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As someone deeply rooted in the world of ecommerce technology, I understand how crucial it is to choose the right software for your business. That's why I'm here to share my insights on BigCommerce. Through this review, I aim to provide comprehensive information, covering every aspect of what BigCommerce offers. Whether it's about ease of use, features, or customer support, I'll cover all the bases to help you determine if BigCommerce is the fit you're looking for.

BigCommerce Software Control Panel Dashboard View
A snapshot of the BigCommerce control panel, highlighting key metrics for orders, revenue, and customer engagement.

BigCommerce Software Product Overview

BigCommerce is an ecommerce platform that enables businesses to create and manage their online stores. It primarily caters to small to medium sized businesses looking to grow online. The tool offers a mix of ease, efficiency, and powerful features, effectively solving common challenges like inventory management, marketing, and multi-channel selling. Its standout features include extensive customization options, robust SEO tools, and a wide array of third-party integrations.

Pros

  • Customization: BigCommerce offers deep customization capabilities, allowing businesses to tailor their online stores to match their brand and customer needs.
  • SEO Strength: The platform boasts strong SEO tools, enhancing store visibility and driving more organic traffic.
  • Integration Variety: With a broad range of integrations, BigCommerce connects seamlessly with various business tools and applications, expanding its functionality.

Cons

  • Learning Curve: New users might find the platform somewhat complex, especially when diving into advanced features.
  • Design Limits: While customization is a strength, some users find the design templates limited in terms of creativity.
  • Cost Scaling: As businesses grow and require more advanced features, the cost of using BigCommerce can increase significantly.

Expert Opinion

In my experience, BigCommerce review stands out for its robust feature set and scalability, making it an excellent choice for growing businesses. Its customization options and SEO tools are particularly impressive, often outperforming competitors. However, the platform's complexity and cost scaling can be challenging for smaller businesses or those just starting out.

The variety of integrations and strong back-end support compensate for these challenges, making it suitable for businesses with a focus on growth and digital presence. In comparing it with other ecommerce software, BigCommerce often leads in functionality and flexibility, though it may require a steeper learning curve.

BigCommerce: The Bottom Line

BigCommerce, as a SaaS ecommerce platform, offers a unique blend of features that cater especially to small businesses and seasoned business owners alike. Unlike some platforms, BigCommerce doesn't charge transaction fees, which is a boon for those concerned about online sales and annual sales costs. Its integration with marketplaces like Amazon and eBay enhances its appeal, making it a strong contender for the best ecommerce platform. The BigCommerce Standard plan is beginner-friendly, featuring a user-friendly page builder and drag-and-drop functionality, making building an ecommerce store or website a breeze.

For more advanced users, the Enterprise plan offers additional features like customer groups, cart savers, and sophisticated search engine optimization tools. Standout elements include its POS (point of sale) functionality, which lets you use a BigCommerce store to sell in a physical location) capabilities for offline and online sales integration, and dropshipping support for those looking to expand their ecommerce business. The built-in features, from credit card processing to product pages, are well-thought-out, reducing the reliance on external plugins. HTML customization offers flexibility for those wanting more from their storefront and ecommerce website. With BigCommerce, creating an ecommerce site that resonates with your brand becomes more accessible, providing a comprehensive solution for various business needs.

BigCommerce Deep Dive

Here's a deep dive into BigCommerce features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Product Management - Yes
  2. Inventory Management - Yes
  3. SEO Tools - Yes
  4. Customizable Templates - Yes
  5. Mobile Optimization - Yes
  6. Order Management - Yes
  7. Shipping Management - Yes
  8. Shopping Cart Functionality - Yes
  9. Payment Gateway Integration - Yes
  10. Customer Account Profiles - Yes
  11. Multi-Channel Selling - Yes
  12. Analytics and Reporting - Yes
  13. Marketing Tools - Yes
  14. Discounts and Coupons - Yes
  15. Email Marketing Integration - Yes
  16. Social Media Integration - Yes
  17. Customer Reviews Management - Yes
  18. Chat Support Integration - Yes
  19. API Access - Yes
  20. Third-Party App Marketplace - Yes
  21. Abandoned Cart Recovery - Yes
  22. SSL Certification - Yes
  23. Multi-Language Support - Yes
  24. Automated Tax Calculation - Yes
  25. B2B Features - Yes

BigCommerce Feature Overview

  • Product Management: BigCommerce offers extensive product management capabilities, allowing users to add and manage products easily with bulk editing, product variants, and detailed descriptions.
  • Inventory Management: Its inventory management system is robust, offering real-time tracking and automated restocking alerts.
  • SEO Tools: BigCommerce's SEO tools stand standout, offering customizable URLs, auto-populated meta tags, and site speed optimization.
  • Customizable Templates: The platform provides a variety of customizable templates, making it easy to create a unique and engaging online store.
  • Multi-Channel Selling: Users can sell across different platforms, including social media and online marketplaces, directly from BigCommerce.
  • Analytics and Reporting: Comprehensive analytics and reporting tools offer insights into sales trends, customer behavior, and website performance.
  • Marketing Tools: It includes a suite of marketing tools for email campaigns, social media marketing, and creating discount offers.
  • Payment Processor Integration: BigCommerce supports a wide range of payment gateways, providing flexibility in transaction processing.
  • API Access: The platform offers API access, enabling custom integrations and advanced modifications.
  • Third-Party App Marketplace: A vast marketplace of third-party apps extends the functionality of BigCommerce, allowing users to add features as needed.

