Ecommerce is one of the fastest-growing segments of the retail field and a Statista report projects that eCommerce will be a $5.4 trillion industry by the year 2022. With so much money at stake and too many competitors, you need to upgrade your marketing strategy if you want to stand out.
You might be thinking: “But how?”
One of the best things you can do right now is purchase and employ an eCommerce marketing tool. Through these tools, you’ll have access to campaign building and reporting, customer data dashboards, multichannel publishing and updates, customer feedback systems, workflow automations, and competitive analysis.
In this article, I’ll give an overview of the best eCommerce marketing tools and how they can help your eCommerce business not only succeed but thrive.
What do I look for when I select the best eCommerce marketing solution? Here’s a summary of my evaluation criteria:
- User Interface (UI): Ecommerce marketing tools are typically feature packed with all sorts of frills and fluff. I want something laid out well that is easy on the eyes, despite the richness of the content.
- Usability: Ecomm marketing is hard enough as it is without campaign tools throwing off your groove; I look for software that is intuitive, offers plenty of customer support, and has a library of self-help resources.
- Integrations: Ecommerce marketing software needs to interconnect with the other platforms you are already using, like websites (Wordpress, Shopify), social media (Facebook, Twitter), and sales/CRM (Salesforce, Hubspot), and inventory management/shipping (Zoho Inventory Management, Fishbowl Inventory).
- Value for Price: Ecommerce professionals range from industry titans to personal Etsy shops; I look for tools with multiple pricing plans that are practical and scalable according to individual needs.
Ecommerce Marketing Tools: Key Features
- Multi-channel publishing: Allows users to run marketing campaigns across different platforms including SMS, emails, and social media.
- Personalization: Allows users to personalize emails and text messages to solicit increases in engagement.
- Campaign analytics: Allows users to analyze buying patterns to determine which marketing activities generate the best results.
- Contacts Management: Allows users to maintain a database of customers and their contact information.
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Overviews Of The 10 Best Ecommerce Marketing Tools
Here’s a brief description of each eCommerce marketing software solution to showcase each tool’s best use case, some noteworthy features, and screenshots to give a preview of the user interface.
Drip is a marketing automation tool that can help you craft your store’s interactions with leads and launch next-steps campaigns without live agent intervention. You can use Drip to produce new customer welcome series, win-back campaigns, and loyalty workflows. On top of that, Drip harnesses customer data and generates reports around what your audience is browsing, opening, clicking, and buying.
Drip lets you set your own automation rules so the system triggers a marketing action according to customer movement; for example, generating a welcome note for first-time visitors to your site. With Drip, you can automatically generate a follow-up message to a customer with an abandoned cart or alert a customer about a new product based on frequently-visited product pages.
Drip integrates with 100+ productivity apps including Zapier, Recart, Magento, and Shopify.
Drip pricing starts at $39/month and includes a 14-day free trial.
Funnel is a marketing and data collection tool you can use to help you formulate your marketing campaigns. You can export data from Funnel to any analytics or reporting tool to have meaningful data you can share with employees and stakeholders. If you want to study trends and buying patterns, Funnel keeps data from as far back as two years ago so you have historical data available.
Funnel is the best eCommerce marketing tool for you if you want to base your marketing strategy on a comprehensive database of customer preferences and buying patterns. You can choose from Funnel’s 500+ integrations to ensure that you’re using fresh data from the apps and social media platforms that your customers are using.
If you can’t find the app that you want to pull data from, you can send a request to Funnel and they can work with you on obtaining the data you need. You can integrate Mailchimp, Instagram, Twitter, Salesforce, Facebook, YouTube, and over 500+ other marketing, sales, and eCommerce apps.
Funnel pricing starts at $399/month for up to 5 seats.
BigCommerce is a SaaS platform specializing in retail services including online store creation, search engine optimization, and web hosting. It boasts multichannel integration so you can run several online stores using just one BigCommerce account. It has powerful APIs so you can customize your store to fit the customer experience that your target market is looking for.
BigCommerce’s advanced yet easy-to-use promotions tools enable you to create discount options without the need for a third-party app. Because of how easy it is to create promotions and discounts using BigCommerce, you can run flash sales, BOGO, or discounts and then track usage metrics to see which is more appealing to customers.
