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There are seemingly countless landing page builders available, so figuring out which is best for you is tough. You want to easily construct and customize landing pages that capture visitor attention and drive conversions, such as sign-ups or sales—but now need to figure out which tool is the best fit. I've got you! In this post, I make things simple, leveraging my managing and marketing for online stores of all sizes, and using dozens of different landing page tools to bring you this shortlist of the best landing page builders overall.

What are Landing Page Builders?

Landing page builders are straightforward, user-friendly tools designed to create single web pages, known as landing pages, which are focused on a specific marketing or advertising campaign. These builders provide templates and intuitive interfaces, allowing users to easily design, customize, and publish pages that aim to convert visitors into customers or leads. They are essential for businesses looking to efficiently craft targeted, engaging online experiences without needing extensive technical skills, thereby enhancing their digital marketing efforts.

Overviews Of The 20 Best Landing Page Builders

Here’s a brief description of each landing page builder to showcase each one’s best use case, some noteworthy features, screenshots, and pricing information.

1

HubSpot

Best for HubSpot CRM users

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
10798 reviews

14-day free trial + free plan available

From $45/month

HubSpot is a popular CRM solution that offers a built-in page builder to help users create professional-looking designs quickly. 

Why I picked HubSpot: This tool allows you to design and launch custom landing pages easily without technical expertise. You can choose from a library of mobile-optimized templates or build new pages using the drag-and-drop editor. It’s simple to dynamically show different content based on a visitor’s location, device, lifecycle stage, or contact information. 

The centralized dashboard helps you identify your top-performing landing pages. You can also test variations against each other to find the best performer. Thanks to the custom SEO suggestions, you can also optimize each page for search.

HubSpot Standout Features and Integrations

Features include a template library, drag-and-drop editing, A/B split testing, mobile optimization, page analytics, personalization, and integration with HubSpot CRM. 

Integrations include CloudTalk, Drift, Eventbrite, Google Calendar, Google Sheets, Hive, LinkedIn, Mailchimp, Slack, and Stripe. 

Pros

  • Drag-and-drop functionality
  • Easy to use
  • Native integration with HubSpot CRM

Cons

  • Limited to HubSpot users
  • More templates required
2

Unbounce

Best for AI-powered page building

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
335 reviews

14-day free trial

From $99/user/month

Unbounce is an AI-powered landing page builder with smart features that help you create stunning, high-performing online marketing campaigns in minutes.

Why I picked Unbounce: Whatever your skill level, you’ll find Unbounce easy to work with. And thanks to the personalized recommendations, you’ll be able to optimize every stage in your funnels. Unbounce also includes AI-powered copywriting tools, so you can instantly generate, remix, and expand content for any purpose. 

The software also uses AI to route visitors to the best landing pages for people like them, significantly increasing signups. For search ads, you can pair each ad with a dedicated landing page to improve your quality score and reduce the cost per click. Social media visitors can be directed to targeted, mobile-optimized pages.

Unbounce Standout Features and Integrations

Features include a preview smart builder, smart copywriting, apps, page templates, asset library, and product security. 

Integrations include Calendly, Jotform, Stripe, Typeform, Shopify, PayPal, Facebook, Google Analytics, Giphy, and Pexels. 

Pros

  • Easy to add extra Javascript
  • Quality landing page templates
  • Simple to follow the prospect’s journey

Cons

  • Conversion tracking can be tricky
  • Mismatch between desktop and mobile designs
3

Instapage

Best for built-in collaboration

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
422 reviews

14-day free trial

From $299/user/month

Instapages offers a landing page builder that creates fast-loading, AMP-ready web pages optimized for maximum conversions.  

Why I picked Instapages: Leadpages offers over 500 page layouts, all thoroughly tested and optimized for conversion. Pages can be built with or without AMP, achieving near-instant page loads either way. Collaboration tools are standard within the system, so anyone on your team can comment or make a contribution.

Using the library of content blocks, you can save elements, reuse them or update pages globally. The intuitive drag-and-drop builder empowers anyone on your team to create beautiful, high-converting pages quickly. You can also take advantage of the pixel-precision design features and a library of global brand assets to ensure your pages are always on-brand.

Instapages Standout Features and Integrations

Features include built-in collaboration, content blocks, AMP-readiness, drag-and-drop editing, 500+ layouts, and a brand-asset library.

Integrations include Google Ads, Facebook Ads, Taboola, Adroll, Rollworks, Twitter Ads, LinkedIn Ads, Microsoft Ads, BrightRoll, and Perfect Audience.

Pros

  • Extensive customization options
  • Powerful tools
  • Dynamic page titles

Cons

  • No HTML export option
  • Limited metrics
4

Landingi

Best for advanced page customization

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
190 reviews

A free plan with limited features is also available.

From $49/user/month

Landingi offers you a simple drag-and-drop builder for quickly creating, launching, and optimizing landing pages.

