My goal for this post is to help you quickly compare the best SEO reporting software and other report dashboards.
First, what is search engine optimization (SEO)?
SEO is a way to make sure that your online property shows up as near to the top of a search engine (Google, Bing, DuckDuckGo) when someone searches for your target keywords—typically, keywords that relate to your product, expertise, or theme. Google tends to attract the majority on desktop search traffic, accounting for 75% globally in 2019, but you should consider other sources as well.
SEO reports for clients or C-suites are important because it can display tangible proof that you are making progress when it comes to building your reputation and drawing attention to yourselves. For example, it’s important to track links you’ve earned so that you know that you are being pointed to as an authoritative source on a particular subject.
Not only this, but these types of SEO dashboards and data manipulation tools can help you use search data to fuel your content strategy—to help you decide what to produce, and for whom—from the very beginning.
In this post, I’ll highlight a few of the best SEO report template tools that can help you navigate marketing reporting dashboard systems so that you have the best data at your fingertips. I will also answer some FAQs about the best reporting tools on the market and provide a simple comparison of some of my favorites.
Quickly Compare & Evaluate The 10 Best SEO Report Software
Dashboard analytics helps you organize and sort your data in a way that looks good and makes sense. SEO report templates speed that whole process up by taking repetitive administrative and technical off your plate.
SEO Reports Software Comparison Criteria
What are we looking for when we select SEO agency tools for review? Here’s a summary of my evaluation criteria:
- User Interface (UI): Is it clean and attractive?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
- Integrations: Is it easy to connect with other tools? Any pre-built integrations?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
SEO Reporting Key Features
- SEO KPI Tracking: Ability to set your goals and measure progress against them.
- Website Audits: Chech website for pro-SEO functionality like fast load times and mobile device optimization.
- Automated Reports: Are reports updated in real-time and ready to distribute with the click of a button? Are the reports customizable, intuitive, and clean?
- Drag-and-Drop Data Visualizations: Can you adjust the way dashboards and reports look with easy, drag-and-drop functionality?
- Rank Tracking: Can you easily and thoroughly track how you rank with SEO indicators when compared to industry standards, general averages, and your competitors?
- Actionable Insights: What 3-5 things can you do right now to try to boost your SEO rank?
- Keyword Tracking: What are you ranking for? What should you be ranking for?
- Data Sources: Is it easy to include and pull data from a variety of data sources? Are the most popular sources built-in and ready to track? Are there any notable omissions?
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Overviews Of The 10 Best SEO Dashboard Software
What is the best SEO reporting tool? Here’s a brief description of the SEO agency software that is featured on this top 10 list.
Dashthis is a reporting solution with preset digital marketing dashboard templates to create reports quickly. You can automate the distribution of reports so clients can access reports and dashboards whenever they need them. It has a white labeling feature to customize the theme, URL, logo, fonts, and colors of reports to help promote your brand.
Dashthis is the best SEO reporting dashboard with KPI tracking to help you monitor vital SEO metrics. You can use this feature to assess your clients’ link-building stats and find ways of improving how they acquire links from other websites to boost traffic on their websites.
Dashthis lets you analyze page load times that might affect customer satisfaction and turn off new visitors. It has preset widgets you can use to quickly monitor KPIs that your clients want to focus on.
Dashthis integrates with other SEO and content marketing tools, including Google Ads, Google Search Console, Bing Ads, and Moz.
Dashthis pricing starts at $33/month/up to three dashboards and offers a 15-day free trial.
Klipfolio is a business intelligence and analytics platform for importing, modifying, analyzing, and presenting data. Its website analytics dashboard gives you visibility on your SEO data, metrics, and KPIs. You can use Klipfolio to track the website traffic generated by blogs, landing pages, ads, social media, and newsletters to know which channels you should focus on for the highest impact on sales.
Klipfolio can pull data from virtually anywhere: SQL database, an FTP server, a Google Drive, a hard drive, another SaaS tool, data warehouses, etc. Then, they make it super easy to share reports either by email, Slack, published links, or by adding users. Plus, you can use the Klipfolio editor to get super granular about how you want to present data.
