Best Ecommerce Apps Shortlist
Here’s the shortlist of the best tools that I’ll cover in this article.
Thousands of online stores use various ecommerce apps to optimize several functions of their business, including shipping, marketing, and customer relationship management. For example, many apps can help your business enhance your customers’ experience; this is crucial because 76% of people will stop working with an organization after only two bad experiences. So, you can probably see how these apps can help improve your business.
The “Big 4” ecommerce platforms consist of Shopify, WooCommerce, BigCommerce, and Adobe Commerce (Magento), and it’s safe to assume that you’re using one of them to operate your business. You can implement many apps and plug-ins in your online store to help you automate and enhance your ecommerce presence and increase efficiency. If you’re searching for ways to grow your business, keep reading because I have some of the top ecommerce applications that are worth checking out.
How I Selected the Best Ecommerce Apps
Perhaps you're wondering how I selected the best ecommerce apps for this list? To build this top 10 list, I evaluated and compared a wide range of ecommerce apps with positive user ratings.
After determining my long list of top choices, I further honed my list by using the selection criteria below to see how each platform stacked up against the next one. I also drew on my years of ecommerce experience to pinpoint the features that add a lot of value.
If you have general questions about ecommerce apps or how to pick the best ecommerce apps for your organization, take a look at our frequently asked questions section below. Or, you can skip directly to my detailed software summaries, if that's what you need the most.
Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best ecommerce apps for this article:
Usability all boils down to your experience when using an ecommerce app. An application that provides you with an excellent experience can be the deciding factor on whether you want to use the app again. I look for ecommerce apps that are easy to navigate when searching for specific functions or information.
You or your team members might need to access your ecommerce store through a mobile device. So, a mobile-friendly application will be crucial to allow everyone to access the app’s vital functions from whatever device they use. I look for ecommerce apps that work on any mobile device so you can understand what’s going on and make any necessary adjustments while on the go.
If you ever have difficulties using any of these ecommerce applications, it’s good to know that the vendor has a customer service team to help solve them. I look for applications with a customer service team working behind the scenes to help online stores like yours and ensure you have all the information you need to properly use the app. It’s also helpful if the customer service team can respond to your questions immediately.
Ecommerce apps should work well with the current systems you’re using to manage the storefront from outside the platform. For example, you might already use software such as HubSpot to manage customer relations. It’s beneficial to use an ecommerce app that can send vital customer information to your HubSpot platform to save you and your team from entering the data manually.
The price you could pay to use an ecommerce app should reflect the value you gain from using it in your store. Some might have a “free forever” subscription tier or a free trial to help you see the value for yourself and convince you to continue as a paid customer. I look for apps that have reasonable subscriptions and low or no setup fees.
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Overviews of the 10 Best Ecommerce Apps
Here’s a brief description of each ecommerce app to showcase each one's best use case, some noteworthy features, screenshots, and pricing information.
Best multichannel shipping software
ShipStation allows ecommerce businesses to manage their fulfillment and shipping processes when selling products through multiple channels.
Why I picked ShipStation: If your business uses multiple sales channels, such as through an online store using Shopify, WooCommerce, BigCommerce, or Adobe Commerce, or marketplaces such as Amazon or eBay, Shipstation can help you manage order fulfillment and shipping processes. It can work with various online shopping carts and help you manage orders from one platform. ShipStation syncs as many orders as you like across unlimited channels, and adding a new channel doesn’t cost extra money.
ShipStation works well with businesses of any size to provide an excellent shipping experience to their customers. The platform gives users access to discounted shipping rates and helps prepare shipping labels, so your product gets to the right customer. ShipStation also acts as a competent inventory management system where you can configure each product with many options.
ShipStation Standout Features and Integrations
Features include order filtering and sorting, custom alerts, courier label generation, label printing, order batching, real-time insights, inventory alerts, and real-time shipment tracking.
Integrations include Odoo, Stripe, Flowtrac, Zoey, AIMS360 Apparel Software, Syncro, Katana Manufacturing ERP, Mailchimp, Quickbooks, HubSpot Operations Hub, Zapier, Xero, Omnisend, Wufoo, and SellerChamp.
ShipStation costs from $9.99/month. ShipStation offers a 30-day free trial for new subscribers.
- Simple interface navigation.
- Helpful customer support.
- Flawless sales channel integrations.
