What is a “canonical link element”? – Magento 2 Certified Solutions Specialist

What is a “canonical link element”?

  1. A canonical link element is a code level HTML element that helps webmasters and website owners prevent duplicate content issues by specifying the “canonical”, or “preferred” version of a web page as part of search engine optimization.
    1. Example: <link rel=”canonical” href=”https://www.magentosite.com/page1″ />
    2. While the canonical link element has its benefits, Matt Cutts, who is the head of Google’s webspam team, has claimed that the search engine prefers the use of 301 redirects over the canonical tag. Cutts claims the preference for redirects is because Google’s spiders can choose to ignore a canonical link element if they feel it is more beneficial to do so.
    3. The canonical link is used for SEO that will describe the ‘proper’ link url that should be used in the search results like Bing and Yahoo and others.
  2. For example:
    1. You are selling a t-shirt that that shirt is named “Killer Whale Tee” and is located in Women’s, Sale, and Tshirt categories.  In theory there would be 3 urls for each of those.
      1. https://www.fancyts.com/womens/killer-whale-tee
      2. https://www.fancyts.com/sale/killer-whale-tee
      3. https://www.fancyts.com/tshirt/killer-whale-tee
    2. But you just want to give the power to the base url which is (without the category):
      1. https://www.fancyts.com/killer-whale-tee

How to Setup Your Catalog for Search Results – MAGENTO 2 CERTIFIED SOLUTIONS SPECIALIST

How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on?

    1. When setting up a product catalog you should focus on
      1. A search engine friendly URL slug without html
        1. Use keywords that you want to rank for in the url slug.
      2. Populate a proper Page Title, Meta Description with 155 characters that use shopping/action related terms like “buy” “shop” “explore” etc.
      3. Attribute weight in SOLR search, To improve the relevancy score of search results based on product attributes, assign a larger weight to those attributes.
      4. Duplicate content, if you simply copy and paste product descriptions you will rank poorly for onpage content and be flagged for duplicate content in your search rankings.
    2. Duplicate content – ensure that each product will have a unique description and there is only a single path to the same product
    3. Meta content – ensure that this is populated and crawlable
    4. Meta title – again, make sure that this is populated and make this field indexable in search.
    5. Keyword search terms – Google and other search engines have sworn off the Keyword field but you can fill it in if it makes you feel better.
    6. Attribute weight – when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight.
      1. To weight the search results, set Search Weight to a number from 1 to 5 under Storefront Properties.

What is the difference between omnichannel and multichannel retailing? – Magento 2 Certified Solutions Specialist

What is the difference between omnichannel and multichannel retailing?

  1. Multi-channel retailing is the practice of selling products to customers through more than one distribution channel (e.g, in-store, app, 3rd party marketplace and online). The customer experience can be and is often different between the two channels due to inventory concerns, staffing, marketing rollouts, etc.
  2. Omni-channel retailers seek to provide a consistent (as possible) customer experience while retailing through any number of distribution channels simultaneously. Retailers achieve omni-channel by having a single view of the customer and product. This usually means avoids having multiple customer, product, promotion, pricing, content, etc databases for consistency and reporting of that single view. Customers are tracked simultaneously across all channels. Lastly, omni-channel retailers work to execute seamless marketing and branding campaigns for a constant experience.
    1. Multi Channel means providing different platform like web, mobile, etc. to facilitate the sale of products/item
    2. Omni-Channel is a step above Multi-Channel. Omni-Channel dictates that we should provide same brand experience irrespective of channel/medium customer choose