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For whatever you need to do with your online store, there's an ecommerce app for that.

Your ecommerce platform can do a lot, but dedicated apps take it to the next level for key aspects of the ecomm experience—inventory management, email marketing, product reviews, payment processing, shipping, conversion optimization, and way more.

The problem? There are a wealth of options out there, afflicting you with decision paralysis and delaying implementation of vital tools. What tools should you pick for the perfect ecommerce tech stack?

You're reading this, so you are in luck. With my ample ecommerce expertise and our shiny software scoring system (amazing alliteration, eh?), you'll find exactly the ecommerce apps you need to grow your store.

What Are Ecommerce Apps?

Ecommerce apps are software tools designed to help businesses sell products and services online.

These digital platforms provide a comprehensive suite of features to create, manage, and grow an online store. They simplify the complexities of running an ecommerce business, making it accessible to entrepreneurs regardless of their technical expertise.

Key features of ecommerce apps typically include:

  • Website creation and customization
  • Product catalog management
  • Inventory tracking
  • Payment processing
  • Order fulfillment
  • Customer relationship management

These apps streamline the process of setting up and operating an online store, handling many of the technical aspects behind the scenes.

This allows you to focus on your products, marketing, and customer service, rather than getting bogged down in the technical details of running a website.

From small startups to large enterprises, ecommerce apps cater to businesses of all sizes, offering scalable solutions that can grow with your company.

Overviews Of The 20 Best Ecommerce Apps

Here’s a brief description of each ecommerce app to showcase each one’s best use case, some noteworthy features, screenshots, and pricing information.

Best for inventory and warehouse management

  • Free demo available
  • From $359/month
Visit Website
Rating: 3.9/5

SkuVault is a cloud-based inventory and warehouse management system designed for ecommerce retailers. It helps businesses manage their stock and inventory, supply chain, and cataloging process.

Why I picked SkuVault: This software automates various aspects of your warehouse operations, including processes like inventory picking, inventory transfers, and stock reporting. You can manage your inventory across multiple warehouse locations, and generate reports to get overviews of your performance and inventory status. The reporting tool also has forecasting capabilities, helping you better plan and manage your inventory needs.

Customizable cataloging features are included in the software, and give you the ability to kit, bundle, and list assembled products. To help you get the hang of the platform, all plans come with onboarding and an online training library. If your teams would like additional training, there's also an array of add-on training plans you can choose from.

SkuVault Standout Features and Integrations

Features include barcode scanning, cycle counting, inventory pick lists, unlimited sales channels, unlimited SKUs, advanced analytics, and inventory management reports.

Integrations include the big four (Shopify, WooCommerce, BigCommerce, and Magento) as well as Amazon, Easyship, eBay, Etsy, Lightspeed, Marketo, Microsoft Dynamics, NetSuite, QuickBooks, Salesforce, ShipWorks, Square, and others.

Pros and cons


  • Relatively friendly user interface
  • Onboarding and training included in all pricing tiers
  • Customizable cataloging capabilities (product kitting)


  • Additional training comes at an additional cost
  • Interface could be more customizable

Best for product reviews and referrals

  • Free trial available
  • From $9/month.
Visit Website
Rating: 4.2/5

Yotpo enables businesses to collect customer product reviews, ratings, and photos to increase sales conversions.

Why I picked Yotpo: The application simplifies collecting customer reviews and improves the tasks to influence customer decisions by ensuring they see these reviews. Yotpo has strategic partnerships with Facebook and Google to make it simple for your business to include star ratings from Google AdWords and Product Listing Ads. The user-generated content you collect from these reviews can increase conversions because other shoppers will feel people who have already made a purchase with your store don’t have ulterior motives.

Yotpo works well with businesses of any size to gain leverage and converts more visitors to paying customers. For every review a customer leaves on your product, the platform’s AI reads them to learn what people are saying. After the product receives ten reviews, the AI will prompt future customers by telling them the things other people mentioned in their reviews.

