10 Best Product Information Management (PIM) Software In 2023

Plytix is a cloud-based product information management (PIM) system designed for businesses engaged in omnichannel marketing.

Why I picked Plytix: This software offers both product information management and digital asset management (DAM) functionality. Ecommerce businesses can create a centralized repository for product information and digital assets in the platform, allowing users to to enrich their product data with media files like videos and images, as well as pricing information, product specs, and additional descriptions. Multiple pricing tiers are available, making it a good option for small and medium-sized businesses.

One of the software’s main functions is to automate data processes and the creation of product feeds that automatically populate with product data, formatted according to the requirements of different channels. With these feeds, users can publish product information across multiple sales channels, which include social media platforms, marketplaces, and ecommerce websites.

Plytix Standout Features & Integrations

Key features include computed attributes for editing product information with formulas, meaning it can popular more data with less input. This can be a huge time saver for small teams who want to duplicate certain information changes across a variety of listings at once. It also offers product completion tracking, which is a system workflow that manages new products as they move through different content creation channels in preparation for launch. It will flag those that are missing information or lagging behind in the development process. 

Integrations natively include Shopify, with additional integrations configured using the software's open API.

PIMworks is a product information management software that helps brands, retailers, and online sellers enrich, syndicate, and centrally maintain all their product information. Their AI and machine learning (ML) capabilities enable you to automatically extract the best product content from the market and syndicate them across channels.

Why I picked PIMworks: It lets you manage product data and all your vendor information from a centralized repository. PIMworks also helps you optimize your product catalogs and maintain all your digital assets centrally. Along with basic PIM features, PIMworks prides itself on providing the best workflow management module. All the teams involved in the creation of product catalogs can collaborate effectively by creating workflows in PIMworks. The overall product data performance can be monitored and analyzed with insights available on the dashboards.

PIMworks’ AI and ML capabilities help in the automatic enrichment of the product catalogs. Product data is sourced from the top websites and marketplaces so that users can optimize their content with the best data available. Apart from providing ecommerce SEO, PIMworks also helps in bringing the content on par with market standards and compliant with each marketplace. This enables them to rank higher among search results and brings in more sales to their business.

PIMworks Standout Features & Integrations

Key features worth noting include built-in workflow management tools. With this, you can grant distinct access roles to users, efficiently handle communication and collaboration, effortlessly track all your tasks, and even bulk assign tasks to users. This is particularly helpful if you need to coordinate between departments like management, editorial, design, and data entry. You can also automate simple tasks using predefined rules and guidelines based on each channel.

Integrations include Amazon, Shopify, Walmart, Houzz, and Magento.

OneTimePIM is a SaaS PIM solution with a fully integrated digital asset management system and an automatic datasheets feature. It allows companies to aggregate all their product data into a single platform.

Why I picked OneTimePIM: It differs from other PIM companies as they offer onboarding services at no additional cost. This means that they will devote as much time as necessary to help your business set up the PIM, clean and import the data, and set up any integrations.

OneTimePIM comes with custom-built e-commerce connectors that operate directly from within the PIM, giving you full transparency and reporting on the product data you send to your website. Simply map the PIM attributes to the e-commerce store and click run, or schedule it, to update your website instantly. These are genuine purpose-built connectors and are the best in the PIM industry. OneTimePIM can also integrate with other systems like your ERP.

OneTimePIM Standout Features & Integrations

Key features worth noting include their custom datasheet creation tool. This tool is designed to help you update product information and then quickly transform it into a pamphlet or catalog with a drag-and-drop interface that makes design easy. Datasheets also update dynamically, adding and subtracting information in real-time according to your product information spreadsheets. OneTimePIM offers multiple templates and customization options for datasheet creation. 

Integrations include Shopify, Magento, WooCommerce, and ERP systems.

Akeneo is an omnichannel commerce solution that caters to collaborative product teams who want to divide and conquer data entry with consistency and quality.

Why I picked Akeneo: It is PIM software-meets-project management, incorporating both data quantity and quality measurements as well as collaboration and teamwork assistance. The UI is sleek and intuitive, making it easy for users to bounce between product information, DAM, and task management. The progress tracking dashboard will quickly show you which products are WIP.

Akeneo does a lot well, but its services are limited when it comes to solutions for product substitutions, product cross-referencing, upselling, and cross-selling opportunities. Additionally, the product variant modeling is the only part of the UI that stands out as not being very user-friendly, requiring complicated importing and exporting of base product templates.

