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Key Takeaways

Cart Meets Art: Beauty trends are birthed at global beauty trade shows, merging creativity with commerce before reaching the eager carts of online shoppers.

TikTok Who?: Savvy merchants and makeup artists gather at beauty trade shows, not just on TikTok, to spark the next wave of beauty innovations.

Beauty School 2.0: Attending beauty trade shows is crucial for professionals wanting to stay ahead with the latest in personal care, aesthetics, and cosmetology technologies and trends.

Trade Show Shortlist: A curated list of the best beauty trade shows provides a guide for beauty professionals to network, learn, and influence the beauty industry’s future directions.

Beauty is in the cart of the beholder. At least where online shopping is concerned.

But, before it hits the beholders of the world (i.e., your customers), beauty trends get made at a meeting of the minds in locales throughout the world.

We're talking beauty trade shows, of course.

While your customers may get their latest makeup ideas from TikTok, you and other savvy merchants come together to create these beauty innovations.

If you aren't attending these events, now's the time.

We put together a list of all of the best beauty trade shows for beauty professionals and makeup artists to attend this year.

We’ve included a mix of conferences focused on personal care, aesthetics, and cosmetology to help you connect with industry peers and learn new technologies and trends in the industry.

9 Best Beauty Trade Shows Shortlist

Here’s the shortlist of the best beauty trade shows I think are worth attending in 2024:

  1. Black Beauty Expo -  Multiple Locations and Dates
  2. Premiere Show Group - Multiple Locations and Dates
  3. Naturally Good Expo - Sydney, Australia (June 2024)
  4. FUTURE50 - New York, NY (June 2024)
  5. International Beauty Show - Las Vegas, NV (June 2024)
  6. Cosmoprof North America - Las Vegas, NV (July 2024)
  7. The Makeup Show - Multiple Locations and Dates 
  8. Beauty Expo Australia -  Sydney, Australia (August 2024)
  9. Face & Body Skin Care Show 2024 - Sacramento, CA (September 2024)

But, that's not enough to go on. Keep reading to learn about each show and what it has to offer.

9 of the Best Beauty Trade Shows Of 2024

While not every beauty trade show will be right for you, we're absolutely sure that at least one of these will hit the spot for you. Let's go!

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1. Black Beauty Expo -  Multiple Locations and Dates

Black Beauty Expo website screenshot beauty trade shows
You can hit up one or all three locations where the Black Beauty Expo will commence.

Black Beauty Expo Conference Locations and Dates:

LocationsDates
Black Beauty Expo | Philadelphia, PAMay 5, 2024
Black Beauty Expo | Atlanta, GAAugust 4, 2024

Overview:
The Black Beauty Expo is a vibrant showcase dedicated to African American beauty culture covering topics from hair care, skincare, and makeup innovations, to wellness and beauty business strategies.

Why You Should Attend:
Attending the Black Beauty Expo offers a unique opportunity to immerse yourself in the latest trends and products tailored specifically for Black beauty.

It's a space to learn from leading voices in the industry and engage with brands shaping the future of beauty culture.

2. Premiere Show Group - Multiple Locations and Dates

Premiere Show Group website screenshot beauty trade shows
The Premiere Show Group is one of the largest beauty expos in the USA, attracting professionals from all sectors of the beauty industry.
  • Dates: Multiple dates (see table below)
  • Location: Multiple locations (see table below)
  • Pricing: Price starts at $55
  • Website: Premiere Show Group
  • Social Media: Instagram | Facebook

Premiere Show Group: Conference Locations and Dates:

LocationsDates
Premiere Orlando | Orlando, FLJune 1-3, 2024
Premiere San Antonio | San Antonio, TXSeptember 15-16, 2024
Premiere Columbus | Columbus, OHSeptember 29-30, 2024

Overview:
The Premiere Show Group includes educational sessions on a variety of topics such as hair styling, nail design, spa treatments, and business management.

Prominent stylists and industry experts share their knowledge and showcase the latest techniques and products.

Why You Should Attend:
The Premiere Show Group is a must-attend event offering a comprehensive educational experience and the chance to see the latest innovations in action.

It's also an incredible networking opportunity, connecting you with other professionals and leading brands. Elevate your skills and grow your business by attending this show.

3. Naturally Good Expo - Sydney, Australia (June 2024)

Naturally Good Expo website screenshot beauty trade shows
The Naturally Good Expo is Australia’s leading event for natural, organic, and healthy products.

Overview:
The Naturally Good Expo explores significant trends in organic food, natural beauty products, and health supplements and topics like sustainable packaging, market trends, and consumer behavior.

Taking place in Sydney, you are certain to find the best of the organic and natural beauty industry in attendance.

Why You Should Attend:
The Naturally Good Expo is an ideal venue to connect with suppliers, learn about emerging trends, and gain insights into consumer preferences.

Attending the Naturally Good Expo will inspire new ideas and provide the tools needed to thrive in the competitive natural goods market.

