Skip to main content

There are so many different ecommerce analytics software that making a shortlist of the best can be tricky. You want to track key metrics such as conversion rates, average order value, and customer acquisition costs—and now need the right tool for your online commerce operation. I've got you covered! In this post, I share from my personal experience managing online stores of all sizes, using many different analytics platforms with dynamic teams, and share my picks of the best ecommerce analytics software overall.

What is Ecommerce Analytics Software?

Ecommerce analytics software is a tool that gathers and analyzes data from online retail operations. It tracks and interprets customer interactions, sales performance, and website traffic, providing valuable insights into consumer behavior and business effectiveness. This software helps ecommerce businesses understand which products are popular, how customers navigate their site, and what marketing strategies are most effective.

Overviews Of The 20 Best Ecommerce Analytics Software

Here’s a brief description of each ecommerce analytics software that showcases each system’s best use case, its noteworthy features, and some pros & cons. I’ve also included screenshots to give you a snapshot of their user interface too.

Best ecommerce analytics software for multiple heatmap types

  • 14-day free trial + free plan available
  • From $39/month
Visit Website
Rating: 4.7/5

Mouseflow is a behavior-based web analytics platform that optimizes website experiences to improve conversions. 

Why I picked Mouseflow: The software allows you to watch website visitor sessions, and build up to six heatmap types to track activity. You can also set up funnels to show where visitors drop off (and why). The form analytics tools help improve lead generation, while feedback campaigns gather additional information about visitors. 

In addition, you can analyze your data in multiple ways using advanced filtering options. Mouseflow also offers machine learning to accelerate optimization and revenue growth.

Mouseflow Standout Features and Integrations

Features include advanced heatmaps, friction scores, scroll maps, conversion funnels, session replay, rich visualizations, and pattern identification.

Integrations include Google Sheets, Gmail, HubSpot, Mailchimp, Microsoft Outlook, Notion, Slack, Spreedly, Trello, and Twitter. 

Pros and cons


  • Good balance between cost and features
  • Maps the whole customer journey
  • Inexpensive and easy-to-use


  • Friction score is confusing
  • Heatmaps are hard to modify

Best ecommerce analytics software for self-serve product analytics

  • Free plan available
  • From $20/month
Visit Website
Rating: 4.5/5

Mixpanel is a product analytics solution that offers insights into audience behavior and tracks customer journeys. 

Why I picked Mixpanel: The software enables you to convert leads into customers, generate custom reports, view top user flows, build funnels, create cohorts in bulk, and automate workflows. Tools offered include A/B testing, audience targeting, data visualization, conversion tracking, and statistical analysis. 

Mixpanel helps you manage campaigns and improve conversion rates. You can also receive alerts for product updates and monitor products' key performance indicators (KPIs).

Mixpanel Standout Features and Integrations

Features include real-time reporting, standard event tracking, engagement metrics, custom event tracking, segmentation, funnels, and custom dashboards.

Integrations include AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, HubSpot, Intercom, and Spreedly. Mixpanel also includes an application programming interface (API), to facilitate integration with third-party ecommerce platforms too. 

Pros and cons


  • Segment integration
  • Tracks both events and profiles
  • Easy to visualize data


  • Documentation is sometimes outdated
  • Steep learning curve

Best ecommerce analytics software for customer experience insights

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.7/5

Glassbox aims to show you precisely what your customers do and why. The software delivers insights designed to drive customer growth and increase loyalty. 

Why I picked Glassbox: Glassbox offers user experience insights that provide a deeper understanding of your customers, so you can grow your ecommerce business faster. The system helps you design experiences that maximize conversions, build customer-centric products, fix technical issues, and react to customer feedback faster.

The software eliminates the need to tag individual page elements, events, or conversion points. Instead, every user behavior and technical element is captured automatically. As a result, you obtain a complete picture of your users' experience across web and mobile apps.

You can look retroactively at any session or user cohort and get instant answers. All session data is available in real-time, enabling you to pinpoint issues as they arise. Augmented journey maps show abandonment rate issues or unexpected behaviors, and provide AI-driven insights, so you can fix problems fast.

Glassbox Standout Features and Integrations

Features include tagless data capture, augmented journey maps, metrics, digital analytics, entry and exit page data, standard event tracking, sales funnel reporting, custom reports, and dashboards. 

