10 Best PIM Software To Manage Product Information In 2021

This article will help you quickly compare and evaluate the best PIM software and other master data management (MDM) solutions.

PIM software is a tool or set of tools that helps retailers produce and manage product content across digital channels (not to be confused with personal information managers, another “PIM” acronym).

Sometimes PIMs are sold as standalone tools, but it’s also becoming common to see PIM as a feature in a more comprehensive PXM (product experience management) software.

The product information management market is an $11.4 billion industry and it continues to grow. If you don’t currently use any PIM tools, it’s like you will be in the near future.

So which PIM software is best? That depends on your business processes and your requirements from the tool in question. That’s why I’ve written this article to help you suss out which PIM tool will work for you.

I’ll highlight the best PIM software and explain how they can help manage all of your product information in the context of the ecommerce sales and marketing pipelines.

The Best PIM Software List

Here’s a shortlist of the best PIM software. Find more details below:

  1. Widen
  2. IBM Product Master
  3. Informatica
  4. Feedonomics
  5. Productsup
  6. Agility Multichannel
  7. Pimcore
  8. Syndigo
  9. inRiver
  10. Akeneo

PIM Software Comparison Criteria

What are we looking for when we select a product information management platform for review? Here’s a summary of my evaluation criteria:

  1. User Interface (UI): Does the software have a clean, modern aesthetic? Is the interface intuitive and informative? Can you find all of your “must-haves” (dashboards, help sections, and so on) with a minimal number of clicks?
  2. Usability: Does the software offer in-app training features? Are there plenty of tutorials and training on the company’s websites? Is the customer service desk responsive and helpful? Is there an active community forum?
  3. Features & Functionality:
    1. Catalog Management – Does the tool offer some sort of catalog management tool or does it integrate with popular catalog management systems?
    2. Data Governance – Does the tool make it easy to import data from external sources? ? Can you configure how data is collected so you have visibility into the data quality, volume, and type?
    3. Editing Tools – Does the software accommodate bulk editing for easy syndication, version restoration, and automated workflows to make editing and dispersing product descriptions and information a breeze?
    4. Category Management – Is creating and assigning product categories easy to do? Are there pre-built categories for quick uploads? Can categories be changed, searched, and sorted?
  4.  Integrations: Does the tool offer any first-party extensions or apps to improve capabilities? Does the tool connect with commonly used third-party apps like ERPs, sales channels and ecommerce platforms like Amazon, WooCommerce, etc?
  5. Value for $: Is the price affordable, flexible, and transparent? Is there a free trial for new users? Is the pricing scheme accommodating to both large and small companies alike?

The Ecomm Manager is reader-supported. We may earn a commission when you click through links on our site — learn more about how we aim to stay transparent.

Overviews Of The 10 Best PIM Software

Here’s a brief description of each PIM tool that is featured on this top 10 list.

1. Widen Collective – Bring content together, send it anywhere, and automate in-between with Widen’s DAM+PIM software.

Keep track of product information like description, MSRP, and region, and attach all related assets.

The Widen Collective is a cloud-based digital asset management (DAM) and PIM solution that helps you deliver content with confidence.

One great feature of the tool is the unlimited Portals, which allow users to distribute content to any person or team. This feature lets you create a subset of assets and share it with full control and flexibility. 

The tool also includes catalog management, automatic file conversions, image recognition powered auto-tagging, and integrations to help minimize busywork. The Widen Collective also has robust search features, including quick search, predictive search, and faceted search to help users find what they need.

Widen has designed and developed their tool in accordance with web accessibility standards. The UI is modern and offers branding capabilities for some key areas like the login page and dashboard.

The Widen Collective’s robust DAM capabilities make it the choice for companies that rely on visual content, like photography, videos, and illustrations, to communicate their product’s and brand’s value.

Widen offers a range of pre-built integrations and a well documented API to help you connect where your content is created with where it needs to be distributed.

Contact Widen for pricing. They offer a free trial in a sample site as well as a personalized demo.

2. IBM Product Master – Accurate and up-to-date repository of product and service information designed for large enterprises.

Screenshot of Pim Software IBM Product Master
The IBM Product Master dashboard offers some great graphical visualizations that are easy to read at a glance.


3. Informatica – Scalable PIM solution for complex product content management in multi-channel customer experiences.

Screenshot of PIM software Informatica
Informatica can accommodate a greater level of complexity for larger systems.

4. Feedonomics – #1 full-service product feed platform to get products listed on hundreds of different search, social, and affiliate channels.

Screenshot of Feedonomics
Feedonomics displays your products along with their attributes in a searchable, visual database.

5. Productsup – Intuitive SaaS for product content integration, optimization, and distribution for top-quality product feeds.

Screenshot of PIM Software ProductSup
ProductsUp provides a database to keep your product feed consistent across ecommerce channels.

6. Agility Multichannel – Accurate and audience-specific catalogs and print collateral for global marketing with easy InDesign integration

Screenshot of PIM Software Agility Search
Agility stands out for a visually appealing UI that turns a database into an easily navigable platform.

