In this article, I outline the best mobile marketing software to help you discover new tools that can make your mobile efforts skyrocket this year.
Mobile marketing software can mean a dozen different things. At its core, it's some form of multichannel engagement software. That can include tools for mobile analytics, mobile engagement, optimization, SMS marketing, marketing automation, reputation management, and even CRMs.
Marketers are used to having a handful of tools at their fingertips, and it's a reality of the job that you'll always be discovering and needing new, better, and different tools.
Mobile Marketing Software Comparison Criteria
Mobile Marketing Software Comparison Criteria
- User Interface: Mobile marketing software should have a clean user interface that clearly displays what your content will look like across a variety of mobile devices.
- Usability: Mobile marketing tools will most likely be just one piece of a larger marketing strategy; therefore ease of use is fundamental so it doesn't take time away from other campaigns.
- Integrations: Mobile marketing apps will ideally connect with other tools you use for ecommerce development and marketing, like your CMS, CRM, task management services, and collaboration solutions.
- Value for Pricing: Any software should have a good value-to-pricing balance. Tiered pricing is structure ideal, as is a free trial and/or demo.
Mobile Marketing Key Features
Here are the key features I look for when selecting mobile marketing software.
- SMS Marketing: Able to design and launch marketing campaigns via SMS text services
- Email Marketing: Many users now primarily use mobile devices for email upkeep; being able to craft mobile-optimized email campaigns is ideal
- Marketing Automation: Ability to automate pesky repetitive tasks to free up team brainpower for the bigger picture stuff
- Push Notifications: Option for customers to get push notifications on their device when you launch new product messages and campaigns.
- Bulk SMS: Send SMS marketing messages to multiple users, or groups of users, at once
- Social Media Marketing: Mobile-optimized campaigns for Facebook, Instagram, TikTok (etc.) apps
- Marketing Insights & Attribution: Know who is clicking through your campaigns + an idea of ROI per campaign
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Overviews Of The Mobile Marketing Software
Here’s a brief description of the mobile marketing tools that are featured on this top 10 list.
CleverTap is a mobile marketing software with a user segmentation feature for grouping users into segments and targeting them using their in-app actions. Its lifecycle optimization feature uses campaign testing to see which marketing campaigns move more users to the next customer lifecycle stage.
CleverTap has an SMS marketing feature for creating and scheduling personalized text messages to promote products and services. It also has an email marketing feature for automating email campaigns based on a customer’s lifecycle. CleverTap is the best mobile marketing software for boosting engagement to help retain customers.
You can use CleverTap to deliver marketing messages through various channels, including in-app messaging, text messaging, push notifications, email, and app inboxes. It uses behavioral analytics to track behaviors and uncover trends you can use to recommend products that can help retain customers.
CleverTap also has an uninstall tracking feature to see how many users uninstall your app and device win-back strategies.
CleverTap provides pricing information upon request.
Iterable is a cross-channel marketing platform for connecting to customers using their preferred channel, be it SMS messaging, push notification, email, or in-app messaging. It has a content optimization feature for delivering relevant content based on your customers’ behavior, interests, and actions.
Iterable allows you to send marketing materials directly to customers’ mobile app inbox to avoid disrupting their in-app experience.
Iterable is the best mobile marketing software that allows users to consolidate SMS messaging, push notification, in-app notification, email, and social media messaging in one platform to make managing mobile marketing campaigns easier. It has an artificial intelligence feature for automating manual tasks and decision-making processes to help marketers save time. This AI feature predicts the best time to send marketing materials to maximize engagement and reduce bouncebacks.
Iterable integrates with other text marketing and mobile messaging tools like Google Analytics, Zendesk, Twilio, and LeadsBridge. You can connect Iterable to a paid Zapier account to access other premium apps.
Iterable provides pricing information upon request.
Optimizely is a digital experience platform with a content management feature to create personalized content for different user segments. Its mobile and SMS marketing automation feature automatically sends messages based on customer actions or behaviors to help you maximize sales opportunities.
