20 Best Ecommerce Platforms For SEO Reviewed In 2024
10 Best Ecommerce Platforms For SEO Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Ecommerce platforms for SEO are a valuable asset for any company. With the right software, teams can boost their search engine rankings and improve overall site visibility. However, finding the right ecommerce platform for SEO can be challenging, especially with so many options.
Using my specialized experience with ecommerce software, I tested and compared several of the top ecommerce platforms for SEO available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident you’ll discover your next ecommerce platform for SEO in the list below.
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Best Ecommerce Platforms For SEO Summary
We’ve investigated the pricing and availability of free trials and demo versions so you can make a much simpler side-by-side comparison.
| Tools | Price | |
|---|---|---|
| PrestaShop | From $26/month | Website |
| OpenCart | Pricing upon request | Website |
| Weebly | From $10/month (billed annually) | Website |
| Jumpseller | From $10/month (billed annually) | Website |
| X-Cart | From $499/month | Website |
| Volusion | From $35/month | Website |
| Shift4Shop | Pricing upon request | Website |
| AmeriCommerce | From $199/month | Website |
| CS-Cart | From $49.99/month (billed annually) | Website |
| FoxyCart | From $21.25/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow To Choose Ecommerce Platform For SEO
It’s easy to get bogged down in long feature lists and complex pricing structures. Here's a checklist of factors to remember to help you stay focused as you work through your unique software selection process.
| Factor | What to Consider |
| Scalability | Will the platform grow with your business over time? |
| Integrations | Does the platform connect easily with the tools your team already uses? |
| Customizability | Can you tailor the platform to meet your specific needs? |
| Ease of Use | Is the platform easy for you and your team to manage daily? |
| Budget | Does the platform fit within your financial constraints? |
| Security Safeguards | How does the platform protect your store and customer data? |
| SEO Features | Does the platform offer tools to optimize your site for search engines? |
Best Ecommerce Platforms For SEO Reviews
Below are my detailed summaries of the best ecommerce platforms for SEO that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
PrestaShop is an open-source ecommerce platform designed for businesses looking to build fully customizable online stores. It offers tools for product management, order tracking, and store customization to help businesses shape their online presence to fit their needs.
Why I Picked PrestaShop: It allows your team to create a store that matches your brand and business model. The platform provides various customization options, from templates to product catalogs, so that you can build a unique shopping experience. PrestaShop also supports advanced product configurations, making managing large inventories and complex product attributes easier. This flexibility gives your business the ability to scale and adapt as needed.
Standout Features & Integrations:
Features include a highly customizable storefront that lets you create designs, advanced product catalog management for handling large inventories, and a built-in order management system to track purchases and fulfillments. You can set flexible pricing, discounts, and product configurations to meet your business needs. The platform also offers multilingual and multi currency support, making it ideal for international businesses.
Integrations include PayPal, Stripe, DHL FedEx, Mailchimp, and Google Analytics.
Pros and cons
Pros:
- Multilingual and multi currency-ready
- Scales easily for larger stores
- Supports complex product catalogs
Cons:
- Some modules can feel outdated
- Time-consuming to configure advanced features
OpenCart is an open-source ecommerce platform that gives businesses complete control over their online stores. It offers customizable solutions for managing products, orders, and payments, making it a flexible option for businesses looking for adaptability.
Why I Picked OpenCart: Its open-source nature allows your team to customize the platform fully to suit your business needs. It provides a wide range of extensions, so you can easily add features without building from scratch. The platform's straightforward interface makes managing multiple stores and product categories easier.
Standout Features & Integrations:
Features include solid store management tools, a vast marketplace with over 13,000 modules and themes for customization, and integration with various payment gateways and shipping methods. OpenCart also provides community support through forums and dedicated technical support for those needing professional assistance.
Integrations include Flagship Shipping, Freshchat, Hubspot, Infusionsoft, IntercomChat, Mailchimp, QuickBooks Online, XeroCart, Zendesk, and Zoho.
Pros and cons
Pros:
- Handles large product catalogs well
- Supports multiple store management
- Fully customizable for developers
Cons:
- Can be slow with large databases
- Complex to scale without developer support
Weebly is a website builder with integrated ecommerce features that helps businesses easily build and look after their online stores. It offers a simple interface and drag-and-drop tools for customizing store layouts and managing products.
