There are so many different PIM software solutions, so making a shortlist of the best can be tricky. You want a single repository for all product-related information, facilitating the efficient organization, updating, and distribution of this data across various sales and marketing channels—and now need the right tool for your online commerce business. I've got you covered! In this post, I share from my personal experience managing online stores of all sizes , using many different product information platforms, and share my picks of the best PIM software overall.
What Is PIM Software?
Product information management software (PIM software) is a tool used by businesses to centralize and manage product information efficiently. It acts as a single repository for all data related to products, including descriptions, specifications, pricing, and images.
The purpose is to streamline the process of collecting, organizing, and updating product information, ensuring consistency and accuracy across various sales and marketing channels. This tool is particularly useful for companies with extensive product ranges, simplifying the task of managing detailed product information and enhancing the quality of product data presented to customers.
Plytix is a cloud-based product information management (PIM) system designed for businesses engaged in omnichannel marketing.
Why I picked Plytix: This software offers both product information management and digital asset management (DAM) functionality. Ecommerce businesses can create a centralized repository for product information and digital assets in the platform, allowing users to to enrich their product data with media files like videos and images, as well as pricing information, product specs, and additional descriptions. Multiple pricing tiers are available, making it a good option for small and medium-sized businesses.
One of the software’s main functions is to automate data processes and the creation of product feeds that automatically populate with product data, formatted according to the requirements of different channels. With these feeds, users can publish product information across multiple sales channels, which include social media platforms, marketplaces, and ecommerce websites.
Plytix Standout Features & Integrations
Key features include computed attributes for editing product information with formulas, meaning it can popular more data with less input. This can be a huge time saver for small teams who want to duplicate certain information changes across a variety of listings at once. It also offers product completion tracking, which is a system workflow that manages new products as they move through different content creation channels in preparation for launch. It will flag those that are missing information or lagging behind in the development process.
Integrations natively include Shopify, with additional integrations configured using the software's open API.
4ALLPORTAL is a digital asset management (DAM) and product information management (PIM) software system tailored for companies and retailers in need of a scalable solution for streamlining workflows around product data and file management.
Why I picked 4ALLPORTAL: Its PIM system serves as a single point of access for all sales and marketing-related product information. The system works to combine all product data from different third-party systems and then provides optimal provisioning, management, compliance, and search functionality.
4ALLPORTAL’s biggest appeal to businesses is the scalability of its PIM system. It offers a variety of connectors and modules that deliver software customizability. With the master data management feature, they can easily manage all types of data, including address data, product data, and their specific assets. The PIM system can be deployed on-premise or in the cloud.
4ALLPORTAL Standout Features & Integrations
Key features include integration with your enterprise resource management (ERP) system. This means pulling data from platforms like NetSuite, SAP, Oracle, or Microsoft to better populate your product profiles. This is a two-way communication pathway, meaning changes in the ERP are reflected in 4ALLPORTAL and vice versa. They also have a focus on self-service marketing materials, such as direct access to download or print business cards, ads, and product packaging.
Integrations include the Adobe Creative Suite, Drupal, Azure AD, Dropbox, Jira, Magento, Slack, diverse social media platforms, and thousands more available through Zapier.
OneTimePIM is a SaaS PIM solution with a fully integrated digital asset management system and an automatic datasheets feature. It allows companies to aggregate all their product data into a single platform.
Why I picked OneTimePIM: It differs from other PIM companies as they offer onboarding services at no additional cost. This means that they will devote as much time as necessary to help your business set up the PIM, clean and import the data, and set up any integrations.
OneTimePIM comes with custom-built e-commerce connectors that operate directly from within the PIM, giving you full transparency and reporting on the product data you send to your website. Simply map the PIM attributes to the e-commerce store and click run, or schedule it, to update your website instantly. These are genuine purpose-built connectors and are the best in the PIM industry. OneTimePIM can also integrate with other systems like your ERP.
