10 Best Retail Analytics Software In 2023

Oracle Retail is a powerful retail analytics software solution designed to empower retailers with comprehensive insights and data-driven tools to enhance their operations and customer experiences. it offers a wide array of features, including demand forecasting, inventory optimization, merchandise planning, and pricing optimization, all integrated within a unified platform. oracle retail leverages advanced analytics, machine learning, and artificial intelligence to provide retailers with actionable data, enabling them to make informed decisions, optimize supply chains, reduce costs, and adapt to evolving market dynamics.

Why I Picked Oracle Retail: Oracle Retail distinguishes itself by offering an end-to-end retail suite that covers all major aspects of retail operations, from inventory management and pricing optimization to demand forecasting and merchandising planning. Many competitors offer specialized solutions for specific functions, but Oracle Retail provides a comprehensive platform that integrates all these functions seamlessly. This comprehensive approach reduces the complexity of managing multiple systems, fosters better collaboration across departments, and ensures a unified view of retail analytics, setting Oracle Retail apart as an all-encompassing retail analytics solution.

Oracle Retail Standout Features & Integrations

Features include demand forecasting, inventory optimization, merchandise planning, pricing optimization, point-of-sale (pos) solutions, end-to-end omnichannel support, real-time analytics, task management, integration with oracle cloud infrastructure (oci), customization, and extensibility.

Integrations are not listed by name, but it does promise connections with foundation data cloud services, retail pricing cloud service, stock count export, notification services, ticket printing, and other 3rd parties.

Tableau helps ecommerce businesses visualize and understand retail data and use it to resolve pressing difficulties. The platform offers a real-time, interactive dashboard, enabling users to do a deep dive, discover the insights they need, and identify new opportunities.

Why I picked Tableau: Data visualizations are a significant aspect of retail analytics, which is where Tableau shines more than other retail analytics platforms. Tableau can provide intuitive, detailed, and accessible retail data via user-friendly data dashboards. When using Tableau, you’ll gain real-time insights, allowing you to make effective data-driven decisions in your operations.

Tableau Standout Features and Integrations

Features include a cloud-based, flexible, self-service platform that helps your business make more intelligent, insight-based decisions. Tableau also allows you to share and collaborate analyses and insights securely.

Integrations include many native system connection options that allow you to share your data wherever it resides, such as Anaplan, Box, Databricks, Datorama, Dropbox, Google Analytics, Marketo, Oracle Eloqua, QuickBooks Online, Salesforce, and other software options. Tableau also offers an Extensions API that allows you to create custom integrations and interact with your data from other third-party applications.

Looker offers a customizable retail analytics platform to ecommerce businesses that provides extensive customizability capabilities to help make smarter business decisions. The software has multiple customizable interfaces businesses can use to fit their needs.

Why I picked Looker: Using cookie-cutter, out-of-the-box data display templates can be helpful at first and quickly get you started when you need to keep a closer eye on your retail analytics, but customizable platforms will help you tailor the software to your business’s unique requirements. So, I added Looker to this article because it empowers you to customize its convenient data analytics templates. You can use Looker to choose from various data visualization components and focus on the metrics that matter most.

Looker Standout Features and Integrations

Features include tools to centralize trusted data metrics across teams and systems; you can also deploy and test data changes in a safe environment. Looker also offers business intelligence capabilities that allow you to access, analyze, and act on real-time data at scale on the cloud service of your choice.

Integrations include connections with popular business management applications, such as Asana, Coupler.io, Hightouch, HubSpot, Parabola.io, Pipedream, Salesforce, Transcend.io, Twilio Segment, Workato, and other software options. You can also use a paid Zapier account or Looker’s API to connect the platform with your current systems.

MicroStrategy offers enterprise-level ecommerce organizations a comprehensive analytics system that covers a wide range of data.

Why I picked MicroStrategy: I decided to add MicroStrategy to this article because of its ability to cater to the needs of enterprise ecommerce businesses and manage comprehensive datasets. MicroStrategy can handle extensive data to provide a complete view of your businesses. The platform offers intelligent workflows to make data-driven analytics dashboards easier to navigate and monitor.

MicroStrategy Standout Features and Integrations

Features include an AI-power chatbot that locates answers and self-service insights to help users understand what’s happening with their data. The software also provides insight tools that use advanced algorithms that detect data outliers, patterns, and anomalies across datasets.

Integrations include connections with standard business applications, such as Datalytics, Kyvos, LivePreso, Metric Insights, Openbridge, Phrazor, Promethium, Salesforce, Toucan, Vibe.fyi, and other software options. MicroStrategy also offers an API that allows users to create custom connections with their toolsets.

Matillion helps ecommerce brands analyze retail data accurately as they scale for growth. The platform allows them to build better insights to increase loyalty, provide personalized experiences, and improve segmentation and cross-selling.

Why I picked Matillion: As your business scales for growth, monitoring larger data sets can become more difficult without the right tools, so I wanted to add Matillion to this list to address this scenario. With Matillion, you can quickly build data pipelines to provide business-ready information with as much or as little coding as necessary. The platform allows you to quickly scale the number of users and retail tasks and enable everyone to make data work more productive by empowering them to move, transform, and orchestrate data pipelines.

Matillion Standout Features and Integrations

Features include a library of hundreds of connectors that enables teams to quickly load data and meet growing business needs. Matillion empowers users to quickly and easily perform complex data transformations via a visual, low-code designer.

