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There are so many different multi-channel ecommerce software solutions, so making a shortlist of the best can be tricky. You want to provide a uniform customer experience across all channels, and increase sales opportunities—and now need the right tool for your business. I've got you covered! In this post, I share from my personal experience as an ecommerce manager, using many different multi-channel ecommerce tools with stores of all sizes, and share my picks of the best multi-channel ecommerce software overall.

What Is Multi-Channel Ecommerce Software?

Multi-channel ecommerce software is a digital solution that allows businesses to manage and sell their products across various online platforms from a single interface. This software integrates different sales channels, such as a company's own website, online marketplaces like Amazon or eBay, and social media platforms, providing a unified system for inventory management, order processing, and customer service.

Overviews Of The 10 Best Multi-Channel Ecommerce Software

Here’s a brief description of each of the top 10 multi-channel ecommerce software on my list, showing what it does best, plus screenshots to showcase some of the features. I’ll also add the other 20 tool options below with short summaries.

Best for small businesses

  • Free demo
  • $4.95/month for website only, or $13.95/month for the website plus ecommerce essentials combo
Visit Website
Rating: 3.6/5

Web.com is an all-in-one website builder that targets small business owners and startups. Its biggest selling point is that it works quite well at helping users build their DIY website or ecommerce store, with no feature bloat.

Why I Picked Web.com: One of Web.com’s biggest advantages is how easy it is to use, even for non-technical or novice users. It utilizes a row-based drag-and-drop function in its robust website editor, which means you can easily add and rearrange elements within a template to customize the page you’re designing. Web.com’s website and online store builder don’t have many advanced features, but they do cover all the essentials such as ecommerce reporting, secure payment options, and purchase order management, as well as bulk editing and advanced SEO tools for multi-channel ecommerce.

Web.com Standout Features & Integrations 

Key features include built-in SEO controls and AI content creation. To ensure your online store gains visibility on the internet, you have the ability to configure search engine optimization settings for each page. This encompasses elements such as the title, meta description, and social sharing capabilities. With the AI Writer tool at your disposal, generating content for your website becomes not only simple but also versatile. Tap into the capabilities of artificial intelligence to craft website copy, develop social media posts, compose engaging blog articles, and beyond.

Integrations include Facebook, Instagram, Amazon, eBay, Etsy, Walmart, Buy with Google, Google Ads, Bonanza, FBA, QuickBooks Online, Xero, and others.

Pros and cons

Pros:

  • Comprehensive & flexible multi-channel inventory
  • Tons of international marketplace connections
  • Simple drag-and-drop website builder

Cons:

  • Can't switch site templates
  • No free plan or trials

Best multi-channel platform for marketing & SEO

  • 15-day free trial
  • From $29/month and 2.59% + $0.49/transaction

BigCommerce is an all-in-one ecommerce platform that allows users to build their online store from scratch. It provides users with the tools they need to create a successful ecommerce presence. Businesses can easily customize their store with templates and themes, add payment options such as PayPal or credit cards, and manage inventory in real time.

Why I Picked BigCommerce: BigCommerce comes with several marketing tools that help users grow their businesses. The platform offers integrated email marketing tools such as abandoned cart notifications and customer segmentation. They can also use BigCommerce’s built-in analytics suite to track key performance metrics such as sales figures, traffic sources, and conversion rates. Additionally, the platform integrates with popular third-party marketing solutions like AdWords and Facebook Ads so that companies can efficiently manage campaigns across multiple channels from one central location. 

BigCommerce Standout Features & Integrations 

Key features include robust product management tools and integrated payment processing solutions. Merchants can create variations of products, customize product descriptions, and set up pricing rules based on specific criteria like discounts when customers purchase in bulk. Users can easily list products on platforms like Amazon Marketplace and eBay without having to manually upload them. Customers can also pay using their preferred payment method without having to leave their site or enter any sensitive data over an insecure connection. BigCommerce supports over 25 currencies so that customers around the world can shop in their local currency.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

Pros and cons

Pros:

  • Flexible product pricing rules
  • Robust inventory management tools
  • Integrated payment processing, 25+ currencies

Cons:

  • Steep learning curve
  • Muddy API documentation

Best for ease of use

  • Free plan available
  • From $19/month
Visit Website
Rating: 4.7/5

Ecwid by Lightspeed is a multi-channel ecommerce software that allows you to sell your products on multiple platforms. It's a tool that's designed to help businesses of all sizes manage their online stores across various channels, including websites, social media platforms, and marketplaces like Amazon and eBay. It's a pretty handy tool if you're looking to expand your online presence and reach more customers.

