Beauty in the Eye of Retailers: Beauty trade shows are essential for merchants to create and predict trends beyond the influence of online platforms like TikTok.
Connecting Minds Across the Globe: Global beauty trade shows offer pivotal opportunities for professionals to network and innovate with international peers.
2025's Must-Visit Beauty Shows: A curated list of the top beauty trade shows for 2025 includes events like Cosmoprof, Black Beauty Expo, and America's Beauty Show.
Bringing Beauty Leaders Together: These events focus on personal care, cosmetology, and aesthetics, enabling attendees to learn about the latest technologies and trends.
From London to Sydney, Explore It All: Locations for these prominent events span continents, featuring cities like London, Sydney, and New York, offering diverse experiences.
Beauty is in the cart of the beholder. At least where online shopping is concerned.
But, before it hits the beholders of the world (i.e., your customers), beauty trends get made at a meeting of the minds in locales throughout the world.
We're talking beauty trade shows, of course.
While your customers may get their latest makeup ideas from TikTok (RIP?), you and other savvy merchants come together to create these beauty innovations.
If you aren't attending these events, now's the time.
We put together a list of all of the best beauty trade shows for beauty professionals and makeup artists to attend this year.
We’ve included a mix of conferences focused on personal care, aesthetics, and cosmetology to help you connect with industry peers and learn new technologies and trends in the industry.
The 10 Absolute Best Beauty Trade Shows in 2025, Your Handy Shortlist
Here’s the shortlist of the best beauty trade shows I think are worth attending in 2025:
- Cosmoprof North America - Multiple Locations and Dates
- Black Beauty Expo - Multiple Locations and Dates
- Professional Beauty London - London, England, UK (March 2-3, 2025)
- Cosmoprof Worldwide Bologna - Bologna, Italy (March 20-22, 2025)
- International Beauty Show - New York City, NY (March 23-25, 2025)
- Future50 - Virtual (April 2-3, 2025)
- America's Beauty Show - Rosemont, IL (April 5-7, 2025)
- The Makeup Show - New York City, NY (May 4-5, 2025)
- Naturally Good Expo - Sydney, Australia (May 26-27, 2025)
- Premiere Orlando Beauty Show - Orlando, FL (May 31-June 2, 2025)
- Hair Festival Sydney - Sydney, Australia (June 29-30, 2025)
- Beauty Expo Australia - Sydney, Australia (August 16-17, 2025)
- Face & Body Skin Care Show - Santa Clara, CA (August 17-18, 2025)
- Salon International - London, England, UK (October 11-13, 2025)
But, that's not enough to go on. Keep reading to learn about each show and what it has to offer.
The Best Beauty Trade Shows You Should Attend in 2025
While not every beauty trade show will be right for you, we're absolutely sure that at least one of these will hit the spot for you. Let's go!
1. Cosmoprof North America - Multiple Locations and Dates

- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: TBA
- Website: Cosmoprof North America
- Social Media: Instagram, Facebook, X
Overview:
Cosmoprof North America is a leading B2B beauty trade show connecting brands, retailers, and professionals with cutting-edge trends and innovations in skincare, hair care, fragrances, and more.
Notable speakers have included beauty founder (and legendary musical artist) Toni Braxton, who shared insights into developing her luxury body care line, Nude Sugar.
Cosmoprof North America Conference Locations and Dates:
Locations | Dates |
Cosmoprof North America Miami: Miami Beach Convention Center | Miami Beach, FL | January 21-23, 2025 |
Cosmoprof North America Las Vegas: Mandalay Bay Convention Center | Las Vegas, NV | July 15-17, 2025 |
Why you should attend:
Attending this event will provide you and your team with direct access to the latest in beauty trends and innovations. It's a key opportunity to network with industry leaders and explore new products and services.
Cosmoprof North America focuses on various beauty sectors, offering a comprehensive industry view. You'll benefit from programs like CosmoTalks and CosmoTrends, designed to keep you ahead in the competitive beauty market.
2. Black Beauty Expo - Multiple Locations and Dates

