10 Best PIM Software To Manage Product Information In 2020

This article will help you quickly compare and evaluate the best PIM software and other master data management (MDM) solutions.

PIM software is a tool or set of tools that help retailers, including ecommerce retailers, produce and manage the product content needed across various digital channels (not to be confused with personal information managers, another “PIM” acronym). For example, you may need a single source for product meta descriptions or you may need a catalog maker.

The types of product information typically compiled in PIM software may include:
  • Technical data: size/measurements, color choices, ingredients, etc.
  • Usage data: How, when, where to use it, etc.
  • Emotional data: product stories, metadata descriptions, etc.
  • Media files: images, text files, videos, etc.
  • Digital catalog platform data: Number of products, variations of products, seasonal listings, etc.

You might be wondering: Which PIM software is best? It will depend on your specific use case and what exactly you need out of the tool in question. That’s why I’ve written this article to help you suss out which PIM tool may serve your needs the best.

In this post, I’ll highlight a few of the best PIM software and explain how they can help manage all of your product information in the context of the ecommerce sales and marketing pipelines. I will also provide a quick evaluation of some of the highest performing PIM software on the market today.

Quickly Compare & Evaluate The 10 Best Tools for Enterprise PIM

The product information management market is an $11.4 billion industry and it continues to grow. If you don’t currently use any PIM tools, you most likely will have to reassess that thinking as it becomes the ecommerce industry standard.

The Best PIM Software List

Here’s a shortlist of the best PIM tools:

  1. IBM Product Master
  2. Informatica
  3. Feedonomics
  4. Productsup
  5. Agility Multichannel
  6. Pimcore
  7. Syndigo
  8. inRiver
  9. Akeneo
  10. Stibo Systems

Product Information Management Software FAQ

If you are still flush with questions about PIM software, then this handy FAQ is a great place to start.

What is PIM software?

PIM software is a specific type of information management system used to track the details and data for commerce products. It is sometimes offered as a standalone product, but it’s commonly part of a bigger suite of tools comprising a product lifecycle management system or retail operations platform.

As stated in the introduction to this article, PIM software is a one-stop-shop for product information like technical data, usage specifications, product stories, media files, and cataloging details.

Why use PIM software?

Using PIM software has lots of advantages, like:

  • Transparency of data and information accuracy
  • Increase the quality of product data
  • Maintain data standards across all product information
  • Streamline onboarding of new products
  • Improve customer experience with standardized data
  • Easier integration with other systems such as your existing CRMs, warehouse management systems, marketing software, and others.

Is PIM the same as product catalog management software?

Not quite. PIM is often internal-only data whereby a controlled set of information points are available for customer perusal. On the other hand, catalog data management usually involves the consolidation of ALL data into a single point of reference for both the merchant and the customer. These two types of systems may share some of the same features, like the storage of product images and metadata descriptions.

How much does PIM software usually cost?

While certain entry-level PIM software is free to use, most of the time a good product management system comes with a cost. Companies can expect to pay anywhere from $199/month all the way up to 1000+/month. Your price will often depend on the number of SKUs, number of users, number of distribution channels, etc., that your company needs.

PIMS Systems Comparison Criteria

What are we looking for when we select a product information management platform for review? Here’s a summary of my evaluation criteria:

    1. User Interface (UI): Does the software have a clean, modern aesthetic? Is the interface intuitive and informative? Can you find all of your “must-haves” (dashboards, help sections, and so on) with a minimal number of clicks?
    2. Usability: Does the software offer in-app training features? Are there plenty of tutorials and training on the company’s websites? Is the customer service desk responsive and helpful? Is there an active community forum?
    3. Features & Functionality:
      1. Catalog management software – Does the tool offer some sort of catalog management tool or does it integrate with popular catalog management systems?
      2. Data Import – Does the tool make it easy to import data from external sources with the minimal manual intervention? Does it speak to common platforms and file types for easy data importing?
      3. Editing Ease – Does the software accommodate bulk editing capabilities, version restoration, and other tools to make editing internal product information a breeze?
      4. Category Management – Is creating and assigning product categories easy to do? Are there pre-built categories for quick uploads? Can categories be changed, searched, and sorted?
    4.  Integrations: Does the tool offer any first-party extensions or apps to improve capabilities? Does the tool connect with commonly used third-party apps, like Microsoft and Google tools?
    5. Value for $: Is the price affordable, flexible, and transparent? Is there a free trial for new users? Is the pricing scheme accommodating to both large and small companies alike?