Integrations include connections with some of the most powerful and popular business management systems available on the market. These include integrations with third-party applications such as Google Ads, Google Analytics, HubSpot CRM, Mailchimp, Marketo, Microsoft Dynamics 365, Mixpanel, QuickBooks, Xero, Zendesk, and other software options.

Oracle Retail Analytics provides AI-powered analytics to help ecommerce businesses effectively develop strategies to anticipate customers’ next moves and deliver exceptional experiences with their brands.

Why I picked Oracle Retail Analytics: Delivering more innovative experiences is a crucial objective for ecommerce brands because it can convince customers to make purchases and come back for more. Oracle Retail Analytics offers tools for online stores to help them understand customers and their behavior via customer-specific insights collected from segmentation, demographics, and promotion performance analysis. You can also use the platform’s capabilities to identify actionable opportunities across touchpoints to evaluate sales and profit contribution.

Oracle Retail Analytics Standout Features and Integrations

Features include retail optimization tools to enhance price recommendations to maximize profits and sell inventory. Oracle Retail Analytics also helps your business optimize inventory replenishment by aligning service levels with the minimum amount of stock.

Integrations include connections with several business systems, such as Accountagility ORYX, DataTerrain, Integsoft, Kodiak Hub, Quantum, Rayven, The Service Manager, and Visual Knowledge Share. However, the platform offers an API to create custom integrations.

Adobe Analytics offers tools to help ecommerce brands capture in-depth customer data to act on and enhance future experiences.

Why I picked Adobe Analytics: When working with retail analytics, monitoring and analyzing the information is important, but another crucial aspect is acting on the data your business receives. So, I added Adobe Analytics because it offers various tools, such as attribution, marketing analytics, and predictive analytics. With these features, your business can get the information you need to act on and optimize customers’ experiences with your brand.

Adobe Analytics Standout Features and Integrations

Features include machine learning and artificial intelligence tools to deliver customer insights and easy-to-read data visualizations. The platform’s predictive analytics capabilities can analyze customer data, identify patterns, and predict future behavior to tap into untouched potential.

Integrations include data connectors to link Adobe Analytics with third-party applications, such as Amplitude, AppsFlyer, Claravine, Dynatrace, Optimizely, SAP, Siteimprove, SurveyMonkey, Tealium, Twilio Segment, and other software options. You can also use a paid Zapier account or Adobe Analytics’ API to make custom integrations with your toolset.

Twilio Segment helps ecommerce businesses better understand customers by unifying touch points across all platforms and channels. Segment’s information will empower users to personalize marketing campaigns further and increase return on ad spend via better targeting and engagement.

Why I picked Twilio Segment: I wanted to add Twilio Segment to this article because of its ability to enhance your marketing processes with a complete customer view. Twilio Segment provides analytics to help you get an in-depth understanding of your customer’s journeys and allow you to deliver personalized messages. You can use the platform to engage with customers in real-time from anywhere without relying on other teams.

Twilio Segment Standout Features and Integrations

Features include tools to help align marketing, engineering, and analytics teams with a shared data dictionary that standardizes your data. Twilio Segment also provides a secure environment that automatically detects and classifies problems in real time and accelerates compliance.

Integrations include connections with high-level business management tools to help optimize data processes, such as Algolio Insights, AppsFlyer, Bento, Bloomreach Engagement, Everflow, Hotjar, Intercom, LiveChat, Looker, OneTrust, and other software options. Twilio Segment also allows users to create custom integrations with a paid Zapier account.

Qlik Sense allows ecommerce businesses to quickly combine, load, explore, and visualize their data of any size using self-service tools. Users can ask questions, drill down, or zoom out to find any answer they need or change focus.

Why I picked Qlik Sense: I chose to add Qlik Sense to this article because of its ability to help users explore their data with interactive charts, tables, and objects. When using Qlik Sense, you can analyze your data and generate insights. Self-service data tools will help you provide access to business data and help everyone make better decisions, regardless of expertise levels.

Qlik Sense Standout Features and Integrations

Features include alerting and action tools that help you monitor and react to data changes; you can also establish event-driven actions to automate routine tasks. You’ll also have access to search and conversational analytics tools that use natural language to interact with data and generate insights.

Integrations include connections with over 40 third-party tools and applications to help manage your ecommerce business, such as CloudSwyft, Collibra, Datameer, HubSpot, Salesforce, Smartsheet, Spacewell, SysAid, Tray.io, Vertica, and other software options. Qlik Sense also provides an API that empowers users to create custom integrations with their current systems.

SAS Retail Analytics provides real-time consumer data to empower ecommerce businesses to enhance product demand planning.

Why I picked SAS Retail Analytics: Understanding product demand is essential for your business’s success, so I added SAS Retail Analytics to help with this aspect of retail analytics. The platform allows users to apply analytics throughout their customers’ journeys for deeper insights and enhanced demand planning. With SAS Retail Analytics, you can automate demand planning insights across your entire supply chain and visualize demand data to quickly identify patterns related to sales, pricing, shipments, promotions, and other vital aspects.

SAS Retail Analytics Standout Features and Integrations

Features include insights to help you optimize inventory and product pricing to increase inventory turns with fewer markdowns. The software also offers merchandise and assortment planning tools that provide information to help you get the right merchandise when customers are ready to buy.

Integrations include connections with top process management and database applications to enhance retail analytics processes. These include connections with third-party tools such as Anaconda, Google Analytics 360, Google Drive, Microsoft OneDrive, Microsoft Teams, MySQL, Salesforce, SingleStore, Snowflake, Vertica, and other software options.