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10 Best Product Information Management (PIM) Software In 2023

The Best PIM Software List

Here’s a shortlist of the best PIM software. Find more details below:

  1. 1. Plytix — Best PIM for small and medium businesses
  2. 2. PIMworks — Best PIM software for multichannel syndication
  3. 3. OneTimePIM — Best PIM with ecommerce connectors
  4. 4. Akeneo PIM — Best PIM with built-in task management
  5. 5. Syndigo — Best for ecommerce analytics
  6. 6. Pimcore — Best free open source PIM software
  7. 7. inRiver — Best reseller self-service portal
  8. 8. Productsup — Best drag-and-drop publisher templates
  9. 9. Agility Multichannel — Best for print catalog production
  10. 10. Feedonomics — Best remarketing toolkit

In a bricks-and-mortar store, the organization of products includes shelf facing and POS stands. In an ecommerce store, the organization of products involves managing the digital content. The best PIM software for product information management can help you organize this content from a centralized cloud-based platform.

This article will help you quickly compare and evaluate the best PIM software and other master data management (MDM) solutions. I have also added an FAQ section at the end to answer questions about this topic.

What Is PIM Software?

PIM software is a tool or set of tools that helps ecommerce retailers produce and manage the product content needed across various digital channels. PIM software is a specific type of information management system used to track the details and data for commerce products. It is a one-stop shop for product information like: technical data, usage specifications, product stories, media files, and cataloging details.

Overviews Of The 10 Best PIM Software

Here’s a brief description of each PIM tool that is featured on this list.

1

Plytix

Best PIM for small and medium businesses

Plytix is a cloud-based product information management (PIM) system designed for businesses engaged in omnichannel marketing.

Why I picked Plytix: This software offers both product information management and digital asset management (DAM) functionality. Ecommerce businesses can create a centralized repository for product information and digital assets in the platform, allowing users to to enrich their product data with media files like videos and images, as well as pricing information, product specs, and additional descriptions. Multiple pricing tiers are available, making it a good option for small and medium-sized businesses.

One of the software’s main functions is to automate data processes and the creation of product feeds that automatically populate with product data, formatted according to the requirements of different channels. With these feeds, users can publish product information across multiple sales channels, which include social media platforms, marketplaces, and ecommerce websites.

Plytix Standout Features & Integrations

Key features include computed attributes for editing product information with formulas, meaning it can popular more data with less input. This can be a huge time saver for small teams who want to duplicate certain information changes across a variety of listings at once. It also offers product completion tracking, which is a system workflow that manages new products as they move through different content creation channels in preparation for launch. It will flag those that are missing information or lagging behind in the development process. 

Integrations natively include Shopify, with additional integrations configured using the software's open API.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7 236

Freemium plan available + free trial

From $450/month

2

PIMworks

Best PIM software for multichannel syndication

PIMworks is a product information management software that helps brands, retailers, and online sellers enrich, syndicate, and centrally maintain all their product information. Their AI and machine learning (ML) capabilities enable you to automatically extract the best product content from the market and syndicate them across channels.

Why I picked PIMworks: It lets you manage product data and all your vendor information from a centralized repository. PIMworks also helps you optimize your product catalogs and maintain all your digital assets centrally. Along with basic PIM features, PIMworks prides itself on providing the best workflow management module. All the teams involved in the creation of product catalogs can collaborate effectively by creating workflows in PIMworks. The overall product data performance can be monitored and analyzed with insights available on the dashboards.

PIMworks’ AI and ML capabilities help in the automatic enrichment of the product catalogs. Product data is sourced from the top websites and marketplaces so that users can optimize their content with the best data available. Apart from providing ecommerce SEO, PIMworks also helps in bringing the content on par with market standards and compliant with each marketplace. This enables them to rank higher among search results and brings in more sales to their business.

PIMworks Standout Features & Integrations

Key features worth noting include built-in workflow management tools. With this, you can grant distinct access roles to users, efficiently handle communication and collaboration, effortlessly track all your tasks, and even bulk assign tasks to users. This is particularly helpful if you need to coordinate between departments like management, editorial, design, and data entry. You can also automate simple tasks using predefined rules and guidelines based on each channel.

Integrations include Amazon, Shopify, Walmart, Houzz, and Magento.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6 22

14-day free trial

Pricing upon request

3

OneTimePIM

Best PIM with ecommerce connectors

OneTimePIM is a SaaS PIM solution with a fully integrated digital asset management system and an automatic datasheets feature. It allows companies to aggregate all their product data into a single platform.

