What is an e-Commerce manager?

What is an ecommerce manager?


  • 1 x Person
  • 1 x Online company
  • Passion for the product/products
  • Business plan
  • Ability to analyse and problem solve
  • Skills in listening to the consumer
  • Knowledge of SEO
  • A good grasp of web design, graphics and how a business is run
  • Military organisation skills
  • Excellent interpersonal skills
  • Forward thinking, ability to identify the next up and coming thing or look
  • Inspiration
  • Drive


First of all, gather all the above ingredients together.  Measurements aren’t specified as each eCommerce manager is unique and their role tailored to their company’s individual needs. Below is the basic recipe of how you can bake your skills to become a success!

Begin by getting out your ability to foresee trends. You will need this to keep things fresh and exciting. Work this skill in with your design team to create something that will stand out to the client, you want to research your specific target market, learn what attracts them, what they want from a website and tailor it to your requirements so they actually click on your brand instead of scrolling to the next. Roll in some passion and inspiration here an extra tasty outcome.

Add a dash of listening to the consumer, for example, make the site easy to navigate even for the least techno-savvy of us, you want to enhance the customer experience, make them feel wanted, valued, which will in turn make them use your services again. Now fold in your knowledge of SEO, this seemingly basic skill can make all the difference to your end result, the more traffic you and get, the more chance you have of people using your services

Next whisk in those excellent interpersonal skills; this will help not only communication within your team, and making sure you’re all singing from the same page, but will help with customer/supplier conflict resolution, because we all know life does not run smoothly. This, combined with actively listening to your target audience will build consumer confidence, which at the end of the day means they’ll come back for more!

You can now blend in your analytical skills; what is working, what isn’t? How can you change that? What trends are standing out at the moment? Maybe look at how can you add a unique perspective that no one else is offering? You need to this to keep ahead of the game, you don’t want the same old same old because there is enough of that flooding the internet. You want to be able to keep current clients but also attract new customers to your products and site. At this point we can add a pinch of your web design skills and knowledge, utilise what you’ve learned from your research to make a stunning end product!

And now bake.

The result:

One eCommerce Manager;  a jack of all trades, the glue that holds the online presence together, the firewall between success and disaster, the engineer holding the wrench when a supposedly oiled cog breaks within the team. It’s not a role for the faint-hearted, but it is incredibly rewarding and will definitely keep you on your toes!

eComm Manager Salary Survey 2016

ecommerce manager salary survey

Whether you’re an eCommerce industry veteran or perhaps just beginning to consider a career within e-commerce as an eComm manager – ‘How much do eCommerce managers earn?’ is always a relevant question to ask. Searches on this website show it’s one of the topics that’s always top of mind. We’re all curious; are we being paid what we’re worth, or not?

Searches on this website for eComm managers show it’s one of the topics that’s always top of mind; we’re all curious; are we being paid what we’re worth, or not?

For the first time, we’re running an eComm Manager salary survey, there are 8 questions and it’ll take you just 2 minutes to complete. We’ll contact you by email to share the results.

 Thanks for taking part

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Skills that any ecommerce manager should have

Skills that any ecommerce manager should have

The eCommerce world is booming – consider the fact that 2015’s Cyber Monday in the US generated more than $3bn in sales. Whether or not you’re thinking about the kind of skills you need to develop yourself as an eCommerce manager or perhaps you’re thinking of hiring an e-commerce manager to run your online store, what type of skills should such an employee have in order for your online shop to be a success?

Analytic skills

Perhaps the most important skill an eCommerce manager needs to have is a good set of analytics skills. Running a website and selling products requires you to know exactly what’s going on – what’s selling, what’s not, and why?  That usually involved deep diving into tools like Google Analytics, Woopra or Adobe Analytics. They also needs to be creative as this job requires him to bridge the traditional and web-based sales. Leading work teams and seeing the results then applying measures to eliminate problems is very important for any such manager.

A passion for the web sales

You’ve got to be excited about the products you’re selling, and selling online. Yes, every eCommerce manager needs to be passionate about purchasing online and the technologies that come with it. In fact, a good manager like this needs to know all the tech that is needed in order to properly run an eCommerce site. Granted, one can hire professionals in order to stay away from this but the reality is that a passion for tech and proper knowledge can easily pay off.

Business intelligence

A good eCommerce manager will always need what online business management parameters are needed in order to generate good sales. Anticipating trends and being perceptive is mandatory here which is exactly what you have to focus on for the best outcome.


