20 Best Landing Page Builders for Ecommerce Reviewed for 2025
The 10 Best Ecommerce Landing Page Builders to Level Up Marketing
Before we get into the meat of this post, here’s our shortlist of the top 10 picks for landing page builders out of all 20 tools we cover here.
Our one-on-one guidance will help you find the perfect fit.
There are many facets to marketing your ecommerce brand, because you're never just marketing to one specific persona. Your audience consists of many types and their motivations for buying your product are various.
So, you can't send them all to your homepage or even your product page if you really want them to click the buy button. You need landing pages that speak directly to their needs. Thus, you need a great landing page builder.
Ecommerce platforms are wonderful, but they aren't great for making landing pages.
So, you want something that'll connect with your platform, allowing you to quickly build and launch high-converting landing pages. You need things like A/B testing, drag-and-drop editing, and powerful analytics.
Well, lucky that you have me here. I know a thing or two about ecommerce landing page builders. I've written too many posts to count about landing pages and funnels and the like. And now, I've put together this list of the best landing page builders out there.
So, let's get on with this thing.
What are Landing Page Builders?
Landing page builders are just that—visual editing platforms that enable brands to intuitively design and launch landing pages for their various marketing campaigns.
Landing pages are precision marketing tools that speak to a niche subsection of your audience, connecting with their pain points and showing how your offering is the answer.
There's one reason that savvy tech people started building landing page builders—landing pages drive significantly higher conversions than any other page. This is just as true for ecommerce brands as any other.
With an ecommerce landing page builder, you can use existing templates or create your own to start building new landing pages in the matter of minutes. If one landing page worked exceptionally well, you can template it and build more to replicate your success.
And, the great thing about the future we find ourselves in is that you don't need to know a lick about coding to make something extraordinary. If you can click, drag, and drop elements, you are well on your way to something great.
So, landing page builders are pretty exciting, right?
Why Trust Our Landing Page Builder Reviews
We’ve been testing and reviewing ecommerce software since 2021. As marketers ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.
We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews.
Learn how we stay transparent and our review methodology.
Comparing the Best Landing Page Builders for Ecommerce
Here’s a quick comparison table with each landing page builder tool’s pricing. Get more in-depth comparisons by clicking the Compare Software button below.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  Unbounce Unbounce gives you multiple landing page design options. | Best for AI-powered page building | 14-day free trial | From $99/user/month | Website |
| 2 |  Instapage Instapages gives you the stats you need to analyze page performance. | Best for built-in collaboration | 14-day free trial | From $299/user/month | Website |
| 3 |  Landingi Landingi gives you precise control over your designs. | Best for advanced page customization | A free plan with limited features is also available. | From $49/user/month | Website |
| 4 |  AWeber Aweber offers a wide selection of landing page templates. | Best for direct integration with Canva | Free plan available | From $12.50/month (billed annually) | Website |
| 5 |  Leadpages Leadpages includes templates for many different use cases. | Best for code-free landing pages | 14-day free trial | From $37/month (billed annually) | Website |
| 6 |  Wix Landing Page Builder With the Wix landing page builder, it’s easy to change page backgrounds. | Best for a beginner-friendly option | A free plan with limited features is also available. | From $4.50/user/month | Website |
| 7 |  Mailchimp Landing Page Builder The drag-and-drop editor makes it easy to build pages with Mailchimp. | Best for a built-in content studio | A free plan with limited features is also available. | From $13/user/month | Website |
| 8 |  SeedProd Seedprod helps you build any kind of page in WordPress. | Best for WordPress landing pages | A free plan with limited features is also available. | From $3.29/user/month | Website |
| 9 |  Elementor Elementor includes a wealth of widgets to help you customize designs. | Best for advanced styling and layouts | Offers a 30-day money back guarantee | From $9.99/month (billed annually) | Website |
| 10 |  Kajabi Kajabi allows you to update the ALT text for any image. | Best for upsell and cross-sell features | 14-day free trial | From $149/user/month | Website |
How to Choose a Landing Page Builder for Your Ecommerce Store
Choosing the right landing page builder for your ecommerce store can feel like a daunting task—there are countless options out there, each with its own strengths and quirks.
But fear not! By zeroing in on what truly matters for your business, you can make a decision that drives results.