OneTimePIM Standout Features & Integrations
Key features worth noting include their custom datasheet creation tool. This tool is designed to help you update product information and then quickly transform it into a pamphlet or catalog with a drag-and-drop interface that makes design easy. Datasheets also update dynamically, adding and subtracting information in real-time according to your product information spreadsheets. OneTimePIM offers multiple templates and customization options for datasheet creation.
Integrations include Shopify, Magento, WooCommerce, and ERP systems.
Akeneo is an omnichannel commerce solution that caters to collaborative product teams who want to divide and conquer data entry with consistency and quality.
Why I picked Akeneo: It is PIM software-meets-project management, incorporating both data quantity and quality measurements as well as collaboration and teamwork assistance. The UI is sleek and intuitive, making it easy for users to bounce between product information, DAM, and task management. The progress tracking dashboard will quickly show you which products are WIP.
Akeneo does a lot well, but its services are limited when it comes to solutions for product substitutions, product cross-referencing, upselling, and cross-selling opportunities. Additionally, the product variant modeling is the only part of the UI that stands out as not being very user-friendly, requiring complicated importing and exporting of base product templates.
Akeneo Standout Features & Integrations
Key features include a multi-user approach to PIM, including advanced permissions and a Teamwork Assistant that empowers you to securely oversee user management through precise definitions of roles, tasks, and access levels for each individual. This way, even expansive teams can focus within a secure and customizable workspace tailored to their specific needs, ensuring they can concentrate solely on the essential products for their role.
Integrations include 100+ popular platforms like Adobe Magento, Salesforce Commerce Cloud, Google Shopping, Spryker, PrestaShop, OroCommerce, ShopifyPlus, and more. Akeneo also integrates with your tool stack using rich REST and Events APIs.
Syndigo is a content experience hub (CXH) that unites manufacturers, suppliers, distributors, and retailer recipients to optimize PIM solutions.
Why I picked Syndigo: It boasts over 250K available product attributes for hyper-detailed product differentiation. Additionally, the tool is designed to parse said data and offer optimization feedback and product status alerts.
The software is also designed to monitor all product content to provide improvement alerts, actionable customer insights, business-critical product KPIs, and vendor health scores for incorrect or missing product information.
Syndigo has a pay-per-SKU service subscription model, meaning that companies with larger product databases may be eventually priced out. Bulk editing product information can also be tricky, as larger volumes of data may prevent the page from auto-generating records. A workaround for this is to download an Excel file, make batch changes, and then re-upload.
Syndigo Standout Features & Integrations
Features include master data management, analytics, internal data governance, effective content delivery, plus performance feedback and optimization
Integrations include storefronts for 1,500+ retailers globally including Walmart, Costco, FreshDirect, Amazon, and Instacart.
Pimcore is a data and experience management platform for any digital data and customer experience. Its Product Information Management product is available in cloud, enterprise, and community editions.
Why I picked Pimcore: The community edition of Pimcore is open source and entirely free to use forever. A free plan will net you an open source GPLv3 software license with publicly accessible source code. For IP protection (private source code), you can upgrade to either the enterprise or unlimited plan. The free Pimcore plan comes with PIM/MDM/CDP/DAM; DXP/CMS/commerce; and unlimited entities, data, and users.
Pimcore’s current DAM asset portal extension is not compatible with mobile devices so you won’t find reliable compatibility with iOS or Android smartphones. Highly collaborative teams will also find that there is no way to track who is making edits to product data in real-time, which may result in accidentally overriding simultaneous changes.
Pimcore Standout Features & Integrations
Key features include an enterprise-grade translation system so you can quickly produce product content in ## different languages. While their system has a limited number of available languages by default, developers can build their own translation engines by adding a Symfony translation file for the desired language into the default path for the Symfony translator. If that was IT jibberish to you, we're in the same boat. But what that boils down to is with a bit of IT help, you can customize the translation system to suit your unique localization needs.
