Skip to main content

The 10 Best Ecommerce Apps to Level Up Your Brand

We’ll review our favorite ecommerce apps below, but first let’s just revel in the simplicity of a top 10 list. Here are our 10 favorites and what they are best for.

For whatever you need to do with your online store, there's an ecommerce app for that.

Your ecommerce platform can do a lot, but dedicated apps take it to the next level for key aspects of the ecomm experience—inventory management, email marketing, product reviews, payment processing, shipping, conversion optimization, and way more.

The problem? There are a wealth of options out there, afflicting you with decision paralysis and delaying implementation of vital tools. What tools should you pick for the perfect ecommerce tech stack?

You're reading this, so you are in luck. With my ample ecommerce expertise and our shiny software scoring system (amazing alliteration, eh?), you'll find exactly the ecommerce apps you need to grow your store.

Why Trust Our Ecommerce App Reviews

We’ve been testing and reviewing ecommerce software since 2021.

As ecommerce experts ourselves, we know how critical, and how difficult it is to make the right decision when selecting software.

We invest in deep research to help our audience make better software purchasing decisions.

We’ve tested more than 2,000 tools for different ecommerce use cases and written over 1,000 comprehensive software reviews. 

Learn how we stay transparent & our review methodology.

Comparing the 10 Best Ecommerce Apps, Side by Side

We’ll compare these top ecommerce apps by their features and pricing, but since these do different ecommerce things, don’t compare them too hard.

Tool Best For Trial Info Price
1
SkuVault

The sales dashboards provide graphs that show your stock and inventory levels and help you manage your warehouses.

Best for inventory and warehouse management

Free demo available

From $359/month Website
2
ShipStation

Get a list of orders awaiting shipment from all your sales channels.

Best multichannel shipping software

30-day free trial

From $9.99/month Website
3
Yotpo

Customize the look of the review widget to match your store’s brand.

Best for product reviews and referrals

Free trial available

From $9/month Website
4
Noibu

Noibu lets you track where users dropped off during the buying funnel and ranks the friction factor of their total visit.

Best for identifying issues & errors on ecom sites

Free demo available

Pricing upon request Website
5
Constant Contact

Get a report on your email campaign’s performance.

Best for email marketing

Free demo available

From $12/month (billed annually) Website
6
Doofinder

Monitor search statistics from the Doofinder dashboard.

Best for added storefront search functionality

30-day free trial

From $31/month when paying annually Website
7
Shop

Shop offers a mobile-oriented shopping experience with features like one-tap checkout to real-time conversion tracking.

Best for mobile shopping

Not available

Free for all users. Website
8
AIO SEO

Use the AIO SEO’s setup wizard to prepare your site for search engines.

Best for ecommerce website SEO

14-day free trial

From $49.60/year Website
9
OptinMonster

Use OptinMonsters templates to start creating new lead-generation campaigns.

Best for capturing sales leads

Free demo available

From $9/month (billed annually) Website
10
Wishlist Plus

Get an overview of vital customer wishlist statistics.

Best customer wishlist tool

30-day free trial

From $14.99/month Website

The 10 Best Ecommerce Apps for Scaling Your Operations

Now to the reviews! Here are our top ecommerce apps, each with a description, why we picked it, its top features, cool integrations, plus pros and cons to top it all off.

Best for inventory and warehouse management

  • Free demo available
  • From $359/month
Visit Website
Rating: 4/5

SkuVault is a cloud-based inventory and warehouse management system designed for ecommerce retailers. It helps businesses manage their stock and inventory, supply chain, and cataloging process.

Why I picked SkuVault: This software automates various aspects of your warehouse operations, including processes like inventory picking, inventory transfers, and stock reporting. You can manage your inventory across multiple warehouse locations, and generate reports to get overviews of your performance and inventory status. The reporting tool also has forecasting capabilities, helping you better plan and manage your inventory needs.

Customizable cataloging features are included in the software, and give you the ability to kit, bundle, and list assembled products. To help you get the hang of the platform, all plans come with onboarding and an online training library. If your teams would like additional training, there's also an array of add-on training plans you can choose from.

SkuVault Standout Features and Integrations

Features include barcode scanning, cycle counting, inventory pick lists, unlimited sales channels, unlimited SKUs, advanced analytics, and inventory management reports.

