10 Best Ecommerce Marketing Analytics Software In 2023

DashThis is a marketing analytics software that helps businesses track, measure, and visualize their marketing data. It allows users to create custom dashboards and reports and share them with team members or clients.

The platform offers a comprehensive data tracking feature that allows you to track all your KPIs in one place effortlessly. Once the data sources have been selected, you can choose which metrics you want to include in your report. DashThis offers templates for widespread reports, making it easy to get started. The native integrations feature allows users to set up automated report generation, letting them set up their reports on a schedule and be emailed to them automatically. The reports can be customized to include a variety of visualizations, including charts, graphs, and maps. This makes it easy to communicate complex data sets in an understandable and visually appealing way.

Finally, the dashboard cloning feature lets you quickly create identical or slightly modified versions of your existing dashboards. This can be useful when creating new dashboards for different periods or experimenting with different data sets. The software also includes features to help users collaborate on data analysis and real-time data visualizations, which allow users to identify trends and patterns. It includes a drag-and-drop interface for easy report creation and a library of multiple integrations.

Integrations include 34+ connected tools, like TikTok Ads, Shopify, SEMrush, Mailchimp, CallRail, Keymetric, and Perfect Audience.

Pricing starts at $39 per month.

Adjust is a marketing analytics platform for measuring and maximizing your ad spending. You can use Adjust to understand user journeys and identify your best-performing marketing channels. Its control center gives you a centralized dashboard to change your campaign bids and budget according to critical KPIs.

Adjust has a mobile app analytics feature to help you gather real-time app data. It lets you track your users’ lifecycle to help you better understand your users and identify marketing opportunities. Adjust tracks the uninstalls and reinstalls of your mobile app to pinpoint churn risks. It segments your audience automatically to help craft targeted marketing campaigns.

Adjust integrates with other marketing and analytics tools, including Ad Spend, Fraud Suite, and Audience Builder.

Adjust provides pricing information and a free trial upon request.

HubSpot is a cloud-based CRM with marketing, customer service, content management, and operations features. It has an A/B testing tool for testing emails and landing pages to identify the best-performing variant. HubSpot has an integrated calendar and in-app commenting feature to make it easier for your marketing team to collaborate.

HubSpot Marketing Hub is the best marketing analytics software with a web analytics feature to optimize your website. You can use this web analytics feature to assess the performance of web pages and identify the ones that bring in the most web sessions, contacts, and customers. HubSpot lets you filter your analytics by geographic location or a specific URL for a more intensive assessment of your marketing performance. Using HubSpot’s web analytics feature, you can identify weak demographics as the focus of your marketing campaigns to increase your market share.

HubSpot Marketing Hub pricing starts at $45/month/account.

Looker is marketing intelligence software that is part of the Google Cloud suite of tools. It can connect to cloud or multicloud databases to create a single visualization point for all your business intelligence. Looker helps you optimize marketing campaigns with detailed customer data reports featuring multiple data sets, cross-channel customer behavior, and customer segmentations.

For ecommerce companies, Looker can project data across product demand stages, find customer pain points preventing conversion, and better break down your promotional cycles into actionable insights. Looker’s ecommerce marketing data can report on product performance by category and identify any supply chain inefficiencies for high-value items.

You can use eCommerce data analytics to learn more about brand performance by category, analyze product availability, identify gaps in supply chain efficiency, and decrease unnecessary expenditures.

Looker integrates with other tools like Slack, Campaign Manager 360, Google Chronicle, and NetSuite.

Looker provides customized pricing and a demo upon request.

Netcore is an AI-powered marketing platform used by companies like The Body Shop, Musicxray, and Miss Amara. Netcore is an omnichannel engagement platform that connects all customer data to your marketing channels. It has an artificial intelligence tool that uses customer data to improve your brand’s conversion and retention rates.

Netcore is the best marketing analytics software if you want to launch successful email marketing campaigns. It can analyze customer segmentation data and choose the best audience group for a specific email marketing campaign. Netcore’s send time optimization feature helps you deliver emails at the right time in the day for open rates and click-throughs. It also has a subject line optimization feature that analyses historical data to pick what type of subject lines work best for your readership goals.

You can connect Netcore to a paid Zapier to integrate with other third-party tools for ecommerce management, communications, and productivity.

Netcore provides pricing details and a demo upon request.

TapClicks is a marketing data and analytics platform with omnichannel reporting to measure your marketing campaigns. It has task automation to save you time by assigning tasks to the right employee as the progress status changes.

TapClicks is the best marketing analytics software if you want to use users’ journey reports to craft a successful marketing strategy. This feature lets you assess the conversion strategies of competitors by analyzing the keywords they use and the ad copy on their landing pages. You can also use this feature to see their PPC landing page design to assess current best practices.

TapClicks provides pricing details and a demo upon request. They also offer a 14-day free trial.

Marketo is a marketing automation software for improving customer experience by leveraging rich behavior data into actionable insights. It can identify high-scoring leads for marketing campaign prioritization. Marketo has a cost and revenue analysis feature to gauge the effectiveness of your marketing campaigns.

Marketo Engage has a social media analytics feature to improve your social media marketing. You can use Marketo Engage to identify social media activities that drive conversions to concentrate your marketing campaigns on high-ROI activities. Marketo Engage also lets you personalize social media ads to increase customer engagement. Marketo Engage integrates with other marketing and analytics tools, including Google AdWords, Microsoft Dynamics, Salesforce, and LinkedIn Campaign Manager.

Marketo Engage provides pricing details upon request.

Infor Birst is a cloud-based business intelligence and marketing analytics platform. Infor Birst lets you blend centralized and decentralized data into customizable graphs and charts that are easy to understand for all users.

Infor Birst has AI-powered automation features to reduce manual tasks when it comes to report building and sharing.

Infor Birst lets you connect data from a live source or extract data from other sources to help you with your marketing decisions. You can also use Infor Birst to embed analytics into your website or application.

Infor Birst gives pricing information upon request.

Skyword is a content marketing platform with a social analytics feature to help you gain insights on how to improve your marketing campaigns. You can use Skyword to optimize paid and organic content across your social media accounts.

Skyword has comprehensive reporting for visualizing data around your marketing activities and sharing them with your marketing team and stakeholders.

Skyword uses benchmarking to determine how you are doing against your competitors, peers, and even influencers. This digital marketing analytics tool lets you see your share of voice reporting and topic trends to gauge the effectiveness of your content marketing strategy.

It also has a hashtag tracking feature to monitor your hashtags and see how they’re doing in social media trends. Skyword integrates with other marketing analytics tools like Facebook Ads, Google Analytics, Moz, and Marketo.

Skyword provides pricing details and a demo upon request.

Salesforce Einstein is an artificial intelligence solution for Salesforce users. It can help improve sales by anticipating sales opportunities and customer needs. Salesforce Einstein can be ideal for a small business without a dedicated IT team because it doesn’t require coding to work.

Salesforce Einstein is the best marketing analytics software if you want to utilize artificial intelligence for your ecommerce analytics. Salesforce Einstein can create predictive customer journeys to help you identify marketing opportunities. You can embed Salesforce Einstein in your CRM software, website, or mobile application to gather information anywhere.

Salesforce Einstein integrates with other marketing analytics tools like Query Studio, Sales Activity Dashboard, and FieldSpy.

Salesforce Customer 360 pricing starts at $25/month/user. Salesforce Einstein is an add-on to Salesforce Customer 360.