Why I Picked Weebly: Its intuitive design allows your team to quickly create and manage an online store without needing technical skills. The platform includes built-in tools for product management, order tracking, and inventory control, making store management straightforward. With Weebly, you can set up customizable storefronts and manage everything from one dashboard, which is ideal for small- to medium-sized businesses.
Standout Features & Integrations:
Features include drag-and-drop store builder tools, built-in inventory management, and real-time shipping rate calculations. You can set up your online store and manage products, orders, and customer data from a single dashboard. The platform also supports various store templates you can customize to fit your brand.
Integrations include Google Ads, Privy, and Printful.
Pros and cons
Pros:
- Automatic mobile optimization
- Supports multiple product types
- Easy setup for beginners
Cons:
- Complex product variations setup
- Lacks flexibility for large stores
Jumpseller is a versatile ecommerce platform that helps businesses build and manage online stores. It’s designed for companies looking to sell products across multiple channels and grow their online presence.
Why I Picked Jumpseller: It supports multi-channel sales, letting you sell products on various platforms from a single dashboard. The platform offers customizable themes and an intuitive interface, making setting up your store and managing orders easy. Its built-in tools help you expand your business by reaching more customers through different channels like Facebook, Instagram, and Google Shopping.
Standout Features & Integrations:
Features include customizable themes, multiple payment and shipping options, and a user-friendly design allowing easy store personalization. Jumpseller also offers tools for email marketing, social media engagement, and customer interaction, which are important for improving SEO efforts.
Integrations include Stripe, PayPal, Correos, DHL, Mailchimp, Google Ads, Facebook, and Google Analytics.
Pros and cons
Pros:
- Strong support for multi-channel selling
- Customizable templates without coding
- Easy multi-language store setup
Cons:
- Limited customization for checkout process
- Requires manual setup for some features
X-Cart is a flexible ecommerce platform designed for businesses with large product catalogs and specific customization needs. It helps companies manage and grow their online stores with advanced tools for product management and checkout optimization.
Why I Picked X-Cart: It offers advanced product filtering, which is essential when managing a large inventory like automotive parts. Your team can set up custom product attributes and pricing rules, making it easy to handle detailed product descriptions. The platform also supports real-time inventory management, helping you efficiently track stock levels across various product categories.
Standout Features & Integrations:
Features include a flexible product catalog system that handles thousands of SKUs, advanced search filters for easy product navigation, and customizable checkout options to fit your business needs. You can manage complex pricing structures and offer tailored promotions, helping your team create a unique customer experience. The platform also offers built-in tools for managing product variants and attributes efficiently.
Integrations include Feedonomics, Heap, Hubspot, Kissmetrics, Klaviyo, LiveChat, Mailchimp, Moosend, Oracle Eloqua, and Salesforce.
Pros and cons
Pros:
- Supports complex product attributes
- Highly customizable for niche markets
- Handles large product catalogs
Cons:
- Customization can be time-consuming
- Steep learning curve for new users
Volusion is an ecommerce solution designed to help businesses create and manage their online stores. It’s aimed primarily at small to medium-sized businesses and offers tools for managing sales, products, and customer data.
Why I picked Volusion: It has built-in SEO features tailored to help small businesses improve their online presence. It includes tools like customizable URLs, meta tags, and sitemaps that allow your team to optimize your store for search engines without technical expertise. You can also monitor your traffic and analytics directly in the platform to make smarter marketing decisions.
Standout features & integrations:
Features include a drag-and-drop store builder, secure payment processing, and built-in marketing tools. You can easily manage your inventory, track customer orders, and customize your product pages. Volusion also provides reporting and analytics so you can make data-driven decisions for your business.
Integrations include Amazon, eBay, Facebook, Stripe, PayPal, Google Analytics, Google Shopping, Mailchimp, FedEx, and UPS.
Pros and cons
Pros:
- Flexible design templates
- Offers built-in analytics
- Customizable product page layouts
Cons:
- Lacks advanced SEO tools
- Slower load times reported
Shift4Shop is an ecommerce site designed to help businesses create and manage their online stores at an affordable price. It provides tools for product management, order tracking, and store customization, making it suitable for businesses of all sizes.