Integrations include the big four (Shopify, WooCommerce, BigCommerce, and Magento) as well as Amazon, Easyship, eBay, Etsy, Lightspeed, Marketo, Microsoft Dynamics, NetSuite, QuickBooks, Salesforce, ShipWorks, Square, and others.

Pros and cons

Pros:

  • Relatively friendly user interface
  • Onboarding and training included in all pricing tiers
  • Customizable cataloging capabilities (product kitting)

Cons:

  • Additional training comes at an additional cost
  • Interface could be more customizable

Best multichannel shipping software

  • 30-day free trial
  • From $9.99/month
Visit Website
Rating: 4.3/5

ShipStation allows ecommerce businesses to manage their fulfillment and shipping processes when selling products through multiple channels.

Why I picked ShipStation: If your business uses multiple sales channels, such as through an online store using Shopify, WooCommerce, BigCommerce, or Adobe Commerce, or marketplaces such as Amazon or eBay, Shipstation can help you manage order fulfillment and shipping processes. It can work with various online shopping carts and help you manage orders from one platform. ShipStation syncs as many orders as you like across unlimited channels, and adding a new channel doesn’t cost extra money.

ShipStation works well with businesses of any size to provide an excellent shipping experience to their customers. The platform gives users access to discounted shipping rates and helps prepare shipping labels, so your product gets to the right customer. ShipStation also acts as a competent inventory management system where you can configure each product with many options.

ShipStation Standout Features and Integrations

Features include order filtering and sorting, custom alerts, courier label generation, label printing, order batching, real-time insights, inventory alerts, and real-time shipment tracking.

Integrations include Odoo, Stripe, Flowtrac, Zoey, AIMS360 Apparel Software, Syncro, Katana Manufacturing ERP, Mailchimp, Quickbooks, HubSpot Operations Hub, Zapier, Xero, Omnisend, Wufoo, and SellerChamp.

ShipStation costs from $9.99/month. ShipStation offers a 30-day free trial for new subscribers.

Pros and cons

Pros:

  • Simple interface navigation.
  • Helpful customer support.
  • Flawless sales channel integrations.

Cons:

  • Advanced functions require more setup time.
  • Slight learning curve.

Best for product reviews and referrals

  • Free trial available
  • From $9/month
Visit Website
Rating: 4.2/5

Yotpo enables businesses to collect customer product reviews, ratings, and photos to increase sales conversions.

Why I picked Yotpo: The application simplifies collecting customer reviews and improves the tasks to influence customer decisions by ensuring they see these reviews. Yotpo has strategic partnerships with Facebook and Google to make it simple for your business to include star ratings from Google AdWords and Product Listing Ads. The user-generated content you collect from these reviews can increase conversions because other shoppers will feel people who have already made a purchase with your store don’t have ulterior motives.

Yotpo works well with businesses of any size to gain leverage and converts more visitors to paying customers. For every review a customer leaves on your product, the platform’s AI reads them to learn what people are saying. After the product receives ten reviews, the AI will prompt future customers by telling them the things other people mentioned in their reviews.

Yotpo Standout Features and Integrations

Features include customizable widgets, insights dashboard, review collection, smart filters, product search by ratings, and content moderation.

Integrations include Commerce Layer, Zinerlo, Zendesk, Mailchimp, HubSpot Marketing Hub, Swipecart, Omnisend, Klaviyo, AdRoll, Zaius, and Salesforce Marketing Cloud.

Yotpo costs from $15/month. Yotpo offers a free forever plan for growing ecommerce stores.

Pros and cons

Pros:

  • Dashboard is simple to navigate.
  • Excellent customer support.
  • Easy to use.

Cons:

  • No customer demographics information.
  • Enormous data can make it slow.

Best for identifying issues & errors on ecom sites

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Noibu is an advanced error monitoring and diagnostics tool specifically designed for ecommerce, providing real-time insights into critical errors and the ability to capture and analyze user interactions.

