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As someone deeply rooted in the world of ecommerce solutions, I understand the critical role the right software plays in a business's success. Today, I'm here to share my insights on Volusion, an ecommerce solution that's been garnering attention. My aim is to provide you with clear, straightforward information to help you decide if Volusion is the right fit for your business needs.

Volusion review - ecommerce solution dashboard
Volusion's all-in-one ecommerce platform simplifies the creation, management, and expansion of your online store, offering a wide range of built-in features and additional add-ons.

Volusion Product Overview

Volusion is an ecommerce software solution that streamlines online store management. Primarily used by small to medium-sized businesses, it offers a range of benefits including enhanced customer experience and efficient inventory management. The software addresses pain points such as complex product listing processes and lackluster user engagement. Notable features include robust customization options, a user-friendly interface, a drag-and-drop website builder, and advanced analytics tools.


  • Customization: Volusion's customization capabilities stand out, allowing users to tailor their online store's look and feel to match their brand identity.
  • User Interface: It boasts a straightforward user interface, making it easy for non-tech savvy users to navigate and manage their online store.
  • Analytics Tools: Advanced analytics tools offer valuable insights into customer behavior, aiding in strategic business decisions.


  • Scalability Limits: Volusion may face challenges in scaling up for very large businesses, potentially limiting growth for users with expanding needs.
  • Feature Range: Compared to some competitors, Volusion's feature set might seem less comprehensive, particularly in areas like multi-channel selling.
  • Integration Options: It offers fewer integration options with external systems, which could be a drawback for users seeking extensive third-party app compatibility.

Expert Opinion

In my experience with Volusion, its strengths lie in its ease of use and customization options, making it a strong contender for small to medium-sized businesses. While its pricing and functionality strike a good balance, it may fall short for larger enterprises needing more advanced features or extensive integrations. The onboarding process is smooth, and the support team is reliable.

However, when compared to other ecommerce sites, it might underperform in scalability and range of features. Volusion is best suited for businesses looking for a straightforward, customizable online store solution without the need for complex integrations.

Volusion: The Bottom Line

What sets Volusion apart in the crowded ecommerce platform space is its exceptional customization capabilities paired with a user-friendly interface. It excels in offering a tailored user experience that aligns closely with a brand's identity. Additionally, its advanced analytics tools provide valuable customer insights, a feature particularly beneficial for small to medium-sized businesses.

The combination of these features makes Volusion a noteworthy choice for those prioritizing ease of use and brand customization in their ecommerce website.

Volusion Deep Dive

Explore Volusion's features, integrations, pricing, and more to understand its position in the ecommerce store landscape.

PPC campaign setup in Volusion ecommerce solution
Enhance brand visibility and boost online sales with targeted Pay-Per-Click (PPC) campaigns using Volusion's feature.

Product Specifications

  1. Customizable Design Templates - Yes
  2. SEO Management - Yes
  3. Social Media Integration - Yes
  4. Mobile Commerce - Yes
  5. Inventory Management - Yes
  6. Order Management - Yes
  7. Customer Relationship Management - Yes
  8. Secure Checkout - Yes
  9. Payment Gateway Integration - Yes
  10. Shipping Management - Yes
  11. Analytics and Reporting - Yes
  12. Multi-language Support - No
  13. Product Reviews and Ratings - Yes
  14. Email Marketing Integration - Yes
  15. Discount and Coupon Management - Yes
  16. Blogging Platform - Yes
  17. Digital Product Support - Yes
  18. API Access - Yes
  19. Multi-channel Selling - No
  20. Customer Loyalty Programs - Yes
  21. Abandoned Cart Recovery - Yes
  22. Performance Optimization - Yes
  23. GDPR Compliance - Yes
  24. B2B Functionality - No
  25. Affiliate Marketing Features - Yes

Feature Overview

  1. Customizable Design Templates: Volusion's templates are highly customizable, allowing businesses to create unique brand experiences.
  2. SEO Management: Effective SEO tools help improve search engine rankings.
  3. Social Media Integration: This feature helps businesses extend their reach on various social media platforms.
  4. Inventory Management System: Streamlines product tracking and inventory levels, reducing overstock and stockouts.
  5. Order Management Tools: Simplifies order processing and enhances customer satisfaction.
  6. Secure Checkout: Ensures customer data security on shopping carts, building trust.
  7. Payment Processing Integration: Supports multiple payment methods like credit card payments and digital banking, offering flexibility to customers.
  8. Analytics and Reporting: Provides insights into customer behavior and sales trends.
  9. Email Marketing Integration: Enhances marketing efforts with targeted email campaigns.
  10. Abandoned Cart Recovery: Recovers lost sales by reminding customers of their abandoned carts.