Akeneo Standout Features & Integrations

Key features include a multi-user approach to PIM, including advanced permissions and a Teamwork Assistant that empowers you to securely oversee user management through precise definitions of roles, tasks, and access levels for each individual. This way, even expansive teams can focus within a secure and customizable workspace tailored to their specific needs, ensuring they can concentrate solely on the essential products for their role.

Integrations include 100+ popular platforms like Adobe Magento, Salesforce Commerce Cloud, Google Shopping, Spryker, PrestaShop, OroCommerce, ShopifyPlus, and more. Akeneo also integrates with your tool stack using rich REST and Events APIs.

Syndigo is a content experience hub (CXH) that unites manufacturers, suppliers, distributors, and retailer recipients to optimize PIM solutions.

Why I picked Syndigo: It boasts over 250K available product attributes for hyper-detailed product differentiation. Additionally, the tool is designed to parse said data and offer optimization feedback and product status alerts.

The software is also designed to monitor all product content to provide improvement alerts, actionable customer insights, business-critical product KPIs, and vendor health scores for incorrect or missing product information.

Syndigo has a pay-per-SKU service subscription model, meaning that companies with larger product databases may be eventually priced out. Bulk editing product information can also be tricky, as larger volumes of data may prevent the page from auto-generating records. A workaround for this is to download an Excel file, make batch changes, and then re-upload.

Syndigo Standout Features & Integrations

Features include master data management, analytics, internal data governance, effective content delivery, plus performance feedback and optimization

Integrations include storefronts for 1,500+ retailers globally including Walmart, Costco, FreshDirect, Amazon, and Instacart.

Pimcore is a data and experience management platform for any digital data and customer experience. Its Product Information Management product is available in cloud, enterprise, and community editions.

Why I picked Pimcore: The community edition of Pimcore is open source and entirely free to use forever. A free plan will net you an open source GPLv3 software license with publicly accessible source code. For IP protection (private source code), you can upgrade to either the enterprise or unlimited plan. The free Pimcore plan comes with PIM/MDM/CDP/DAM; DXP/CMS/commerce; and unlimited entities, data, and users.

Pimcore’s current DAM asset portal extension is not compatible with mobile devices so you won’t find reliable compatibility with iOS or Android smartphones. Highly collaborative teams will also find that there is no way to track who is making edits to product data in real-time, which may result in accidentally overriding simultaneous changes.

Pimcore Standout Features & Integrations

Key features include an enterprise-grade translation system so you can quickly produce product content in ## different languages. While their system has a limited number of available languages by default, developers can build their own translation engines by adding a Symfony translation file for the desired language into the default path for the Symfony translator. If that was IT jibberish to you, we're in the same boat. But what that boils down to is with a bit of IT help, you can customize the translation system to suit your unique localization needs.

Integrations include 1600 pre-integrated marketing, shopping, retail, and business channels as well as simple Microsoft Excel connectivity through the import and export of CSV and XLSX spreadsheets. They provide a standard API, a full-featured REST Webservice API, and a Data Hub GraphQL API for additional two-way connection opportunities.

InRiver is a digital-first PIM solution that’s designed to drive revenue and collects everything marketing text, images, videos, specifications, 3-D drawings, instruction manuals, and more with support in all 258 ISO languages.

Why I picked InRiver: You can leverage smart image recognition technology to help auto-populate attributes like colors, descriptions, and tagging.

InRiver offers a robust self-service portal for resellers where you can control what data these unique users have access to for searching and downloading. InRiver actually supports multiple means of collaboration, including built-in Gantt chart functionality for campaign timelines.

A downside of InRiver is that it lacks digital asset management (DAM) organizational functions. It does have the capacity to handle your assets through integration, but it requires investing that extra time (and money) to do it.

InRiver Standout Features & Integrations

Key features include their digital shelf analytics (DSA) solutions. They offer two: Channel Insights and Evaluate. Together, these are designed to monitor how your selected SKUs are performing against those of your competitors. They can also evaluate your syndication strategy and assess the viability of new ecommerce channels. You can also gauge how your product stories impact product ratings, ranking, and conversions. Channel Insights offers high-level DSA capabilities but is included as a freemium add-on.

