Skip to main content

In my many years navigating ecommerce tech, I've seen software come and go, gaining deep insight into what truly works. Today, I'm here to share that insight with you through a thorough examination of Fishbowl's inventory management system. Together, we'll explore every facet this ecommerce software has to offer—from its usability and feature set to its integration capabilities and cost efficiency.

My aim is clear: to arm you with the detailed, unbiased information needed to discern if Fishbowl aligns with your business needs. This isn't about persuasion; it's about making informed decisions based on solid facts and seasoned experience. So, stay with me; clarity on your software selection is ahead.

Fishbowl inventory review tool view dashboard
With Fishbowl software users can streamline and scale their inventory processes, and manage orders, inventory, and warehouse locations.

Fishbowl Software Product Overview

Fishbowl Inventory is a robust platform optimizing various aspects of inventory management software, from handling purchase orders to facilitating cycle counts and managing warehouse inventory. Primarily embraced by small to midsize businesses, it streamlines workflow in sectors such as manufacturing and warehousing, as evident from numerous user reviews.

The software addresses critical pain points in inventory control, particularly the challenges associated with maintaining appropriate reorder points, generating custom reports, and processing sales orders efficiently. Among its standout features are its seamless syncs with QuickBooks Online and Salesforce, a variety of useful plugins, and the capacity for conducting precise inventory tracking, all of which are frequently highlighted in positive Fishbowl inventory reviews.


  • Inventory Mastery: Fishbowl brings intricate inventory control under your command, handling diverse product lines and high-volume transactions with precision.
  • Manufacturing Excellence: The software stands out with deep manufacturing capabilities, allowing detailed bill of materials management, work order creation, and production stage tracking.
  • Comprehensive Integrations: Fishbowl offers extensive integration possibilities, linking with key business systems (like accounting and CRM) for a synchronized operation.


  • Learning Curve: New users often face a steep learning process, owing to the software's complex functionalities and interface.
  • Customization Limitations: While feature-rich, Fishbowl can present constraints in personalization, requiring standard processes to fit its operational mold.
  • Support Costs: Some users find additional costs for premium support services burdensome, especially after investing in the core software.

Expert Opinion

In dissecting Fishbowl's offerings, I draw upon a broad view of ecommerce tech tools. Fishbowl excels in niche areas, particularly where manufacturing and complex inventory management intertwine, a space where many alternatives fall short. However, its sophistication brings challenges; the onboarding can be daunting, and companies might find themselves grappling with initial setup and navigation.

When it comes to integrations, it's a double-edged sword — offering valuable connections yet sometimes creating dependency on additional software. Judging by its specific set of functionalities, Fishbowl is ideally suited for manufacturing or wholesale environments needing complex cloud based inventory management solutions rather than startups or small enterprises seeking simple systems.

Fishbowl: The Bottom Line

What sets Fishbowl apart in a sea of similar tools is its commitment to inventory and manufacturing prowess. It provides a rare blend of services specifically catering to the nuanced needs of midsize to large businesses in the manufacturing sector, especially those with elaborate, multi-faceted operations.

Particularly impressive is its ability to manage multiple warehouses, track intricate manufacturing jobs, and its seamless QuickBooks integration — a feature that simplifies the often tangled web of financial management. These noteworthy features craft a system that, while not without its hurdles, fills a unique, vital niche in the market.

Fishbowl Deep Dive

Here's a deep dive into Fishbowl features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Product Management - Yes
  2. Inventory Tracking - Yes
  3. Real-time Inventory Updates - Yes
  4. Order Management - Yes
  5. Multi-Channel Selling - No
  6. Warehouse Management - Yes
  7. Shipping Management - Yes
  8. Customer Relationship Management (CRM) - No
  9. Returns Management - Yes
  10. Payment Processing - No
  11. Supply Chain Management - Yes
  12. Reports and Analytics - Yes
  13. Mobile Access - Yes
  14. B2B Features - No
  15. Multi-Currency Support - No
  16. Marketing Tools - No
  17. SEO Features - No
  18. Discount and Coupon Management - No
  19. Subscription/Recurring Orders - No
  20. Email Marketing Integration - No
  21. Customizable Templates - No
  22. API Access - Yes
  23. Third-Party Integrations - Yes
  24. SSL Security - Yes
  25. Backup and Restore - Yes