- Advanced functions require more setup time.
- Slight learning curve.
Best for product reviews and referrals
Yotpo enables businesses to collect customer product reviews, ratings, and photos to increase sales conversions.
Why I picked Yotpo: The application simplifies collecting customer reviews and improves the tasks to influence customer decisions by ensuring they see these reviews. Yotpo has strategic partnerships with Facebook and Google to make it simple for your business to include star ratings from Google AdWords and Product Listing Ads. The user-generated content you collect from these reviews can increase conversions because other shoppers will feel people who have already made a purchase with your store don’t have ulterior motives.
Yotpo works well with businesses of any size to gain leverage and converts more visitors to paying customers. For every review a customer leaves on your product, the platform’s AI reads them to learn what people are saying. After the product receives ten reviews, the AI will prompt future customers by telling them the things other people mentioned in their reviews.
Yotpo Standout Features and Integrations
Features include customizable widgets, insights dashboard, review collection, smart filters, product search by ratings, and content moderation.
Integrations include Commerce Layer, Zinerlo, Zendesk, Mailchimp, HubSpot Marketing Hub, Swipecart, Omnisend, Klaviyo, AdRoll, Zaius, and Salesforce Marketing Cloud.
Yotpo costs from $15/month. Yotpo offers a free forever plan for growing ecommerce stores.
- Dashboard is simple to navigate.
- Excellent customer support.
- Easy to use.
- No customer demographics information.
- Enormous data can make it slow.
Best for email marketing
Constant Contact is a platform that enables ecommerce stores to launch various email marketing campaigns.
Why I picked Constant Contact: The platform is an email marketing solution that helps businesses deepen customer relationships. The automated series feature helps you create email campaigns that automatically send messages according to specified actions. You have flexibility regarding how long the system will wait until it sends a follow-up email to your customers; you can add as many automatic emails as you want to a campaign.
Constant Contact primarily focuses on small businesses, but its features are a great fit for any sized business using any of the Big 4 ecommerce platforms. The app provides an email click map tool showing how customers interact and engage with your email messages. You can use this information to make future campaigns more successful.
Constant Contact Standout Features and Integrations
Features include email marketing, marketing automation, email templates, landing pages, event marketing, customer management, audience targeting, brand management, and social media integration.
Integrations include Wrike, Freshdesk, ConnectWise, Pipedrive, Recurly, ProjectManager, Birdeye, SlickText, FreshBooks, Stripe, Basecamp, Pipeliner CRM, and Salesforce.
Constant Contact costs from $9.99/month. Constant Contact offers a free 60-day trial for new subscribers.
- Advanced marketing automation.
- Professional pre-made templates.
- Beginner friendly.
- UI needs work.
- Slow customer support response.
Best customer wishlist tool
Wishlist Plus allows your customers to bookmark their favorite products while shopping.
Why I picked Wishlist Plus: The app helps customers save the products they might like to purchase later without having to create an account with your store. When they return, they can find their list ready to add the products to their cart and continue the purchase process. You can experience high conversion rates and larger customer purchase amounts by enabling wishlists on your site.
Wishlist Plus works best for ecommerce stores that use Shopify to operate their business. The app allows your customers to sync their wishlists across multiple devices. On the backend, you can see the number of times customers add a specific product to their wishlist.
Wishlist Plus Standout Features and Integrations
Features include easy customization, save for later list, email integration, multiple wishlists, wishlist sharing, social proof, automated reminders, email triggers, social re-engagement campaigns, and powerful reporting.
Integrations include Klaviyo, Omnisend, Mailchimp, DotDigital, Ometria TapCart, Cordial, Listrak, Optimizely, Twilio, HubSpot, and Zapier.
Wishlist Plus costs from $14.99/month. Wishlist Plus offers a 30-day free trial for subscribers. The app also has a free forever tier.
- High-level metrics dashboard.
- Easy setup.
- Mobile optimized.
- In-depth customization requires coding knowledge.
- Some integration difficulties.
Best free shipping plan
EasyShip is a cloud-based shipping platform that provides free access to various shipping carriers for hassle-free delivery.
Why I picked EasyShip: The app allows you to ship your products domestically and internationally with many of the major shipping carriers. As a matter of fact, it has strategic relationships with 250 carriers, and it gives you access to exclusive shipping rates. The free plan allows you to send up to 50 shipments each month through the EasyShip platform.
