This article will help you quickly evaluate and compare the best marketing dashboards and other ecommerce reporting tools.
Every industry, brand, and team has a marketing strategy and associated goals. Maybe your team wants to boost social media presence, track website traffic, or focus on lead generation. Whatever your focus, you will want to leverage a real-time analytics dashboard in order to track the success or failure of various marketing activities.
77% of B2B customers do their own research before committing to speaking to a salesperson. That means you need to build out your social media dashboard and organic search presence to make a good first impression. Developing solid marketing KPIs is half of the battle. The other is judging each campaign performance using a dashboard that accommodates all of your data sources.
If the marketing department focuses on conversion rate optimization, sales may increase by upward of 74%. Whatever key metrics you settle on (conversion, AdWords, PPC, search engine optimization) you will want to be aware of which business goals are producing the best results.
Using a dashboard example: something like Power BI or Google Data Studio can assist you in keeping track of what is working. It will also help you determine what MQLs are ready for the next step in the sales or advocate process.
Whether you are the CMO or part of the wider marketing team, establishing a unified source for marketing reports is crucial to the success of any campaign.
You’re probably familiar with Google Analytics and other common web analytics platforms but there are so many more marketing campaign dashboards to pick from.
In this post, I’ll share with you a few of the top marketing dashboards that can help you get insight from your data. I’ll explain what they can do for you, answer some FAQs about reporting software and provide a simple comparison between the top dashboard software on the market.
Quickly Compare & Evaluate The 10 Best Marketing Dashboards
Read on to discover the best marketing reporting tools that will help you understand your customers and analyze your campaigns.
Marketing Dashboards Comparison Criteria
What are we looking for when we select marketing dashboards for review? Here’s a summary of my evaluation criteria:
- User Interface (UI): Is the marketing dashboard clean and attractive? Are the reports visually appealing, accessible, and interactive?
- Usability: Is it easy to learn and master how to set up and monitor the dashboard? Does the company offer good tech support, user support, tutorials, and training? Can you build a personalized marketing dashboard using simple tools like drag-and-drop formatting?
- Features & Functionality:
- Interactive, dynamic visual aids – Does the tool offer charts, graphs, heat maps, scatter plots, timelines, and plain text to convey important information?
- Source tracking – Can the marketing dashboard tool aggregate data coming from organic search, paid media, site referral, social, and email in order to determine what is working and what isn’t?
- Ecommerce Marketing – Can the dashboard track transactions, Revenue, conversion by channels in order to pick out what strategies are making you the most money?
- Key performance indicators – Can you set marketing goals based on KPIs and measure them in real-time to see if they are met?
- Integrations: Is it easy to connect with other tools? Any pre-built integrations? Does it connect with all the data sources that you use or your marketing initiatives?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
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Overviews Of The Marketing Dashboards Software
Here’s a brief description of each of the marketing dashboards that are featured on this top 10 list.
DashThis is an easy-to-use software that will save you time in generating your automated reports and creating dashboards. Access to your data sources is unlimited and the platform connects to over 34 of the most commonly used digital marketing tools. The number of users is also not limited like with other tools on the market.
Key features include marketing dashboards that display KPIs from multiple external sources, a CSV file import system, unlimited client accounts, templates and cloning options, report sharing (email, PDF, URL), white labeling services, and a custom widget editor.
All the integrations necessary for a marketer are available such as Tiktok Ads, Google Ads, GA4, and Facebook Ads among others.
DashThis costs $39/month for 3 dashboards and comes with a free 15-day trial (10 dashboards).
Mixpanel is used by the likes of Uber, Twitter, and Expedia. It is a behavioral analytics and data governance platform that sports features like easy segmentation and visualization of data, compare user flows, monitor conversion rates, and more. This app is great at tracking granular user action.
The flexibility in reporting and tracking connect you to various user indicators such as device, browser, country, campaign UTM, and so on. Integrations include Zendesk, BRaze, Urban Airship, Segment, Marketo, Mparticle, Radar, PlotProjects, AppsFlyer, Iterable, Optimizely, HElpscout, Charito, Gainsight, Zoho, and many more.
Zapier integration is also possible, opening up over 1000 more connection options. Recently, Mixpanel went some UI updates which made some tasks harder to find or navigate; for example, they changed the layout and coloring of funnel designs, making it harder to read the data.
Thus, they lost a few points in the UI category of the evaluation criteria section.
Mixpanel starts at $89/month and has a freemium version.
Founded in 2012, Datapine is a multinational data analytics solution with ad hoc queries, drag-and-drop UI, robust filter options, full tablet support, dashboards specialized by function (marketing, finance, sales, etc.), and more.
