Skip to main content

With so many different marketing attribution software solutions available, figuring out which is right for you is tough. You know you want to analyze and determine the effectiveness of various marketing channels and activities in driving customer actions, such as purchases or leads—but now need to figure out which tool is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences managing online stores of all sizes, with my picks of the best marketing attribution software overall.

What Is Marketing Attribution Software?

Marketing attribution software is a tool used by businesses to track and analyze the impact of their marketing efforts across various channels. It identifies which marketing strategies and touchpoints contribute to conversions, such as sales or leads. This software helps in understanding the customer journey by assigning value to each marketing interaction, revealing which campaigns or channels are most effective.

The purpose is to provide data-driven insights, enabling businesses to allocate their marketing resources more efficiently and improve the overall effectiveness of their marketing campaigns.

List Of The 10 Best Marketing Attribution Software

Attribution marketing is a vital part of growing your ecommerce business. Profit and growth will suffer without the proper software to prepare marketing attribution models that deliver the metrics you need. Make sure you have the best marketing software to back-up your business by checking out these recommendations:

Best free-to-use marketing software

  • Pricing for Google Analytics starts with a free version that offers a robust set of features for small to medium-sized businesses. For enterprises requiring advanced capabilities, Google Analytics 360 is available, starting at approximately $12,500/user/month (billed annually). This premium offering includes additional features and support tailored to the needs of large organizations.
Visit Website
Rating: 4.5/5

Google Analytics is a powerful marketing software tool that empowers businesses to gain invaluable insights into their online presence and customer behavior. Leveraging its robust tracking and reporting capabilities, Google Analytics enables organizations to comprehensively analyze website and app traffic, conversion rates, user demographics, and user engagement, among other critical metrics. This data-driven platform helps marketers make informed decisions, optimize their digital strategies, and allocate resources effectively, ultimately leading to improved online performance, enhanced user experiences, and more successful marketing campaigns.

Why I Picked Google Analytics: Google Analytics is a versatile tool for marketing attribution insights, allowing businesses to trace and understand the customer journey's intricacies. Through tracking user interactions across various touchpoints and channels, it enables marketers to attribute conversions to specific marketing campaigns, sources, and content. Google Analytics offers customizable attribution models, such as first-touch, last-touch, and multi-touch, permitting organizations to choose the best-fit model for their unique needs. This empowers marketers to gain a deep understanding of how different marketing efforts contribute to conversions, facilitating data-driven decisions about resource allocation, campaign optimization, and audience targeting to maximize ROI.

Google Analytics Standout Features & Integrations

Features include integration with other Google advertising and marketing solutions, such as Google Ads and the Google Marketing Platform. This integration provides marketers with the ability to track and attribute conversions not just to generic sources but to specific Google Ads campaigns, keywords, and creatives. It also facilitates data sharing between platforms, enabling marketers to optimize their advertising spend based on robust attribution insights. The depth of integration with the Google ecosystem is a unique advantage, offering a comprehensive view of the customer journey from ad click to website interaction and conversion.

Integrations include Shopify, WordPress, Facebook, Zendesk, and Marketo, plus others, as well as additional Google solutions like Google Ads, Google Cloud, Google Play, and Google Ad Manager.

Pros and cons

Pros:

  • Tons of ways to sort and segment audience data
  • Works in tandem with other vital Google tools
  • Free to use (basic version)

Cons:

  • Steep learning curve for new users
  • Frequent updates means constant re-training

Best for campaign fraud prevention

  • 30-day free trial
  • Pricing upon request
Visit Website
Rating: 4.4/5

With a focus on mobile attribution (and mobile-adjacent concerns like mobile ad tracking), Appsflyer analyzes post-install behavior and identifies recurring users with rich in-app events. With customizable banners accessible from your dashboard, you can pick a template/design and add desired messaging.

Why I Picked Appsflyer: Appsflyer excels as a marketing attribution software by providing comprehensive and real-time insights into the performance of multi-channel campaigns. It seamlessly tracks user interactions across various touchpoints, accurately attributing conversions to their original sources and offering granular data on user behavior. With its user-friendly interface and advanced analytics, Appsflyer empowers marketers to optimize their strategies effectively, allocate budgets wisely, and make informed decisions, ultimately maximizing the impact and ROI of their marketing efforts.