Why I Picked Ecwid: I chose Ecwid by Lightspeed because it offers a lot of flexibility and control over your online store. You can customize your store's design, manage your inventory, and track your sales all from one place. Plus, it's super easy to use. Even if you're not tech-savvy, you can set up your store and start selling in no time. Ecwid offers a mobile app that lets you manage your store on the go. You can add new products, process orders, and even chat with customers directly from your phone. It also offers a variety of payment options, so your customers can choose the one that's most convenient for them. And if you're selling physical products, you'll appreciate the shipping management feature, which lets you print shipping labels and track packages right from your dashboard.

Another standout feature is the marketing tools. Ecwid by Lightspeed offers a suite of tools to help you promote your store and attract more customers. You can create email marketing campaigns, set up a loyalty program, and even use SEO tools to improve your store's visibility on search engines.

Ecwid Standout Features & Integrations

Key features that make them worthy of a place on this list include omnichannel selling across every platform you can imagine (Facebook, Google, Amazon, ShopApp) and 50+ marketing app integrations like Google Tag Manager, Intercom, and HelpfulCrowd. One thing to be mindful of is that many of their integrations cost extra. However, you may save those costs in shipping fees, as Ecwid offers group Discount Shipping Labels for USPS.

Integrations are extensive and include Intercom, Pinterest, Printful, SUP Dropshipping, Google Shopping, Affiliately, EasyAds, Outfy, Popconverts, and TaxJar. Many others are available by connecting a paid Zapier account. 

Pros and cons

Pros:

  • No setup or transaction fees
  • Multi-channel selling
  • Free plan available

Cons:

  • Limited customization options
  • Phone support locked to highest plans

Best ecommerce digital experience platform (DXP)

  • Free demo
  • Pricing available upon request.
Visit Website
Rating: 4.5/5

Adobe Commerce is an advanced and comprehensive e-commerce platform that offers businesses a powerful set of tools to create, manage, and optimize online stores, providing a seamless shopping experience for customers while enabling merchants to efficiently handle their digital storefronts.

Why I PIcked Adobe Commerce: Adobe Commerce distinguishes itself as an exceptional multi-channel e-commerce platform through its unified experience that seamlessly integrates various sales channels, its adaptable customization options that ensure consistent branding, its omnichannel capabilities that synchronize inventory and promotions, advanced AI-powered personalization for tailored customer experiences, robust analytics for data-driven decision-making, efficient centralized management of operations, support for mobile commerce, seamless integration with third-party tools, a strong focus on security and scalability, and an active community that fosters innovation and provides valuable resources.

Adobe Commerce Standout Features & Integrations

Key features worth checking out include is its capability to handle multi-brand companies with diverse product catalogs, even when catering to vastly different audiences such as B2B and B2C. This flexibility allows businesses to efficiently manage and showcase their offerings to various target markets. Another standout feature is the built-in PWA Studio, which empowers users to create and launch progressive web apps for their online stores. With PWA Studio, businesses are guided through the process of building selling apps that prioritize performance optimization and responsive design.

Integrations include over 3,700 paid and free options, like EasyShip, eDesk, Facebook Business, Google Shopping, LiveHelp, Stripe, Mailchimp, Quickbooks, SendCloud, and Stripe.

Pros and cons

Pros:

  • Integration with Adobe's DXP tools
  • Extensive customization options
  • Can handle huge and growing catalogs

Cons:

  • Steep learning curve
  • Higher cost than many

Best customer service

  • 3 days free trial
  • From $29/month (billed annually)
Visit Website
Rating: 4.4/5

Shopify Plus helps bring point of sale and ecommerce under one umbrella, making it an omnichannel retailer. The tool helps bring click-and-collect customers to your store with features for in-store and curbside pickups. Vice versa, it can remind customers of their in-store favorites with email carts, thus giving an unprecedented online shopping experience. When a product is not available, the tool can still enable a sale by offering the option of buying in-store and shipping to the customer at a later date.