Optimizely has an A/B testing feature to test messages and help you make sure that you only send the best messages and marketing materials on your marketing channel.
Optimizely is the best text message and email marketing software for large businesses and enterprises because it can automate workflows to promote accountability and make handling large marketing teams easier. Its marketing workflows can help ensure brand compliance and marketing consistency while helping you meet deadlines.
This email and SMS marketing platform also has asset management capabilities to help manage asset libraries and collections that your marketing team can use during campaigns.
If you want to boost your SMS and email campaigns, you can integrate Optimizely with other apps like Google Analytics, Google Tag Manager, and Facebook Advertising.
Optimizely provides pricing information upon request.
Marketo Mobile is a mobile marketing platform for delivering push notifications and in-app messages based on your customers’ behaviors and usage patterns. It has visual dashboards for monitoring the mobile app activities of users. Marketo Mobile’s analytics feature can help you map out the entire customer lifecycle of users to help you identify sales and marketing opportunities.
Marketo Mobile is the best mobile marketing software with geofencing capabilities to help you target customers using their locations. This feature can help you avoid sending out generic marketing materials by leveraging local culture and traditions on your mobile marketing campaign. By basing your mobile marketing materials on your customers’ locations, you can personalize your campaign and make customers feel special.
Marketo Mobile integrates with other mobile marketing software, including Adobe Audience Manager, Adobe Advertising Cloud, Facebook Ads, and Google AdWords. Marketo Mobile provides pricing information upon request.
Oracle Responsys is a cross-channel campaign management platform for all your marketing requirements. This mobile marketing software has a targeting and segmentation feature to define customer segments for a more effective marketing strategy. Oracle Responsys also has a campaign analytics feature with data visualization dashboards to evaluate the performance of marketing campaigns and create easy-to-understand reports.
Oracle Responsys is the best mobile marketing software with an AI feature for the next best channel and message for a customer journey. This artificial intelligence feature helps you react to unpredictable customer behavior to choose the best marketing response.
Oracle Responsys considers a customer’s interests to create personalized marketing content to reduce churn and improve customer engagement.
Oracle Responsys pricing information is available upon request.
Swrve is mobile marketing software for using customer information to personalize their mobile app experiences. You can use the software to send push notifications outside the app to draw customers in. It has a customer segmentation feature to help you target specific user groups according to their in-app behaviors, recent searches, and purchase history.
Swrve is the best mobile marketing platform with an onboarding feature to provide customers with an exceptional activation experience. The platform helps guide customers through the activation process, so customers understand and appreciate the key features of your mobile app.
Swrve has native tip overlays to highlight key features like payment scheduling on mobile payment apps or bookmarking favorite shows on streaming apps. The platform can also help optimize your mobile marketing strategy by tying your ads with customer actions during activation.
Swrve pricing information is available upon request.
Passworks is a mobile app marketing tool for creating and customizing marketing content with your choice of colors, fonts, images, and logos. It lets you send marketing materials through all existing channels like text messaging, email, social media networks, and mobile banners.
Passworks has an analytics feature for measuring critical metrics like install and usage rate to assess your marketing performance better. Passworks is the best mobile marketing software for creating marketing content for mobile wallets like Apple Wallet, Google Play, and others. It uses beacon technology to trigger in-store notifications, so customers receive marketing information based on their real-time location.
Passworks has push notifications to send messages, updates, and promotions directly to your customer’s mobile device.
Passworks pricing starts at around $30/month/up to two campaigns and offers a 7-day free trial
Vibes is an SMS marketing platform that uses omnichannel opt-in choices like social media, email, in-store, QR code, and tap-to-join to help grow your customer base. Its key features include audience management, and experience management can help improve customer engagement and reduce churn risks. It has an analytics and insights feature to help you understand historical and real-time performance to guide you in formulating business and marketing strategies.
Vibes is the best SMS marketing software with SMS, MMS, and RCS marketing tools to reach more customers who prefer these marketing options.