Integrations include 1600 pre-integrated marketing, shopping, retail, and business channels as well as simple Microsoft Excel connectivity through the import and export of CSV and XLSX spreadsheets. They provide a standard API, a full-featured REST Webservice API, and a Data Hub GraphQL API for additional two-way connection opportunities.
InRiver is a digital-first PIM solution that’s designed to drive revenue and collects everything marketing text, images, videos, specifications, 3-D drawings, instruction manuals, and more with support in all 258 ISO languages.
Why I picked InRiver: You can leverage smart image recognition technology to help auto-populate attributes like colors, descriptions, and tagging.
InRiver offers a robust self-service portal for resellers where you can control what data these unique users have access to for searching and downloading. InRiver actually supports multiple means of collaboration, including built-in Gantt chart functionality for campaign timelines.
A downside of InRiver is that it lacks digital asset management (DAM) organizational functions. It does have the capacity to handle your assets through integration, but it requires investing that extra time (and money) to do it.
InRiver Standout Features & Integrations
Key features include their digital shelf analytics (DSA) solutions. They offer two: Channel Insights and Evaluate. Together, these are designed to monitor how your selected SKUs are performing against those of your competitors. They can also evaluate your syndication strategy and assess the viability of new ecommerce channels. You can also gauge how your product stories impact product ratings, ranking, and conversions. Channel Insights offers high-level DSA capabilities but is included as a freemium add-on.
Integrations include 1WorldSync, Adobe, Amla Commerce, Apptus, Aprimo, Blosm, Boarding, Channable, Cloudcraze, DataFeedWatch, Floxbox, SDL, Semantix, ShopLigiQ, Shoppa, Snap36, and Videoly. InRiver can also connect to any source data system using its REST API.
PIMworks is a product information management software that helps brands, retailers, and online sellers enrich, syndicate, and centrally maintain all their product information. Their AI and machine learning (ML) capabilities enable you to automatically extract the best product content from the market and syndicate them across channels.
Why I picked PIMworks: It lets you manage product data and all your vendor information from a centralized repository. PIMworks also helps you optimize your product catalogs and maintain all your digital assets centrally. Along with basic PIM features, PIMworks prides itself on providing the best workflow management module. All the teams involved in the creation of product catalogs can collaborate effectively by creating workflows in PIMworks. The overall product data performance can be monitored and analyzed with insights available on the dashboards.
PIMworks’ AI and ML capabilities help in the automatic enrichment of the product catalogs. Product data is sourced from the top websites and marketplaces so that users can optimize their content with the best data available. Apart from providing ecommerce SEO, PIMworks also helps in bringing the content on par with market standards and compliant with each marketplace. This enables them to rank higher among search results and brings in more sales to their business.
PIMworks Standout Features & Integrations
Key features worth noting include built-in workflow management tools. With this, you can grant distinct access roles to users, efficiently handle communication and collaboration, effortlessly track all your tasks, and even bulk assign tasks to users. This is particularly helpful if you need to coordinate between departments like management, editorial, design, and data entry. You can also automate simple tasks using predefined rules and guidelines based on each channel.
Integrations include Amazon, Shopify, Walmart, Houzz, and Magento.
Productsup is a product-to-consumer (P2C) platform and product content syndication software solution used by the likes of Yves Rocher, Esprit, and Garmin.
Why I picked Productsup: Users can import and export data to a long list of data sources, shopping platforms, and shop systems regardless of data format or size. Productsup provides a means for data aggregation, optimization, standardization, and enrichment across all channels. Productsup has sped up the process of building new feeds by providing drag-and-drop templates for popular publishers like Google, Facebook, Shopify, Amazon, and Yahoo.
Productsup’s current knowledge base is a work-in-progress so finding documentation for its extensive list of features may not be an entirely satisfying experience. Their customer service team is very receptive and attentive but users may not feel empowered to self-teach or problem-solve with the current level of native onboarding material.
Productsup Standout Features & Integrations
Key features include a suite of Productsup modules that all work in tandem with one another. You can upgrade your plan to include functionality for product onboarding, advertising management, marketplaces, performance insights, retailer relationship management, and distribution solutions. This also means you can cut out any service you aren't using and save money.