When evaluating landing page builders, keep these ecommerce-specific considerations in mind:
- What you want to achieve. Define your goals—whether it’s driving traffic to product pages, launching collections, or running promotions. Look for features that support these objectives, like product embedding, seamless checkout processes, and dynamic content capabilities. If you're using a Shopify page builder or BigCommerce page builder, ensure it offers integrations that enhance these features.
- Who will use it. Consider your team’s needs. A user-friendly tool might work for marketers, but if developers need to get involved, choose a builder that supports advanced customization and multiple user roles, particularly for more complex integrations with Shopify or BigCommerce.
- Integration with other tools. Ensure the builder integrates well with your ecommerce platform—whether it’s Shopify, BigCommerce, or another solution—along with your CRM, email marketing tools, and analytics software. Good integration ensures efficiency and a consistent customer experience.
- Desired outcomes. Define success metrics like conversion rates or customer engagement. Choose a builder that supports these goals with robust analytics, personalization features, and dynamic pricing to help you hit those targets.
- Fit within your organization. Assess how the builder fits into your current workflows. For smaller teams, a simple tool with templates might be enough. For scaling businesses, look for features that support automation and multi-channel campaigns, ensuring the builder can grow with your needs.
The 10 Absolute Best Ecommerce Landing Page Builders We Could Find
Let’s take a look at each landing page design tool in our list, reviewing each for their use cases, their top features, their integrations with top tools, and their pros & cons.
Unbounce is an AI-powered landing page builder with smart features that help you create stunning, high-performing online marketing campaigns in minutes.
Why I picked Unbounce: Whatever your skill level, you’ll find Unbounce easy to work with. And thanks to the personalized recommendations, you’ll be able to optimize every stage in your funnels. Unbounce also includes AI-powered copywriting tools, so you can instantly generate, remix, and expand content for any purpose.
The software also uses AI to route visitors to the best landing pages for people like them, significantly increasing signups. For search ads, you can pair each ad with a dedicated landing page to improve your quality score and reduce the cost per click. Social media visitors can be directed to targeted, mobile-optimized pages.
Unbounce Standout Features and Integrations
Features include a preview smart builder, smart copywriting, apps, page templates, asset library, and product security.
Integrations include Calendly, Jotform, Stripe, Typeform, Shopify, PayPal, Facebook, Google Analytics, Giphy, and Pexels.
Pros and cons
Pros:
- Simple to follow the prospect’s journey
- Quality landing page templates
- Easy to add extra Javascript
Cons:
- Mismatch between desktop and mobile designs
- Conversion tracking can be tricky
Instapages offers a landing page builder that creates fast-loading, AMP-ready web pages optimized for maximum conversions.
Why I picked Instapages: Leadpages offers over 500 page layouts, all thoroughly tested and optimized for conversion. Pages can be built with or without AMP, achieving near-instant page loads either way. Collaboration tools are standard within the system, so anyone on your team can comment or make a contribution.
Using the library of content blocks, you can save elements, reuse them or update pages globally. The intuitive drag-and-drop builder empowers anyone on your team to create beautiful, high-converting pages quickly. You can also take advantage of the pixel-precision design features and a library of global brand assets to ensure your pages are always on-brand.
Instapages Standout Features and Integrations
Features include built-in collaboration, content blocks, AMP-readiness, drag-and-drop editing, 500+ layouts, and a brand-asset library.
Integrations include Google Ads, Facebook Ads, Taboola, Adroll, Rollworks, Twitter Ads, LinkedIn Ads, Microsoft Ads, BrightRoll, and Perfect Audience.
Pros and cons
Pros:
- Dynamic page titles
- Powerful tools
- Extensive customization options
Cons:
- Limited metrics
- No HTML export option
Landingi offers you a simple drag-and-drop builder for quickly creating, launching, and optimizing landing pages.
Why I picked Landingi: Getting started with Landingi is easy, thanks to the extensive library of fully-customizable templates. You get user-friendly tools for creating and measuring landing pages, pop-ups, lightboxes, and sales funnels.
You can choose from a range of widgets for your landing pages and use the testing tools to evaluate their performance. It’s also easy to integrate forms into your pages to collect leads. The sophisticated analytics module gives insights into critical stats such as conversion rates.
