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With decades under my belt in ecommerce management tech, I've seen software come and go. In this Ecwid review, I'll break down Ecwid by Lightspeed, providing you with the insights everything you need to determine if it's the right fit for your business. Trust that my hands-on experience will guide your decision on whether this ecommerce platform is for you.

Ecwid by Lightspeed software review, a screenshot of the tool's dashboard
The screenshot displays the Ecwid by Lightspeed dashboard, displaying a to-do list for store setup and a control panel for product and back-office settings.

Ecwid by Lightspeed Product Overview

Ecwid by Lightspeed is a powerful SaaS ecommerce solution designed explicitly for small businesses, enabling them to transform an existing website into a fully functional Ecwid store. Targeting beginners to seasoned sellers, this intuitive platform simplifies the creation of an ecommerce site like Wix and Weebly, with a robust ecommerce website builder, offering a smooth checkout experience, supported by various payment providers like Apple Pay, PayPal, and credit cards. With a focus on flexibility, it offers diverse Ecwid plans including free and paid plans, the business plan, the unlimited plan, and the venture plan, each augmented with features such as dropshipping, no transaction fees, and a customizable product page.

Ecwid ensures businesses have everything they need, from mobile app support on iOS and Android mobile devices to easy print options, and an array of templates to enhance your Ecwid store. It cultivates a multichannel sales approach by integrating various sales channels, including in-person sales through a POS (point-of-sale) system, and online platforms like Amazon and eBay. The platform also emphasizes efficient business management with features such as tax calculations, priority support, tutorials, phone support, and instant notifications, ensuring an Ecwid customer can manage every sale effortlessly, from the one-page checkout to the final transaction.


  • Integration: Ecwid easily connects with various platforms and marketplaces, simplifying multichannel selling.
  • Mobile Management: It offers a substantial mobile application that facilitates store management on the go, ensuring business continuity.
  • Customization: The software allows for various customization options to ensure that the online store aligns with the brand's image.


  • Limited Design Options: The design flexibility is somewhat restricted, limiting the store’s visual appeal and uniqueness.
  • Support: Although available, customer support response times and helpfulness can sometimes fall short of expectations.
  • Advanced Features: Lacks some advanced features that other ecommerce platforms offer, which might deter users looking for extensive functionalities.

Expert Opinion

Having spent considerable time exploring and analyzing Ecwid by Lightspeed, I’ve weighed its features, functionality, interface, and overall usability. When selecting an ecommerce management software, Ecwid presents itself as a robust choice for small to medium businesses, ensuring simplicity and efficiency.

It outperforms competitors in integrations and mobile management. However, in terms of design flexibility and advanced features, it doesn’t quite measure up to some alternative platforms. Its suitability appears most profound for businesses that prioritize simplicity and ease of use over complex functionalities.

Ecwid by Lightspeed: The Bottom Line

Ecwid by Lightspeed stands out due to its strong emphasis on simplicity and user experience. Unlike other platforms, its integrations and mobile management application are particularly commendable, offering convenience that few competitors match. Its approach focuses on easing the processes for small to medium businesses, ensuring that managing an online store doesn’t become an overwhelmingly intricate task.

Ecwid by Lightspeed Deep Dive

Product Specifications

  1. Inventory Management - Yes
  2. Order Processing - Yes
  3. Customer Management - Yes
  4. Multichannel Selling - Yes
  5. Returns Management - Yes
  6. Reviews Management - No
  7. SEO Management - Yes
  8. Promotions and Discounts - Yes
  9. Reporting and Analytics - Yes
  10. Email Marketing - No
  11. Loyalty Program - No
  12. Mobile Access - Yes
  13. Product Customization - Yes
  14. Web Hosting - Yes
  15. Secure Socket Layer (SSL) - Yes
  16. Social Media Integration - Yes
  17. Subscription/Recurring Payments - Yes
  18. Third-Party Integrations - Yes
  19. User Permissions/Roles - Yes
  20. Wishlist - No
  21. Affiliate Marketing - No
  22. Event Management - No
  23. Blog - Yes
  24. Gift Cards - Yes
  25. API Access - Yes

Ecwid by Lightspeed Feature Overview

  1. Inventory Management: Ensures that products are tracked efficiently, minimizing errors and over-selling.
  2. Order Processing: Simplifies the management of orders, facilitating a smoother customer purchasing experience.
  3. Multichannel Selling: Allows selling across various platforms, improving visibility and sales opportunities.
  4. Product Customization: Offers flexibility in product presentation and variance creation for a diverse product showcase.
  5. Third-Party Integrations: Connects with different tools and platforms, providing a versatile ecommerce management experience.
  6. Mobile Access: Facilitates store management on the go, ensuring that the business operates efficiently at all times.
  7. SSL Security: Guarantees secure transactions, building customer trust and reliability.
  8. Subscription/Recurring Payments: Provides options for recurring billing and subscription models, offering versatility in payment methods.
  9. User Permissions/Roles: Allows the creation of different access levels, ensuring secure and organized store management.
  10. Social Media Integration: Streamlines the incorporation of social media platforms, bolstering online presence and engagement.

