Best Ecommerce Apps Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
Thousands of online stores use various ecommerce apps to optimize several functions of their business, including shipping, marketing, and customer relationship management. For example, many apps can help your business enhance your customers’ experience; this is crucial because 76% of people will stop working with an organization after only two bad experiences. So, you can probably see how these apps can help improve your business.
The “Big 4” ecommerce platforms consist of Shopify, WooCommerce, BigCommerce, and Adobe Commerce (Magento), and it’s safe to assume that you’re using one of them to operate your business. You can implement many apps and plug-ins in your online store to help you automate and enhance your ecommerce presence and increase efficiency. If you’re searching for ways to grow your business, keep reading because I have some of the top ecommerce applications that are worth checking out.
How I Selected the Best Ecommerce Apps
Perhaps you're wondering how I selected the best ecommerce apps for this list? To build this top 10 list, I evaluated and compared a wide range of ecommerce apps with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.
If you have general questions about ecommerce apps or how to pick the best ecommerce apps for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Selection Criteria
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best ecommerce apps for this article:
Usability:
Usability all boils down to your experience when using an ecommerce app. An application that provides you with an excellent experience can be the deciding factor on whether you want to use the app again. I look for ecommerce apps that are easy to navigate when searching for specific functions or information.
Mobile Friendly:
You or your team members might need to access your ecommerce store through a mobile device. So, a mobile-friendly application will be crucial to allow everyone to access the app’s vital functions from whatever device they use. I look for ecommerce apps that work on any mobile device so you can understand what’s going on and make any necessary adjustments while on the go.
Customer Service:
If you ever have difficulties using any of these ecommerce applications, it’s good to know that the vendor has a customer service team to help solve them. I look for applications with a customer service team working behind the scenes to help online stores like yours and ensure you have all the information you need to properly use the app. It’s also helpful if the customer service team can respond to your questions immediately.
Software Integrations:
Ecommerce apps should work well with the current systems you’re using to manage the storefront from outside the platform. For example, you might already use software such as HubSpot to manage customer relations. It’s beneficial to use an ecommerce app that can send vital customer information to your HubSpot platform to save you and your team from entering the data manually.
Pricing:
The price you could pay to use an ecommerce app should reflect the value you gain from using it in your store. Some might have a “free forever” subscription tier or a free trial to help you see the value for yourself and convince you to continue as a paid customer. I look for apps that have reasonable subscriptions and low or no setup fees.
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Overviews Of The 10 Best Ecommerce Apps
Here’s a brief description of each ecommerce app to showcase each one’s best use case, some noteworthy features, screenshots, and pricing information.
SkuVault
Best for inventory and warehouse management
SkuVault is a cloud-based inventory and warehouse management system designed for ecommerce retailers. It helps businesses manage their stock and inventory, supply chain, and cataloging process.
Why I picked SkuVault: This software automates various aspects of your warehouse operations, including processes like inventory picking, inventory transfers, and stock reporting. You can manage your inventory across multiple warehouse locations, and generate reports to get overviews of your performance and inventory status. The reporting tool also has forecasting capabilities, helping you better plan and manage your inventory needs.
Customizable cataloging features are included in the software, and give you the ability to kit, bundle, and list assembled products. To help you get the hang of the platform, all plans come with onboarding and an online training library. If your teams would like additional training, there's also an array of add-on training plans you can choose from.
SkuVault Standout Features and Integrations
Features include barcode scanning, cycle counting, inventory pick lists, unlimited sales channels, unlimited SKUs, advanced analytics, and inventory management reports.
Integrations include the big four (Shopify, WooCommerce, BigCommerce, and Magento) as well as Amazon, Easyship, eBay, Etsy, Lightspeed, Marketo, Microsoft Dynamics, NetSuite, QuickBooks, Salesforce, ShipWorks, Square, and others.
Pros
- Customizable cataloging capabilities (product kitting)
- Onboarding and training included in all pricing tiers
- Relatively friendly user interface
Cons
- Interface could be more customizable
- Additional training comes at an additional cost
Yotpo
Best for product reviews and referrals
Yotpo enables businesses to collect customer product reviews, ratings, and photos to increase sales conversions.