Why I picked Shopify: Shopify Plus is known in the industry for its stability and comes with a streamlined content management system. The analytics can track store visits, conversions, average order value, and more. The product integrates with Apple Business Chat, Google Sheets, Oberlo, Airtable, Slack, and marketplaces like Amazon and eBay. Also, no matter where customers buy from, they can return or exchange in the retail store. The tool also lets users track inventory, export/import inventory through CSV files, adjust inventory, and other important inventory management tasks. Its headless feature enables flexibility by making your business available via mobile devices and voice-powered technology.

Shopify Standout Features and Integrations

Key features that make Shopify shine include the ability to customize your orders dashboard to show all the metrics that matter to you, including drill-down analytics for a particular product, product group, or shopping channel. Shopify’s 3PL makes it easy to scale, and their Flow workflow tool makes it easy to automate repetitive tasks and bulk actions. With Shopify, you can move, monitor, and manage inventory, and also scan and count items with their mobile app. Additional features like self-serve returns, easy refunds, and discounted return labels make shipping and fulfillment easier to handle.

Integrations include Facebook, Instagram, Google, Tumblr, Pinterest, Google Analytics, Walmart, Skubana, EzySlips, Shipping & Returns, Xero Kissmetrics, Wish Marketplace, Newegg Marketplace, Tophatter, Heyday, PageFly, and hundreds more.

Pros and cons

Pros:

  • Multiple customizable templates + themes
  • In-depth inventory management
  • User-friendly platform

Cons:

  • Monthly fee + transaction fees can add up
  • Some plugins cost extra

Best for data-driven companies

  • Free trial available
  • From $79 per month
Visit Website
Rating: 4.6/5

Channable helps with feed management by optimizing the feed to accommodate the biggest ecommerce channels. Channable helps you implement over 2500 price comparison websites, marketplaces, and affiliate programs, and generate ads for Microsoft Advertising and Google Ads.

Why I Picked Channable: Channable is great for managing product feeds, automating PPC campaigns, and fully integrating with marketplaces. The product creates and manages qualitative feeds on more than 2500 different price comparison websites, marketplaces, and existing affiliate networks. Channable helps you rapidly create product categories, as well as apply powerful rules to filter and modify products. Its integrated API connections enable you to push product listings to all the mainstream marketplaces with automatic order syncing.

Channable Standout Features & Integrations 

Key features include product feed management and PPC optimiztion. Effortlessly showcase your products on numerous marketplaces, advertising platforms, and price-comparison websites using pre-designed feed templates, all while ensuring real-time updates across each individual channel. Rapidly set up, initiate, and personalize advertisements, campaigns, and keywords using your product feed. Say goodbye to the hassle of navigating through various listing prerequisites or manually updating each platform.

Integrations include Amazon, eBay, Facebook, Google Ads, Instagram, Walmart, Adform, AliExpress, AdRoll, BigCommerce, Bing, Indeed, Kijiji, Lightspeed, Magento, Neuvoo, and many others.

Pros and cons

Pros:

  • Great customer support team
  • Flexible if/wne rules for product feed management
  • 2500+ price connectors and integrations

Cons:

  • No versioning system for product/feed changes
  • Focus on ease-of-use over depth-of-coverage

Best for a range of integrations

  • 14-day free trial
  • From $79/month
Visit Website
Rating: 3.8/5

eSwap is a multi-channel retail ecommerce software that combines features for order management, inventory management, accounting, and shipping features in one platform. In terms of inventory management, it supports linking to your listings from your store. This helps in keeping stock levels correct in real-time. You can also import products in bulk via a CSV file and update them in bulk.