Tinkerers rejoice! Klipfolio is an API machine with 100s of connections to the web, project, and digital advertising services you use, like ActiveCampaign, AHREFS, Asana, Alexa, Basecamp, Box, Buffer, Ask Nicely, Google Analytics, and honestly anything else you can think of.
Klipfolio has a free forever plan with limited features for up to two users, while the pricing for their paid plans starts at $99/month/up to 4 users.
Whatagraph is a reporting tool that lets you monitor multiple channels and campaigns simultaneously. You can use it to automate the sending of reports at a pre-selected frequency to avoid missing deadlines. It also has a collaboration feature that lets you simultaneously create and edit reports with your team members.
Whatagraph is the ultimate SEO dashboard tool if you want to white-label reports. You can completely personalize reports by customizing the font, colors, style, and shades. There is also an option to replace Whatagraph’s logo and domain with your agency’s logo to reinforce your branding. You can also send reports to stakeholders with your own domain in the URL.
Whatagraph integrates with other SEO reporting tools like Google Sheets, Google Analytics, Google My Business, and Semrush.
Whatagraph pricing starts at $199/month/up to five users and offers a free seven-day trial.
Zoho Analytics is a business intelligence and analytics platform for connecting, preparing, analyzing, and presenting data. You can use Zoho Analytics to connect to multiple data sources, including mobile apps, on-premise files, cloud databases, and feeds. Zoho Analytics lets you create easy-to-understand reports and SEO dashboards with charts, widgets, graphs, and pivot tables.
Zoho Analytics offers data alerts to automatically receive notifications when metrics change drastically, either up or down. You can receive alerts on anomalies or underperforming SEO rankings to get your team together and implement action plans to stay on course. Zoho Analytics can also alert you when the competition overtakes your website so you can adjust your strategy.
Zoho Analytics integrates with other marketing and reporting tools, including Shopify, Google Analytics, Jira, and ServiceNow.
Zoho Analytics pricing starts at $24/month/for up to 2 users and offers a 15-day free trial.
Geckoboard is a dashboarding platform for gathering and assessing data from multiple sources. It has a filtering feature to focus on the metrics you need.
Geckoboard also has data visualization options for presenting data in a format that’s easy to understand. Geckoboard is the best SEO reporting tool with an automated site audit feature to assess how optimized a website is.
This reporting dashboard tells you how many new organic users you have to know if your marketing campaign is successful. Site audits alert you to errors and warnings preventing you from achieving your website traffic goals.
Geckoboad integrates with other SEO reporting tools, including Salesforce, Mailchimp, and Asana.
You can connect Geckoboard to a paid Zapier account to access other premium apps.
Geckoboard pricing starts at $39/month/for up to three users and offers a free trial of undisclosed duration.
Tapclicks is a SEO data and reporting software for consolidating all your data in a centralized source. It allows white labeling to better present reports to stakeholders. You can use Tapclicks to automate reporting, so your team receives consistent updates without manual intervention.
Tapclicks has a competitive intelligence platform to analyze the performance of your competitors. You can benchmark the SEO performance of competitors to come up with detailed reports.
Tapclicks lets you analyze competitors’ ad copy, landing pages, and PPC strategies and incorporate their best practices into your digital marketing strategies. Tapclicks integrates with other marketing and reporting tools, including Spotify Ads, StackAdapt, Facebook Ads, Google Ads, and Google Analytics.
Tapclicks provides pricing details and a 14-day free trial upon request.
Google Data Studio is an online tool for converting data into informative reports and dashboards. You can use Google Data Studio to gather data from spreadsheets or other sources like Google Ads, Google Analytics, and Google BigQuery and combine them in one location.
Google Data Studio allows you to create visual reports with drag-and-drop functionality. You can use this reporting tool to create shareable graphs and charts.
Google Data Studio lets you add shapes and images to make your reports easier to understand. You can also customize the report’s colors, fonts, and logo to reinforce your company’s branding.