BigCommerce pricing starts at $29.95/month for unlimited users.
Constant Contact is a marketing tool you can use to import customer data for use in your marketing campaigns. If you’re just starting your ecommerce business, you can use Constant Contact to create your eCommerce site with built-in marketing tools and plugins. I also recommend Constant Contact if you want to run your first email marketing campaign because it has built-in templates you can use to run your campaign easily.
If you want to tap the wide reach of social media platforms for your marketing activities then Constant Contact is the best marketing tool for you because it makes social media marketing easy even if you are not tech-savvy.
You can use Constant Contact to create and schedule social media posts so your customers receive constant updates about your store’s new products and promotions. Constant Contact allows you to create SEO-optimized Facebook and Instagram ads that create brand awareness and drive traffic to your online store increasing your chances of gaining new customers.
Constant Contact pricing starts at $9.99/month and offers a generous 60-day free trial.
Adriel is the go-to marketing tool for modern marketers and e-commerce professionals. It is a solid and feature-rich platform that you can add to your existing ecommerce tech stack to bolster your current marketing strategy.
One of Adriel's biggest advantages is its use of automation to capture, unify and map important data and insights from multiple channels. The platform lets you automate the majority of your routine manual tasks and processes, so you can spend less time chasing after actionable data and more time finding opportunities to grow your e-commerce business.
Another great feature is powerful visualizations. It enables you to create beautiful and easy-to-understand visualizations, effectively providing the full story about your data. With visualizations, you can explore your data like never before, in any desired format. It allows you to acquire valuable insights and make smarter and faster, data-driven decisions.
Pricing starts from $299/month for 1 user, with additional user seats available at higher-tier plans.
Algonomy is a suite of digital retail apps that use AI to help you streamline your customers’ shopping experience. It has an exhaustive pre-built library of commerce strategies you can choose from with templates and built-in tips to help you activate them.
It also provides you with a centralized system to automate supplier-related processes like onboarding, order processing, and payments.
Algonomy is the best eCommerce marketing tool for you if you want to have a better grasp of who your market is because of its powerful customer analytics tool.
It can use your eCommerce site’s data to determine the age and demographics of your customers.
Algonomy uses real-time customer data so you can alter your product offerings depending on who your customers are at any given time.
Algonomy pricing is available upon request.
Clerk.io is an ecommerce marketing and personalization platform that can help you grow sales through ads, emails, social media campaigns, and behavioral-based product recommendations.
Clerk.io uses AI to match customers to products they are most likely to buy according to user actions on the page or prewritten rules you input yourself. The platform also helps users search for products easily through predictive text, spellcheck, and synonyms check.
Clerk.io is best for you if you want to improve your email marketing strategy because of its new email marketing module. You can use Clerk.io’s pre-built triggers to automatically send emails to customers in various stages of the buying/returning pipeline so that good leads don’t go to waste.
Clerk.io’s fully automated email sending also targets customers according to their interests and buying patterns, ensuring that customers receive product recommendations that fit their wants and needs.
Clerk.io integrates with Shopify, Magento, WooCommerce, BigCommerce, and others. Clerk.io’s pricing starts at $99/month per feature (search, recommendations, email, or audience).
There is a 7-day free trial with an option to extend the trial period upon request.
Emotive is an SMS marketing tool for eCommerce platforms used by SMBs and niche sellers like Alumite (household cleaner), 1822 Denim (apparel), Piper Finn (baby), Good Day Chocolate (health & food), and Dream Duffel (sports). Noteworthy features include form building, compliance monitoring (TCPA, CCPA, and CTIA), chat automations, abandoned cart recovery, conversational re-orders/subscriptions, and broadcast segmentation.
Emotive is the best eCommerce marketing tool if you prefer SMS marketing over other avenues. Instead of generic text blasts, Emotive empowers agents to hold conversations with customers through text messages that go above and beyond bot-generate FAQ regurgitation.
Emotive adds much-needed personal flourishes to SMS marketing, fostering both conversations and conversions. Emotive integrates with 20+ integrations including Magento, Mailchimp, Slack, and Shopify.
