Top 10 Marketing Planning Software Of 2023

Runrun.it’s design allows you to organize all your team’s work on one centralized platform. The software can organize your daily routine according to your task list to make them more efficient. The business intelligence tool inside the platform can also help you track the most vital details so you can make the best decisions and prioritize work. You’ll understand where any bottlenecks are, which tasks are the most time-consuming, and when team members can handle a specific demand.

Runrun.it helps you determine the exact cost of your tasks and can manage your products’ pricing. The platform allows you to identify the value of your team’s work per hour to help reduce costs, increase profitability, and optimize the use of your resources. The AI within Runrun.it can automate your repetitive processes. You can create tasks, assign them, specify the scope of each step, and distribute them automatically.

Runrun.it integrates with over 4000 other applications through Zapier. These applications include Microsoft Teams, Zendesk, Salesforce, Google Analytics, and Slack.

Runrun.it costs from $10/user/month for a minimum of five users when paying monthly and $8/user/month for five users when billed annually. The platform offers a free plan for up to five users. Each paid plan comes with a 14-day free trial.

ActiveCollab helps you organize tasks, plan your team’s tasks, and monitor everything from one platform. When using the software, you can set priorities and collaborate with clients and team members in real time. You can also track the time it takes to complete tasks and track your budget.

ActiveCollab organizes your entire team, helps everyone meet deadlines, and makes your workflow transparent. Everyone can get an overview of brainstorming, workload, and products. The daily to-do lists on the platform help keep everyone on track and allow your team to become more productive. Everyone in your organization can become more cross-functional by using a project management methodology. This helps your teams when working on tasks they’re not used to performing.

ActiveCollab can connect with the applications you love to use, such as Hubstaff, Zapier, Quickbooks, and Dropbox.

ActiveCollab costs from $11/month for three users when paying monthly and $9.50/month for three users when paying annually. It also comes with a 14-day free trial.

GoodDay is an integrated solution that provides businesses with advanced planning, management, and tracking capabilities in one platform. You can customize workflows with an agile board and unlimited hierarchies, which provides you with an overview of all assignments, tasks, and teams. The platform has a comprehensive set of features and modules to use throughout your entire business and make all departments collaborate efficiently.

GoodDay allows you to manage your work processes with a scheduler, task and time tracker, and daily timesheets. The platform can support your entire work processes end-to-end and automate many of your routine management actions. GoodDay’s expansive set of features allows you to build and customize solutions that reflect and compliment your processes instead of making you change them to fit the platform.

GoodDay has native integrations with applications such as G Suite, Slack, and Google Drive. The platform also integrates with over 1,300 applications through Zapier. If needed, GoodDay has an API that can integrate with any existing systems and workflows.

GoodDay costs from $6/user/month when paying monthly and $4/user/month when paying annually. The platform also offers a free forever plan for up to 15 users.

Marketing teams use Percolate to plan, create, and execute strategies to promote their stores’ products and increase their visibility. Throughout each step in the planning process, you can use the platform to collaborate with team members. Percolate records each step to provide you with the details to make better decisions.

Percolate gives your business the power to control all of your marketing lifecycle’s aspects. With the platform, you can introduce visibility into your marketing process, build campaigns and content, and improve work coordination. The enterprise-level functionality allows you to develop a coordinated customer experience, understand the impact of your marketing, and reduce production costs.

Percolate integrates with various systems to connect upstream workflows and enable downstream systems to be more effective. Percolate can become your central system by integrating with applications such as G Suite, Office 365, Adobe Experience Manager, and Jira.

Percolate offers custom pricing upon request.

BrandMaker is a product management software that enables marketers to plan and manage digital marketing campaigns. 

BrandMaker is a great alternative for product marketers who juggle two or three platforms to keep track of their marketing assets, plan marketing campaigns, and oversee customer engagement data on social media. The platform enables you to manage all your marketing materials and assets in a single platform, which can be a huge time saver. 

One of BrandMaker’s features I like the most is their approach to global digital asset management (DAM). Their tool, along with workflow and campaign tools, offers a dedicated DAM system with asset control, brand compliance, and metadata tagging features. This is hugely helpful to product marketers who need to distribute photo or image assets to different partners and tightly control the asset proofing/approval stages.