Appsflyer Standout Features & Integrations

Key features include its comprehensive fraud prevention suite, Protect360. This unique offering employs advanced machine learning algorithms to detect and mitigate fraudulent activities within the attribution ecosystem. It identifies and blocks fraudulent installs, clicks, and in-app events, safeguarding marketing budgets from wastage and ensuring the accuracy of attribution data. This level of fraud protection goes beyond what many other attribution platforms offer.

Integrations include Twitter, Facebook, Opera, Adroll, Matomy, Mobvista, Fiksu, GameAnalytics, HeyZap, Fyber, Kiip, Cooladata and Bing Search.

Pros and cons

Pros:

  • Advanced analytics & customization
  • Global reach & support
  • Aggregated insights & market benchmarks

Cons:

  • Complex pricing structure
  • Learning curve

Best for offline conversion tracking

  • Free trial
  • From $125/month (10K visitors)
Visit Website
Rating: 4.8/5

Most companies track form-fills as the sole viable lead but other leads that come through mediums such as phone calls and live chat and go unattributed. Ruler tracks track each anonymous visitor to the website and details when customers convert via phone call, form, or live chat and push data to your analytics/CRM platformer for marketing insight.

Why I Picked Ruler: Ruler excels as a marketing attribution software by seamlessly bridging the gap between online interactions and offline conversions, providing a comprehensive view of campaign performance. Its unique feature lies in its ability to track and attribute not only digital interactions but also phone calls, form submissions, and other offline events to specific marketing touchpoints. This holistic approach enables marketers to accurately measure the true impact of their efforts, optimize strategies, and allocate budgets effectively across both online and offline channels, ultimately resulting in more informed decision-making and improved return on investment.

Ruler Standout Features & Integrations

Key features includeits ability to track offline conversions. Unlike many other attribution platforms that primarily focus on online interactions, Ruler Analytics goes a step further by integrating with CRM systems, call tracking solutions, and other data sources to attribute phone calls, form submissions, and other offline interactions back to specific marketing campaigns. This allows marketers to gain a more comprehensive understanding of their customers' journeys and accurately measure the impact of both online and offline touchpoints on conversions.

Integrations include  Google Analytics, Google ads, Salesforce, Microsoft Dynamics, Facebook Conversions, DoubleClick, Bing, Capsule, Hubspot, Intercom, Insightly, Magneto, Pipedrive, Sugar CRM, SQL Server, Stripe, and others.

Pros and cons

Pros:

  • Online + offline conversion tracking
  • Integrate with various data sources
  • Track entire path a visitor takes before converting

Cons:

  • Installing the code may prove tricky
  • Setup complexity

Best B2B software marketing attribution

  • Free demo
  • Pricing upon request
Visit Website
Rating: 4.3/5

Oktopost lets you measure the impact of every post, network, and campaign with rich social media analytics customized to your B2B marketing goals. Attribute leads to specific social posts, channels, profiles, and campaigns and assign a monetary value to every activity to establish your true social media ROI.

Why I Picked Oktopost: Oktopost excels as a marketing attribution software by providing a robust and streamlined platform for B2B social media attribution. It offers sophisticated tools to track and attribute conversions and interactions across various social media channels, allowing marketers to gain deep insights into the impact of their social media efforts on lead generation and sales. With its advanced tracking capabilities, Oktopost empowers businesses to identify which social media activities are driving real business outcomes, enabling data-driven decision-making, effective campaign optimization, and the ability to allocate resources where they generate the highest return on investment.

Oktopost Standout Features & Integrations

Key features include its specialization in B2B social media attribution. Unlike many other attribution platforms that cater to a broader audience, Oktopost is tailored specifically for businesses targeting other businesses. This focus allows it to offer specialized tracking and attribution capabilities that align with the longer sales cycles and complex conversion paths often associated with B2B marketing. This includes features such as lead source tracking, multi-touch attribution models, and integration with popular B2B marketing platforms like Salesforce and Marketo.

Integrations include Marketo, Act-On, Eloqua, HubSpot, ClickDimensions, Sugar Market, Facebook, Linked In, Twitter, Instagram, Votigo, TalkWalker, and more.