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Overviews Of The 10 Best PIM Software

Here’s a brief description of each PIM tool that is featured on this top 10 list.

1. IBM Product Master – Accurate and up-to-date repository of product and service information designed for large enterprises.

Screenshot of Pim Software IBM Product Master
The IBM Product Master dashboard offers some great graphical visualizations that are easy to read at a glance.

2. Informatica – Scalable, flexible PIM solution to manage complex product content for multi-channel customer experiences.

Screenshot of PIM software Informatica
Informatica can accommodate a greater level of complexity for larger systems.

3. Feedonomics – #1 full service product feed platform to get products listed on hundreds of different search, social, and affiliate channels.

Screenshot of Feedonomics
Feedonomics displays your products along with their attributes in a searchable, visual database.

4. Productsup – Intuitive SaaS for product content integration, optimization, and distribution for top-quality product feeds.

Screenshot of PIM Software ProductSup
ProductsUp provides a database to keep your product feed consistent across ecommerce channels.

5. Agility Multichannel – Accurate and audience-specific catalogs and print collateral for global marketing with easy InDesign integration.

Screenshot of PIM Software Agility Search
Agility stands out for a visually appealing UI that turns a database into an easily navigable platform.

6. Pimcore – Open source product information management software to centralize all your marketing, sales and technical product information

Screenshot of Pimcore
Pimcore’s PIM product offers flexible, web-based data modeling that helps you quickly create new product data models.

7. Syndigo – Largest single-source network for managing and syndicating complete and accurate product information.

Screenshot of Syndigo Dashboard
Syndigo’s product management platform stands out for its focus on integrating all product management systems into one, with useful high-level views.

8. inRiver – Scalable single source of product data, easily managed and accessible to all stakeholders both internal and external.

Screenshot of inRiver Demo
InRiver’s PIM software is comprised of four core applications: Supply, Enrich, Plan/Release, and Publish, outlined in the visual overview above.

9. Akeneo – Leader in open source product experience management with a robust set of enterprise-level features modern customers want.

Screenshot of Akeneo Asset Manager Families
Akeneo gives your teams an asset database where you can collect, clean, enrich, classify, and translate product data.

10. Stibo Systems – Acquire, manage and share accurate, trustworthy product data to drive brand experience, innovation and growth.

Other Product Information Management Software Options

Here’s a few more that didn’t make the top list. If you need additional suggestions for handy Enterprise PIM (Product Information Management), check these out.

  1. CatalogStudio – Versatile web-based product information management solution to manage rich product marketing content in one central location.
  2. Tibco – Single solution to govern, manage, and consume all shared data assets and information across any ecommerce enterprise.
  3. Mize – Deliver rich product content including product specifications, accessories, digital assets, and more in any language and on any device.
  4. Zoho Creator – Centralize your product information, pricing pages, and customer database, and deliver compelling content.
  5. Syndy  – Product content sourcing platform to empower retailers to build a robust, in-house eCommerce product content acquisition ecosystem.
  6. Plytix  – All-in-one product information management platform with a freemium version of the software that is perfect for new or small businesses.
  7. Salsify  – Innovative catalog software to provide your sales teams, retailers, and other distributor partners with the most up-to-date product data.
  8. SPS Commerce  – All-in-one item content management solution to meet all of your partners’ required formats with over 100 integration options.
  9. Catbase  – Feature-rich and flexible catalog management software using data from a database, spreadsheet, text file (such as CSV), or entered manually.
  10. Widen  – Digital asset management (DAM) and enterprise PIM solutions in one seamless SaaS platform for product and ecommerce managers.
  11. EasyCatalog  – PIM software used by a number of high profile clothing retailers designed to move information from a database to InDesign quickly.
  12. Flipsnack  – Digital flipbook maker for “magazines” containing product information and catalog data with graphic design tools built into the platform.
  13. B2B Wave – Cloud-based B2B ecommerce PIM solution for wholesale distributors, manufacturers, and dropshipping suppliers.
  14. NuOrder  – B2B and wholesale ecommerce solution for buyers and brands with a 2-way product ordering system.
  15. A3 PIM Industry  – Optimizing data management for industrials and omnichannel distribution with a cloud-based PIM system.
  16. Bluestone PIM  – Collaborative product information management solution designed to gather product data from different sources and keep the information accurate.

What Do You Think About These PIM Retail Systems?

Have you tried out any PIM software listed above? Do you have any product information solutions that you would add to this list? Let us know in the comments.


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