Yotpo Standout Features and Integrations

Features include customizable widgets, insights dashboard, review collection, smart filters, product search by ratings, and content moderation.

Integrations include Commerce Layer, Zinerlo, Zendesk, Mailchimp, HubSpot Marketing Hub, Swipecart, Omnisend, Klaviyo, AdRoll, Zaius, and Salesforce Marketing Cloud.

Yotpo costs from $15/month. Yotpo offers a free forever plan for growing ecommerce stores.

Pros and cons


  • Dashboard is simple to navigate.
  • Excellent customer support.
  • Easy to use.


  • No customer demographics information.
  • Enormous data can make it slow.

Best for identifying issues & errors on ecom sites

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Noibu is an advanced error monitoring and diagnostics tool specifically designed for ecommerce, providing real-time insights into critical errors and the ability to capture and analyze user interactions.

Why I picked Noibu: Noibu excels in tracking website issues for ecommerce sites by monitoring and capturing errors that occur during the customer journey, such as broken checkout processes, failed transactions, and missing product pages. It leverages advanced error detection algorithms and captures key user interactions, including clicks, form submissions, and page views, to provide granular insights into the exact moments when issues occur. Noibu's detailed reporting and analytics enable ecommerce businesses to quickly identify and prioritize issues, understand their impact on the customer experience, and take proactive steps to resolve them

Noibu's real-time error monitoring is a lifesaver. It alerts me whenever there's an issue on my website, so I can fix it right away and prevent any potential lost sales. Another great feature is the detailed error reports. They give me all the information I need to understand what went wrong and how to fix it. And let's not forget about the user session replays - these are super helpful for understanding how customers are interacting with my website and identifying any areas that need improvement.

Noibu Standout Features & Integrations

Features include real-time error detection, notifications & alerts, error summaries, issue prioritization, add-to-cart monitoring, diagnosing checkout errors, website uptime monitoring, site health dashbaord, JS & HTTP error capture, sales funnel tracking, video replay, ticket triaging, reporting & analytics, no-code custom attributes,SDK,

Integrations inclide Shopify, Magento, WooCommerce, SAP Hybris, BigCommerce, and Salesforce Commerce Cloud.

Noibu offers pricing upon request and has a free demo.

Pros and cons


  • Easy to use for non-technical users
  • Ecommerce-specific website error monitoring
  • Integrates with popular ecommerce platforms


  • Limited non-ecommerce integrations
  • Pricing not appropriate for small biz

Best for email marketing

  • 60-day free trial
  • From $9.99/month
Visit Website
Rating: 4/5

Constant Contact is a platform that enables ecommerce stores to launch various email marketing campaigns.

Why I picked Constant Contact: The platform is an email marketing solution that helps businesses deepen customer relationships. The automated series feature helps you create email campaigns that automatically send messages according to specified actions. You have flexibility regarding how long the system will wait until it sends a follow-up email to your customers; you can add as many automatic emails as you want to a campaign.

Constant Contact primarily focuses on small businesses, but its features are a great fit for any sized business using any of the Big 4 ecommerce platforms. The app provides an email click map tool showing how customers interact and engage with your email messages. You can use this information to make future campaigns more successful.

Constant Contact Standout Features and Integrations

Features include email marketing, marketing automation, email templates, landing pages, event marketing, customer management, audience targeting, brand management, and social media integration.

Integrations include Wrike, Freshdesk, ConnectWise, Pipedrive, Recurly, ProjectManager, Birdeye, SlickText, FreshBooks, Stripe, Basecamp, Pipeliner CRM, and Salesforce.

Constant Contact costs from $9.99/month. Constant Contact offers a free 60-day trial for new subscribers.

Pros and cons


  • Advanced marketing automation.
  • Professional pre-made templates.
  • Beginner friendly.


  • UI needs work.
  • Slow customer support response.

Best for added storefront search functionality

  • 30-day free trial
  • From $31/month when paying annually

Doofinder adds product search functionality to your ecommerce store.

