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Shopify marketing experts handle online store performance optimization and digital marketing campaign management. By outsourcing these elements of your operations, you can allocate your team’s time and resources to other tasks and avoid hiring an internal expert. But finding the right provider can be a challenge, especially with so many options available.

Using my experience with ecommerce management software and services, I evaluated and compared several of the top Shopify marketing experts available. From there, I compiled my results into detailed reviews to help you find the best provider for your needs.

Why Trust Our Reviews

We’ve been testing and reviewing ecommerce management software and services since 2019. As ecommerce experts ourselves, we know how critical and difficult it is to make the right decision when selecting a provider. We invest in deep research to help our audience make better purchasing decisions.

We’ve tested more than 2,000 tools and hundreds of service providers for different ecommerce management use cases and written over 1,000 comprehensive reviews. Learn how we stay transparent & check out our review methodology.

Best Shopify Marketing Experts Summary

Tools Price
Command C From $25,000 (billed annually)
SEO Discovery Pricing upon request
Underwater Pistol Pricing upon request
Nine15 Pricing upon request
Zettler Digital Pricing upon request
Praella Pricing upon request
Chicago Web Co. Pricing upon request
Liquify From $180/hour
IDHL Pricing upon request
Swanky Agency Pricing upon request
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Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose A Shopify Marketing Expert

It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:

FactorWhat to Consider
Business ObjectivesDoes this provider align with your strategic goals?
Service Scope and SLAsAre the offered services comprehensive enough for your needs?
Support AvailabilityIs support available when your team needs it most?
Costs and Pricing StructureDoes the pricing fit within your budget constraints?
Communication and ReportingHow often will you receive updates and reports?
Industry ExperienceDoes the provider have experience in your industry?
ScalabilityCan their services grow with your business?
Reputation and ReviewsWhat do other clients say about their experiences?
Use this checklist to keep your provider selection process organized and focused.

Best Shopify Marketing Experts Reviews

Below are my detailed summaries of the best Shopify marketing experts who made it onto my shortlist. My reviews look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.

Best for sustainable brands

  • Free consultation available
  • From $25,000 (billed annually)

Command C specializes in sustainable Shopify solutions, supporting brands with platform migrations, conversion optimization, and technical audits. It focuses on accessible design and eco-friendly ecommerce practices. 

Why I picked Command C: Command C integrates sustainable practices in its Shopify projects, including accessible design and energy-efficient site setups. Their technical audits and custom development help improve performance while reflecting your brand’s commitment to sustainability.

Standout Services: Command C offers custom Shopify migrations that ensure your store transitions smoothly from other platforms, minimizing disruptions and maintaining data integrity. Their sustainable design solutions focus on creating eco-friendly ecommerce experiences that align with your brand's values and appeal to environmentally conscious consumers.

Target industries: Fashion, home goods, beauty, health, and lifestyle.

Specialties: Sustainable design, Shopify development, custom migrations, user experience, and ecommerce strategy.

Pros and cons

Pros:

  • Prioritizes lightweight code
  • Expertise in eco-conscious UX
  • Emphasis on performance optimization

Cons:

  • Limited PPC advertising services
  • Basic content marketing support

Best for SEO-focused growth

  • Free SEO audit available
  • Pricing upon request

SEO Discovery offers organic growth for ecommerce through SEO strategies. It focuses on increasing brand visibility and conversions and helps optimize content and implement best practices.        

Why I picked SEO Discovery: SEO Discovery provides data-driven keyword research, on-page optimization, and technical SEO audits that align with your brand’s growth goals. Their approach ensures improved search rankings and visibility, helping you attract and retain customers through optimized, SEO-friendly content. 

Standout Services: SEO Discovery provides keyword research and optimization that helps your team identify and target the most effective keywords for your business, improving search engine rankings. Their link-building strategies focus on enhancing your website's authority and credibility, leading to better online visibility and increased traffic.

Target industries: Ecommerce, technology, healthcare, education, and tourism.

Specialties: SEO, digital marketing, link building, keyword research, and content marketing.