Integrations include Adobe Analytics, AppDynamics, Dynatrace, Google Analytics, Medallia, NewRelic, Qualtrics, Slack, Splunk, and Verint.

Pros and cons


  • A/B testing
  • Mobile app reporting
  • User-friendly interface


  • Glitchy user interface
  • Email templates need work

Best ecommerce analytics software for analyzing omnichannel customer journeys

  • 14-day free trial + free plan available
  • From $999/month
Visit Website
Rating: 4.4/5

With website, support, marketing, and purchase data all in one platform, Woopra provides all the tools you need to understand your customers and encourage repeat purchases.

Why I picked Woopra: The software allows you to build journeys that map every customer touchpoint, trigger text messages, and inform retargeting campaigns with behavioral data. Follow unique journeys from a visitor’s first contact with your brand to becoming a loyal customer. 

People profiles assist team members, whether they’re answering a support ticket or engaging in a live-chat conversation. In real-time, they can see every action previously taken by the customer, including their purchase history and use of coupons. 

Woopra tells you where you’re losing visitors in the purchase process, what steps led to conversion, what errors customers made, and how to identify a good customer.

Woopra Standout Features and Integrations

Features include full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, and cohort analysis.

Integrations include ActiveCampaign, HubSpot, LiveChat, Marketo, RedShift, Salesforce, Shopify, Slack, Stripe, and Zendesk. 

Pros and cons


  • Detailed live updates
  • Great metrics out of the box
  • An attractive interface


  • Occasional bugs
  • Pages may load slowly

Best ecommerce analytics software for automatic data capture

  • 14-day free trial + free demo
  • Pricing upon request
Visit Website
Rating: 4.3/5

Heap is a digital insights platform that gives you a detailed understanding of customer journeys on your ecommerce website, so you can quickly improve conversion and retention rates. 

Why I picked Heap: A single snippet of code automatically captures the entire digital experience of every user without the need for special engineering. As a result, you get a complete dataset to help you make data-driven decisions. You can then optimize shoppers’ journeys and identify customer behaviors that most impact conversion.

Heap’s data science layer scours complete behavioral data sets to uncover hidden friction points. It also pinpoints opportunities to improve your bottom line. Using this software, you can reduce cart abandonment, increase average order value, drive brand loyalty, and improve customer retention.

Heap Standout Features and Integrations

Features include automatic data collection, session replay, digital insights, self-serve analysis, and data science tools.

Integrations include Amazon S3, BigQuery, Intercom, Iterable, Marketo, RedShift, Salesforce, Shopify, Snowflake, and Zendesk.

Pros and cons


  • Includes unlimited user licenses
  • Records all data automatically
  • Excellent collaboration tools


  • Limited customization options
  • Confusing for non-techies

Best ecommerce analytics software for behavioral analytics

  • 30-day free trial + free demo
  • From $299/month (billed annually)
Visit Website
Rating: 4.1/5

Kissmetrics is a cloud-based customer engagement and email campaign solution designed to help you understand website visitors through behavior-based analysis. 

Why I picked Kissmetrics: At a glance, you can see key metrics such as total sales, total revenue, average revenue per person, new visitors, the visitor-to-purchase conversion rate, cart-to-purchase conversion rate, and ecommerce site searches. 

Kissmetrics shows you who your big spenders are and what they have in common. You can identify how you acquired them and whether your first-time and repeat purchaser populations are growing or shrinking. 

The detailed customer activity reports highlight your most viewed, added to shopping cart, and purchased products. You can quickly discover which categories and products are trending, identify popular discount offers, and see what percentage of searches end in a purchase. You can also drill down into sales and revenue by category, device type, traffic source, or campaigns.

Kissmetrics Standout Features and Integrations

Features include data management, events, reporting, campaigns, and customer profiles. 

Integrations include Appcues, Chargify, Facebook, HubSpot, Instagram, Magento Go, Recurly, Shopify, Slack, and WooCommerce. 