Why I picked Doofinder: The app enables ecommerce stores to help customers find information about specific products without having to search your entire inventory. Doofinder acts as a powerful search engine for your site - no programming comprehensive, complex algorithms required! The app allows you to instantly embed Google-like search functionality into your online store.

Doofinder works with any site, and all it needs from you is your underlying data feed to allow the app to develop some java coding to integrate with your store. It leverages an AI engine to track your visitors’ behavior. When they type in the search bar, the app will pick out relevant items they are likely to purchase and display them in the results list. This enables your business to provide visitors with what they want, improving your business’s conversion rate.

Doofinder Standout Features and Integrations

Features include autocomplete site search, personalized searches, voice-enabled searches, search filters, personalized AI, geolocated searches, and real-time statistics.

Integrations include an API that allows you to integrate the app with your current systems.

Doofinder costs from $35/month when paying month-to-month or $31/month when paying annually. Doofinder offers a free 30-day trial for new subscribers. The vendor also offers a limited free forever subscription tier.

Pros and cons


  • Very intuitive.
  • Simple installation process.
  • Helpful, friendly customer support.


  • Pricing isn’t compatible with some businesses.
  • Some compatibility issues.

Best customer wishlist tool

  • 30-day free trial
  • From $14.99/month

Wishlist Plus allows your customers to bookmark their favorite products while shopping.

Why I picked Wishlist Plus: The app helps customers save the products they might like to purchase later without having to create an account with your store. When they return, they can find their list ready to add the products to their cart and continue the purchase process. You can experience high conversion rates and larger customer purchase amounts by enabling wishlists on your site.

Wishlist Plus works best for ecommerce stores that use Shopify to operate their business. The app allows your customers to sync their wishlists across multiple devices. On the backend, you can see the number of times customers add a specific product to their wishlist.

Wishlist Plus Standout Features and Integrations

Features include easy customization, save for later list, email integration, multiple wishlists, wishlist sharing, social proof, automated reminders, email triggers, social re-engagement campaigns, and powerful reporting.

Integrations include Klaviyo, Omnisend, Mailchimp, DotDigital, Ometria TapCart, Cordial, Listrak, Optimizely, Twilio, HubSpot, and Zapier.

Wishlist Plus costs from $14.99/month. Wishlist Plus offers a 30-day free trial for subscribers. The app also has a free forever tier.

Pros and cons


  • High-level metrics dashboard.
  • Easy setup.
  • Mobile optimized.


  • In-depth customization requires coding knowledge.
  • Some integration difficulties.

Best for capturing sales leads

  • Unconditional 14-day money back guarantee on all plans
  • From $9/month, billed annually

OptinMonster helps businesses develop lead-generation campaigns to capture emails from customers.

Why I picked OptinMonster: The app uses functions such as floating bars, popups, sidebar opt-in, and other options to encourage customers to give you their email addresses. OptinMonster gives you complete control over where, when, and to whom the campaigns are displayed. So, you can trigger well-designed campaigns to appear where they will most likely convert visitors to potential sales leads.

OptinMonster can help any business using Shopify, WooCommerce, BigCommerce, or Adobe Commerce to operate their business. It uses a drag-and-drop tool to help you build a custom lead form to match your branding. The app also uses Exit-Intent Technology to automatically track your website visitor’s behavior, identify when they’re about to leave your site, and provide specific campaigns before they go.

OptinMonster Standout Features and Integrations

Features include 2-step options, geo-location targeting, drag-and-drop builder, mobile-friendly, coupon wheel opt-ins, revenue attribution, and conversion analytics.

Integrations include Mailchimp, Google Analytics, MailerLite, Constant Contact, Zapier, ActiveCampaign, HubSpot Marketing Hub, Salesforce, AWeber, and Integrately.

OptinMonster costs from $9/month, billed annually. OptinMonster doesn’t have any free trial information.

Pros and cons


  • Multiple form types.
  • Affordable pricing.
  • Easy to use.


  • Conversion analysis needs updating.

Best for ecommerce website SEO

  • 14-day free trial
  • From $49.60/year

AIO SEO is a search engine optimization plug-in with robust settings to help ensure your store’s website is user-friendly.