Integrations include over 2000 built-in export integrations. Users can also request a custom integration. You can connect with Google Shopping, Amazon Marketplace, Facebook Dynamic Ads, and more.
Feedonomics bills itself as a full-service product & data feed management software with intertwined PIM capabilities. The software collects, organizes, and optimizes your product data, providing data insights unique to different e-commerce marketplaces like Amazon and Google shopping. Feedonomics can also help you automate order fulfillment across channels.
Why I picked Feedonomics: Unlike some of the more enterprise-oriented PIM solutions, Feedonomics is incredibly intuitive to use with clearly flagged red and green text markets to direct what data needs to be entered or transformed. Feedonomics partners directly with Google, Amazon, Facebook, and Walmart and can leverage these relationships for any ecomm remarketing efforts.
Feedonomics offers a ton of data fields and columns—which is great, unless you aren’t using them, then it just adds clutter. The ability to remove templated fields would go a long way to helping users feel more organized and in control of their data. Additionally, the admin interface can be a bit overwhelming to start; leave some extra training/exploration time as you onboard.
Feedonomics Standout Features & Integrations
Key features include product ad optimization across top channels like Google Shopping and Microsoft Shopping. Feedonomics for Advertising offers a comprehensive managed solution designed to simplify the process of feed optimization, product listing, and data synchronization across numerous paid search, social media, and affiliate channels. It's like product information management but advertising campaign specific.
Integrations include Shopify, Magneto, BigCommerce, WooCommerce, Volusion, Netsuite, Salesforce Commerce Cloud, Google Shopping, Facebook Shops, Amazon, eBay, and Walmart. Feedonomics Marketplace Matrix can help you connect eCommerce destinations to one another, like Magneto to Amazon, for example.
Best for selling services as products
- Agility Multichannel
Best for print catalog production
- Acquia DAM (Widen)
Best for centralized digital asset management
- SPS Commerce
Best for drop ship connections
- Zoho Creator
Best for customer conversation automation
Best for Instagram and Facebook shops
Best digital flipbook maker
- Bluestone PIM
Best API-first, cloud-native platform
Best flexible catalog management software
Best for manufacturers
Best for Adobe InDesign users
Best for change requests and approvals
- TIBCO Data Virtualization
Best for change requests and approvals
- IBM Product Master
Best PIM software for enterprises
Best for apparel companies
- Agena 3000
Best trade promotion management
- B2B Wave
Best workflow app integration possibilities
- Stibo Systems
Best business rules engine for quality management
Best for ecommerce agencies
Best for catalog and publishing automation
Other Types of Ecommerce Software
Were you able to find the best PIM software for your needs using this list? If so, here are additional ecommerce software selections that might come in handy:
- Ecommerce Website Builder
- Ecommerce Content Marketing
- Warehouse Management Software
- Inventory Management Software
- Ecommerce Shipping Companies
- Payment Processing Software
- Ecommerce CRM (ECRM Tools)
- Catalog Management Software
How I Selected the Best PIM Software
I evaluated and compared the most popular PIM software on the market, both for its reviews and user interface. Then I weighed factors that make software a good option for you as a user, such as the ones that follow.
Each PIM software will have its own particular flavor. However, in order to be included on this list each software must cover the following basic functionality:
- Collect, store, and track product information data such as pricing, images, descriptions, technical details, and variations (multimedia a plus)
- Ability to integrate directly with popular ecommerce store/website platforms, such as Shopify, WooCommerce, and BigCommerce
Here are the key features I look for in any good PIM software solution:
- Centralized product information management: PIM software provides a single source of truth for product information, enabling businesses to manage and update product data from a centralized location.
- Data enrichment and cleansing: PIM software helps businesses ensure that product information is accurate, complete, and up-to-date by providing tools for data cleansing, enrichment, and normalization.