You can use Vibes’ MMS marketing feature to improve customer engagement by delivering rich, fun, and interactive MMS content by adding images and GIFs. It has an SMS marketing automation feature that personalizes a text message or offers depending on the customer’s location, behavior, or preferences.
Vibes integrates with other MMS, social media, and SMS marketing tools like HCL, Sparkfly, Paytronix, and Bluecore.
Vibes provides pricing information upon request.
Leanplum is a multichannel campaign platform to help you achieve your engagement and revenue targets.
Leanplum can help you build rich user profiles to investigate user journeys and create personalized customer engagement strategies. Its data management feature lets you collate customer data to gain insights on how to reduce churn, grow followers, and increase revenue.
Leanplum is the best mobile marketing platform with an A/B testing feature to choose the best mobile message content for your marketing campaigns. You can use this feature to test different messaging ideas and tones to get the best possible results. Leanplum’s A/B testing feature can help you choose the best mobile messages for different customer demographics.
Leanplum integrates with mobile management and marketing tools like Unity, Amplitude, Mixpanel, and Segment.
Leanplum pricing starts at $330/month/up to 25,000 monthly active users and offers a 14-day free trial.
Smartlook is a platform for analyzing user behavior on mobile apps and websites. You can use Smartlook to share session recordings with team members to gain fresh insights on possible product ideas and promotions. It has a heat maps feature for visually assessing customer engagement and identifying churn risks.
Smartlook is the best mobile marketing tool with a recording feature for observing customer behavior and identifying issues with your mobile app. Session recordings or session replays let you see how users interact with your app and pinpoint features or actions that result in frustration so you can improve them.
Smartlook also has an events analytics feature to identify key events that present marketing or sales opportunities. It also has a text event feature to uncover customer interests based on what they type on your app so you can tailor promotions and marketing materials that cater to their interests.
Smartlook integrates with other analytics tools like Cordova, Unity, Ionic, and React Native.
Smartlook has a free forever plan with limited features for up to 1,500 sessions per month, while the pricing for paid plans starts at $39/month/up to 5,000 sessions.
The Mobile Marketing Software Summary
14 days free trial
|From $200/user/month||Visit Website|
|Pricing Upon Request||Visit Website|
|From $895/month||Visit Website|
7 days free trial
|From $30/month||Visit Website|
14 dayd free trial
|From $330/month||Visit Website|
|From $39/month||Visit Website|
Need expert help selecting the right Mobile Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Mobile Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
Other Tools To Try
- Optimove - Cross-channel mobile marketing campaign management powered by AI
- EZ Texting - Mobile marketing employing MMS picture messaging, QR code sign-up, and group messaging
- Pendo - Targeted messaging and walkthroughs in-app to improve onboarding and feature adoption
- Singular - Report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution
- Blueshift - AI-powered customer engagement platform for SMS and mobile apps
- Soomla - Monitor and quality control in-app ads to optimize user experience within your platform
- Improvado - Data extraction and loading from all mobile data sources (devops not required)
- Outbound Engine - Outsourced written and visual industry-relevant content for your cross-platform marketing campaigns
- AppsFlyer - Customer journey data with mobile marketing attribution and ad fraud prevention
- Zaius - B2B and B2C commerce enablement with mobile cross-sell & upsell features
- Braze - Mobile push and in-app messaging for new or lapsed customer marketing campaigns
- Funnel - Omnichannel marketing and key performance indicator tracking
What's Missing From The List?
Have you tried any other software for reaching your audience on mobile devices that I haven't included in this list? Let me know if you have any other good ones in the comments below!
If you're looking for any other specific marketing tools, I suggest you check out:
- Marketing Dashboards & SEO Reporting Tools
- Marketing Analytics Software
- MRM Software (Marketing Resource Management)
- Marketing Planning Software
- Marketing Attribution Software
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Related Read: Everything You Need To Know About SMS Marketing