This article will help you quickly compare and evaluate the best marketing analytics software and marketing analysis tools.
These tools help marketers measure the effectiveness of their efforts, identify weak spots, and find new opportunities. They come with features that help analyze social media campaigns, paid advertising, email outreach, landing pages, and many other types of digital marketing campaigns.
You can use these tools to understand your sales funnels, optimize your conversion rates, report progress to clients and stakeholders with easy-to-build graphical reports, and more.
If you are looking for marketing dashboard software specifically, we have a separate post on that: 10 Best Marketing Dashboards & SEO Reporting Tools.
Marketing Analytics Software Comparison Criteria
What are we looking for when we select marketing analytics software for review? Here’s a summary of my evaluation criteria when I consider what makes the best data analysis software:
- User Interface (UI): Is it clean and attractive?
- Usability: Is it easy to learn and master? Does the company offer good tech support, user support, tutorials, and training?
- Integrations: Is it easy to connect with other tools? Any pre-built integrations?
- Value for Pricing: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
Marketing Analytics Key Features
- Customizable dashboard: Dashboards should be flexible, valuable, visually pleasing, and packed with useful data.
- Website analyzing tools: Website analysis should be thorough with embedding options and customization tools.
- Social media analysis tools: Tools should be able to connect to all viable social sources and congregate the data found throughout.
- Business intelligence for marketing: Any BI should be marketing-focused, thorough, flexible, and easy to export in any preferred format.
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Overviews Of The 10 Best Marketing Analytics Software
Here’s a brief description of each of the marketing analytics software that are featured on this top 10 list.
Adjust is a marketing analytics platform for measuring and maximizing your ad spending. You can use Adjust to understand user journeys and identify your best-performing marketing channels. Its control center gives you a centralized dashboard to change your campaign bids and budget according to critical KPIs.
Adjust has a mobile app analytics feature to help you gather real-time app data. It lets you track your users’ lifecycle to help you better understand your users and identify marketing opportunities. Adjust tracks the uninstalls and reinstalls of your mobile app to pinpoint churn risks. It segments your audience automatically to help craft targeted marketing campaigns.
Adjust integrates with other marketing and analytics tools, including Ad Spend, Fraud Suite, and Audience Builder.
Adjust provides pricing information and a free trial upon request.
Whatagraph is a digital marketing reporting tool for monitoring and comparing multiple ecommerce channels and campaigns. It offers custom branding to change your report’s logo, font, style, and colors to match your company style guide. Whatagraph has built-in widgets you can add or remove from reports to display the type of data you want, how you want to see it.
Whatagraph is the best marketing analytics software with a cross-channel reporting feature. This marketing software lets you blend data from different accounts and campaigns to better understand your brand’s overall marketing strategy. It can automate report delivery to clients or stakeholders at a preselected frequency. Whatagraph has built-in marketing report templates to help save time and create reports quickly.
Whatagraph integrates with other tools, including Google Analytics, Google Ads, LinkedIn Ads, Mailchimp, and Google Search Console.
Whatagraph pricing starts at $199/month/up to 5 users and offers a 7-day free trial.
Looker is marketing intelligence software that is part of the Google Cloud suite of tools. It can connect to cloud or multicloud databases to create a single visualization point for all your business intelligence. Looker helps you optimize marketing campaigns with detailed customer data reports featuring multiple data sets, cross-channel customer behavior, and customer segmentations.
For ecommerce companies, Looker can project data across product demand stages, find customer pain points preventing conversion, and better break down your promotional cycles into actionable insights. Looker’s ecommerce marketing data can report on product performance by category and identify any supply chain inefficiencies for high-value items.
You can use eCommerce data analytics to learn more about brand performance by category, analyze product availability, identify gaps in supply chain efficiency, and decrease unnecessary expenditures.
Looker integrates with other tools like Slack, Campaign Manager 360, Google Chronicle, and NetSuite.
Looker provides customized pricing and a demo upon request.
HubSpot is a cloud-based CRM with marketing, customer service, content management, and operations features. It has an A/B testing tool for testing emails and landing pages to identify the best-performing variant. HubSpot has an integrated calendar and in-app commenting feature to make it easier for your marketing team to collaborate.
HubSpot Marketing Hub is the best marketing analytics software with a web analytics feature to optimize your website. You can use this web analytics feature to assess the performance of web pages and identify the ones that bring in the most web sessions, contacts, and customers. HubSpot lets you filter your analytics by geographic location or a specific URL for a more intensive assessment of your marketing performance. Using HubSpot’s web analytics feature, you can identify weak demographics as the focus of your marketing campaigns to increase your market share.
HubSpot Marketing Hub pricing starts at $45/month/account.
TapClicks is a marketing data and analytics platform with omnichannel reporting to measure your marketing campaigns. It has task automation to save you time by assigning tasks to the right employee as the progress status changes.
TapClicks is the best marketing analytics software if you want to use users’ journey reports to craft a successful marketing strategy. This feature lets you assess the conversion strategies of competitors by analyzing the keywords they use and the ad copy on their landing pages. You can also use this feature to see their PPC landing page design to assess current best practices.