Pros and cons

Pros:

  • In-depth competitor analysis
  • Focus on organic traffic growth
  • Custom backlink strategies

Cons:

  • Minimal PPC advertising support
  • Few content creation services

Best for creative branding

  • Free consultation available
  • Pricing upon request

Underwater Pistol offers full-service design, development, and marketing services, focused on creative branding and digital strategy for ecommerce businesses. It specializes in Shopify ecommerce Plus setups with services in UX and UI design, conversion rate optimization, and in-depth content strategies tailored to the Shopify platform. 

Why I picked Underwater Pistol: Their team combines branding expertise with UX/UI design, creating visually unique stores that reflect your brand’s personality. They provide tailored content strategies, optimizing user experiences while enhancing conversion rates through creative, engaging designs. This approach is ideal for building a distinct brand presence and strengthening customer engagement across your Shopify store.

Standout Services: Underwater Pistol provides custom Shopify store designs that help you create a visually appealing and user-friendly online presence. Their digital marketing strategies focus on enhancing brand visibility and driving targeted traffic to your store, addressing core business challenges.

Target industries: Retail, fashion, beauty, health, and lifestyle.

Specialties: Creative branding, Shopify development, digital strategy, custom design, and marketing.

Pros and cons

Pros:

  • Focus on brand personality
  • Advanced UX/UI design skills
  • Specializes in conversion-focused design

Cons:

  • Basic email marketing support
  • Limited to visual design focus

Best for fashion brands

  • Free consultation available
  • Pricing upon request

Nine15 creates customized Shopify stores, focusing on design and development for fashion brands. It helps enhance brand appeal and user engagement and crafts high-performance Shopify stores to help brands succeed online. 

Why I picked Nine15: Nine15 offers design and development services that reflect the latest fashion trends. Their ability to create visually stunning Shopify stores helps your brand capture the attention of style-conscious customers. They work to enhance your online presence with optimized navigation, styling, and interactive features. 

Standout Services: Nine15 excels in custom theme development, allowing fashion brands to express their unique identity through tailored store designs. Their ecommerce strategy consulting provides insights that help your team maximize sales and improve customer engagement, addressing core business challenges.

Target industries: Fashion, apparel, retail, accessories, and lifestyle.

Specialties: Custom theme development, ecommerce strategy, UX/UI design, digital marketing, and Shopify development.

Pros and cons

Pros:

  • Prioritizes mobile experience
  • High-quality custom designs
  • Strong customer engagement strategies

Cons:

  • Minimal content marketing support
  • Limited to fashion niche

Best for small businesses

  • Free discovery call
  • Pricing upon request

Zettler Digital offers personalized services in SEO, paid ads, and email marketing to drive growth on a budget. It focuses on ROI and tailored strategies to help small brands compete effectively and sustainably. 

Why I picked Zettler Digital: Zettler Digital provides personalized solutions like tailored website design and hands-on support for small businesses. Their email and SMS marketing expertise ensures your business can reach and engage customers. Their services focus on targeted advertising management for Google ads and social media such as Facebook ads, helping you allocate your marketing budget for better brand awareness and overall impact. 

Standout Services: Zettler Digital excels in social media strategies that boost your brand's online presence and engage your target audience. Their website design services provide a visually appealing and functional ecommerce platform that enhances user experience.

Target industries: Luxury, fashion, food, health and wellness, and sports.

Specialties: Email marketing, SMS marketing, advertising and ad spend management, social media strategies, and website design.

Pros and cons

Pros:

  • Focus on local SEO and website health
  • Adaptable to client needs
  • Personalized website designs

Cons:

  • Few multi-channel integrations
  • Minimal advanced SEO services

Best for multi-channel marketing

  • Free consultation available
  • Pricing upon request

Praella offers various Shopify services, including marketing strategies focused on multi-channel integration. It provides tools that optimize customer lifecycles and retention and maximize growth through multi-channel campaigns. 

Why I picked Praella: Praella’s approach emphasizes the integration of multiple channels, enhancing customer experiences across digital touchpoints. Their services include custom Shopify setups, data-driven campaigns, and app integrations to support consistent branding and engagement. They focus on creating marketing solutions that adapt to changing market trends. 

Standout Services: Praella provides multi-channel integrations that allow you to manage your marketing efforts across various platforms from a unified interface, improving efficiency and reach. Their custom Shopify development services enable you to create a tailored ecommerce experience that addresses specific business needs and enhances customer engagement.

Target industries: Retail, fashion, technology, health, and lifestyle.

