10 Best Ecommerce Apps In 2023

SkuVault is a cloud-based inventory and warehouse management system designed for ecommerce retailers. It helps businesses manage their stock and inventory, supply chain, and cataloging process.

Why I picked SkuVault: This software automates various aspects of your warehouse operations, including processes like inventory picking, inventory transfers, and stock reporting. You can manage your inventory across multiple warehouse locations, and generate reports to get overviews of your performance and inventory status. The reporting tool also has forecasting capabilities, helping you better plan and manage your inventory needs.

Customizable cataloging features are included in the software, and give you the ability to kit, bundle, and list assembled products. To help you get the hang of the platform, all plans come with onboarding and an online training library. If your teams would like additional training, there's also an array of add-on training plans you can choose from.

SkuVault Standout Features and Integrations

Features include barcode scanning, cycle counting, inventory pick lists, unlimited sales channels, unlimited SKUs, advanced analytics, and inventory management reports.

Integrations include the big four (Shopify, WooCommerce, BigCommerce, and Magento) as well as Amazon, Easyship, eBay, Etsy, Lightspeed, Marketo, Microsoft Dynamics, NetSuite, QuickBooks, Salesforce, ShipWorks, Square, and others.

Yotpo enables businesses to collect customer product reviews, ratings, and photos to increase sales conversions.

Why I picked Yotpo: The application simplifies collecting customer reviews and improves the tasks to influence customer decisions by ensuring they see these reviews. Yotpo has strategic partnerships with Facebook and Google to make it simple for your business to include star ratings from Google AdWords and Product Listing Ads. The user-generated content you collect from these reviews can increase conversions because other shoppers will feel people who have already made a purchase with your store don’t have ulterior motives.

Yotpo works well with businesses of any size to gain leverage and converts more visitors to paying customers. For every review a customer leaves on your product, the platform’s AI reads them to learn what people are saying. After the product receives ten reviews, the AI will prompt future customers by telling them the things other people mentioned in their reviews.

Yotpo Standout Features and Integrations

Features include customizable widgets, insights dashboard, review collection, smart filters, product search by ratings, and content moderation.

Integrations include Commerce Layer, Zinerlo, Zendesk, Mailchimp, HubSpot Marketing Hub, Swipecart, Omnisend, Klaviyo, AdRoll, Zaius, and Salesforce Marketing Cloud.

Yotpo costs from $15/month. Yotpo offers a free forever plan for growing ecommerce stores.

Constant Contact is a platform that enables ecommerce stores to launch various email marketing campaigns.

Why I picked Constant Contact: The platform is an email marketing solution that helps businesses deepen customer relationships. The automated series feature helps you create email campaigns that automatically send messages according to specified actions. You have flexibility regarding how long the system will wait until it sends a follow-up email to your customers; you can add as many automatic emails as you want to a campaign.

Constant Contact primarily focuses on small businesses, but its features are a great fit for any sized business using any of the Big 4 ecommerce platforms. The app provides an email click map tool showing how customers interact and engage with your email messages. You can use this information to make future campaigns more successful.

Constant Contact Standout Features and Integrations

Features include email marketing, marketing automation, email templates, landing pages, event marketing, customer management, audience targeting, brand management, and social media integration.

Integrations include Wrike, Freshdesk, ConnectWise, Pipedrive, Recurly, ProjectManager, Birdeye, SlickText, FreshBooks, Stripe, Basecamp, Pipeliner CRM, and Salesforce.

Constant Contact costs from $9.99/month. Constant Contact offers a free 60-day trial for new subscribers.

The Shop app from Shopify can help put your brand in front of over 100,000,000 engaged mobile shoppers.

Why I picked Shop: Ecommerce stores using Shopify for their operations can use the Shop app to add their products to a mobile marketplace. The app lets your business connect with verified shoppers using mobile devices to purchase products like yours. It can help you enhance your business’s growth and create more conversion opportunities.

Shop can help any business already implementing Shopify to sell its products. The app automatically recommends your products to millions of existing customers. This helps your business gain new customers and enables your previous customers to re-discover your brand.

Shop Standout Features and Integrations

Features include store customization, marketing automation, performance tracking, customer network, acquisition campaigns, buy now pay later, real-time notifications, and post-purchase offers.

Integrations include Shopify and Shop Pay.

Shop is free for all users.

Doogma Product Customization can help you customize virtually any product in your ecommerce offering.

Why I picked Doogma Product Customization: You can use the app to provide your customers with a unique and interactive product customization experience. Its photorealistic visualization updates as soon as your customer select the options they want when customizing your products. Doogma can personalize your products directly from the product page - keep your customer on your website throughout the entire process.

Doogma Product Customization creates user-friendly design-you-own solution widgets for ecommerce stores operating on BigCommerce, Shopify, WooCommerce, and Adobe Commerce. The vendor delivers the customization software with their personalized web configurators and integrates it into your cart within 21 days. All they need is your graphics and an outline of the features and options you want to make available to customers.

Doogma Product Customization Standout Features

Features include mobile responsive, social sharing, configuration performance, real-time visualization, competitive differentiation, and thumbnail swatches.

Doogma Product Customization offers custom pricing upon request.

AIO SEO is a search engine optimization plug-in with robust settings to help ensure your store’s website is user-friendly.

Why I picked AIO SEO: It’s one of the most acclaimed SEO plug-ins in the ecommerce world that provides powerful features to implement the latest SEO best practices. The app can help you and your team automate important SEO tasks, giving you more time to focus on scaling your business. It can also give your business advanced SEO settings to resolve specific SEO challenges.