Why I Picked eSwap: eSwap shines as an exceptional multi-channel ecommerce platform due to its seamless integration of inventory, order, and shipping management across diverse sales channels. With its centralized dashboard, businesses can efficiently oversee operations, synchronize stock levels, and automate order processing, eliminating the complexities of managing multiple channels separately. The platform's versatility extends to easy integration with various ecommerce marketplaces, enabling businesses to expand their reach effortlessly. This, combined with features like real-time data updates and insightful analytics, positions eSwap as a powerful solution for businesses seeking streamlined multi-channel management to enhance their online selling success.

eSwap Standout Features & Integrations 

Key features include PO management and B2B wholesale capabilities. Streamline your purchase order process through automation. With eSwap's purchase order management software, you can achieve heightened precision, swiftness, and authority over your purchase order workflow. Plus, you can extend invitations to your wholesale clientele for your dedicated B2B eCommerce platform. You have the option to keep your B2B store URL accessible to all or secure it with a password, sharing exclusive invites with specific clients.

Integrations include DHL, Royal Mail, UPS, eBay, Amazon, MailChimp, Square, Etsy, Google Shopping, Walmart, Ecwid, FedEx, Shopify, Odoo, Xero, Magento, Wayfair, and others. 

Pros and cons

Pros:

  • Easy to impliment & use
  • Inventory management for B2B
  • 50+ shipping carriers integrations

Cons:

  • UI is a bit cluttered/outdated
  • May not be cost effective for small biz

Best for scalability & modularity

  • Demo available
  • Pricing upon request

LS Retail is a unified retail management system offering state-of-the-art POS, financials (Microsoft ERP), store operations, inventory, supply chain management, and ecommerce under one roof. The POS terminals support both keyboard and touch screen products, and they are easy to set up. You can use it to track sales, stock level, and productivity in real-time across all your multiple sales channels.

Why I Picked LS Retail: Be it drop-shipping, ecommerce platforms, or mobile apps, you can see and monitor synced data across all channels. It can be deployed as a vertical software for Business Central/Microsoft Dynamics NAV, making the solution more competent and sought after. The UI/UX is user-friendly, and applications are easy to implement. In terms of customization, it has widespread configuration facilities, with the ability to hide features for some users, making the app deploy truly as your own. It also has features for configuring pricing, offers, and promotions fairly easily.

LS Retail Standout Features & Integrations 

Key features include targeted solutions for retail, hospitality, pharmaceuticals, and forecourt. LS Retail delivers tailored solutions for diverse industries, addressing the specific needs of retail, hospitality, pharmaceuticals, and forecourt operations. For retail, it offers comprehensive point of sale and inventory management systems to optimize sales and streamline stock control. In the hospitality sector, LS Retail provides integrated solutions for managing restaurants and cafes, from table reservations to menu management. Its pharmaceutical solutions encompass compliant point of sale and prescription handling. Lastly, LS Retail's forecourt solutions cover fuel sales and convenience store management, offering a specialized suite to manage the unique demands of the fuel retail industry.

Integrations include Adobe Commerce, Shopify, and others using their ecommerce API. The LS Retail eCommerce API is accessible to all third-party ecommerce providers, facilitating the creation of integrations between LS Central and their preferred ecommerce platforms.

Pros and cons

Pros:

  • Scalable & modular platform
  • Great for brands with online & physical stores
  • All-in-one POS & ERP software

Cons:

  • Few native integrations
  • Ecommerce comes as an add-on

Best for wholesalers & manufacturers

  • Demo available
  • From $499/month

Fulfil.io is an ERP that lets you sell globally with support for multi-currency and easy return management. For wholesalers, it simplifies purchasing with customer price lists and a dedicated wholesale portal. For manufacturers, there are tools for raw material and production tracking, enabling you to monitor manufacturing costs. You can implement workflow automation using Fulfil.io’s open API.

Why I Picked Fulfil.io: Fulfil.io excels as a standout multichannel ecommerce platform due to its comprehensive suite of features that seamlessly unify inventory, order, and warehouse management across various sales channels. By providing a centralized hub for operations, businesses can efficiently oversee inventory levels, automate order fulfillment, and optimize warehouse processes, eliminating the complexities of managing multiple channels independently. This, combined with real-time data synchronization, robust analytics, and a focus on scalability, positions Fulfil.io as a compelling solution for businesses seeking a holistic approach to multichannel management, ultimately enhancing their ecommerce success.

