10 Best Marketing Automation Software for Ecommerce in 2023

HubSpot is a CRM platform with the necessary software, integrations, and resources to connect the customer service, sales, content management, and marketing aspects of a business. Their HubSpot Marketing Hub is a powerful product, including numerous marketing automation features that can help companies with their campaigns.

Why I picked HubSpot Marketing: Their automation tools allow you to produce marketing campaigns using real-time data gathered from customers who go through established automated workflows. You can use intuitive visual workflows and bot builders to automate emails and forms, and create robust automated campaigns through email, chat, and ads. Additionally, you'll gain access to HubSpot’s wide library of integrations to extend your campaigns across different channels.

Automating marketing campaigns through HubSpot will help you quickly move prospects down the marketing funnel, leading to more conversions. Their no-code visual editor simplifies the process, giving you tools to easily envision and create sophisticated and targeted workflows. In addition to marketing, you can also use the platform to automate other tasks, including setting up webhooks, scoring leads, rotating leads to sales, and managing data.

HubSpot Marketing Standout Features and Integrations

Features include automated workflow tools, integrated forms, landing pages, email automations, social media integrations, SEO tools, and attribution reporting.

Integrations include popular eCommerce platforms like BigCommerce, Magento, Shopify, Stripe, and WooCommerce, as well as with CRM platforms like Salesforce and Microsoft Dynamics CRM.

ActiveCampaign is a marketing automation tool that helps businesses win more repeat customers with drip campaigns. 

Why I picked ActiveCampaign: ActiveCampaign is a top-rated marketing hub that enables companies to plan and execute complex marketing campaigns that rely on customer data. The solution makes it easy to customize each campaign based on customer behavior, allowing you to replicate a one-on-one shopping experience for each user in your contact list. 

ActiveCampaign helps you gain more returning customers with personalization. The software enables you to move prospects through the awareness stages and send them upselling or cross-selling communications based on their behavior. 

ActiveCampaign Standout Features and Integrations

Features include welcome emails, abandoned cart reminders, cross-sell emails, list segmentation, drag-and-drop automation workflows, CRM software, contact management, lead scoring, and forms & surveys creation. 

Integrations include BigCommerce, Calendly, Magento Commerce, PayPal, Shopify, Stripe, Square, Typeform, WooCommerce, WordPress, and others.

Sendinblue is a marketing automation tool that enables companies to segment their lists and target them with relevant communications. 

Why I picked Sendinblue: Sendinblue helps you break down your contact list using advanced filters. You can create custom automated workflows for each customer segment, so you can target each segment with relevant messages. 

Sendinblue enables you to engage your customers via website chat, email marketing, or SMS marketing. You can also create targeted user experiences with dedicated landing pages for each customer segment. The software also enables you to export your contact lists to social media ad accounts, so you can include them in your retargeting campaigns. 

Sendinblue Standout Features and Integrations

Features include contact segmentation, marketing automation, retargeting, CRM, A/B testing, landing page creation, forms & surveys, and email heatmap functionality. 

Integrations include BigCommerce, Elementor, LeadSync, Magento, Microsoft Dynamics, PrestaShop, Shopify, Thrive Leads, WordPress, and others. 

Ortto is a marketing automation solution that helps ecommerce businesses understand which marketing channels works best for them with detailed attribution reporting. 

Why I picked Ortto: Ortto is a platform that connects to all your work tools through native or third-party integrations. The software pulls data from all your tools to create detailed reports on your marketing activities and their results. This helps you understand what works and why, so you can redistribute your budget and improve your results. 

Once you understand your data, you can use Ortto to make the most out of it. The software uses all the information at its disposal to create audience segments. You can use these segments to create tailored customer journeys and place the right message in front of your target audience, no matter which lifecycle stage they’re in. 

Ortto Standout Features and Integrations

Features include SMS marketing, popups, surveys & forms, in-app nudges, analytics and reporting, email marketing, email templates, multilingual marketing, and customer journey templates.

Integrations include Calendly, Facebook, Google Workspace, Livechat, Pipedrive, Salesforce, Stripe, Zendesk, and others. 

Drip is a marketing automation platform that helps you improve your marketing efforts with dynamic audience segmentation. 

Why I picked Drip: Drip enables you to improve the customer experience your ecommerce website offers with personalization. The software helps you dive deep into your contact list and segment your list based on previous customer interactions, order history, and user behavior. 

Drip updates your customer segments in real-time, so every customer interaction is accounted for when you create a new email list. This allows you to send highly relevant emails to every contact, increasing customer satisfaction. 

Drip Standout Features and Integrations

Features include A/B tests, lead nurturing, lead management, omnichannel communication, multi-step surveys, and post-purchase workflows. 