Standout Functionality

  • Mobile Access: Unparalleled in mobile functionality, ensuring constant connectivity and management capability.
  • Product Customization: Allows a degree of product presentation uniqueness not commonly seen, providing a competitive edge.
  • Third-Party Integrations: Offers a range of integration possibilities, standing out in versatility and flexibility.


Ecwid integrates natively with various payment options, social media platforms, and marketing automation tools. It offers an API, allowing for extended functionality and custom integrations. Various add-ons are also available to enhance its features and capabilities.

Ecwid by Lightspeed Pricing

  • Free - $0 monthly
  • Venture - $19 monthly
  • Business - $39 monthly
  • Unlimited - $99 monthly

Ease of Use

Navigating Ecwid by Lightspeed is relatively straightforward. The user interface is uncomplicated, promoting an easy onboarding process. Certain aspects, like advanced customizations, might present some complexities to users.

Customer Support

Customer support is available but has room for improvement in response time and resource availability. Users might find the lack of immediate assistance during critical times challenging.

Ecwid by Lightspeed Use Case

Who Would Be A Good Fit For Ecwid by Lightspeed?

Ecwid by Lightspeed resonates profoundly with small to medium-sized businesses that emphasize simplicity and functional efficiency in managing their online stores. Industries where this software thrives include retail, food and beverages, and health and wellness.

Its most loyal customers tend to be business owners who operate on various platforms and appreciate the multichannel selling features, along with the user-friendly design. The software caters exceptionally well to environments that require quick setup, straightforward features, and robust mobile accessibility.

Who Would Be A Bad Fit For Ecwid by Lightspeed?

Large enterprises or businesses looking for advanced customization and a unique storefront may find Ecwid by Lightspeed lacking. The software might not meet the expectations of businesses that require intricate design capabilities and highly advanced features.

It may disappoint those in industries where sophisticated aesthetics and extraordinary store designs are paramount for attracting customers. Teams focusing heavily on content marketing might also find it less accommodating due to the absence of built-in blogging tools.

Ecwid by Lightspeed FAQs

Does Ecwid by Lightspeed offer a free plan?

Yes, it does offer a free plan with basic functionalities.

Is mobile management available in Ecwid by Lightspeed?

Yes, mobile management is a key feature, allowing store management on the go.

What kind of customer support does Ecwid by Lightspeed offer?

It offers various customer support options, including documentation and email support.

Can Ecwid by Lightspeed integrate with various payment gateways?

Yes, it offers integrations with various payment gateway providers.

Is a built-in blog feature available in Ecwid by Lightspeed?

Yes, but it is not as robust as competitors. You have to play around in the backend and use their Categories feature in a bit of an odd way. But it can be done! If a blog is critical to your business, though, I would look elsewhere.

Can Ecwid handle subscription and recurring payments?

Yes, it can handle subscription and recurring payments.

Does Ecwid by Lightspeed offer third-party integrations?

Yes, it allows for third-party integrations to enhance functionality.

Is SSL security available in Ecwid by Lightspeed?

Yes, SSL security is provided to ensure secure customer transactions.

Alternatives to Ecwid by Lightspeed

  • Shopify: Known for incredible customization and design capabilities, best for those who emphasize store aesthetics.
  • WooCommerce: A WordPress plugin, ideal for those who prioritize content marketing and blogging alongside ecommerce.
  • BigCommerce: Offers advanced features and scalability, catering well to larger enterprises or rapidly growing businesses.

Ecwid by Lightspeed Company Overview & History

Ecwid by Lightspeed specializes in ecommerce solutions aimed at simplifying online store management. It is particularly favored by small to medium-sized enterprises. Owned by Lightspeed, headquartered in Canada, Ecwid plays a crucial role in facilitating multichannel selling for diverse businesses. The company emphasizes innovation and simplicity, aiming to streamline the complexities of ecommerce management for its users.


In conclusion, Ecwid by Lightspeed emerges as a practical ecommerce platform with an affinity for simplicity and functionality. Its suitability shines for small to medium-sized businesses in need of a straightforward, efficient solution for managing their online stores.

Despite certain limitations, such as design flexibility, it offers valuable features like mobile management and third-party integrations that enhance its usability. Your experiences with this software are invaluable, and I encourage you to share them, enriching this review further.

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Carmen Broder
By Carmen Broder

Carmen has worked with online sellers to take their digital storefronts to the next level since 2015. She's helped sell everything from books, shoes, events, software, and beauty products online. She has a special interest in digital marketing and how software-as-a-service (SaaS) tools fit into the bigger ecommerce picture. You can connect with her on LinkedIn.