Standout Functionality

  • Advanced SEO Capabilities: BigCommerce's SEO features are more advanced than many competitors, offering detailed control over SEO elements.
  • Comprehensive Multi-Channel Selling: The platform excels in multi-channel selling, integrating seamlessly with various marketplaces and social platforms.
  • Robust B2B Features: Unique to BigCommerce is its suite of B2B ecommerce tools, such as wholesale pricing, bulk order processing, and custom pricing lists.

Integrations

BigCommerce provides out-of-the-box integrations with popular tools like PayPal, Stripe, Facebook, Google Shopping, and Mailchimp. These integrations allow for streamlined payment processing, social media selling, ecommerce accounting, and effective email marketing. It offers an API for custom integrations, catering to specific business needs.

The platform's marketplace hosts numerous add-ons to extend its capabilities, ranging from shipping solutions to accounting software.

BigCommerce Pricing

BigCommerce plan pricing compares favorably with similar tools, offering a balance of cost and features. Additional pricing plans may include premium themes or select third-party apps.

  • Standard Plan: $29.95/user/month - Ideal for new online businesses, includes unlimited products, file storage, and bandwidth.
  • Plus Plan: $79.95/user/month (min 5 seats) - Targets growing businesses with additional marketing tools and customer segmentation.
  • Pro Plan: $299.95/user/month (billed annually) - Suited for scaling businesses, offering advanced security, analytics, and product filtering.

Ease of Use

Navigating BigCommerce is generally straightforward, but the platform's depth of features can present a learning curve. Certain advanced customization and SEO features require a more technical understanding. The onboarding process is comprehensive for this ecommerce software, but new users might take time to fully utilize the platform's capabilities.

Customer Support

BigCommerce offers solid customer support with fast response times and multiple channels, including live chat, email, and phone support. Users have access to extensive documentation, webinars, and tutorials. However, some users find the support less helpful for advanced technical issues, which can be frustrating when dealing with complex customizations.

BigCommerce Use Case

Who Would Be A Good Fit For BigCommerce?

BigCommerce is ideal for medium-sized businesses that are scaling up. Its most loyal customers are those who value a mix of ease of use and advanced features, especially in sectors like retail, fashion, and electronics. The tool works well for companies with teams that possess some technical know-how, as they can fully leverage its customization and SEO capabilities.

Businesses looking for a comprehensive, multi-channel selling platform with robust B2B features find BigCommerce particularly fitting.

Who Would Be A Bad Fit For BigCommerce?

Businesses that might find BigCommerce challenging are small startups or solo entrepreneurs who are new to ecommerce. Those with limited resources or technical skills may struggle with the platform's complexity, particularly in advanced customization and SEO. Additionally, companies seeking a simple, plug-and-play solution with minimal setup might be disappointed, as BigCommerce caters to users needing more sophisticated functionalities.

BigCommerce FAQs

What types of payment gateways does BigCommerce support?

BigCommerce supports a wide range of payment gateways, including PayPal, Stripe, Square, and more.

Can BigCommerce handle international sales?

Yes, BigCommerce supports multi-language and multi-currency features, making it suitable for international sales.

Is BigCommerce suitable for mobile commerce?

Yes, BigCommerce offers mobile-optimized templates and features, ensuring a smooth mobile commerce experience.

Does BigCommerce provide SEO tools?

BigCommerce comes with advanced SEO tools, including customizable URLs and meta tags.

Can I sell on social media platforms using BigCommerce?

Yes, BigCommerce allows multi-channel selling, including direct integration with social media platforms.

Is there a limit to the number of products I can list on BigCommerce?

BigCommerce offers unlimited product listings across all its plans.

Does BigCommerce offer customer support?

Yes, BigCommerce provides 24/7 customer support through various channels, including live chat, phone, and email.

Are there any additional costs with BigCommerce?

While BigCommerce offers transparent pricing, additional costs can arise from premium themes or select third-party apps.

Alternatives to BigCommerce

  • Shopify: Often compared for its user-friendliness, Shopify is a great option for those seeking an intuitive interface and ease of use.
  • Magento: Suited for large enterprises needing highly customizable solutions, Magento is a frequent choice for its scalability and extensive features.
  • WooCommerce: A popular choice for WordPress users, WooCommerce offers a flexible, open-source solution for those comfortable with WordPress.

BigCommerce Company Overview & History

BigCommerce is an ecommerce platform that provides businesses with tools to create and manage their online stores. It's used by a variety of companies, from small startups to large enterprises. BigCommerce is a public company, having undergone an IPO in 2020. Headquartered in Austin, Texas, it has notable figures like Brent Bellm (CEO) and influential board members.

The company’s mission is to help merchants sell more at every stage of business growth. Since its founding in 2009, BigCommerce has achieved significant milestones, including expanding its global presence and integrating with major social media platforms.

Summary

Overall, BigCommerce stands out as a robust ecommerce platform suitable for medium to large-sized businesses that require a mix of ease of use and advanced features. It's especially beneficial for those in need of comprehensive multi-channel selling and powerful B2B functionalities. For smaller businesses or those new to eCommerce, it might present a steeper learning curve.

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By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.