Landingi Standout Features and Integrations
Features include A/B testing, a rich template repository, a content library, email notifications, custom domains, and a WordPress plugin.
Integrations include ConvertKit, HubSpot, Keap, LeadByte, LeadsBridge, Pipedrive, Salesforce, SugarCRM, and ActiveCampaign.
Pros and cons
Pros:
- Unlimited landing pages
- Simple to navigate
- Extensive functionality
Cons:
- Occasional bugs
- Limited analytics
Aweber is a well-established digital marketing platform with its powerful, flexible landing page builder.
Why I picked Aweber: This tool allows you to create unlimited, custom landing pages using drag-and-drop functionality. A native integration with Canva makes it easy for even newbies to create stunning designs quickly and easily.
You can create working pages without having to build your own website. The page builder integrates seamlessly with the Aweber CRM, allowing you to store both landing page and email images in the same place. A library of free stock images is included to help you get the exact look you need.
Aweber Standout Features and Integrations
Features include a template library, integration with Aweber CRM, integration with Canva, and drag-and-drop functionality.
Integrations include GoToWebinar, WordPress, Paypal, AppDrag, Digital Access Pass, Blogger, Elegant Themes, Raven Tools, S2 Member, and WPSubcribePro.
Pros and cons
Pros:
- Easy to use
- Wide range of templates
- Designed for non-technical users
Cons:
- Not suitable for non-Aweber users
- Limited functionality
Leadpages is a great landing page tool that helps you build sophisticated websites, specialist pages, pop-ups, sticky bars, and sales funnels.
Why I picked Leadpages: As well as building out professional lead capture pages and other elements, you can use Leadpages to connect to tools such as webinar platforms, payment processors, and marketing automation systems. Plus, the real-time dashboard lets you view campaign performance and analyze your return on investment.
The code-free system makes it easy for anyone to build conversion-optimized designs, without the need for programming or technical experience. In addition, the software gives you optimization tips in real-time, so you can predict a page’s performance before you even publish. You can also run split tests and analyze results using advanced analytics.
Leadpages Standout Features and Integrations
Features include code-free publishing, A/B testing, multivariate testing, optimization recommendations, detailed analytics, ready-made templates, and a real-time dashboard.
Integrations include Google Analytics, Hotjar, Contactually, Salesforce, Bing Ads, Facebook Ads, Google Ads, Taboola, SendOwl, and Shopify.
Pros and cons
Pros:
- Lightweight pages
- High-converting designs
- Frequently updated
Cons:
- Old-school interface
- Limited image functionality
Wix is a popular website-building platform designed to help anyone with an idea to get a website up and running quickly.
Why I picked Wix Landing Page Builder: The Wix tool is an excellent option for someone who is new to online marketing and needs to get up to speed quickly. It features robust customization options, a range of ecommerce tools, and an interface that will feel familiar to Photoshop users.
No coding skills are required. You can create beautiful pages using the drag-and-drop interface or use the built-in wizard to uncover the tailored design that’s right for you. The editor also features numerous widgets, and hundreds of templates are available.
Wix Landing Page Builder Standout Features and Integrations
Features include multiple widgets, a drag-and-drop interface, mobile site-building tools, web-store functionality, and support for digital downloads.
Integrations include Hubspot, Google Analytics, Facebook, Mailchimp, Google Ads, Yandex Metrica, Privy, VWO, Crazyegg, and Hotjar.
Pros and cons
Pros:
- Rapid page creation
- Excellent security
- Intuitive interface
Cons:
- More functions needed
- Customizing designs can be tricky
Mailchimp is a popular email marketing platform that offers a built-in landing page builder, helping you quickly build pages, websites, and funnels.
Why I picked Mailchimp: Using the Mailchimp landing page builder, you can create beautiful landing pages in minutes for a wide variety of purposes. The system pulls product imagery directly from connected stores so you can feature a top-selling product or promote your latest collection.
Using the built-in content studio, you can store all your images and insert them into pages with a couple of clicks. The drag-and-drop editor makes designing pages simple, producing mobile-optimized pages that look great on any device. Thanks to the built-in analytics, you can see precisely how pages perform.