- Dates: Multiple dates (see table below)
- Location: Multiple locations (see table below)
- Pricing: From $10 to $50
- Website: Black Beauty Expo
- Social Media: Instagram, Facebook
Overview:
The Black Beauty Expo is a premier event dedicated to advancing Black beauty industry professionals, including hairstylists, makeup artists, models, and fashion professionals.
The expo catalyzes success and inspiration, bringing together industry creatives and consumers to celebrate and elevate Black beauty culture.
Black Beauty Expo Conference Locations and Dates:
Location | Dates |
Atlanta Black Beauty Expo: Georgia International Convention Center | Atlanta, Georgia, USA | February 2, 2025 |
Virginia Black Beauty Expo: Greater Richmond Convention Center | Richmond, Virginia, USA | April 6, 2025 |
Philadelphia Black Beauty Expo: Pennsylvania Convention Center | Philadelphia, Pennsylvania, USA | April 13, 2025 |
Why you should attend:
You'll engage with a vibrant community focused on empowering Black beauty professionals. This beauty trade show offers educational classes, fashion shows, and vendor opportunities. It's an ideal setting for networking and discovering new trends and products tailored for Black beauty.
Your team will benefit from industry leaders' and peers' diverse experiences and insights.
3. Professional Beauty London - London, England, UK (March 2-3, 2025)

- Dates: March 2-3, 2025
- Location: ExCeL London
- Pricing: Register for free ticket
- Website: Professional Beauty London
- Social Media: Instagram, Facebook, X
Overview:
Professional Beauty London is the UK's largest industry event for beauty and spa professionals. It offers insights into upcoming trends, techniques, and treatments and serves as a hub for salon owners, spa operators, and beauty therapists to network and discover industry innovations.
Why you should attend:
You'll gain valuable insights into the beauty industry's latest trends and innovations. The trade show features seminars, workshops, and panels led by industry leaders.
It's a chance to network with top professionals and explore new products and services. Your team will benefit from the diverse range of exhibitors showcasing cutting-edge beauty solutions.
4. Cosmoprof Worldwide Bologna - Bologna, Italy (March 20-22, 2025)

- Dates: March 20-22, 2025
- Location: Bologna Fiere
- Pricing: Starts at €40
- Website: Cosmoprof Worldwide Bologna
- Social Media: Facebook, Instagram, LinkedIn
Overview:
Cosmoprof Worldwide Bologna is a leading beauty event that has been a cornerstone of the industry for over 50 years.
It's a global platform for beauty professionals, including those in the beauty and personal care sectors, to explore the latest trends and innovations. The event encompasses all facets of the beauty industry, from raw materials to finished products, attracting exhibitors and visitors worldwide.
Why you should attend:
This beauty trade show offers unparalleled opportunities to connect with key players across all sectors of the beauty industry.
You can discover cutting-edge products, attend educational workshops, and engage in networking events tailored for beauty professionals. Its comprehensive approach makes it an invaluable experience for staying ahead in the dynamic beauty market.
5. International Beauty Show - New York City, NY (March 23-25, 2025)

- Dates: March 23-25, 2025
- Location: Javits Convention Center
- Pricing: Starts at $59
- Website: International Beauty Show
- Social Media: Facebook, Instagram
Overview:
The International Beauty Show (IBS) is the longest-running beauty industry event, celebrating over 100 years in New York City. It's a premier event for cosmetologists, estheticians, salon owners, and other beauty professionals to discover the latest trends, tools, and techniques.
The show features expert-led sessions, including hands-on workshops with industry leaders, and showcases hundreds of top beauty brands.
Why you should attend:
Attending this beauty trade show offers unparalleled opportunities to expand your hair color and styling knowledge. You'll have access to hands-on workshops, product demonstrations, and networking events tailored for beauty professionals.
The show also introduces features like the Glam & Go Showcase Stage, where top beauty brands present their latest innovations, and the Business District, which offers tools and resources to enhance business operations.
6. Future50 - New York City, NY (April 2-3, 2025)

