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As someone deeply immersed in the world of ecommerce technology, I understand how crucial it is to choose the right tools for your business. In this Square Ecommerce review, I'll share my insights and experiences to help you determine if this software fits your needs. My focus will be on giving you clear, straightforward information about Square Ecommerce's features, usability, and performance, drawing from my extensive background in this field.

Square E-commerce software review, a screenshot of the tool's interface
A glimpse into Square's inventory management interface, showcasing the detailed process of editing price and stock variations for products.

Square Ecommerce Product Overview

Square Ecommerce software, a notable ecommerce website builder, excels in creating an online store builder that integrates easily with the Square POS system, making it a top choice for business owners venturing into ecommerce business. It supports various payment processors including credit cards, cash apps, and PayPal, catering to beginners and high-volume sellers alike. The platform stands out for its real-time shipping rates, low processing fees, and the ability to accept in-person and online ordering, addressing key pain points like efficient checkout and payment processing.

Users can set up a custom domain, optimizing their ecommerce site for better visibility. Its best features include a robust POS system, compatibility with platforms like Wix, and optimization tools for both ecommerce stores and risk management, making it a strong contender for the best ecommerce platform for business owners.


  • Integrated Payments: Square Ecommerce excels in its integrated payment processing system, allowing for smooth and secure transactions both online and in physical stores.
  • User Interface: It boasts a highly intuitive interface, making it easy for users to set up and manage their online store without needing extensive technical skills.
  • Inventory Management: The platform provides advanced inventory management tools, helping businesses efficiently track and manage stock across multiple sales channels.


  • Customization Limits: Square Ecommerce offers limited customization options for store design, which may restrict businesses looking for a unique brand presentation.
  • Advanced Features: While adequate for small to medium businesses, it lacks some advanced features needed by larger enterprises or more complex ecommerce operations.
  • International Sales: The platform has limitations in supporting international sales, which can be a hurdle for businesses looking to expand globally.

Expert Opinion

Drawing from my experience in ecommerce technology, I find Square Ecommerce to be a reliable and user-friendly option, particularly for small to medium businesses. Its strength lies in easy payment processing and an intuitive interface, which makes it easy for non-technical users to set up and manage their online stores. However, it may fall short for larger businesses needing more advanced features or those aiming for extensive customization and international market reach.

In comparison to other ecommerce software, Square performs well in terms of payment integration and inventory management but could improve in scalability and customization options. It's best suited for small retailers and entrepreneurs starting their online journey or looking to integrate their physical and online sales channels.

Square Ecommerce: The Bottom Line

Square Ecommerce stands out in the crowded ecommerce software market with its strong focus on integrated payment solutions and ease of use. What sets it apart is its easy integration with Square's payment system, making it a go-to choice for businesses that prioritize efficient transaction processing.

Additionally, its user-friendly interface and robust inventory management tools make it an attractive option for small businesses seeking simplicity and efficiency. Its most noteworthy features include streamlined sales management, multi-channel support, and comprehensive reporting tools, which are especially beneficial for small to medium-sized businesses looking to grow their online presence.

Square Ecommerce Deep Dive

Product Specifications

  1. Payment Processing - Yes
  2. Inventory Management - Yes
  3. Multi-channel Selling - Yes
  4. Mobile App - Yes
  5. Customer Management - Yes
  6. Discount and Coupon Management - Yes
  7. Order Fulfillment - Yes
  8. Shipping Management - Yes
  9. Tax Calculation - Yes
  10. Website Builder - Yes
  11. SEO Tools - Yes
  12. Analytics and Reporting - Yes
  13. Email Marketing - Yes
  14. Social Media Integration - Yes
  15. Customizable Templates - Yes
  16. SSL Certificate - Yes
  17. Abandoned Cart Recovery - Yes
  18. Product Reviews - Yes
  19. Blogging Platform - Yes
  20. Gift Card Management - Yes
  21. API Access - Yes
  22. Multilingual Support - No
  23. Wholesale/B2B Features - No
  24. Subscription Management - No
  25. Third-party App Marketplace - Yes

Square Ecommerce Feature Overview

  1. Integrated Payment Processing: Square Ecommerce offers payment processing both online and in-store, making transactions smooth and secure.
  2. Inventory Management: Advanced tools allow for effective tracking and management of stock across multiple sales channels.
  3. Multi-channel Selling: Users can sell on various platforms including web, mobile, and physical stores, ensuring a wider reach.
  4. SEO Tools: Essential for improving online visibility, Square provides tools to optimize store content for search engines.
  5. Analytics and Reporting: Detailed insights into sales and customer behavior help businesses make informed decisions.
  6. Email Marketing: Integrated ecommerce email marketing tools allow businesses to engage customers and drive sales.
  7. Customizable Templates: Offers a range of templates, enabling businesses to create unique online stores.
  8. Abandoned Cart Recovery: This feature helps recover lost sales by reminding customers of items they left in their cart.
  9. Gift Card Management: Businesses can easily sell and manage gift cards, a great tool for customer retention and acquisition.
  10. API Access: Offers API access, allowing for further customization and integration with other systems.