Why I picked Noibu: Noibu excels in tracking website issues for ecommerce sites by monitoring and capturing errors that occur during the customer journey, such as broken checkout processes, failed transactions, and missing product pages. It leverages advanced error detection algorithms and captures key user interactions, including clicks, form submissions, and page views, to provide granular insights into the exact moments when issues occur. Noibu's detailed reporting and analytics enable ecommerce businesses to quickly identify and prioritize issues, understand their impact on the customer experience, and take proactive steps to resolve them

Noibu's real-time error monitoring is a lifesaver. It alerts me whenever there's an issue on my website, so I can fix it right away and prevent any potential lost sales. Another great feature is the detailed error reports. They give me all the information I need to understand what went wrong and how to fix it. And let's not forget about the user session replays - these are super helpful for understanding how customers are interacting with my website and identifying any areas that need improvement.

Noibu Standout Features & Integrations

Features include real-time error detection, notifications & alerts, error summaries, issue prioritization, add-to-cart monitoring, diagnosing checkout errors, website uptime monitoring, site health dashbaord, JS & HTTP error capture, sales funnel tracking, video replay, ticket triaging, reporting & analytics, no-code custom attributes,SDK,

Integrations inclide Shopify, Magento, WooCommerce, SAP Hybris, BigCommerce, and Salesforce Commerce Cloud.

Noibu offers pricing upon request and has a free demo.

Pros and cons

Pros:

  • Easy to use for non-technical users
  • Ecommerce-specific website error monitoring
  • Integrates with popular ecommerce platforms

Cons:

  • Limited non-ecommerce integrations
  • Pricing not appropriate for small biz

Best for email marketing

  • Free demo available
  • From $12/month (billed annually)
Visit Website
Rating: 4/5

Constant Contact is a platform that enables ecommerce stores to launch various email marketing campaigns.

Why I picked Constant Contact: The platform is an email marketing solution that helps businesses deepen customer relationships. The automated series feature helps you create email campaigns that automatically send messages according to specified actions. You have flexibility regarding how long the system will wait until it sends a follow-up email to your customers; you can add as many automatic emails as you want to a campaign.

Constant Contact primarily focuses on small businesses, but its features are a great fit for any sized business using any of the Big 4 ecommerce platforms. The app provides an email click map tool showing how customers interact and engage with your email messages. You can use this information to make future campaigns more successful.

Constant Contact Standout Features and Integrations

Features include email marketing, marketing automation, email templates, landing pages, event marketing, customer management, audience targeting, brand management, and social media integration.

Integrations include Wrike, Freshdesk, ConnectWise, Pipedrive, Recurly, ProjectManager, Birdeye, SlickText, FreshBooks, Stripe, Basecamp, Pipeliner CRM, and Salesforce.

Constant Contact costs from $9.99/month. Constant Contact offers a free 60-day trial for new subscribers.

Pros and cons

Pros:

  • Advanced marketing automation.
  • Professional pre-made templates.
  • Beginner friendly.

Cons:

  • UI needs work.
  • Slow customer support response.

Best for added storefront search functionality

  • 30-day free trial
  • From $31/month when paying annually

Doofinder adds product search functionality to your ecommerce store.

Why I picked Doofinder: The app enables ecommerce stores to help customers find information about specific products without having to search your entire inventory. Doofinder acts as a powerful search engine for your site - no programming comprehensive, complex algorithms required! The app allows you to instantly embed Google-like search functionality into your online store.

Doofinder works with any site, and all it needs from you is your underlying data feed to allow the app to develop some java coding to integrate with your store. It leverages an AI engine to track your visitors’ behavior. When they type in the search bar, the app will pick out relevant items they are likely to purchase and display them in the results list. This enables your business to provide visitors with what they want, improving your business’s conversion rate.

Doofinder Standout Features and Integrations

Features include autocomplete site search, personalized searches, voice-enabled searches, search filters, personalized AI, geolocated searches, and real-time statistics.

Integrations include an API that allows you to integrate the app with your current systems.

Doofinder costs from $35/month when paying month-to-month or $31/month when paying annually. Doofinder offers a free 30-day trial for new subscribers. The vendor also offers a limited free forever subscription tier.

Pros and cons

Pros:

  • Very intuitive.
  • Simple installation process.
  • Helpful, friendly customer support.

Cons:

  • Pricing isn’t compatible with some businesses.
  • Some compatibility issues.

