These ecommerce trends will impact your business, your clients, and your approach. Take these steps to stay relevant in changing times.
Ecommerce has continued its meteoric rise as people of all ages become significantly more comfortable with its assurance of privacy, security, and the usability of the internet to get what they want in a short time. Top online retailers make sure that their products can be purchased at comparable prices to brick and mortar stores. These purchases also take little effort to complete.
Online shopping is now extremely competitive in its ability to offer comparable prices and cheap shipping. As well as the ability to sometimes find more than you can in an actual retail store. The ability to utilize the trends that enhance ecommerce is driving its profits higher every year.
As we move through 2019, there are new trends that are emerging to meet the needs of online shoppers.
2019 Ecommerce Trends
As it continues to pick up speed, ecommerce trends are growing within this fast-paced sales arena. Many of the new ecommerce trends focus on building customer experience and relationships as you would if they were in an actual store. The pros are weighing in and studies are full of stats and info to help. Reading articles that pull these stats together is useful. Search for articles such as the one from Nationmaster to further your insight into current and upcoming trends.
Here are some that are now starting to drive the ecommerce market:
The great thing about this trend is that it offers people a choice online. An in-store experience often involves being approached by a salesperson, which makes many people are uncomfortable; however, online, you can build personal relationships and enhance the experience for consumers without any pressure. A company can offer support before, during, or after an online sale. But the buyer can control the amount of conversation and contact. They can feel confident they have support when they need it while not being hit with high sales pressure. Ecommerce tailors the shopping experience to suit each buyer. While ecommerce is said to be cold at times, the trend is moving towards being more human and less automated in a balanced capacity.
This is one of the best trends to hit ecommerce. It adds to online conversation and gives customers the ability to control the level of conversation they want to have with a seller. For those who want prompt and correct answers, the chatbot trend bridges the need for interaction without being over the top. AI is improving in leaps and bounds and this trend will continue to move ecommerce sales forward with on the spot chats to give immediate information.
Augmented Reality (AR)
AR is one of the latest industry trends and is only becoming better as technology improves. Once again, the industry is focused on bridging the gap between what can be done instore versus online. Augmented reality allows people to test out or try on items they are looking to buy so people are more comfortable with what they are purchasing, leading to fewer returns.
The Internet of Things is enabling us to sync our physical retail with our digital systems, blurring the lines between traditional commerce and ecomm. For example, retailers who are using smart shelves to understand what’s out of stock or misplaced are approaching the level of insight into their inventory that an ecommerce operation would have.
Another example of this is companies who send personalized discounts to customers’ devices or accounts based on both their in-store and online activity, leveraging data from both realms to create a unified and consistent customer experience.
This type of ecommerce is helping drive ecommerce. The reason being is that people are more engaged with social media. As a result of targeted ads, businesses are grabbing people’s attention as discussed in “Get Ahead of the Social Commerce Wave”. These targeted ads get multiple hits and have direct links to the desired product. Customers go directly to the item they want to buy.
Voice search is a big part of the future of ecommerce. As people are more comfortable with the privacy and security of products such as Google Home, Apple’s Siri, and Amazon’s Alexa, voice searches for products become more frequent. This leads to optimized descriptions allowing people to purchase items without even using a computer or smartphone. As these various AI products improve and make purchasing easier, customers will move to a more hands-free.
Ecommerce means there are fewer boundaries and borders when it comes to shopping. That said, most retailers tend to sell in limited currency, languages, and channels. Now, that trend is shifting. There is a movement to allow people to buy items in the currency they are comfortable with, in their primary language, and through channels, they normally use, no matter where they are. Those in the ecommerce industry should think globally versus nationally, moving their sales to a broad-based platform rather than a limited one that only targets a certain demographic.
This ecommerce trend is booming. Bundling products at a discounted price for the buyer brings assured sales for the seller. Mckinsey & Company have researched this trend with in-depth ideas about its continued upward expansion. With its growth bounding over 100% in the last 5 years, it’s believed that subscription services will only continue its upward journey.
What You Should Do About It?
There is no doubt that ecommerce is only going to pick up speed as both technology and online user comfort increase. If you are working in the ecommerce industry, there are ways to stay on top of digital trends as they change.
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Staying on top of the ever-growing number of tips and tricks builds your e-commerce business and keeps your skills at the high level needed in this fast-growth industry. You don’t want to simply be an ecommerce statistic. Work the ecommerce trends to your advantage so your product is a frontrunner in the industry. You won’t just be a number but a memorable website that has the potential for high conversion rates.
What Do You Think?
Ecommerce trends change the way you run your ecommerce business. So you, the Ecomm Manager, may vert well become the driving force of transformation in 2020. Do you see the effects of these ecommerce trends in the day to day running of your business? What tools or methods have you found that help you the change of these trends? Let us know in the comments below!
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