Why I picked OneTimePIM: It differs from other PIM companies as they offer onboarding services at no additional cost. This means that they will devote as much time as necessary to help your business set up the PIM, clean and import the data, and set up any integrations.

OneTimePIM comes with custom-built e-commerce connectors that operate directly from within the PIM, giving you full transparency and reporting on the product data you send to your website. Simply map the PIM attributes to the e-commerce store and click run, or schedule it, to update your website instantly. These are genuine purpose-built connectors and are the best in the PIM industry. OneTimePIM can also integrate with other systems like your ERP.

OneTimePIM Standout Features & Integrations

Key features worth noting include their custom datasheet creation tool. This tool is designed to help you update product information and then quickly transform it into a pamphlet or catalog with a drag-and-drop interface that makes design easy. Datasheets also update dynamically, adding and subtracting information in real-time according to your product information spreadsheets. OneTimePIM offers multiple templates and customization options for datasheet creation. 

Integrations include Shopify, Magento, WooCommerce, and ERP systems.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3 2

Free trial available

From $1,050/month (900 GBP)

4

Akeneo PIM

Best PIM with built-in task management

Akeneo is an omnichannel commerce solution that caters to collaborative product teams who want to divide and conquer data entry with consistency and quality.

Why I picked Akeneo: It is PIM software-meets-project management, incorporating both data quantity and quality measurements as well as collaboration and teamwork assistance. The UI is sleek and intuitive, making it easy for users to bounce between product information, DAM, and task management. The progress tracking dashboard will quickly show you which products are WIP.

Akeneo does a lot well, but its services are limited when it comes to solutions for product substitutions, product cross-referencing, upselling, and cross-selling opportunities. Additionally, the product variant modeling is the only part of the UI that stands out as not being very user-friendly, requiring complicated importing and exporting of base product templates.

Akeneo Standout Features & Integrations

Key features include a multi-user approach to PIM, including advanced permissions and a Teamwork Assistant that empowers you to securely oversee user management through precise definitions of roles, tasks, and access levels for each individual. This way, even expansive teams can focus within a secure and customizable workspace tailored to their specific needs, ensuring they can concentrate solely on the essential products for their role.

Integrations include 100+ popular platforms like Adobe Magento, Salesforce Commerce Cloud, Google Shopping, Spryker, PrestaShop, OroCommerce, ShopifyPlus, and more. Akeneo also integrates with your tool stack using rich REST and Events APIs.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5 152

Free version abailable + 14-day free trial

From $25,000/year

5

Syndigo

Best for ecommerce analytics

Syndigo is a content experience hub (CXH) that unites manufacturers, suppliers, distributors, and retailer recipients to optimize PIM solutions.

Why I picked Syndigo: It boasts over 250K available product attributes for hyper-detailed product differentiation. Additionally, the tool is designed to parse said data and offer optimization feedback and product status alerts.

The software is also designed to monitor all product content to provide improvement alerts, actionable customer insights, business-critical product KPIs, and vendor health scores for incorrect or missing product information.

Syndigo has a pay-per-SKU service subscription model, meaning that companies with larger product databases may be eventually priced out. Bulk editing product information can also be tricky, as larger volumes of data may prevent the page from auto-generating records. A workaround for this is to download an Excel file, make batch changes, and then re-upload.

Syndigo Standout Features & Integrations

Features include master data management, analytics, internal data governance, effective content delivery, plus performance feedback and optimization

Integrations include storefronts for 1,500+ retailers globally including Walmart, Costco, FreshDirect, Amazon, and Instacart.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4 66

Free Demo

Pricing available upon request

6

Pimcore

Best free open source PIM software

Pimcore is a data and experience management platform for any digital data and customer experience. Its Product Information Management product is available in cloud, enterprise, and community editions.

Why I picked Pimcore: The community edition of Pimcore is open source and entirely free to use forever. A free plan will net you an open source GPLv3 software license with publicly accessible source code. For IP protection (private source code), you can upgrade to either the enterprise or unlimited plan. The free Pimcore plan comes with PIM/MDM/CDP/DAM; DXP/CMS/commerce; and unlimited entities, data, and users.

Pimcore’s current DAM asset portal extension is not compatible with mobile devices so you won’t find reliable compatibility with iOS or Android smartphones. Highly collaborative teams will also find that there is no way to track who is making edits to product data in real-time, which may result in accidentally overriding simultaneous changes.