Google Data Studio is a free SEO reporting tool.
Octoboard is a cloud-based reporting tool with SEO, PPC, social, and web analytics features. Octoboard has a keyword rank tracker feature to monitor keyword rank across multiple channels, websites, and locations. You can use this keyword ranking feature to assess competitor websites.
Octoboard’s historical rank tracking feature lets you compare your current SEO campaign with previous campaigns to identify strengths and weaknesses. You can use this to monitor website traffic to assess the success of an SEO strategy.
Octoboard integrates with other content marketing and reporting tools like Google Ads, Google Analytics, and Campaign Monitor.
Octoboard pricing starts at around $25/month/for up to five clients and offers a free trial of unspecified duration.
Botify is an SEO dashboard with predictive analytics to help you prioritize SEO tasks that greatly affect your website. Botify has an alerts panel to notify you of critical issues affecting your SEO strategy to prevent drops in organic traffic.
Botify has a keyword research feature for selecting keywords based on real queries, clicks, and impressions. This feature allows you to get a clear impression of how users search for your products as well as the locations and devices searchers use so you know where to target them.
Botify lets you see your clients’ rankings from Google Search Console to find their position on strategic pages and give them an idea of platforms they need to improve.
Botify integrates with other SEO and reporting tools like Bing, Google Cloud, and MarketMuse.
Botify provides pricing details and a demo of their software upon request.
Salient is SEO repoting software for continuous process improvement, analytics, and data mining. Its dashboards have lockable filters to hone in on the data that you want front-and-center.
Salient is viewable on web browsers and through its mobile application that works on iOS and Android mobile devices. Salient has a best practice template to allow your team to hit the ground running.
Salient’s SEO reporting template uses the most relevant use cases, so there’s no need to reconfigure them. With its pre-packaged analytics feature, you can tailor your SEO reporting dashboard without starting from scratch. You can use Salient to create drillable dashboards with pre-built exception tests, analysis paths, and interactive visualization tools to deliver reports your clients can easily understand.
Salient provides pricing information and a demo upon request.
The 10 Best SEO Dashboard Software Summary
15-day free trial
|From $39/month||Visit Website|
14-day free trial
|From $99/month||Visit Website|
Free 7 days trial
|From $99/month||Visit Website|
15-day free trial
|From $24/month||Visit Website|
|From $39/month||Visit Website|
Free 14 days trial
|From $25/user/month||Visit Website|
Free to use
|From $25/month||Visit Website|
Need expert help finding the right SEO/SEM Software?
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It takes just a minute to submit your requirements and they will give you a call at no cost or commitment. You’ll get custom product shortlists covering the top solutions that best fit your specific needs from their team of software experts (via phone or email) and they can even connect you to your choice of the selected vendors. To get started, please submit the form below:
Other Options for SEO Report Tools
Here’s a few more SEO ranking report software that didn’t make the top list. If you need additional suggestions for a handy online SEO report, check these out.
- Supermetrics - An automation tool for PPC, SEO, social, and web analytics with over 400,000 users.
- AgencyAnalytics - SEO, PPC, social, email, review, and call tracking dashboards built for marketing agencies.
- SEO Site Checkup - Automatically keep track of weekly changes in more than 30 SEO variables with notifications and reports.
- Woorank - An SEO checker and SEO audit tool to track and connect your marketing data.
- Raven - White label SEO reports and an SEO tool platform for agencies, freelancers, and in-house marketers.
- SEMrush - A complete workflow for SEO professionals with marketing insights and competitors’ strategy overviews.
- Moz - rack performance of thousands of your traffic-driving keywords across 170+ search engines.
- Sistrix - Visibility index, competition, and opportunity analysis, and historical data through professional-focused modules.
- Ahrefs - See the exact keywords for which your competitors rank in organic search and the amount of traffic driven by each.
What Do You Think About These Tools?
Have you tried out any search engine ranking report software listed above? Do you rely on a particular SEO strategy template or vary your approach to SEO analysis reports?