10 Best Marketing Analytics Software For Data Nerds

This article will help you quickly compare and evaluate the best marketing analytics software and marketing analysis tools.

Quickly Compare & Evaluate The 10 Best Marketing Analytics Software

These tools help marketers measure the effectiveness of their efforts, identify weak spots and find new opportunities. They come with features that help analyze social media campaigns, paid advertising, email outreach, landing pages, and many other types of digital marketing campaigns. You can use these tools to understand your sales funnels, optimize your conversion rates, report progress to clients and stakeholders with easy-to-build graphical reports, and more.

The Best Marketing Analytics Software List

Here’s a shortlist of the best marketing analytics software:

1. Salesforce Einstein
   
2. TrackMaven
   
3. TapClicks
   
4. Smartech
   
5. Whatagraph
   
6. Looker
   
7. HubSpot Marketing
   
8. Marketo
   
9. Birst
   
10. Adjust
    

Marketing Analytics Software FAQ

Here are a few commonly asked questions I come across when people ask me about using marketing analytics tools:

What are marketing analytics tools used for?

Marketing analytics software manages, evaluates, control, analyzes and leverages the performance of your marketing efforts. These analytics tools help keep track of your marketing KPIs and goals by monitoring marketing activities.

Why are marketing analytics tools important?

Marketing analytics tools allow you to become more efficient and minimize wasted marketing budget by analyzing what is performing well and what is not. By identifying what is working well, you can focus your efforts on campaigns that have a higher return on investment.

Other Marketing Analytics Software Options

Here’s a few more that didn’t make the top list. If you need additional suggestions for handy marketing analytics software, check these out.

1. Optimove
   
2. Periscope
   
3. Zoho Analytics
   
4. Funnel
   
5. Logi Analytics
   
6. Supermetrics
   
7. Mixpanel
   

Any other Marketing Analytics Software For The List?

Have you tried any of these tools for your businesses analytics? Have we missed out on any important tools from the list? Let The Ecomm Manager know about it in the comments below.

If you’re looking for other specific marketing tools, I suggest checking out:

• Marketing Dashboards & SEO Reporting Tools
• Marketing Attribution Software
• MRM Software (Marketing Resource Management)
• Marketing Planning Software