Why I Picked Shift4Shop: It offers solid ecommerce store features without the high costs typically associated with other platforms. Your team can easily customize product pages, manage inventory, and track orders, all from one dashboard. The platform supports unlimited products, allowing you to scale your store. Shift4Shop also includes built-in SEO tools.
Standout Features & Integrations:
Features include unlimited product listings, built-in SEO tools, and customizable store templates to fit your business's unique branding. You can manage inventory, track orders, and handle customer interactions all within the platform. The platform also offers tools to create and run promotions, helping you drive sales and grow your business.
Integrations include PayPal, Apple Pay, Google Pay, USPS, UPS, FedEx, Amazon, eBay, Facebook, Kount, and Royal Mail.
Pros and cons
Pros:
- Inventory management for large stores
- Supports multiple sales channels
- Easy to customize templates
Cons:
- Customization options can be overwhelming
- Limited flexibility for large-scale stores
AmeriCommerce is a customizable ecommerce platform designed for businesses managing complex, high-volume transactions. It supports businesses with multiple storefronts and offers tools for handling large inventories and customer management.
Why I Picked AmeriCommerce: It allows you to manage multiple stores from a single admin panel, making it easy for your team to oversee different product lines or brands. Its customer-specific pricing and bulk order functionality are well-suited for B2B transactions. The platform also includes advanced product management tools, letting you customize catalogs and pricing to fit the needs of your business customers.
Standout Features & Integrations:
Features include multi-store management from a single dashboard, custom pricing for different customer groups, and tools for managing bulk orders and large inventories. Your team can easily set up and manage multiple storefronts with branding and product offerings. The platform’s advanced product management features help you organize and tailor catalogs for different customer needs.
Integrations include PayPal, Stripe, UPS, FedEx, Mailchimp, and Google Ads.
Pros and cons
Pros:
- Supports bulk orders efficiently
- Customizable for B2B pricing needs
- Strong multi-store management tools
Cons:
- Limited SEO-specific features
- Complex interface for new users
CS-Cart is a multi-vendor ecommerce platform designed for businesses looking to set up and manage online marketplaces quickly. It provides tools for product management, order tracking, and vendor coordination to help businesses grow their marketplace efficiently.
Why I Picked CS-Cart: It can deploy online marketplaces, making it easier for your team to start quickly. The platform includes built-in vendor management tools that simplify onboarding and product uploads for multiple sellers. It also offers marketplace settings, allowing you to immediately control commissions, shipping options, and vendor privileges. CS-Cart’s flexibility in handling large inventories and multiple vendors makes it ideal for businesses looking to scale fast.
Standout Features & Integrations:
Features include over 500 customizable tools, a modular architecture for easy development and scalability, and an open-source code that allows for tailored marketplace solutions. Additionally, CS-Cart offers a dedicated mobile app for both sellers and buyers, enhancing the overall user experience.
Integrations include PayPal, Stripe, UPS, FedEx, Mailchimp, and Google Analytics.
Pros and cons
Pros:
- Detailed control over commissions
- Customizable vendor management tools
- Scales well for large marketplaces
Cons:
- Some features feel outdated
- Requires technical skills for customization
FoxyCart is an ecommerce solution designed for businesses that need flexibility selling products. It helps users create customizable carts and checkout flows to fit various business needs.
Why I Picked FoxyCart: It handles complex product catalogs and pricing structures without heavy customization. Its flexible checkout process supports everything from physical goods to digital content and services, letting your team adapt it to any business type. The platform's lightweight structure allows easy integration with existing systems, while its focus on security and performance ensures reliable transactions across different product formats.
Standout Features & Integrations:
Features include a customizable checkout system that adapts to your needs, built-in support for complex pricing and discount rules, and secure payment processing for multiple transaction types. Your team can easily configure taxes, shipping, and coupons, all from an intuitive admin panel. The platform also offers full PCI compliance to provide secure and reliable transactions.
Integrations include Stripe, PayPal, Authorize.net, ShipStation, EasyPost, and Google Analytics.