Pros and cons


  • Scheduled reporting
  • Quick access to reports
  • Comprehensive data tracking


  • Dashboards are not customizable
  • Setup can be confusing

Best ecommerce analytics software for a single source of truth

  • Free demo available
  • Pricing upon request

MikMak Insights is an ecommerce analytics tool that helps you gain a complete understanding of consumers’ online behavior and preferences.

Why I picked MikMak Insights: The software provides a single source of truth about your customers’ online shopping journeys, tracking online behavior across multiple platforms. It identifies the media and creatives driving sales and analyzes purchase intent by audience, channel, and campaign. MikMak Insights also surfaces consumer shipping insights and benchmarks against category and historical performance. 

It uses first-party data to help you understand how your target audience behaves across various platforms, retailers, and marketing campaigns. As a result, you can shorten the path to purchase, identify which marketing strategies move the needle, and present the right creatives at the right time. You can also drive customer acquisition by optimizing the checkout process at a consumer’s preferred retailer, then reviewing performance.

MikMak Insights Standout Features and Integrations

Features include an activity dashboard, automatic location detection, campaign analytics, campaign management, campaign segmentation, and channel analytics.

Integrations include Amazon, Facebook, Google Analytics, Instagram, Pinterest, Salesforce, Snapchat, TikTok, Twitter, and YouTube.

Pros and cons


  • User-friendly analytics dashboard
  • Easy to track media and sales
  • Improved continuously


  • Some duplication of data
  • Implementation takes time

Best ecommerce analytics software for cookie-less tracking

  • Freemium plan + free demo available
  • From $55/month (billed annually)

OWOX provides digital marketing analytics for retail and ecommerce businesses, using cookie-less tracking to offer insights into customer behavior. 

Why I picked OWOX: OWOX automatically collects and merges data from advertising services, websites, applications, and CRM systems. The data gathered includes canceled and corporate orders, purchases from call centers, and orders from offline stores. Store owners can see the actual profit generated by each channel, campaign, and keyword.

OWOX offers server-side tracking and real-time streaming of user behavior data directly from your website. This is presented in Google Analytics 4 format, giving users complete, high-quality data to inform decisions. Conversion modeling ensures that even purchases from non-consenting users are accounted for. 

OWOX Standout Features and Integrations

Features include ROI tracking, data collection, customer insights, multi-user access, campaign activity, campaign stickiness, and brand optimization.   

Integrations include BigQuery, Facebook, Google Analytics, LinkedIn, Mailchimp, Ringostat, and Twitter. 

Pros and cons


  • Detailed marketing insights
  • A significant time saver
  • Automates data collection and processing


  • Occasional technical glitches
  • Requires good analytical skills

Best ecommerce analytics software for all-in-one intelligence & activation

  • Free demo available
  • Pricing upon request

Profitero provides integrated analytics, activation, and advisory solutions to help brands grow faster, measuring digital shelf performance and delivering actionable insights worldwide.

Why I picked Profitero: The software measures and optimizes product performance by leveraging daily intelligence from over 900 retailers in 50-plus countries. Armed with this information, you can identify gaps in your ecommerce strategy by comparing it with relevant category and retailer benchmarks. 

Plus, you can validate decisions, quantify opportunities, and drive sales using accurate sales and market share data. Sales can be monitored down to the item level. You can easily estimate the potential to expand in specific markets by analyzing their customer data on categories and subcategories. 

Profitero Standout Features and Integrations

Features include an activity dashboard, activity tracking, ad hoc reporting, alerts, notifications, campaign analytics, campaign management, and cataloging. 

Integrations include Amazon, Channel Advisor, Google, Ideoclick, Kantar, Kenshoo, MikMak, Skai, Snap36, and Tinuiti.

Pros and cons


  • Scalable
  • Customizable reports
  • Best-in-class technology


  • Dashboard needs updating
  • Hard to combine insights across brands

Best ecommerce analytics software for cross-platform visibility

  • Free demo available
  • Pricing upon request

Beacon, developed by Stackline, connects data across your ecommerce business, providing end-to-end performance insights across multiple platforms. 

Why I picked Beacon: Covering everything from market dynamics to marketing performance, this software suite helps you scale by providing clear visibility into every SKU sold on every platform. You can track your sales, marketing, and advertising activities across every retailer. Thanks to precision segmentation, you can gain real-time insights into each product. You can also set alerts for price changes, inventory issues, or other critical events. 