Best for mobile shopping

  • Free for all users.

The Shop app from Shopify can help put your brand in front of over 100,000,000 engaged mobile shoppers.

Why I picked Shop: Ecommerce stores using Shopify for their operations can use the Shop app to add their products to a mobile marketplace. The app lets your business connect with verified shoppers using mobile devices to purchase products like yours. It can help you enhance your business’s growth and create more conversion opportunities.

Shop can help any business already implementing Shopify to sell its products. The app automatically recommends your products to millions of existing customers. This helps your business gain new customers and enables your previous customers to re-discover your brand.

Shop Standout Features and Integrations

Features include store customization, marketing automation, performance tracking, customer network, acquisition campaigns, buy now pay later, real-time notifications, and post-purchase offers.

Integrations include Shopify and Shop Pay.

Shop is free for all users.

Pros and cons

Pros:

  • Safe customer checkout.
  • Delivery notifications.
  • Tracks online orders.

Cons:

  • No response from support.
  • Notifications can be late.

Best for ecommerce website SEO

  • 14-day free trial
  • From $49.60/year

AIO SEO is a search engine optimization plug-in with robust settings to help ensure your store’s website is user-friendly.

Why I picked AIO SEO: It’s one of the most acclaimed SEO plug-ins in the ecommerce world that provides powerful features to implement the latest SEO best practices. The app can help you and your team automate important SEO tasks, giving you more time to focus on scaling your business. It can also give your business advanced SEO settings to resolve specific SEO challenges.

AIO SEO enables ecommerce stores using WordPress to manage their business operations, making it an excellent choice for WooCommerce. If your business is on the small side, this ecommerce app helps you implement SEO practices without needing to hire a professional. It comes with a setup wizard to help you automatically choose the best settings to start ranking your website.

AIO SEO Standout Features and Integrations

Features include on-page analysis, video SEO sitemaps, local SEO, SEO audit checklist, Google News sitemaps, RSS content, link assistant, and a redirection manager.

Integrations include Divi, Elementor, SeedProd, Facebook, Instagram, Twitter, Pinterest, and YouTube.

AIO SEO costs from $49.60/year. AIO SEO offers subscribers a full refund if they’re not satisfied during the first 14 days.

Pros and cons

Pros:

  • Simple setup.
  • Excellent customer support.
  • Beginner friendly.

Cons:

  • Difficult data importing.
  • No SEO scoring.

Best for capturing sales leads

  • Free demo available
  • From $9/month (billed annually)

OptinMonster helps businesses develop lead-generation campaigns to capture emails from customers.

Why I picked OptinMonster: The app uses functions such as floating bars, popups, sidebar opt-in, and other options to encourage customers to give you their email addresses. OptinMonster gives you complete control over where, when, and to whom the campaigns are displayed. So, you can trigger well-designed campaigns to appear where they will most likely convert visitors to potential sales leads.

OptinMonster can help any business using Shopify, WooCommerce, BigCommerce, or Adobe Commerce to operate their business. It uses a drag-and-drop tool to help you build a custom lead form to match your branding. The app also uses Exit-Intent Technology to automatically track your website visitor’s behavior, identify when they’re about to leave your site, and provide specific campaigns before they go.

OptinMonster Standout Features and Integrations

Features include 2-step options, geo-location targeting, drag-and-drop builder, mobile-friendly, coupon wheel opt-ins, revenue attribution, and conversion analytics.

Integrations include Mailchimp, Google Analytics, MailerLite, Constant Contact, Zapier, ActiveCampaign, HubSpot Marketing Hub, Salesforce, AWeber, and Integrately.

OptinMonster costs from $9/month, billed annually. OptinMonster doesn’t have any free trial information.

Pros and cons

Pros:

  • Multiple form types.
  • Affordable pricing.
  • Easy to use.

Cons:

  • Conversion analysis needs updating.

Best customer wishlist tool

  • 30-day free trial
  • From $14.99/month

Wishlist Plus allows your customers to bookmark their favorite products while shopping.

Why I picked Wishlist Plus: The app helps customers save the products they might like to purchase later without having to create an account with your store. When they return, they can find their list ready to add the products to their cart and continue the purchase process. You can experience high conversion rates and larger customer purchase amounts by enabling wishlists on your site.