Why I picked Yotpo: The application simplifies collecting customer reviews and improves the tasks to influence customer decisions by ensuring they see these reviews. Yotpo has strategic partnerships with Facebook and Google to make it simple for your business to include star ratings from Google AdWords and Product Listing Ads. The user-generated content you collect from these reviews can increase conversions because other shoppers will feel people who have already made a purchase with your store don’t have ulterior motives.
Yotpo works well with businesses of any size to gain leverage and converts more visitors to paying customers. For every review a customer leaves on your product, the platform’s AI reads them to learn what people are saying. After the product receives ten reviews, the AI will prompt future customers by telling them the things other people mentioned in their reviews.
Yotpo Standout Features and Integrations
Features include customizable widgets, insights dashboard, review collection, smart filters, product search by ratings, and content moderation.
Integrations include Commerce Layer, Zinerlo, Zendesk, Mailchimp, HubSpot Marketing Hub, Swipecart, Omnisend, Klaviyo, AdRoll, Zaius, and Salesforce Marketing Cloud.
Yotpo costs from $15/month. Yotpo offers a free forever plan for growing ecommerce stores.
Pros
- Easy to use.
- Excellent customer support.
- Dashboard is simple to navigate.
Cons
- Enormous data can make it slow.
- No customer demographics information.
Constant Contact
Best for email marketing
Constant Contact is a platform that enables ecommerce stores to launch various email marketing campaigns.
Why I picked Constant Contact: The platform is an email marketing solution that helps businesses deepen customer relationships. The automated series feature helps you create email campaigns that automatically send messages according to specified actions. You have flexibility regarding how long the system will wait until it sends a follow-up email to your customers; you can add as many automatic emails as you want to a campaign.
Constant Contact primarily focuses on small businesses, but its features are a great fit for any sized business using any of the Big 4 ecommerce platforms. The app provides an email click map tool showing how customers interact and engage with your email messages. You can use this information to make future campaigns more successful.
Constant Contact Standout Features and Integrations
Features include email marketing, marketing automation, email templates, landing pages, event marketing, customer management, audience targeting, brand management, and social media integration.
Integrations include Wrike, Freshdesk, ConnectWise, Pipedrive, Recurly, ProjectManager, Birdeye, SlickText, FreshBooks, Stripe, Basecamp, Pipeliner CRM, and Salesforce.
Constant Contact costs from $9.99/month. Constant Contact offers a free 60-day trial for new subscribers.
Pros
- Beginner friendly.
- Professional pre-made templates.
- Advanced marketing automation.
Cons
- Slow customer support response.
- UI needs work.
Shop
Best for mobile shopping
The Shop app from Shopify can help put your brand in front of over 100,000,000 engaged mobile shoppers.
Why I picked Shop: Ecommerce stores using Shopify for their operations can use the Shop app to add their products to a mobile marketplace. The app lets your business connect with verified shoppers using mobile devices to purchase products like yours. It can help you enhance your business’s growth and create more conversion opportunities.
Shop can help any business already implementing Shopify to sell its products. The app automatically recommends your products to millions of existing customers. This helps your business gain new customers and enables your previous customers to re-discover your brand.
Shop Standout Features and Integrations
Features include store customization, marketing automation, performance tracking, customer network, acquisition campaigns, buy now pay later, real-time notifications, and post-purchase offers.
Integrations include Shopify and Shop Pay.
Shop is free for all users.
Pros
- Tracks online orders.
- Delivery notifications.
- Safe customer checkout.
Cons
- Notifications can be late.
- No response from support.
Doogma Product Customization
Best for product customization
Doogma Product Customization can help you customize virtually any product in your ecommerce offering.
Why I picked Doogma Product Customization: You can use the app to provide your customers with a unique and interactive product customization experience. Its photorealistic visualization updates as soon as your customer select the options they want when customizing your products. Doogma can personalize your products directly from the product page - keep your customer on your website throughout the entire process.
Doogma Product Customization creates user-friendly design-you-own solution widgets for ecommerce stores operating on BigCommerce, Shopify, WooCommerce, and Adobe Commerce. The vendor delivers the customization software with their personalized web configurators and integrates it into your cart within 21 days. All they need is your graphics and an outline of the features and options you want to make available to customers.
Doogma Product Customization Standout Features
Features include mobile responsive, social sharing, configuration performance, real-time visualization, competitive differentiation, and thumbnail swatches.
Doogma Product Customization offers custom pricing upon request.