Integrations include 1WorldSync, Adobe, Amla Commerce, Apptus, Aprimo, Blosm, Boarding, Channable, Cloudcraze, DataFeedWatch, Floxbox, SDL, Semantix, ShopLigiQ, Shoppa, Snap36, and Videoly. InRiver can also connect to any source data system using its REST API.

Productsup is a product-to-consumer (P2C) platform and product content syndication software solution used by the likes of Yves Rocher, Esprit, and Garmin.

Why I picked Productsup: Users can import and export data to a long list of data sources, shopping platforms, and shop systems regardless of data format or size. Productsup provides a means for data aggregation, optimization, standardization, and enrichment across all channels. Productsup has sped up the process of building new feeds by providing drag-and-drop templates for popular publishers like Google, Facebook, Shopify, Amazon, and Yahoo.

Productsup’s current knowledge base is a work-in-progress so finding documentation for its extensive list of features may not be an entirely satisfying experience. Their customer service team is very receptive and attentive but users may not feel empowered to self-teach or problem-solve with the current level of native onboarding material.

Productsup Standout Features & Integrations

Key features include a suite of Productsup modules that all work in tandem with one another. You can upgrade your plan to include functionality for product onboarding, advertising management, marketplaces, performance insights, retailer relationship management, and distribution solutions. This also means you can cut out any service you aren't using and save money. 

Integrations include over 2000 built-in export integrations. Users can also request a custom integration. You can connect with Google Shopping, Amazon Marketplace, Facebook Dynamic Ads, and more.

Agility PIM is a Product Information Management solution that makes it easy to support commerce across digital and traditional channels. Agility PIM turns your raw product data into PIM-generated custom publications that come in multiple languages and pricing schemes.

Why I picked Agility PIM: This solution tends to the multichannel platform support that you are accustomed to with PIM software but puts a special emphasis on print capabilities for product managers interested in catalogs, PDFs, and flipbooks. Products, images, and information are linked in the system so that you can project that data onto print projects or websites easily.

Agility PIM is better suited for mid-sized and enterprise-level companies and would most likely be overbearing for startups and smaller teams. The tool could also use a way to more easily search and organize past payments, as this function currently relies on the user digging through A/R payment inquiries rather than just displaying information by date in the Sold-To window.

Agility PIM Standout Features & Integrations

Key features include tools for creating highly searchable products on your ecommerce store. They can guide you through producing a well-designed product taxonomy so that customers can find what they are looking for reliably. This is particulary important for sellers with a larger product pool, as more products means items are harder to hunt down. Agility PIM can automate the population of product attributes based on business rules, streamlining this process. 

Integrations include Adobe, Magneto, Lingo24, Redhat, Insite, Intership, Melissa Data, IBM, Salesforce, Oracle, Pentaho, EPI, Microsoft Excel, and SAP.

Feedonomics bills itself as a full-service product & data feed management software with intertwined PIM capabilities. The software collects, organizes, and optimizes your product data, providing data insights unique to different e-commerce marketplaces like Amazon and Google shopping. Feedonomics can also help you automate order fulfillment across channels.

Why I picked Feedonomics: Unlike some of the more enterprise-oriented PIM solutions, Feedonomics is incredibly intuitive to use with clearly flagged red and green text markets to direct what data needs to be entered or transformed. Feedonomics partners directly with Google, Amazon, Facebook, and Walmart and can leverage these relationships for any ecomm remarketing efforts.

Feedonomics offers a ton of data fields and columns—which is great, unless you aren’t using them, then it just adds clutter. The ability to remove templated fields would go a long way to helping users feel more organized and in control of their data. Additionally, the admin interface can be a bit overwhelming to start; leave some extra training/exploration time as you onboard.

Feedonomics Standout Features & Integrations

Key features include product ad optimization across top channels like Google Shopping and Microsoft Shopping. Feedonomics for Advertising offers a comprehensive managed solution designed to simplify the process of feed optimization, product listing, and data synchronization across numerous paid search, social media, and affiliate channels. It's like product information management but advertising campaign specific. 

Integrations include Shopify, Magneto, BigCommerce, WooCommerce, Volusion, Netsuite, Salesforce Commerce Cloud, Google Shopping, Facebook Shops, Amazon, eBay, and Walmart. Feedonomics Marketplace Matrix can help you connect eCommerce destinations to one another, like Magneto to Amazon, for example.