Wishlist Plus works best for ecommerce stores that use Shopify to operate their business. The app allows your customers to sync their wishlists across multiple devices. On the backend, you can see the number of times customers add a specific product to their wishlist.

Wishlist Plus Standout Features and Integrations

Features include easy customization, save for later list, email integration, multiple wishlists, wishlist sharing, social proof, automated reminders, email triggers, social re-engagement campaigns, and powerful reporting.

Integrations include Klaviyo, Omnisend, Mailchimp, DotDigital, Ometria TapCart, Cordial, Listrak, Optimizely, Twilio, HubSpot, and Zapier.

Wishlist Plus costs from $14.99/month. Wishlist Plus offers a 30-day free trial for subscribers. The app also has a free forever tier.

Pros and cons

Pros:

  • High-level metrics dashboard.
  • Easy setup.
  • Mobile optimized.

Cons:

  • In-depth customization requires coding knowledge.
  • Some integration difficulties.

Other Options

Here are a few more options that didn’t make the best ecommerce apps list:

  1. Doogma Product Customization

    For product customization

  2. Returnly

    For handling returns and exchanges

  3. Amazon Pay

    Online payment service

  4. Easy Ship

    Free shipping plan

  5. ShipEngine

    For multi-carrier shipping API

Our Selection Criteria for Ecommerce Apps

After reviewing a wide range of options, we’ve developed a weighted scoring system to help you pick the best ecommerce app for your business needs.

Here’s how we break it down:

Core functionality (25% of total weighting score)

This is the heart of any ecommerce app—the must-have features that ensure your store runs like a well-oiled machine. Without these, it’s like trying to sell products with no checkout button.

  • Product management. Manage your inventory, SKUs, and product variants in real-time to keep your online store up-to-date.
  • Order tracking and fulfillment. Easy-to-use tools that track orders from purchase to delivery, including shipment tracking for customers.
  • Payment processing. Secure, flexible options for handling payments, from credit cards to digital wallets.
  • Shopping cart and checkout. A seamless checkout experience that supports various payment gateways without any bugs or friction.
  • Ecommerce platform integration. Works flawlessly with your existing ecommerce platform (Shopify, WooCommerce, Magento, etc.) for syncing products, orders, and customer data.

Additional standout features (25% of total weighting score)

These features give an app that extra "wow" factor. They’re not always deal-breakers, but they can make a good app great, giving you a competitive edge.

  • Mobile-first design. With most shoppers browsing on mobile, the app must be optimized for mobile usability.
  • Multichannel integration. Syncs with social media platforms, marketplaces (Amazon, eBay), and other channels to help you sell everywhere.
  • Automation tools. Automates repetitive tasks like email marketing, abandoned cart reminders, and product recommendations to save you time.
  • Advanced reporting. Provides detailed reports on sales, customer behavior, and inventory to help you make data-driven decisions.
  • Custom branding and personalization. Lets you customize the look and feel of your store or app to align with your brand identity.

Usability (10% of total weighting score)

A powerful app is great, but if it’s clunky and hard to use, it’s like trying to navigate a maze with no map. Simplicity and ease-of-use are key.

  • User-friendly interface. The app should be intuitive, so even non-tech-savvy users can navigate it without frustration.
  • Clear navigation. Users should easily find the features they need without getting lost in menus.
  • Efficient workflows. Everything from adding products to processing orders should be quick and seamless, minimizing time spent on admin tasks.

Onboarding (10% of total weighting score)

Getting started with an ecommerce app shouldn’t feel like learning to fly a spaceship. Fast and easy onboarding helps you get up and running with minimal downtime.

  • Training resources. Access to tutorials, step-by-step guides, and how-to videos to help you master the app quickly.
  • Interactive product tours. In-app guides or tours to walk you through the setup and key features before you dive in.
  • Setup support. Personalized setup assistance or access to live chat/support during the onboarding phase to ensure everything works smoothly from day one.

Customer support (10% of total weighting score)

When something breaks, you need to know there’s someone who can fix it fast. Great customer support can be a lifesaver in ecommerce, especially when orders are on the line.

