As an ecommerce manager, you are likely selling your product on multiple ecommerce marketplaces. But managing these marketplaces individually becomes overwhelming pretty fast. You need a centralized platform to manage and sync inventory, and keep track of the various support issues that can arise from selling in multiple places simultaneously. To simplify this, ecommerce managers can use multi-channel ecommerce software.
Multi-channel ecommerce software provides ecommerce managers with a centralized platform or administration to sell products simultaneously on multiple marketplaces like Amazon, eBay, and more.
This reduces the work of manually managing each platform’s product catalog, stock levels, price adjustments, and more. Think of it as the Death Star from Star Wars, managing and controlling the entire fleet of the empire from a single centralized platform (Nerd level 1000).
I searched the web for the 10 best multi-channel ecommerce software. The list features multi-channel ecommerce tools that have all the critical features and functionalities that one needs to execute multi-channel ecommerce management with seamless ease. To help you further, I have outlined the strength of each product listing software as well as criteria for selection.
The Best Multi-Channel Ecommerce Software List
Here’s a shortlist of the best multi-channel ecommerce software:
What do I look for when I select the best multi-channel ecommerce software? Here’s a summary of my evaluation criteria:
User Interface (UI): Is it clean and attractive? Is the user interface easy to navigate, and is it easy to execute your desired actions?
Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? Do the knowledge base and user guides help in getting the job done?
Integrations: Is it easy to connect with other tools? Any pre-built integrations? Multi-channel ecommerce software is geared towards selling on multiple platforms. To support that, it needs to integrate without any hiccups with all the major marketplaces, as well as with other ecommerce tools in your tech stack, such as PIM software, PLM software, warehouse management systems, and more.
Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
Multi-Channel Ecommerce Software Key Features
What key features make the best multi-channel ecommerce software? I specifically searched the web for these key and decisive features that help with online sales in an omnichannel context.
Multi-Channel Inventory Syncing
Does the software have real-time multi-channel inventory syncing? When selling on multiple online stores, inventory syncing becomes a decisive feature in the success of an ecommerce business. The tool should be able to track inventory, manage product information, and showcase accurate inventory levels across various platforms in real-time. This helps in better store management and avoids overselling by using up-to-date product data.
Does the software have customization features? Multi-channel ecommerce software needs to be fluid to adapt to and integrate with all the major marketplaces. Additional customization features to ensure a smooth UI/UX experience are also important.
Does the product come with active support? Support is critical when you are an online seller with multiple online marketplaces. Tasks like inventory syncing, price adjustments, and others need heavy-duty technical resources. Ecommerce managers might not be experts in handling some advanced-level problems that can come with this. Tools should have support systems that include email, chat, or phone support.
Overviews Of The 10 Best Multi-Channel Ecommerce Software
Here’s a brief description of each of the multi-channel eCommerce software on my list, showing what it does best, plus screenshots to showcase some of the features.
SeCommerce is a leading SaaS solution fpr managing multiple ecommerce websites and POS storefronts. Their intelligent platform gives users the ability to manage multiple storefronts without compromising on customization. It enables ecommerce managers to rapidly scale their ecommerce businesses and customize each store accordingly.
The tool can manage multiple inventory locations with real-time inventory tracking. It helps you track transfers between stores and purchase orders from vendors, and offers real-time inventory syncing with all your websites and every POS location.
Users can upload products to multiple marketplaces including Amazon, eBay, and others. The tool allows users to automatically sync inventory changes and incoming orders with your order fulfillment mechanism. It also accounts for receiving and storing inventory in different physical locations.
In terms of customization, users can completely customize the look and feel of the storefront according to their design aesthetics. You can access a full-featured and highly customizable shopping cart that accepts payments through PayPal, credit card, or even direct deposit. You can add custom messages, enable or disable the postal code requirement, get shipping cost estimation, and more.
For reporting and analytics, the platform does a good job of summarizing the performance of 10s of storefronts in a single place. It gives insights on net sales, gift card usage, COGS, and more.
Support is available via call and email but is limited as higher support is an add-on feature. Also, the lack of documentation can make things a bit difficult to figure out at first.
The basic core plan of SeCommerce starts at $299 per month with multiple add-ons for training and support.
2. Jagged Peak – Best inventory management software for real-time data availability
Jagged Peak runs on a newly developed interface called EDGE. It enables greater personalization and mobility, and can present real-time inventory from all distribution channels, improving customer experience. It provides real-time availability across warehouses, stores, or other shipping points, and automatically directs orders to the optimal distribution point to save on shipping costs.
