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10 Best Ecommerce Analytics Software for Trend Analysis in 2023

Best Ecommerce Analytics Software Shortlist

Here’s the shortlist of the best ecommerce analytics software I’ll cover in this article, with detailed summaries below:

  1. Mouseflow

    Best ecommerce analytics software for multiple heatmap types

  2. Mixpanel

    Best ecommerce analytics software for self-serve product analytics

  3. Glassbox

    Best ecommerce analytics software for customer experience insights

  4. Woopra

    Best ecommerce analytics software for analyzing omnichannel customer journeys

  5. Heap

    Best ecommerce analytics software for automatic data capture

  6. Kissmetrics

    Best ecommerce analytics software for behavioral analytics

  7. MikMak Insights

    Best ecommerce analytics software for a single source of truth

  8. Profitero

    Best ecommerce analytics software for all-in-one intelligence & activation

  9. OWOX

    Best ecommerce analytics software for cookie-less tracking

  10. CartInsight

    Best ecommerce analytics software for analyzing store data

One way to win in the competitive world of online selling is to leverage the power of ecommerce analytics software. These tools offer a powerful way to stand out from the crowd and get a competitive edge. 

But with a wealth of such software on the market today, it’s hard to know which option to choose. So I’ve written this article to help you make the right decision. 

I investigated the top tools in the market, evaluating both their strengths and weaknesses. I compared them with competitors to see how they stacked up and compiled a shortlist of the winners. Then I condensed the results into this article to help you choose with confidence. 

How I Selected the Best Ecommerce Analytics Software

If you’re wondering how I selected the best ecommerce analytics software for this list, here’s the process I followed.

I reviewed a wide range of tools with positive user ratings, then honed my list according to the selection criteria below. I also drew on my personal experience of using ecommerce tools to gain further insight. 

If you have general questions about analytics software for ecommerce or how to pick the best software for your needs, take a look at our People Also Ask section below. Or, you can skip directly to my detailed software summaries, if that's what you’re interested in the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best ecommerce analytics software for this article:

Tracking Capabilities

I’m looking for ecommerce analytics software that tracks close to 100% of clicks and actions. In a world moving to cookie-less tracking, the software must be up to date with alternative tracking methods.

Accuracy 

The analytics data will be meaningless if the data provided is inaccurate in any way. So all good tools have methods to eliminate duplicate data, such as repeated clicks, and fake traffic, such as bot clicks.

Granularity

The true value of analytics software lies in the ability to dig deep and gain detailed insights into performance. Highly-granular ecommerce reporting can be invaluable in identifying traffic pockets where positive ROI can be achieved. 

Fraud Prevention

Fraudsters use advanced techniques to record fake transactions and gain affiliate commissions unfairly. Good ecommerce analytics software uses sophisticated algorithms to detect and block suspicious activity.

Software Integrations 

The best tools will integrate natively with ecommerce applications that store owners use regularly. This allows even greater value and information to be collected to better understand the big picture.

Pricing

I’m seeking ecommerce analytics software that’s affordable even for small startups and budding entrepreneurs. Money spent on analytics could otherwise be invested in ad spend, so the opportunity cost must be justified. Some of the systems in this list do offer free plans (also called a freemium plans) to get you started, but the features they include are limited. 

Overviews of the 10 Best Ecommerce Analytics Software

Here’s a brief description of each ecommerce analytics software that showcases each system’s best use case, its noteworthy features, and some pros & cons. I’ve also included screenshots to give you a snapshot of their user interface too. 

1

Mouseflow

Best ecommerce analytics software for multiple heatmap types

Mouseflow is a behavior-based web analytics platform that optimizes website experiences to improve conversions. 

Why I picked Mouseflow: The software allows you to watch website visitor sessions, and build up to six heatmap types to track activity. You can also set up funnels to show where visitors drop off (and why). The form analytics tools help improve lead generation, while feedback campaigns gather additional information about visitors. 

In addition, you can analyze your data in multiple ways using advanced filtering options. Mouseflow also offers machine learning to accelerate optimization and revenue growth.

Mouseflow Standout Features and Integrations

Features include advanced heatmaps, friction scores, scroll maps, conversion funnels, session replay, rich visualizations, and pattern identification.

Integrations include Google Sheets, Gmail, HubSpot, Mailchimp, Microsoft Outlook, Notion, Slack, Spreedly, Trello, and Twitter. 

14-day free trial + freemium plan available

From $39/month (unlimited users)

Pros

  • Good balance between cost and features
  • Maps the whole customer journey
  • Inexpensive and easy-to-use

Cons

  • Friction score is confusing
  • Heatmaps are hard to modify
2

Mixpanel

Best ecommerce analytics software for self-serve product analytics

Mixpanel is a product analytics solution that offers insights into audience behavior and tracks customer journeys. 