Mailchimp Standout Features and Integrations
Features include a content studio, drag-and-drop editing, a template library, mobile optimization, analytics, and integration with Mailchimp CRM.
Integrations include Facebook, Eventbrite, SimpleTexting, Vimeo, LiveChat, Mixpanel, Google Analytics, Survey Sparrow, Rewind, and Canva.
Pros and cons
Pros:
- Great for beginners
- Native integration with Mailchimp CRM
- Extensive template library
Cons:
- Occasional bugs
- Limited features
Seedprod is a drag-and-drop landing page builder designed especially for WordPress users. It can be used to create optimized landing pages or custom themes.
Why I picked Seedprod: This simple-to-use page builder allows you to create pages in WordPress without coding. The software includes various blocks for displaying static and dynamic content. You can easily build headers, footers, pages, posts, archives, sidebars, and WooCommerce pages.
You can get up to speed fast by drawing on the extensive library of pre-built themes. Alternatively, you design custom pages that suit your precise requirements. You can build any type of landing page, including sales, optin, coming soon, maintenance mode, webinar, login, and thank you pages. New templates are added regularly.
Seedprod Standout Features and Integrations
Features include a template library, point-and-click customization, content blocks, ready-made page sections, color palettes, fonts, access controls, and custom 404 pages.
Integrations include ActiveCampaign, Aweber, Campaign Monitor, Constant Contact, ConvertKit, Drip, GetResponse, iContact, Mailchimp, and MailerLite.
Pros and cons
Pros:
- Access to millions of stock photos
- Built-in theme builder
- Clean page builder
Cons:
- No A/B testing
- Moving content blocks can be tricky
Elementor helps you create high-converting landing pages for WordPress quickly and easily, without requiring you to know code.
The software offers a large selection of mobile-responsive templates. You can build pages rapidly using the drag-and-drop editor, then add custom forms to generate leads and optins.
Why I picked Elementor: Elementor allows you to add advanced styling, layout, and design elements to your WordPress content. In the pro version, you can also design complete WordPress themes from the ground up.
Another option is to Import a pre-built Elementor template, then deconstruct it to see how the designer built the page. This way, you can get insights into the advanced options and build something similar.
Elementor Standout Features and Integrations
Features include an advanced editor, workflow optimization, design capabilities, ecommerce features, email marketing tools, and a theme builder.
Integrations are available with a wide range of WordPress plugins.
Pros and cons
Pros:
- Feature-packed
- Integration with SEO plugins
- A great time saver
Cons:
- No way to export pages in HTML
- Display issues in some browsers
Kajabi is a fast, flexible landing page builder that helps you build professional pages without technical headaches.
Why I picked Kajabi: The software includes streamlined templates for all the most popular page types, including lead generation, capture, sales, and policy. With the framework of your page already in place, it’s easy to make it your own and launch a custom landing page that has the impact you need.
Kajabi also helps you maximize revenue by adding upsell and cross-sell options right where they will get the most exposure. These ‘smart’ offers hide products the customer already owns and suggest alternatives they want to buy.
Kajabi Standout Features and Integrations
Features include a drag-and-drop page builder, CTA buttons, professional templates, integrated payments, funnels, and analytics.
Integrations include ConvertKit, Mailchimp, ActiveCampaign, Aweber, Google Calendar, YouTube, Vimeo, Stripe, PayPal, and Shopify.
Pros and cons
Pros:
- All-in-one solution
- Reusable pages
- Completely customizable
Cons:
- Steep learning curve
- Difficult to work with
Other Options
Here are a few more options that didn’t make the best landing page builder list:
- Marketing 360 by Madwire
For pay-per-click landing pages
- HubSpot
For HubSpot CRM users
- ClickFunnels
Landing page builder for proven funnel templates
- Act-On
Landing page builder for covering the full customer lifecycle
- EngageBay
Landing page builder for sales automation
- Swipe Pages
Landing page builder for creating mobile optimized AMP landing pages
- Keap Pro
Landing page builder for personalized communication
- Wishpond
Landing page builder for pages that load fast
- Kartra
Landing page builder for an all-in-one platform
- GetResponse Landing Page Builder
Landing page builder for drag-and-drop page building
Our Selection Criteria for Ecommerce Landing Page Builders
Choosing the right landing page builder can make or break your ecommerce campaigns. From boosting conversions to streamlining your workflow, the best tools deliver features and ease of use that align with your business goals.