Pros and cons

Pros:

  • Advanced tracking & analytics
  • Employee advocacy & amplification
  • B2B social media attribution

Cons:

  • Leaderboard segmentation could be better organized
  • Limited focus on B2C

Best omni-channel attribution software

  • 30-day free trial
  • Ppricing upon request
Visit Website
Rating: 4/5

Kochava enables people-based marketers to establish and track user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices. Use Audience Insights to see a detailed breakdown of your audience attributes—from apps on the device to most-frequented points of interest. Kochava supports iOS, Android, Windows, Amazon, Cocos2d-x, Unity, Adobe AIR, and Cordova (Phonegap).

Why I Picked Kochava: Kochava excels as a marketing attribution software by offering a comprehensive and flexible platform that empowers businesses to track and analyze user interactions across a diverse range of channels and devices. Its advanced attribution models and real-time analytics enable marketers to accurately attribute conversions to their originating touchpoints, providing a deep understanding of campaign performance. With a focus on holistic measurement, Kochava accommodates complex customer journeys and offers customizable attribution settings, empowering businesses to optimize their strategies, allocate budgets effectively, and make data-driven decisions to maximize the impact of their marketing efforts.

Kochava Standout Features & Integrations

Key features include its Unified Audience Platform, which integrates identity and engagement data from a variety of sources. This allows marketers to create detailed audience segments that combine both user engagement data and device identifiers, resulting in more precise targeting and personalization. This unique feature enables marketers to deliver tailored messages across various channels while maintaining a consistent user experience, bridging the gap between attribution and engagement in a seamless manner.

Integrations are possible through a web SDK in order to track your sites and web apps, as well as first-class APIs for any custom builds. 

Pros and cons

Pros:

  • Comprehensive omni-channel attribution
  • Fraud prevention with Fraud Console
  • Offers free app analytics

Cons:

  • Reports are sometimes delayed by app errors
  • Simple tasks hidden in menus

Best for phone call-based marketing metrics

  • Free demo
  • From $1000/month

Invoca’s award-winning Signal AI speech analytics uses predictive models to analyze your spoken conversations to classify call outcomes like purchases made, appointments set, or applications submitted. Call intelligence can then be pushed into marketing platforms like Google, Facebook, and Salesforce.

Why I Picked Invoca: Invoca excels as a marketing attribution software by specializing in call tracking and analytics, offering businesses a robust solution to bridge the gap between offline and online interactions. Its unique strength lies in its ability to attribute phone calls and conversations back to specific marketing campaigns and touchpoints. By providing comprehensive insights into the influence of phone interactions on conversions, Invoca empowers marketers to understand the complete customer journey, optimize campaigns effectively, and allocate resources based on accurate attribution data. This specialized focus on call tracking makes Invoca a valuable tool for businesses heavily reliant on phone interactions.

Invoca Standout Features & Integrations

Key features include its advanced call intelligence capabilities, including conversation analytics. Unlike many other attribution platforms, Invoca specializes in tracking and analyzing phone conversations, providing insights into caller behavior, sentiment, and intent. This unique feature allows marketers to understand not only that a call took place but also the quality and outcome of the conversation, leading to more nuanced attribution insights and informed optimization decisions.

Integrations include Google ads, Adobe Experience Cloud, Microsoft Advertising, Facebook, Google Analytics, Instagram, Salesforce Sales Cloud, Salesforce Marketing Cloud, and more.

Pros and cons

Pros:

  • Integration with various marketing & CRM tools
  • Call intelligence with conversation analytics
  • Best call-based marketing attribution tool

Cons:

  • Only focus on call-based marketing
  • Cost prohibitive for small biz

Best for advanced attribution models

  • 30-day free trial
  • From $33.99/month

Adobe Analytics lets you collect and process data from nearly any source (online and offline) so you can have a complete picture of your customers and analyze their behaviors across the entire journey. Adobe offers a wide variety of rules-based and advanced attribution models (first and last touch, linear, algorithmic, etc.) that help you understand your investments across all channels.

Why I Picked Adobe Analytics: Adobe Analytics excels as a marketing attribution software by offering an integrated and comprehensive solution that empowers marketers to understand the full customer journey across various digital touchpoints. Its unique strength lies in its ability to seamlessly combine data from websites, apps, and other digital channels, providing a holistic view of user interactions. By offering advanced attribution modeling and segmentation, Adobe Analytics enables marketers to accurately attribute conversions and interactions to their originating sources, aiding in informed decision-making and campaign optimization.