Why I picked Landingi: Getting started with Landingi is easy, thanks to the extensive library of fully-customizable templates. You get user-friendly tools for creating and measuring landing pages, pop-ups, lightboxes, and sales funnels.  

You can choose from a range of widgets for your landing pages and use the testing tools to evaluate their performance. It’s also easy to integrate forms into your pages to collect leads. The sophisticated analytics module gives insights into critical stats such as conversion rates.  

Landingi Standout Features and Integrations

Features include A/B testing, a rich template repository, a content library, email notifications, custom domains, and a WordPress plugin.

Integrations include ConvertKit, HubSpot, Keap, LeadByte, LeadsBridge, Pipedrive, Salesforce, SugarCRM, and ActiveCampaign.

Pros

  • Extensive functionality
  • Simple to navigate
  • Unlimited landing pages

Cons

  • Limited analytics
  • Occasional bugs
5

AWeber

Best for direct integration with Canva

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.2
616 reviews

A free plan with limited features is also available.

From $29.99/user/month

Aweber is a well-established digital marketing platform with its powerful, flexible landing page builder.

Why I picked Aweber: This tool allows you to create unlimited, custom landing pages using drag-and-drop functionality. A native integration with Canva makes it easy for even newbies to create stunning designs quickly and easily. 

You can create working pages without having to build your own website. The page builder integrates seamlessly with the Aweber CRM, allowing you to store both landing page and email images in the same place. A library of free stock images is included to help you get the exact look you need.

Aweber Standout Features and Integrations

Features include a template library, integration with Aweber CRM, integration with Canva, and drag-and-drop functionality. 

Integrations include GoToWebinar, WordPress, Paypal, AppDrag, Digital Access Pass, Blogger, Elegant Themes, Raven Tools, S2 Member, and WPSubcribePro.

Pros

  • Designed for non-technical users
  • Wide range of templates
  • Easy to use

Cons

  • Limited functionality
  • Not suitable for non-Aweber users
6

Leadpages

Best for code-free landing pages

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1
141 reviews

14-day free trial

From $49/user/month

Leadpages is a great landing page tool that helps you build sophisticated websites, specialist pages, pop-ups, sticky bars, and sales funnels.

Why I picked Leadpages: As well as building out professional lead capture pages and other elements, you can use Leadpages to connect to tools such as webinar platforms, payment processors, and marketing automation systems. Plus, the real-time dashboard lets you view campaign performance and analyze your return on investment. 

The code-free system makes it easy for anyone to build conversion-optimized designs, without the need for programming or technical experience. In addition, the software gives you optimization tips in real-time, so you can predict a page’s performance before you even publish. You can also run split tests and analyze results using advanced analytics. 

Leadpages Standout Features and Integrations

Features include code-free publishing, A/B testing, multivariate testing, optimization recommendations, detailed analytics, ready-made templates, and a real-time dashboard. 

Integrations include Google Analytics, Hotjar, Contactually, Salesforce, Bing Ads, Facebook Ads, Google Ads, Taboola, SendOwl, and Shopify.

Pros

  • Frequently updated
  • High-converting designs
  • Lightweight pages

Cons

  • Limited image functionality
  • Old-school interface
7

Marketing 360 by Madwire

Best for pay-per-click landing pages

Free trial available

From $25/user/month

Marketing 360 is an aggregated service platform offering various solutions for PPC marketers. Tools offered include web building, email marketing, social media marketing, SMS marketing, videos, and more.

Why I picked Marketing360: Entrepreneurs can start with one of the professional designs for their industry, or build a whole new page from scratch. It’s easy to customize any element to match your brand and style. 

Pages can be optimized to work well for pay-per-click advertising and other forms of promotion. You have the flexibility you need to optimize pages until they get the results you want. 

Your finished pages will integrate readily with the rest of the Marketing 360 platform, including forms, CRM, payments, scheduling, email automation, customer support, and analytics.

Marketing360 Standout Features and Integrations

Features include page building, email list management, social media marketing, SMS marketing, and videos.

Integrations include WooCommerce, Shopify, Gravity, Facebook, Google, Bing, Quickbooks, Yext, Top Rated Local, and Stripe.

Pros

  • Well-designed software
  • Simple to use
  • Easy-to-understand analytics

Cons

  • Can be glitchy
  • More customization options required
8

Elementor

Best for advanced styling and layouts

Offers a 30-day money back guarantee

From $9.99/month (billed annually)

Elementor helps you create high-converting landing pages for WordPress quickly and easily, without requiring you to know code. 

The software offers a large selection of mobile-responsive templates. You can build pages rapidly using the drag-and-drop editor, then add custom forms to generate leads and optins. 

Why I picked Elementor: Elementor allows you to add advanced styling, layout, and design elements to your WordPress content. In the pro version, you can also design complete WordPress themes from the ground up.   