Pros
- Easy to use.
- Save and share designs.
- Customize any product.
Cons
- Doesn’t show price upfront.
AIO SEO
Best for ecommerce website SEO
AIO SEO is a search engine optimization plug-in with robust settings to help ensure your store’s website is user-friendly.
Why I picked AIO SEO: It’s one of the most acclaimed SEO plug-ins in the ecommerce world that provides powerful features to implement the latest SEO best practices. The app can help you and your team automate important SEO tasks, giving you more time to focus on scaling your business. It can also give your business advanced SEO settings to resolve specific SEO challenges.
AIO SEO enables ecommerce stores using WordPress to manage their business operations, making it an excellent choice for WooCommerce. If your business is on the small side, this ecommerce app helps you implement SEO practices without needing to hire a professional. It comes with a setup wizard to help you automatically choose the best settings to start ranking your website.
AIO SEO Standout Features and Integrations
Features include on-page analysis, video SEO sitemaps, local SEO, SEO audit checklist, Google News sitemaps, RSS content, link assistant, and a redirection manager.
Integrations include Divi, Elementor, SeedProd, Facebook, Instagram, Twitter, Pinterest, and YouTube.
AIO SEO costs from $49.60/year. AIO SEO offers subscribers a full refund if they’re not satisfied during the first 14 days.
Pros
- Beginner friendly.
- Excellent customer support.
- Simple setup.
Cons
- No SEO scoring.
- Difficult data importing.
Wishlist Plus
Best customer wishlist tool
Wishlist Plus allows your customers to bookmark their favorite products while shopping.
Why I picked Wishlist Plus: The app helps customers save the products they might like to purchase later without having to create an account with your store. When they return, they can find their list ready to add the products to their cart and continue the purchase process. You can experience high conversion rates and larger customer purchase amounts by enabling wishlists on your site.
Wishlist Plus works best for ecommerce stores that use Shopify to operate their business. The app allows your customers to sync their wishlists across multiple devices. On the backend, you can see the number of times customers add a specific product to their wishlist.
Wishlist Plus Standout Features and Integrations
Features include easy customization, save for later list, email integration, multiple wishlists, wishlist sharing, social proof, automated reminders, email triggers, social re-engagement campaigns, and powerful reporting.
Integrations include Klaviyo, Omnisend, Mailchimp, DotDigital, Ometria TapCart, Cordial, Listrak, Optimizely, Twilio, HubSpot, and Zapier.
Wishlist Plus costs from $14.99/month. Wishlist Plus offers a 30-day free trial for subscribers. The app also has a free forever tier.
Pros
- Mobile optimized.
- Easy setup.
- High-level metrics dashboard.
Cons
- Some integration difficulties.
- In-depth customization requires coding knowledge.
Easy Ship
Best free shipping plan
EasyShip is a cloud-based shipping platform that provides free access to various shipping carriers for hassle-free delivery.
Why I picked EasyShip: The app allows you to ship your products domestically and internationally with many of the major shipping carriers. As a matter of fact, it has strategic relationships with 250 carriers, and it gives you access to exclusive shipping rates. The free plan allows you to send up to 50 shipments each month through the EasyShip platform.
EasyShip is an excellent fit for businesses of various sizes within the ecommerce space using any of the Big 4 online store platforms. You can use the app to create shipments in three easy steps. If you’re shipping internationally, EasyShip integrates multinational shipping taxes and synchronizes these details into one platform.
EasyShip Standout Features and Integrations
Features include pickup schedules, customer notifications, analytics dashboard, accurate delivery estimates, shipment automation rules, finance management, address validation, product catalog, split and merge shipments, and shipment insurance.
Integrations include APC Shipping Options, Amazon, Channel Advisor, Dear Inventory Flat Export, GlobalPost, Integromat, Linio, Linnworks, Sellbrite, Shopmatic, and TradeGecko.
EasyShip costs from $29/month when billed monthly or $23/month when billed annually. EasyShip offers a 14-day free trial when signing up for a paid subscription. The platform also offers a free forever plan.
Pros
- Excellent user interface.
- Affordable rates.
- Diverse shipping options.
Cons
- Limited customer service.
- Many shipping difficulties.
OptinMonster
Best for capturing sales leads
OptinMonster helps businesses develop lead-generation campaigns to capture emails from customers.