EasyShip is an excellent fit for businesses of various sizes within the ecommerce space using any of the Big 4 online store platforms. You can use the app to create shipments in three easy steps. If you’re shipping internationally, EasyShip integrates multinational shipping taxes and synchronizes these details into one platform.
EasyShip Standout Features and Integrations
Features include pickup schedules, customer notifications, analytics dashboard, accurate delivery estimates, shipment automation rules, finance management, address validation, product catalog, split and merge shipments, and shipment insurance.
Integrations include APC Shipping Options, Amazon, Channel Advisor, Dear Inventory Flat Export, GlobalPost, Integromat, Linio, Linnworks, Sellbrite, Shopmatic, and TradeGecko.
EasyShip costs from $29/month when billed monthly or $23/month when billed annually. EasyShip offers a 14-day free trial when signing up for a paid subscription. The platform also offers a free forever plan.
- Diverse shipping options.
- Affordable rates.
- Excellent user interface.
- Many shipping difficulties.
- Limited customer service.
Best for ecommerce website SEO
AIO SEO is a search engine optimization plug-in with robust settings to help ensure your store’s website is user-friendly.
Why I picked AIO SEO: It’s one of the most acclaimed SEO plug-ins in the ecommerce world that provides powerful features to implement the latest SEO best practices. The app can help you and your team automate important SEO tasks, giving you more time to focus on scaling your business. It can also give your business advanced SEO settings to resolve specific SEO challenges.
AIO SEO enables ecommerce stores using WordPress to manage their business operations, making it an excellent choice for WooCommerce. If your business is on the small side, this ecommerce app helps you implement SEO practices without needing to hire a professional. It comes with a setup wizard to help you automatically choose the best settings to start ranking your website.
AIO SEO Standout Features and Integrations
Features include on-page analysis, video SEO sitemaps, local SEO, SEO audit checklist, Google News sitemaps, RSS content, link assistant, and a redirection manager.
Integrations include Divi, Elementor, SeedProd, Facebook, Instagram, Twitter, Pinterest, and YouTube.
AIO SEO costs from $49.60/year. AIO SEO offers subscribers a full refund if they’re not satisfied during the first 14 days.
- Simple setup.
- Excellent customer support.
- Beginner friendly.
- Difficult data importing.
- No SEO scoring.
Best online payment service
Amazon Pay is an online payment processing app that allows Amazon customers to purchase your products.
Why I picked Amazon Pay: Implementing this app into your ecommerce store will allow your customers to buy your products using the information from their Amazon account. It’s an excellent option to enable your business to accept and manage international payments. Also, because the app uses the Amazon payment details of your customers, it can enable faster checkouts, resulting in fewer cart abandonments.
Amazon Pay works on all the Big 4 ecommerce platforms, and it’s very easy to sign up and integrate the app into your online store. However, Amazon has an acceptable use policy that dictates what products you can sell using their app. If you stick to this policy, you can accept debit, credit, and bank payments. Amazon Pay gives your customers a simple payment experience when completing a transaction.
Amazon Pay Standout Features and Integrations
Features include button widgets, inline checkout, recurring billing support, fraud protection technology, charitable donations, voice solutions, and a seller dashboard.
Integrations include Shopaccino, LogiCommerce, SimpleBook.me, Sana Commerce Cloud, A2X, Billbee, Xsolla, PayKun, Inai, Xentral ERP Software, and DonorDrive.
Amazon Pay costs from $0.30 for every transaction with a 2.9% processing fee. Amazon Pay doesn’t have any free trial information.
- Brand recognition.
- Accepts worldwide payments.
- Fast transaction speed.
- Numerous withheld fund reports.
- High processing rates.
Best for capturing sales leads
OptinMonster helps businesses develop lead-generation campaigns to capture emails from customers.
Why I picked OptinMonster: The app uses functions such as floating bars, popups, sidebar opt-in, and other options to encourage customers to give you their email addresses. OptinMonster gives you complete control over where, when, and to whom the campaigns are displayed. So, you can trigger well-designed campaigns to appear where they will most likely convert visitors to potential sales leads.
OptinMonster can help any business using Shopify, WooCommerce, BigCommerce, or Adobe Commerce to operate their business. It uses a drag-and-drop tool to help you build a custom lead form to match your branding. The app also uses Exit-Intent Technology to automatically track your website visitor’s behavior, identify when they’re about to leave your site, and provide specific campaigns before they go.
