The 10 Best Mobile Marketing Software Of 2023

Salesforce CRM is a software solution with mobile capabilities that helps businesses manage customer relationships more efficiently. It provides companies with insights into customer behavior, preferences, and interactions which can be used to create targeted campaigns and promotions tailored to meet customers' needs.

Through its mobile-friendly features, marketers can create campaigns that look great on any screen size and run smoothly on any device type. Additionally, it provides automated notifications for when customers take specific actions, such as making a purchase, allowing users to tailor their messaging even further.

The software allows businesses to track customer interactions across email, social media, web pages, and other platforms. With this information, marketers can identify which strategies work better and adjust accordingly. Salesforce CRM includes tools for creating personalized, automated messages that can be sent to customers for increased loyalty, such as segmentation, scoring, and multichannel initiatives.

Users can automate routine tasks related to mobile marketing, such as sending follow-up emails or creating personalized notifications depending on customer behavior or preferences. This helps eliminate manual labor in executing campaigns while allowing users to drive engagement. With connectors like Zapier and PieSync, it's easy to sync data between different web services and platforms to get a comprehensive view of the customer base and ensure that all information remains up to date across systems. This makes managing multiple campaigns across various channels easier without entering each piece of data every time something changes manually.

CleverTap is a mobile marketing software with a user segmentation feature for grouping users into segments and targeting them using their in-app actions. Its lifecycle optimization feature uses campaign testing to see which marketing campaigns move more users to the next customer lifecycle stage.

CleverTap has an SMS marketing feature for creating and scheduling personalized text messages to promote products and services. It also has an email marketing feature for automating email campaigns based on a customer’s lifecycle. CleverTap is the best mobile marketing software for boosting engagement to help retain customers.

You can use CleverTap to deliver marketing messages through various channels, including in-app messaging, text messaging, push notifications, email, and app inboxes. It uses behavioral analytics to track behaviors and uncover trends you can use to recommend products that can help retain customers.

CleverTap also has an uninstall tracking feature to see how many users uninstall your app and device win-back strategies.

CleverTap provides pricing information upon request.

Iterable is a cross-channel marketing platform for connecting to customers using their preferred channel, be it SMS messaging, push notification, email, or in-app messaging. It has a content optimization feature for delivering relevant content based on your customers’ behavior, interests, and actions.

Iterable allows you to send marketing materials directly to customers’ mobile app inbox to avoid disrupting their in-app experience.

Iterable is the best mobile marketing software that allows users to consolidate SMS messaging, push notification, in-app notification, email, and social media messaging in one platform to make managing mobile marketing campaigns easier. It has an artificial intelligence feature for automating manual tasks and decision-making processes to help marketers save time. This AI feature predicts the best time to send marketing materials to maximize engagement and reduce bouncebacks.

Iterable integrates with other text marketing and mobile messaging tools like Google Analytics, Zendesk, Twilio, and LeadsBridge. You can connect Iterable to a paid Zapier account to access other premium apps.

Iterable provides pricing information upon request.

Optimizely is a digital experience platform with a content management feature to create personalized content for different user segments. Its mobile and SMS marketing automation feature automatically sends messages based on customer actions or behaviors to help you maximize sales opportunities.

Optimizely has an A/B testing feature to test messages and help you make sure that you only send the best messages and marketing materials on your marketing channel.

Optimizely is the best text message and email marketing software for large businesses and enterprises because it can automate workflows to promote accountability and make handling large marketing teams easier. Its marketing workflows can help ensure brand compliance and marketing consistency while helping you meet deadlines.

This email and SMS marketing platform also has asset management capabilities to help manage asset libraries and collections that your marketing team can use during campaigns.

If you want to boost your SMS and email campaigns, you can integrate Optimizely with other apps like Google Analytics, Google Tag Manager, and Facebook Advertising.

Optimizely provides pricing information upon request.

Leanplum is a multichannel campaign platform to help you achieve your engagement and revenue targets.

Leanplum can help you build rich user profiles to investigate user journeys and create personalized customer engagement strategies. Its data management feature lets you collate customer data to gain insights on how to reduce churn, grow followers, and increase revenue.