Why I picked AIO SEO: It’s one of the most acclaimed SEO plug-ins in the ecommerce world that provides powerful features to implement the latest SEO best practices. The app can help you and your team automate important SEO tasks, giving you more time to focus on scaling your business. It can also give your business advanced SEO settings to resolve specific SEO challenges.

AIO SEO enables ecommerce stores using WordPress to manage their business operations, making it an excellent choice for WooCommerce. If your business is on the small side, this ecommerce app helps you implement SEO practices without needing to hire a professional. It comes with a setup wizard to help you automatically choose the best settings to start ranking your website.

AIO SEO Standout Features and Integrations

Features include on-page analysis, video SEO sitemaps, local SEO, SEO audit checklist, Google News sitemaps, RSS content, link assistant, and a redirection manager.

Integrations include Divi, Elementor, SeedProd, Facebook, Instagram, Twitter, Pinterest, and YouTube.

AIO SEO costs from $49.60/year. AIO SEO offers subscribers a full refund if they’re not satisfied during the first 14 days.

Pros and cons


  • Simple setup.
  • Excellent customer support.
  • Beginner friendly.


  • Difficult data importing.
  • No SEO scoring.

Best for handling returns and exchanges

  • 14-day free trial
  • From $99/month

Returnly eliminates the friction of the product return process and helps customers buy another product with store credit.

Why I picked Returnly: You can use the app to develop a customized product return center for your business and automate your daily returns operations. This will help increase customer shopping experience satisfaction levels when visiting your ecommerce store. The app helps you simplify the process of returning and exchanging your products, which will help save you and your customers time and energy.

Returnly works on stores using Shopify to build their online presence and sell products. It can directly integrate with existing payment solutions, such as Stripe and PayPal, to process refunds easily and securely. When a customer makes a return to your store, Returnly will pay you up-front, in full, as soon as it’s initiated, without any risk to your company.

Returnly Standout Features and Integrations

Features include multiple-priced product exchanges, store credit, auto refunding, actionable analytics, return management, policy controls, brandable return center, and RMA reporting.

Integrations include Shippo, Zendesk, Salesforce, FedEx Ship Manager, UPS Ready, Accumula, Glew, OmniPanel, Chatdesk, ShipBob, Daasity, ShipMonk, and Exenta.

Returnly costs from $99/month. Returnly offers a 14-day free trial.

Pros and cons


  • Responsive customer support.
  • Customizable to fit business needs.
  • Easy onboarding process.


  • Expensive for smaller stores.
  • Lowest tier offers basic functionality.

Best for product customization

  • Pricing upon request

Doogma Product Customization can help you customize virtually any product in your ecommerce offering.

Why I picked Doogma Product Customization: You can use the app to provide your customers with a unique and interactive product customization experience. Its photorealistic visualization updates as soon as your customer select the options they want when customizing your products. Doogma can personalize your products directly from the product page - keep your customer on your website throughout the entire process.

Doogma Product Customization creates user-friendly design-you-own solution widgets for ecommerce stores operating on BigCommerce, Shopify, WooCommerce, and Adobe Commerce. The vendor delivers the customization software with their personalized web configurators and integrates it into your cart within 21 days. All they need is your graphics and an outline of the features and options you want to make available to customers.

Doogma Product Customization Standout Features

Features include mobile responsive, social sharing, configuration performance, real-time visualization, competitive differentiation, and thumbnail swatches.

Doogma Product Customization offers custom pricing upon request.

Pros and cons


  • Customize any product.
  • Save and share designs.
  • Easy to use.


  • Doesn’t show price upfront.

The 10 Best Ecommerce Apps Summary

Tools Price
SkuVault From $359/month
Yotpo From $9/month.
Noibu Pricing upon request
Constant Contact From $9.99/month
Doofinder From $31/month when paying annually
Wishlist Plus From $14.99/month
OptinMonster From $9/month, billed annually
AIO SEO From $49.60/year
Returnly From $99/month
Doogma Product Customization Pricing upon request
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Other Options

Here are a few more options that didn’t make the best ecommerce apps list:

How I Selected the Best Ecommerce Apps

Maybe you're wondering how I selected the best ecommerce apps for this list?