Specialties: Multi-channel marketing, Shopify development, custom design, digital strategy, and platform integrations.

Pros and cons

Pros:

  • Expertise in targeted ads
  • Offers personalized campaign setups
  • Focus on multi-channel strategies

Cons:

  • Standard PPC offerings
  • Minimal social media management

Best for local US businesses

  • Free consultation available
  • Pricing upon request

Chicago Web Co. offers smooth setups, personalized branding, and engagement-driving content. It combines Agile development practices with support, helping US-based SMBs expand and improve their online presence. 

Why I picked Chicago Web Co.: Chicago Web Co. specializes in personalized branding and responsive design to help local businesses attract nearby customers. They offer accessible support, flexible setups that cater to smaller budgets, and web designs that ensure your online store is easy to navigate and visually appealing. They prioritize user-friendly interfaces, helping your business attract and retain customers. 

Standout Services: Chicago Web Co. provides custom Shopify themes that allow you to create a unique online presence tailored to your brand's identity. Their ecommerce consulting services offer insights and strategies to help your team make informed decisions that enhance your store's performance and customer engagement.

Target industries: Retail, food and beverage, health, beauty, and home goods.

Specialties: Shopify design, web development, custom themes, ecommerce consulting, and user experience.

Pros and cons

Pros:

  • Brand-aligned design services
  • Quick project turnaround
  • Focus on local SEO

Cons:

  • Minimal PPC services
  • Few advanced SEO tools

Best for custom Shopify design

  • From $180/hour

Liquify offers custom Shopify designs that enhance user experience and brand impact. It focuses on theme customization, redesigns, and custom app development for ecommerce brands of all sizes. 

Why I picked Liquify: Liquify combines technical precision with creative design, offering services like custom theme development and advanced Shopify app integrations that align with your brand's unique needs. Their team works to create a distinct visual identity while enhancing functionality, making it easier for your customers to navigate and engage. 

Standout Services: Liquify specializes in custom theme development, allowing you to create a unique store design that suits your brand's identity. Their SEO and content marketing services help improve your store's visibility, drive more organic traffic, and address core business challenges.

Target industries: Ecommerce, retail, fashion, health, and beauty.

Specialties: Theme customization, custom app development, SEO, content marketing, and Shopify Plus.

Pros and cons

Pros:

  • Tailored ecommerce strategies
  • Detailed UX optimization
  • Mobile-first design expertise

Cons:

  • No email marketing support
  • Few built-in SEO options

Best for UK-based companies

  • Free consultation available
  • Pricing upon request

IDHL specializes in digital strategy, design, and development for enterprise-level brands in the UK. It combines technical expertise and creative design to optimize ecommerce platforms. 

Why I picked IDHL: IDHL offers services like platform migrations, custom Shopify integrations, and data-driven UX design that align with the unique needs of the UK market. Their services include Shopify development and digital marketing, which are crucial for creating a strong online presence. Their expertise in data-driven strategies ensures your business can effectively reach and engage its target audience.

Standout Services: IDHL specializes in data-driven marketing that helps you optimize campaigns and achieve better ROI through targeted strategies. Their shopify development services offer customized solutions to enhance your store’s functionality and user experience, addressing key business needs.

Target industries: Retail, fashion, technology, health, and homeware.

Specialties: Shopify development, digital marketing, data-driven strategies, UX/UI design, and conversion optimization.

Pros and cons

Pros:

  • Custom UK-based SEO strategies
  • Detailed UX design support
  • Expertise in UK localization

Cons:

  • Complex projects may take longer
  • No advanced retargeting support

Best for enterprise solutions

  • Free consultation available
  • Pricing upon request

Swanky Agency is an expert in migration, internationalization, and data-driven marketing to support large-scale ecommerce growth. It builds custom automation solutions, and subscription models and offers conversion rate optimization and global expansions. 

Why I picked Swanky Agency: Swanky Agency offers tailored services like complex platform migrations, internationalization, and custom app development that drive scalable growth. Their team focuses on strategic UX design, A/B testing, and data-driven insights to optimize customer journeys. This ensures your business can expand globally with a Shopify store designed to handle and deliver high demand. 

Standout Services: Swanky Agency excels in conversion rate optimization that enhances your online store's performance by turning visitors into customers. Their data-driven design approach ensures your store is visually appealing and effectively structured to improve user engagement.