TapClicks provides pricing details and a demo upon request. They also offer a 14-day free trial.
Marketo is a marketing automation software for improving customer experience by leveraging rich behavior data into actionable insights. It can identify high-scoring leads for marketing campaign prioritization. Marketo has a cost and revenue analysis feature to gauge the effectiveness of your marketing campaigns.
Marketo Engage has a social media analytics feature to improve your social media marketing. You can use Marketo Engage to identify social media activities that drive conversions to concentrate your marketing campaigns on high-ROI activities. Marketo Engage also lets you personalize social media ads to increase customer engagement. Marketo Engage integrates with other marketing and analytics tools, including Google AdWords, Microsoft Dynamics, Salesforce, and LinkedIn Campaign Manager.
Marketo Engage provides pricing details upon request.
Infor Birst is a cloud-based business intelligence and marketing analytics platform. Infor Birst lets you blend centralized and decentralized data into customizable graphs and charts that are easy to understand for all users.
Infor Birst has AI-powered automation features to reduce manual tasks when it comes to report building and sharing.
Infor Birst lets you connect data from a live source or extract data from other sources to help you with your marketing decisions. You can also use Infor Birst to embed analytics into your website or application.
Infor Birst gives pricing information upon request.
Netcore is an AI-powered marketing platform used by companies like The Body Shop, Musicxray, and Miss Amara. Netcore is an omnichannel engagement platform that connects all customer data to your marketing channels. It has an artificial intelligence tool that uses customer data to improve your brand’s conversion and retention rates.
Netcore is the best marketing analytics software if you want to launch successful email marketing campaigns. It can analyze customer segmentation data and choose the best audience group for a specific email marketing campaign. Netcore’s send time optimization feature helps you deliver emails at the right time in the day for open rates and click-throughs. It also has a subject line optimization feature that analyses historical data to pick what type of subject lines work best for your readership goals.
You can connect Netcore to a paid Zapier to integrate with other third-party tools for ecommerce management, communications, and productivity.
Netcore provides pricing details and a demo upon request.
Skyword is a content marketing platform with a social analytics feature to help you gain insights on how to improve your marketing campaigns. You can use Skyword to optimize paid and organic content across your social media accounts.
Skyword has comprehensive reporting for visualizing data around your marketing activities and sharing them with your marketing team and stakeholders.
Skyword uses benchmarking to determine how you are doing against your competitors, peers, and even influencers. This digital marketing analytics tool lets you see your share of voice reporting and topic trends to gauge the effectiveness of your content marketing strategy.
It also has a hashtag tracking feature to monitor your hashtags and see how they’re doing in social media trends. Skyword integrates with other marketing analytics tools like Facebook Ads, Google Analytics, Moz, and Marketo.
Skyword provides pricing details and a demo upon request.
Salesforce Einstein is an artificial intelligence solution for Salesforce users. It can help improve sales by anticipating sales opportunities and customer needs. Salesforce Einstein can be ideal for a small business without a dedicated IT team because it doesn’t require coding to work.
Salesforce Einstein is the best marketing analytics software if you want to utilize artificial intelligence for your ecommerce analytics. Salesforce Einstein can create predictive customer journeys to help you identify marketing opportunities. You can embed Salesforce Einstein in your CRM software, website, or mobile application to gather information anywhere.
Salesforce Einstein integrates with other marketing analytics tools like Query Studio, Sales Activity Dashboard, and FieldSpy.
Salesforce Customer 360 pricing starts at $25/month/user. Salesforce Einstein is an add-on to Salesforce Customer 360.
The 10 Best Marketing Analytics Software Summary
Free 7 days trial
|From $99/month||Visit Website|
|From $45/month/account||Visit Website|
Free 14 days trial
|From $25/user/month||Visit Website|
|From $895/month||Visit Website|
|From $25/month/user||Visit Website|
Need expert help selecting the right Marketing Analytics Software?
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Other Marketing Analytics Software Options
Here’s a few more analytics platforms that didn’t make the top list. If you need additional suggestions for handy marketing analytics software, check these out.
- Optimove – A relationship marketing hub that leverages AI to drive measurable growth through your existing customers.
- Periscope – Build cloud data pipelines, perform advanced analysis using languages like SQL, Python, and R, and create custom visualizations.
- Zoho Analytics – A self-service BI and data analytics software to create visually appealing data visualizations and dashboards.
- Funnel – Marketing and advertising data from over 500 data sources that can feed directly to your data warehouse, dashboard solution, Google Data Studio, or Sheets.
- Logi Analytics – An embedded analytics development platform that lets you implant cutting-edge dashboards, reports, and self-service in your application.
- Supermetrics – A marketing analytics and reporting automation tool for PPC, SEO, social, and web analytics.
- Mixpanel – Analyze user behavior across your sites and apps and then send messages and run experiments with the gathered data.
What Do You Think About These Marketing Analytics Software?
Have you tried out any marketing analytics software listed above? What data analytics tools do you use on a day-to-day basis? Are there any other marketing analytics tools that you would add to this list? Let us know in the comments below.
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