Mobile marketing software can mean a dozen different things. At its core, it’s some form of multichannel engagement software. That can include tools for mobile analytics, mobile engagement, optimization, SMS marketing, marketing automation, reputation management, and even CRMs.
Marketers are used to having a handful of tools at their fingertips, and it’s a reality of the job that you’ll always be discovering and needing new, better, and different tools.
Quickly Compare & Evaluate The Top 10 Mobile Marketing Software
In this article, I quickly outline the best mobile marketing software to help you discover new tools that can make your mobile efforts skyrocket this year.
Here are a few of the most common questions I come across when people ask me about using mobile marketing software:
What is a mobile marketing platform?
Mobile marketing platforms are software solutions that are used specifically for mobile marketing teams. These tools gather and collect information on their target audiences. This provides a deeper insight into personal behaviors so marketers can use this data to optimize future mobile campaigns.
Mobile marketing is a multi-channel, digital marketing strategy focused on reaching the target audience on mobile devices such as tablets and smartphones. Mobile campaigns response rates and success rates are higher than any other method of marketing. This is due to marketers being able to reach a far wider and more diverse audience with targeting capabilities.