobe Commerce, Google Analytics, Instagram, Salesforce, Shopify, Squarespace, QuickBooks, WordPress, and others.
- Good variety of email templates
- Simple interface that’s friendly toward beginners
- Excellent deliverability
- List segmentation could be better
- Analytics could be more granular
GetResponse is a marketing automation software that has been helping small businesses grow with out-of-the-box solutions for over 20 years.
Why I picked GetResponse: GetResponse is a great tool for small businesses because it offers everything you need to start advertising your products. The software enables you to create a nice-looking website from scratch without writing code. You can integrate the website with popular ecommerce marketplaces or shopping carts, and you can use GetResponse’s marketing tools to grow it.
GetResponse offers pre-built workflows you can use to deploy automated marketing campaigns. The workflows are designed to capture leads, segment them according to predefined characteristics, and nurture them with relevant offers.
GetResponse Standout Features and Integrations
Features include website builder, email autoresponders, landing pages, list segmentation, email templates, a free image library, analytics, and reporting.
Integrations include BigCommerce, Google Ads, Google Analytics, Magento, Mixpanel, PrestaShop, Salesforce, Shopify, WordPress, and others.
- Easy to create branded email templates you can reuse
- Good variety of website and landing page templates
- Proactive customer support team
- Some landing pages can load slowly on mobile devices, which can affect your SEO score
- Customer segmentation takes some getting used to
Keap (formerly known as Infusionsoft) is a marketing automation tool that enables you to create multiple pipelines so you can qualify leads for your sales team.
Why I picked Keap: Keap helps you build pipelines with pre-made templates. The software’s visual automation builder enables you to combine multiple tools to create complex automations. This helps you save time by skipping over repetitive tasks or marketing processes, such as tagging and segmenting your contact list. It also allows you to create predictable pipelines and nurture sequences too.
Keap helps you retain more customers with automated emails and newsletters. The tool allows you to set up post-purchase follow-ups to increase customer satisfaction, and it enriches your contact list based on user behavior.
Keap Standout Features and Integrations
Features include automated follow-ups, CRM, appointment booking, sales nurturing, a visual automation builder, personalization triggers, and advanced analytics.
Integrations include AdEspresso, BigCommerce, Google Workspace, Instapage, Microsoft Outlook, PayPal, QuickBooks Online, Xero, WooCommerce, and others.
- Helps you deliver relevant content to each pipeline
- Straightforward social media management tools
- Enables you to create complex email marketing funnels
- Has a learning curve
- UI could be simpler
Best for creating dynamic, personalized campaigns
Free demo available
|From $1,250/month||Visit Website|
Best marketing automation software for large marketing teams or enterprise organizations
30-day trial + free plan available
|From $50/month||Visit Website|
Best marketing automation software for SMS marketing
Free plan available
|From $16/month||Visit Website|
Best marketing automation software for lifecycle marketing
14-day free trial
|From $39/month||Visit Website|
Best marketing automation software for targeted communication
Free plan available
|From $25/month||Visit Website|
Best marketing automation software for attribution reporting
14-day free trial
|From $99/month||Visit Website|
Best marketing automation software for dynamic audience segmentation
14-day free trial
|From $39/month||Visit Website|
Best marketing automation software for new business owners
30-day free trial + free plan available
|From $13/month||Visit Website|
Best marketing automation software for small businesses
Freemium version available
|From $19/month||Visit Website|
Best marketing automation software for simple pipeline creation
14-day free trial
|From $169/month||Visit Website|
Here are a few more worthwhile options that didn’t make the best marketing automation software for ecommerce list:
Best marketing automation software for small marketing teams
- Constant Contact
Best marketing automation software for ecommerce event marketing
Best marketing automation software for increased customer lifetime value
Best marketing automation software for direct-to-customer brands
Best marketing automation software for consumer-centric interactions
Best marketing automation software for out-of-the-box automations
- Marketo Engage
Best marketing automation software for account-based marketing
Best marketing automation software for AI-driven campaigns
- Shopify Flow
Best marketing automation software for Shopify users
- Oracle Eloqua Marketing Automation
Best marketing automation software for account-based marketing
What is marketing automation software?
What does marketing automation software do?
How will marketing automation software benefit my ecommerce business?
Other Ecommerce Marketing Software Reviews
Here are a few other lists of key ecommerce marketing software that you can consider for your overall marketing strategy.
- Ecommerce Marketing Tools
- Marketing Resource Management Software
- Ecommerce Content Marketing Platforms
- Ecommerce Email Marketing Software
- Marketing CRM Software
- Marketing Attribution Software
More Ecommerce Resources
Marketing automation software can take your business to the next level. Here are some other top-notch resources if you want to learn more about growing your ecommerce business:
- What Is Marketing Software And How Can It Benefit Your Business
- What Is Ecommerce Marketing Automation And How Can It Improve Your Business Strategy
- Omnichannel Marketing Strategy For Beginners + Useful Tools
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