Integrations include BigCommerce, Box, ClickFunnels, Hootsuite, HubSpot Marketing Hub, Magento, Shopify, Typeform, WooCommerce, and others.

Mailchimp is a marketing automation software that helps new entrepreneurs set up their email campaigns so they can start attracting new subscribers and build their contact lists.  

Why I picked Mailchimp: Mailchimp is the most popular email marketing tool of all time. The tool’s generous free plan makes it the top choice for startups and SMBs, and its easy-to-use marketing automation features help business owners who are not familiar with digital marketing deploy campaigns without previous experience. 

Even though most people know Mailchimp as an email marketing platform, the tool is now a proper marketing automation software, allowing you to build custom purchasing paths, segment users based on their activity, and retarget them with pay-per-click (PPC) ads. 

Mailchimp Standout Features and Integrations

Features include welcome sequences, abandoned cart reminders, user tagging, email templates, surveys, cross-selling automation, and A/B testing. 

Integrations include Adobe Commerce, Google Analytics, Instagram, Salesforce, Shopify, Squarespace, QuickBooks, WordPress, and others. 

GetResponse is a marketing automation software that has been helping small businesses grow with out-of-the-box solutions for over 20 years. 

Why I picked GetResponse: GetResponse is a great tool for small businesses because it offers everything you need to start advertising your products. The software enables you to create a nice-looking website from scratch without writing code. You can integrate the website with popular ecommerce marketplaces or shopping carts, and you can use GetResponse’s marketing tools to grow it. 

GetResponse offers pre-built workflows you can use to deploy automated marketing campaigns. The workflows are designed to capture leads, segment them according to predefined characteristics, and nurture them with relevant offers. 

GetResponse Standout Features and Integrations

Features include website builder, email autoresponders, landing pages, list segmentation, email templates, a free image library, analytics, and reporting. 

Integrations include BigCommerce, Google Ads, Google Analytics, Magento, Mixpanel, PrestaShop, Salesforce, Shopify, WordPress, and others.

Keap (formerly known as Infusionsoft) is a marketing automation tool that enables you to create multiple pipelines so you can qualify leads for your sales team. 

Why I picked Keap: Keap helps you build pipelines with pre-made templates. The software’s visual automation builder enables you to combine multiple tools to create complex automations. This helps you save time by skipping over repetitive tasks or marketing processes, such as tagging and segmenting your contact list. It also allows you to create predictable pipelines and nurture sequences too. 

Keap helps you retain more customers with automated emails and newsletters. The tool allows you to set up post-purchase follow-ups to increase customer satisfaction, and it enriches your contact list based on user behavior.  

Keap Standout Features and Integrations

Features include automated follow-ups, CRM, appointment booking, sales nurturing, a visual automation builder, personalization triggers, and advanced analytics. 

Integrations include AdEspresso, BigCommerce, Google Workspace, Instapage, Microsoft Outlook, PayPal, QuickBooks Online, Xero, WooCommerce, and others. 

Act-On is a marketing automation platform that helps small marketing teams execute complex strategies for their ecommerce brands. 

Why I picked Act-On: Act-On is a platform that helps teams perform a variety of marketing tasks in order to produce results for their websites. The software offers native integrations with popular MarTech tools, and pulls data from those tools so marketers can make data-driven decisions about their campaigns. 

Act-On allows marketers to create multi-channel shopping experiences for their customers. The software enables marketing professionals to enrich their email templates with dynamic content and personalize them based on user activity, so they feel personal to the recipient. 

Act-On Standout Features and Integrations

Features include website building, landing page creation and optimization, contact list segmentation, lead scoring, CRM integration, account-based marketing functionalities, and forms.

Integrations include GoToWebinar, Microsoft Dynamics, Oracle Netsuite, Salesforce, Sugar CRM, Zendesk Sell, Zoom, and others. 

Constant Contact is a marketing automation platform that helps companies organize ecommerce events. 

Why I picked Constant Contact: Constant Contact is the ideal solution for ecommerce businesses who rely on events to launch new products. The software’s campaign management features enable you to promote your event on social media, track your attendees across different platforms, sell tickets, and automate your communications. 

Constant Contact enables you to build relationships with your event attendees. The tool helps you connect with your audience on social media and via email, so you can keep in touch long after your event is finished. 

Constant Contact Standout Features and Integrations

Features include event marketing, landing pages, A/B testing, SMS marketing, a mobile app, and social media marketing.  

Integrations include BigCommerce, Canva, Etsy, Eventbrite, Google Ads, Salesforce, Shopify, SurveyMonkey, Vimeo, WooCommerce, WordPress, and others.