Why I picked Mixpanel: The software enables you to convert leads into customers, generate custom reports, view top user flows, build funnels, create cohorts in bulk, and automate workflows. Tools offered include A/B testing, audience targeting, data visualization, conversion tracking, and statistical analysis. 

Mixpanel helps you manage campaigns and improve conversion rates. You can also receive alerts for product updates and monitor products' key performance indicators (KPIs).

Mixpanel Standout Features and Integrations

Features include real-time reporting, standard event tracking, engagement metrics, custom event tracking, segmentation, funnels, and custom dashboards.

Integrations include AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, HubSpot, Intercom, and Spreedly. Mixpanel also includes an application programming interface (API), to facilitate integration with third-party ecommerce platforms too. 



Freemium plan available

From $20/month

Pros

  • Segment integration
  • Tracks both events and profiles
  • Easy to visualize data

Cons

  • Documentation is sometimes outdated
  • Steep learning curve
3

Glassbox

Best ecommerce analytics software for customer experience insights

Glassbox aims to show you precisely what your customers do and why. The software delivers insights designed to drive customer growth and increase loyalty. 

Why I picked Glassbox: Glassbox offers user experience insights that provide a deeper understanding of your customers, so you can grow your ecommerce business faster. The system helps you design experiences that maximize conversions, build customer-centric products, fix technical issues, and react to customer feedback faster.

The software eliminates the need to tag individual page elements, events, or conversion points. Instead, every user behavior and technical element is captured automatically. As a result, you obtain a complete picture of your users' experience across web and mobile apps.

You can look retroactively at any session or user cohort and get instant answers. All session data is available in real-time, enabling you to pinpoint issues as they arise. Augmented journey maps show abandonment rate issues or unexpected behaviors, and provide AI-driven insights, so you can fix problems fast.

Glassbox Standout Features and Integrations

Features include tagless data capture, augmented journey maps, metrics, digital analytics, entry and exit page data, standard event tracking, sales funnel reporting, custom reports, and dashboards. 

Integrations include Adobe Analytics, AppDynamics, Dynatrace, Google Analytics, Medallia, NewRelic, Qualtrics, Slack, Splunk, and Verint.

Free demo available

Pricing upon request

Pros

  • A/B testing
  • Mobile app reporting
  • User-friendly interface

Cons

  • Glitchy user interface
  • Email templates need work
4

Woopra

Best ecommerce analytics software for analyzing omnichannel customer journeys

With website, support, marketing, and purchase data all in one platform, Woopra provides all the tools you need to understand your customers and encourage repeat purchases.

Why I picked Woopra: The software allows you to build journeys that map every customer touchpoint, trigger text messages, and inform retargeting campaigns with behavioral data. Follow unique journeys from a visitor’s first contact with your brand to becoming a loyal customer. 

People profiles assist team members, whether they’re answering a support ticket or engaging in a live-chat conversation. In real-time, they can see every action previously taken by the customer, including their purchase history and use of coupons. 

Woopra tells you where you’re losing visitors in the purchase process, what steps led to conversion, what errors customers made, and how to identify a good customer.

Woopra Standout Features and Integrations

Features include full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, and cohort analysis.

Integrations include ActiveCampaign, HubSpot, LiveChat, Marketo, RedShift, Salesforce, Shopify, Slack, Stripe, and Zendesk. 

14-day free trial + freemium plan available

From $999/month

Pros

  • Detailed live updates
  • Great metrics out of the box
  • An attractive interface

Cons

  • Occasional bugs
  • Pages may load slowly
5

Heap

Best ecommerce analytics software for automatic data capture

Heap is a digital insights platform that gives you a detailed understanding of customer journeys on your ecommerce website, so you can quickly improve conversion and retention rates. 

Why I picked Heap: A single snippet of code automatically captures the entire digital experience of every user without the need for special engineering. As a result, you get a complete dataset to help you make data-driven decisions. You can then optimize shoppers’ journeys and identify customer behaviors that most impact conversion.

Heap’s data science layer scours complete behavioral data sets to uncover hidden friction points. It also pinpoints opportunities to improve your bottom line. Using this software, you can reduce cart abandonment, increase average order value, drive brand loyalty, and improve customer retention.

Heap Standout Features and Integrations

Features include automatic data collection, session replay, digital insights, self-serve analysis, and data science tools.

Integrations include Amazon S3, BigQuery, Intercom, Iterable, Marketo, RedShift, Salesforce, Shopify, Snowflake, and Zendesk.

14-day free trial + free demo

Pricing upon request

Pros

  • Includes unlimited user licenses
  • Records all data automatically
  • Excellent collaboration tools

Cons

  • Limited customization options
  • Confusing for non-techies
6

Kissmetrics

Best ecommerce analytics software for behavioral analytics

Kissmetrics is a cloud-based customer engagement and email campaign solution designed to help you understand website visitors through behavior-based analysis. 