Based on in-depth research and testing, we’ve developed weighted criteria to help you evaluate and choose the right landing page builder for your ecommerce store.
Core functionality (25% of total weighting score)
Ecommerce landing page builders must deliver essential capabilities that drive conversions and provide a seamless user experience. We assess each tool’s ability to offer:
- Ecommerce integration. Seamlessly connects with platforms like Shopify or BigCommerce for effortless product management and checkout.
- A/B testing. Allows testing of different page designs to determine which elements perform best.
- Mobile responsiveness. Ensures landing pages look and function perfectly on all devices, especially mobile.
- SEO tools. Includes features to optimize your landing pages for search engine rankings and organic traffic.
- Payment gateways. Supports integration with secure payment processors to reduce cart abandonment.
Additional standout features (25% of total weighting score)
Beyond the basics, additional features can distinguish exceptional landing page builders from the rest. We look for:
- Dynamic product recommendations. Boosts cross-sell and upsell opportunities with personalized recommendations.
- Custom landing page templates. Provides ecommerce-optimized templates designed for high conversion rates.
- Advanced analytics. Offers detailed insights into customer behavior, sales metrics, and ROI.
- Third-party integrations. Connects with tools like CRMs, email marketing software, and analytics platforms for a cohesive tech stack.
- Scalability. Supports business growth with features for managing multiple campaigns, domains, or storefronts.
Usability (10% of total weighting score)
An intuitive, user-friendly interface can save you hours of work and headaches. We evaluate each tool’s:
- Clean design. Offers a clear, intuitive interface for quick navigation and setup.
- Ease of use. Simplifies page creation for non-technical users.
- Drag-and-drop functionality. Allows users to design and customize pages without any coding knowledge.
Onboarding (10% of total weighting score)
Getting started quickly is critical for ecommerce businesses. We assess how landing page builders support:
- Training resources. Includes tutorials, webinars, and detailed guides for learning the platform.
- Pre-built workflows. Offers ready-to-use templates and workflows to minimize setup time.
- Support during setup. Provides access to responsive support teams to assist with initial implementation.
Customer support (10% of total weighting score)
Reliable support ensures you can resolve issues quickly and avoid disruptions. We assess:
- Availability. Provides assistance via live chat, email, or phone—preferably 24/7 for global coverage.
- Community and resources. Includes access to user forums, regular software updates, and ongoing educational materials.
Value for money (10% of total weighting score)
It’s not just about cost—it’s about getting the most out of your investment. We weigh:
- Transparent pricing. Offers clear pricing structures without hidden fees.
- Scalable plans. Adapts to your business needs as you grow.
- Cost vs benefits. Evaluates whether the features and performance justify the investment.
Customer reviews (10% of total weighting score)
Feedback from real users offers critical insights into the tool’s effectiveness. We consider:
- User satisfaction. High ratings and consistent praise for key features like ease of use and ecommerce integration.
- Common praises or complaints. Identifies recurring themes in user feedback, highlighting strengths or potential drawbacks.
Key Features of Landing Page Builders
The right landing page builder can be your secret weapon for converting visitors into customers (and maybe even superfans).
Here’s what you need to build pages that actually work:
- Drag-and-drop editor. No coding? No problem. Just drag, drop, and rearrange text, images, buttons, and forms like a pro—even if your tech skills peak at setting up Wi-Fi.
- Customizable templates. Why reinvent the wheel? Use pre-built, conversion-focused templates tailored for your industry. Pick one, tweak it, and boom—your page is ready for action.
- Mobile-first design. If your landing page doesn’t look amazing on mobile, you’re leaving money on the table. Choose a builder that prioritizes swipeable slides and responsive layouts to wow your smartphone shoppers.
- No-code A/B testing. Testing doesn’t have to be scary or require a tech guru. Experiment with page variations (like that new headline you’ve been debating) and let the data tell you what works.
- Ecommerce platform integration. A builder worth its salt will play nice with Shopify, WooCommerce, or BigCommerce, syncing your products and data without any late-night troubleshooting.
- Lead management tools. Don’t just collect leads—organize them like a champ. Filter, sort, and export your data to CRMs or email tools so your sales funnel is always primed.