Fishbowl Feature Overview

  1. Inventory Tracking: Fishbowl excels in detailed inventory management, providing precise tracking mechanisms across multiple locations, ideal for complex setups.
  2. Order Management: It ensures accuracy and efficiency in processing customer orders, from receipt to shipping, enhancing overall service quality.
  3. Warehouse Management: This feature simplifies intricate warehouse operations, streamlining processes like picking, packing, and shipping.
  4. Supply Chain Management: Fishbowl offers robust supply chain solutions, helping businesses forecast, plan, and optimize their procurement process.
  5. Reports and Analytics: Businesses benefit from actionable insights through customizable reports on sales, inventory levels, and order status, among others.
  6. Mobile Access: The availability of mobile applications ensures inventory management on the go, crucial for busy warehouse managers and supervisors.
  7. Returns Management: Efficient handling of returns becomes less complicated, ensuring customer satisfaction and retention.
  8. Shipping Management: Integration with major shipping solutions simplifies the shipping process, improving accuracy and reducing turnaround time.
  9. Real-time Inventory Updates: Immediate updates prevent stock discrepancies, providing businesses with accurate inventory levels at all times.
  10. API Access: The open API allows businesses to create custom connections with existing systems, ensuring a cohesive technology ecosystem.

Standout Functionality

Fishbowl's uniqueness lies in its targeted feature set designed for extensive inventory and manufacturing control. Here’s what makes it stand out:

  1. Advanced Manufacturing: Unlike typical eCommerce platforms, Fishbowl offers detailed manufacturing resources, including bill of materials management, work orders, and manufacture orders, ideal for product assembly and creation.
  2. QuickBooks Integration: The seamless synchronization with QuickBooks sets it apart, allowing for real-time updates between systems that prevent discrepancies in inventory and accounting records.
  3. Comprehensive Warehouse Functionality: Its ability to manage and optimize even the most complex warehouse setups through features like barcode scanning, advanced reordering, and multi-location tracking is something not all competitors offer.


Fishbowl integrates natively with a variety of software and platforms, enhancing its functionality and ease of use:

  • QuickBooks: Direct integration with QuickBooks simplifies financial reporting and reconciliations, making it an invaluable tool for keeping accurate books.
  • Shipping Carriers: Connections with shipping services like UPS, FedEx, and USPS streamline the logistics process, from label printing to shipment tracking.
  • eCommerce Platforms: It integrates with platforms such as Shopify and Magento, bridging the gap between inventory management and online selling.

Fishbowl provides an API, allowing businesses to build custom integrations tailored to their unique operational requirements. Additionally, users can extend Fishbowl’s capabilities through add-ons for functionalities like point of sale, server hosting, and more.

Fishbowl Pricing

Fishbowl's pricing information is not explicitly listed on its website; it's typically provided upon request. The cost structure is known to be modular, meaning it can vary significantly based on the features a business requires.

  • Standard Tier: “Pricing upon request” - This tier offers the base set of features essential for inventory management and control, suitable for businesses with straightforward needs.
  • Professional Tier: “Pricing upon request” - Designed for growing and established businesses, this tier includes advanced features for detailed inventory and manufacturing management.
  • Enterprise Tier: “Pricing upon request” - Ideal for large businesses or those with unique requirements, offering extensive customization and support.

Additional costs to consider may include premium customer support, training, and potential integration modules. It’s also common for inventory management software providers to require a minimum number of user seats.

Ease of Use

Navigating Fishbowl's interface and utilizing its full scope of features require a bit of a learning curve, particularly for those not familiar with inventory management systems. I notice that new users may need training to efficiently operate the system, given its array of detailed features for comprehensive inventory control.

Onboarding involves a step-by-step process, and some businesses might seek external help for setup and employee training. While Fishbowl is a powerhouse, it demands a fair share of user education to truly harness its capabilities.

Customer Support

Fishbowl's customer support encompasses several resources, including documentation, tutorials, and direct channels like phone and email. While these offerings are fairly standard, I observe that response times can vary, and the quality of support might fluctuate based on the complexity of the issues raised. S

ome users express frustration at the tiered support system, which can lead to additional costs and the lack of 24/7 live chat or phone support. These factors are worth considering when evaluating the level of assistance your team may require.

Fishbowl Use Case

Who Would Be A Good Fit For Fishbowl?

In my assessment, Fishbowl fits like a glove for small to medium-sized businesses, especially those in the manufacturing or wholesale industries. Companies that handle large inventories, multiple warehouse locations, or complex supply chains will find the intricate features of Fishbowl particularly beneficial.

