Skip to main content

As someone deeply immersed in the world of ecommerce software, I understand the importance of choosing the right tools to shape your online business. I'll be sharing my insights on Subbly, a subscription ecommerce platform. In this Subbly review, I'll cover all of its key aspects, providing you with the necessary information to determine if it's a suitable fit for your business needs. I aim to offer a clear, unbiased perspective based on my experience, helping you make an informed decision about this platform.

Subbly review showing the admin dashboard interface
Here's a preview of Subbly’s admin dashboard, which provides a quick sales overview for your business.

Subbly Software Product Overview

Subbly is a subscription ecommerce platform designed to streamline subscription businesses, offering tools for recurring billing, customer management, and website creation. Its target users are entrepreneurs and businesses looking to operate subscription box services or any subscription-based model.

The tool benefits users by simplifying subscription management, enhancing customer experience, and providing a robust website builder with advanced features. It solves pain points such as complex subscription setup, customer retention, and efficient order management.


  • Customization: Subbly offers extensive customizable templates and a drag-and-drop website builder, allowing businesses to tailor their online presence to their brand.
  • Integration: With its API, Subbly seamlessly integrates with various payment procesors like PayPal and Stripe, along with other marketing tools and plugins.
  • Support: The platform boasts a responsive support team and a community through its Facebook group, providing assistance and valuable insights for its users.


  • Learning Curve: Some users may find the platform's array of features initially overwhelming, requiring time to fully understand and utilize.
  • Flexibility: While advanced, Subbly might lack certain specific features or integrations found in more established competitors.
  • Transaction Fees: Depending on the business model, the transaction fees on Subbly can be a consideration for some businesses, especially smaller ones.

Expert Opinion

In my view, Subbly stands out for its focus on subscription-first businesses, offering a balance of intuitive design and powerful functionality. It outperforms in areas like customizable website templates and subscription management but may underperform in the breadth of integrations compared to larger platforms. It's particularly well-suited for new or growing subscription businesses seeking a blend of ease of use and powerful features.

Subbly: The Bottom Line

What sets Subbly apart is its dedicated focus on subscription businesses, offering an array of tools specifically designed for this niche, such as recurring billing and subscription management. Its combination of an easy-to-use website builder with advanced marketing and management features makes it a noteworthy choice for entrepreneurs venturing into the subscription model.

Subbly Deep Dive

Here's a deep dive into Subbly's features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Recurring Billing - Yes
  2. Payment Gateway Integration (e.g., PayPal, Stripe) - Yes
  3. Customizable Subscription Plans - Yes
  4. Customer Account Management - Yes
  5. Automated Email Notifications - Yes
  6. Dunning Management (handling failed payments) - Yes
  7. Analytics and Reporting Tools - Yes
  8. Website Builder - Yes
  9. Customizable Templates - Yes
  10. Drag-and-Drop Interface - Yes
  11. Discount and Coupon Management - Yes
  12. Multiple Product Options (e.g., sizes, colors) - Yes
  13. Shipping and Tax Management - Yes
  14. Inventory Management - Yes
  15. Order Management System - Yes
  16. Upsells and Add-ons - Yes
  17. Referral Programs - Yes
  18. SEO Tools - Yes
  19. Mobile Responsiveness - Yes
  20. API Access for Custom Integrations - Yes
  21. Multi-language Support - No
  22. Digital Product Support - Yes
  23. Subscription Pause and Resume Options - Yes
  24. CRM Integration - No
  25. Social Media Integration - Yes

Feature Overview

  1. Recurring Billing: Subbly automates the billing cycle, ensuring consistent revenue for subscription services, which is crucial for maintaining cash flow.
  2. Payment Gateway Integration: Its integration with popular gateways like PayPal and Stripe offers flexibility and reliability in transaction processing.
  3. Customizable Subscription Plans: Subbly allows for the creation of varied subscription plans, catering to different customer preferences and enhancing the appeal of subscription products.
  4. Customer Account Management: This feature streamlines the management of customer data, enabling personalized service and better customer retention.
  5. Automated Email Notifications: Essential for keeping subscribers informed, this automation feature improves communication and enhances the customer experience.
  6. Analytics and Reporting Tools: Subbly's detailed analytics provide valuable insights into business performance, aiding in strategic decision-making.
  7. Website Builder with Customizable Templates: The platform's intuitive website builder and templates allow for the creation of unique, brand-aligned websites for subscription box businesses.
  8. Discount and Coupon Management: This feature aids in marketing efforts by allowing businesses to offer promotions, attract new customers, and retain existing ones.
  9. Order Management System: Streamlines the process of handling orders, from placement to delivery, which is vital for maintaining operational efficiency.
  10. SEO Tools: Subbly includes built-in SEO tools, crucial for improving online visibility and attracting more traffic to the subscription service website.

Standout Functionality

  1. Customizable Subscription Plans: Subbly's unique approach to subscription plan customization allows businesses to create highly tailored plans. This level of customization is particularly valuable for businesses seeking to cater to a diverse customer base with specific needs and preferences.
  2. Integrated Funnel Builder: Unlike many other platforms, Subbly includes an integrated funnel builder, empowering businesses to create and optimize sales funnels directly within the platform. This feature simplifies the process of guiding customers through the purchasing journey, from awareness to conversion.
  3. Advanced Customer Management Tools: Subbly stands out with its advanced customer management tools, including detailed subscriber profiles and targeted communication options. These tools enable businesses to gain deeper insights into their customer base and engage with them more effectively, a key differentiator in enhancing the overall customer experience.