- AI-powered features. Let the robots help you! Look for builders with AI tools to suggest copy, analyze user behavior, and optimize layouts while you sip your coffee.
- SEO optimization. Make Google your new bestie with tools to perfect your meta tags, URLs, and keywords, ensuring your pages get noticed in the search results.
- Analytics and reporting. What’s working? What’s flopping? Get the answers with metrics like conversion rates, bounce rates, and heatmaps so you can keep improving.
- Custom domains and branding. Skip the cringe-worthy URLs like myshop.landingbuilder.com. Stick to your brand’s vibe with custom domains and polished branding.
- Form builder. Capture those all-important leads with forms that are flexible, sleek, and integrated into your favorite email marketing tools.
- Training and support. Confused? Stuck? The best builders have your back with tutorials, live support, and resources to get you from zero to launch, stat.
- Speed optimization. No one likes waiting (especially online shoppers). Fast-loading pages keep visitors happy, engaged, and ready to buy.
- Security features. Build trust with SSL encryption, GDPR compliance, and other data protections that ensure your customers’ peace of mind.
Choose a builder with these features, and you’ll be creating high-converting landing pages that look sharp, work hard, and make your ecommerce goals a reality.
Benefits of Landing Page Builders
A landing page builder isn’t just a convenience—it’s a powerhouse for boosting your ecommerce success. Here’s why it’s a game-changer for your store:
- Turn visitors into customers. These tools are conversion-focused, with A/B testing and customizable templates that make it easy to design pages that sell—no design degree required.
- Save time and money. Drag, drop, done. Skip the coding headaches and expensive developers. A good builder lets you create pro-level pages in minutes, not days.
- Shine on every device. Mobile-first? More like mobile-always. Responsive, fast-loading pages keep customers engaged, whether they’re scrolling on their phone or clicking on their laptop.
- Integrate like a boss. Sync effortlessly with your ecommerce platform, CRM, or email marketing tools. Your tech stack will thank you.
- Grow with your business. Need more pages? Launching a new campaign? These builders scale as fast as you do, handling everything from a side hustle to an ecommerce empire.
- Empower your team. With user-friendly tools, anyone can create killer landing pages—no tech wizardry required. Your team just got a whole lot more capable.
- Optimize with data. Built-in analytics let you see what’s working and what’s not. Track conversion rates, bounce rates, and more to perfect your strategy.
- Protect your customers. SSL encryption, GDPR compliance, and other security features safeguard customer data and build trust. Peace of mind for you and your shoppers.
With these benefits, a landing page builder isn’t just an investment—it’s the foundation of your ecommerce growth.
Cost & Pricing of Landing Page Builders
Landing page builders come in a variety of pricing tiers, designed to accommodate businesses of different sizes, needs, and budgets.
Whether you're a small startup or an enterprise-level organization, there's a plan that fits your requirements.
Factors affecting pricing plans
Pricing can vary significantly based on several factors. Here’s what typically determines costs:
- Number of landing pages. Entry-level plans often limit the number of pages you can create, while higher tiers allow unlimited pages.
- A/B testing and optimization tools. Access to advanced testing and optimization tools often requires a more expensive plan.
- Custom domains and branding. Premium plans let you fully customize your pages with your own domain and remove builder branding.
- Integration capabilities. Seamless connections with CRMs, email marketing platforms, and ecommerce tools usually come with professional or advanced plans.
- User access and collaboration. Plans with support for multiple team members or advanced collaboration tools are often priced higher.
- Analytics and reporting. Detailed performance tracking is sometimes limited to higher tiers.
- Customer support. Dedicated account managers or 24/7 support are typically reserved for enterprise-level plans.
- Security features. Features like enhanced SSL encryption, GDPR compliance, and other security tools may be more robust in premium plans.