EDGE enables fluidity across multiple storefronts and empowers the customer to interact with the business without being limited by location with its “buy anywhere, fulfill anywhere, and return anywhere” option. The EDGE platform connects frontend and backend systems to give you a real-time view of all orders and inventory from different distribution channels.
There are options to customize color themes based on user preference. Using rules-based order management and handling ensures each order is executable and shippable, which helps to organize the pick, pack, and ship process.
The product integrates with Apple Pay, Avalara, Chase, PayPal, and more. Support is available 24/7 via phone and email. Pricing is available upon request.
CORESense Connect is an all-in-one point of sale, ecommerce, and retail business solution. It has tools for point of sale, store operations, inventory management, and more. It also provides an inventory database with a real-time view of your business.
It has a simple, easy-to-use interface that speeds up customer checkouts. Tasks like entering product SKUs or searching for product info via barcode, direct processing of credit cards within seconds, and more are simple to carry out. It lets you manage cross-channel promotions, fulfillment, and returns, as well as in-store pickup of online purchases. It also enables dropshipping for out-of-stock items and transactions that require multiple forms of payment.
It works out of the box with industry heavyweights like Magento, Amazon Seller Central, QuickBooks, and other ecommerce apps. Support is available via phone and email. Pricing is available upon request.
4. Fulfil.io – Best cloud ERP for ecommerce wholesalers and manufacturers
Fulfil.io is an ERP that lets you sell globally with support for multi-currency and easy return management. For wholesalers, it simplifies purchasing with customer price lists and a dedicated wholesale portal.
For manufacturers, there are tools for raw material and production tracking, enabling you to monitor manufacturing costs. You can implement workflow automation using Fulfil.io’s open API.
In terms of inventory management, it has inventory tracking support for Shopify’s multiple store location features. It also provides automated accounting and inventory tracking on Magento. In terms of integrations, it works with ecommerce apps like Shopify, Shopify Plus, Spree, and BigCommerce. In terms of Marketplaces, it works with Amazon, Etsy, eBay, and Walmart Marketplace, among others. It supports payment gateways like PayPal, Stripe, and other commonly used apps.
Support is available via email and chat. There is also extensive documentation available to cover nuanced queries. Pricing is available upon request.
5. Shopify – Best ecommerce platform for multi-purpose needs
Shopify Plus helps bring point of sale and ecommerce under one umbrella, making it an omnichannel retailer. The tool helps bring click-and-collect customers to your store with features for in-store and curbside pickups. Vice versa, it can remind customers of their in-store favorites with email carts, thus giving an unprecedented online shopping experience. (Yes, just like that, magic!)
When a product is not available, the tool can still enable a sale by offering the option of buying in-store and shipping to the customer at a later date. Also, no matter where customers buy from, they can return or exchange in the retail store.
The tool also lets users track inventory, export/import inventory through CSV files, adjust inventory, and other important inventory management tasks. Its headless feature enables flexibility by making your business available via mobile devices and voice-powered technology.
The SaaS is known in the industry for its stability and comes with a streamlined content management system. The analytics can track store visits, conversions, average order value, and more. The product integrates with Apple Business Chat, Google Sheets, Oberlo, Airtable, Slack, and marketplaces like Amazon and eBay.
Support is available through chat and email. There is an extensive knowledge base available to cover the basic queries. Shopify plans start at $29 per month with a free trial option.
6. LS Retail – Best POS software for retail management
LS Retail is a unified retail management system offering state-of-the-art POS, financials (Microsoft ERP), store operations, inventory, supply chain management, and ecommerce under one roof.
The POS terminals support both keyboard and touch screen products, and they are easy to set up. You can use it to track sales, stock level, and productivity in real-time across all your multiple sales channels. So, be it physical locations, ecommerce platforms, or mobile apps, you can see and monitor synced data across all channels.
It can be deployed as a vertical software for Business Central/Microsoft Dynamics NAV, making the solution more competent and sought after. The UI/UX is user-friendly, and applications are easy to implement. In terms of customization, it has widespread configuration facilities, with the ability to hide features for some users, making the app deploy truly as your own. It also has features for configuring pricing, offers, and promotions fairly easily.
LS Retail integrates with apps like Woocommerce, Shopify, and more. Support is available via email and has been reported to be a little slow. Pricing is available upon request.
7. Wix.com – Best multi-channel ecommerce software for design customization
A regular in our best ecommerce platform series, you can use Wix to sell on multiple channels like Facebook, Instagram, eBay, and so on. Your inventory will be synced automatically across all these channels so you can hit the ground running.