Subbly offers native integrations with popular tools such as Stripe and PayPal for payment processing, enabling seamless transactions. They also integrate with various marketing and analytics tools to enhance business insight and customer engagement. Subbly provides an API for custom integrations, allowing businesses to connect with other systems and tools as needed, thereby expanding its utility and flexibility. Additionally, the platform supports a range of add-ons for features like email marketing, shipping, and inventory management, further extending its capabilities to meet specific business needs.

Subbly Pricing

Subbly offers various pricing tiers to accommodate different business needs:

  1. Lite Plan - $14/month: This is the most basic plan, suitable for small businesses or those just starting with subscription services.
  2. Basic Plan - $29/month: This plan includes more features than the Lite plan and is designed for businesses with growing subscription needs.
  3. Subbly Plan - $59/month: Offering more advanced features, this plan is tailored for established businesses looking to expand their subscription services.
  4. Advanced Plan - $119/month: This plan includes comprehensive features for large businesses or those requiring advanced functionalities.
  5. Enterprise Plan - $499/month: Tailored for large-scale operations, this plan offers extensive customization and support for high-volume subscription businesses.

Ease of Use

In my assessment, Subbly's user interface strikes a balance between functionality and user-friendliness. The onboarding process is straightforward, guiding new users through the essentials of setting up their subscription service. However, navigating through its myriad of features and tools, especially more advanced ones, might present a learning curve for some users. The platform is well-organized, but the depth of its capabilities means that it takes time to fully master and leverage all that it offers.

Customer Support

Subbly's customer support is notably responsive and helpful. Users report that the support team is quick to respond, often within the hour, via chat channels. This responsiveness extends across various times of the day, ensuring that customers receive prompt answers regardless of when they reach out. Additionally, the assistance is not just fast but also effective, with users finding solutions to their issues soon after submitting requests. This level of support is a significant aspect of the overall user experience with Subbly, indicating a strong commitment to customer service.

Subbly Use Case

Who Would Be A Good Fit For Subbly

Subbly is ideally suited for small to medium-sized businesses venturing into or operating in the subscription box industry or any subscription-based business model. The most loyal and avid customers are those seeking an intuitive platform with a strong focus on subscription management, customizable websites, and efficient customer service tools. Its features cater well to teams looking for a comprehensive yet user-friendly solution to manage and grow their subscription services.

Who Would Be A Bad Fit For Subbly

Subbly may not be the best fit for very large enterprises or companies that require highly specialized or industry-specific subscription models. The most disappointed customers are likely those who need advanced integrations and customization beyond what Subbly offers, or those who find its feature set too robust for very simple, small-scale operations.

Subbly FAQs

Can Subbly integrate with payment gateways like PayPal and Stripe?

Yes, Subbly offers integration with popular payment gateways including PayPal and Stripe.

Does Subbly provide a website builder for creating subscription service websites?

Yes, Subbly includes a customizable website builder to help users create and manage their subscription service websites.

Can I use Subbly for exporting data for analysis?

Yes, Subbly allows the exporting of data that can be used for further analysis.

Does Subbly support integration with Zapier for automating workflows?

Yes, Subbly offers integration with Zapier, enabling users to automate workflows and connect with other apps.

Are there any new features regularly added to Subbly?

Subbly frequently updates its platform with new features to enhance user experience and functionality.

Can Subbly be used for managing a subscription box business on Amazon?

Subbly is designed for subscription box businesses, but direct integration with Amazon is not specified.

Is there a community or support group for Subbly users, such as a Facebook group?

Yes, Subbly provides a community platform, including a Facebook group, for its users to share insights and seek support.

How does Subbly handle customer support and assistance?

Subbly offers customer support through various channels including live chat, with a reputation for being responsive and helpful.

Alternatives to Subbly

  • Shopify: Often chosen for its extensive ecommerce capabilities, Shopify is better for businesses seeking a broader range of online retail features beyond just subscriptions.
  • Cratejoy: Preferred for its specialized focus on subscription box businesses, Cratejoy is ideal for entrepreneurs who are looking for a platform dedicated entirely to subscription boxes.
  • Wix: Favored for its highly user-friendly website builder and is a good choice for those who prioritize ease of website design and management alongside their subscription services.

Subbly Company Overview & History

Subbly is an all-in-one subscription-first ecommerce platform, specializing in providing vendors with everything they need to set up and manage subscription businesses, including subscription boxes. The company's services are utilized by a diverse range of companies, particularly those in the subscription box business. Founded and led by CEO Stefan Pretty, Subbly is a bootstrapped company, meaning it has grown and developed without external funding.

The company has a presence in multiple countries, including the United States and the United Kingdom, with headquarters built in Scotland and Los Angeles. Subbly's journey began over seven years ago intending to simplify the process of starting and running a subscription business​.


Subbly emerges as a robust and user-friendly subscription ecommerce software, ideal for small to medium-sized businesses venturing into subscription-based models. With its customizable subscription plans, integrated funnel builder, and advanced customer management tools, Subbly stands out for its focus on subscription-first businesses.

While it may present a learning curve and might not suit very large enterprises, its overall functionality, responsive customer support, and competitive pricing make it a strong contender in the market.

Keep up with other ecommerce software reviews, news, and tips by subscribing to the Ecomm Manager newsletter.

Francois Marchand
By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.