Emotive pricing is available upon request and they offer a 14-day free trial.
Klaviyo is an ecommerce marketing tool for both large and small businesses that want to attract new customers, segment them smartly, and launch hyper-targeted campaigns to each unique group. It has intuitive templates you can use in building a comprehensive contact list for future campaigns. If you are a business owner without coding skills, you’ll find Klaviyo user-friendly with its drag-and-drop functionality.
Klaviyo is the best ecommerce marketing tool if you want to better understand your target market through customer segmentation. You can use Klaviyo to start multiple campaigns for different customer types and tailor the messaging to each individual group. Target customers based on their buying patterns, browsing history, or product preferences. You can even use customer segmentation to launch Facebook ads for different segments like potential consumers, first-time buyers, or your VIP customers.
Klaviyo integration includes Facebook, Privy, Salesforce, and Shopify.
Klaviyo costs from $20/month, and offers a freemium version with limited features too.
Blueshift is a digital marketing and automation software that is GDPR, CCPA, SOC2, and HIPAA compliant. It offers SMS, email, and content marketing for your online business.
Blueshift’s AI determines the best time to send emails or text messages to customers, improving deliverability and open rates. It also does website personalization, audience targeting, omnichannel orchestration, and contextual chat support. One of the key things Blueshift offers is a comprehensive predictive intelligence platform that leverages the power of artificial intelligence to estimate engagement, purchases, and churn rates amongst your customer base.
The solution flags those users most likely to make a purchase based on where they are in the customer journey funnel; then, you can build marketing campaigns to target those most ready-to-buy audiences.
Blueshift integrates with Facebook, Zapier, Google Ads, Snapchat, Shopify, and others. Blueshift pricing is available upon request.
The 10 Best Ecommerce Marketing Tools Summary
14-day free trial
|From $39/month||Visit Website|
Free trial available
15-day free trial
|From $29.95/month||Visit Website|
60-day free trial
|From $9.99/month||Visit Website|
14-day free trial
|From $299/month||Visit Website|
7 days free trial
|From $99/month||Visit Website|
14 days free trial
Freemium plan available
|From $20/month||Visit Website|
|Available upon request||Visit Website|
Need expert help selecting the right eCommerce Solutions Software?
We’ve joined up with the software comparison platform Crozdesk.com to assist you in finding the right software. Crozdesk’s eCommerce Solutions Software advisors can create a personalized shortlist of software solutions with unbiased recommendations to help you identify the solutions that best suit your business's needs. Through our partnership you get free access to their bespoke software selection advice, removing both time and hassle from the research process.
It only takes a minute to submit your requirements and they will give you a quick call at no cost or commitment. Based on your needs you’ll receive customized software shortlists listing the best-fitting solutions from their team of software advisors (via phone or email). They can even connect you with your selected vendor choices along with community negotiated discounts. To get started, please complete the form below:
We Love All Things e-Marketing
Marketing software is vital to modern-day brand awareness and sales gen, whether you are using free tools like Facebook and Mailchimp or enterprise-grade SaaS or on-premise marketing software solutions. Ecommerce marketing tools are hyper-specific to the industry but they share some overlap with other, more general marketing tools you might find useful. Try:
- 10 best online marketing software
- 10 best marketing attribution software
- 10 Best Affiliate Marketing Software To Turbocharge Your Affiliate Program 
Here’s a few more that didn’t make the top list.
- Shopify Plus - Commerce platform for enterprise-level brands.
- Helium 10 - Software suite for advertising intended for Amazon sellers.
- Keap - Email marketing platform for small businesses.
- ActiveCampaign - Cloud-based platform with CRM tools and marketing automation functionality.
- Omnisend - Omnichannel marketing automation platform for email, SMS, pop-ups, segmentation, push notifications, and Facebook and Google ads.
For a deeper dive into ecommerce platforms, check this out: What Is An Ecommerce Platform? Types And Features
Up your marketing strategy using eCommerce marketing tools
Gaining new customers and generating more sales is the best way to grow your business and the right marketing software can help you do that. The eCommerce marketing tools mentioned above are all excellent options in their own right. You just need to decide which one will be the best fit for your business’ marketing needs.
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