10 Best Ecommerce Marketing Tools To Add To Your Marketing Strategy

Salesforce CRM is a market leader in CRM solutions and is currently one of the best eCommerce marketing tools in the market. Salesforce CRM helps businesses create and track marketing campaigns.

Salesforce’s Marketing edition unifies and connects a user’s data to enable personalized interactions, allowing marketers to better manage customer loyalty. Marketers can also use Salesforce to automate engagement, optimize marketing using intelligent insights, and personalize the customer experience through their Salesforce Genie. Another unique feature is their mobile marketing capability that allows you to send SMS and MMS to customers to notify them about certain programs, like loyalty programs and other marketing efforts.

Companies can sign up for Salesforce’s products to build their solution according to the products they need. All the information from each module is combined into one dashboard to take advantage of automation to track emails and calls. When used together, Salesforce’s products allow companies to close deals fast, with easy access to data using the Salesforce mobile application. Businesses using Salesforce can also take advantage of their marketing analytics, customer engagement, loyalty management, and other add-on features if they opt to purchase them.

Salesforce CRM offers integrations with many third-party applications, as well as with social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This allows users to easily monitor conversations about their brand across multiple channels and respond quickly to questions or complaints. Salesforce also integrates natively with Slack, since they recently purchased that platform directly.

Unfortunately, there is no straightforward way of identifying the cost of each product since everything is sold individually to provide users with a personalized platform. Salesforce’s main marketing product is also sold individually and it is necessary to contact the company to get an accurate quote for the product.

BigCommerce is an ecommerce platform offering a wide range of features such as payment processing, order management, inventory tracking, and product pages. The software comes with built-in SEO features that help users optimize their websites for search engine rankings. This means customers searching for products related to their business will find their website easier and faster.

BigCommerce allows users to easily manage products and inventory with its intuitive dashboard. This includes being able to add or remove products in just a few clicks, as well as setting up product categories and collections for easy sorting. All of this makes it easy for customers to find what they’re looking for without getting overwhelmed by too many choices. Users can also create discount codes, set up shipping rules, and track customer orders all within the same interface.

BigCommerce has powerful marketing automation capabilities that allow users to automate some of the more tedious tasks associated with running an e-commerce store. This includes setting up automated emails that are sent out when customers purchase products or sign up for newsletters, as well as automated social media posts that are triggered when certain conditions are met. This helps merchants save time while still keeping their customers engaged with their brand on multiple channels.

Features include customizable templates, built-in SEO, marketing tools, shipping & fulfillment, inventory management, reporting features, mobile-friendly design, responsive checkout, multiple payment gateway options, extensive third-party integrations, and 24/7 customer support.

Integrations include LiveChat, ShipStation, Georgias, Mailchimp, Quickbooks Online, Yotpo Product Reviews, Justuno, Brightpearl, Acumatica, ActiveCampaign, Hubspot, Klavyio, Shopgate, Printify, and dozens of other apps.

Drip is a marketing automation tool that can help you craft your store’s interactions with leads and launch next-steps campaigns without live agent intervention. You can use Drip to produce new customer welcome series, win-back campaigns, and loyalty workflows. On top of that, Drip harnesses customer data and generates reports around what your audience is browsing, opening, clicking, and buying.

Drip lets you set your own automation rules so the system triggers a marketing action according to customer movement; for example, generating a welcome note for first-time visitors to your site. With Drip, you can automatically generate a follow-up message to a customer with an abandoned cart or alert a customer about a new product based on frequently-visited product pages.

Drip integrates with 100+ productivity apps including Zapier, Recart, Magento, and Shopify.

Drip pricing starts at $39/month and includes a 14-day free trial.

BigCommerce is a SaaS platform specializing in retail services including online store creation, search engine optimization, and web hosting. It boasts multichannel integration so you can run several online stores using just one BigCommerce account. It has powerful APIs so you can customize your store to fit the customer experience that your target market is looking for.

BigCommerce’s advanced yet easy-to-use promotions tools enable you to create discount options without the need for a third-party app. Because of how easy it is to create promotions and discounts using BigCommerce, you can run flash sales, BOGO, or discounts and then track usage metrics to see which is more appealing to customers.

BigCommerce pricing starts at $29.95/month for unlimited users.

Constant Contact is a marketing tool you can use to import customer data for use in your marketing campaigns. If you’re just starting your ecommerce business, you can use Constant Contact to create your eCommerce site with built-in marketing tools and plugins. I also recommend Constant Contact if you want to run your first email marketing campaign because it has built-in templates you can use to run your campaign easily.