Obviously, the eCommerce manager needs to have some logistics expertise as well. Logistics is a crucial part of the e-commerce world so having this skill is very important. The manager can either create a dedicated logistics department or outsource it, that all depends on the experience!

Being a good leader

Leadership is one of the most important skills in the e-commerce world and the e-commerce manager needs to have plenty of that. They need to be able to take decisions and he has to work hard in order to reach progress at all times. That’s what really makes a good eCommerce manager stand out. Also, handling difficult situations properly is mandatory for a stellar manager like this, so there’s that.

There’s no denying that being an eCommerce manager does require a complex approach towards selling online. This job is not for everyone and it does come with its own set of skill demands. Some of these are very challenging as you can see but that’s what really manages to boost the experience forward.

If you want to become an eCommerce manager, then you should definitely consider acquiring these skills via learning and a lot of hard work. Granted, it will not be easy but it will provide you with great results in the long run. Don’t hesitate and check out this amazing opportunity and lead eCommerce sites to new heights, you will certainly be amazed at the huge potential that this job has to offer!

What exactly does an eCommerce manager do?

What does an ecommerce manager do?

As an online version of traditional retail, ecommerce follows almost the same processes, but not the same number of employees. Ecommerce can be a one-man show, and it can run like a shop with an army of staff, from the cashiers to the stock clerk. That one man, however, should be the owner and manager. If it follows a different business structure, it still requires that one person to act as an ecommerce manager.

What does an e-commerce manager do when there is no else or there is only a few people to manage? In the virtual marketplace, business roles can take on a totally different form. Because e-commerce is a business transaction between computer systems, a manager will be responsible for a wide range of back-end roles.

Site development

Ecommerce begins with a website where transactions take place. Whether it’s built on Magento, Shopify, WooCommerce, Zencart or Opencart, it’ll require communication between you and the vendors, or between you and the clients. There are lots of factors that make an impressive e-commerce website, but only a few may be applicable to your type of products and services. It is then your responsibility as a manager to collaborate with designers, website developers and content providers to create the most appropriate and cost-effective web system.

You must ensure that the website has all the functions visitors’ and clients’ need to select, order and pay for products and/or services. It is your job to develop a flowchart that web designers will use as a guide for design implementation.

Business strategy development

Together with the product and marketing managers, ecommerce managers develop an online strategy that takes into consideration online offers and sales, product pricing and online policies. This duty also involves monitoring costs, developing project budgets, and generating status reports to track sales.

Marketing strategy and execution

It is your job to identify your target market, so you can develop the best marketing campaign that will attract more customers and increase website traffic and online sales. Part of this process is to generate leads and convert them into paying clients. This is where customer intelligence comes into play, which will help you better understand consumer behaviour and their spending power. It is also through customer intelligence that you can create a more personalised approach to email marketing and other promotional tools.


An e-commerce manager is also responsible for protecting consumers against cybersecurity risks, such as virus, malware and data breach. Because security is critical to the success of an ecommerce business, you must work with security specialists to ensure stored customer data is protected against identity thieves and cyber criminals. You must also ensure that payment providers offer your clients a secure payment system when using credit or debit cards.

Site Maintenance

Since ecommerce is dependent on website performance, part of an ecommerce manager’s role is to regularly monitor the site content and system. This means making sure the entire website is working properly, that all functionality, especially around the shopping cart is working properly, and that the pages load quickly. Page errors and broken links are lost business. Maintenance is all about keeping things running smoothly to ensure the website is up and running at all times so you can keep selling.

Hello out there

So like any good entrepreneur I am continuing to learn new things by creating something new in this instance, it’s the eCommerce manager blog!  I want to help you become an #ecommerceboss in the big world of online selling.  My hope is that I can save you some of the ‘wheel spinning’ time and get you set up to run your own eCommerce shop!  Or possibly give you hints of wisdom to those already immersed in the world of eCommerce so you can look smart in meetings.

Who am I and how can you help you ask?  Well, you’ll just have to keep reading to find out. What I do know is that I found reading and listening to podcasts during the hours of sitting on my own trying to create something very helpful!  The world of going out on your own can be a little lonely, and the wells of creativity can sometimes dry up, so if we can help one person move forward to create something great, that is why this site is here!  I have also sat in hours of meetings while managing big eCommerce shops or brands so hoping to help keep you on your toes too.