Pimcore Standout Features & Integrations

Key features include an enterprise-grade translation system so you can quickly produce product content in ## different languages. While their system has a limited number of available languages by default, developers can build their own translation engines by adding a Symfony translation file for the desired language into the default path for the Symfony translator. If that was IT jibberish to you, we're in the same boat. But what that boils down to is with a bit of IT help, you can customize the translation system to suit your unique localization needs.

Integrations include 1600 pre-integrated marketing, shopping, retail, and business channels as well as simple Microsoft Excel connectivity through the import and export of CSV and XLSX spreadsheets. They provide a standard API, a full-featured REST Webservice API, and a Data Hub GraphQL API for additional two-way connection opportunities.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4 44

3-months reduced cost trial

Pricing upon request

7

inRiver

Best reseller self-service portal

InRiver is a digital-first PIM solution that’s designed to drive revenue and collects everything marketing text, images, videos, specifications, 3-D drawings, instruction manuals, and more with support in all 258 ISO languages.

Why I picked InRiver: You can leverage smart image recognition technology to help auto-populate attributes like colors, descriptions, and tagging.

InRiver offers a robust self-service portal for resellers where you can control what data these unique users have access to for searching and downloading. InRiver actually supports multiple means of collaboration, including built-in Gantt chart functionality for campaign timelines.

A downside of InRiver is that it lacks digital asset management (DAM) organizational functions. It does have the capacity to handle your assets through integration, but it requires investing that extra time (and money) to do it.

InRiver Standout Features & Integrations

Key features include their digital shelf analytics (DSA) solutions. They offer two: Channel Insights and Evaluate. Together, these are designed to monitor how your selected SKUs are performing against those of your competitors. They can also evaluate your syndication strategy and assess the viability of new ecommerce channels. You can also gauge how your product stories impact product ratings, ranking, and conversions. Channel Insights offers high-level DSA capabilities but is included as a freemium add-on.

Integrations include 1WorldSync, Adobe, Amla Commerce, Apptus, Aprimo, Blosm, Boarding, Channable, Cloudcraze, DataFeedWatch, Floxbox, SDL, Semantix, ShopLigiQ, Shoppa, Snap36, and Videoly. InRiver can also connect to any source data system using its REST API.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4 96

Free demo

Pricing upon request

8

Productsup

Best drag-and-drop publisher templates

Productsup is a product-to-consumer (P2C) platform and product content syndication software solution used by the likes of Yves Rocher, Esprit, and Garmin.

Why I picked Productsup: Users can import and export data to a long list of data sources, shopping platforms, and shop systems regardless of data format or size. Productsup provides a means for data aggregation, optimization, standardization, and enrichment across all channels. Productsup has sped up the process of building new feeds by providing drag-and-drop templates for popular publishers like Google, Facebook, Shopify, Amazon, and Yahoo.

Productsup’s current knowledge base is a work-in-progress so finding documentation for its extensive list of features may not be an entirely satisfying experience. Their customer service team is very receptive and attentive but users may not feel empowered to self-teach or problem-solve with the current level of native onboarding material.

Productsup Standout Features & Integrations

Key features include a suite of Productsup modules that all work in tandem with one another. You can upgrade your plan to include functionality for product onboarding, advertising management, marketplaces, performance insights, retailer relationship management, and distribution solutions. This also means you can cut out any service you aren't using and save money. 

Integrations include over 2000 built-in export integrations. Users can also request a custom integration. You can connect with Google Shopping, Amazon Marketplace, Facebook Dynamic Ads, and more.

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4 6

Free demo

Pricing upon request

9

Agility Multichannel

Best for print catalog production

Agility PIM is a Product Information Management solution that makes it easy to support commerce across digital and traditional channels. Agility PIM turns your raw product data into PIM-generated custom publications that come in multiple languages and pricing schemes.

Why I picked Agility PIM: This solution tends to the multichannel platform support that you are accustomed to with PIM software but puts a special emphasis on print capabilities for product managers interested in catalogs, PDFs, and flipbooks. Products, images, and information are linked in the system so that you can project that data onto print projects or websites easily.

Agility PIM is better suited for mid-sized and enterprise-level companies and would most likely be overbearing for startups and smaller teams. The tool could also use a way to more easily search and organize past payments, as this function currently relies on the user digging through A/R payment inquiries rather than just displaying information by date in the Sold-To window.