- Dates: April 2-3, 2025
- Location: Spring Studios
- Pricing: Starts at $1,499
- Website: Future50
- Social Media: Instagram, LinkedIn
Overview:
FUTURE50, launched by BeautyMatter, is an annual event designed to connect emerging beauty brands, investors, distributors, and supply chain leaders while shaping the industry's future.
The event features engaging discussions and insights from notable speakers, such as Bobbi Brown, Founder of Jones Road Beauty, and Michelle Crossan-Matos, CMO of Ulta Beauty, sharing their expertise to inspire innovation and collaboration in beauty.
Why you should attend:
You'll engage with thought leaders and explore future beauty industry trends. This beauty trade show offers insights into digital advancements and innovative strategies.
Your team will benefit from expert-led discussions and networking opportunities with industry pioneers. It's a chance to gain a competitive edge by understanding the transformative changes shaping beauty's future.
7. America's Beauty Show - Rosemont, IL (April 5-7, 2025)

- Dates: April 5-7, 2025
- Location: Donald E. Stephens Convention Center
- Pricing: Starts at $79.99
- Website: America's Beauty Show
- Social Media: Instagram, Facebook, X
Overview:
America's Beauty Show is a premier event for beauty professionals, including cosmetologists, estheticians, and salon owners. It offers a platform to explore the latest industry trends, products, and techniques.
The event features educational workshops, live demonstrations, and opportunities to connect with leading brands and experts.
Why you should attend:
The beauty trade show provides unparalleled opportunities to enhance your skills and stay updated with industry advancements. You can participate in hands-on workshops, attend educational sessions, and explore a diverse show floor featuring over 400 top beauty brands.
The event also hosts competitions like the ABS Global Image Awards, allowing you to showcase your talents and gain recognition. Networking with fellow professionals will enable you to build valuable connections and share insights.
8. The Makeup Show - New York City, NY (May 4-5, 2025)

- Dates: May 4-5, 2025
- Location: Metropolitan Pavilion
- Pricing: From $54 (one-day ticket) to $78 (two-day ticket)
- Website: The Makeup Show
- Social Media: Instagram, Facebook, X
Overview:
The Makeup Show is a premier beauty event celebrating its 20th anniversary in 2025. It's designed for beauty experts, including makeup artists, skincare specialists, and hair care professionals, offering education, networking, and access to top brands.
The event features seminars, workshops, and an international stage with diverse professionals.
Why you should attend:
Attending this beauty trade show lets you learn from celebrity artists and influencers through seminars and demos. You can participate in intimate classes with top educators and shop for essential products at professional discounts.
The event also offers networking opportunities with brand executives and representatives, enhancing professional connections.
9. Naturally Good Expo - Sydney, Australia (May 26-27, 2025)

- Dates: May 26-27, 2025
- Location: ICC Sydney Exhibition Centre
- Pricing: Register to see current pricing
- Website: Naturally Good Expo
- Social Media: Instagram, Facebook, LinkedIn
Overview:
The Naturally Good Expo is Australia’s leading trade show for natural, organic, and healthy products, catering to producers, manufacturers, retailers, and industry professionals. The event showcases the latest innovations and trends in the wellness sector.
Notable speakers have included Sally Obermeder and Maha Corbett, founders of SWIISH, who have shared insights into building a successful wellness brand.
Why you should attend:
You'll explore natural and organic products, from beauty to health and wellness. The expo offers a platform for networking with like-minded professionals and discovering the latest trends.
Educational sessions focused on market insights and business strategies will also benefit your team. It's an ideal opportunity to expand your product offerings and stay ahead in the growing natural products industry.
10. Premiere Orlando Beauty Show - Orlando, FL (May 31-June 2, 2025)

- Dates: May 31-June 2, 2025
- Location: Orange County Convention Center
- Pricing: Starts at $75
- Website: Premiere Orlando Beauty Show
- Social Media: Instagram, Facebook, X
Overview:
Premiere Orlando is the largest beauty show in the United States, serving as a premier event for beauty professionals, including hairstylists, nail technicians, and skincare specialists.
It offers extensive educational opportunities, with complimentary classes and hands-on workshops. The show also features notable industry educators such as Sam Villa, co-founder and chief creative officer of Sam Villa, and Chrystofer Benson, president of CBC.
Why you should attend:
With hands-on workshops and live demonstrations, you'll explore various beauty sectors, from haircare to skincare. This event provides a rich platform for networking with top professionals and discovering industry trends.
Expert-led seminars and educational programs will also give your team valuable insights. It's a great opportunity to grow your organization and stay ahead in the competitive beauty market.
11. Hair Festival Sydney - Sydney, Australia (June 29-30, 2025)

