10 Best SEO Reporting Tools For Agencies In 2023

Dashthis is a reporting solution with preset digital marketing dashboard templates to create reports quickly. You can automate the distribution of reports so clients can access reports and dashboards whenever they need them. It has a white labeling feature to customize the theme, URL, logo, fonts, and colors of reports to help promote your brand.

Dashthis is the best SEO reporting dashboard with KPI tracking to help you monitor vital SEO metrics. You can use this feature to assess your clients’ link-building stats and find ways of improving how they acquire links from other websites to boost traffic on their websites.

Dashthis lets you analyze page load times that might affect customer satisfaction and turn off new visitors. It has preset widgets you can use to quickly monitor KPIs that your clients want to focus on.

Dashthis integrates with other SEO and content marketing tools, including Google Ads, Google Search Console, Bing Ads, and Moz.

Dashthis pricing starts at $33/month/up to three dashboards and offers a 15-day free trial.

SE Ranking is an all-in-one SEO reporting tool that provides users with detailed analytics about their website’s performance in search engine rankings.

It offers keyword tracking, competitor analysis, and website audit capabilities so users can get a better understanding of where they stand with their competitors. The platform also includes tools for social media management and content marketing, allowing users to keep track of their online presence across multiple channels. SE Ranking’s audit tool checks for broken links, page speed optimization, duplicate content, and indexability errors. This feature makes it easy for agencies to quickly identify potential issues and create action plans to address them. The software’s competitor analysis tool allows users to compare their SEO metrics against those of other websites in their industry. This feature gives agencies insight into how well their website is performing compared to others in terms of organic traffic, keyword rankings, and backlinks so they can determine where there might be areas for improvement.

SE Ranking offers an array of customizable reports and dashboards that allow users to analyze data quickly and accurately. Agencies can easily compare progress over time with the ability to drill down into different metrics and use the data to create detailed reports. Users can generate branded PDF reports and customize them with their logos and colors for a professional touch. The reports are highly customizable with many options available including date range selection, comparison period selection, multiple report templates, live editing, and white label options. Agencies can also schedule automatic report delivery so that their clients always receive the latest data promptly.

Klipfolio is a business intelligence and analytics platform for importing, modifying, analyzing, and presenting data. Its website analytics dashboard gives you visibility on your SEO data, metrics, and KPIs. You can use Klipfolio to track the website traffic generated by blogs, landing pages, ads, social media, and newsletters to know which channels you should focus on for the highest impact on sales.

Klipfolio can pull data from virtually anywhere: SQL database, an FTP server, a Google Drive, a hard drive, another SaaS tool, data warehouses, etc. Then, they make it super easy to share reports either by email, Slack, published links, or by adding users. Plus, you can use the Klipfolio editor to get super granular about how you want to present data.

Tinkerers rejoice! Klipfolio is an API machine with 100s of connections to the web, project, and digital advertising services you use, like ActiveCampaign, AHREFS, Asana, Alexa, Basecamp, Box, Buffer, Ask Nicely, Google Analytics, and honestly anything else you can think of.

Klipfolio has a free forever plan with limited features for up to two users, while the pricing for their paid plans starts at $99/month/up to 4 users.

Geckoboard is a dashboarding platform for gathering and assessing data from multiple sources. It has a filtering feature to focus on the metrics you need.

Geckoboard also has data visualization options for presenting data in a format that’s easy to understand. Geckoboard is the best SEO reporting tool with an automated site audit feature to assess how optimized a website is.

This reporting dashboard tells you how many new organic users you have to know if your marketing campaign is successful. Site audits alert you to errors and warnings preventing you from achieving your website traffic goals.

Geckoboad integrates with other SEO reporting tools, including Salesforce, Mailchimp, and Asana.

You can connect Geckoboard to a paid Zapier account to access other premium apps.

Geckoboard pricing starts at $39/month/for up to three users and offers a free trial of undisclosed duration.

Tapclicks is a SEO data and reporting software for consolidating all your data in a centralized source. It allows white labeling to better present reports to stakeholders. You can use Tapclicks to automate reporting, so your team receives consistent updates without manual intervention.