Agility PIM Standout Features & Integrations

Key features include tools for creating highly searchable products on your ecommerce store. They can guide you through producing a well-designed product taxonomy so that customers can find what they are looking for reliably. This is particulary important for sellers with a larger product pool, as more products means items are harder to hunt down. Agility PIM can automate the population of product attributes based on business rules, streamlining this process. 

Integrations include Adobe, Magneto, Lingo24, Redhat, Insite, Intership, Melissa Data, IBM, Salesforce, Oracle, Pentaho, EPI, Microsoft Excel, and SAP.

Free demo

Pricing upon request

10

Feedonomics

Best remarketing toolkit

Feedonomics bills itself as a full-service product & data feed management software with intertwined PIM capabilities. The software collects, organizes, and optimizes your product data, providing data insights unique to different e-commerce marketplaces like Amazon and Google shopping. Feedonomics can also help you automate order fulfillment across channels.

Why I picked Feedonomics: Unlike some of the more enterprise-oriented PIM solutions, Feedonomics is incredibly intuitive to use with clearly flagged red and green text markets to direct what data needs to be entered or transformed. Feedonomics partners directly with Google, Amazon, Facebook, and Walmart and can leverage these relationships for any ecomm remarketing efforts.

Feedonomics offers a ton of data fields and columns—which is great, unless you aren’t using them, then it just adds clutter. The ability to remove templated fields would go a long way to helping users feel more organized and in control of their data. Additionally, the admin interface can be a bit overwhelming to start; leave some extra training/exploration time as you onboard.

Feedonomics Standout Features & Integrations

Key features include product ad optimization across top channels like Google Shopping and Microsoft Shopping. Feedonomics for Advertising offers a comprehensive managed solution designed to simplify the process of feed optimization, product listing, and data synchronization across numerous paid search, social media, and affiliate channels. It's like product information management but advertising campaign specific. 

Integrations include Shopify, Magneto, BigCommerce, WooCommerce, Volusion, Netsuite, Salesforce Commerce Cloud, Google Shopping, Facebook Shops, Amazon, eBay, and Walmart. Feedonomics Marketplace Matrix can help you connect eCommerce destinations to one another, like Magneto to Amazon, for example.

Free demo

Pricing upon request

Need expert help selecting the right Product Information Management (PIM) Software?

We’ve joined up with Crozdesk.com to give all our readers (yes, you!) access to Crozdesk’s software advisors. Just use the form below to share your needs, and they will contact you at no cost or commitment. You will then be matched and connected to a shortlist of vendors that best fit your company, and you can access exclusive software discounts!

Need expert help selecting the right Product Information Management (PIM) Software?

We’ve joined up with Crozdesk.com to give all our readers (yes, you!) access to Crozdesk’s software advisors. Just use the form below to share your needs, and they will contact you at no cost or commitment. You will then be matched and connected to a shortlist of vendors that best fit your company, and you can access exclusive software discounts!

The 10 Best PIM Software Comparison Chart

Here is a convenient table where you can compare the tools we just covered side by side. We also have more options you can consider at the end of this chart.

Tool Free Option Price
1
Plytix

Best PIM for small and medium businesses

Freemium plan available + free trial

From $450/month Visit Website
2
PIMworks

Best PIM software for multichannel syndication

14-day free trial

Pricing upon request Visit Website
3
OneTimePIM

Best PIM with ecommerce connectors

Free trial available

From $1,050/month (900 GBP) Visit Website
4
Akeneo PIM

Best PIM with built-in task management

Free version abailable + 14-day free trial

From $25,000/year Visit Website
5
Syndigo

Best for ecommerce analytics

Free Demo

Pricing available upon request Visit Website
6
Pimcore

Best free open source PIM software

3-months reduced cost trial

Pricing upon request Visit Website
7
inRiver

Best reseller self-service portal

Free demo

Pricing upon request Visit Website
8
Productsup

Best drag-and-drop publisher templates

Free demo

Pricing upon request Visit Website
9
Agility Multichannel

Best for print catalog production

Free demo

Pricing upon request Visit Website
10
Feedonomics

Best remarketing toolkit

Free demo

Pricing upon request Visit Website

Other Options

Here are a few more that didn’t make the top list. If you need additional suggestions for handy PIM solutions.