- Dates: June 29-30, 2025
- Location: ICC Sydney
- Pricing: Starts at $79
- Website: Hair Festival Sydney
- Social Media: Facebook, Instagram
Overview:
Hair Festival Sydney is a vibrant event for hair professionals, including stylists, salon owners, and educators. It provides opportunities for networking, education, and showcasing industry innovations.
The festival also offers workshops, competitions, and a dynamic marketplace where attendees can explore the latest trends and products.
Why you should attend:
You'll experience a dynamic program filled with workshops, live demonstrations, and networking events. The festival focuses on both the creative and business aspects of hairdressing.
Your team will have the opportunity to engage with industry leaders and discover innovative products and techniques. It's an excellent chance to enhance your skills and grow your professional network within the vibrant hair community.
12. Beauty Expo Australia - Sydney, Darling Harbour, Australia (August 16-17, 2025)

- Dates: August 16-17, 2025
- Location: International Convention Centre Sydney
- Pricing: Signup for pricing details
- Website: Beauty Expo Australia
- Social Media: Instagram, Facebook, X
Overview:
Beauty Expo Australia is the premier event for beauty professionals, including therapists, salon owners, and industry leaders. It offers education, networking, and product showcases.
The event features hundreds of leading brands and educational sessions designed to inspire and elevate the industry.
Why you should attend:
Attending Beauty Expo Australia allows you to immerse yourself in the latest beauty innovations and connect with industry experts. With over 200 leading brands and more than 60 education sessions, you can discover new beauty products and gain valuable insights to elevate your business.
The event also provides networking opportunities with like-minded professionals, enabling you to expand your professional network and stay ahead in the beauty industry.
13. Face & Body Skin Care Show - Santa Clara, CA (August 17-18, 2025)

- Dates: August 17-18, 2025
- Location: Santa Clara Convention Center
- Pricing: Starts at $45
- Website: Face & Body Skin Care Show
Overview:
The Face & Body Skin Care Show is a premier event for spa professionals. It offers high-quality education and a bustling tradeshow floor.
The show features advanced education sessions, live demonstrations, and product launches, providing attendees with the latest trends and innovations in the spa industry.
Why you should attend:
This event allows you to expand your knowledge through advanced education sessions and exhibitor product knowledge sessions. It offers live 'edutainment' at the LIVE! Stage, numerous show floor demos, and opportunities to network with medical aesthetic and wellness professionals.
Additionally, the co-located Nailpro Nail Show provides insights into the latest in nail education, products, and trends, including live competitions on the tradeshow floor.
14. Salon International - London, England, UK (October 11-13, 2025)

- Dates: October 11-13, 2025
- Location: ExCeL London
- Pricing: Register to see current pricing
- Website: Salon International
- Social Media: Instagram, Facebook, X
Overview:
Salon International is a leading event for hairdressing professionals, including stylists, salon owners, and educators, showcasing industry creativity, innovation, and education.
It features top brands and live demonstrations, with speakers including renowned hair artist Patrick Cameron and experts from TONI&GUY and Sassoon Academy, who inspire attendees with their expertise.
Why you should attend:
You'll have access to cutting-edge trends, techniques, and products in the hair industry. The event includes live demonstrations, seminars, and workshops by renowned stylists.
Your team will benefit from networking opportunities with global professionals and exploring new tools and technologies. It's an essential event for enhancing skills and gaining insights into the latest industry developments.
Put On Your Best Face and Start Networking
While you can certainly try to run your beauty brand in isolation, it's better as a community.
Learn from your peers and make your mark by finding and providing beauty insights with your peers. Who knows, maybe you'll start the newest TikTok (RedNote?) beauty trend and see your brand boom.
I encourage all beauty industry professionals to consider these industry events as opportunities to learn, network, and grow in the industry.
Each conference offers unique insights and experiences that can significantly benefit your career.
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