To build this list, we evaluated and compared a wide range of ecommerce apps with positive user ratings.

After coming up with a long list of top choices, we further honed the list by using the selection criteria below to see how each platform stacked up against the next one.

Our combined ecommerce expertise also helped us pinpoint the best features of each solution.

If you have general questions about ecommerce apps or how to pick the best ecommerce apps for your organization, take a look at our frequently asked questions section below.

Or, you can skip directly to my detailed software summaries, if that's what you need the most.

Selection Criteria

Here’s a short summary of the main selection and evaluation criteria we used to develop this list of the best ecommerce apps:


Usability all boils down to your experience when using an ecommerce app.

An app that provides you with an excellent experience can be the deciding factor on whether you want to use it again.

We look for ecommerce apps that are easy to navigate when searching for specific functions or information.

Mobile friendliness

You or your team members might need to access your ecommerce store through a mobile device. Because we live in the future.

So, a mobile-friendly app will be crucial to allow everyone to access the app’s vital functions from whatever device they use.

We look for ecommerce apps that work on any mobile device so you can understand what’s going on and make any necessary adjustments while on the go.

Customer service

If you ever have difficulties using any of these ecommerce apps, it’s good to know that the vendor has a customer service team to help solve them.

We look for tools with a customer service team working behind the scenes to help online stores like yours and ensure you have all the information you need to properly use the app.

It’s also helpful if the customer service team can respond to your questions immediately.

Software integrations

Ecommerce apps should work well with the current systems you’re using to manage the storefront from outside the platform.

For example, you might already use software such as HubSpot to manage customer relations.

So, you'll want to use an ecommerce app that can send vital customer information to your HubSpot platform to save you and your team from entering the data manually.


The price you could pay to use an ecommerce app should reflect the value you gain from using it in your store.

Some might have a “free forever” subscription tier or a free trial to help you see the value for yourself and convince you to continue as a paid customer.

We look for apps that have reasonable subscriptions and low or no setup fees. They also need to have great ROI potential, despite the cost.

Ecommerce Apps FAQs

Let’s answer your burning questions before we move on.

What exactly are ecommerce apps?

As opposed to ecommerce software, which are more of an all-in-one premise, ecommerce apps are smaller tools that do one thing really well (niche feature set).

Ecommerce apps will add on to your primary ecommerce platforms for shopping and site building. They may enhance a feature you already have or add a specific functionality that you don’t.

Ecommerce apps are usually delivered as an add-on, plug-in, or integrations to the large-scale systems you already use.

What are the key features of ecommerce apps?

Here’s what I looked for when selecting ecommerce apps for this list.

  1. Scalability: I love to see apps that let you sample their products before you go all-in. Maybe a freemium plan or lite subscription with the ability to expand later.
  2. Security: I don’t want to pick add-ons or plug-ins that compromise the security of your site or store. Some third-party apps have dubious security; I’ve left those off the list.
  3. Niche specialty: I want each app to do one or two things really well. I’m not looking for an “all-in-one” solution—I have other lists for that! (See below)

What other ecommerce tools should I use?

If ecommerce apps aren’t what you’re after, try out these other tool lists.

Other Eccomerce Software & App Reviews

If ecommerce apps aren’t what you’re after, try out these other tool lists.

An App A Day Keeps the Competitors Away

As you now know, there are many ecommerce apps that can help you enhance various aspects of your online store.

From increasing sales with SEO to managing product returns and exchanges, there are apps to help you in almost every function of your online store.

The right app will help you get the most out of your store and help outpace the competition.

If you’re looking for other ways to beat the competition, try signing up for the Ecomm Manager newsletter. Here you can get the latest advice from relevant experts in the ecommerce field and discover even more tools to help scale your business.

Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.