Mobile marketing software can mean a dozen different things. At its core, it’s some form of multichannel engagement software. That can include tools for mobile analytics, mobile engagement, optimization, SMS marketing, marketing automation, reputation management, and even CRMs.
Marketers are used to having a handful of tools at their fingertips, and it’s a reality of the job that you’ll always be discovering and needing new, better, and different tools.
Here’s my list of my current favorites to help you discover new tools that can make your mobile marketing efforts skyrocket this year.