Tapclicks has a competitive intelligence platform to analyze the performance of your competitors. You can benchmark the SEO performance of competitors to come up with detailed reports.

Tapclicks lets you analyze competitors’ ad copy, landing pages, and PPC strategies and incorporate their best practices into your digital marketing strategies. Tapclicks integrates with other marketing and reporting tools, including Spotify Ads, StackAdapt, Facebook Ads, Google Ads, and Google Analytics.

Tapclicks provides pricing details and a 14-day free trial upon request.

Botify is an SEO dashboard with predictive analytics to help you prioritize SEO tasks that greatly affect your website. Botify has an alerts panel to notify you of critical issues affecting your SEO strategy to prevent drops in organic traffic.

Botify has a keyword research feature for selecting keywords based on real queries, clicks, and impressions. This feature allows you to get a clear impression of how users search for your products as well as the locations and devices searchers use so you know where to target them.

Botify lets you see your clients’ rankings from Google Search Console to find their position on strategic pages and give them an idea of platforms they need to improve.

Botify integrates with other SEO and reporting tools like Bing, Google Cloud, and MarketMuse.

Botify provides pricing details and a demo of their software upon request.

Google Data Studio is an online tool for converting data into informative reports and dashboards. You can use Google Data Studio to gather data from spreadsheets or other sources like Google Ads, Google Analytics, and Google BigQuery and combine them in one location.

Google Data Studio allows you to create visual reports with drag-and-drop functionality. You can use this reporting tool to create shareable graphs and charts.

Google Data Studio lets you add shapes and images to make your reports easier to understand. You can also customize the report’s colors, fonts, and logo to reinforce your company’s branding.

Google Data Studio is a free SEO reporting tool.

Salient is SEO repoting software for continuous process improvement, analytics, and data mining. Its dashboards have lockable filters to hone in on the data that you want front-and-center.

Salient is viewable on web browsers and through its mobile application that works on iOS and Android mobile devices. Salient has a best practice template to allow your team to hit the ground running.

Salient’s SEO reporting template uses the most relevant use cases, so there’s no need to reconfigure them. With its pre-packaged analytics feature, you can tailor your SEO reporting dashboard without starting from scratch. You can use Salient to create drillable dashboards with pre-built exception tests, analysis paths, and interactive visualization tools to deliver reports your clients can easily understand.

Salient provides pricing information and a demo upon request.

Octoboard is a cloud-based reporting tool with SEO, PPC, social, and web analytics features. Octoboard has a keyword rank tracker feature to monitor keyword rank across multiple channels, websites, and locations. You can use this keyword ranking feature to assess competitor websites.

Octoboard’s historical rank tracking feature lets you compare your current SEO campaign with previous campaigns to identify strengths and weaknesses. You can use this to monitor website traffic to assess the success of an SEO strategy.

Octoboard integrates with other content marketing and reporting tools like Google Ads, Google Analytics, and Campaign Monitor.

Octoboard pricing starts at around $25/month/for up to five clients and offers a free trial of unspecified duration.

Semrush is a comprehensive SEO reporting tool that agencies can use to track their clients' progress and identify areas of opportunity for their online stores. It provides detailed data on keyword rankings, traffic, and backlinks—all of which are vital in crafting an optimized campaign to get your products or services in front of as many eyes as possible organically. 

Semrush offers insights into the strategies employed by competitors, allowing agencies to adapt and improve their campaigns accordingly. The competitor analysis report allows agencies to see how websites stack up against competitors. Users can see what keywords they're ranking for, their organic traffic, and what their backlink profile looks like, which can be invaluable when developing SEO strategies.

Semrush's log file analyzer allows you to see how a website is accessed by search engines, what kind of traffic it receives, and what keywords are used to find the site, helping them tweak their website's design and content to attract more customers. The site audit feature provides information about a website’s performance, including analysis of on-page factors that might cause potential customers to click away, like page load times.

Semrush tracks website traffic and conversion rate data which can be segmented by country, device, and even individual pages. This granular level of data is essential for understanding which product pages are performing well and which ones need improvement, allowing for a more targeted approach to selling online. 

Pricing for Semrush starts at $119.95/month and offers a 7-day free trial.