Why I picked OptinMonster: The app uses functions such as floating bars, popups, sidebar opt-in, and other options to encourage customers to give you their email addresses. OptinMonster gives you complete control over where, when, and to whom the campaigns are displayed. So, you can trigger well-designed campaigns to appear where they will most likely convert visitors to potential sales leads.
OptinMonster can help any business using Shopify, WooCommerce, BigCommerce, or Adobe Commerce to operate their business. It uses a drag-and-drop tool to help you build a custom lead form to match your branding. The app also uses Exit-Intent Technology to automatically track your website visitor’s behavior, identify when they’re about to leave your site, and provide specific campaigns before they go.
OptinMonster Standout Features and Integrations
Features include 2-step options, geo-location targeting, drag-and-drop builder, mobile-friendly, coupon wheel opt-ins, revenue attribution, and conversion analytics.
Integrations include Mailchimp, Google Analytics, MailerLite, Constant Contact, Zapier, ActiveCampaign, HubSpot Marketing Hub, Salesforce, AWeber, and Integrately.
OptinMonster costs from $9/month, billed annually. OptinMonster doesn’t have any free trial information.
Pros
- Easy to use.
- Affordable pricing.
- Multiple form types.
Cons
- Conversion analysis needs updating.
Returnly
Best for handling returns and exchanges
Returnly eliminates the friction of the product return process and helps customers buy another product with store credit.
Why I picked Returnly: You can use the app to develop a customized product return center for your business and automate your daily returns operations. This will help increase customer shopping experience satisfaction levels when visiting your ecommerce store. The app helps you simplify the process of returning and exchanging your products, which will help save you and your customers time and energy.
Returnly works on stores using Shopify to build their online presence and sell products. It can directly integrate with existing payment solutions, such as Stripe and PayPal, to process refunds easily and securely. When a customer makes a return to your store, Returnly will pay you up-front, in full, as soon as it’s initiated, without any risk to your company.
Returnly Standout Features and Integrations
Features include multiple-priced product exchanges, store credit, auto refunding, actionable analytics, return management, policy controls, brandable return center, and RMA reporting.
Integrations include Shippo, Zendesk, Salesforce, FedEx Ship Manager, UPS Ready, Accumula, Glew, OmniPanel, Chatdesk, ShipBob, Daasity, ShipMonk, and Exenta.
Returnly costs from $99/month. Returnly offers a 14-day free trial.
Pros
- Responsive customer support.
- Easy onboarding process.
- Customizable to fit business needs.
Cons
- Lowest tier offers basic functionality.
- Expensive for smaller stores.
The 10 Best Ecommerce Apps Summary
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | SkuVault Best for inventory and warehouse management | Free demo available | From $359/month | Visit Website |
2 | Yotpo Best for product reviews and referrals | Free trial available | From $15/user/month | Visit Website |
3 | Constant Contact Best for email marketing | 60-day free trial | From $9.99/month | Visit Website |
4 | Shop Best for mobile shopping | Not available | Free for all users. | Visit Website |
5 | Doogma Product Customization Best for product customization | Not available | Pricing upon request | Visit Website |
6 | AIO SEO Best for ecommerce website SEO | 14-day free trial | From $49.60/year | Visit Website |
7 | Wishlist Plus Best customer wishlist tool | 30-day free trial | From $14.99/month | Visit Website |
8 | Easy Ship Best free shipping plan | 14-day free trial | From $23/month when billed annually | Visit Website |
9 | OptinMonster Best for capturing sales leads | Not available | From $9/month, billed annually | Visit Website |
10 | Returnly Best for handling returns and exchanges | 14-day free trial | From $99/month | Visit Website |
Other Options
Here are a few more options that didn’t make the best ecommerce apps list:
- Amazon Pay
Best online payment service
- Doofinder
Best for added storefront search functionality
- ShipStation
Best multichannel shipping software
- Noibu
Best for identifying issues & errors on ecom sites
People Also Ask
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If ecommerce apps aren’t what you’re after, try out these other tool lists.
An App A Day Keeps the Competitors Away
As you now know, there are many ecommerce apps that can help you enhance various aspects of your online store. From increasing sales with SEO to managing product returns and exchanges, there are apps to help you in almost every function of your online store. The right app will help you get the most out of your store and help outpace the competition.
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