The software increases sales and profitability by surfacing essential business metrics that help you win the buy box. You get competitor insights, identifying and evaluating the buy-box winner on each retail platform. You can measure traffic by source, volume, and efficiency and benchmark your performance against competitors.

Beacon Standout Features and Integrations

Features include seller monitoring, keyword management, catalog compliance, pricing policy monitoring, content compliance, and review management.

Integrations include Amazon, Best Buy, Costco, Flipkart, Instacart,, Kroger, Target, Walmart, and Wayfair.

Pros and cons


  • Wide, global reach
  • Holistic view of performance
  • Multi-platform reach


  • High starting costs
  • Not suitable for small stores

The Best Ecommerce Analytics Software Comparison Chart

This comparison chart summarizes basic details about each of my top ecommerce analytics software selections. You can view pricing details and the availability of free trials or demos side-by-side to help you find the best software for your budget.

Tools Price
Mouseflow From $39/month
Mixpanel From $20/month
Glassbox Pricing upon request
Woopra From $999/month
Heap Pricing upon request
Kissmetrics From $299/month (billed annually)
MikMak Insights Pricing upon request
OWOX From $55/month (billed annually)
Profitero Pricing upon request
Beacon by Stackline Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Options

Here are a few more worthwhile options that didn’t make the best ecommerce analytics tools list:

  1. CartInsight

    Best ecommerce analytics software for analyzing store data

  2. Triple Whale

    Best ecommerce analytics software for Shopify stores

  3. Crazy Egg

    Best ecommerce analytics software for heatmaps and A/B testing

  4. Hotjar

    Best ecommerce analytics software for detailed analysis of user sessions

  5. Metrilo

    Best ecommerce analytics software for ecommerce funnel analysis

  6. Littledata

    Best ecommerce analytics software for direct-to-consumer brands

  7. DataWeave

    Best ecommerce analytics software for actionable insights into Amazon ads

  8. Glew

    Best ecommerce analytics software for advanced customer segmentation

  9. Conjura

    Best ecommerce analytics software for automated performance reporting

  10. Google Marketing Platform (Google Analytics)

    Best ecommerce analytics software for detailed insights at zero cost

How I Selected the Best Ecommerce Analytics Software

If you’re wondering how I selected the best ecommerce analytics software for this list, here’s the process I followed.

I reviewed a wide range of tools with positive user ratings, then honed my list according to the selection criteria below. I also drew on my personal experience of using ecommerce tools to gain further insight. 

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best ecommerce analytics software for this article:

Tracking Capabilities

I’m looking for ecommerce analytics software that tracks close to 100% of clicks and actions. In a world moving to cookie-less tracking, the software must be up to date with alternative tracking methods.


The analytics data will be meaningless if the data provided is inaccurate in any way. So all good tools have methods to eliminate duplicate data, such as repeated clicks, and fake traffic, such as bot clicks.


The true value of analytics software lies in the ability to dig deep and gain detailed insights into performance. Highly-granular ecommerce reporting can be invaluable in identifying traffic pockets where positive ROI can be achieved. 

Fraud Prevention

Fraudsters use advanced techniques to record fake transactions and gain affiliate commissions unfairly. Good ecommerce analytics software uses sophisticated algorithms to detect and block suspicious activity.

Software Integrations 

The best tools will integrate natively with ecommerce applications that store owners use regularly. This allows even greater value and information to be collected to better understand the big picture.


I’m seeking ecommerce analytics software that’s affordable even for small startups and budding entrepreneurs. Money spent on analytics could otherwise be invested in ad spend, so the opportunity cost must be justified. Some of the systems in this list do offer free plans (also called a freemium plans) to get you started, but the features they include are limited. 

People Also Ask

Here are some answers to the questions people most frequently ask me about ecommerce analytics software and how it works.

Final Thoughts

That concludes my review of the top ecommerce analytics software systems. But while you’re here, be sure to check out our many other articles for ecommerce store owners. For example, you don’t want to miss our post on easy ways to achieve a 40% growth in ecommerce sales. 

Remember to sign up for our Ecomm Manager newsletter, too, so you can get the latest insights from top thinkers in the world of ecommerce. 

By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.