Users can also sell on other marketplaces like Amazon, Google Shopping, and third-party apps like AdScale and InkFrog. Wix allows you to create multilingual sites so you can cover the entire global market.
The website builder comes with 500 beautiful templates to create a modern site that converts. The artificial design intelligence tool drives on insightful questions to automate the site design process. Wix integrates seamlessly with QuickBooks, Mailchimp, and other top ecommerce apps.
The main form of support is via the Help Center feature. Wix’s ecommerce and business plans start at $23 per month.
Channel Connector provides connectivity APIs as a service that can be embedded within a property management system. This provides developers of property management systems with channel connectivity capabilities that are integrated natively into their applications without the work of individually writing various OTA APIs.
Channel Connector helps with syncing rates, availability, and content between property management software solutions and online travel agents. The tool also allows users to transmit payment card information between the guest and payment processor for online transactions. It enhances the capabilities of property management systems by expanding connectivity to multiple channels with seamless integration.
In terms of analytics, it provides real-time market intelligence. It also has features for dynamic pricing to increase revenue and maximize occupancy. Other than that, it has features for centralized messaging, automated channel listings, and onboarding. In terms of support, it provides interactive documentation that guides you to the right resource based on your use case.
It connects with all the major apps in the travel and hospitality industry like Airbnb, Travelocity, and Booking.com. Pricing is available based on your custom requirements, and a free demo is also available.
9. eSwap – Best multi-channel ecommerce software for retailers
eSwap is a multi-channel retail ecommerce software that combines features for order management, inventory management, accounting, and shipping features in one platform.
In terms of inventory management, it supports linking to your listings from your store. This helps in keeping stock levels correct in real-time. You can also import products in bulk via a CSV file and update them in bulk. The tool supports selling on different marketplaces, shops, and POS systems at the same time, but manages your business from a single platform.
It integrates with top third-party logistic apps like DHL, Royal Mail, UPS, and more. In terms of analytics, you can run detailed reports with filters for different sales channels. Its warehouse management system allows users to transfer stocks between different warehouses easily.
Support is available via phone, email, and live chat. There is also extensive documentation to keep the customer engaged. Pricing starts from $79 per month with a free forever version.
10. Channable – Best feed management and PPC tool for small businesses
Channable helps with feed management by optimizing the feed to accommodate the biggest ecommerce channels. Channable helps you implement over 2500 price comparison websites, marketplaces, and affiliate programs, and generate ads for Microsoft Advertising and Google Ads. The tool is great for managing product feeds, automating PPC campaigns, and fully integrating with marketplaces.
The product creates and manages qualitative feeds on more than 2500 different price comparison websites, marketplaces, and existing affiliate networks. Channable helps you rapidly create product categories, as well as apply powerful rules to filter and modify products. Its integrated API connections enable you to push product listings to all the mainstream marketplaces with automatic order syncing.
Support is available via email and chat. The pricing starts with the Starter pack that comes for $39 per month.
SellerActive – Best multi-channel ecommerce software for automated repricing and cross-channel fulfillment for Amazon FBA sellers.
Brightpearl – Best multi-channel ecommerce software for retail business intelligence
Sellbrite – Best listing optimization software for Walmart
Jet Ecommerce – Best multi-channel ecommerce solution for the Southeast Asian market.
Multi-Channel Ecommerce Software FAQ
Here I address some of the frequently asked questions related to multi-channel ecommerce software.
What Is Multi-Channel Ecommerce?
Multi-channel ecommerce is the practice of listing and selling products on more than one channel simultaneously. When a business sells their product on marketplaces like Amazon, eBay, and Walmart, as well as their own channels, they are engaging in the practice of multi-channel ecommerce.
Multi-channel ecommerce helps ecommerce managers get their products to larger sets of audiences without the rigorous effort needed in optimizing their platform for search engines.
What Is Multi-Channel Inventory?
Multi-channel ecommerce requires sophisticated inventory management to coordinate inventory levels across multiple platforms. Multi-channel inventory management is the process of accounting for and tracking orders across various channels to maintain the correct levels of inventory data for each platform.
The goal of multi-channel inventory management is to display real-time inventory data for each channel so that customers are assisted properly.
What Do You Think About These Multi-Channel Ecommerce Software?
This is my cherry-picked list of the top multi-channel ecommerce software. What do you think of them? Did I miss any tools? Let me know in the comments.
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