Adobe Analytics Standout Features & Integrations

Key features include its integration within the Adobe Marketing Cloud ecosystem. This unique feature enables seamless data sharing and collaboration across various Adobe tools, such as Adobe Experience Manager and Adobe Campaign. This integration creates a cohesive environment where marketers can leverage data from different sources to enhance attribution insights, refine targeting strategies, and orchestrate more personalized and effective cross-channel campaigns.

Integrations include easily with other Adobe apps. They also integrate with third-parties like Hootsuite, Invoca, Branch.io, and BrightEdge. They boast over 200 integration options in total.

Pros and cons

Pros:

  • Advanced attribution modeling capabilities
  • Integratied within Adobe Marketing Cloud
  • Predictive analytics & anomaly detection

Cons:

  • Steep learning curve
  • Complexity for small businesses

Best marketing attribution software for enterprises

  • Free demo
  • Pricing upon request

Nielsen Visual IQ lets you measure the effectiveness of your paid, owned, and earned marketing initiatives at granular levels, such as by media type, campaign, creative, placement, and audience segment based on the key performance indicators (KPIs). Evaluate the effectiveness of your marketing activities across channels and devices in real-time.

Why I Picked Nielsen Visual IQ: Nielsen Visual IQ excels as a marketing attribution software by offering a data-driven and comprehensive solution that specializes in complex attribution modeling. Its unique strength lies in its ability to analyze and attribute conversions across a wide array of digital touchpoints, including both online and offline interactions. With its advanced multi-touch attribution models and machine learning capabilities, Nielsen Visual IQ provides marketers with in-depth insights into the contribution of various channels and touchpoints along the customer journey, allowing for more accurate resource allocation, campaign optimization, and data-driven decision-making to maximize the effectiveness of marketing strategies.

Nielsen Visual IQ Standout Features & Integrations

Key features include sophisticated fractional attribution models that attribute credit to various touchpoints more accurately based on their true contribution. This unique feature is particularly relevant in scenarios where customer journeys involve multiple interactions. Additionally, the platform's ability to measure the impact of influencer marketing stands out, allowing marketers to understand the effectiveness of influencer collaborations and their role in driving conversions, further enhancing attribution insights and strategy planning.

Integrations were not noted on their site.

Pros and cons

Pros:

  • Plenty of getting-started resources
  • Measure the impact of influencer marketing
  • Sophisticated attribution models

Cons:

  • Pricing barriers for small biz
  • Time-consuming initial implementation

Best holistic enterprise marketing software

  • Free demo
  • From $50,000/year

Adobe Experience Manager (AEM) is a comprehensive marketing software solution that empowers businesses to create, manage, and deliver personalized and engaging digital experiences across multiple channels. Leveraging its powerful content management and digital asset management capabilities, AEM enables organizations to efficiently design and optimize websites, mobile apps, and other digital touchpoints, while providing robust analytics and targeting tools to understand customer behavior and tailor content accordingly. With AEM, marketers can streamline their workflows, enhance customer engagement, and drive impactful marketing campaigns.

Why I Picked Adobe Experience Manager: Adobe Experience Manager (AEM) plays a pivotal role in marketing attribution by providing comprehensive insights into the customer journey across various touchpoints. It tracks and analyzes user interactions with digital content, helping marketers identify the most influential channels, campaigns, and assets that drive conversions. AEM's robust analytics tools enable marketers to assign attribution credit to each touchpoint, allowing for data-driven decision-making and resource allocation. By consolidating data from different sources and offering a unified view of customer interactions, AEM facilitates a holistic understanding of the customer's path to conversion, empowering marketers to optimize their strategies and allocate resources more effectively to achieve better marketing ROI and customer engagement.

Adobe Experience Manager Standout Features & Integrations

Features include integration with other Adobe Marketing Cloud solutions like Adobe Analytics and Adobe Target. This integration goes beyond simple data sharing and allows for deep cross-platform data analysis and optimization. For marketing attribution, this means AEM can leverage the robust capabilities of Adobe Analytics to provide a more comprehensive view of the customer journey and utilize Adobe Target for personalized content delivery, enhancing attribution modeling by factoring in real-time, targeted content variations. This level of integration is unique among marketing attribution tools and provides a more holistic approach to understanding attribution across the entire Adobe ecosystem.