The most loyal users are often those who appreciate the depth of inventory control and manufacturing features, which are not commonly found in standard eCommerce software. Businesses that require detailed tracking, such as serial numbers, lot numbers, or batch tracking, also gravitate towards Fishbowl due to its comprehensive capabilities in these areas.

Who Would Be A Bad Fit For Fishbowl?

Businesses might find Fishbowl less suitable if they're in the early startup phase with minimal inventory management needs or those looking for a solution that extends into front-end eCommerce management. I see that companies seeking an all-in-one platform for managing both inventory and broader eCommerce activities — including website management, online sales, and direct customer engagement — often turn away disappointed.

Similarly, businesses with a very tight budget may find Fishbowl challenging due to the additional costs associated with training, support, and customization.

Fishbowl FAQs

What kind of businesses can benefit most from Fishbowl?

Manufacturing and wholesale companies, especially those needing detailed inventory tracking and complex supply chain management, benefit most from Fishbowl.

Does Fishbowl integrate with accounting software?

Yes, Fishbowl integrates directly with QuickBooks, ensuring real-time updates between inventory management and financial records.

Is Fishbowl suitable for eCommerce businesses?

Fishbowl is primarily geared towards inventory management and manufacturing needs; it doesn't include front-end eCommerce features but does integrate with eCommerce platforms.

Can Fishbowl handle multiple warehouse locations?

Yes, Fishbowl allows the management of multiple warehouse sites, providing accurate tracking and logistics control across locations.

Is there a mobile app available for Fishbowl?

Yes, Fishbowl offers a mobile app, that enhances on-the-go inventory management and warehouse operations.

Do users need special training to use Fishbowl?

Given its comprehensive features, new users generally benefit from professional training to fully utilize Fishbowl's capabilities.

How does Fishbowl support growing businesses?

Fishbowl can scale with your business, accommodating increasing inventory, more extensive supply chain needs, and additional users as your business expands.

Is customer support readily available for Fishbowl users?

Fishbowl provides various customer support resources, though availability can depend on the support tier your business subscribes to.

Alternatives to Fishbowl

If Fishbowl doesn’t seem like a great fit, or you want to explore more options, consider these alternatives:

  • NetSuite: Best for businesses looking for a comprehensive, cloud-based ERP and financials software suite that goes beyond inventory management.
  • Zoho Inventory: Ideal for smaller businesses wanting an intuitive, user-friendly platform for inventory management coupled with a broader suite of business applications.
  • inFlow Inventory: A good fit for small to medium-sized businesses seeking an affordable, straightforward inventory management solution without the complexity of additional manufacturing features.

Fishbowl Company Overview & History

Fishbowl is a private company specializing in business automation and inventory management solutions. Renowned for its flagship inventory management software, Fishbowl, it serves a diverse clientele, including small to medium-sized manufacturing and wholesale businesses. Owned by its founders, the company has its headquarters in Orem, Utah.

Notable personnel include CEO John David King and CMO Mary Michelle Scott, both of whom have significantly influenced the company's trajectory. The company adheres to a mission statement focused on providing small and midsize companies with the same efficiency and business tools that large organizations utilize.

Founded in the early 2000s, Fishbowl has carved its niche in the industry, especially with its unique offering of QuickBooks integration, a feature that has driven much of its growth. The company has celebrated significant milestones, including the launch of its warehouse management solutions and the consistent evolution of its core products to meet customer needs.


Concluding this review, Fishbowl emerges as a potent inventory management and manufacturing solution, particularly suited to businesses in the mid-market realm. Its specificity towards inventory control, warehouse management, and manufacturing needs — without venturing too far into broader ecommerce features — makes it a specialized, reliable tool. While it may present a steep learning curve and initial setup complexity, the payoff in inventory precision and operational efficiency is undeniable for the right business.

If you’re deciding whether Fishbowl aligns with your operational context, considering both its strengths and its limitations is crucial. We invite users who have experience with Fishbowl to comment and share their insights, contributing to a more comprehensive understanding of what this solution can offer.

Keep up with other eocmmerce software reviews, news, and tips by subscribing to the Ecomm Manager newsletter

Carmen Broder
By Carmen Broder

Carmen has worked with online sellers to take their digital storefronts to the next level since 2015. She's helped sell everything from books, shoes, events, software, and beauty products online. She has a special interest in digital marketing and how software-as-a-service (SaaS) tools fit into the bigger ecommerce picture. You can connect with her on LinkedIn.