Standout Functionality

  1. Integrated Payments: Square Ecommerce's integration with Square's payment system is a standout feature, offering a cohesive experience for both online and physical store sales.
  2. User-friendly Interface: The platform's intuitive design stands out, particularly for users without technical expertise.
  3. Unified Inventory Management: The advanced inventory management system that syncs with multiple sales channels is unique, simplifying stock control.


Square Ecommerce integrates natively with various tools, including popular ecommerce accounting software, marketing tools, and other Square products. This integration simplifies various business processes like accounting, customer relationship management, and marketing.

The platform offers an API, allowing for custom integrations and extended functionalities. Additionally, the Square App Marketplace offers a range of add-ons to enhance the platform's capabilities, from advanced analytics to specialized marketing tools.

Square Ecommerce Pricing

Pricing upon request.

Ease of Use

Square Ecommerce impresses with its straightforward user interface and simple navigation. The platform is designed for users of all skill levels, ensuring a smooth onboarding process. While its simplicity is a strength, businesses requiring advanced customization or specific features might find limitations. Navigation is intuitive, but some users may need time to familiarize themselves with the breadth of features available.

Customer Support

The customer support for Square Ecommerce is robust, with various channels including live chat, email, and phone support. They also offer extensive resources like documentation, tutorials, and webinars. Response times are generally quick, though some users may experience delays during peak times. While the support is comprehensive, there can be instances where users find the resolution process slower than expected, especially for complex or unique issues.

Square Ecommerce Use Case

Who Would Be A Good Fit For Square Ecommerce?

Square Ecommerce is ideal for small to medium-sized businesses, especially those with a physical storefront in addition to an online presence. The tool’s most loyal customers are local retailers, cafes, and small service providers who appreciate the integrated payment system that works easily both online and in-store.

It's particularly effective in environments where ease of use and quick setup are priorities. The platform suits teams that do not have extensive technical skills but require robust functionality for sales, inventory, and customer management. Industries like retail, food and beverage, and personal services find great value in its integrated solutions.

Who Would Be A Bad Fit For Square Ecommerce?

Businesses looking for highly customized online stores or those with complex ecommerce needs might not find Square Ecommerce suitable. Large enterprises or companies with a significant global customer base may find the tool limiting, especially due to its lack of advanced customization options and limited support for international sales.

Companies that require in-depth B2B features or specialized ecommerce functionalities, like subscription management, might be disappointed. It works less effectively for teams that demand complex integrations or extensive scalability.

Square Ecommerce FAQs

What types of payment can I accept with Square Ecommerce?

Square Ecommerce supports various forms of payment, including credit/debit cards, Square Gift Cards, and digital wallets like Apple Pay and Google Pay.

Can I manage inventory across multiple locations?

Yes, Square Ecommerce offers inventory management across multiple locations, allowing you to track stock levels and sales from different stores.

Is Square Ecommerce mobile-friendly?

Yes, the platform is designed to be mobile-friendly, both for customers browsing your store and for managing your store on the go.

Does Square Ecommerce provide analytics?

Yes, it offers detailed analytics and reporting tools to help you understand sales trends, customer behavior, and other key metrics.

Can I sell digital products with Square Ecommerce?

Yes, Square Ecommerce supports the sale of both physical and digital products.

Does Square Ecommerce offer customer support?

Yes, they provide customer support through various channels, including email, phone, and live chat.

Can I integrate Square Ecommerce with my existing website?

Yes, Square Ecommerce can integrate with existing websites and also offers tools to build a new one.

Are there SEO tools available in Square Ecommerce?

Yes, Square Ecommerce includes SEO tools to help optimize your online store for search engines.

Alternatives to Square Ecommerce

  • Shopify: Ideal for businesses seeking extensive customization options and a more comprehensive ecommerce platform.
  • WooCommerce: A good choice for WordPress users looking for a flexible, open-source ecommerce solution.
  • BigCommerce: Suitable for businesses needing advanced ecommerce features and scalability for growth.

Square Ecommerce Company Overview & History

Square Ecommerce, a part of Square, Inc., provides ecommerce solutions that integrate with Square's broader suite of business tools. It is popular among a variety of businesses, from small retailers to food and beverage establishments. Square is a public company owned by its shareholders, with its headquarters located in San Francisco, California. Notable figures in the company include CEO Jack Dorsey.

The company's mission is to empower businesses of all sizes to participate and thrive in the economy. Square has seen significant growth since its inception, notably expanding its product range beyond payment processing to include a variety of business services, including Square Ecommerce.


Square Ecommerce is a practical, user-friendly choice for small to medium-sized businesses seeking to integrate online and physical sales. Its ease of use and features like integrated payment and inventory management make it ideal for those new to online retail.

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Francois Marchand
By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.