BrandMaker offers customized pricing upon request. You can schedule a personal demo to see how the tool can benefit your organization.

MyMarketingMate helps business owners and marketing managers of any size and industry create effective marketing plans. The platform allows you to streamline your marketing planning and track your plan’s progress towards your targets. The software is an excellent choice whether you’re a seasoned professional or have never created a marketing plan before.

MyMarketingMate’s key feature is the marketing plan wizard that helps you create your plan in a few steps. When creating your marketing plan using the wizard, the platform provides tips and ideas throughout the process when creating a plan from scratch. The system also offers a suite of ready-made plans that are populated with proven strategies for specific goals and industries.

MyMarketingMate costs from $29/month for three users. The platform also provides a 14-day free trial.

BrandMaker provides marketing teams with a platform to manage productivity, planning, and performance. The platform’s functionalities allow you and your team to spend smarter, plan better, and execute actions confidently. By using predictive insights, you can develop adaptive plans that can help you react to changing market conditions quickly. You can do this by setting goals, justifying funding, predicting team performance, measuring results, and pivoting fast in real-time.

BrandMaker’s performance management insights are powerful enough to help you compare results efficiently and understand the campaigns and activities that are producing the best returns. The platform consolidates your real-time budget with an always-on reconciliation. This function enables your marketing team to plan, control, and shift budget dollars and resources to align with objectives.

BrandMaker integrates with various applications, such as Salesforce Sales Cloud, Google Analytics, Asana, Hubspot CRM, and Zapier.

BrandMaker offers custom pricing upon request.

MarketPlan.io can help you plan your customer’s path from visitor to lead and from sale to a lifetime customer. It’s a powerful platform that offers your business the functionalities you need to plan, execute, project, and optimize your marketing strategy. MarketPlan.io has ten built-in marketing applications, such as a blog planner, email sequence, keyword planner, and social plan.

When creating a marketing plan map, MarketPlan.io helps you align your marketing efforts and align them to help you optimize your customer’s journey. The platform provides a canvas that gives your marketing campaign a central location for easy management. You can also keep your entire team on the same page, add comments, assign tasks, send files, and provide progress notifications.

MarketPlan.io integrations allow you to load most page builders within the platform to enable you to work on all of your site’s pages. It also accommodates most payment processors to track sales, such as ClickFunnels, Shopify, and WooCommerce.

MarketPlan.io costs from $9/month for up to three users when paying monthly or $94 when billed annually. The platform also offers a free forever plan.

Mediatool is a cloud-based platform that helps marketing teams plan, measure, and report on their activities. The platform gives a complete overview of campaigns’ performance in real time and helps you make better decisions by combining plans and results from data. When using the software, you can monitor expenses and filter data by brand, market, product, media type, or promotional channels.

Mediatool leverages your media data to help you make effective decisions and operate an impactful campaign. The platform organizes and structures your media data to suit your team. You can see your performance data in line with your objectives and identify any improvement opportunities. This data can help your team, and any external parties collaborate on the platform efficiently to keep working towards the same goal.

Mediatool allows businesses to connect marketing data and monitor campaigns. You can connect the platform to various third-party applications, such as Google Analytics, Adform, and Google Campaign Manager.

Mediatools offers custom pricing upon request.

Screendragon is an enterprise-level marketing planning tool that helps various businesses streamline and optimize their marketing operations, tasks, and processes. The platform manages your entire marketing plan from creating a work statement, work requests, resource and budget management, and visual proofs. The features can ensure that your business reduces all associated costs significantly.

Screendragon helps your marketing team focus on getting your campaigns started quickly so you can get a return on your investment. The platform offers performance improvements to help you identify where you can see measurable results. Screendragon can provide you with up-to-the-minute visual insights into your campaigns and help identify potential bottlenecks before they become a problem.

Screendragon integrates with various third-party applications, such as Slack, Microsoft Power BI, Trello, Jira, and PeopleSoft. You can also use Zapier to connect Screendragon with over 1,000 other applications.

Screendragon offers custom pricing upon request.