  • Responsive support team. Real people ready to help when things go wrong, without making you wait for days.
  • Multiple support channels. Whether you prefer email, live chat, or phone support, the app should offer various ways to get assistance.
  • Self-help resources. Well-organized FAQs, knowledge bases, or community forums for quick solutions to common issues.

Value for money (10% of total weighting score)

Running a business is all about balancing costs with returns. You want an app that delivers excellent value without hidden fees or unnecessary expenses.

  • Competitive pricing. The app’s cost should match its feature set and provide good value for its price point.
  • Transparent costs. No surprise charges—know exactly what you’re paying for upfront, from subscription fees to transaction fees.
  • Flexible plans. Scalable pricing tiers that grow with your business, offering more features as you expand.

Customer reviews (10% of total weighting score)

What better way to judge an app than by hearing from those who’ve already used it? Look for real feedback from fellow ecommerce store owners to help guide your decision.

  • High satisfaction rates. Consistently positive feedback from users is a good sign the app delivers on its promises.
  • Ease of use. Pay attention to reviews that highlight the app’s simplicity and how easy it is to integrate into daily operations.
  • Support praise. Look for reviews that mention responsive and helpful customer support—it can make or break your experience.
  • Feature comparisons. See how the app stacks up against competitors in terms of functionality, ease of use, and value.

What are Ecommerce Apps?

Ecommerce apps are software tools designed to help businesses sell products and services online.

These digital platforms provide a comprehensive suite of features to create, manage, and grow an online store. They simplify the complexities of running an ecommerce business, making it accessible to entrepreneurs regardless of their technical expertise.

Key features of ecommerce apps (covered in more detail later) typically include:

  • Website creation and customization
  • Product catalog management
  • Inventory tracking
  • Payment processing
  • Order fulfillment
  • Customer relationship management

These apps streamline the process of setting up and operating an online store, handling many of the technical aspects behind the scenes.

This allows you to focus on your products, marketing, and customer service, rather than getting bogged down in the technical details of running a website.

From small startups to large enterprises, ecommerce apps cater to businesses of all sizes, offering scalable solutions that can grow with your company.

How to Choose the Best Ecommerce Apps

Selecting the right ecommerce app for your business is like picking the perfect tool for the job—choose wisely, and everything runs smoothly. But with so many options out there, it can be overwhelming to figure out which app best suits your needs.

Here’s how to narrow it down:

  • Integration with your existing platform. Whether you're using Shopify, WooCommerce, Magento, or a custom-built platform, the app should integrate seamlessly with your store. The fewer integration headaches, the better. No one wants to spend hours dealing with broken plugins or API errors.
  • Pricing and scalability. Start with what you need today, but don’t forget about tomorrow. Some apps may offer basic features at a low price, but scaling up might cost you. Look for apps that grow with your business without breaking the bank. If you’re running a small store, free or low-cost options are great—but ensure they have room to expand when the orders start rolling in.
  • User experience and ease of setup. Time is money in ecommerce, and a clunky interface will eat up both. Choose an app with an intuitive interface and a setup process that won’t require a PhD in engineering. If you can set it up and start using it without a lengthy manual, you're on the right track.
  • Customer support and ongoing updates. Apps aren’t static—they need to evolve to keep up with new trends, security updates, and features. Choose an app backed by a responsive support team and a clear track record of regular updates. Check user reviews to ensure the developer is in it for the long haul and not abandoning the app after launch.
  • Security features and compliance. Your app should be as secure as Fort Knox, especially if it handles sensitive customer data. Look for apps with encryption, two-factor authentication, and GDPR compliance (or whatever privacy laws apply in your region). Ensuring that your ecommerce app follows these protocols protects your customers and your business from data breaches and hefty fines.

Features of the Best Ecommerce Apps

When evaluating ecommerce apps, it’s crucial to focus on the features that will actually help grow your business.

The best apps aren’t just shiny objects with cool logos—they’re practical, scalable, and make your life easier (without making you want to throw your laptop out the window).