Pros and cons
Pros:
- PCI compliance included
- Supports custom tax and shipping
- Handles complex product catalogs
Cons:
- Limited out-of-the-box features
- Requires technical knowledge to set up
Other Ecommerce Platforms For SEO
Here are some additional ecommerce platforms for SEO options that didn’t make it onto my shortlist but are still worth checking out:
- Ecwid
Best for free online store creation
- Clerk.io
Best for ecommerce personalization
- Shopify
Best for global ecommerce
- Squarespace
Best for creative professionals
- Zoho Commerce
Best for small businesses
- BigCartel
Best for independent artists
- WooCommerce
Best for WordPress users
- BigCommerce
Best for large-scale sellers
- Magento Commerce
Best for advanced customizations
- Wix eCommerce
Best for beginner store owners
Ecommerce Platform For SEO Selection Criteria
When selecting the best ecommerce SEO platform to include in this list, I considered common buyer needs and pain points, such as SEO optimization and ease of site management. I also used the following framework to keep my evaluation structured and fair.
Core Functionality (25% of total weighting score)
To be considered for inclusion in this list, each solution had to fulfill these everyday use cases:
- Provide SEO tools
- Support plugins & product management
- Offer customizable storefronts
- Enable order tracking
- Support payment processing
Additional Standout Features (25% of total weighting score)
To help further narrow down the competition, I also looked for unique features, such as:
- Real-time SEO analytics
- Customizable SEO tags and URLs
- Multi-language support
- Dynamic product recommendations
- Built-in marketing automation
Usability (10% of total weighting score)
To get a sense of the usability of each system, I considered the following:
- Ease of navigating the dashboard
- Simple product and SEO strategy management
- Intuitive design and interface
- Minimal setup time required
- Access to customization options
Onboarding (10% of total weighting score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of tutorials and guides
- Access to onboarding videos and templates
- Step-by-step setup guides
- Product tours and walkthroughs
- Availability of live chat support during setup
Customer Support (10% of total weighting score)
To assess each software provider’s customer support services, I considered the following:
- Availability of 24/7 customer support
- Access to a knowledge base or help center
- Response time to support requests
- Access to phone, chat, and email support
- Availability of technical assistance
Value For Money (10% of total weighting score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing compared to similar tools
- Availability of free plans or trials
- Features included in lower-cost plans
- Flexibility of payment options
- Value added through premium features
Customer Reviews (10% of total weighting score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- General sentiment toward the platform
- Reported ease of use by customers
- Feedback on customer support experience
- Commonly mentioned pros and cons
- Overall satisfaction with SEO capabilities
Trends In Ecommerce Platforms For SEO
In my research, I sourced countless product updates, press releases, and release logs from different ecommerce platform vendors. Here are some of the emerging trends I’m keeping an eye on.
- AI-driven SEO recommendations: Platforms increasingly use AI to suggest optimized keywords, meta tags, and content strategies to boost visibility. This makes it easier for businesses with limited SEO expertise to stay competitive.
- Schema markup support: More platforms offer automatic schema markup features, which help search engines understand product data structure. This leads to better rankings and SEO performance.
- Voice search optimization: As voice searches become more common, webpages adapt to optimize content for conversational queries. Some vendors are starting to include tools that target these specific search formats.
- Sustainability-focused SEO tools: Platforms are introducing options highlighting eco-friendly practices, such as tags for sustainable products. This is in response to increasing consumer demand for ethical shopping options.
- Headless commerce SEO flexibility: Headless commerce setups allow businesses to create custom front-end experiences while maintaining strong SEO foundations. This trend is popular among companies needing highly flexible and scalable online stores.
What Is An Ecommerce Platform For SEO?
An ecommerce platform for SEO is designed to help businesses build and manage online stores while optimizing them for Google searches. These platforms are typically used by marketing professionals, SEO specialists, and business owners looking to improve their site’s visibility and drive organic traffic.
Built-in SEO tools, customizable URLs, and keyword optimization help boost search rankings, manage product listings, and improve overall site performance. These tools offer businesses an efficient way to grow their online presence and attract potential customers through search engines.
Features Of Ecommerce Platforms For SEO
When selecting an ecommerce platform for SEO, keep an eye out for the following key features.
- Customizable URLs: Lets you create SEO-friendly URLs for products and pages, improving search engine rankings.
- Meta tag management: Enables you to easily edit meta titles and descriptions to improve click-through rates from search results.