Standout Functionality

  1. Customizable Design Templates: Volusion offers a level of customization that allows for a truly personalized online store.
  2. Abandoned Cart Recovery: This feature is particularly effective, significantly recovering potential lost sales. This lessens abandoned cart reports.
  3. Secure Checkout: Volusion's focus on security is more robust compared to many competitors, offering peace of mind for both business owners and customers.


Volusion integrates natively with popular tools like PayPal, Stripe, and major shipping carriers. These integrations facilitate seamless shipping and payment processing. It offers an API for custom integrations, allowing for more personalized solutions. Various add-ons are available to extend its capabilities, like advanced SEO and marketing tools.


Volusion's pricing plans are competitive, offering value for the features it provides. You’ll have a dedicated account manager for the more premium plans.

  • Personal Plan: $35/user/month - Includes basic features suitable for small businesses.
  • Professional Plan: $79/user/month (min 5 seats) - Offers advanced features for growing businesses.
  • Business Plan: $299/user/month (billed annually) - Tailored for large enterprises, with comprehensive tools and analytics.
  • Prime Plan: Pricing upon request - Ideal for enterprises with complex ecommerce needs.

Ease of Use

Navigating Volusion is straightforward, with a well-organized interface. The onboarding process is efficient, though certain advanced features can be complex for new users.

Customer Support

Volusion's customer support is reliable, with responsive in-house channels including live chat and email. Documentation and webinars are helpful, although some users find the response time could be faster in peak hours.

Volusion Use Case

Who would be a good fit for Volusion?

Volusion is ideal for small to medium-sized businesses venturing into ecommerce or seeking to enhance their online presence. Its ease of use, customizable templates, and essential ecommerce features like inventory and order management make it a strong choice for businesses with limited technical resources.

Volusion's user-friendly interface and efficient setup process cater well to store owners and smaller teams needing to balance multiple aspects of their business without extensive IT support.

Who would be a bad fit for Volusion?

Volusion may not be suitable for large enterprises or businesses with complex ecommerce needs. Its limitations in scalability, lack of extensive multi-channel selling features, and more basic integration capabilities can be restrictive for larger companies or those requiring advanced customization and extensive third-party integrations. This makes it less ideal for businesses that have outgrown the 'small to medium' scale or those with specialized ecommerce requirements.

Volusion FAQs

Does Volusion support mobile commerce?

Yes, Volusion supports mobile commerce.

Can Volusion integrate with my existing CRM software?

Yes, Volusion offers integrations with various CRM software.

Is there a free trial available for Volusion?

Yes, Volusion offers a free trial.

Does Volusion support mobile commerce?

Yes, Volusion supports mobile commerce.

Can Volusion integrate with my existing CRM software?

Yes, Volusion offers integrations with various CRM software.

Is there a free trial available for Volusion?

Yes, Volusion offers a free trial.

Does Volusion provide SEO management tools?

Yes, Volusion includes SEO management tools to enhance online visibility.

Are there any additional costs for using Volusion's payment gateways?

Volusion integrates with various payment gateways, but additional costs depend on the chosen gateway provider.

Can I customize my online store's design with Volusion?

Yes, Volusion offers highly customizable design templates for online stores.

Does Volusion support multi-language online stores?

No, Volusion does not currently support multi-language stores.

How does Volusion handle shipping management?

Volusion offers comprehensive shipping and dropshipping management tools, integrating with major carriers for streamlined logistics.

Alternatives to Volusion

  • Shopify: Ideal for businesses seeking a more extensive set of integrations.
  • BigCommerce: Better suited for large-scale online stores needing advanced features.
  • WooCommerce: A great option for those already using WordPress and seeking a more flexible solution.

Volusion Company Overview & History

Volusion is an ecommerce software company that helps businesses build and manage their online stores. It's used by a variety of companies, especially small to medium-sized businesses. Volusion is a private company with headquarters in Austin, Texas. The company's mission is to empower businesses to succeed online. Since its inception, Volusion has reached significant milestones including expanding its feature set and growing its customer base.


In conclusion, Volusion stands out with its customizable design templates, secure checkout, and effective abandoned cart recovery feature. It's best suited for small to medium-sized businesses. I encourage those interested to explore Volusion and share their experiences in the comments.

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Francois Marchand
By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.