Integrations include Amazon SNS connection, BrightEdge Content Optimizer, ExactTarget, Facebook Connect, Generic Analytics Snippet, Microsoft Translator, Pushwoosh Connection, Salesforce, Twitter, YouTube, and other popular systems and services.

Pros and cons

Pros:

  • Deep data insights with endlessly customizable dashboards
  • Comprehensive digital experience solution
  • Feature-rich and scalable

Cons:

  • Steep learning curve for new users
  • Pricing not small biz compatible

Best TV analytics and attribution solution

  • Free trial
  • From $49.00/month

Neustar plots user identity. They link offline data with media channel exposure, website engagement, and transaction-level data. Use this to reveal who your best customers are and what kind of messages they’re likely to be most receptive to across all touchpoints, thus building an omnichannel, customer-centric marketing experience. It has mobile-inclusive online media performance tracking, the ability to connect online and offline sales data, and strong reporting prowess designed around grouper customers according to target KPIs.

Why I Picked Neustar: Neustar excels as a marketing attribution software by offering a comprehensive and data-driven solution that combines offline and online customer interactions for accurate attribution insights. Its unique strength lies in its Identity Resolution capabilities, which allow businesses to unify fragmented customer data across various touchpoints and devices, enabling a holistic view of the customer journey. By leveraging its advanced analytics and modeling, Neustar empowers marketers to attribute conversions accurately, identify the most influential touchpoints, and optimize campaigns effectively.

Neustar Standout Features & Integrations

Key features include its Identity Resolution capabilities, which enable businesses to connect offline and online customer interactions to create a unified customer profile. This unique feature allows for accurate attribution of conversions across various touchpoints, even when customers switch between offline and online channels. By providing a holistic view of customer journeys, Neustar enables marketers to understand the impact of both online and offline interactions on conversions, leading to more precise attribution insights.

Integrations include Marketo, DataDog, Pagerduty, SparkRoom, LiveRamp IdentityLink, and DataTap. They have an assortment of pre-integrated apps for data collection, ad servers, marketing, and more.

Pros and cons

Pros:

  • Mobile-inclusive online media performance tracking
  • Privacy & compliance focus
  • Offline-to-online attribution

Cons:

  • Large data sets can quickly overwhelm
  • Effort-intensive to get the most out of the software

The Best Marketing Attribution Software Summary

Tools Price
Google Analytics Pricing for Google Analytics starts with a free version that offers a robust set of features for small to medium-sized businesses. For enterprises requiring advanced capabilities, Google Analytics 360 is available, starting at approximately $12,500/user/month (billed annually). This premium offering includes additional features and support tailored to the needs of large organizations.
AppsFlyer Pricing upon request
Ruler Analytics From $125/month (10K visitors)
Oktopost Pricing upon request
Kochava Ppricing upon request
Invoca From $1000/month
Adobe Analytics From $33.99/month
Nielsen Visual IQ Pricing upon request
Adobe Experience Manager From $50,000/year
Neustar From $49.00/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Marketing Attribution Software

And here are a few other options if none of the marketing attribution software options on the top ten list make the cut:

  1. Google Attribution 360

    Best marketing attribution software for small businesses

  2. Statcounter

    Best free marketing attribution software

  3. Semrush

    Best for building custom attribution rules

  4. Insightly

    Best custom event triggering and reporting

  5. ConversionLogic

    Best for a tree ensemble method

  6. Matomo

    Best open source attribution marketing software

  7. impact.com

    Best for partnership/affiliate marketing

  8. Singular

    Best retail marketing attribution software

How I Picked the Best Marketing Attribution Software

As a software expert, my approach to selecting the best marketing attribution software would involve a comprehensive evaluation of various factors to ensure the ideal fit for any organizations needs. I always first assess the software's ability to handle the complexity of our marketing landscape, considering factors such as the number of touchpoints, channels, and data sources. Then, I'd prioritize solutions that offer advanced attribution models, like multi-touch or algorithmic attribution, to accurately reflect the customer journey's intricacies. I would also narrow them down by usability, integrations compatibility, and customization abilities.

Core Functionalities

Marketing attribution software takes different shapes, but each tool must offer the following basic functionalities to be included on this list.

  • Tracking and data collection; track and collect data on various customer interactions and touchpoints across different marketing channels and campaigns. This includes monitoring website visits, clicks, ad impressions, social media engagements, and email interactions.
  • Attribution modeling and analysis; analyze the collected data and assign credit to different touchpoints along the customer journey. These models could include first-touch attribution, last-touch attribution, linear attribution, and time decay attribution.