If you want to tap the wide reach of social media platforms for your marketing activities then Constant Contact is the best marketing tool for you because it makes social media marketing easy even if you are not tech-savvy.

You can use Constant Contact to create and schedule social media posts so your customers receive constant updates about your store’s new products and promotions. Constant Contact allows you to create SEO-optimized Facebook and Instagram ads that create brand awareness and drive traffic to your online store increasing your chances of gaining new customers.

Constant Contact pricing starts at $9.99/month and offers a generous 60-day free trial.

Funnel is a marketing and data collection tool you can use to help you formulate your marketing campaigns. You can export data from Funnel to any analytics or reporting tool to have meaningful data you can share with employees and stakeholders. If you want to study trends and buying patterns, Funnel keeps data from as far back as two years ago so you have historical data available.

Funnel is the best eCommerce marketing tool for you if you want to base your marketing strategy on a comprehensive database of customer preferences and buying patterns. You can choose from Funnel’s 500+ integrations to ensure that you’re using fresh data from the apps and social media platforms that your customers are using.

If you can’t find the app that you want to pull data from, you can send a request to Funnel and they can work with you on obtaining the data you need. You can integrate Mailchimp, Instagram, Twitter, Salesforce, Facebook, YouTube, and over 500+ other marketing, sales, and eCommerce apps.

Funnel pricing starts at $399/month for up to 5 seats.

Algonomy is a suite of digital retail apps that use AI to help you streamline your customers’ shopping experience. It has an exhaustive pre-built library of commerce strategies you can choose from with templates and built-in tips to help you activate them.

It also provides you with a centralized system to automate supplier-related processes like onboarding, order processing, and payments.

Algonomy is the best eCommerce marketing tool for you if you want to have a better grasp of who your market is because of its powerful customer analytics tool.

It can use your eCommerce site’s data to determine the age and demographics of your customers.

Algonomy uses real-time customer data so you can alter your product offerings depending on who your customers are at any given time.

Algonomy pricing is available upon request.

Clerk.io is an ecommerce marketing and personalization platform that can help you grow sales through ads, emails, social media campaigns, and behavioral-based product recommendations.

Clerk.io uses AI to match customers to products they are most likely to buy according to user actions on the page or prewritten rules you input yourself. The platform also helps users search for products easily through predictive text, spellcheck, and synonyms check.

Clerk.io is best for you if you want to improve your email marketing strategy because of its new email marketing module. You can use Clerk.io’s pre-built triggers to automatically send emails to customers in various stages of the buying/returning pipeline so that good leads don’t go to waste.

Clerk.io’s fully automated email sending also targets customers according to their interests and buying patterns, ensuring that customers receive product recommendations that fit their wants and needs.

Clerk.io integrates with Shopify, Magento, WooCommerce, BigCommerce, and others. Clerk.io’s pricing starts at $99/month per feature (search, recommendations, email, or audience).

There is a 7-day free trial with an option to extend the trial period upon request.

Blueshift is a digital marketing and automation software that is GDPR, CCPA, SOC2, and HIPAA compliant. It offers SMS, email, and content marketing for your online business.

Blueshift’s AI determines the best time to send emails or text messages to customers, improving deliverability and open rates. It also does website personalization, audience targeting, omnichannel orchestration, and contextual chat support. One of the key things Blueshift offers is a comprehensive predictive intelligence platform that leverages the power of artificial intelligence to estimate engagement, purchases, and churn rates amongst your customer base.

The solution flags those users most likely to make a purchase based on where they are in the customer journey funnel; then, you can build marketing campaigns to target those most ready-to-buy audiences.

Blueshift integrates with Facebook, Zapier, Google Ads, Snapchat, Shopify, and others. Blueshift pricing is available upon request.

Klaviyo is an ecommerce marketing tool for both large and small businesses that want to attract new customers, segment them smartly, and launch hyper-targeted campaigns to each unique group. It has intuitive templates you can use in building a comprehensive contact list for future campaigns. If you are a business owner without coding skills, you’ll find Klaviyo user-friendly with its drag-and-drop functionality.

Klaviyo is the best ecommerce marketing tool if you want to better understand your target market through customer segmentation. You can use Klaviyo to start multiple campaigns for different customer types and tailor the messaging to each individual group. Target customers based on their buying patterns, browsing history, or product preferences. You can even use customer segmentation to launch Facebook ads for different segments like potential consumers, first-time buyers, or your VIP customers.

Klaviyo integration includes Facebook, Privy, Salesforce, and Shopify.

Klaviyo costs from $20/month, and offers a freemium version with limited features too.