Fulfil.io Standout Features & Integrations 

Key features include their state-of-the-art EDI solution. Experience streamlined and efficient communication pathways with your trade partners. The integration of Electronic Data Interchange (EDI) caters to a variety of transaction types, seamlessly connecting with numerous trading partners and interfaces. You'll have access to tools for purchase orders, purchase order acknowledgment, advanced ship notice, inventory inquiry/advice, invoicing, and functional acknowledgment of exchanged documents.

Integrations include Shopify, Spree, BigCommerce, PayPal, Stripe, Amazon, Etsy, eBay, and Walmart Marketplace, among others.

Pros and cons

Pros:

  • Specialized solutions for wholesalers & manufacturers
  • Great option for Shopify add-on
  • All-in-one enterprise resource planning system

Cons:

  • Time intensive to wholly customize
  • Steep learning curve

Best for scalability

  • Free demo available
  • Pricing upon request

CORESense Connect is an all-in-one point of sale, ecommerce, and retail business solution. It has tools for point of sale, store operations, inventory management, and more. It also provides an inventory database with a real-time view of your business. It has a simple, easy-to-use interface that speeds up customer checkouts.

Why I Picked CORESense Connect: CORESense Connect is a comprehensive and integrated ecommerce platform designed to empower businesses with multichannel retail capabilities. With a focus on streamlining operations, enhancing customer experiences, and driving sales growth, CORESense Connect offers a range of features that cater to various aspects of ecommerce and retail management. Tasks like entering product SKUs or searching for product info via barcode, and direct processing of credit cards within seconds. It lets you manage cross-channel promotions, fulfillment, and returns, as well as in-store pickup of online purchases.

CORESense Connect Standout Features & Integrations 

Key features include customer management and dropshipping. CORESense Connect offers tools to manage customer data, preferences, and purchase history, allowing for personalized marketing and customer service. CORESense Connect enables dropshipping for out-of-stock items, allowing you to quickly fill gaps in product inventory according to real time customer demand.

Integrations include Magento, Amazon Seller Central, QuickBooks, ChannelAdvisor, Nextopia, Windsor Circle, Listrak, Bazaarvoice, Floodlight Digital, OpenEdge, PayPal, Shippo, FedEx, UPS, and other apps.

Pros and cons

Pros:

  • Loyalty programs, wish list, club memberships
  • Great customer data management tools
  • Feature-rich solution

Cons:

  • More integrations welcomed
  • Somewhat outdated UI

The Best Multi-Channel Ecommerce Software Comparison Chart

Here is a convenient table that you can use to compare the tools that we just covered. However, if you want to expand your research further, continue scrolling to our ‘other options’ list.

Tools Price
Web.com $4.95/month for website only, or $13.95/month for the website plus ecommerce essentials combo
BigCommerce From $29/month and 2.59% + $0.49/transaction
Ecwid by Lightspeed From $19/month
Adobe Commerce Pricing available upon request.
Shopify From $29/month (billed annually)
Channable From $79 per month
eSwap From $79/month
LS Retail Pricing upon request
Fulfil.io From $499/month
CORESense Connect Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Software

Here are a few more multi-channel ecommerce management solutions that didn’t make the top list. I didn’t have space to give these each a full overview but each one has a specialty or niche that I found to be of interest. I’ve flagged what those are below.

Other Types of Ecommerce Software

Multi-channel ecommerce software is useful but it's probably not the only tool you need when building out your ecommerce toolkit. Here are my suggestions:

How I Selected The Best Multi-Channel Ecommerce Software

To select the best multi-channel ecommerce software, I first researched all software that is popular for being a multi-channel option. I narrowed down the list of my picks based on certain factors that make these ecommerce platforms a good option for you. Then, I selected the final list and evaluated them based on the following criteria.