Key Features

Here are the key features I look for when picking out marketing attribution software:

  • Multi-Touch Attribution Models: Offering a range of attribution models to accurately distribute credit across multiple touchpoints, enabling a comprehensive understanding of customer interactions.
  • Cross-Channel Tracking: Ability to track and analyze customer interactions across various online and offline channels, providing a holistic view of the customer journey.
  • Data Integration: Seamless integration with different marketing tools, platforms, and data sources to create a unified data environment for attribution analysis.
  • Customizable Reporting: Generating detailed reports and visualizations that showcase attribution insights, helping marketers understand the impact of different touchpoints on conversions.
  • Conversion Path Analysis: Providing insights into the sequences of touchpoints that lead to conversions, highlighting the customer journey's most influential stages.
  • Real-Time Analytics: Offering real-time monitoring of customer interactions and attribution insights, enabling marketers to react promptly to changes and optimize strategies.
  • Predictive Analytics: Incorporating predictive modeling to forecast future outcomes based on historical data, aiding in proactive strategy adjustments.
  • Integration with Ad Platforms: Integration with advertising platforms to attribute conversions to specific ads and campaigns, optimizing advertising efforts.
  • User-Level Tracking: Tracking individual user journeys to understand unique behaviors and interactions, allowing for personalized attribution insights.
  • A/B Testing and Experimentation: Facilitating A/B testing and experimentation to assess the impact of different attribution models or strategies on outcomes.
  • Attribution Visualization: Providing visual representations of attribution data through graphs, charts, and dashboards for clearer insights.
  • Offline Attribution: Capabilities to attribute offline interactions, such as phone calls or in-person visits, to the customer journey.
  • Segmentation and Audience Analysis: Enabling the segmentation of audiences for more targeted attribution analysis, helping marketers tailor strategies to specific segments.
  • ROI Calculation: Calculating the return on investment for different marketing efforts and touchpoints, aiding in budget allocation decisions.
  • Integration with CRM Systems: Integrating with Customer Relationship Management (CRM) systems to tie attribution insights with customer data and enhance customer understanding.
  • Data Privacy and Compliance: Ensuring data privacy and compliance with regulations, especially important in handling sensitive customer information.
  • Support and Training: Providing customer support and training to help users effectively navigate and utilize the software's features for optimal results.

Usability

Usability is crucial when selecting marketing attribution software as it directly impacts the effectiveness and efficiency of the analysis process. A user-friendly interface and intuitive navigation allow marketers, regardless of their technical expertise, to seamlessly interact with the software, access critical insights, and interpret attribution data. Usability enhances the software's adoption rate and reduces the learning curve, enabling marketers to quickly harness its capabilities for informed decision-making, campaign optimization, and resource allocation.

Software Integrations

Software integrations are paramount when selecting marketing attribution software as they enable a cohesive and interconnected data ecosystem. The ability of the attribution software to seamlessly integrate with existing marketing tools, customer relationship management systems, advertising platforms, and data sources ensures a unified and comprehensive view of customer interactions across various touchpoints. Integrations streamline data flow, eliminate silos, and allow for the incorporation of a wide range of data, enhancing the accuracy and depth of attribution insights.

Customizability

Customizability is crucial in marketing attribution software as it enables businesses to tailor the attribution models and analyses to their unique needs and objectives. Every organization's customer journey is distinct, and customizability allows marketers to adjust attribution settings, create specific rules, and incorporate relevant data sources according to their industry, target audience, and marketing strategies. This flexibility empowers businesses to accurately reflect their attribution reality, resulting in more precise insights and informed decision-making.

Marketing Attribution Software FAQs

Here are a few of the most frequently asked questions that I come across when people ask me about using marketing attribution software:

Other Ecommerce Marketing Software Reviews

Here are a few other lists of key ecommerce marketing software that you can consider for your overall marketing strategy.

The Takeaway

Marketing attribution is an essential part of any ecommerce toolkit, as it lets you know where exactly customers are converting in your promotions, marketing, and ad strategy. Otherwise, it's very hard to gauge the ROI of your marketing campaigns.

For updates on articles like this tool overview and other ecommerce tips and strategies, subscribe to The Ecomm Manager newsletter.

By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.