Common pricing tiers for landing page builders
Most landing page builders offer tiered plans designed to match different business needs. Here’s a general breakdown of what you can expect:
| Plan Type | Average Price | Common Features Included | Best For |
|---|---|---|---|
| Free | $0 | Basic templates, limited landing pages, branded URLs, basic analytics. | Hobbyists, solopreneurs |
| Basic | $9 - $37/month | Custom domains, essential templates, basic A/B testing, limited integrations. | Small businesses, startups |
| Professional | $50 - $99/month | All Basic features, additional templates, advanced A/B testing, detailed analytics. | Growing businesses, SMEs |
| Advanced | $150 - $299/month | All Professional features, priority support, AI tools, extensive integrations. | Medium to large businesses |
| Enterprise | $500+/month | All Advanced features, custom solutions, dedicated support, enterprise-grade security. | Large enterprises |
Example pricing from top tools
Here are a few examples of specific landing page builder pricing:
- Unbounce: Offers plans starting at $74/month, with higher tiers going up to $649/month. Unbounce is known for its advanced A/B testing, AI-driven optimization, and a wide selection of responsive templates.
- Leadpages: Pricing starts at $37/month for the Standard plan, which includes basic features like one custom domain and unlimited landing pages. More advanced plans with features like priority support start at $74/month.
- Instapage: A premium solution with pricing starting at $199/month for its Build plan, which includes personalized landing pages and extensive optimization tools. Custom enterprise plans are also available.
- GetResponse: Starts at $19/month for the basic plan, with higher tiers offering more comprehensive marketing automation features, including landing pages, priced up to $1,099/month.
Choosing the right plan for your brand
Here’s how to zero in on the perfect plan for your business:
- Think beyond price. Evaluate the value of the features you’re paying for. A plan that costs a little more but includes robust analytics or priority support could save you money in the long run.
- Assess your current needs. If you’re just starting out, a Basic or Professional plan might offer everything you need. Advanced tools like AI features or extensive integrations might not be necessary yet.
- Plan for growth. Choose a scalable builder that lets you upgrade as your business and landing page needs expand.
- Test before committing. Many builders offer free trials or money-back guarantees. Use these to explore features without risk.
Landing Page Builder FAQs
I just know you have other questions jangling around that curious mind of yours. And, now you’ve made it to the “other questions jangling around your mind” section of the post. NICE!
How do I create my own landing pages?
Great question! Which is why we wrote a whole article about it here: How To Build High-Converting Ecommerce Landing Pages (With Examples).
TLDR? 1) Know what type of landing page you need; 2) choose the best landing page builder for your needs; 3) pick a killer call-to-action; 4) test, rinse, and repeat using analytics tools to check success rates.
Why do I need a landing page builder for my ecommerce store?
A landing page builder is a secret weapon for conversions. It allows you to quickly create targeted, high-converting pages without needing a developer on speed dial. Whether you’re launching a new product, running a flash sale, or capturing leads, a landing page builder ensures your pages are optimized for success. Plus, with built-in tools like A/B testing and analytics, you can fine-tune your pages to maximize their effectiveness. In short, it saves you time, boosts your sales, and makes your marketing team look like rockstars.
Are there free landing page builders available for ecommerce?
Yes, there are free options out there! Many landing page builders offer a basic free plan that’s perfect for getting started. However, these free versions often come with limitations—like fewer templates, branded URLs, or restricted features. If you’re running a serious ecommerce operation, you might quickly find that upgrading to a paid plan is worth it for the added functionality and professional polish. But for smaller campaigns or testing the waters, free versions can definitely get the job done.
How much does it cost to hire someone to build a landing page?
The cost of hiring someone to build a landing page can vary widely depending on the complexity of the page, the designer’s experience, and your specific needs.
On the low end, you might find freelancers who can create a basic landing page for around $100 to $500. For more complex pages with custom design elements and advanced functionality, prices can range from $1,000 to $5,000 or more.
Hiring a top-tier agency? Expect to pay even more. But before you drop serious cash, consider whether a landing page builder could give you the tools to create stunning pages in-house—saving you both time and money.
Other Ecommerce Marketing Tools
Landing pages are where you send the traffic from all your great marketing channels. Here are some other marketing software roundups to help you decide on your stack:
- Best Ecommerce Website Builders
- Best Ecommerce Analytics Platforms
- Best Email Marketing Platforms
- Best Demand Side Platforms
Time to Start Building and Start Converting
Landing pages are truly the best way to develop a rock solid sales funnel. Bring potential customers in through the right doors, and you'll have them for life.
No need fussing around to make your ecommerce platform create these singular conversion machines when dedicated tools can get it done better and faster.
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