Leanplum is the best mobile marketing platform with an A/B testing feature to choose the best mobile message content for your marketing campaigns. You can use this feature to test different messaging ideas and tones to get the best possible results. Leanplum’s A/B testing feature can help you choose the best mobile messages for different customer demographics.

Leanplum integrates with mobile management and marketing tools like Unity, Amplitude, Mixpanel, and Segment.

Leanplum pricing starts at $330/month/up to 25,000 monthly active users and offers a 14-day free trial.

Marketo Mobile is a mobile marketing platform for delivering push notifications and in-app messages based on your customers’ behaviors and usage patterns. It has visual dashboards for monitoring the mobile app activities of users. Marketo Mobile’s analytics feature can help you map out the entire customer lifecycle of users to help you identify sales and marketing opportunities.

Marketo Mobile is the best mobile marketing software with geofencing capabilities to help you target customers using their locations. This feature can help you avoid sending out generic marketing materials by leveraging local culture and traditions on your mobile marketing campaign. By basing your mobile marketing materials on your customers’ locations, you can personalize your campaign and make customers feel special.

Marketo Mobile integrates with other mobile marketing software, including Adobe Audience Manager, Adobe Advertising Cloud, Facebook Ads, and Google AdWords. Marketo Mobile provides pricing information upon request.

Swrve is mobile marketing software for using customer information to personalize their mobile app experiences. You can use the software to send push notifications outside the app to draw customers in. It has a customer segmentation feature to help you target specific user groups according to their in-app behaviors, recent searches, and purchase history.

Swrve is the best mobile marketing platform with an onboarding feature to provide customers with an exceptional activation experience. The platform helps guide customers through the activation process, so customers understand and appreciate the key features of your mobile app.

Swrve has native tip overlays to highlight key features like payment scheduling on mobile payment apps or bookmarking favorite shows on streaming apps. The platform can also help optimize your mobile marketing strategy by tying your ads with customer actions during activation.

Swrve pricing information is available upon request.

Vibes is an SMS marketing platform that uses omnichannel opt-in choices like social media, email, in-store, QR code, and tap-to-join to help grow your customer base. Its key features include audience management, and experience management can help improve customer engagement and reduce churn risks. It has an analytics and insights feature to help you understand historical and real-time performance to guide you in formulating business and marketing strategies.

Vibes is the best SMS marketing software with SMS, MMS, and RCS marketing tools to reach more customers who prefer these marketing options.

You can use Vibes’ MMS marketing feature to improve customer engagement by delivering rich, fun, and interactive MMS content by adding images and GIFs. It has an SMS marketing automation feature that personalizes a text message or offers depending on the customer’s location, behavior, or preferences.

Vibes integrates with other MMS, social media, and SMS marketing tools like HCL, Sparkfly, Paytronix, and Bluecore.

Vibes provides pricing information upon request.

Passworks is a mobile app marketing tool for creating and customizing marketing content with your choice of colors, fonts, images, and logos. It lets you send marketing materials through all existing channels like text messaging, email, social media networks, and mobile banners.

Passworks has an analytics feature for measuring critical metrics like install and usage rate to assess your marketing performance better. Passworks is the best mobile marketing software for creating marketing content for mobile wallets like Apple Wallet, Google Play, and others. It uses beacon technology to trigger in-store notifications, so customers receive marketing information based on their real-time location.

Passworks has push notifications to send messages, updates, and promotions directly to your customer’s mobile device.

Passworks pricing starts at around $30/month/up to two campaigns and offers a 7-day free trial

Oracle Responsys is a cross-channel campaign management platform for all your marketing requirements. This mobile marketing software has a targeting and segmentation feature to define customer segments for a more effective marketing strategy. Oracle Responsys also has a campaign analytics feature with data visualization dashboards to evaluate the performance of marketing campaigns and create easy-to-understand reports.

Oracle Responsys is the best mobile marketing software with an AI feature for the next best channel and message for a customer journey. This artificial intelligence feature helps you react to unpredictable customer behavior to choose the best marketing response.

Oracle Responsys considers a customer’s interests to create personalized marketing content to reduce churn and improve customer engagement.

Oracle Responsys pricing information is available upon request.