7. Pimcore – Open source product information management software to centralize all your marketing, sales and technical product information

Screenshot of Pimcore
Pimcore’s open source PIM product offers flexible, web-based data modeling that helps you quickly create new product data models.

8. Syndigo – Largest single-source network for managing and syndicating complete and accurate product information

Screenshot of Syndigo Dashboard
Syndigo’s product management platform stands out for its focus on integrating all product management systems into one, with useful high-level views.

9. inRiver – Scalable single source of product data, easily managed and accessible to all stakeholders both internal and external

Screenshot of inRiver Demo
InRiver’s PIM software is comprised of four core applications: Supply, Enrich, Plan/Release, and Publish, outlined in the visual overview above.

10. Akeneo – Leader in open source product experience management with a robust set of enterprise-level features modern customers want

Screenshot of Akeneo Asset Manager Families
Akeneo gives your teams an asset database where you can collect, clean, enrich, classify, and translate product data.

Other Product Information Management Software Options

Here’s a few more that didn’t make the top list. If you need additional suggestions for handy Enterprise PIM (Product Information Management), check these out.

  1. CatalogStudio – Versatile web-based product information management solution to manage rich product marketing content in one central location.
  2. Tibco – Single solution to govern, manage, and consume all shared data assets and information across any ecommerce enterprise.
  3. Mize – Deliver rich product content including product specifications, accessories, digital assets, and more in any language and on any device.
  4. Zoho Creator – Centralize your product information, pricing pages, and customer database, and deliver compelling content.
  5. Syndy  – Product content sourcing platform to empower retailers to build a robust, in-house eCommerce product content acquisition ecosystem.
  6. Plytix  – All-in-one product information management platform with a freemium version of the software that is perfect for new or small businesses.
  7. Salsify  – Innovative catalog software to provide your sales teams, retailers, and other distributor partners with the most up-to-date product data.
  8. SPS Commerce  – All-in-one item content management solution to meet all of your partners’ required formats with over 100 integration options.
  9. Catbase  – Feature-rich and flexible catalog management software using data from a database, spreadsheet, text file (such as CSV), or entered manually.
  10. EasyCatalog  – PIM software used by a number of high-profile clothing retailers designed to move information from a database to InDesign quickly.
  11. Flipsnack  – Digital flipbook maker for “magazines” containing product information and catalog data with graphic design tools built into the platform.
  12. B2B Wave – Cloud-based B2B ecommerce PIM solution for wholesale distributors, manufacturers, and dropshipping suppliers.
  13. NuOrder  – B2B and wholesale ecommerce solution for buyers and brands with a 2-way product ordering system.
  14. A3 PIM Industry  – Data management solution for industrials and omnichannel distribution with a cloud-based PIM system.
  15. Bluestone PIM  – Collaborative product information management solution designed to gather product data from different sources and keep the information accurate.

What is PIM Software?

PIM software is a specific type of information management system used to track the details and data for commerce products. It is sometimes offered as a standalone product, but it’s commonly part of a bigger suite of tools comprising a product lifecycle management system or retail operations platform.

PIM software is a one-stop-shop for product information like technical data, usage specifications, product stories, media files, and cataloging details.

The types of product information typically compiled in PIM software:
  • Technical data: size/measurements, color choices, ingredients, etc.
  • Usage data: How, when, where to use it, etc.
  • Emotional data: product stories, metadata descriptions, etc.
  • Media files: images, text files, videos, etc.
  • Digital catalog platform data: Number of products, variations of products, seasonal listings, etc.

What Are The Benefits Of PIM software?

Using PIM software has lots of advantages, like:

  • Transparency of data and information accuracy
  • Increase the quality of product data
  • Unify information from product data sources
  • Maintain data standards across all product information from a single source of truth
  • Reduce time-to-market for new products
  • Improve customer experience with standardized data
  • Easier integration with other systems such as your existing CRMs, warehouse management systems, marketing software, and others.

How Much Does PIM Software Cost?

While certain entry-level PIM software is free to use, most of the time a good product data management system comes with a cost.

Companies can expect to pay anywhere from $199/month all the way up to 1000+/month. Your price will often depend on the number of SKUs, number of users, number of distribution channels, etc., that your company needs.

Weigh In: What’s The Best Product Information Management Software?

Have you tried out any PIM software listed above? Do you have any product information solutions that you would add to this list? Let us know in the comments.

To keep up to date with all the latest tools, insights, and expert advice from industry leaders, subscribe to The Ecomm Manager Newsletter.

Need expert help finding the right Product Information Management Software?

We’ve partnered with the software comparison portal Crozdesk.com to help you find the right solution. Crozdesk’s Product Information Management Software advisors can give you independent advice and shortlist software products that best fit your specific needs. Our partnership gives you free access to their tailored software selection advice and community negotiated discounts, taking the hassle out of the research process.

It takes just a minute to submit your requirements and they will give you a call at no cost or commitment. You’ll get custom product shortlists covering the top solutions that best fit your specific needs from their team of software experts (via phone or email) and they can even connect you to your choice of the selected vendors. To get started, please submit the form below:

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.

Read More
SEO Reporting Dashboard Featured Image
10 Best SEO Reporting Tools For Agencies In 2021