Core Functionality:

Each multi-channel ecommerce software will look slightly different. However, there are a few key functionalities they must have in order to be considered for this list:

  • Ability to pull data in and out across a variety of platforms simultaneously (hence, the "multi-channel" label)
  • Ability to list and sell products using a digital catalog and online store, ie. basic ecommerce platform functionality

Key Features:

Here are some key features of multi-channel ecommerce software:

  • Integration with Multiple Sales Channels: A multi-channel ecommerce software should allow businesses to easily integrate with multiple sales channels, enabling them to manage all their sales and inventory from one central location.
  • Inventory Management: Multi-channel ecommerce software should have a robust inventory management system that provides real-time inventory updates across all channels, preventing overselling or underselling of products.
  • Order Management: It should have an efficient order management system that enables businesses to fulfill orders from multiple sales channels with ease, automate order processing, and manage order status updates across all channels.
  • Product Management: Multi-channel ecommerce software should enable businesses to easily manage their product listings across multiple channels, including creating, updating, and publishing product information.
  • Analytics and Reporting: The software should provide analytics and reporting capabilities that enable businesses to track sales, inventory, and order data across all channels and gain valuable insights into their business operations.
  • Customer Management: Multi-channel ecommerce software should have a customer management system that allows businesses to track customer data, such as contact information, order history, and preferences, across all channels.

Usability:

I look for tools that are easy to learn and master. Therefore, I look at the available documentation, tech support, user support, tutorials, and training. The more the tool focuses on helping you use it better, the more productive you can become.

Software Integrations

I see how easy it is to connect the platform to other tools. To support that, it needs to integrate without any hiccups with all the major marketplaces, as well as with other ecommerce platforms in your tech stack, such as PIM software, PLM software, warehouse management systems, and more. These integrations include pre-built connections, third-party software, like Zapier, and custom integrations using APIs.

People Also Ask

Here I address some of the frequently asked questions related to multi-channel ecommerce software.

How much does multi-channel ecommerce software cost?

The cost of multi-channel ecommerce software varies widely depending on factors such as the features offered, the size of the business, and the number of channels integrated. Generally, small to medium-sized businesses can expect to pay around $50 to $300 per month for basic to moderately advanced plans, while larger enterprises with more extensive requirements might invest anywhere from $300 to $1,000 or more per month for comprehensive multi-channel ecommerce solutions. It’s important to note that additional costs might include transaction fees, setup fees, and potential add-ons.

Who uses multi-channel ecommerce software?

Multi-channel ecommerce software is used by businesses of all sizes that sell their products on multiple sales channels such as their own website, marketplaces, and social media platforms.

What is multi-channel inventory?

Multi-channel ecommerce requires sophisticated inventory management to coordinate inventory levels across multiple platforms. Multi-channel inventory management is the process of accounting for and tracking orders across various channels to maintain the correct levels of inventory data for each platform.

The goal of multi-channel inventory management is to display real-time inventory data for each channel so that customers are assisted properly.

What are the benefits of multi-channel ecommerce software?

  1. Increased Sales Opportunities: Multi-channel ecommerce software allows businesses to sell their products on multiple sales channels, which increases their visibility and reach, and provides more opportunities to generate sales.
  2. Improved Customer Reach: By selling on multiple channels, businesses can reach a larger audience and attract new customers who may not have found them otherwise.
  3. Enhanced Brand Awareness: Multi-channel ecommerce software enables businesses to promote their brand across multiple channels, increasing their brand visibility and awareness.
  4. Streamlined Operations: Multi-channel ecommerce software provides a centralized location to manage inventory, orders, and customer data across all sales channels, reducing the need for manual processes and improving overall efficiency.
  5. Better Customer Experience: Multi-channel ecommerce software enables businesses to provide a consistent customer experience across all sales channels, improving customer satisfaction and loyalty.
  6. Increased Revenue: By expanding sales channels, reaching more customers, and streamlining operations, businesses can increase their revenue and profitability.

What's Next?

After looking at all these tools, I would encourage you to keep reading on the topic. We have a great guide to omnichannel commerce that will teach you how to create a personalized experience using up-to-date customer information.

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Francois Marchand
By Francois Marchand

Francois Marchand is passionate about helping and educating business leaders, ecommerce professionals, and digital marketers grow their skill sets to stay ahead of the competition. Francois holds a BA Specialization in Communication Studies & Journalism from Concordia University (Montreal, QC) and 20+ years of experience in ecommerce, marketing, traditional and digital media, and public relations, including The Vancouver Sun, National Post, CBC/Radio-Canada, Unbounce, and Vancouver Film School.