Why I picked Kissmetrics: At a glance, you can see key metrics such as total sales, total revenue, average revenue per person, new visitors, the visitor-to-purchase conversion rate, cart-to-purchase conversion rate, and ecommerce site searches. 

Kissmetrics shows you who your big spenders are and what they have in common. You can identify how you acquired them and whether your first-time and repeat purchaser populations are growing or shrinking. 

The detailed customer activity reports highlight your most viewed, added to shopping cart, and purchased products. You can quickly discover which categories and products are trending, identify popular discount offers, and see what percentage of searches end in a purchase. You can also drill down into sales and revenue by category, device type, traffic source, or campaigns.

Kissmetrics Standout Features and Integrations

Features include data management, events, reporting, campaigns, and customer profiles. 

Integrations include Appcues, Chargify, Facebook, HubSpot, Instagram, Magento Go, Recurly, Shopify, Slack, and WooCommerce. 

30-day free trial + free demo

From $299/month (billed annually)

Pros

  • Scheduled reporting
  • Quick access to reports
  • Comprehensive data tracking

Cons

  • Dashboards are not customizable
  • Setup can be confusing
7

MikMak Insights

Best ecommerce analytics software for a single source of truth

MikMak Insights is an ecommerce analytics tool that helps you gain a complete understanding of consumers’ online behavior and preferences.

Why I picked MikMak Insights: The software provides a single source of truth about your customers’ online shopping journeys, tracking online behavior across multiple platforms. It identifies the media and creatives driving sales and analyzes purchase intent by audience, channel, and campaign. MikMak Insights also surfaces consumer shipping insights and benchmarks against category and historical performance. 

It uses first-party data to help you understand how your target audience behaves across various platforms, retailers, and marketing campaigns. As a result, you can shorten the path to purchase, identify which marketing strategies move the needle, and present the right creatives at the right time. You can also drive customer acquisition by optimizing the checkout process at a consumer’s preferred retailer, then reviewing performance.

MikMak Insights Standout Features and Integrations

Features include an activity dashboard, automatic location detection, campaign analytics, campaign management, campaign segmentation, and channel analytics.

Integrations include Amazon, Facebook, Google Analytics, Instagram, Pinterest, Salesforce, Snapchat, TikTok, Twitter, and YouTube.

Free demo available

Pricing upon request

Pros

  • User-friendly analytics dashboard
  • Easy to track media and sales
  • Improved continuously

Cons

  • Some duplication of data
  • Implementation takes time
8

Profitero

Best ecommerce analytics software for all-in-one intelligence & activation

Profitero provides integrated analytics, activation, and advisory solutions to help brands grow faster, measuring digital shelf performance and delivering actionable insights worldwide.

Why I picked Profitero: The software measures and optimizes product performance by leveraging daily intelligence from over 900 retailers in 50-plus countries. Armed with this information, you can identify gaps in your ecommerce strategy by comparing it with relevant category and retailer benchmarks. 

Plus, you can validate decisions, quantify opportunities, and drive sales using accurate sales and market share data. Sales can be monitored down to the item level. You can easily estimate the potential to expand in specific markets by analyzing their customer data on categories and subcategories. 

Profitero Standout Features and Integrations

Features include an activity dashboard, activity tracking, ad hoc reporting, alerts, notifications, campaign analytics, campaign management, and cataloging. 

Integrations include Amazon, Channel Advisor, Google, Ideoclick, Kantar, Kenshoo, MikMak, Skai, Snap36, and Tinuiti.

Free demo available

Pricing upon request

Pros

  • Scalable
  • Customizable reports
  • Best-in-class technology

Cons

  • Dashboard needs updating
  • Hard to combine insights across brands
9

OWOX

Best ecommerce analytics software for cookie-less tracking

OWOX provides digital marketing analytics for retail and ecommerce businesses, using cookie-less tracking to offer insights into customer behavior. 

Why I picked OWOX: OWOX automatically collects and merges data from advertising services, websites, applications, and CRM systems. The data gathered includes canceled and corporate orders, purchases from call centers, and orders from offline stores. Store owners can see the actual profit generated by each channel, campaign, and keyword.

OWOX offers server-side tracking and real-time streaming of user behavior data directly from your website. This is presented in Google Analytics 4 format, giving users complete, high-quality data to inform decisions. Conversion modeling ensures that even purchases from non-consenting users are accounted for. 

OWOX Standout Features and Integrations

Features include ROI tracking, data collection, customer insights, multi-user access, campaign activity, campaign stickiness, and brand optimization.   

Integrations include BigQuery, Facebook, Google Analytics, LinkedIn, Mailchimp, Ringostat, and Twitter. 