Datapine has a stellar dashboard interface with plenty of easy-to-access features. The drag-and-drop functions make it great for non-technical users and the SQL mode gives experienced users deeper access. It has a little bit for everyone.
Integrates with Dropbox, Heroku, Google Sheets, MySQL, Oracle, Facebook, Google Analytics, PostgreSQL, Amazon Webservices, Microsoft SQL Server and Azure, Salesforce, SAP, Excel, Maria DB, and more.
Mobile iteration could be executed better. For example, visualization options to properly display a dashboard on mobile are located in the desktop app, which is strange.
Thus, the Usability evaluation section was lower than some.
Datapine is $249.00/month and has a free 14-day trial.
Whatagraph is a marketing analytics and social media reporting platform that provides multi-channel reports, custom data widgets, team management, filtering options, pre-made templates, branded white label, image upload and commenting, and more.
Whatagraph scored well on Usability and UX per our evaluation criteria expectations. It’s easy to get started with and building and reading reports is intuitive and simple. The clean, modern aesthetic will appeal to many. Integrations include Adroll, Authority Ads, Bing Ads, CallRail, Campaign Monitor, Celtra, Cvent, Emma, Facebook, Google Analytics and Ads, Instagram, YouTube, Oath (Yahoo), LinkedIn, Mailchimp, SEMrush, Twitter, Snapchat, Tubemogul, Hubspot, CSV, Excel, and more.
One con to note is that the number of connections is limited compared to some other options on this list; however, Whatagraph is great for the basics and clearly names what it’s compatible with on their Integrations page.
Whatagraph starts at $99/month and has a free 7-day trial.
Zoho Analytics is a self-service BI and data analytics software that boasts a connection to any data source (flat files, web feeds, databases, cloud storage services, online/offline applications) and in-depth reporting and analysis tools.
The data visualizations are appealing and easy-to-read, including those displayed via mobile devices. Sharing and collaboration are made particularly easy with Zoho tools. Integrations and connections include Salesforce, Microsoft Dynamics CRM, Hubspot,
Insightly, Pipedrive, Mailchimp, Google Analytics and Ads, Bing Ads, SurveyMonkey, Survey Gizmo, Facebook, Twitter, YouTube, Shopify, Teamwork, and more. Pulling data from Zoho programs is easy.
However, if you are using data from other sources (a common practice in marketing dashboard software), the learning curve is quite high.
Thus, they lost some points in the evaluation of Usability.
Zoho Analytics is $22/month and has a free 15-day trial.
Used by 4000+ agencies and brands, TapClicks is a unified platform for all marketing operations that included features like single-dashboard campaign information, an easy reports generator, company-wide marketing analytics visibility, and more. Tap Analytics is particularly useful if you have custom calculations and metrics that you use to demonstrate business value.
You can easily recreate whatever calculations you like to recreate these in your current analytics environment. TapClicks boasts over 200 integrations via their Marketplace, including Google Analytics and Ads, Facebook, Yelp, Twitter, Snapchat, LinkedIn, Criteo, AppNexus, MediaMath, Adobe Marketing Cloud, Instagram, AdRoll, StackAdapt, Bing Ads, YouTube, CallRail, Mailchimp, and more.
TapClicks lost a few marks in the Features and Functions evaluation category, particularly with Automated Reports.
They do generate automated reports but the data is often mangled; to make things worse, they also have an auto-send feature to send the incorrect reports to clients.
TapClicks is $25/user/month and has a free 14-day trial as well as a free demo.
Google Data Studio is a dashboard reporting solution for users who want to go above and beyond what Google Analytics has to offer. Data Studios brings together information gleaned from Google Analytics, Google Ad Words, Google Sheets, etc.
Data Studios, like many Google services, is free to use. Thus, it scored an easy high mark in the Value for Dollar section of the evaluation criteria. Additionally, GDS is feature-rich and constantly updating, so you won’t feel anything lacking. Integrations include other Google software, like AdWords, Sheets, Analytics, and so on.
Google also has a marketplace of Community Connectors, which allows external app integration; for example, Adobe Analytics, Asana, Bing Ads, Facebook Ads, Hubspot, and more.
A few flexibility issues are the only cons; for example, making it easier to do different types of editing with graphs and tables. Additionally, having better in-program templates for exporting data direct to email would be nice.
Google Data Studios is free to use.
ClicData is a business intelligence (BI) platform complete with a data warehouse, processing and management, dashboard designer and automation with over 50 widget customizations—all with over 250 data source options. The UX is clean, colorful, and intuitive.
