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Top 10 Marketing Planning Software Of 2022

The Best Marketing Planning Software List

Here’s a shortlist of the best marketing planning software:

  1. Wrike

    Best free marketing planning software for small teams (up to 5 users)

  2. Runrun.it

    Best online marketing planning software for AI-enabled widgets

  3. BrandMaker

    Best software for marketing resource management

  4. MarketPlan

    Best for dynamic marketing plan maps

  5. Keen

    Best marketing budget planning software

  6. Percolate

    Best enterprise marketing planning platform

  7. MyMarketingMate

    Best software for ready-made marketing templates

  8. Mediatool

    Best software for marketing media management

  9. Screendragon

    Best marketing planning software for digital marketing agencies

This article will help you quickly compare and evaluate the best marketing planning software and other marketing management tools.

These marketing planning tools can help you plan marketing campaigns, organize media, analyze results, and collaborate with members of your marketing team.

Marketing Planning Software Comparison Criteria

What are we looking for when we select marketing planning software for review? Here’s a summary of my evaluation criteria: 

  1. User Interface (UI): Is it clean and attractive?
  2. Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? 
  3. Features & Functionality: 
    1. Collaborative Planning & Scheduling - Marketing planning teams must be completely in-sync; does the tool offer usable, creative ways to make this happen?
    2. Data-Rich Dashboards - Marketing planning is ever-changing so having success/failure metrics on-hand with a visually appealing dashboard is a must.
    3. Internal & External Requests - Does the system have a way to parse team- and customer/client-based campaign requests?
    4. Marketing Plan Templates - Does the software offer quick-start templates for a variety of marketing plans, branching across different platforms for a variety of niche use cases?
  4. Integrations: Is it easy to connect with other tools? Any pre-built integrations?
  5. Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?

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Overviews Of The Best Marketing Planning Software

Here’s a brief description of each of the software that are featured on this top 10 list. 

1

Wrike

Best free marketing planning software for small teams (up to 5 users)

Wrike is a work management platform that provides marketing features and functionalities. The platform can help managers support their team members and ensures they know that every understands what they’re supposed to do. It’s an excellent choice for task management and planning marketing campaigns.

Wrike is an excellent tool for small teams and comes with enterprise-level security and scalability. You can use the platform to set deadlines, assign tasks, and measure progress towards goals. The AI-driven task automation within Wrike recommends priorities and tasks for your teams based on your campaign’s performance and status.

Wrike integrates with over 400 applications, such as Salesforce, Google Drive, Jira, and Adobe Creative Cloud.

Wrike costs from $9.80/user/month. They also offer a free plan for up to five users.

14-day free trial

From $9.80/user/month

2

Runrun.it

Best online marketing planning software for AI-enabled widgets

Runrun.it’s design allows you to organize all your team’s work on one centralized platform. The software can organize your daily routine according to your task list to make them more efficient. The business intelligence tool inside the platform can also help you track the most vital details so you can make the best decisions and prioritize work. You’ll understand where any bottlenecks are, which tasks are the most time-consuming, and when team members can handle a specific demand.

Runrun.it helps you determine the exact cost of your tasks and can manage your products’ pricing. The platform allows you to identify the value of your team’s work per hour to help reduce costs, increase profitability, and optimize the use of your resources. The AI within Runrun.it can automate your repetitive processes. You can create tasks, assign them, specify the scope of each step, and distribute them automatically.

Runrun.it integrates with over 4000 other applications through Zapier. These applications include Microsoft Teams, Zendesk, Salesforce, Google Analytics, and Slack.

Runrun.it costs from $10/user/month for a minimum of five users when paying monthly and $8/user/month for five users when billed annually. The platform offers a free plan for up to five users. Each paid plan comes with a 14-day free trial.

14-day free trial

$8/user/month (annually)

3

BrandMaker

Best software for marketing resource management

BrandMaker is a product management software that enables marketers to plan and manage digital marketing campaigns. 

BrandMaker is a great alternative for product marketers who juggle two or three platforms to keep track of their marketing assets, plan marketing campaigns, and oversee customer engagement data on social media. The platform enables you to manage all your marketing materials and assets in a single platform, which can be a huge time saver. 

One of BrandMaker’s features I like the most is their approach to global digital asset management (DAM). Their tool, along with workflow and campaign tools, offers a dedicated DAM system with asset control, brand compliance, and metadata tagging features. This is hugely helpful to product marketers who need to distribute photo or image assets to different partners and tightly control the asset proofing/approval stages.

BrandMaker offers customized pricing upon request. You can schedule a personal demo to see how the tool can benefit your organization.

Upon request

4

MarketPlan

Best for dynamic marketing plan maps

MarketPlan.io can help you plan your customer’s path from visitor to lead and from sale to a lifetime customer. It’s a powerful platform that offers your business the functionalities you need to plan, execute, project, and optimize your marketing strategy. MarketPlan.io has ten built-in marketing applications, such as a blog planner, email sequence, keyword planner, and social plan.

When creating a marketing plan map, MarketPlan.io helps you align your marketing efforts and align them to help you optimize your customer’s journey. The platform provides a canvas that gives your marketing campaign a central location for easy management. You can also keep your entire team on the same page, add comments, assign tasks, send files, and provide progress notifications.