Target industries: Retail, fashion, health, beauty, and electronics.

Specialties: Shopify Plus development, conversion rate optimization, data-driven design, digital marketing, and UX/UI design.

Pros and cons

Pros:

  • Optimized for high-traffic sites
  • Advanced A/B testing capabilities
  • Expertise in enterprise migrations

Cons:

  • Longer implementation timeline
  • Primarily UK-based team

Other Shopify Marketing Experts

Here are some additional Shopify marketing experts providers that didn’t make it onto my shortlist, but are still worth checking out:

  1. Eastside Co

    For ecommerce startups

  2. Arctic Grey

    For tech industry clients

  3. Disruptive Advertising

    For conversion rate optimization

  4. Kota

    For creative web design

  5. Straight North

    For lead generation focus

  6. SmartSites

    For pay-per-click campaigns

  7. Forge Digital Marketing

    For social media advertising

  8. Seventh Triangle Consulting

    For small business support

  9. Minion Made

    For custom Shopify solutions

  10. Reiss Group

    For content marketing strategies'

What Do Shopify Marketing Experts Do?

Shopify marketing experts promote and optimize Shopify stores to enhance online sales and visibility. They might offer things like: 

  • Managing digital marketing campaigns
  • Optimizing your online store for better search results
  • Designing custom Shopify themes
  • Running social media promotions
  • Analyzing data for marketing insights

Businesses, especially ecommerce brands and marketing departments, seek out Shopify marketing experts to improve their store's performance and address challenges like low traffic and conversion rates.

Shopify Marketing Experts Selection Criteria

When selecting the best Shopify marketing experts to include in this list, I considered common business needs and pain points these providers address. This included things like increasing conversion rates and improving online visibility. I also used the following framework to keep my evaluation structured and fair: 

Core Services (25% of total score)
To be considered for inclusion in this list, each provider had to offer these basic services:

  • Digital marketing campaigns
  • Search engine optimization
  • Social media marketing
  • Custom Shopify design
  • Email marketing strategies

Additional Standout Services (25% of total score)
To help further narrow down the competition, I also looked for unique or especially valuable services, such as:

  • Multi-channel marketing integration
  • Advanced analytics and reporting
  • AR/VR shopping experiences
  • Influencer marketing partnerships
  • Sustainability-focused strategies

Industry Experience (10% of total score)
To get a sense of the industry experience of each provider, I considered the following:

  • Years in business
  • The range of industries served
  • Client portfolio diversity
  • Case studies and success stories
  • Thought leadership content

Onboarding (10% of total score)
To evaluate the onboarding experience for each provider, I considered the following:

  • Ease of initial setup
  • Availability of training resources
  • Clarity of process and expectations
  • Time to launch
  • Dedicated onboarding support

Customer Support (10% of total score)
To assess the level of customer support each provider offers, I considered the following:

  • Availability of support channels
  • Response time for inquiries
  • Quality of support interactions
  • Availability of dedicated account managers
  • Customer support reviews

Value For Price (10% of total score)
To evaluate the pricing and potential ROI of working with each provider, I considered the following:

  • Transparency of pricing structures
  • Flexibility of pricing plans
  • Competitiveness compared to other providers
  • Potential for ROI
  • Client satisfaction with pricing

Customer Reviews (10% of total score)
To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:

  • Overall satisfaction ratings
  • Specific feedback on service quality
  • Reports of ROI or success
  • Frequency of positive testimonials
  • Consistency of service delivery

Key Shopify Marketing Experts Services

When selecting a Shopify marketing expert, keep an eye out for the following key services:

  • Digital marketing campaigns: Strategies to promote your store across various online channels, increasing visibility and sales.
  • Search engine optimization: Techniques to improve your store's ranking in search results, driving more organic traffic.
  • Custom Shopify design: Tailored design solutions to create a unique and engaging online store experience.
  • Social media marketing: Utilizing social platforms to reach and engage with your target audience effectively.
  • Email marketing strategies: Campaigns to nurture leads and maintain customer relationships through personalized emails.
  • Multi-channel integration: Solutions that allow you to manage marketing efforts across different platforms from one place.
  • Conversion rate optimization: Techniques to increase the percentage of visitors who complete a desired action on your site.
  • Content marketing: Creating valuable content to attract and retain a clearly defined audience and drive profitable customer actions.
  • Influencer marketing: Partnerships with influencers to leverage their audience and boost your brand's reach.
  • Analytics and reporting: Tools to track and analyze marketing performance, helping you make data-driven decisions.