  1. Informatica

    Best for selling services as products

  2. 4ALLPORTAL

    Best PIM + DAM combo solution

  3. Flipsnack

    Best digital flipbook maker

  4. SPS Commerce

    Best for drop ship connections

  5. Salsify

    Best for Instagram and Facebook shops

  6. Zoho Creator

    Best for customer conversation automation

  7. Bluestone PIM

    Best API-first, cloud-native platform

  8. CatBase

    Best flexible catalog management software

  9. IBM Product Master

    Best PIM software for enterprises

  10. EasyCatalog

    Best for Adobe InDesign users

  11. Mize

    Best for manufacturers

  12. DataFeedWatch

    Best for ecommerce agencies

  13. Tibco

    Best for change requests and approvals

  14. TIBCO Data Virtualization

    Best for change requests and approvals

  15. B2B Wave

    Best workflow app integration possibilities

  16. Syndy

    Best product acquisition sourcing

  17. Stibo Systems

    Best business rules engine for quality management

  18. Agena 3000

    Best trade promotion management

  19. CatalogStudio

    Best for catalog and publishing automation

  20. NuOrder

    Best for apparel companies

Other Types of Ecommerce Software

Were you able to find the best PIM software for your needs using this list? If so, here are additional ecommerce software selections that might come in handy:

How I Selected the Best PIM Software

I evaluated and compared the most popular PIM software on the market, both for its reviews and user interface. Then I weighed factors that make software a good option for you as a user, such as the ones that follow.

Core Functionality:

Each PIM software will have its own particular flavor. However, in order to be included on this list each software must cover the following basic functionality:

  • Collect, store, and track product information data such as pricing, images, descriptions, technical details, and variations (multimedia a plus)
  •  Ability to integrate directly with popular ecommerce store/website platforms, such as Shopify, WooCommerce, and BigCommerce

Key Features:

Here are the key features I look for in any good PIM software solution:

  1. Centralized product information management: PIM software provides a single source of truth for product information, enabling businesses to manage and update product data from a centralized location.
  2. Data enrichment and cleansing: PIM software helps businesses ensure that product information is accurate, complete, and up-to-date by providing tools for data cleansing, enrichment, and normalization.
  3. Channel-specific product data management: PIM software enables businesses to tailor product information to specific channels and touchpoints, such as e-commerce sites, marketplaces, and social media platforms.
  4. Workflow and collaboration tools: PIM software provides tools for managing workflows and collaborating with stakeholders, ensuring that product information is reviewed, approved, and updated in a timely and efficient manner.
  5. Digital asset management: PIM software can include digital asset management (DAM) capabilities, enabling businesses to manage and organize product images, videos, and other digital assets in a centralized location.
  6. Product taxonomy and categorization: PIM software provides tools for creating and managing product taxonomies and categorization schemes, ensuring that product information is organized and consistent across channels and touchpoints.
  7. Localization and translation management: PIM software provides tools for managing product information in multiple languages and supporting localization and translation workflows, ensuring that product information is accurate and culturally relevant for global markets.

Usability

Is the PIM tool an all-in-one solution across departments: marketers, sales channels, data governance? I see if the tool offers easy and actionable feedback on data quality for product content management. Additionally, I look at the standout features and analyze if they succeed in decreasing product time-to-market.

Software Integrations

There are two touchpoints of integration that need to be considered for PIM software: Does the software connect with a large variety of storefront platforms, like Google, Amazon, eBay, and Shopify? Secondly, does the PIM tool offer connection with workspace and social app ecosystems like Asana, Slack, and email integration?

The three main categories of integrations I look at are custom integrations using an API, third-party software that helps you connect to other apps, and pre-built integrations that you can set up in minutes.

Value for Price

Is the price affordable, flexible, and transparent? Is the pricing scheme accommodating to both large and small companies alike? Whatever the case is, I bring all the relevant information regarding plans, tiers, free versions, free trials, and pricing details. This includes SaaS and single license pay schemes.

People Also Ask

If you are still flush with questions about PIM software, then this handy FAQ is a great place to start.

What's Next?

The PIM software market is an $11.4 billion industry, and it continues to grow. Brands now need to contend with organizing large amounts of product data and feeding accurate information out to a variety of online shopping portals.

Learn about the importance of enactment plans and 6 PIM best practices to deepen your knowledge on this topic. I also suggest you look at 17 product attributes you can use in your product descriptions to motivate purchases.

Interested in all things sustainable? Check this out: The Sustainable Ecommerce Handbook

By Francois Marchand

Francois Marchand is The Ecomm Manager's content strategist and editor. He is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School. He also hosts The Ecomm Manager Podcast, discussing ecommerce best practices, customer experience, branding, inventory management, shipping and delivery, and analytics with expert guests.

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