Additionally, it is easy to get started with and there are video tutorials and webinars to deepen your understanding. This scored them favorably in the UI and Usability evaluation categories.
Integrations include QuickBooks, Zero, NetSuite, Salesforce, Hubspot, Sugar CRM, Pipedrive, Infusionsoft, Google Analytics and Ads, Airtable, Amazon Arora, Box, Bing Ads, Basecamp, Dropbox, Facebook, Microsoft Excel, Instagram, Jira, LinkedIn, Mailchimp, Oracle, Proofhub, Zendesk, and many more through a Zapier connection.
The dashboards and widgets are not as easy to edit and update as they could be. Sometimes you just have to delete the item and start over, even for minor changes. ClicData is $71/month and has a free 15-day trial.
The Octoboard platform is designed to help you collect and use business data by providing white label client portals, TV dashboard templates, leaderboard building, sharing cloud data insights, Slack communication integration, and more.
Octoboard is quite easy and intuitive to use and has a relatively low entry cost associated with it. It would be a good choice for small-to-mid-sized businesses. Integrations include Twitter, Facebook, Pinterest, YouTube, Salesforce, Google Ads and Analytics, Mailchimp, WordPress, Bing Ads, LinkedIn Ads, Hubspot CRM, Zendesk, SEO Audit, Zero, Moz, and many more.
Because reporting is such an important part of our Features and Functions evaluation criteria section, they lost a few marks due to the compare report customizations being a bit weak compared to other options on the list.
Octoboard starts at $27.91/month for 5 users, has a freemium version, and has a free 14-day trial of paid plans.
Power BI for Office 365 is a business analytics solution that includes self-service BI in the cloud, marketing collaboration, data publishing and sharing, ad hoc analysis, built-in interactive visuals, AI-powered data modeling, and more. Being a Microsoft program, Power BI scores well for Usability in our evaluation criteria.
MS tends to have a lower learning curve for the basic use of its programs, even if it’s just because of the semi-familiar UX from the hyper utilization of Excel, Word, and so on. Power BI integrates best with other Microsoft properties like Excel and Microsoft Dynamics CRM.
It also has integration opportunities with the likes of Mailchimp, Azure Analysis Services, Google Analytics, Azure SQL Database, CSV, MySQL, Oracle, Salesforce, and more. Like most Microsoft items, the full cost of the software—especially large-scale implementation—gets expensive very quickly.
Power BI for Office 365 starts at $9.99/user/month and has a freemium version.
The Marketing Dashboards Software Summary
Free 15 days trial (10 dashboards)
|From $39/month||Visit Website|
|From $25/month/account||Visit Website|
Free 14 days trial
|From $249.00/month||Visit Website|
Free 7 days trial
|From $99/month||Visit Website|
15 Days Free Trial
|$22/month for 2 users||Visit Website|
Free 14 days trial
|From $25/user/month||Visit Website|
Free to use
Free 15 days tria
|From $71/month||Visit Website|
|From $25/month||Visit Website|
|From $9.99/user/month||Visit Website|
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Other Marketing Dashboards Options
Here’s a few more that didn’t make the top list. If you need additional suggestions for handy marketing dashboards, check these out.
- Domo – Best marketing executive dashboard
- Board – Best dashboards for finance and insurance companies
- Sisense – Best interactive dashboards
- Looker – Best multi-cloud dashboard options
- Klipfolio – Best dashboards for startups
- Supermetrics – Best marketing dashboards for e-commerce
- AgencyAnalytics – Best marketing operations dashboard
- Funnel – Best dashboards for IT/engineering
- HubSpot – Best free marketing dashboard templates
- Metabase – Best open source marketing dashboard
- Cyfe – Best Facebook marketing dashboard software
- Google Search Console – Best for customizable web data reports
- Google Analytics Dashboard – Best free reporting tools by Google
- Databox – Best content marketing dashboard
What Do You Think About These Marketing Dashboards?
Have you tried out any marketing dashboards listed above? What key performance indicators does your marketer track and what digital marketing dashboard do you use for each? What marketing channel or channels do you prefer to focus on? If you could add one marketing performance dashboard to this list, what would it be? Let us know in the comments.
Not sure this is what you’re looking for?
Check this out: What Is Marketing Software? 15 Types And What They Do.
For even more advanced marketing solutions, check out: 10 Best PIM Software For Product Information Management In 2022.
Unsure what to track? 11 Ecommerce KPIs You Need To Track For A Successful Sales Strategy.