Here’s a list of must-have features that top ecommerce apps should provide:

  • Customer support tools. Your customers want answers, and they want them now. Live chat, chatbots, and AI-powered support can handle FAQs, process refunds, and resolve complaints before they turn into 1-star reviews. An app that enhances customer communication can directly boost retention and satisfaction.
  • Personalization & zero-party data. Customers expect brands to know them better than their best friend does. The best ecommerce apps leverage zero-party data (the info customers willingly share) to customize product recommendations, promotions, and email marketing—leading to bigger carts and fewer abandoned ones.
  • Augmented reality (AR) integration. With AR-powered virtual try-ons and 3D product views, shoppers can see how those sunglasses look on their face or how that couch fits in their living room—all before clicking "buy." This isn’t just a cool gimmick; it reduces return rates and builds buyer confidence.
  • Security features. Trust is everything. Customers won’t shop with you if they don’t feel their data is safe. Apps with end-to-end encryption, fraud detection, and PCI compliance ensure transactions are secure, keeping hackers and chargebacks at bay.
  • Mobile optimization. If your store isn’t mobile-friendly, you’re leaving money on the table. A seamless mobile shopping experience—fast load times, smooth navigation, and easy checkout—is a must-have.
  • Multichannel management. Sell everywhere or risk selling nowhere. The best apps sync your inventory and sales across multiple platforms like Amazon, eBay, Instagram, and Facebook, ensuring your stock levels and product listings are always accurate.
  • Automation tools. Work smarter, not harder. Automate repetitive tasks like order processing, inventory updates, and email marketing with features like abandoned cart recovery, auto-order routing, and personalized re-engagement campaigns.
  • Advanced analytics and reporting. Data is king, and good apps don’t just collect it—they make it digestible. Insights into customer behavior, sales trends, and product performance help you make smarter, data-driven decisions (instead of just guessing what’s working).
  • Customization and scalability. A great ecommerce app should grow with you. Whether it’s tweaking the user interface, expanding to new markets, or handling an influx of traffic, scalability is key to future-proofing your business.
  • Payment gateway integration. Customers have their favorite ways to pay, and your checkout needs to accommodate them all. Apps that support credit cards, digital wallets, BNPL (Buy Now, Pay Later), and international payments ensure a frictionless transaction experience.
  • Customer relationship management (CRM) integration. A built-in or integrated CRM system lets you manage customer interactions, keep track of purchase histories, and nurture leads—all in one place.
  • Inventory management. Stockouts and overstocking are business killers. Real-time tracking, automatic low-stock alerts, and seamless supplier integrations keep your store running smoothly and your customers happy.
  • SEO and marketing tools. Great products won’t sell if no one can find them. Look for apps with built-in SEO features, automated email marketing, and pop-up builders to attract traffic and convert browsers into buyers.

Ecommerce is evolving faster than you can say “one-click checkout.” Staying ahead of the latest trends is no longer optional—it’s survival.

Here’s a rundown of the most impactful trends reshaping ecommerce apps in 2025 and beyond:

  • AI-driven personalization is no longer optional. AI is leveraging zero-party data—customer-shared insights—to tailor recommendations, automate service, and even predict needs before they arise. This level of personalization makes shoppers feel like VIPs and drives sales.
  • Mobile-first is the only way forward. Mobile commerce is set to dominate in 2025, making up over 60% of retail ecommerce sales. Your app needs to be optimized for mobile, from load times to mobile-friendly payments like Apple Pay and Google Wallet. The future is literally in your customer’s hands.
  • Social commerce isn’t just a trend; it’s the future. Instagram, TikTok, and Facebook are no longer just platforms for posting selfies—they’re the new malls. In-app shopping features let customers buy products directly from their feeds. If your ecommerce app doesn’t integrate with social platforms, you’re missing out on a goldmine of sales.
  • Sustainability is the new black. Shoppers are increasingly conscious of their environmental footprint, and they want to support brands that do the same. Ecommerce apps are integrating features that showcase eco-friendly products and transparent, sustainable practices—because saving the planet is always in style.
  • Voice commerce is about to take off. More shoppers are using voice-activated assistants like Alexa and Google Assistant to search for and buy products. If your app doesn’t optimize for voice search, it’s like leaving money on the table. People want to shop hands-free, so make sure your listings are easy to find via voice.
  • Livestream shopping is where it’s at. Imagine QVC on steroids. Livestream shopping is becoming the go-to for real-time product demos and interactive sessions that drive impulse buys. If your app can host live shopping events, you’ll capture shoppers when they’re most engaged—and ready to buy.
  • Headless commerce is the new frontier. This decouples your frontend (what customers see) from your backend (what powers your store). That means you can deliver lightning-fast experiences on the front while your back-end does the heavy lifting. This flexibility will separate the good from the great.

