In this article, I quickly outline the best mobile marketing software to help you discover new tools that can make your mobile efforts skyrocket this year.
Mobile marketing software can mean a dozen different things. At its core, it’s some form of multichannel engagement software. That can include tools for mobile analytics, mobile engagement, optimization, SMS marketing, marketing automation, reputation management, and even CRMs.
Marketers are used to having a handful of tools at their fingertips, and it’s a reality of the job that you’ll always be discovering and needing new, better, and different tools.
Mobile marketing platforms are software solutions that are used specifically for mobile marketing teams. Here are some things they do:
help marketing and customer experience teams set up push notifications and SMS messages
collect information on your audience’s interactions with mobile messages or apps
A/B test mobile marketing campaigns
set up mobile marketing automations according to audience segments
provide reports and analytics to measure effectiveness of campaigns
What is a mobile marketing campaign?
Mobile marketing is a multi-channel, digital marketing strategy focused on reaching the target audience on mobile devices such as tablets and smartphones. Mobile campaigns response rates and success rates are higher than any other method of marketing. This is due to marketers being able to reach a far wider and more diverse audience with targeting capabilities.
Overviews Of The Mobile Marketing Software
Here’s a brief description of the mobile marketing tools that are featured on this top 10 list.