4. FUTURE50 - New York, NY (June 2024)

FUTURE50 website screenshot beauty trade shows
FUTURE50 gathers an impressive array of up-and-coming brands that are shaping the beauty industry today and setting the trends for tomorrow.

Overview:
FUTURE50 is a one-day event focusing on innovation and future trends in the beauty industry highlighting topics like technology in beauty, sustainability, and emerging market trends.

Speakers are usually industry disruptors, thought leaders, and entrepreneurs like Akash Mehta, Co-Founder and CEO of Fable & Mane.

Why You Should Attend:
FUTURE50 provides a unique insight into the future directions the industry might take and the emerging technologies that will shape it.

The event is particularly valuable for forward-thinking professionals eager to leverage new opportunities and stay ahead of industry shifts.

While the price tag is steeper than some, the value it brings may prove to have a high ROI.

5. International Beauty Show - Las Vegas, NV (June 2024)

International Beauty Show website screenshot beauty trade shows
The International Beauty Show displays a show floor consisting of beauty apparel, nail care, and many more.

Overview:
The International Beauty Show Las Vegas is one of the longest-running beauty events in the industry.

It covers a vast range of topics, including hair color, hair care, nail design, skincare, and business practices.

Why You Should Attend:
The International Beauty Show Las Vegas offers IECSC professionals the chance to explore new products, learn cutting-edge techniques, and network with industry giants.

The event boasts an impressive roster of speakers, ranging from celebrity stylists to influential business moguls.

6. Cosmoprof North America - Las Vegas, NV (July 2024)

Cosmoprof North America website screenshot beauty trade shows
Cosmoprof North America is known for its rapid expansion and distinctive programs, providing the entire beauty industry with a platform to forge new connections and cultivate partnerships.

Overview:
Cosmoprof North America is one of the leading B2B beauty trade shows in the Americas, known for showcasing innovative products and the latest trends in the beauty industry.

Why You Should Attend:
Cosmoprof North America features a mix of exhibitors from startup companies to established industry players.

The insights gained here can help you adapt your strategies to meet the changing demands of the beauty market.

7. The Makeup Show - Multiple Locations and Dates 

The Makeup Show website screenshot
Here are the upcoming events of The Makeup Show for this year.
  • Dates: Multiple dates (see table below)
  • Location: Multiple locations (see table below)
  • Pricing: See the registration page for current pricing
  • Website: The Makeup Show
  • Social Media: Instagram | Facebook | LinkedIn

The Makeup Show: Conference Locations and Dates

LocationsDates
The Makeup Show Forum | New YorkMay 1-3, 2024 & May 5-6, 2024
The Makeup Show | ChicagoNovember 16-17, 2024

Overview:
The Makeup Show is a premier expo dedicated to all things makeup and beauty, covering bridal makeup, editorial artistry, and digital beauty trends to makeup for film and television.

The event features a lineup of experienced makeup artists and industry insiders who share their knowledge and showcase the latest products and techniques, including the Co-Founder of The Makeup Show, Shelly Taggar.

Why You Should Attend:
The Makeup Show is essential for anyone in the makeup industry looking to advance their skills and stay updated on the latest products and techniques.

It offers exclusive workshops, hands-on experiences, and networking opportunities with leading artists and brands.

8. Beauty Expo Australia -  Sydney, Australia (August 2024)

Beauty Expo Australia website screenshot
Beauty Expo Australia is the nation's biggest assembly of beauty brands, suppliers, and professionals.

Overview:
Beauty Expo Australia is the leading professional beauty event down under, showcasing the latest in beauty therapy, cosmetics, spa treatments, nail art, and wellness.

Why You Should Attend:
Beauty Expo Australia is the perfect platform for beauty professionals looking to enhance their skills and stay ahead in the industry.

The conference includes extensive educational seminars and live demonstrations by leading beauty experts and educators.

9. Face & Body Skin Care Show 2024 - Sacramento, CA (September 2024)

Face & Body Skin Care Show 2024 website screenshot
The Face & Body Skin Care Show focuses on all aspects of the skincare and spa industry, from advanced treatment techniques to product innovations and business strategies.

Overview:
The Face & Body Skin Care Show brings together estheticians, spa owners, and beauty professionals to explore topics like anti-aging treatments, holistic therapies, and the latest skincare technology.

Why You Should Attend:
This show is invaluable for professionals eager to elevate their practice in the skincare and spa industry.

It offers a unique opportunity to learn from experts, witness the latest product demonstrations, show floor demos, and attend educational workshops tailored to enhance skills and business acumen.

Put On Your Best Face and Start Networking

While you can certainly try to run your beauty brand in isolation, it's better as a community.

Learn from your peers and make your mark by finding and providing beauty insights with your peers. Who knows, maybe you'll start the newest TikTok beauty trend and see your brand boom.

I encourage all beauty industry professionals to consider these industry events as opportunities to learn, network, and grow in the industry.

Each conference offers unique insights and experiences that can significantly benefit your career.

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Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.