Freemium plan + free demo available

From $55/month (billed annually)

Pros

  • Detailed marketing insights
  • A significant time saver
  • Automates data collection and processing

Cons

  • Occasional technical glitches
  • Requires good analytical skills
10

CartInsight

Best ecommerce analytics software for analyzing store data

CartInsight curates millions of online stores worldwide to create a comprehensive database of ecommerce leads, offering deep intelligence regarding their traffic, technology usage, industry, and key decision makers.

Why I picked CartInsight: You can scour through their database to find online stores that are actively buying products and services. Then you can explore the detailed technographics for each store, including tech, apps, and extensions used. Armed with this information and the contact details in the system, you can then build an audience and target your marketing efforts to particular segments.

CartInsight covers hundreds of applications and aggregates all the actionable information you need to initiate conversations. You can refine your list to focus on those with physical stores, multilingual websites, a multi-channel presence, or multiple brands.

There are many filters to choose from, plus you can create segments based on your own exact needs within seconds. Lists can also be saved for future use.

CartInsight Standout Features and Integrations

Features include sales intelligence, a chrome extension, an online stores database, data mining, natural language processing, and lead generation.

Integrations include Capsule, Insightly, Pipedrive, and Salesforce.

Free demo available

Pricing upon request

Pros

  • Accurate information
  • Great for outreach
  • Detailed insights into ecommerce tech

Cons

  • Performance can be slow
  • High cost of entry

The 10 Best Ecommerce Analytics Software Comparison Chart

This comparison chart summarizes basic details about each of my top ecommerce analytics software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget.

Tool Free Option Price
1
Mouseflow

Best ecommerce analytics software for multiple heatmap types

14-day free trial + freemium plan available

From $39/month (unlimited users) Visit Website
2
Mixpanel

Best ecommerce analytics software for self-serve product analytics

Freemium plan available

From $20/month Visit Website
3
Glassbox

Best ecommerce analytics software for customer experience insights

Free demo available

Pricing upon request Visit Website
4
Woopra

Best ecommerce analytics software for analyzing omnichannel customer journeys

14-day free trial + freemium plan available

From $999/month Visit Website
5
Heap

Best ecommerce analytics software for automatic data capture

14-day free trial + free demo

Pricing upon request Visit Website
6
Kissmetrics

Best ecommerce analytics software for behavioral analytics

30-day free trial + free demo

From $299/month (billed annually) Visit Website
7
MikMak Insights

Best ecommerce analytics software for a single source of truth

Free demo available

Pricing upon request Visit Website
8
Profitero

Best ecommerce analytics software for all-in-one intelligence & activation

Free demo available

Pricing upon request Visit Website
9
OWOX

Best ecommerce analytics software for cookie-less tracking

Freemium plan + free demo available

From $55/month (billed annually) Visit Website
10
CartInsight

Best ecommerce analytics software for analyzing store data

Free demo available

Pricing upon request Visit Website

Other Options

Here are a few more worthwhile options that didn’t make the best ecommerce analytics tools list:

  1. Triple Whale

    Best ecommerce analytics software for Shopify stores

  2. Beacon by Stackline

    Best ecommerce analytics software for cross-platform visibility

  3. Crazy Egg

    Best ecommerce analytics software for heatmaps and A/B testing

  4. Hotjar

    Best ecommerce analytics software for detailed analysis of user sessions

  5. Google Marketing Platform (Google Analytics)

    Best ecommerce analytics software for detailed insights at zero cost

  6. Metrilo

    Best ecommerce analytics software for ecommerce funnel analysis

  7. Glew

    Best ecommerce analytics software for advanced customer segmentation

  8. Conjura

    Best ecommerce analytics software for automated performance reporting

  9. Littledata

    Best ecommerce analytics software for direct-to-consumer brands

  10. DataWeave

    Best ecommerce analytics software for actionable insights into Amazon ads

People Also Ask

Here are some answers to the questions people most frequently ask me about ecommerce analytics software and how it works.

Final Thoughts

That concludes my review of the top ecommerce analytics software systems. But while you’re here, be sure to check out our many other articles for ecommerce store owners. For example, you don’t want to miss our post on easy ways to achieve a 40% growth in ecommerce sales. 

Remember to sign up for our Ecomm Manager newsletter, too, so you can get the latest insights from top thinkers in the world of ecommerce.

Undoubtedly, deploying ecommerce analytics software is a great way to achieve more sales. So take your pick of the best of the best and set yourself on the road to greater success online. 

By Francois Marchand

I’m Francois Marchand, content strategist and editor. I've worked in marketing, journalism, and communications for 20 years. I've been in charge of creating and managing content at Postmedia, Vancouver Film School, and Unbounce. I love helping business leaders, content creators, and marketers of all stripes grow their skillsets and knowledge base to stay ahead of the competition.

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