MarketPlan.io integrations allow you to load most page builders within the platform to enable you to work on all of your site’s pages. It also accommodates most payment processors to track sales, such as ClickFunnels, Shopify, and WooCommerce.

MarketPlan.io costs from $9/month for up to three users when paying monthly or $94 when billed annually. The platform also offers a free forever plan.

Free plan available

From $9/user/month

5

Keen

Best marketing budget planning software

BrandMaker provides marketing teams with a platform to manage productivity, planning, and performance. The platform’s functionalities allow you and your team to spend smarter, plan better, and execute actions confidently. By using predictive insights, you can develop adaptive plans that can help you react to changing market conditions quickly. You can do this by setting goals, justifying funding, predicting team performance, measuring results, and pivoting fast in real-time.

BrandMaker’s performance management insights are powerful enough to help you compare results efficiently and understand the campaigns and activities that are producing the best returns. The platform consolidates your real-time budget with an always-on reconciliation. This function enables your marketing team to plan, control, and shift budget dollars and resources to align with objectives.

BrandMaker integrates with various applications, such as Salesforce Sales Cloud, Google Analytics, Asana, Hubspot CRM, and Zapier.

BrandMaker offers custom pricing upon request.

Upon request

6

Percolate

Best enterprise marketing planning platform

Marketing teams use Percolate to plan, create, and execute strategies to promote their stores’ products and increase their visibility. Throughout each step in the planning process, you can use the platform to collaborate with team members. Percolate records each step to provide you with the details to make better decisions.

Percolate gives your business the power to control all of your marketing lifecycle’s aspects. With the platform, you can introduce visibility into your marketing process, build campaigns and content, and improve work coordination. The enterprise-level functionality allows you to develop a coordinated customer experience, understand the impact of your marketing, and reduce production costs.

Percolate integrates with various systems to connect upstream workflows and enable downstream systems to be more effective. Percolate can become your central system by integrating with applications such as G Suite, Office 365, Adobe Experience Manager, and Jira.

Percolate offers custom pricing upon request.

Pricing upon request

7

MyMarketingMate

Best software for ready-made marketing templates

MyMarketingMate helps business owners and marketing managers of any size and industry create effective marketing plans. The platform allows you to streamline your marketing planning and track your plan’s progress towards your targets. The software is an excellent choice whether you’re a seasoned professional or have never created a marketing plan before.

MyMarketingMate’s key feature is the marketing plan wizard that helps you create your plan in a few steps. When creating your marketing plan using the wizard, the platform provides tips and ideas throughout the process when creating a plan from scratch. The system also offers a suite of ready-made plans that are populated with proven strategies for specific goals and industries.

MyMarketingMate costs from $29/month for three users. The platform also provides a 14-day free trial.

14-day free trial

$29/month

8

Mediatool

Best software for marketing media management

Mediatool is a cloud-based platform that helps marketing teams plan, measure, and report on their activities. The platform gives a complete overview of campaigns’ performance in real time and helps you make better decisions by combining plans and results from data. When using the software, you can monitor expenses and filter data by brand, market, product, media type, or promotional channels.

Mediatool leverages your media data to help you make effective decisions and operate an impactful campaign. The platform organizes and structures your media data to suit your team. You can see your performance data in line with your objectives and identify any improvement opportunities. This data can help your team, and any external parties collaborate on the platform efficiently to keep working towards the same goal.

Mediatool allows businesses to connect marketing data and monitor campaigns. You can connect the platform to various third-party applications, such as Google Analytics, Adform, and Google Campaign Manager.

Mediatools offers custom pricing upon request.

Upon request

The Best Marketing Planning Software Summary Table

Tool Free Option Price
1
Wrike

Best free marketing planning software for small teams (up to 5 users)

14-day free trial

From $9.80/user/month Visit Website
2
Runrun.it

Best online marketing planning software for AI-enabled widgets

14-day free trial

$8/user/month (annually) Visit Website
3
BrandMaker

Best software for marketing resource management

Not available

Upon request Visit Website
4
MarketPlan

Best for dynamic marketing plan maps

Free plan available

From $9/user/month Visit Website
5
Keen

Best marketing budget planning software

Not available

Upon request Visit Website
6
Percolate

Best enterprise marketing planning platform

Not available

Pricing upon request Visit Website
7
MyMarketingMate

Best software for ready-made marketing templates

14-day free trial

$29/month Visit Website
8
Mediatool

Best software for marketing media management

Not available

Upon request Visit Website
9
Screendragon

Best marketing planning software for digital marketing agencies

Not available

Available upon request Visit Website

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Other Options

Here are a few more that didn’t make the top list. If you need additional suggestions, check these out.

  1. ActiveCollab
  2. GoodDay
  3. ProWorkflow
  4. Mavenlink
  5. Hive9
  6. Aha!
  7. Productboard
  8. inMotion ignite
  9. Ontrack Workflow
  10. Workamajig

If you’re looking for a project scheduling tool, check out this list of the top project scheduling tools, which can be useful in crafting timelines, schedules, and estimates for marketing projects.

Marketing Planning Software FAQs

Here are a few of the most common questions I come across when people ask me about using marketing planning software:

What Do You Think?

With so many marketing planning tools available in the market, we might have missed a few! Have you tried any tools that aren't listed in this article? Let the Ecomm Manager and our community know about it in the comments below!

Just realized you’re looking for something different? Try these other tools:

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By Finn Bartram

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