Benefits of Shopify Marketing Experts

Partnering with a Shopify marketing expert offers several benefits for your team and your business. Here are a few you can look forward to:

  • Increased visibility: SEO and digital marketing campaigns improve your store's online presence, attracting more potential customers.
  • Higher conversion rates: Conversion rate optimization strategies help turn more visitors into paying customers and boost sales.
  • Custom store experience: Custom Shopify design creates a unique shopping environment that reflects your brand and engages users.
  • Enhanced customer engagement: Social media and email marketing campaigns keep your audience informed and involved with your brand.
  • Multi-platform management: Multi-channel integration lets you efficiently manage marketing efforts across various platforms, saving time and resources.
  • Data-driven decisions: Analytics and reporting provide insights into marketing performance and help you make informed business decisions. 

Costs And Pricing Structures Of Shopify Marketing Experts

Shopify marketing experts come at a custom price to accommodate various business needs, sizes, and circumstances. Providers work within one of the following pricing structures:

  • Project-based: Charges are based on the scope and length of a specific project.
  • Hourly rate: Clients are billed for the actual hours spent on their project by the provider.
  • Retainer fee: A set monthly fee guarantees access to specific services or hours each month.
  • Subscription-based: Clients pay a recurring fee for ongoing services and support.
  • Performance-based: Fees are tied to achieving specific performance metrics or results.

Key Factors That Influence Shopify Marketing Experts' Pricing

Beyond the specific pricing model, here are some additional factors that can influence the cost of Shopify marketing experts:

  • Customization needs: The more tailored the solution, the higher the potential cost due to additional development time.
  • Project complexity: Complex projects with intricate requirements generally require more resources and time, increasing costs.
  • Service scope: A broader range of services or more extensive support will typically result in higher pricing.
  • Industry standards: Compliance with specific regulations may necessitate extra work, impacting the cost.
  • Business size: Larger businesses might require more extensive services and support, influencing the price.

Being aware of these factors before you start seeking out custom quotes from providers helps you get a sense of what to expect, and compare and contrast quotes more effectively.

Shopify Marketing Experts: FAQs

Here are some answers to common questions about Shopify marketing experts:

What should I expect during the onboarding process?

During onboarding, you should expect a detailed discussion about your business goals and marketing needs. The provider will likely conduct an initial audit of your current marketing efforts and Shopify store setup. They will then propose a tailored strategy that aligns with your objectives. Communication is crucial, so you should also discuss how you’ll stay updated on progress.

How do Shopify marketing experts measure success?

Success is typically measured using key performance indicators (KPIs) like increased traffic, higher conversion rates, and improved ROI. Regular reports and analytics will help you track these metrics over time. Providers should offer clear benchmarks and timelines to help them assess progress. It’s important to align on what success looks like for your business from the start.

Can Shopify marketing experts work with my existing team?

Yes, most experts can collaborate with your existing marketing team to enhance your efforts. They can offer specialized skills and insights that complement your team’s strengths. Clear communication and defined roles will ensure a smooth partnership. Your team can also benefit from expert training and guidance provided during the engagement.

How long does it take to see results?

The timeline for results can vary based on the complexity of your marketing strategy and existing market conditions. Some improvements, like increased visibility, may be noticeable within a few months. However, more significant outcomes, such as higher conversion rates or substantial ROI, might take longer. Patience and consistent effort are key to long-term success.

What if my needs change during the contract period?

If your needs change, most providers offer flexibility to adjust strategies accordingly. It’s important to communicate any changes in your business objectives or market conditions. Review your contract terms to understand any implications for services or pricing. Regular check-ins with your provider can help ensure your strategy stays aligned with your evolving goals.

Can a Shopify marketing expert help with international sales?

Yes, many Shopify marketing experts have experience with global sales and can guide you through targeting new markets. They can help set up international ad campaigns, optimize for foreign audiences, and ensure smooth logistics and checkout processes. Discuss your expansion goals so they can develop an appropriate strategy.

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Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.