Ecommerce Apps FAQs

Let’s answer your burning questions before we move on.

How can ecommerce apps improve my customer’s overall shopping experience?

A great ecommerce app makes the shopping experience so smooth, your customers don’t even have to think about it. First, they offer seamless navigation across mobile and desktop, ensuring shoppers can find what they need without any frustrating roadblocks.

Add in one-click checkouts, and your customers are already halfway out the door (with a full cart!).

Many apps now integrate personalization features like tailored product recommendations based on browsing habits or previous purchases. Throw in fast, reliable payment options and multi-channel support—like chatbots or live help—and your customers won’t just shop; they’ll enjoy it. And that means more return visits.

How do ecommerce apps handle data security and compliance with privacy regulations (like GDPR)?

These apps take data security seriously—because one breach and your brand’s reputation is toast. The best ecommerce apps offer end-to-end encryption, ensuring that sensitive customer data (like payment info) is protected from prying eyes.

They also provide PCI DSS compliance for secure credit card processing and follow strict GDPR guidelines for managing customer data in Europe. For your peace of mind, look for apps that offer two-factor authentication and regular security updates—because hackers never take a day off, and neither should your security.

What’s the difference between an all-in-one ecommerce solution and using multiple specialized apps?

It’s kind of like choosing between a Swiss Army knife and a specialized toolkit. An all-in-one solution gives you everything in one package—product management, marketing, payments, and shipping.

It’s great for ease of use and minimizing tech headaches, especially if you’re a small to mid-sized business. You won’t need to worry about integration or hopping between apps.

However, specialized apps give you deeper control in specific areas. Want the most advanced marketing tools? Go with a separate email marketing app. Need more powerful analytics? There’s a specialized app for that.

The downside? You’ll need to make sure everything plays nicely together, which can sometimes lead to integration issues or higher costs as you stack up different services.

How important is scalability in an ecommerce app, and how can I ensure I choose one that grows with my business?

Scalability is crucial—because the last thing you want is to outgrow your ecommerce app just when your business is taking off. Start small, sure, but choose an app that can handle your future needs.

Look for apps that can support a growing number of products, handle spikes in traffic (hello, holiday season!), and offer multichannel capabilities if you expand to social commerce or other platforms.

Also, make sure the pricing structure is flexible—some apps might be cheap at first but hit you with steep fees as your business scales. Choose a tool that grows with you, not against you.

Are there hidden costs I should be aware of when using ecommerce apps, such as transaction fees or add-ons?

Yep, those sneaky hidden costs can add up fast if you’re not careful. The most common ones are transaction fees, which can vary depending on your payment processor.

There are also add-ons or extra features that seem necessary but aren’t always included in the base price—things like advanced reporting, premium customer support, or integration with other platforms.

Then there’s the cost of scaling up: apps often charge more as your sales volume or number of users increases. Always read the fine print on pricing, so you’re not surprised when your bill suddenly triples just because you had a killer sales month.

Other Eccomerce Software & App Reviews

If ecommerce apps aren’t what you’re after, try out these other tool lists.

An App A Day Keeps the Competitors Away

As you now know, there are many ecommerce apps that can help you enhance various aspects of your online store.

From increasing sales with SEO to managing product returns and exchanges, there are apps to help you in almost every function of your online store.

The right app will help you get the most out of your store and help outpace the competition.

If you’re looking for other ways to beat the competition, try signing up for the Ecomm Manager newsletter. Here you can get the latest advice from relevant experts in the ecommerce field and discover even more tools to help scale your business.

Sean Flannigan
By Sean Flannigan

Sean is the Senior Editor for The Ecomm Manager. He's spent years getting to know the ecommerce space, from warehouse management and international shipping to web development and ecommerce marketing. A writer at heart (and in actuality), he brings a deep passion for great writing and storytelling to ecommerce topics big and small.