- XML sitemap generation: Automatically creates and updates sitemaps to help search engines index your site more efficiently.
- Mobile optimization: Ensures your store is optimized for mobile devices with SEO-friendly features, essential for user experience and SEO rankings.
- Keyword optimization tools: Provides keyword research recommendations or fields for optimizing your content for target keywords, improving relevance in search engine results pages.
- Schema markup: Adds structured data to product pages, helping search engines display rich snippets like product ratings and prices.
- Fast page loading times: Improves site speed and user experience which can lead to higher rankings, as search engines favor faster websites.
- SSL certification: Ensures your site is secure, which is a ranking factor in search engines and builds customer trust.
- 301 redirects: Allows you to set up redirects for outdated or changed URLs, preserving technical SEO value when pages move or are removed.
Benefits Of Ecommerce Platforms For SEO
Implementing ecommerce platforms for SEO provides several benefits for your team and your business. Here are a few you can look forward to.
- Increased visibility: SEO tools help your store rank higher in search engine results, driving more traffic to your site.
- Better user experience: Features like mobile optimization, user-friendly interface, and fast loading times ensure customers have a smooth experience, which can improve on-page rankings.
- Enhanced product discoverability: Optimized product listings with keywords and schema markup make it easier for customers to find what they want in the SERPS.
- Improved site management: Built-in SEO features like customizable URLs, meta tags, metadata, and meta descriptions simplify managing SEO across your store.
- Long-term growth: As your store ranks higher over time, you’ll see consistent, high-quality growth in organic traffic without relying heavily on paid ads.
- Higher metric conversion rates: By attracting more qualified traffic through SEO, you’ll increase the chances of turning visitors into paying customers.
Costs & Pricing Of Ecommerce Platforms for SEO
Selecting an ecommerce platform for SEO requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes standard plans, their average prices, and typical features included in ecommerce platform solutions.
Plan Comparison Table for Ecommerce Platforms for SEO
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic SEO tools, limited product listings, and basic customer support. |
| Personal Plan | $10-$25/month | Custom SEO settings, product page optimization, and limited analytics. |
| Business Plan | $30-$75/month | Advanced SEO tools, automated meta tags, enhanced reporting, and email support. |
| Enterprise Plan | $100-$300+/month | Custom SEO solutions, dedicated support, advanced analytics, and API access. |
Ecommerce Platforms For SEO FAQs
Here are some answers to common questions about ecommerce platforms for SEO.
How do ecommerce platforms for SEO help?
Ecommerce platforms help by offering built-in tools to optimize your product pages for search engines. These tools often include customizable meta tags, title tags, URLs, SEO plugins, and image alt text, making it easier for search engines to crawl your site. Platforms also ensure your website meets key SEO standards like backlinks, mobile optimization, and fast loading times, which can boost your rankings.
How do ecommerce platforms for SEO handle international search engine optimization?
Many ecommerce platforms offer features that cater to international SEO, like language support, localized URLs, and country-specific meta tags. This ensures your website ranks well in different regions and languages. Some platforms also provide multi-currency support and localized payment gateways, improving international customers’ user experience.
Do ecommerce platforms for SEO support schema markup?
Yes, many modern ecommerce platforms offer built-in support for schema markup. Schema markup helps search engines understand your product data more clearly, improving the chances of appearing in rich snippets like product ratings and pricing information. Some platforms automate this process, while others require manual configuration.Yes, many modern ecommerce platforms offer built-in support for schema markup. Schema markup helps search engines understand your product data more clearly, improving the chances of appearing in rich snippets like product ratings and pricing information. Some platforms automate this process, while others require manual configuration.
How do ecommerce platforms for SEO handle large product catalogs?
For large product catalogs, ecommerce platforms typically offer bulk editing tools that allow you to manage SEO elements like meta tags, URLs, and descriptions across many products at once. Some platforms also have automation features that generate these SEO fields based on product attributes, saving your team time.
Are there ecommerce platforms for SEO that update automatically?
Yes, some ecommerce platforms monitor SEO best practices and automatically update your site’s settings when changes occur. This feature helps ensure your website remains compliant with the latest search engine algorithm updates without your team needing constant manual adjustments.
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