OptinMonster Standout Features and Integrations
Features include 2-step options, geo-location targeting, drag-and-drop builder, mobile-friendly, coupon wheel opt-ins, revenue attribution, and conversion analytics.
Integrations include Mailchimp, Google Analytics, MailerLite, Constant Contact, Zapier, ActiveCampaign, HubSpot Marketing Hub, Salesforce, AWeber, and Integrately.
OptinMonster costs from $9/month, billed annually. OptinMonster doesn’t have any free trial information.
- Multiple form types.
- Affordable pricing.
- Easy to use.
- Conversion analysis needs updating.
Best for handling returns and exchanges
Returnly eliminates the friction of the product return process and helps customers buy another product with store credit.
Why I picked Returnly: You can use the app to develop a customized product return center for your business and automate your daily returns operations. This will help increase customer shopping experience satisfaction levels when visiting your ecommerce store. The app helps you simplify the process of returning and exchanging your products, which will help save you and your customers time and energy.
Returnly works on stores using Shopify to build their online presence and sell products. It can directly integrate with existing payment solutions, such as Stripe and PayPal, to process refunds easily and securely. When a customer makes a return to your store, Returnly will pay you up-front, in full, as soon as it’s initiated, without any risk to your company.
Returnly Standout Features and Integrations
Features include multiple-priced product exchanges, store credit, auto refunding, actionable analytics, return management, policy controls, brandable return center, and RMA reporting.
Integrations include Shippo, Zendesk, Salesforce, FedEx Ship Manager, UPS Ready, Accumula, Glew, OmniPanel, Chatdesk, ShipBob, Daasity, ShipMonk, and Exenta.
Returnly costs from $99/month. Returnly offers a 14-day free trial.
- Responsive customer support.
- Customizable to fit business needs.
- Easy onboarding process.
- Expensive for smaller stores.
- Lowest tier offers basic functionality.
Best for added storefront search functionality
Doofinder adds product search functionality to your ecommerce store.
Why I picked Doofinder: The app enables ecommerce stores to help customers find information about specific products without having to search your entire inventory. Doofinder acts as a powerful search engine for your site - no programming comprehensive, complex algorithms required! The app allows you to instantly embed Google-like search functionality into your online store.
Doofinder works with any site, and all it needs from you is your underlying data feed to allow the app to develop some java coding to integrate with your store. It leverages an AI engine to track your visitors’ behavior. When they type in the search bar, the app will pick out relevant items they are likely to purchase and display them in the results list. This enables your business to provide visitors with what they want, improving your business’s conversion rate.
Doofinder Standout Features and Integrations
Features include autocomplete site search, personalized searches, voice-enabled searches, search filters, personalized AI, geolocated searches, and real-time statistics.
Integrations include an API that allows you to integrate the app with your current systems.
Doofinder costs from $35/month when paying month-to-month or $31/month when paying annually. Doofinder offers a free 30-day trial for new subscribers. The vendor also offers a limited free forever subscription tier.
- Very intuitive.
- Simple installation process.
- Helpful, friendly customer support.
- Pricing isn’t compatible with some businesses.
- Some compatibility issues.
The 10 Best Ecommerce Apps Summary
|From $9/month||Visit Website|
|From $15/user/month||Visit Website|
60-day free trial
|From $9.99/month||Visit Website|
30-day free trial
|From $14.99/month||Visit Website|
14-day free trial
|From $23/month when billed annually||Visit Website|
14-day free trial
|From $49.60/year||Visit Website|
|From $0.30 for every transaction with a 2.9% processing fee||Visit Website|
|From $9/month, billed annually||Visit Website|
14-day free trial
|From $99/month||Visit Website|
30-day free trial
|From $31/month when paying annually||Visit Website|
Here are a few more options that didn’t make the best ecommerce apps list:
Best for mobile shopping
- Doogma Product Customization
Best for product customization
People Also Ask
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An App A Day Keeps the Competitors Away
As you now know, there are many ecommerce apps that can help you enhance various aspects of your online store. From increasing sales with SEO to managing product returns and exchanges, there are apps to help you in almost every function of your online store. The right app will help you get the most out of your store and help outpace the competition.
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