- Channel-specific product data management: PIM software enables businesses to tailor product information to specific channels and touchpoints, such as e-commerce sites, marketplaces, and social media platforms.
- Workflow and collaboration tools: PIM software provides tools for managing workflows and collaborating with stakeholders, ensuring that product information is reviewed, approved, and updated in a timely and efficient manner.
- Digital asset management: PIM software can include digital asset management (DAM) capabilities, enabling businesses to manage and organize product images, videos, and other digital assets in a centralized location.
- Product taxonomy and categorization: PIM software provides tools for creating and managing product taxonomies and categorization schemes, ensuring that product information is organized and consistent across channels and touchpoints.
- Localization and translation management: PIM software provides tools for managing product information in multiple languages and supporting localization and translation workflows, ensuring that product information is accurate and culturally relevant for global markets.
Is the PIM tool an all-in-one solution across departments: marketers, sales channels, data governance? I see if the tool offers easy and actionable feedback on data quality for product content management. Additionally, I look at the standout features and analyze if they succeed in decreasing product time-to-market.
There are two touchpoints of integration that need to be considered for PIM software: Does the software connect with a large variety of storefront platforms, like Google, Amazon, eBay, and Shopify? Secondly, does the PIM tool offer connection with workspace and social app ecosystems like Asana, Slack, and email integration?
The three main categories of integrations I look at are custom integrations using an API, third-party software that helps you connect to other apps, and pre-built integrations that you can set up in minutes.
Value for Price
Is the price affordable, flexible, and transparent? Is the pricing scheme accommodating to both large and small companies alike? Whatever the case is, I bring all the relevant information regarding plans, tiers, free versions, free trials, and pricing details. This includes SaaS and single license pay schemes.
Why use PIM software?
Using PIM software has lots of advantages, like:
- Transparency of data and information accuracy
- Increase quality of product data
- Maintain data standards across all product information
- Streamline onboarding of new products
- Improve customer experience with standardized data
- Easier integration with other systems such as your existing CRMs, warehouse management systems, marketing software, and others.
Is PIM the same as product catalog management software?
Not quite. PIM is often internal-only data whereby a controlled set of information points are available for customer perusal. On the other hand, catalog data management usually involves the consolidation of ALL data into a single point of reference for both the merchant and the customer. These two types of systems may share some of the same features, like the storage of product images and metadata descriptions.
How much does PIM software usually cost?
While certain entry-level PIM software is free to use, most of the time a good product management system comes with a cost. Companies can expect to pay anywhere from $199/month all the way up to 1000+/month. Your price will often depend on the number of SKUs, number of users, number of distribution channels, etc., that your company needs.
Which are the types of product information compiled in PIM?
The types of product information typically compiled in PIM software may include:
- Technical data: size/measurements, color choices, ingredients, etc.
- Usage data: How, when, where to use it, etc.
- Emotional data: product stories, metadata descriptions, etc.
- Media files: images, text files, vidoes, etc.
- Digital catalog platform data: Number of products, variations of products, seasonal listings, etc.
What features do I look for when evaluating PIM software?
- Catalog management integration: Does the tool offer some sort of catalog management tool or does it integrate with popular catalog management systems?
- Data Import: Does the data management solution make it easy to import data from external sources with minimal manual intervention? Does it speak to common platforms and file types for easy data importing?
- Editing Ease: Does the software accommodate bulk editing capabilities, version restoration, and other tools to make product data management a breeze?
- Category Management: Is creating and assigning product categories easy to do? Are there pre-built categories for quick uploads? Can categories be changed, searched, and sorted?
The PIM software market is an $11.4 billion industry, and it continues to grow. Brands now need to contend with organizing large amounts of product data and feeding accurate information out to a variety of online shopping portals.
Learn about the importance of enactment plans and 6 PIM best practices to deepen your knowledge on this topic. I also suggest you look at 17 product attributes you can use in your product descriptions to motivate purchases.
Interested in all things sustainable? Check this out: The Sustainable Ecommerce Handbook