AIO SEO enables ecommerce stores using WordPress to manage their business operations, making it an excellent choice for WooCommerce. If your business is on the small side, this ecommerce app helps you implement SEO practices without needing to hire a professional. It comes with a setup wizard to help you automatically choose the best settings to start ranking your website.

AIO SEO Standout Features and Integrations

Features include on-page analysis, video SEO sitemaps, local SEO, SEO audit checklist, Google News sitemaps, RSS content, link assistant, and a redirection manager.

Integrations include Divi, Elementor, SeedProd, Facebook, Instagram, Twitter, Pinterest, and YouTube.

AIO SEO costs from $49.60/year. AIO SEO offers subscribers a full refund if they’re not satisfied during the first 14 days.

Wishlist Plus allows your customers to bookmark their favorite products while shopping.

Why I picked Wishlist Plus: The app helps customers save the products they might like to purchase later without having to create an account with your store. When they return, they can find their list ready to add the products to their cart and continue the purchase process. You can experience high conversion rates and larger customer purchase amounts by enabling wishlists on your site.

Wishlist Plus works best for ecommerce stores that use Shopify to operate their business. The app allows your customers to sync their wishlists across multiple devices. On the backend, you can see the number of times customers add a specific product to their wishlist.

Wishlist Plus Standout Features and Integrations

Features include easy customization, save for later list, email integration, multiple wishlists, wishlist sharing, social proof, automated reminders, email triggers, social re-engagement campaigns, and powerful reporting.

Integrations include Klaviyo, Omnisend, Mailchimp, DotDigital, Ometria TapCart, Cordial, Listrak, Optimizely, Twilio, HubSpot, and Zapier.

Wishlist Plus costs from $14.99/month. Wishlist Plus offers a 30-day free trial for subscribers. The app also has a free forever tier.

EasyShip is a cloud-based shipping platform that provides free access to various shipping carriers for hassle-free delivery.

Why I picked EasyShip: The app allows you to ship your products domestically and internationally with many of the major shipping carriers. As a matter of fact, it has strategic relationships with 250 carriers, and it gives you access to exclusive shipping rates. The free plan allows you to send up to 50 shipments each month through the EasyShip platform.

EasyShip is an excellent fit for businesses of various sizes within the ecommerce space using any of the Big 4 online store platforms. You can use the app to create shipments in three easy steps. If you’re shipping internationally, EasyShip integrates multinational shipping taxes and synchronizes these details into one platform.

EasyShip Standout Features and Integrations

Features include pickup schedules, customer notifications, analytics dashboard, accurate delivery estimates, shipment automation rules, finance management, address validation, product catalog, split and merge shipments, and shipment insurance.

Integrations include APC Shipping Options, Amazon, Channel Advisor, Dear Inventory Flat Export, GlobalPost, Integromat, Linio, Linnworks, Sellbrite, Shopmatic, and TradeGecko.

EasyShip costs from $29/month when billed monthly or $23/month when billed annually. EasyShip offers a 14-day free trial when signing up for a paid subscription. The platform also offers a free forever plan.

OptinMonster helps businesses develop lead-generation campaigns to capture emails from customers.

Why I picked OptinMonster: The app uses functions such as floating bars, popups, sidebar opt-in, and other options to encourage customers to give you their email addresses. OptinMonster gives you complete control over where, when, and to whom the campaigns are displayed. So, you can trigger well-designed campaigns to appear where they will most likely convert visitors to potential sales leads.

OptinMonster can help any business using Shopify, WooCommerce, BigCommerce, or Adobe Commerce to operate their business. It uses a drag-and-drop tool to help you build a custom lead form to match your branding. The app also uses Exit-Intent Technology to automatically track your website visitor’s behavior, identify when they’re about to leave your site, and provide specific campaigns before they go.

OptinMonster Standout Features and Integrations

Features include 2-step options, geo-location targeting, drag-and-drop builder, mobile-friendly, coupon wheel opt-ins, revenue attribution, and conversion analytics.

Integrations include Mailchimp, Google Analytics, MailerLite, Constant Contact, Zapier, ActiveCampaign, HubSpot Marketing Hub, Salesforce, AWeber, and Integrately.

OptinMonster costs from $9/month, billed annually. OptinMonster doesn’t have any free trial information.

Returnly eliminates the friction of the product return process and helps customers buy another product with store credit.

Why I picked Returnly: You can use the app to develop a customized product return center for your business and automate your daily returns operations. This will help increase customer shopping experience satisfaction levels when visiting your ecommerce store. The app helps you simplify the process of returning and exchanging your products, which will help save you and your customers time and energy.

Returnly works on stores using Shopify to build their online presence and sell products. It can directly integrate with existing payment solutions, such as Stripe and PayPal, to process refunds easily and securely. When a customer makes a return to your store, Returnly will pay you up-front, in full, as soon as it’s initiated, without any risk to your company.

Returnly Standout Features and Integrations

Features include multiple-priced product exchanges, store credit, auto refunding, actionable analytics, return management, policy controls, brandable return center, and RMA reporting.

Integrations include Shippo, Zendesk, Salesforce, FedEx Ship Manager, UPS Ready, Accumula, Glew, OmniPanel, Chatdesk, ShipBob, Daasity, ShipMonk, and Exenta.

Returnly costs from $99/month. Returnly offers a 14-day free trial.