Another option is to Import a pre-built Elementor template, then deconstruct it to see how the designer built the page. This way, you can get insights into the advanced options and build something similar. 

Elementor Standout Features and Integrations

Features include an advanced editor, workflow optimization, design capabilities, ecommerce features, email marketing tools, and a theme builder.  

Integrations are available with a wide range of WordPress plugins.

Pros

  • A great time saver
  • Integration with SEO plugins
  • Feature-packed

Cons

  • Display issues in some browsers
  • No way to export pages in HTML
9

Mailchimp Landing Page Builder

Best for a built-in content studio

A free plan with limited features is also available.

From $13/user/month

Mailchimp is a popular email marketing platform that offers a built-in landing page builder, helping you quickly build pages, websites, and funnels.

Why I picked Mailchimp: Using the Mailchimp landing page builder, you can create beautiful landing pages in minutes for a wide variety of purposes. The system pulls product imagery directly from connected stores so you can feature a top-selling product or promote your latest collection. 

Using the built-in content studio, you can store all your images and insert them into pages with a couple of clicks. The drag-and-drop editor makes designing pages simple, producing mobile-optimized pages that look great on any device. Thanks to the built-in analytics, you can see precisely how pages perform. 

Mailchimp Standout Features and Integrations

Features include a content studio, drag-and-drop editing, a template library, mobile optimization, analytics, and integration with Mailchimp CRM.

Integrations include Facebook, Eventbrite, SimpleTexting, Vimeo, LiveChat, Mixpanel, Google Analytics, Survey Sparrow, Rewind, and Canva.

Pros

  • Extensive template library
  • Native integration with Mailchimp CRM
  • Great for beginners

Cons

  • Limited features
  • Occasional bugs
10

Wix Landing Page Builder

Best for a beginner-friendly option

A free plan with limited features is also available.

From $4.50/user/month

Wix is a popular website-building platform designed to help anyone with an idea to get a website up and running quickly. 

Why I picked Wix Landing Page Builder: The Wix tool is an excellent option for someone who is new to online marketing and needs to get up to speed quickly. It features robust customization options, a range of ecommerce tools, and an interface that will feel familiar to Photoshop users. 

No coding skills are required. You can create beautiful pages using the drag-and-drop interface or use the built-in wizard to uncover the tailored design that’s right for you. The editor also features numerous widgets, and hundreds of templates are available.  

Wix Landing Page Builder Standout Features and Integrations

Features include multiple widgets, a drag-and-drop interface, mobile site-building tools, web-store functionality, and support for digital downloads. 

Integrations include Hubspot, Google Analytics, Facebook, Mailchimp, Google Ads, Yandex Metrica, Privy, VWO, Crazyegg, and Hotjar.

Pros

  • Intuitive interface
  • Excellent security
  • Rapid page creation

Cons

  • Customizing designs can be tricky
  • More functions needed
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Other Options

Here are a few more options that didn’t make the best landing page builder list:

  1. Kajabi

    Best for upsell and cross-sell features

  2. SeedProd

    Best for WordPress landing pages

  3. EngageBay

    Best landing page builder for sales automation

  4. Act-On

    Best landing page builder for covering the full customer lifecycle

  5. ClickFunnels

    Best landing page builder for proven funnel templates

  6. Kartra

    Best landing page builder for an all-in-one platform

  7. HeyFlow

    Best landing page builder for creating interactive flows GetResponse Landing Page Builder

  8. Swipe Pages

    Best landing page builder for creating mobile optimized AMP landing pages

  9. Keap Pro

    Best landing page builder for personalized communication

  10. Wishpond

    Best landing page builder for pages that load fast

How I Selected the Best Landing Page Builders

Perhaps you're wondering how I selected the best landing page builders for this list. To build this top 20 list, I evaluated and compared many landing page builders with positive user ratings.

After determining my list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.

Selection Criteria

Here’s an overview of the primary selection and evaluation criteria I used to develop my list of the best landing page builder for this article:

Usability:

I’m seeking landing page builders that are intuitive and easy to use. Even novice users should be able to grasp the main functions quickly.

Templates: 

The best tools offer a wide range of page templates covering various needs. Good templates can significantly accelerate the page-building process. 

Mobile Optimized: 

In today’s world, most traffic comes from mobile devices. So it’s non-negotiable that a page builder must help you create fully mobile-ready pages.

Software Integrations: 

The best landing page builders integrate easily with popular software tools. In particular, they should offer integrations with email software, CRMs, and webinar platforms.

Pricing:

I look for design software that’s affordable for all users on a per-user basis. Costs should make sense for organizations ranging from one-person startups to enterprise-level corporations.

People Also Ask

Time to Start Building!

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Now you have the skinny on the top landing page builders, all you have to do is select the one that’s right for you. Then it’s time to start building high-converting landing pages and generating leads and sales on autopilot.

By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.