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Top 10 Marketing Planning Software Of 2022

The Best Marketing Planning Software List

Here’s a shortlist of the best marketing planning software:

  1. Runrun.it

    Best online marketing planning software for AI-enabled widgets

  2. Wrike

    Best free marketing planning software for small teams (up to 5 users)

  3. Keen

    Best marketing budget planning software

  4. MarketPlan

    Best for dynamic marketing plan maps

  5. BrandMaker

    Best software for marketing resource management

  6. Percolate

    Best enterprise marketing planning platform

  7. MyMarketingMate

    Best software for ready-made marketing templates

  8. Mediatool

    Best software for marketing media management

  9. Screendragon

    Best marketing planning software for digital marketing agencies

This article will help you quickly compare and evaluate the best marketing planning software and other marketing management tools.

These marketing planning tools can help you plan marketing campaigns, organize media, analyze results, and collaborate with members of your marketing team.

FAQ

Here are a few of the most common questions I come across when people ask me about using marketing planning software:

What are some common features?

Marketing software shares many typical features of marketing software such as marketing calendar view, project tracking, media planning, budgeting and forecasting, goal setting/tracking, analytics, and collaboration features.

These solutions cover the entire project delivery lifecycle from planning to delivery.

What are the benefits of marketing planning software?

Marketing planning software reduces the amount of time you spend on tedious tasks in the planning stages of marketing campaigns and activities. You eliminate the hassle of juggling all your tasks manually, allowing you to streamline and automate your planning process.

These tools are designed to help you coordinate various campaigns in one single platform so you don’t have to manage multiple platforms. Who doesn’t want that?

Marketing Planning Software Comparison Criteria

What are we looking for when we select marketing planning software for review? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): Is it clean and attractive?
  2. Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? 
  3. Features & Functionality: 
    1. Collaborative Planning & Scheduling – Marketing planning teams must be completely in-sync; does the tool offer usable, creative ways to make this happen?
    2. Data-Rich Dashboards – Marketing planning is ever-changing so having success/failure metrics on-hand with a visually appealing dashboard is a must.
    3. Internal & External Requests – Does the system have a way to parse team- and customer/client-based campaign requests?
    4. Marketing Plan Templates – Does the software offer quick-start templates for a variety of marketing plans, branching across different platforms for a variety of niche use cases?
  4. Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  5. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?

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Overviews Of The Best Marketing Planning Software

Here’s a brief description of each of the software that are featured on this top 10 list. 

The Best Marketing Planning Software Summary Table

Tool Free Option Price
1
Runrun.it

Best online marketing planning software for AI-enabled widgets

Not available

Visit Website
2
Wrike

Best free marketing planning software for small teams (up to 5 users)

Free 14 days trial

From $9.80/user/month Visit Website
3
Keen

Best marketing budget planning software

Not available

Visit Website
4
MarketPlan

Best for dynamic marketing plan maps

Not available

From $9/user/month Visit Website
5
BrandMaker

Best software for marketing resource management

Not available

Visit Website
6
Percolate

Best enterprise marketing planning platform

Not available

Visit Website
7
MyMarketingMate

Best software for ready-made marketing templates

Not available

Visit Website
8
Mediatool

Best software for marketing media management

Not available

Visit Website
9
Screendragon

Best marketing planning software for digital marketing agencies

Not available

Visit Website

Need expert help selecting the right Marketing Automation Software?

We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s Marketing Automation Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business’s needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.

It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:

Other Options

Here are a few more that didn’t make the top list. If you need additional suggestions, check these out.

  1. ActiveCollab
  2. GoodDay
  3. ProWorkflow
  4. Mavenlink
  5. Hive9
  6. Aha!
  7. Productboard
  8. inMotion ignite
  9. Ontrack Workflow
  10. Workamajig

If you’re looking for a project scheduling tool, check out this list of the top project scheduling tools, which can be useful in crafting timelines, schedules, and estimates for marketing projects.

What Do You Think?

With so many marketing planning tools available in the market, we might have missed a few! Have you tried any tools that aren’t listed in this article? Let the Ecomm Manager and our community know about it in the comments below!

Just realized you’re looking for something different? Try these other tools:

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By Finn Bartram

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